Retail Trends

New to Retail & Real Life: Launch of the Blue Light Special Podcast

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Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n", "post_body" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3> </h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively. </p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\"> ✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅  Finesses the sale process and reinforces brand presence effectively. </td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\"> ✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅  Reinforces brand identity at the point of sale. </td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\">  </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅  Strategically draws attention to products and promotions. </p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅  Are compact and strategically placed near checkout. </div>\n<div> </div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-ccp-props=\"{"201341983":0,"335559740":276}\">{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</span></p>\n{% module_block module \"widget_122bed89-2bc2-4261-9486-d629ec5bb785\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{% raw %}{}\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "rss_summary" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n", "rss_body" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3> </h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively. </p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\"> ✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅  Finesses the sale process and reinforces brand presence effectively. </td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\"> ✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅  Reinforces brand identity at the point of sale. </td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\">  </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅  Strategically draws attention to products and promotions. </p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅  Are compact and strategically placed near checkout. </div>\n<div> </div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-ccp-props=\"{"201341983":0,"335559740":276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "composition_id" : 0, "is_crawlable_by_bots" : false, "past_mab_experiment_ids" : [ ], "deleted_by" : null, 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Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3> </h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively. </p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\"> ✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅  Finesses the sale process and reinforces brand presence effectively. </td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\"> ✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅  Reinforces brand identity at the point of sale. </td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\">  </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅  Strategically draws attention to products and promotions. </p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅  Are compact and strategically placed near checkout. </div>\n<div> </div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-ccp-props=\"{"201341983":0,"335559740":276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "postBodyRss" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3> </h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively. </p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\"> ✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅  Finesses the sale process and reinforces brand presence effectively. </td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\"> ✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅  Reinforces brand identity at the point of sale. </td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\">  </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅  Strategically draws attention to products and promotions. </p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅  Are compact and strategically placed near checkout. </div>\n<div> </div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-ccp-props=\"{"201341983":0,"335559740":276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "postEmailContent" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "postListContent" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "postRssContent" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "postSummary" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n", "postSummaryRss" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "kcmeRkHU", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/PODCAST%20LAUNCH.png", "previousPostFeaturedImageAltText" : "COMING SOON PODCAST LAUNCH", "previousPostName" : "New to Retail & Real Life: Launch of the Blue Light Special Podcast", "previousPostSlug" : "insights/new-in-retail-real-life-launch-of-the-blue-light-special-podcast", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1709125200000, "publishDateLocalTime" : 1709125200000, "publishDateLocalized" : { "date" : 1709125200000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711236804224, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/unlocking-retail-success-mastering-pop-displays-and-pos-materials", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases. </span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3> </h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively. </p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\"> ✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅  Finesses the sale process and reinforces brand presence effectively. </td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\"> ✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅  Reinforces brand identity at the point of sale. </td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\">  </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅  Strategically draws attention to products and promotions. </p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\"> ✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅  Are compact and strategically placed near checkout. </div>\n<div> </div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{"201341983":0,"335559740":276}\"> </span></p>\n<p><span data-ccp-props=\"{"201341983":0,"335559740":276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "rssSummary" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. 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11 min read

Retail Trends

Unlocking Retail Success: Mastering POP Displays and POS Materials

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"public_access_rules_enabled" : false, "public_access_rules" : [ ], "tag_ids" : [ 11892358208, 56468029809, 56473689257 ], "topic_ids" : [ 11892358208, 56468029809, 56473689257 ], "post_summary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>", "post_body" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p>Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.  Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.  By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.  Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "rss_summary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>", "rss_body" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p>Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.  Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.  By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.  Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "html_title" : "4 Key Actions to Adapt to the Future of Consumer Experience in Retail", "composition_id" : 0, "is_crawlable_by_bots" : false, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "use_featured_image" : true, "published_at" : 1696548053145, "deleted_by" : null, "featured_image_alt_text" : "point of sale tablet", "layout_sections" : { }, "enable_layout_stylesheets" : null, "tweet" : null, "tweet_at" : null, "campaign_name" : "Q4 Scheduled Posts", "campaign_utm" : "Q4%20Scheduled%20Posts", "meta_keywords" : null, "meta_description" : "Customer demands are shaping the future of retail. 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As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p>Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.  Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.  By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.  Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "postBodyRss" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p>Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.  Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.  By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.  Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "postEmailContent" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "postListContent" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "postRssContent" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "postSummary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>", "postSummaryRss" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "CcrrsxuY", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "previousPostFeaturedImageAltText" : "POP DISPLAYS AND POS MATERIALS FOR RETAIL", "previousPostName" : "Unlocking Retail Success: Mastering POP Displays and POS Materials", "previousPostSlug" : "insights/unlocking-retail-success-mastering-pop-displays-and-pos-materials", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1635942600000, "publishDateLocalTime" : 1635942600000, "publishDateLocalized" : { "date" : 1635942600000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696548053145, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/guest-post-4-key-actions-to-adapt-to-the-future-of-consumer-experience-in-retail", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p>Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.  Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.  By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.  Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "rssSummary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710890453094, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/20995be6-3a82-4663-9723-a21de806036b.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/guest-post-4-key-actions-to-adapt-to-the-future-of-consumer-experience-in-retail", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 11892358208, 56468029809, 56473689257 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565098886048, "deletedAt" : 0, "description" : "", "id" : 11892358208, "label" : "Retail Trends", "language" : null, "name" : "Retail Trends", "portalId" : 4871505, "slug" : "retail-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1565098886048 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1633025358062, "deletedAt" : 0, "description" : "", "id" : 56468029809, "label" : "Customer Experience", "language" : "en", "name" : "Customer Experience", "portalId" : 4871505, "slug" : "customer-experience", "translatedFromId" : null, "translations" : { }, "updated" : 1633025358062 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1633026792217, "deletedAt" : 0, "description" : "", "id" : 56473689257, "label" : "Digital Trends", "language" : "en", "name" : "Digital Trends", "portalId" : 4871505, "slug" : "digital-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1633026792217 } ], "tagNames" : [ "Retail Trends", "Customer Experience", "Digital Trends" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "4 Key Actions to Adapt to the Future of Consumer Experience in Retail", "tmsId" : null, "topicIds" : [ 11892358208, 56468029809, 56473689257 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565098886048, "deletedAt" : 0, "description" : "", "id" : 11892358208, "label" : "Retail Trends", "language" : null, "name" : "Retail Trends", "portalId" : 4871505, "slug" : "retail-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1565098886048 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1633025358062, "deletedAt" : 0, "description" : "", "id" : 56468029809, "label" : "Customer Experience", "language" : "en", "name" : "Customer Experience", "portalId" : 4871505, "slug" : "customer-experience", "translatedFromId" : null, "translations" : { }, "updated" : 1633025358062 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1633026792217, "deletedAt" : 0, "description" : "", "id" : 56473689257, "label" : "Digital Trends", "language" : "en", "name" : "Digital Trends", "portalId" : 4871505, "slug" : "digital-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1633026792217 } ], "topicNames" : [ "Retail Trends", "Customer Experience", "Digital Trends" ], "topics" : [ 11892358208, 56468029809, 56473689257 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1696548053152, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/guest-post-4-key-actions-to-adapt-to-the-future-of-consumer-experience-in-retail", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

6 min read

Retail Trends

4 Key Actions to Adapt to the Future of Consumer Experience in Retail

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font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.  Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span> </span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.  As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.  In 2021, a variety of options are available that cater to an ideal experience,  ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds. </p>\n<h2 style=\"font-weight: normal;\">The digital revolution </h2>\n<p>Online shopping has seen a rise in popularity with<span> </span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span> </span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span> </span>and saw increases in their sales despite the pandemic. </li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction. </li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person. </li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span> </span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases. </li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span> </span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span> </span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today. </li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful. </li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span> </span>need to continue innovating<span> </span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.” </em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the <a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back. </p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both. </p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store. </p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. </p>", "rss_summary" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "keywords" : [ ], "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "composition_id" : 0, "is_crawlable_by_bots" : false, "post_summary" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "post_body" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.  Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span> </span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.  As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.  In 2021, a variety of options are available that cater to an ideal experience,  ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds. </p>\n<h2 style=\"font-weight: normal;\">The digital revolution </h2>\n<p>Online shopping has seen a rise in popularity with<span> </span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span> </span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span> </span>and saw increases in their sales despite the pandemic. </li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction. </li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person. </li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span> </span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases. </li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span> </span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span> </span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today. </li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful. </li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span> </span>need to continue innovating<span> </span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.” </em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the <a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back. </p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both. </p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store. </p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. </p>", "tag_ids" : [ 11892358208, 43283453591 ], "topic_ids" : [ 11892358208, 43283453591 ], "use_featured_image" : true, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "public_access_rules_enabled" : false, "public_access_rules" : [ ], "html_title" : "Retail 2.0 — A Smarter In-Store Experience", "published_at" : 1695850354115, "past_mab_experiment_ids" : [ ], "deleted_by" : null, "featured_image_alt_text" : "Retail 2.0 innovations", "layout_sections" : { }, "head_html" : null, "footer_html" : null, "attached_stylesheets" : [ ], "enable_domain_stylesheets" : null, "include_default_custom_css" : null, 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We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.  Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span> </span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.  As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.  In 2021, a variety of options are available that cater to an ideal experience,  ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds. </p>\n<h2 style=\"font-weight: normal;\">The digital revolution </h2>\n<p>Online shopping has seen a rise in popularity with<span> </span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span> </span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span> </span>and saw increases in their sales despite the pandemic. </li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction. </li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person. </li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span> </span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases. </li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span> </span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span> </span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today. </li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful. </li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span> </span>need to continue innovating<span> </span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.” </em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the <a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back. </p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both. </p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store. </p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. </p>", "postBodyRss" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.  Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span> </span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.  As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.  In 2021, a variety of options are available that cater to an ideal experience,  ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds. </p>\n<h2 style=\"font-weight: normal;\">The digital revolution </h2>\n<p>Online shopping has seen a rise in popularity with<span> </span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span> </span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span> </span>and saw increases in their sales despite the pandemic. </li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction. </li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person. </li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span> </span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases. </li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span> </span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span> </span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today. </li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful. </li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span> </span>need to continue innovating<span> </span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.” </em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the <a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back. </p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both. </p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store. </p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. </p>", "postEmailContent" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "postListContent" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "postRssContent" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "postSummary" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postSummaryRss" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "pZOKvpee", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "previousPostFeaturedImageAltText" : "point of sale tablet", "previousPostName" : "4 Key Actions to Adapt to the Future of Consumer Experience in Retail", "previousPostSlug" : "insights/guest-post-4-key-actions-to-adapt-to-the-future-of-consumer-experience-in-retail", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1631019600000, "publishDateLocalTime" : 1631019600000, "publishDateLocalized" : { "date" : 1631019600000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695850354115, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/retail-2.0-a-smarter-in-store-experience", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.  Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span> </span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.  As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.  In 2021, a variety of options are available that cater to an ideal experience,  ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds. </p>\n<h2 style=\"font-weight: normal;\">The digital revolution </h2>\n<p>Online shopping has seen a rise in popularity with<span> </span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span> </span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span> </span>and saw increases in their sales despite the pandemic. </li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction. </li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person. </li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span> </span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases. </li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span> </span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span> </span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today. </li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful. </li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span> </span>need to continue innovating<span> </span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.” </em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the <a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back. </p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both. </p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store. </p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. </p>", "rssSummary" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710192753631, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/49816e48-e4c2-48d2-8b0a-eba23395286f.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/retail-2.0-a-smarter-in-store-experience", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 11892358208, 43283453591 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565098886048, "deletedAt" : 0, "description" : "", "id" : 11892358208, "label" : "Retail Trends", "language" : null, "name" : "Retail Trends", "portalId" : 4871505, "slug" : "retail-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1565098886048 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1615998842547, "deletedAt" : 0, "description" : "", "id" : 43283453591, "label" : "Partners", "language" : null, "name" : "Partners", "portalId" : 4871505, "slug" : "partners", "translatedFromId" : null, "translations" : { }, "updated" : 1615998842547 } ], "tagNames" : [ "Retail Trends", "Partners" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Retail 2.0 — A Smarter In-Store Experience", "tmsId" : null, "topicIds" : [ 11892358208, 43283453591 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565098886048, "deletedAt" : 0, "description" : "", "id" : 11892358208, "label" : "Retail Trends", "language" : null, "name" : "Retail Trends", "portalId" : 4871505, "slug" : "retail-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1565098886048 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1615998842547, "deletedAt" : 0, "description" : "", "id" : 43283453591, "label" : "Partners", "language" : null, "name" : "Partners", "portalId" : 4871505, "slug" : "partners", "translatedFromId" : null, "translations" : { }, "updated" : 1615998842547 } ], "topicNames" : [ "Retail Trends", "Partners" ], "topics" : [ 11892358208, 43283453591 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 1630552184706, "updated" : 1695850354122, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/retail-2.0-a-smarter-in-store-experience", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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