Shoppers make snap judgments about products in just 90 seconds—and most of that assessment is based on sight, color, and visual aesthetics alone. 

Retail displays can make or break a sale. Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products. 

The winter holidays are a time for giving, gratitude, and catching up with family and friends. For retailers, it’s also one of the most profitable seasons of the year. 

In fact, 30 percent of retailers’ annual sales occur during the winter holidays. Every year, holiday spending rises, and this..

Photo by Mark Zamora on Unsplash

Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.

It’s important to..

With the ever-changing retail landscape, it's more important than ever that your storefront or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.