Think of the last time you made a purchase in a brick-and-mortar store.
Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your..
It’s no secret that the internet and e-commerce have changed the face of retail forever. What was once a brick-and-mortar-only retail landscape is now a fluid, multi-channel shopping experience for consumers.
When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the..
You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.
However, there’s one component of a successful display..
You’ve heard the debate by now: Is eCommerce outgrowing brick-and-mortar retail? Or is there still room for sales success in physical locations? If you are a brick-and-mortar retailer, don’t fret! 90% of sales still occur inside of a physical retail environment. But, what is the change happening?