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Employee Spotlight: Trevor Lewis



InStore Design Display announced the promotion of Trevor Lewis to Chief Revenue Officer, reporting directly to CEO Randy Edge. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: InStore Design's succession plan arms new owner with powerful offering: mentorship.

Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.

“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”

Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years.

“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.”

About InStore Design Display

Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers. Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit


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