More and more pet parents consider their four-legged friends as full-fledged family members, and that trend for cats and dogs received a sizable boost when stay-at-home orders began in spring of 2020.

With the pet-human bond helping to alleviate quarantine stress, sales and adoptions of pets soared as the pandemic set in and persisted. This fueled even further growth in the pet industry—food and treats, supplies, veterinarian care and product sales, and other services—well beyond projections for 2020, further solidifying it as a recession-proof business. 

Long-time pet market leader Bayer Animal Health (now Elanco) has been growing right alongside the market trends. They know the in-store pet market is very much still alive and barking (and meowing), even while online sales have been increasing. Maintaining a memorable in-store brand presence continues to be necessary. Having products that vary across species, price point, and market, Bayer Animal Health embraced the need to evolve their shopper experience. 

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InStore Design Display and Bayer Animal Health have worked together on countless in-store product displays over many years. These displays have helped create and maintain brand awareness and provide education and information about their different product lines. 

To support the 2020 marketing efforts of the Seresto line of flea and tick collars, the Bayer Animal Health team wanted to evolve the display. Following our proven design process, IDD translated Bayer Animal Health's vision for the look and feel of the Seresto products. The result was an engaging and interactive spinning countertop display to catch shoppers' attention at the register.

This display is easy to assemble, which is vital when deploying a display at scale. The spinning aspect of the design allows for physical interaction while also offering space for coupons. In short, it's highly shoppable, informative, and eye-catching.

IDD is proud to work in the ever-evolving animal health industry with partners who strive to elevate their brand and educate buyers. 

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