Dispensary

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], "html_title" : "3 Ways to Build Brand Loyalty from Digital to Packaging to Displays", "post_summary" : "Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.\n", "post_body" : "Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.\nIn our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\nDigital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity </li>\n<li>Interest in being a repeat customer</li>\n</ul>\nCustomers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer. \nUse rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match. \nTeam IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\nWhat about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale. \nCheck out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.\nLoyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>3. Unify the brand message with retail displays.</h2>\nRetail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today. \nConsider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary. \nIf a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\nWith a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge. \nAt InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "rss_summary" : "Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.\n", "rss_body" : "Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.\nIn our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\nDigital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity </li>\n<li>Interest in being a repeat customer</li>\n</ul>\nCustomers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer. \nUse rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match. \nTeam IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\nWhat about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale. \nCheck out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.\nLoyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>3. Unify the brand message with retail displays.</h2>\nRetail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today. \nConsider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary. \nIf a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\nWith a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge. \nAt InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "tag_ids" : [ 11892358208, 91344452122, 135808032326 ], "topic_ids" : [ 11892358208, 91344452122, 135808032326 ], "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "use_featured_image" : true, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "composition_id" : 0, "is_crawlable_by_bots" : false, "published_at" : 1695850793652, "past_mab_experiment_ids" : [ ], "deleted_by" : null, "featured_image_alt_text" : "Cannabis brands that shine from digital to packaging to display", "layout_sections" : { }, "head_html" : null, "footer_html" : null, "attached_stylesheets" : [ ], "enable_domain_stylesheets" : null, "include_default_custom_css" : null, "meta_description" : "Three ways to build brand loyalty from digital to packaging to displays. 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With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.\nIn our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\nDigital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity </li>\n<li>Interest in being a repeat customer</li>\n</ul>\nCustomers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer. \nUse rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match. \nTeam IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\nWhat about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale. \nCheck out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.\nLoyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>3. Unify the brand message with retail displays.</h2>\nRetail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today. \nConsider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary. \nIf a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\nWith a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge. \nAt InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "postBodyRss" : "Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.\nIn our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\nDigital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity </li>\n<li>Interest in being a repeat customer</li>\n</ul>\nCustomers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer. \nUse rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match. \nTeam IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\nWhat about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale. \nCheck out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.\nLoyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>3. Unify the brand message with retail displays.</h2>\nRetail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today. \nConsider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary. \nIf a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\nWith a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge. \nAt InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "postEmailContent" : "Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. 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With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.\nIn our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\nDigital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity </li>\n<li>Interest in being a repeat customer</li>\n</ul>\nCustomers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer. \nUse rock-solid visuals like logos and colors that are the same online and in-store. 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Be mindful of product packaging and brand continuity.</h2>\nWhat about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale. \nCheck out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.\nLoyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\n<h2>3. Unify the brand message with retail displays.</h2>\nRetail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today. \nConsider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary. \nIf a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\">\nWith a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge. \nAt InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "rssSummary" : "Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. 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6 min read

Retail Trends

3 Ways to Build Brand Loyalty from Digital to Packaging to Displays

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"3 Important Dispensary Display Case Attributes for Cannabis & CBD Retailers", "post_summary" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n", "post_body" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n\nWith the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.\nThe key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary. \n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\nIn 2020 alone, 975  <a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\">bills related to cannabis</a> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products. \nEven though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in <a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> customized displays</a> that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a> that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as: \n<ul>\n<li aria-level=\"1\">CBD concentrations </li>\n<li aria-level=\"1\">How to store the product </li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\nAs an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products. <a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"></a>\n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\">\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\nEstablishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product. \nThe key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront. \n{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}\n<a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\nThe raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need: \n<ul>\n<li aria-level=\"1\">Clear visibility </li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security </a></li>\n<li aria-level=\"1\">Ease of maintenance </li>\n</ul>\nAs you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality. \n<h2><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner </h2>\nAt InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\">reach out to us</a> so we can help you through everything from concept design to display production. \n{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}", "rss_summary" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n", "rss_body" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n\nWith the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.\nThe key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary. \n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\nIn 2020 alone, 975  <a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\">bills related to cannabis</a> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products. \nEven though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in <a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> customized displays</a> that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a> that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as: \n<ul>\n<li aria-level=\"1\">CBD concentrations </li>\n<li aria-level=\"1\">How to store the product </li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\nAs an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products. <a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"></a>\n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\">\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\nEstablishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product. \nThe key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront. \n{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}\n<a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\nThe raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need: \n<ul>\n<li aria-level=\"1\">Clear visibility </li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security </a></li>\n<li aria-level=\"1\">Ease of maintenance </li>\n</ul>\nAs you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality. \n<h2><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner </h2>\nAt InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\">reach out to us</a> so we can help you through everything from concept design to display production. \n{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}", "tag_ids" : [ 91344452122, 135463177117, 135808032326 ], "topic_ids" : [ 91344452122, 135463177117, 135808032326 ], "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "use_featured_image" : true, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "composition_id" : 0, "is_crawlable_by_bots" : false, "published_at" : 1695854628897, "past_mab_experiment_ids" : [ ], "deleted_by" : null, "featured_image_alt_text" : "cannabis display marketing", "layout_sections" : { }, "head_html" : null, "footer_html" : null, "attached_stylesheets" : [ ], "enable_domain_stylesheets" : null, "include_default_custom_css" : null, "meta_description" : "As the cannabis and CBD market approaches saturation, it's important to stand out among the competition with custom retail displays. 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Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n\nWith the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.\nThe key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary. \n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\nIn 2020 alone, 975  <a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\">bills related to cannabis</a> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products. \nEven though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in <a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> customized displays</a> that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a> that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as: \n<ul>\n<li aria-level=\"1\">CBD concentrations </li>\n<li aria-level=\"1\">How to store the product </li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\nAs an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products. <a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"></a>\n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\">\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\nEstablishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product. \nThe key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront. \n{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}\n<a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\nThe raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need: \n<ul>\n<li aria-level=\"1\">Clear visibility </li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security </a></li>\n<li aria-level=\"1\">Ease of maintenance </li>\n</ul>\nAs you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality. \n<h2><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner </h2>\nAt InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\">reach out to us</a> so we can help you through everything from concept design to display production. \n{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}", "postBodyRss" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n\nWith the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.\nThe key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary. \n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\nIn 2020 alone, 975  <a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\">bills related to cannabis</a> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products. \nEven though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in <a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> customized displays</a> that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a> that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as: \n<ul>\n<li aria-level=\"1\">CBD concentrations </li>\n<li aria-level=\"1\">How to store the product </li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\nAs an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products. <a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"></a>\n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\">\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\nEstablishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product. \nThe key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront. \n{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}\n<a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\nThe raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need: \n<ul>\n<li aria-level=\"1\">Clear visibility </li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security </a></li>\n<li aria-level=\"1\">Ease of maintenance </li>\n</ul>\nAs you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality. \n<h2><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner </h2>\nAt InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\">reach out to us</a> so we can help you through everything from concept design to display production. \n{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}", "postEmailContent" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. ", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/cbd%20and%20cannabis%20tips.png", "postListContent" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. ", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/cbd%20and%20cannabis%20tips.png", "postRssContent" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. ", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/cbd%20and%20cannabis%20tips.png", "postSummary" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n", "postSummaryRss" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. ", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "LVuzcfKM", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Build%20brand%20continuity%20cannabis%20market.png", "previousPostFeaturedImageAltText" : "Cannabis brands that shine from digital to packaging to display", "previousPostName" : "3 Ways to Build Brand Loyalty from Digital to Packaging to Displays", "previousPostSlug" : "insights/3-ways-to-build-brand-loyalty-from-digital-to-packaging-to-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1614720802000, "publishDateLocalTime" : 1614720802000, "publishDateLocalized" : { "date" : 1614720802000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695854628897, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the <a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> legal marijuana market</a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> industrial hemp market</a> to reach $26.6 billion before 2025. \n\nWith the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.\nThe key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary. \n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\nIn 2020 alone, 975  <a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\">bills related to cannabis</a> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products. \nEven though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in <a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> customized displays</a> that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a> that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as: \n<ul>\n<li aria-level=\"1\">CBD concentrations </li>\n<li aria-level=\"1\">How to store the product </li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\nAs an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products. <a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"></a>\n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\">\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\nEstablishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product. \nThe key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront. \n{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}\n<a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\nThe raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need: \n<ul>\n<li aria-level=\"1\">Clear visibility </li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security </a></li>\n<li aria-level=\"1\">Ease of maintenance </li>\n</ul>\nAs you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality. \n<h2><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner </h2>\nAt InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\">reach out to us</a> so we can help you through everything from concept design to display production. \n{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}", "rssSummary" : "There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. 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3 Important Dispensary Display Case Attributes for Cannabis & CBD Retailers

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3 Ways to Build Brand Loyalty from Digital to Packaging to Displays

3 Important Dispensary Display Case Attributes for Cannabis & CBD Retailers

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