Title Boxing Franchise Retail Space
The Challenge
- Individual franchisees were coming to InStore directly for off-the-shelf fixtures
- Combination of our economy cases, black slatwall or grid and stock apparel racks
- Lack of consistency and a disjointed, confusing brand experience from club to club
- Growth in openings of new clubs and a need for an enhanced, consistent brand experience
The Solution
- A consistent retail design plan to be implemented across the franchise network
- Created a cohesive custom design scheme utilizing off-the-shelf fixtures InStore designed areas that had a clean and sleek, but gritty feel
- InStore combined Alta wall modules and nesting tables, along with the Bauhaus line of apparel merchandisers to capture the desired look and feel
- To date, InStore Design Display has supported rollout of 160+ clubs nationwide using this format
