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3 Elements of a Great Custom Display

As a brand, your primary goal is to sell your product. But it’s not enough to simply place what you offer on tables, racks, and shelves in a retail setting. Your customers need to be attracted to what you’re selling.

But how do you catch their eye and draw them in? A great custom display is the perfect way to entice shoppers to notice your products. Here are the 3 elements of creating a great custom display to do just that.

#1. A Tangible Goal

In order to have a great custom display, you need to know what it is exactly that you want to sell. In other words, you need to have a tangible goal. For example, if you are an electronics store, and you want to sell the latest piece of technology, you need to have that in mind. Different items are going to require different displays. Clothes will differ from home goods, which will differ from sports equipment. Even different types of clothing (business, casual, athletic wear) will have specific needs. Know exactly what you are aiming to sell before you even start building your display.

#2. The Right Materials

Once you know what you want to sell, the next step is knowing the materials that you are going to need. Whether you want wooden fixtures (which can be used to create anything from a rustic to a modern feel), acrylics (which disappear under and around your products, allowing them to shine on their own), or something totally unique, it is important to figure out exactly what is that you want and will work best to showcase your products and get them off the displays and into the homes of your customers.

#3. A Great Design + Build Display Company

After you’ve figured out the materials you need, it’s time to enlist the help of a design + build display company.  You need a team that understands your goal and supports it; someone who will be there with you every step of the way, planning and executing your display dreams. The only way a great display can be brought about is with the help of an understanding design team. After all, there are many steps to getting the display you want and need into retail stores.

Custom displays take time. Ideas and concepts, as well as a budget, need to be discussed in order to create what you want in the time and space you have. Next, you need to have some sort of drawing. Our designers can work from anything, even a sketch on a piece of scrap paper.

Before your final display can be created, a prototype must be made up to make sure that you are happy with the display, and it will be both appealing and functional. Once it has your stamp of approval, then it's time to produce your display, whether it’s 100 pieces or 10,000 pieces, then fulfill and pack it up for distribution to retail stores.

When you’re ready to start planning your custom display, InStore Design Display is here to help. Our craftsmen and women can help bring your design dreams to life. Request a consult today, and we'll get started.

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