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"rss_body" : "<div><span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span></div>\n<!--more-->\n<div><span> </span></div>\n<div><span>Join your hosts, Christine Wright and Trevor Lewis, as they share their wealth of knowledge and experience in the CPG industry. Christine, the Retail Solutionista and IDD's Senior Account Director and SVP of the Walmart Team, brings her sharp insights and actionable strategies to the table. With a 25-year career spent in the trenches of retail marketing, she knows what it takes to make a brand shine on the shelf.</span></div>\n<div><span> </span></div>\n<div><span>Alongside her is Trevor Lewis, the Wizard of Retail Wonders and IDD's Chief Revenue Officer, whose innovative approach to CPG marketing has transformed brands into retail success stories. Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.</span></div>\n<div><span> </span></div>\n<div><span>The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span> </span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span> </span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span> </span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span> </span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span> </span></div>\n<div><span> </span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together. </span></div>\n<div><span> </span></div>\n<div><span style=\"font-weight: bold;\">Tune in on April 2, 2024 to watch @bluelightspecialpodcast on </span><a href=\"https://youtu.be/peS92mWgIOU\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">YouTube</a><span style=\"font-weight: bold;\"> or listen on your favorite podcast platform—</span><a href=\"https://open.spotify.com/show/70kspr4xGaQUYxNHUbZm80\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Spotify</a><span style=\"font-weight: bold;\">, </span><a href=\"https://podcasts.apple.com/us/podcast/blue-light-special-podcast/id1737300651\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Apple Podcasts</a><span style=\"font-weight: bold;\">, </span><a href=\"https://music.amazon.com/podcasts/cbf6852b-f454-40f6-a835-84c4ac7e6000\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Amazon Music</a><span style=\"font-weight: bold;\">, </span><a href=\"https://www.iheart.com/podcast/269-blue-light-special-podcast-159589015/\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">iHeartRadio</a><span style=\"font-weight: bold;\">, and more.</span></div>\n<div><span> </span><span style=\"background-color: transparent; font-size: 24rem;\"> </span></div>\n<div><span>As we gear up for the launch, we invite you to subscribe and join us on this journey. </span></div>\n<div><span> </span></div>\n<div><span>Subscribe for Podcast Updates:</span></div>\n<div><span><span> </span></span>\n<div class=\"hs-embed-wrapper\" data-service=\"js.hsforms\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><script charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\"> </script>\n<script>\n hbspt.forms.create({\n region: \"na1\",\n portalId: \"4871505\",\n formId: \"5cfb04ea-2015-4c8f-8938-d7fe3387d95f\"\n });\n</script></div></div>\n</div>\n<div><span> </span></div>\n<div><span> </span></div>\n<div><span>#BlueLightSpecialPodcast #CPGMarketing #RetailInsights #BrandStrategy #PodcastLaunch</span></div>\n<div><span> </span></div>\n<div> </div>",
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The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span> </span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span> </span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span> </span></div>\n<div><span> </span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. 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"postBody" : "<div><span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span></div>\n<!--more-->\n<div><span> </span></div>\n<div><span>Join your hosts, Christine Wright and Trevor Lewis, as they share their wealth of knowledge and experience in the CPG industry. Christine, the Retail Solutionista and IDD's Senior Account Director and SVP of the Walmart Team, brings her sharp insights and actionable strategies to the table. With a 25-year career spent in the trenches of retail marketing, she knows what it takes to make a brand shine on the shelf.</span></div>\n<div><span> </span></div>\n<div><span>Alongside her is Trevor Lewis, the Wizard of Retail Wonders and IDD's Chief Revenue Officer, whose innovative approach to CPG marketing has transformed brands into retail success stories. Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.</span></div>\n<div><span> </span></div>\n<div><span>The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span> </span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span> </span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span> </span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span> </span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span> </span></div>\n<div><span> </span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together. </span></div>\n<div><span> </span></div>\n<div><span style=\"font-weight: bold;\">Tune in on April 2, 2024 to watch @bluelightspecialpodcast on </span><a href=\"https://youtu.be/peS92mWgIOU\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">YouTube</a><span style=\"font-weight: bold;\"> or listen on your favorite podcast platform—</span><a href=\"https://open.spotify.com/show/70kspr4xGaQUYxNHUbZm80\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Spotify</a><span style=\"font-weight: bold;\">, </span><a href=\"https://podcasts.apple.com/us/podcast/blue-light-special-podcast/id1737300651\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Apple Podcasts</a><span style=\"font-weight: bold;\">, </span><a href=\"https://music.amazon.com/podcasts/cbf6852b-f454-40f6-a835-84c4ac7e6000\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Amazon Music</a><span style=\"font-weight: bold;\">, </span><a href=\"https://www.iheart.com/podcast/269-blue-light-special-podcast-159589015/\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">iHeartRadio</a><span style=\"font-weight: bold;\">, and more.</span></div>\n<div><span> </span><span style=\"background-color: transparent; font-size: 24rem;\"> </span></div>\n<div><span>As we gear up for the launch, we invite you to subscribe and join us on this journey. </span></div>\n<div><span> </span></div>\n<div><span>Subscribe for Podcast Updates:</span></div>\n<div><span><span> </span></span>\n<div class=\"hs-embed-wrapper\" data-service=\"js.hsforms\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><script charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\"> </script>\n<script>\n hbspt.forms.create({\n region: \"na1\",\n portalId: \"4871505\",\n formId: \"5cfb04ea-2015-4c8f-8938-d7fe3387d95f\"\n });\n</script></div></div>\n</div>\n<div><span> </span></div>\n<div><span> </span></div>\n<div><span>#BlueLightSpecialPodcast #CPGMarketing #RetailInsights #BrandStrategy #PodcastLaunch</span></div>\n<div><span> </span></div>\n<div> </div>",
"postBodyRss" : "<div><span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span></div>\n<!--more-->\n<div><span> </span></div>\n<div><span>Join your hosts, Christine Wright and Trevor Lewis, as they share their wealth of knowledge and experience in the CPG industry. Christine, the Retail Solutionista and IDD's Senior Account Director and SVP of the Walmart Team, brings her sharp insights and actionable strategies to the table. With a 25-year career spent in the trenches of retail marketing, she knows what it takes to make a brand shine on the shelf.</span></div>\n<div><span> </span></div>\n<div><span>Alongside her is Trevor Lewis, the Wizard of Retail Wonders and IDD's Chief Revenue Officer, whose innovative approach to CPG marketing has transformed brands into retail success stories. Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.</span></div>\n<div><span> </span></div>\n<div><span>The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span> </span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span> </span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span> </span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span> </span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span> </span></div>\n<div><span> </span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together. </span></div>\n<div><span> </span></div>\n<div><span style=\"font-weight: bold;\">Tune in on April 2, 2024 to watch @bluelightspecialpodcast on </span><a href=\"https://youtu.be/peS92mWgIOU\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">YouTube</a><span style=\"font-weight: bold;\"> or listen on your favorite podcast platform—</span><a href=\"https://open.spotify.com/show/70kspr4xGaQUYxNHUbZm80\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Spotify</a><span style=\"font-weight: bold;\">, </span><a href=\"https://podcasts.apple.com/us/podcast/blue-light-special-podcast/id1737300651\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Apple Podcasts</a><span style=\"font-weight: bold;\">, </span><a href=\"https://music.amazon.com/podcasts/cbf6852b-f454-40f6-a835-84c4ac7e6000\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Amazon Music</a><span style=\"font-weight: bold;\">, </span><a href=\"https://www.iheart.com/podcast/269-blue-light-special-podcast-159589015/\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">iHeartRadio</a><span style=\"font-weight: bold;\">, and more.</span></div>\n<div><span> </span><span style=\"background-color: transparent; font-size: 24rem;\"> </span></div>\n<div><span>As we gear up for the launch, we invite you to subscribe and join us on this journey. </span></div>\n<div><span> </span></div>\n<div><span>Subscribe for Podcast Updates:</span></div>\n<div><span><span> </span></span>\n<div class=\"hs-embed-wrapper\" data-service=\"js.hsforms\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><script charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\"> </script>\n<script>\n hbspt.forms.create({\n region: \"na1\",\n portalId: \"4871505\",\n formId: \"5cfb04ea-2015-4c8f-8938-d7fe3387d95f\"\n });\n</script></div></div>\n</div>\n<div><span> </span></div>\n<div><span> </span></div>\n<div><span>#BlueLightSpecialPodcast #CPGMarketing #RetailInsights #BrandStrategy #PodcastLaunch</span></div>\n<div><span> </span></div>\n<div> </div>",
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"postBody" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&utm_medium=en&utm_campaign=ae&utm_content=KA&j=30348448&senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n<!--more-->\n<p style=\"text-align: left;\"><span style=\"color: black;\">Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years. </span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.” </span></p>\n<h3><span style=\"color: black;\">About InStore Design Display</span></h3>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team</span><span style=\"color: #0e101a;\"> of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers.</span><span style=\"color: black;\"> Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit </span><a href=\"http://www.instoredesigndisplay.com\">www.instoredesigndisplay.com</a><span style=\"color: black;\">.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\"> </span></p>",
"postBodyRss" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&utm_medium=en&utm_campaign=ae&utm_content=KA&j=30348448&senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n<!--more-->\n<p style=\"text-align: left;\"><span style=\"color: black;\">Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years. </span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.” </span></p>\n<h3><span style=\"color: black;\">About InStore Design Display</span></h3>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team</span><span style=\"color: #0e101a;\"> of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers.</span><span style=\"color: black;\"> Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit </span><a href=\"http://www.instoredesigndisplay.com\">www.instoredesigndisplay.com</a><span style=\"color: black;\">.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\"> </span></p>",
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