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If you have questions, please contact your Instore Design Display Project Manager, for assistance.
  1. File Format:

    • Preferred formats are typically high-resolution PDF (Portable Document Format) or TIFF (Tagged Image File Format).
    • Ensure that the file is in CMYK color mode for full-color printing. RGB is more suitable for screens.
    • To learn more about file types, download the Instore Design Display Guide to File Formats.
  2. Resolution:

    • Images and graphics should have a minimum resolution of 300 dots per inch (DPI) to ensure sharp and clear prints.
    • Low-resolution images can result in pixelation and a loss of print quality.
  3. Color Mode:

    • Use CMYK color mode for full-color printing. This mode represents the four color channels: Cyan, Magenta, Yellow, and Black.
    • Convert any spot colors to process colors, unless otherwise specified.
  4. Bleed:

    • Include a bleed area, typically 1/8 inch (0.125 inches) or 3 mm, to account for slight variations in the printing and cutting process.
    • Extend any background colors or images that touch the edge of the document into the bleed area.
  5. Trim Marks:

    • Add trim marks to indicate where the final piece will be cut. These marks help ensure accurate cutting and alignment.
  6. Safe Area:

    • Keep important text and graphics within a safe zone, which is an area at least 1/8 inch (0.125 inches) or 3 mm away from the trim edge.
    • This prevents essential content from being accidentally trimmed during the printing process.
  7. Fonts:

    • Embed or outline all fonts to ensure that the text appears correctly, even if the printing facility doesn't have the specific fonts installed.
  8. Layers:

    • Flatten all layers before saving the file to eliminate any potential issues with layer visibility or transparency.
  9. Embedded vs Linked Images:
    • Embedded images are physically part of the document file. They are stored within the file itself.

      • If your document includes linked images, make sure to provide the linked image files along with the main document file.
      • Check that the linked images are in the correct color mode (CMYK) and resolution.

        Linked images are external files that the document references. 

  10. File Naming:

    • Use a clear and descriptive file name that includes the project name, version number, and any other relevant information.
  11. Check for Overprints:

    • Overprinting: is when colors are printed over each other. This creates new colors as the colors are blended.
    • Knockout: is when you cut out overlapping colors from the lower layers so that you only print with the intented colors.
    • Make sure that there are no unintentional overprints that may affect the final print. Check the settings for transparency and blending modes.
  12. Check Image Compression:

    • Avoid excessive image compression, as it can lead to a loss of detail and quality in the printed output.
  13. Proofing:

    • Before finalizing the artwork, obtain and review a proof from the printing service to ensure that colors, layout, and content appear as intended.
To learn more about file types, download the Instore Design Display Guide to File Formats.