Employee Spotlight

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She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level. ", "post_body" : "InStore Design Display (IDD) is excited to welcome a new member to our growing team—Jackie Berra. She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level. \n<h2>Meet Jackie Berra, Design Operations Director</h2>\nWe sat down for an interview to help you learn more about Jackie and what she brings to IDD's design capabilities. 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I’m now knee deep in the design of displays for retail and love the challenge of taking all the components—the brand, the story, the physical product, and making them work together in an aesthetically pleasing way that not only helps increase sales but has the power to create memorable shopping experiences.\n<h3>Are you a Kansas City native?</h3>\nI grew up in St. Louis, then moved to Lawrence, Kansas, for college and stayed there for work until COVID hit. My wife, Maria, and I reflected a lot on what we wanted in life and since Colorado was the place we always vacationed, we decided to give it a try. COVID taught us that life is short, so you might as well enjoy the ride. We moved to Denver’s Downtown Rhino District in 2022. Since joining IDD, I work from home in Denver and commute to Kansas City once a month.\n<h3>What about Kansas City keeps you coming back?</h3>\nKansas City is such an artsy town. I love the architecture and the museums. I stay in the River Market area when I’m in town and get my fill of Joe’s Kansas City Barbeque when I’m here.\n<h3>What’s been the most unusual project you’ve designed for IDD?</h3>\nThe design and prototype for a rotating diaper display was probably the most unique one so far. Our client wanted to highlight a new honeycomb technology with an illuminated box. It was an interesting challenge.\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/image0.jpeg\" width=\"258\" height=\"344\" loading=\"lazy\" alt=\"image0\" style=\"height: auto; max-width: 100%; width: 258px; float: right; margin-left: 10px; margin-right: 0px;\">In addition to your role as Design Operations Director, tell us about another role you are playing for IDD.</h3>\nI’m part of the team developing our new podcast—<a href=\"https://instoredesigndisplay.com/podcast\" rel=\"noopener\">Blue Light Special. </a> I’m the mix-master putting my design and videographer skills to work to appeal to CPG brand marketers interested in learning about retail and real life. 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Whenever I’d see a design like a logo on a business card, I’d already be thinking about how I could do it better.\n<h3>How did you develop your design expertise?</h3>\nI went to the University of Kansas and graduated with a degree in graphic design. My design capabilities grew in my roles as Senior Graphic Designer with Protection One, a home security company, Director of Creative Services with KU Athletics, Design Studio Director for Dimensional Innovations, and through my design and consulting company before joining the team at InStore Design Display. I’ve also been a lifelong learner, grabbing new skills like coding, videography, and photography along the way. Most recently, I’ve been learning to use AI to create efficiencies in the design process.\n<h3>How have your past roles prepared you to design for retail?</h3>\nI’ve been fortunate to have designed for the consumer with each of my past companies. 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5 min read

Employee Spotlight

Leading Retail Display Designer: Jackie Berra

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They are all good, but I probably visit Kansas City Joe's more than others, and my favorite order is the Rocket pig with fries and onion rings. \nTell us a little about your family. I've been married to my college sweetheart Lindy for 14 years, and we have two daughters, ages 11 and 8. Plus we have three female cats. I'm outnumbered 6 to 1 in my household.\nWhat are some of your hobbies? Sports are what I spend the most time on outside of work. My daughters both play soccer, and I'm an avid sideline supporter for both of them. College basketball is probably my favorite sport to watch along with professional football. I'm a huge fan of Jayhawk basketball and football, Chiefs, and Royals. I also like to build and fix things around the house. My most recent project was finishing off part of my basement. Last year provided ample time to get the honey-do list complete.\nAre there any causes you are passionate about? Anything related to animals. We have rescued several cats over the years. 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3 min read

Company News

Employee Spotlight: Adam Cox

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