Corrugated POP Displays: How to Engage In-Store Customers

Catching the attention of your customers at the point of purchase is the purpose of POP displays. Since your brand only gets a few seconds to leave an impression on in-store customers, a well-thought-out and catchy display is essential.

Constructing your POP displays with corrugated cardboard means you'll have a cost-effective, lightweight, and adaptable display. Check out the following tips and considerations when planning the design and materials of your brand’s next POP displays. 

Why Choose Corrugated Material?

Corrugated cardboard is an ideal material for displays when you are seeking a cost-effective and customizable material for a temporary display. It is lightweight and easily movable. Corrugate is easily customized to your product and your brand. 

Corrugated cardboard is made from three or more layers of kraft paper with the middle layer shaped in a ripple pattern to provide strength and structure. Corrugated cardboard provides more durability and strength than regular cardboard material. It can withstand a couple of years of wear and tear. If you are looking for a more durable option, consider wood, metal, or a plastic like acrylic, PVC, or PETG. 

Products that are well suited for corrugated displays include: 

• Health and beauty supplies
• Snacks, food, and beverages
• Fresh fruits and vegetables
• Vitamins and nutritional supplements
• Pet supplies
• Electronics
• Office supplies
• Hardware and home improvement supplies
• Toys

Sustainability

Corrugated cardboard is an eco-friendly choice because most corrugate is made with some or all recycled materials. Depending on your needs for sustainability and durability, IDD can source 100 percent recycled corrugate or partially recycled corrugate, which means there is a mixture of virgin and recycled materials. There are tradeoffs to consider when choosing 100 percent recycled material, which we can advise you on. Overall, corrugated cardboard is a great option if your brand is looking to prioritize sustainability and eco-friendliness.

Something else to consider is how the ink used to print on your corrugated cardboard POP display can affect its ability to be recycled. We recommend using water-based inks that are non-toxic and odorless to preserve the recyclability of your display’s material. Our Sustainability page has more insights to help you think through the pros and cons. 

How to Engage Customers with Corrugated POP Displays

POP displays are effective because they catch the attention of customers during the shopping process with bright colors, welcoming designs, and product information. To produce a POP display that provides that WOW factor, thorough research and planning need to be completed. Let’s get into what to consider when planning the design of your POP displays.

Location

Your POP display’s effectiveness depends on where it is placed in-store. Choosing the right location requires finding a balance between high visibility and logic. Displaying your product near checkout gets high visibility, but it may not be the most logical placement. For example, if your company sells phone chargers, it would make the most sense to display them near cellphones. If you create custom wine glasses, the most logical place would be to display the glasses near the wine and spirits section. Ensure your product is placed where it will get the most visibility but at the same time, makes the most sense to your customers.

Color

What your customer is looking for will drive what colors make the most sense. If your company sells to customers in an industrial industry, then bright and flashy colors may not be necessary. Your POP display needs to stand out while also appealing to your target demographic. A great place to start is to complete a competitive analysis or focus group to get insights into what colors draw in customers in your industry and get them to purchase. 

Interactivity

Once your display attracts potential customers, encourage interactivity. Whatever your company can do to keep customers engaged with your brand and product, the better. Whether your corrugate display includes samples, lift-and-learn exhibits, motion-activated devices, or spinners, interactive elements in your POP display can help increase sales.

Organization

The organization of your POP display can make or break a purchase. A cluttered and disorganized display can confuse shoppers or make it difficult for them to learn more about what your company offers. To ensure a positive shopping experience, make sure customers can find and pick up your product as easily as possible. 

How to Make the Most of Your Display

When designing your POP display, research and planning are the keys to effectively drawing in and converting in-store shoppers into customers. Start by gaining an in-depth understanding of your target audience and determine which colors and designs bring them in. Find the most logical location for your product’s placement in-store to receive the highest visibility. Encourage shopper engagement by including interactive elements as part of your display and ensure customers can easily find and pick up your products from the display. Finally, consider how your choice of material for your display can fit your budget and withstand usage in a retail setting. 

When you are ready for help designing your product’s corrugate POP display, get in touch with InStore Design Display!

About the Author
Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the Blue Light Special Podcast, where CPG brand marketers go to learn more about retail and real life. Follow him on LinkedIn where he regularly talks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.