Customer Experience
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"post_body" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner. Click on the Contact Us link and let us know about your project. </p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p> </p>",
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This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner. Click on the Contact Us link and let us know about your project. </p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p> </p>",
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"postBody" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner. Click on the Contact Us link and let us know about your project. </p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p> </p>",
"postBodyRss" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner. Click on the Contact Us link and let us know about your project. </p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p> </p>",
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This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner. Click on the Contact Us link and let us know about your project. </p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p> </p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p> </p>",
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"post_summary" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n",
"post_body" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span> </span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span> </span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>",
"rss_summary" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n",
"rss_body" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span> </span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span> </span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>",
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"postBody" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span> </span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span> </span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>",
"postBodyRss" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span> </span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span> </span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>",
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What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span> </span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span> </span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>",
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"post_summary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>",
"post_body" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center. Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store. By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order. Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>",
"rss_summary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>",
"rss_body" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center. Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store. By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order. Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>",
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"postBody" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center. Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span> </span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span> </span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store. By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order. Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>",
"postBodyRss" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their online or offline buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more. </p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center. Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. 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While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers. </p>\n<p> </p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. 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Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p> </p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>",
"postEmailContent" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a> is a maker of interactive retail technology that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>",
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Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It is the core of retail, the cornerstone that will make or break the success of any shop. 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That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. 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Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees. </p>\n<p>Consumer behavioral<span> </span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span> </span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. 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