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Announcing the Launch of the Blue Light Special Podcast

Welcome to Blue Light Special, the podcast for CPG brand marketers who want to lighten up their hustle in retail and real life. The podcast launches on April 2, 2024. Be sure to tune in on YouTube or listen on your favorite podcast platform (e.g., Spotify, Apple Podcasts, Google Podcasts, iHeartRadio).

Join your hosts Christine Wright, the Retail Solutionista, and Trevor Lewis, the Wizard of Retail Wonders, as they drop knowledge bombs and insider hacks to make your brand the talk of the shelf.

This isn't your typical podcast; it's the ultimate guide for Next Gen brand marketers navigating the dynamic world of CPG.

Get ready for a rollercoaster ride through brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools that scream success.

Christine and Trevor are no-nonsense gurus with a knack for decoding the mysteries of retail. 

Christine brings 25 years of experience in the trenches of retail marketing, She's is here to share her wealth of knowledge and no-nonsense strategies that get results.

With more than 15 years dedicated to transforming brands into retail success stories, Trevor's approach to marketing is both innovative and effective. Get ready to dive deep into the strategies and operations that truly work, straight from an industry expert.

This podcast isn't just about trends; it's your VIP pass to the strategies and operations that work, straight from the mouths of in-store industry experts.

Elevate your brand, supercharge your career—Blue Light Special is where CPG magic happens!

The Blue Light Special Podcast launches on April 2, 2024.

We'll be coming to you weekly with Christine's and Trevor's take on what's happening in retail and real life. They'll be bringing you all kinds of insights to put to work in doing your job. Including the following segments:

  • "Show and Tell" is about brands that influence them in their daily lives.
  • "Heard on the Streets" is all about what they are seeing in retail trends.
  • "Shout Outs" are for brands that are leading the way. 
  • "Lightening Round" includes some of the questions they'll be asking their guests.

This podcast is a production of InStore Design Display, the go-to expert for guiding and elevating your in-store experience.

Tune in on April 2, 2024 to watch @bluelightspecialpodcast on YouTube or listen on your favorite podcast platform—Spotify, Apple Podcasts, Amazon Music, iHeartRadio, and more.


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