As a CPG Marketer, ensuring your company’s brand is portrayed correctly and effectively in-store is a priority. You want your brand’s displays to not only stand out but also create a positive brand perception with potential customers. Articulating a retail display design to do just that can be daunting. Then, once the design is completed, you'll need a company to build the displays that go in stores. That's where a retail display design and build company comes in.
What is a Retail Display Design + Build Company?
A retail display design + build company develops the creative blueprint for your display, selects and procures materials based on function, durability, and budget, builds the display, and prepares it for deployment in retail. When you partner with a company that provides end-to-end services, you centralize all steps from start to finish in the display development process.
Retail Display Development Process
Creative Strategy & Design
The first step is creative design. In this stage, we work with you to develop a blueprint that will function and stand out from the competition. The goal of a retail display is to produce a sale. We keep that in mind as a priority when strategizing what will work best for your brand.
Prototyping & Engineering
In this step, we identify which materials will be beneficial for the design, and plan for manufacturing and sustainability. We typically build a prototype to gain feedback as part of this stage before production begins.
Production & Fulfillment
Once the design is finalized and the materials are selected, we start with production. Getting your displays to stores or a distribution center on time can be stressful. We ensure production goes smoothly and your displays are delivered on time.
Warehousing & Inventory Management
In many circumstances, brands desire to have extra units for future needs to avoid small run costs, so we offer the option to warehouse extra displays for rapid deployment when needed. Our warehouse is located in the heart of America, providing a centralized location to simplify post-production fulfillment and optimize shipping costs.
Why Choose a Design + Build Partner?
There are a few key benefits in choosing one company to manage all steps in the retail display development process.
End-to-End Consistency
Hiring one company to design and build your displays ensures the design chosen can be built within budget and timeline expectations. If you hire one partner to design and another to build or fulfill the displays, there can potentially be a disconnect in what the designer envisioned and what can actually be built within the given budget and timeline expectations. To simplify the development process, choose a company that manages all stages of development.
Efficient Prototyping
By hiring one company to complete your display development from start to finish, the design and build company will have created the blueprints. Since they designed and developed the blueprints, it will take them a shorter amount of time to construct prototypes to gain your feedback.
Production & Fulfillment
Since one company is designing and building your retail displays, the team knows where to get the correct materials and have the displays constructed and fulfilled efficiently. Effective production and fulfillment are key to in-store marketing success.
Sustainability Options
Once your display’s life comes to an eventual end, what do you do with it? Choosing sustainable building materials is not only great for the environment; it also creates a positive brand perception in the industry. Look for a retail display design and build partner that has experience working with recycled materials. There are pros and cons you'll want to be aware of before selecting your materials. You can learn more about eco-friendly material options with InStore Design Display by visiting our Sustainability page.
Why End-to-End Capabilities Matter?
Being a one-stop-shop is one way we ensure your retail display program aligns with your vision for how your product is marketed in-store and can withstand the rigors of shipping, setup, and usage. We've seen a lot of beautiful designs that weren't buildable and had to be completely reworked before production and installation. If you are interested in saving time and money, then consider what it means to combine the design and build of your display in one company.
Want the perks of partnering with a retail display design and build company? Contact us today to get started on your next retail display program.
About the Author
Randy Edge is the CEO and owner of InStore Design Display. He's a builder by nature and when he's not leading the team at IDD, he's fixing something at home or working in his garden. Follow him on LinkedIn where he regularly posts about his observations of #retail, #cpg, #shoppermarketing, and #displaydesign.
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