Shoppers make snap judgments about products in just 90 seconds—and most of that assessment is based on sight, color, and visual aesthetics alone. 

Retail displays can make or break a sale. Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products. 

Photo by Mark Zamora on Unsplash

Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.

It’s important to..

In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.

From permanent fixtures or temporary point-of-purchase displays, once you find the best way to..

Humans have been telling stories with visual design since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging retail display for your product, it’s the same idea: People are hard-wired to respond to visuals, and therefore the power of..