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DSW — Floor Display

DSW Holiday Floor Display Corrugate

The holiday season is the perfect time for retailers to use floor displays to bring attention to products that are ideal for gifts. DSW had a gap in their holiday merchandizing plan, and IDD delivered just what they needed in quick order. 


For the 2023 holiday season, DSW needed a quick addition to their displays. They wanted a temporary display to market accessories on the store floor. They turned to InStore Design Display to deliver a cost-effective solution after their first bid from another vendor gave them extreme sticker shock.


Based on DSW’s specifications, IDD’s creative team designed a two-sided tree-shaped corrugate display with flexoprinting that could be printed, die-cut, assembled, kitted, fulfilled, packed, and shipped for one-third of the previous vendor’s bid.


The project tapped IDD’s design, kitting, and fulfillment capabilities. IDD shipped 500+ displays to DSW stores across the U.S.

“The tree looks AMAZING.”

– Chris Rehkopf, Senior Manager, Visual Merchandising & Operations | DSW

“So sweet, nice job, guys.”

- Saul Ortiz, Head of Visual Merchandising & Operations | DSW

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