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New to Retail & Real Life: Launch of the Blue Light Special Podcast

The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.
Join your hosts, Christine Wright and Trevor Lewis, as they share their wealth of knowledge and experience in the CPG industry. Christine, the Retail Solutionista and IDD's Senior Account Director and SVP of the Walmart Team, brings her sharp insights and actionable strategies to the table. With a 25-year career spent in the trenches of retail marketing, she knows what it takes to make a brand shine on the shelf.
Alongside her is Trevor Lewis, the Wizard of Retail Wonders and IDD's Chief Revenue Officer, whose innovative approach to CPG marketing has transformed brands into retail success stories. Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.
The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.
Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.
Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community.
For a sneak peak, watch the trailer.
Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together.
Tune in on April 2, 2024 to watch @bluelightspecialpodcast on YouTube or listen on your favorite podcast platform—Spotify, Apple Podcasts, Amazon Music, iHeartRadio, and more.
As we gear up for the launch, we invite you to subscribe and join us on this journey. 
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