About InStore Design Display

Our first home was 920 Broadway, in the heart of Kansas City’s Historic Garment District. There, we sold store fixtures and supplies to retailers across the Midwest as National Equipment Company (NEC). Opened in 1910, we were a destination for regional retailers.


In 1994, we moved into a beautiful new building in Merriam, Kansas. In the late 90s, we also launched our website, leading the industry with an online presence.  While the suburbs had been a great location, we missed being centrally located in downtown Kansas City. Excited by the revitalization of the Crossroads and Power & Light districts, we moved the business to our current home just east of downtown.  From this location, we can easily serve our customers on both sides of the state line.


In 2012, we did something big.  With the ever-growing importance of online search, the name National Equipment Company was not distinctive enough to make us stand out in the online marketplace. In February, our new name, IDD InStore Design Display was launched.


In March 2013, we exhibited at Globalshop, retail’s biggest trade- show. This was a huge stage to debut our new brand and to introduce our new division, InStore Innovation Group (IIG). While IDD specializes in retail store fixtures, IIG focuses on creating custom point of purchase displays – from design to manufacture.


In April 2013, we were named one of the Top 10 Small Businesses by the Greater KC Chamber of Commerce. Being recognized was a huge honor.  We were also presented the first-ever Legacy of Kansas City award.  It validated our century of success, while giving us the encouragement to keep pushing ahead to grow the business.


With our business evolving, we found that our current warehouse office wasn’t the best place to tell our story.  So, in the summer of 2013, we added a satellite showroom & meeting space in the Crossroads Art District.  We designed the space to create an environment to best represent our brand. The space is a showplace for our newest products and projects.  We have also been delighted to host First Friday events – from partnering with local charities like Band of Angels on signature events to having informal block parties on the rooftop.


In August 2016 we underwent another exciting change as Edge Capital Holdings purchased InStore Design Display (IDD) and Clear Impact Acrylics (CIA).   Randy Edge, owner of Edge Capital Holdings, serves as President and CEO of the newly consolidated companies.  Edge took over from former owner and CEO, Ed Redhair, who retired.


IDD continues to implement changes in order to stay relevant in the ever changing retail display environment.  As we have for over 100 years, IDD looks first to fulfill our customer’s needs by providing them with the resources to make their customers happy.

Where are we located?

Our warehouse and main offices are located 2 miles east of downtown Kansas City, Missouri off of I-70 on Truman Road.  We also have an acrylic manufacturing plant and an additional 30,000 sq.ft. fulfillment warehouse for production and assembly operations. Our newest location is a satellite showroom/client meeting space in the Crossroads Arts District of downtown KC.

How long will it take to get my order?

Our stock items ship within 24 hours or less once your order has been placed.  In the event there is a backorder, we will contact you immediately.  Non stock and direct shipped  items have varying lead times.  Upon receiving your order for such items, we will notify you what the lead time is.  Please let our Customer Service Team know if delivery is needed by a certain date. We will do everything to accommodate time-sensitive display needs.

Do you have a showroom?

Yes, we do! InStore Design Display’s 7000 sq ft showroom is located in downtown Kansas City. Our showroom is open by appointment only to business customers with Tax ID – set an appointment with us at sales@instoredd.com or 816-920-6800.  We encourage those making personal purchases to use our website and choose warehouse pickup to avoid any shipping fees!

Showroom Address:
3401 E Truman Road, Kansas City MO 64127
Make an appointment:
1-800-821-5748 or

Do you have a guarantee?

Yes, we guarantee your product satisfaction for 30 days from the date it was shipped. If you are not 100% satisfied with your purchase within this 30-day time frame, contact us and our Customer Service team will work with you. You must have your original paperwork in order to qualify.

How do you calculate shipping charges?

We only charge you what the delivery company charges us.

Do you have a minimum order?

There are minimums within categories, but as a rule, no. We will ship any order, any size. Local courier services available for Kansas City Metro orders.  Call us for details 800.821.5748!

Why can't you give exact shipping rates on the shopping cart?

Because we ship a large variety of products of different size & weight from different locations. We try to help control and save valuable dollars on shipping costs for our customers by continuously evaluating the box dimensions & weights for most of our products; this helps the system be more accurate when calculating costs. We combine many items in one box to help reduce shipping costs whenever it is possible.

How do you calculate shipping charges?

We only charge you what the delivery company charges us.

What method do you use for shipping products?

For standard online orders, we ship via UPS. However, we use the shipping method that works best for you. Even though our products are primary shipped via UPS regular ground service, you can also request expedited service using UPS and FedEx and many LTL services. Local courier services are available for Kansas City Metro orders.  Call us for details 800.821.5748.