The holiday season is the perfect time for retailers to use floor displays to bring attention to products that are ideal for gifts. DSW had a gap in their holiday merchandizing plan, and IDD delivered just what they needed in quick order.
Opportunity
For the 2023 holiday season, DSW needed a quick addition to their displays. They wanted a temporary display to market accessories on the store floor. They turned to InStore Design Display to deliver a cost-effective solution after their first bid from another vendor gave them extreme sticker shock.
Solution
Based on DSW’s specifications, IDD’s creative team designed a two-sided tree-shaped corrugate display with flexoprinting that could be printed, die-cut, assembled, kitted, fulfilled, packed, and shipped for one-third of the previous vendor’s bid.
Highlights
The project tapped IDD’s design, kitting, and fulfillment capabilities. IDD shipped 500+ displays to DSW stores across the U.S.
“The tree looks AMAZING.”
– Chris Rehkopf, Senior Manager, Visual Merchandising & Operations | DSW
“So sweet, nice job, guys.”
- Saul Ortiz, Head of Visual Merchandising & Operations | DSW
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