Retail Environment

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"header" : null, "htmlTitle" : "Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve", "id" : 72931545749, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "public_access_rules_enabled" : false, "public_access_rules" : [ ], "tag_ids" : [ 55265577630, 56468029809 ], "topic_ids" : [ 55265577630, 56468029809 ], "post_summary" : "Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations—from work and school settings to public buildings and, you guessed it, businesses!\n", "post_body" : "Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations—from work and school settings to public buildings and, you guessed it, businesses!\n\nSo, as a retail business owner, what can you do to make your location more accessible? What’s legally required? \nAccording to <a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.\nIn this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).\n<h2 style=\"font-size: 24px;\">Characteristics of Accessible, ADA-Compliant Counters</h2>\nThe rules aren’t complex when it comes to making your counter ADA-compliant. They are:\n \n<ul style=\"line-height: 1.5;\">\n<li>Counters must be no taller than 36”</li>\n<li> Counters must be at least 36” long</li>\n<li> You may use an auxiliary counter or folding shelf near the main counter if possible</li>\n<li> There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</li>\n</ul>\nThat’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.\n<h2 style=\"font-size: 30px;\">ADA-Compliant Counter Example</h2>\nHere’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations.  \n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\">\n In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).\nThe shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.\nFurther, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.\nHere are a few more features of this ADA-compliant design:\n<ul>\n<li> Custom, frameless cabinets with drawers and roll-outs</li>\n<li> High-pressure decorative laminate on medium density fiberboard</li>\n<li> Adjustable shelf standards and supports</li>\n<li> Drawer slides</li>\n<li> Trash bin</li>\n<li> Pull-out shelves for printer, mixer, and charging station</li>\n</ul>\n<h2 style=\"font-size: 30px;\">Getting Started with ADA-Compliant Counters</h2>\nReady to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\">Book a consultation</a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.", "rss_summary" : "Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations—from work and school settings to public buildings and, you guessed it, businesses!\n", "rss_body" : "Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations—from work and school settings to public buildings and, you guessed it, businesses!\n\nSo, as a retail business owner, what can you do to make your location more accessible? What’s legally required? \nAccording to <a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.\nIn this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).\n<h2 style=\"font-size: 24px;\">Characteristics of Accessible, ADA-Compliant Counters</h2>\nThe rules aren’t complex when it comes to making your counter ADA-compliant. They are:\n \n<ul style=\"line-height: 1.5;\">\n<li>Counters must be no taller than 36”</li>\n<li> Counters must be at least 36” long</li>\n<li> You may use an auxiliary counter or folding shelf near the main counter if possible</li>\n<li> There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</li>\n</ul>\nThat’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.\n<h2 style=\"font-size: 30px;\">ADA-Compliant Counter Example</h2>\nHere’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations.  \n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\">\n In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).\nThe shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.\nFurther, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.\nHere are a few more features of this ADA-compliant design:\n<ul>\n<li> Custom, frameless cabinets with drawers and roll-outs</li>\n<li> High-pressure decorative laminate on medium density fiberboard</li>\n<li> Adjustable shelf standards and supports</li>\n<li> Drawer slides</li>\n<li> Trash bin</li>\n<li> Pull-out shelves for printer, mixer, and charging station</li>\n</ul>\n<h2 style=\"font-size: 30px;\">Getting Started with ADA-Compliant Counters</h2>\nReady to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\">Book a consultation</a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.", "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "html_title" : "Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve", "composition_id" : 0, "is_crawlable_by_bots" : false, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "use_featured_image" : true, "published_at" : 1695921559964, "deleted_by" : null, "featured_image_alt_text" : "ADA Compliant Store Counter Top Blog", "layout_sections" : { }, "enable_layout_stylesheets" : null, "tweet" : null, "tweet_at" : null, "campaign_name" : null, "campaign_utm" : null, "meta_keywords" : null, "meta_description" : "Custom ADA counters for businesses aren’t just nice, they’re required by law. 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That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations—from work and school settings to public buildings and, you guessed it, businesses!\n\nSo, as a retail business owner, what can you do to make your location more accessible? What’s legally required? \nAccording to <a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.\nIn this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).\n<h2 style=\"font-size: 24px;\">Characteristics of Accessible, ADA-Compliant Counters</h2>\nThe rules aren’t complex when it comes to making your counter ADA-compliant. They are:\n \n<ul style=\"line-height: 1.5;\">\n<li>Counters must be no taller than 36”</li>\n<li> Counters must be at least 36” long</li>\n<li> You may use an auxiliary counter or folding shelf near the main counter if possible</li>\n<li> There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</li>\n</ul>\nThat’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.\n<h2 style=\"font-size: 30px;\">ADA-Compliant Counter Example</h2>\nHere’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations.  \n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\">\n In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).\nThe shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.\nFurther, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.\nHere are a few more features of this ADA-compliant design:\n<ul>\n<li> Custom, frameless cabinets with drawers and roll-outs</li>\n<li> High-pressure decorative laminate on medium density fiberboard</li>\n<li> Adjustable shelf standards and supports</li>\n<li> Drawer slides</li>\n<li> Trash bin</li>\n<li> Pull-out shelves for printer, mixer, and charging station</li>\n</ul>\n<h2 style=\"font-size: 30px;\">Getting Started with ADA-Compliant Counters</h2>\nReady to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\">Book a consultation</a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.", "postBodyRss" : "Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations—from work and school settings to public buildings and, you guessed it, businesses!\n\nSo, as a retail business owner, what can you do to make your location more accessible? What’s legally required? \nAccording to <a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.\nIn this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).\n<h2 style=\"font-size: 24px;\">Characteristics of Accessible, ADA-Compliant Counters</h2>\nThe rules aren’t complex when it comes to making your counter ADA-compliant. They are:\n \n<ul style=\"line-height: 1.5;\">\n<li>Counters must be no taller than 36”</li>\n<li> Counters must be at least 36” long</li>\n<li> You may use an auxiliary counter or folding shelf near the main counter if possible</li>\n<li> There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</li>\n</ul>\nThat’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.\n<h2 style=\"font-size: 30px;\">ADA-Compliant Counter Example</h2>\nHere’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations.  \n<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\">\n In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).\nThe shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.\nFurther, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. 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That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations—from work and school settings to public buildings and, you guessed it, businesses!\n\nSo, as a retail business owner, what can you do to make your location more accessible? What’s legally required? \nAccording to <a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.\nIn this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).\n<h2 style=\"font-size: 24px;\">Characteristics of Accessible, ADA-Compliant Counters</h2>\nThe rules aren’t complex when it comes to making your counter ADA-compliant. They are:\n \n<ul style=\"line-height: 1.5;\">\n<li>Counters must be no taller than 36”</li>\n<li> Counters must be at least 36” long</li>\n<li> You may use an auxiliary counter or folding shelf near the main counter if possible</li>\n<li> There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</li>\n</ul>\nThat’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.\n<h2 style=\"font-size: 30px;\">ADA-Compliant Counter Example</h2>\nHere’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. 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5 min read

Retail Environment

Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve

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"Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n", "post_body" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n\n<h2 style=\"font-size: 30px;\">5 Retail Display Trends Standing Out In-store </h2>\nSo, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store. \n<h3>Interactive Displays</h3>\nTran shared that Dick’s has begun implementing interactive displays in his store.\n“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”\nThough an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.\n<h3>Going Big</h3>\nIt’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. “There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”\nProminent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.\n<h3>Storytelling</h3>\nSpeaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:\n“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”\n If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.\n<h3>Third-Party Installation Teams</h3>\nWith more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.\n“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.\nWhen you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.\n<h3>Building a Lasting Bond</h3>\nWith big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.\nTran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.\n“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.” \nAt Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.\n“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\nAs much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).\nReady for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a>", "rss_summary" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n", "rss_body" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n\n<h2 style=\"font-size: 30px;\">5 Retail Display Trends Standing Out In-store </h2>\nSo, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store. \n<h3>Interactive Displays</h3>\nTran shared that Dick’s has begun implementing interactive displays in his store.\n“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”\nThough an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.\n<h3>Going Big</h3>\nIt’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. “There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”\nProminent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.\n<h3>Storytelling</h3>\nSpeaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:\n“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”\n If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.\n<h3>Third-Party Installation Teams</h3>\nWith more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.\n“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.\nWhen you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.\n<h3>Building a Lasting Bond</h3>\nWith big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.\nTran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.\n“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.” \nAt Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.\n“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\nAs much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).\nReady for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a>", "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "html_title" : "Store Floor Success: Retail Floor Design for the Real World", "composition_id" : 0, "is_crawlable_by_bots" : false, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "use_featured_image" : true, "published_at" : 1695921694378, "deleted_by" : null, "featured_image_alt_text" : "retail floor design", "layout_sections" : { }, "enable_layout_stylesheets" : null, "tweet" : null, "tweet_at" : null, "campaign_name" : "Q1 2022", "campaign_utm" : "Q1%202022", "meta_keywords" : null, "meta_description" : "As much as retail store display design impacts customer experience, the number-one success factor we believe will always prevail is passion. 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Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n\n<h2 style=\"font-size: 30px;\">5 Retail Display Trends Standing Out In-store </h2>\nSo, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store. \n<h3>Interactive Displays</h3>\nTran shared that Dick’s has begun implementing interactive displays in his store.\n“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”\nThough an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.\n<h3>Going Big</h3>\nIt’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. “There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”\nProminent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.\n<h3>Storytelling</h3>\nSpeaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:\n“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”\n If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.\n<h3>Third-Party Installation Teams</h3>\nWith more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.\n“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.\nWhen you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.\n<h3>Building a Lasting Bond</h3>\nWith big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.\nTran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.\n“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.” \nAt Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.\n“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\nAs much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).\nReady for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a>", "postBodyRss" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n\n<h2 style=\"font-size: 30px;\">5 Retail Display Trends Standing Out In-store </h2>\nSo, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store. \n<h3>Interactive Displays</h3>\nTran shared that Dick’s has begun implementing interactive displays in his store.\n“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”\nThough an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.\n<h3>Going Big</h3>\nIt’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. “There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”\nProminent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.\n<h3>Storytelling</h3>\nSpeaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:\n“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”\n If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.\n<h3>Third-Party Installation Teams</h3>\nWith more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.\n“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.\nWhen you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.\n<h3>Building a Lasting Bond</h3>\nWith big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.\nTran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.\n“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.” \nAt Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.\n“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\nAs much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).\nReady for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a>", "postEmailContent" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "postListContent" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "postRssContent" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "postSummary" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n", "postSummaryRss" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. 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Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.\n\n<h2 style=\"font-size: 30px;\">5 Retail Display Trends Standing Out In-store </h2>\nSo, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store. \n<h3>Interactive Displays</h3>\nTran shared that Dick’s has begun implementing interactive displays in his store.\n“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”\nThough an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.\n<h3>Going Big</h3>\nIt’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. “There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”\nProminent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.\n<h3>Storytelling</h3>\nSpeaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:\n“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”\n If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.\n<h3>Third-Party Installation Teams</h3>\nWith more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.\n“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.\nWhen you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.\n<h3>Building a Lasting Bond</h3>\nWith big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.\nTran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.\n“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.” \nAt Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.\n“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\nAs much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).\nReady for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a>", "rssSummary" : "Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. 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Store Floor Success: Retail Floor Design for the Real World

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Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve

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