In-Store Marketing Insights

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Great! We are so glad to be partnering with you to bring your concept for a display to life.</p>\n<p>We've learned a thing or two about how to make the design, manufacturing, packing, and delivery of displays go smoothly. A project delivered on time, on budget, and on target starts with the information we gather upfront.</p>\n<p><!--more-->We designed our 12-point checklist to prepare you for what we need to get the project moving. From guidelines to requirements, quantity to dates, locations to budget, we intend to be extra clear on all the ins and outs of your display before the design process even starts. It's the most efficient and effective way to get your project to the finish line and into stores where it can help make your products stand out with your target customer.<a href=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_Preparation%20Checklist.pdf\" rel=\"noopener\" target=\"_blank\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/04-Downloads/IDD-Preparation-Checklist.jpg\" width=\"800\" height=\"1010\" loading=\"lazy\" alt=\"IDD-Preparation-Checklist\" style=\"width: 800px; height: auto; max-width: 100%;\"></a></p>\n<p style=\"text-align: center;\"><a href=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_Preparation%20Checklist.pdf\" rel=\"noopener\" target=\"_blank\">Download Checklist Here</a></p>\n<p style=\"text-align: center;\">When you are ready to get started, contact us. 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"legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "post_summary" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br></span></p>", "post_body" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br><!--more--><br></span></p>\n<h2><span style=\"color: #0d0d0d; background-color: white;\">Questions for Quentin: Wood-based Materials for Retail Displays</span></h2>\n<blockquote>\n<h3>What’s the best use of wood-based display materials to help my products stand out in-store?</h3>\n</blockquote>\n<p>Navigating the intricate realm of retail design involves weighing every detail's significance, especially when it comes to material selection for in-store displays. In this comprehensive guide, we'll explore the diverse array of wood-based materials available and delve into factors crucial for informed decision-making.</p>\n<h2><strong>Understanding Material Selection's Importance</strong></h2>\n<p>Material selection transcends mere aesthetics; it's a strategic choice impacting functionality, durability, sustainability, and brand perception. Wood is typically associated with displays that need to stand the test of time and customer traffic. If a permanent or semi-permanent display is what you are looking for to display your products, then wood is a viable and versatile material for that application. Let’s get into the different choices you can make when it comes to wood.</p>\n<strong> </strong>\n<h3><strong>1. Solid Wood: Timeless Beauty and Durability</strong></h3>\n<p>Solid wood remains a timeless favorite for its natural beauty, warmth, and durability. Whether oak's rich grain, maple's sleek finish, or the rustic charm of reclaimed wood, it adds authenticity and craftsmanship to in-store displays, enduring high-traffic environments effortlessly.</p>\n<p>When considering solid wood for your in-store displays, it's essential to understand the various types available and their unique characteristics. Oak, for example, is renowned for its strength and distinctive grain patterns, making it an excellent choice for shelving units and product showcases where durability and visual appeal are paramount. Maple, on the other hand, boasts a smooth, uniform texture and a light, neutral color palette, making it ideal for creating a clean, modern aesthetic in retail environments. Reclaimed wood, with its weathered patina and one-of-a-kind character, adds a sense of history and sustainability to in-store displays, appealing to eco-conscious consumers seeking authenticity and craftsmanship.</p>\n<h3><strong>2. Plywood: Versatility and Sustainability</strong></h3>\n<p>Plywood offers versatility, strength, and sustainability. Its dimensional stability and resistance to warping make it ideal for various applications, offering a blank canvas for creativity while minimizing environmental impact.</p>\n<p>When incorporating plywood into your in-store displays, consider the different grades and thicknesses available to ensure optimal performance and aesthetics. Higher-grade plywood, such as Baltic Birch or China Birch, features fewer voids and knots, resulting in a smoother, more uniform surface that's ideal for applications where appearance is critical, such as custom signage or branded fixtures. Thicker plywood panels provide added strength and stability, making them suitable for heavy-duty shelving units or freestanding displays that require structural integrity.</p>\n<h3>3. Bamboo: Eco-Friendly Elegance</h3>\n<p>Bamboo stands out for its eco-friendly credentials and natural elegance. As one of the fastest-growing plants, it's renewable and responsible. Bamboo's strength and beauty make it a versatile option for shelving, signage, and more, adding an elegant touch to any retail space.</p>\n<p>Incorporating bamboo into your in-store displays offers numerous benefits beyond its sustainability. Bamboo's unique texture and warm, earthy tones create a welcoming atmosphere that resonates with environmentally conscious consumers, enhancing the overall shopping experience. Bamboo's inherent strength and durability ensure longevity, making it a practical choice for high-traffic retail environments where resilience is essential.</p>\n<strong> </strong>\n<h3><strong>4. Medium Density Fiberboard (MDF): Affordable Aesthetics</strong></h3>\n<p>MDF strikes a balance between affordability and aesthetics, providing a smooth surface ideal for printing and engraving. Whether for signage or fixtures, MDF offers a cost-effective solution without sacrificing visual impact.</p>\n<p>When selecting MDF for your in-store displays, it's essential to consider the various grades and finishes available to ensure optimal performance and durability. Higher-density MDF panels offer increased strength and stability, making them suitable for applications where structural integrity is critical, such as large-scale shelving units or display cases. Additionally, opting for a melamine finish provides added protection against scratches, stains, and fading, ensuring your displays maintain their pristine appearance in busy retail environments.</p>\n<h3>5. Melamine Finish: Durability for Demanding Environments</h3>\n<p>Melamine finish ensures durability and resilience, resisting scratches, stains, and fading. Applied to substrates like MDF or plywood, it maintains a display’s pristine appearance in busy retail spaces, ensuring lasting beauty and performance.</p>\n<p>When incorporating a melamine finish into your in-store displays, it's essential to choose the right color and texture to complement your brand aesthetic and overall design concept. Opting for neutral tones and subtle textures can create a cohesive look that enhances product visibility and draws customers' attention to key focal points within the display. Selecting a high-gloss or matte finish can further enhance the visual appeal of your displays, creating a polished, professional appearance that reinforces brand credibility and sophistication.</p>\n<h2><strong>Sustainability Considerations</strong></h2>\n<p>Your source options for wood-based materials range from virgin material from traditionally logged forests to more sustainably logged forests and sources with recycled content. If desired, wood products carrying a label from the Forest Stewardship Council (FSC) can be sourced for display projects to ensure the materials were produced sustainably.</p>\n<h2><strong>Customization and Precision Techniques</strong></h2>\n<p>Direct printing, screen printing, and laser engraving enable customization, adding custom graphics, logos, and messaging directly onto substrates. These techniques create eye-catching visuals that captivate shoppers and reinforce brand identity.</p>\n<p>When incorporating custom printing and engraving techniques into your wood-based displays, it's essential to collaborate with experienced professionals who can bring your vision to life with precision and attention to detail. Whether you're seeking vibrant graphics, intricate logos, or personalized messaging, working with skilled artisans ensures that your displays meet the highest standards of quality and craftsmanship, enhancing the overall shopping experience and driving customer engagement.</p>\n<h2><strong>Crafting Immersive Experiences with Material Selection</strong></h2>\n<p>In the competitive landscape of retail display design, material selection plays a crucial role in shaping the customer experience and driving brand success. Whether you opt for the timeless allure of solid wood, the eco-friendly elegance of bamboo, or the versatility of plywood and MDF, each material offers its own unique advantages and potential for creativity. By prioritizing functionality, durability, sustainability, and brand alignment in your material selection process, you can create in-store displays that resonate with customers, inspire loyalty, and ultimately boost sales.</p>\n<p>When you have questions on material selection for your displays, please contact us.</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Quentin%20Vowells.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Quentin Vowells\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></p>\n<p><span style=\"font-weight: bold; font-style: italic;\">About the Author</span><br><em>Quentin Vowells is InStore Design Display’s Plant Operations Manager. He oversees everything that goes into producing custom displays and getting them in-store—engineering, prototyping, manufacturing, fulfillment, kitting, shipping, and warehouse operations. He brings a discerning eye to the build part of our operation, and quality control is always on his mind. Connect with Quentin on <a href=\"https://www.linkedin.com/in/quentin-vowells-b96690122/\" rel=\"noopener\" target=\"_blank\">LinkedIn</a> where he regularly talks about #displayproduction, #designformanufacturing, #designengineering, and #qualitycontrol.</em></p>\n<p>&nbsp;</p>", "rss_summary" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br></span></p>", "rss_body" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br><!--more--><br></span></p>\n<h2><span style=\"color: #0d0d0d; background-color: white;\">Questions for Quentin: Wood-based Materials for Retail Displays</span></h2>\n<blockquote>\n<h3>What’s the best use of wood-based display materials to help my products stand out in-store?</h3>\n</blockquote>\n<p>Navigating the intricate realm of retail design involves weighing every detail's significance, especially when it comes to material selection for in-store displays. In this comprehensive guide, we'll explore the diverse array of wood-based materials available and delve into factors crucial for informed decision-making.</p>\n<h2><strong>Understanding Material Selection's Importance</strong></h2>\n<p>Material selection transcends mere aesthetics; it's a strategic choice impacting functionality, durability, sustainability, and brand perception. Wood is typically associated with displays that need to stand the test of time and customer traffic. If a permanent or semi-permanent display is what you are looking for to display your products, then wood is a viable and versatile material for that application. Let’s get into the different choices you can make when it comes to wood.</p>\n<strong> </strong>\n<h3><strong>1. Solid Wood: Timeless Beauty and Durability</strong></h3>\n<p>Solid wood remains a timeless favorite for its natural beauty, warmth, and durability. Whether oak's rich grain, maple's sleek finish, or the rustic charm of reclaimed wood, it adds authenticity and craftsmanship to in-store displays, enduring high-traffic environments effortlessly.</p>\n<p>When considering solid wood for your in-store displays, it's essential to understand the various types available and their unique characteristics. Oak, for example, is renowned for its strength and distinctive grain patterns, making it an excellent choice for shelving units and product showcases where durability and visual appeal are paramount. Maple, on the other hand, boasts a smooth, uniform texture and a light, neutral color palette, making it ideal for creating a clean, modern aesthetic in retail environments. Reclaimed wood, with its weathered patina and one-of-a-kind character, adds a sense of history and sustainability to in-store displays, appealing to eco-conscious consumers seeking authenticity and craftsmanship.</p>\n<h3><strong>2. Plywood: Versatility and Sustainability</strong></h3>\n<p>Plywood offers versatility, strength, and sustainability. Its dimensional stability and resistance to warping make it ideal for various applications, offering a blank canvas for creativity while minimizing environmental impact.</p>\n<p>When incorporating plywood into your in-store displays, consider the different grades and thicknesses available to ensure optimal performance and aesthetics. Higher-grade plywood, such as Baltic Birch or China Birch, features fewer voids and knots, resulting in a smoother, more uniform surface that's ideal for applications where appearance is critical, such as custom signage or branded fixtures. Thicker plywood panels provide added strength and stability, making them suitable for heavy-duty shelving units or freestanding displays that require structural integrity.</p>\n<h3>3. Bamboo: Eco-Friendly Elegance</h3>\n<p>Bamboo stands out for its eco-friendly credentials and natural elegance. As one of the fastest-growing plants, it's renewable and responsible. Bamboo's strength and beauty make it a versatile option for shelving, signage, and more, adding an elegant touch to any retail space.</p>\n<p>Incorporating bamboo into your in-store displays offers numerous benefits beyond its sustainability. Bamboo's unique texture and warm, earthy tones create a welcoming atmosphere that resonates with environmentally conscious consumers, enhancing the overall shopping experience. Bamboo's inherent strength and durability ensure longevity, making it a practical choice for high-traffic retail environments where resilience is essential.</p>\n<strong> </strong>\n<h3><strong>4. Medium Density Fiberboard (MDF): Affordable Aesthetics</strong></h3>\n<p>MDF strikes a balance between affordability and aesthetics, providing a smooth surface ideal for printing and engraving. Whether for signage or fixtures, MDF offers a cost-effective solution without sacrificing visual impact.</p>\n<p>When selecting MDF for your in-store displays, it's essential to consider the various grades and finishes available to ensure optimal performance and durability. Higher-density MDF panels offer increased strength and stability, making them suitable for applications where structural integrity is critical, such as large-scale shelving units or display cases. Additionally, opting for a melamine finish provides added protection against scratches, stains, and fading, ensuring your displays maintain their pristine appearance in busy retail environments.</p>\n<h3>5. Melamine Finish: Durability for Demanding Environments</h3>\n<p>Melamine finish ensures durability and resilience, resisting scratches, stains, and fading. Applied to substrates like MDF or plywood, it maintains a display’s pristine appearance in busy retail spaces, ensuring lasting beauty and performance.</p>\n<p>When incorporating a melamine finish into your in-store displays, it's essential to choose the right color and texture to complement your brand aesthetic and overall design concept. Opting for neutral tones and subtle textures can create a cohesive look that enhances product visibility and draws customers' attention to key focal points within the display. Selecting a high-gloss or matte finish can further enhance the visual appeal of your displays, creating a polished, professional appearance that reinforces brand credibility and sophistication.</p>\n<h2><strong>Sustainability Considerations</strong></h2>\n<p>Your source options for wood-based materials range from virgin material from traditionally logged forests to more sustainably logged forests and sources with recycled content. If desired, wood products carrying a label from the Forest Stewardship Council (FSC) can be sourced for display projects to ensure the materials were produced sustainably.</p>\n<h2><strong>Customization and Precision Techniques</strong></h2>\n<p>Direct printing, screen printing, and laser engraving enable customization, adding custom graphics, logos, and messaging directly onto substrates. These techniques create eye-catching visuals that captivate shoppers and reinforce brand identity.</p>\n<p>When incorporating custom printing and engraving techniques into your wood-based displays, it's essential to collaborate with experienced professionals who can bring your vision to life with precision and attention to detail. Whether you're seeking vibrant graphics, intricate logos, or personalized messaging, working with skilled artisans ensures that your displays meet the highest standards of quality and craftsmanship, enhancing the overall shopping experience and driving customer engagement.</p>\n<h2><strong>Crafting Immersive Experiences with Material Selection</strong></h2>\n<p>In the competitive landscape of retail display design, material selection plays a crucial role in shaping the customer experience and driving brand success. Whether you opt for the timeless allure of solid wood, the eco-friendly elegance of bamboo, or the versatility of plywood and MDF, each material offers its own unique advantages and potential for creativity. By prioritizing functionality, durability, sustainability, and brand alignment in your material selection process, you can create in-store displays that resonate with customers, inspire loyalty, and ultimately boost sales.</p>\n<p>When you have questions on material selection for your displays, please contact us.</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Quentin%20Vowells.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Quentin Vowells\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></p>\n<p><span style=\"font-weight: bold; font-style: italic;\">About the Author</span><br><em>Quentin Vowells is InStore Design Display’s Plant Operations Manager. He oversees everything that goes into producing custom displays and getting them in-store—engineering, prototyping, manufacturing, fulfillment, kitting, shipping, and warehouse operations. He brings a discerning eye to the build part of our operation, and quality control is always on his mind. Connect with Quentin on <a href=\"https://www.linkedin.com/in/quentin-vowells-b96690122/\" rel=\"noopener\" target=\"_blank\">LinkedIn</a> where he regularly talks about #displayproduction, #designformanufacturing, #designengineering, and #qualitycontrol.</em></p>\n<p>&nbsp;</p>", "tag_ids" : [ 11217354861, 134753253401, 135666518557 ], "topic_ids" : [ 11217354861, 134753253401, 135666518557 ], "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : null, "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "composition_id" : 0, "is_crawlable_by_bots" : false, "html_title" : "Display Material Selection: Why Wood Helps CPG Products Stand Out", "public_access_rules_enabled" : false, "public_access_rules" : [ ], "use_featured_image" : true, "published_at" : 1712754000630, "head_html" : null, "footer_html" : null, "attached_stylesheets" : [ ], "enable_domain_stylesheets" : null, "include_default_custom_css" : null, "password" : null, "meta_description" : "Using wood-based materials in retail displays can make your CPG products stand out in-store. 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As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br><!--more--><br></span></p>\n<h2><span style=\"color: #0d0d0d; background-color: white;\">Questions for Quentin: Wood-based Materials for Retail Displays</span></h2>\n<blockquote>\n<h3>What’s the best use of wood-based display materials to help my products stand out in-store?</h3>\n</blockquote>\n<p>Navigating the intricate realm of retail design involves weighing every detail's significance, especially when it comes to material selection for in-store displays. In this comprehensive guide, we'll explore the diverse array of wood-based materials available and delve into factors crucial for informed decision-making.</p>\n<h2><strong>Understanding Material Selection's Importance</strong></h2>\n<p>Material selection transcends mere aesthetics; it's a strategic choice impacting functionality, durability, sustainability, and brand perception. Wood is typically associated with displays that need to stand the test of time and customer traffic. If a permanent or semi-permanent display is what you are looking for to display your products, then wood is a viable and versatile material for that application. Let’s get into the different choices you can make when it comes to wood.</p>\n<strong> </strong>\n<h3><strong>1. Solid Wood: Timeless Beauty and Durability</strong></h3>\n<p>Solid wood remains a timeless favorite for its natural beauty, warmth, and durability. Whether oak's rich grain, maple's sleek finish, or the rustic charm of reclaimed wood, it adds authenticity and craftsmanship to in-store displays, enduring high-traffic environments effortlessly.</p>\n<p>When considering solid wood for your in-store displays, it's essential to understand the various types available and their unique characteristics. Oak, for example, is renowned for its strength and distinctive grain patterns, making it an excellent choice for shelving units and product showcases where durability and visual appeal are paramount. Maple, on the other hand, boasts a smooth, uniform texture and a light, neutral color palette, making it ideal for creating a clean, modern aesthetic in retail environments. Reclaimed wood, with its weathered patina and one-of-a-kind character, adds a sense of history and sustainability to in-store displays, appealing to eco-conscious consumers seeking authenticity and craftsmanship.</p>\n<h3><strong>2. Plywood: Versatility and Sustainability</strong></h3>\n<p>Plywood offers versatility, strength, and sustainability. Its dimensional stability and resistance to warping make it ideal for various applications, offering a blank canvas for creativity while minimizing environmental impact.</p>\n<p>When incorporating plywood into your in-store displays, consider the different grades and thicknesses available to ensure optimal performance and aesthetics. Higher-grade plywood, such as Baltic Birch or China Birch, features fewer voids and knots, resulting in a smoother, more uniform surface that's ideal for applications where appearance is critical, such as custom signage or branded fixtures. Thicker plywood panels provide added strength and stability, making them suitable for heavy-duty shelving units or freestanding displays that require structural integrity.</p>\n<h3>3. Bamboo: Eco-Friendly Elegance</h3>\n<p>Bamboo stands out for its eco-friendly credentials and natural elegance. As one of the fastest-growing plants, it's renewable and responsible. Bamboo's strength and beauty make it a versatile option for shelving, signage, and more, adding an elegant touch to any retail space.</p>\n<p>Incorporating bamboo into your in-store displays offers numerous benefits beyond its sustainability. Bamboo's unique texture and warm, earthy tones create a welcoming atmosphere that resonates with environmentally conscious consumers, enhancing the overall shopping experience. Bamboo's inherent strength and durability ensure longevity, making it a practical choice for high-traffic retail environments where resilience is essential.</p>\n<strong> </strong>\n<h3><strong>4. Medium Density Fiberboard (MDF): Affordable Aesthetics</strong></h3>\n<p>MDF strikes a balance between affordability and aesthetics, providing a smooth surface ideal for printing and engraving. Whether for signage or fixtures, MDF offers a cost-effective solution without sacrificing visual impact.</p>\n<p>When selecting MDF for your in-store displays, it's essential to consider the various grades and finishes available to ensure optimal performance and durability. Higher-density MDF panels offer increased strength and stability, making them suitable for applications where structural integrity is critical, such as large-scale shelving units or display cases. Additionally, opting for a melamine finish provides added protection against scratches, stains, and fading, ensuring your displays maintain their pristine appearance in busy retail environments.</p>\n<h3>5. Melamine Finish: Durability for Demanding Environments</h3>\n<p>Melamine finish ensures durability and resilience, resisting scratches, stains, and fading. Applied to substrates like MDF or plywood, it maintains a display’s pristine appearance in busy retail spaces, ensuring lasting beauty and performance.</p>\n<p>When incorporating a melamine finish into your in-store displays, it's essential to choose the right color and texture to complement your brand aesthetic and overall design concept. Opting for neutral tones and subtle textures can create a cohesive look that enhances product visibility and draws customers' attention to key focal points within the display. Selecting a high-gloss or matte finish can further enhance the visual appeal of your displays, creating a polished, professional appearance that reinforces brand credibility and sophistication.</p>\n<h2><strong>Sustainability Considerations</strong></h2>\n<p>Your source options for wood-based materials range from virgin material from traditionally logged forests to more sustainably logged forests and sources with recycled content. If desired, wood products carrying a label from the Forest Stewardship Council (FSC) can be sourced for display projects to ensure the materials were produced sustainably.</p>\n<h2><strong>Customization and Precision Techniques</strong></h2>\n<p>Direct printing, screen printing, and laser engraving enable customization, adding custom graphics, logos, and messaging directly onto substrates. These techniques create eye-catching visuals that captivate shoppers and reinforce brand identity.</p>\n<p>When incorporating custom printing and engraving techniques into your wood-based displays, it's essential to collaborate with experienced professionals who can bring your vision to life with precision and attention to detail. Whether you're seeking vibrant graphics, intricate logos, or personalized messaging, working with skilled artisans ensures that your displays meet the highest standards of quality and craftsmanship, enhancing the overall shopping experience and driving customer engagement.</p>\n<h2><strong>Crafting Immersive Experiences with Material Selection</strong></h2>\n<p>In the competitive landscape of retail display design, material selection plays a crucial role in shaping the customer experience and driving brand success. Whether you opt for the timeless allure of solid wood, the eco-friendly elegance of bamboo, or the versatility of plywood and MDF, each material offers its own unique advantages and potential for creativity. By prioritizing functionality, durability, sustainability, and brand alignment in your material selection process, you can create in-store displays that resonate with customers, inspire loyalty, and ultimately boost sales.</p>\n<p>When you have questions on material selection for your displays, please contact us.</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Quentin%20Vowells.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Quentin Vowells\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></p>\n<p><span style=\"font-weight: bold; font-style: italic;\">About the Author</span><br><em>Quentin Vowells is InStore Design Display’s Plant Operations Manager. He oversees everything that goes into producing custom displays and getting them in-store—engineering, prototyping, manufacturing, fulfillment, kitting, shipping, and warehouse operations. He brings a discerning eye to the build part of our operation, and quality control is always on his mind. Connect with Quentin on <a href=\"https://www.linkedin.com/in/quentin-vowells-b96690122/\" rel=\"noopener\" target=\"_blank\">LinkedIn</a> where he regularly talks about #displayproduction, #designformanufacturing, #designengineering, and #qualitycontrol.</em></p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br><!--more--><br></span></p>\n<h2><span style=\"color: #0d0d0d; background-color: white;\">Questions for Quentin: Wood-based Materials for Retail Displays</span></h2>\n<blockquote>\n<h3>What’s the best use of wood-based display materials to help my products stand out in-store?</h3>\n</blockquote>\n<p>Navigating the intricate realm of retail design involves weighing every detail's significance, especially when it comes to material selection for in-store displays. In this comprehensive guide, we'll explore the diverse array of wood-based materials available and delve into factors crucial for informed decision-making.</p>\n<h2><strong>Understanding Material Selection's Importance</strong></h2>\n<p>Material selection transcends mere aesthetics; it's a strategic choice impacting functionality, durability, sustainability, and brand perception. Wood is typically associated with displays that need to stand the test of time and customer traffic. If a permanent or semi-permanent display is what you are looking for to display your products, then wood is a viable and versatile material for that application. Let’s get into the different choices you can make when it comes to wood.</p>\n<strong> </strong>\n<h3><strong>1. Solid Wood: Timeless Beauty and Durability</strong></h3>\n<p>Solid wood remains a timeless favorite for its natural beauty, warmth, and durability. Whether oak's rich grain, maple's sleek finish, or the rustic charm of reclaimed wood, it adds authenticity and craftsmanship to in-store displays, enduring high-traffic environments effortlessly.</p>\n<p>When considering solid wood for your in-store displays, it's essential to understand the various types available and their unique characteristics. Oak, for example, is renowned for its strength and distinctive grain patterns, making it an excellent choice for shelving units and product showcases where durability and visual appeal are paramount. Maple, on the other hand, boasts a smooth, uniform texture and a light, neutral color palette, making it ideal for creating a clean, modern aesthetic in retail environments. Reclaimed wood, with its weathered patina and one-of-a-kind character, adds a sense of history and sustainability to in-store displays, appealing to eco-conscious consumers seeking authenticity and craftsmanship.</p>\n<h3><strong>2. Plywood: Versatility and Sustainability</strong></h3>\n<p>Plywood offers versatility, strength, and sustainability. Its dimensional stability and resistance to warping make it ideal for various applications, offering a blank canvas for creativity while minimizing environmental impact.</p>\n<p>When incorporating plywood into your in-store displays, consider the different grades and thicknesses available to ensure optimal performance and aesthetics. Higher-grade plywood, such as Baltic Birch or China Birch, features fewer voids and knots, resulting in a smoother, more uniform surface that's ideal for applications where appearance is critical, such as custom signage or branded fixtures. Thicker plywood panels provide added strength and stability, making them suitable for heavy-duty shelving units or freestanding displays that require structural integrity.</p>\n<h3>3. Bamboo: Eco-Friendly Elegance</h3>\n<p>Bamboo stands out for its eco-friendly credentials and natural elegance. As one of the fastest-growing plants, it's renewable and responsible. Bamboo's strength and beauty make it a versatile option for shelving, signage, and more, adding an elegant touch to any retail space.</p>\n<p>Incorporating bamboo into your in-store displays offers numerous benefits beyond its sustainability. Bamboo's unique texture and warm, earthy tones create a welcoming atmosphere that resonates with environmentally conscious consumers, enhancing the overall shopping experience. Bamboo's inherent strength and durability ensure longevity, making it a practical choice for high-traffic retail environments where resilience is essential.</p>\n<strong> </strong>\n<h3><strong>4. Medium Density Fiberboard (MDF): Affordable Aesthetics</strong></h3>\n<p>MDF strikes a balance between affordability and aesthetics, providing a smooth surface ideal for printing and engraving. Whether for signage or fixtures, MDF offers a cost-effective solution without sacrificing visual impact.</p>\n<p>When selecting MDF for your in-store displays, it's essential to consider the various grades and finishes available to ensure optimal performance and durability. Higher-density MDF panels offer increased strength and stability, making them suitable for applications where structural integrity is critical, such as large-scale shelving units or display cases. Additionally, opting for a melamine finish provides added protection against scratches, stains, and fading, ensuring your displays maintain their pristine appearance in busy retail environments.</p>\n<h3>5. Melamine Finish: Durability for Demanding Environments</h3>\n<p>Melamine finish ensures durability and resilience, resisting scratches, stains, and fading. Applied to substrates like MDF or plywood, it maintains a display’s pristine appearance in busy retail spaces, ensuring lasting beauty and performance.</p>\n<p>When incorporating a melamine finish into your in-store displays, it's essential to choose the right color and texture to complement your brand aesthetic and overall design concept. Opting for neutral tones and subtle textures can create a cohesive look that enhances product visibility and draws customers' attention to key focal points within the display. Selecting a high-gloss or matte finish can further enhance the visual appeal of your displays, creating a polished, professional appearance that reinforces brand credibility and sophistication.</p>\n<h2><strong>Sustainability Considerations</strong></h2>\n<p>Your source options for wood-based materials range from virgin material from traditionally logged forests to more sustainably logged forests and sources with recycled content. If desired, wood products carrying a label from the Forest Stewardship Council (FSC) can be sourced for display projects to ensure the materials were produced sustainably.</p>\n<h2><strong>Customization and Precision Techniques</strong></h2>\n<p>Direct printing, screen printing, and laser engraving enable customization, adding custom graphics, logos, and messaging directly onto substrates. These techniques create eye-catching visuals that captivate shoppers and reinforce brand identity.</p>\n<p>When incorporating custom printing and engraving techniques into your wood-based displays, it's essential to collaborate with experienced professionals who can bring your vision to life with precision and attention to detail. Whether you're seeking vibrant graphics, intricate logos, or personalized messaging, working with skilled artisans ensures that your displays meet the highest standards of quality and craftsmanship, enhancing the overall shopping experience and driving customer engagement.</p>\n<h2><strong>Crafting Immersive Experiences with Material Selection</strong></h2>\n<p>In the competitive landscape of retail display design, material selection plays a crucial role in shaping the customer experience and driving brand success. Whether you opt for the timeless allure of solid wood, the eco-friendly elegance of bamboo, or the versatility of plywood and MDF, each material offers its own unique advantages and potential for creativity. By prioritizing functionality, durability, sustainability, and brand alignment in your material selection process, you can create in-store displays that resonate with customers, inspire loyalty, and ultimately boost sales.</p>\n<p>When you have questions on material selection for your displays, please contact us.</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Quentin%20Vowells.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Quentin Vowells\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></p>\n<p><span style=\"font-weight: bold; font-style: italic;\">About the Author</span><br><em>Quentin Vowells is InStore Design Display’s Plant Operations Manager. He oversees everything that goes into producing custom displays and getting them in-store—engineering, prototyping, manufacturing, fulfillment, kitting, shipping, and warehouse operations. He brings a discerning eye to the build part of our operation, and quality control is always on his mind. Connect with Quentin on <a href=\"https://www.linkedin.com/in/quentin-vowells-b96690122/\" rel=\"noopener\" target=\"_blank\">LinkedIn</a> where he regularly talks about #displayproduction, #designformanufacturing, #designengineering, and #qualitycontrol.</em></p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>&nbsp;</p> \n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br></span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WOOD%20DISPLAY%20MATERIALS.png", "postListContent" : "<p>&nbsp;</p> \n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br></span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WOOD%20DISPLAY%20MATERIALS.png", "postRssContent" : "<p>&nbsp;</p> \n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br></span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WOOD%20DISPLAY%20MATERIALS.png", "postSummary" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br></span></p>", "postSummaryRss" : "<p>&nbsp;</p> \n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br></span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "mUeAVxOf", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/12-POINT%20CHECKLIST.png", "previousPostFeaturedImageAltText" : "12-point checklist for retail displays", "previousPostName" : "Getting Clear Upfront: The 12-Point Preparation Checklist", "previousPostSlug" : "insights/getting-clear-upfront-idds-12-point-checklist", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1712754000000, "publishDateLocalTime" : 1712754000000, "publishDateLocalized" : { "date" : 1712754000000, "format" : "medium", "language" : null }, "publishImmediately" : false, "publishTimezoneOffset" : null, "publishedAt" : 1712754000630, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/display-material-selection-why-wood-helps-cpg-products-stand-out", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. With his expertise and insider knowledge, we'll be diving into topics inspired by frequently asked questions from our clients, offering insights and advice to help you navigate the complexities of retail design. Whether you're seeking guidance on material selection, display customization, or shipping efficiencies, Quentin's blogs will serve as a valuable resource to empower your creative endeavors. This first installment focuses on wood as the material of choice for your retail displays.</span></em><span style=\"color: #0d0d0d; background-color: white;\"><br><!--more--><br></span></p>\n<h2><span style=\"color: #0d0d0d; background-color: white;\">Questions for Quentin: Wood-based Materials for Retail Displays</span></h2>\n<blockquote>\n<h3>What’s the best use of wood-based display materials to help my products stand out in-store?</h3>\n</blockquote>\n<p>Navigating the intricate realm of retail design involves weighing every detail's significance, especially when it comes to material selection for in-store displays. In this comprehensive guide, we'll explore the diverse array of wood-based materials available and delve into factors crucial for informed decision-making.</p>\n<h2><strong>Understanding Material Selection's Importance</strong></h2>\n<p>Material selection transcends mere aesthetics; it's a strategic choice impacting functionality, durability, sustainability, and brand perception. Wood is typically associated with displays that need to stand the test of time and customer traffic. If a permanent or semi-permanent display is what you are looking for to display your products, then wood is a viable and versatile material for that application. Let’s get into the different choices you can make when it comes to wood.</p>\n<strong> </strong>\n<h3><strong>1. Solid Wood: Timeless Beauty and Durability</strong></h3>\n<p>Solid wood remains a timeless favorite for its natural beauty, warmth, and durability. Whether oak's rich grain, maple's sleek finish, or the rustic charm of reclaimed wood, it adds authenticity and craftsmanship to in-store displays, enduring high-traffic environments effortlessly.</p>\n<p>When considering solid wood for your in-store displays, it's essential to understand the various types available and their unique characteristics. Oak, for example, is renowned for its strength and distinctive grain patterns, making it an excellent choice for shelving units and product showcases where durability and visual appeal are paramount. Maple, on the other hand, boasts a smooth, uniform texture and a light, neutral color palette, making it ideal for creating a clean, modern aesthetic in retail environments. Reclaimed wood, with its weathered patina and one-of-a-kind character, adds a sense of history and sustainability to in-store displays, appealing to eco-conscious consumers seeking authenticity and craftsmanship.</p>\n<h3><strong>2. Plywood: Versatility and Sustainability</strong></h3>\n<p>Plywood offers versatility, strength, and sustainability. Its dimensional stability and resistance to warping make it ideal for various applications, offering a blank canvas for creativity while minimizing environmental impact.</p>\n<p>When incorporating plywood into your in-store displays, consider the different grades and thicknesses available to ensure optimal performance and aesthetics. Higher-grade plywood, such as Baltic Birch or China Birch, features fewer voids and knots, resulting in a smoother, more uniform surface that's ideal for applications where appearance is critical, such as custom signage or branded fixtures. Thicker plywood panels provide added strength and stability, making them suitable for heavy-duty shelving units or freestanding displays that require structural integrity.</p>\n<h3>3. Bamboo: Eco-Friendly Elegance</h3>\n<p>Bamboo stands out for its eco-friendly credentials and natural elegance. As one of the fastest-growing plants, it's renewable and responsible. Bamboo's strength and beauty make it a versatile option for shelving, signage, and more, adding an elegant touch to any retail space.</p>\n<p>Incorporating bamboo into your in-store displays offers numerous benefits beyond its sustainability. Bamboo's unique texture and warm, earthy tones create a welcoming atmosphere that resonates with environmentally conscious consumers, enhancing the overall shopping experience. Bamboo's inherent strength and durability ensure longevity, making it a practical choice for high-traffic retail environments where resilience is essential.</p>\n<strong> </strong>\n<h3><strong>4. Medium Density Fiberboard (MDF): Affordable Aesthetics</strong></h3>\n<p>MDF strikes a balance between affordability and aesthetics, providing a smooth surface ideal for printing and engraving. Whether for signage or fixtures, MDF offers a cost-effective solution without sacrificing visual impact.</p>\n<p>When selecting MDF for your in-store displays, it's essential to consider the various grades and finishes available to ensure optimal performance and durability. Higher-density MDF panels offer increased strength and stability, making them suitable for applications where structural integrity is critical, such as large-scale shelving units or display cases. Additionally, opting for a melamine finish provides added protection against scratches, stains, and fading, ensuring your displays maintain their pristine appearance in busy retail environments.</p>\n<h3>5. Melamine Finish: Durability for Demanding Environments</h3>\n<p>Melamine finish ensures durability and resilience, resisting scratches, stains, and fading. Applied to substrates like MDF or plywood, it maintains a display’s pristine appearance in busy retail spaces, ensuring lasting beauty and performance.</p>\n<p>When incorporating a melamine finish into your in-store displays, it's essential to choose the right color and texture to complement your brand aesthetic and overall design concept. Opting for neutral tones and subtle textures can create a cohesive look that enhances product visibility and draws customers' attention to key focal points within the display. Selecting a high-gloss or matte finish can further enhance the visual appeal of your displays, creating a polished, professional appearance that reinforces brand credibility and sophistication.</p>\n<h2><strong>Sustainability Considerations</strong></h2>\n<p>Your source options for wood-based materials range from virgin material from traditionally logged forests to more sustainably logged forests and sources with recycled content. If desired, wood products carrying a label from the Forest Stewardship Council (FSC) can be sourced for display projects to ensure the materials were produced sustainably.</p>\n<h2><strong>Customization and Precision Techniques</strong></h2>\n<p>Direct printing, screen printing, and laser engraving enable customization, adding custom graphics, logos, and messaging directly onto substrates. These techniques create eye-catching visuals that captivate shoppers and reinforce brand identity.</p>\n<p>When incorporating custom printing and engraving techniques into your wood-based displays, it's essential to collaborate with experienced professionals who can bring your vision to life with precision and attention to detail. Whether you're seeking vibrant graphics, intricate logos, or personalized messaging, working with skilled artisans ensures that your displays meet the highest standards of quality and craftsmanship, enhancing the overall shopping experience and driving customer engagement.</p>\n<h2><strong>Crafting Immersive Experiences with Material Selection</strong></h2>\n<p>In the competitive landscape of retail display design, material selection plays a crucial role in shaping the customer experience and driving brand success. Whether you opt for the timeless allure of solid wood, the eco-friendly elegance of bamboo, or the versatility of plywood and MDF, each material offers its own unique advantages and potential for creativity. By prioritizing functionality, durability, sustainability, and brand alignment in your material selection process, you can create in-store displays that resonate with customers, inspire loyalty, and ultimately boost sales.</p>\n<p>When you have questions on material selection for your displays, please contact us.</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Quentin%20Vowells.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Quentin Vowells\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></p>\n<p><span style=\"font-weight: bold; font-style: italic;\">About the Author</span><br><em>Quentin Vowells is InStore Design Display’s Plant Operations Manager. He oversees everything that goes into producing custom displays and getting them in-store—engineering, prototyping, manufacturing, fulfillment, kitting, shipping, and warehouse operations. He brings a discerning eye to the build part of our operation, and quality control is always on his mind. Connect with Quentin on <a href=\"https://www.linkedin.com/in/quentin-vowells-b96690122/\" rel=\"noopener\" target=\"_blank\">LinkedIn</a> where he regularly talks about #displayproduction, #designformanufacturing, #designengineering, and #qualitycontrol.</em></p>\n<p>&nbsp;</p>", "rssSummary" : "<p>&nbsp;</p>\n<p><br><em><span style=\"color: #0d0d0d; background-color: white;\">At InStore Design Display, we pride ourselves on providing comprehensive solutions tailored to the unique needs of our clients. As part of our commitment to excellence, we're thrilled to introduce a series of blogs authored by our production guru, Quentin Vowells. 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Christine, the Retail Solutionista and IDD's Senior Account Director and SVP of the Walmart Team, brings her sharp insights and actionable strategies to the table. With a 25-year career spent in the trenches of retail marketing, she knows what it takes to make a brand shine on the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Alongside her is Trevor Lewis, the Wizard of Retail Wonders and IDD's Chief Revenue Officer, whose innovative approach to CPG marketing has transformed brands into retail success stories. Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span>&nbsp;</span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span style=\"font-weight: bold;\">Tune in on April 2, 2024 to watch @bluelightspecialpodcast on </span><a href=\"https://youtu.be/peS92mWgIOU\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">YouTube</a><span style=\"font-weight: bold;\"> or listen on your favorite podcast platform—</span><a href=\"https://open.spotify.com/show/70kspr4xGaQUYxNHUbZm80\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Spotify</a><span style=\"font-weight: bold;\">, </span><a href=\"https://podcasts.apple.com/us/podcast/blue-light-special-podcast/id1737300651\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Apple Podcasts</a><span style=\"font-weight: bold;\">, </span><a href=\"https://music.amazon.com/podcasts/cbf6852b-f454-40f6-a835-84c4ac7e6000\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Amazon Music</a><span style=\"font-weight: bold;\">, </span><a href=\"https://www.iheart.com/podcast/269-blue-light-special-podcast-159589015/\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">iHeartRadio</a><span style=\"font-weight: bold;\">, and more.</span></div>\n<div><span>&nbsp;</span><span style=\"background-color: transparent; font-size: 24rem;\">&nbsp;</span></div>\n<div><span>As we gear up for the launch, we invite you to subscribe and join us on this journey.&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Subscribe for Podcast Updates:</span></div>\n<div><span><span>&nbsp;</span></span>\n<div class=\"hs-embed-wrapper\" data-service=\"js.hsforms\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><script charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\">&nbsp;</script>\n<script>\n hbspt.forms.create({\n region: \"na1\",\n portalId: \"4871505\",\n formId: \"5cfb04ea-2015-4c8f-8938-d7fe3387d95f\"\n });\n</script></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>#BlueLightSpecialPodcast #CPGMarketing #RetailInsights #BrandStrategy #PodcastLaunch</span></div>\n<div><span>&nbsp;</span></div>\n<div>&nbsp;</div>", "rss_summary" : "<div><span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. 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Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. 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That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span></div>\n<!--more-->\n<div><span>&nbsp;</span></div>\n<div><span>Join your hosts, Christine Wright and Trevor Lewis, as they share their wealth of knowledge and experience in the CPG industry. Christine, the Retail Solutionista and IDD's Senior Account Director and SVP of the Walmart Team, brings her sharp insights and actionable strategies to the table. With a 25-year career spent in the trenches of retail marketing, she knows what it takes to make a brand shine on the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Alongside her is Trevor Lewis, the Wizard of Retail Wonders and IDD's Chief Revenue Officer, whose innovative approach to CPG marketing has transformed brands into retail success stories. Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span>&nbsp;</span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span style=\"font-weight: bold;\">Tune in on April 2, 2024 to watch @bluelightspecialpodcast on </span><a href=\"https://youtu.be/peS92mWgIOU\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">YouTube</a><span style=\"font-weight: bold;\"> or listen on your favorite podcast platform—</span><a href=\"https://open.spotify.com/show/70kspr4xGaQUYxNHUbZm80\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Spotify</a><span style=\"font-weight: bold;\">, </span><a href=\"https://podcasts.apple.com/us/podcast/blue-light-special-podcast/id1737300651\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Apple Podcasts</a><span style=\"font-weight: bold;\">, </span><a href=\"https://music.amazon.com/podcasts/cbf6852b-f454-40f6-a835-84c4ac7e6000\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Amazon Music</a><span style=\"font-weight: bold;\">, </span><a href=\"https://www.iheart.com/podcast/269-blue-light-special-podcast-159589015/\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">iHeartRadio</a><span style=\"font-weight: bold;\">, and more.</span></div>\n<div><span>&nbsp;</span><span style=\"background-color: transparent; font-size: 24rem;\">&nbsp;</span></div>\n<div><span>As we gear up for the launch, we invite you to subscribe and join us on this journey.&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Subscribe for Podcast Updates:</span></div>\n<div><span><span>&nbsp;</span></span>\n<div class=\"hs-embed-wrapper\" data-service=\"js.hsforms\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><script charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\">&nbsp;</script>\n<script>\n hbspt.forms.create({\n region: \"na1\",\n portalId: \"4871505\",\n formId: \"5cfb04ea-2015-4c8f-8938-d7fe3387d95f\"\n });\n</script></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>#BlueLightSpecialPodcast #CPGMarketing #RetailInsights #BrandStrategy #PodcastLaunch</span></div>\n<div><span>&nbsp;</span></div>\n<div>&nbsp;</div>", "postBodyRss" : "<div><span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span></div>\n<!--more-->\n<div><span>&nbsp;</span></div>\n<div><span>Join your hosts, Christine Wright and Trevor Lewis, as they share their wealth of knowledge and experience in the CPG industry. Christine, the Retail Solutionista and IDD's Senior Account Director and SVP of the Walmart Team, brings her sharp insights and actionable strategies to the table. With a 25-year career spent in the trenches of retail marketing, she knows what it takes to make a brand shine on the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Alongside her is Trevor Lewis, the Wizard of Retail Wonders and IDD's Chief Revenue Officer, whose innovative approach to CPG marketing has transformed brands into retail success stories. Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span>&nbsp;</span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span style=\"font-weight: bold;\">Tune in on April 2, 2024 to watch @bluelightspecialpodcast on </span><a href=\"https://youtu.be/peS92mWgIOU\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">YouTube</a><span style=\"font-weight: bold;\"> or listen on your favorite podcast platform—</span><a href=\"https://open.spotify.com/show/70kspr4xGaQUYxNHUbZm80\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Spotify</a><span style=\"font-weight: bold;\">, </span><a href=\"https://podcasts.apple.com/us/podcast/blue-light-special-podcast/id1737300651\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Apple Podcasts</a><span style=\"font-weight: bold;\">, </span><a href=\"https://music.amazon.com/podcasts/cbf6852b-f454-40f6-a835-84c4ac7e6000\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Amazon Music</a><span style=\"font-weight: bold;\">, </span><a href=\"https://www.iheart.com/podcast/269-blue-light-special-podcast-159589015/\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">iHeartRadio</a><span style=\"font-weight: bold;\">, and more.</span></div>\n<div><span>&nbsp;</span><span style=\"background-color: transparent; font-size: 24rem;\">&nbsp;</span></div>\n<div><span>As we gear up for the launch, we invite you to subscribe and join us on this journey.&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Subscribe for Podcast Updates:</span></div>\n<div><span><span>&nbsp;</span></span>\n<div class=\"hs-embed-wrapper\" data-service=\"js.hsforms\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><script charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\">&nbsp;</script>\n<script>\n hbspt.forms.create({\n region: \"na1\",\n portalId: \"4871505\",\n formId: \"5cfb04ea-2015-4c8f-8938-d7fe3387d95f\"\n });\n</script></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>#BlueLightSpecialPodcast #CPGMarketing #RetailInsights #BrandStrategy #PodcastLaunch</span></div>\n<div><span>&nbsp;</span></div>\n<div>&nbsp;</div>", "postEmailContent" : "<div>\n <span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span>\n</div>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/PODCAST%20LAUNCH.png", "postListContent" : "<div>\n <span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span>\n</div>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/PODCAST%20LAUNCH.png", "postRssContent" : "<div>\n <span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span>\n</div>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/PODCAST%20LAUNCH.png", "postSummary" : "<div><span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span></div>\n", "postSummaryRss" : "<div>\n <span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. 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Trevor's expertise in strategic store placement and consumer behavior makes him an invaluable resource for anyone looking to make an impact in the retail space.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>The Blue Light Special Podcast is your ultimate guide through the dynamic world of CPG. Expect a rollercoaster ride of episodes packed with brick-and-mortar retail insights, consumer behaviors, strategic store placement techniques, and the must-have tools for success. This podcast goes beyond trends—it's your VIP pass to the strategies and operations that truly work, straight from the mouths of in-store industry experts.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Whether you're a seasoned marketer or just starting out, the Blue Light Special Podcast is where CPG magic happens. Elevate your brand and supercharge your career with insights from Christine and Trevor. Let them help you make your brand the talk of the shelf.</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Stay tuned for our first episode on April 2, 2024, and get ready to transform your approach to CPG marketing. The countdown begins now—don't miss out on the opportunity to be part of the Blue Light Special community. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span>For a sneak peak, watch the trailer.</span></div>\n<div><span>&nbsp;</span></div>\n<div>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\" data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" xml=\"lang\" data-mce-src=\"https://www.youtube.com/embed/peS92mWgIOU?si=l-tKirDoCo_6JzOn\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"></iframe></div></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Remember, the Blue Light Special podcast is more than just a podcast—it's a movement for the next generation of brand marketers. Join us and let's navigate the exciting world of CPG together. </span></div>\n<div><span>&nbsp;</span></div>\n<div><span style=\"font-weight: bold;\">Tune in on April 2, 2024 to watch @bluelightspecialpodcast on </span><a href=\"https://youtu.be/peS92mWgIOU\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">YouTube</a><span style=\"font-weight: bold;\"> or listen on your favorite podcast platform—</span><a href=\"https://open.spotify.com/show/70kspr4xGaQUYxNHUbZm80\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Spotify</a><span style=\"font-weight: bold;\">, </span><a href=\"https://podcasts.apple.com/us/podcast/blue-light-special-podcast/id1737300651\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Apple Podcasts</a><span style=\"font-weight: bold;\">, </span><a href=\"https://music.amazon.com/podcasts/cbf6852b-f454-40f6-a835-84c4ac7e6000\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">Amazon Music</a><span style=\"font-weight: bold;\">, </span><a href=\"https://www.iheart.com/podcast/269-blue-light-special-podcast-159589015/\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: bold;\">iHeartRadio</a><span style=\"font-weight: bold;\">, and more.</span></div>\n<div><span>&nbsp;</span><span style=\"background-color: transparent; font-size: 24rem;\">&nbsp;</span></div>\n<div><span>As we gear up for the launch, we invite you to subscribe and join us on this journey.&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>Subscribe for Podcast Updates:</span></div>\n<div><span><span>&nbsp;</span></span>\n<div class=\"hs-embed-wrapper\" data-service=\"js.hsforms\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto;\"><div class=\"hs-embed-content-wrapper\"><script charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\">&nbsp;</script>\n<script>\n hbspt.forms.create({\n region: \"na1\",\n portalId: \"4871505\",\n formId: \"5cfb04ea-2015-4c8f-8938-d7fe3387d95f\"\n });\n</script></div></div>\n</div>\n<div><span>&nbsp;</span></div>\n<div><span>&nbsp;</span></div>\n<div><span>#BlueLightSpecialPodcast #CPGMarketing #RetailInsights #BrandStrategy #PodcastLaunch</span></div>\n<div><span>&nbsp;</span></div>\n<div>&nbsp;</div>", "rssSummary" : "<div><span>The retail landscape is ever-changing, and for CPG brand marketers, staying ahead of the curve is not just a goal—it's a necessity. That's why we're thrilled to announce the launch of the Blue Light Special Podcast, which goes live on April 2, 2024. This isn't just another marketing podcast; it's a lifeline for CPG marketers looking to lighten up their hustle both in retail and in real life.</span></div>\n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/PODCAST%20LAUNCH.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1711371604151, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/fe9d3f30-58df-4410-a4d1-24b04dbabbc7.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/new-in-retail-real-life-launch-of-the-blue-light-special-podcast", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 11892358208, 11892696652 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565098886048, "deletedAt" : 0, "description" : "", "id" : 11892358208, "label" : "Retail Trends", "language" : null, "name" : "Retail Trends", "portalId" : 4871505, "slug" : "retail-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1565098886048 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565100610469, "deletedAt" : 0, "description" : "", "id" : 11892696652, "label" : "Company News", "language" : null, "name" : "Company News", "portalId" : 4871505, "slug" : "company-news", "translatedFromId" : null, "translations" : { }, "updated" : 1565100610469 } ], "tagNames" : [ "Retail Trends", "Company News" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "New to Retail & Real Life: Launch of the Blue Light Special Podcast", "tmsId" : null, "topicIds" : [ 11892358208, 11892696652 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565098886048, "deletedAt" : 0, "description" : "", "id" : 11892358208, "label" : "Retail Trends", "language" : null, "name" : "Retail Trends", "portalId" : 4871505, "slug" : "retail-trends", "translatedFromId" : null, "translations" : { }, "updated" : 1565098886048 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565100610469, "deletedAt" : 0, "description" : "", "id" : 11892696652, "label" : "Company News", "language" : null, "name" : "Company News", "portalId" : 4871505, "slug" : "company-news", "translatedFromId" : null, "translations" : { }, "updated" : 1565100610469 } ], "topicNames" : [ "Retail Trends", "Company News" ], "topics" : [ 11892358208, 11892696652 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1711371603504, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/new-in-retail-real-life-launch-of-the-blue-light-special-podcast", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. 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Shana Ryan's offers 8 tips to unlock their potential.\",\n \"image\": \"https://4871505.fs1.hubspotusercontent-na1.net/hub/4871505/hubfs/End%20cap%20displays.png?length=1440&name=End%20cap%20displays.png\", \n \"author\": {\n \"@type\": \"Person\",\n \"name\": \"Shana Ryan\",\n \"url\": \"https://www.instoredesigndisplay.com/insights/author/shana-ryan\"\n }, \n \"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"InStore Design Display\",\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"\"\n }\n },\n \"datePublished\": \"2024-03-05\"\n}\n</script>", "link_rel_canonical_url" : null, "meta_description" : "Mastering the nuances of end cap displays can be a game-changer for CPG companies. Shana Ryan's offers 8 tips to unlock their potential.", "post_body" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<!--more-->\n<h2>1. Understand the Power of Placement</h2>\n<p>End caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior.&nbsp;</p>\n<h2><strong><span data-contrast=\"auto\">2. Tailor Designs to Suit the Store and Audience</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">Every retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-contrast=\"auto\"></span></p>\n<h2><strong><span data-contrast=\"auto\">3. Keep it Simple Yet Impactful</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">End cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Use your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><strong><span data-contrast=\"auto\">5. Leverage Seasonal and Promotional Themes</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Align your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2>6. Ensure Accessibility and Convenience<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Convenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></h2>\n<h2><span data-ccp-props=\"{}\">7. </span>Monitor and Adapt Based on Performance</h2>\n<p>The retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners.<span data-ccp-props=\"{}\" style=\"font-size: 18rem; background-color: transparent;\">&nbsp;</span><span data-ccp-props=\"{}\"></span></p>\n<h2><strong><span data-contrast=\"auto\">8. Foster Collaborative Partnerships with Retailers</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Build strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. </span></p>\n<p><span data-contrast=\"auto\">At InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{}\">{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</span></p>\n<p>&nbsp;</p>\n<p><a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></span></a></p>\n<p>&nbsp;</p>", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 50500642, "published_at" : 1711410680229, "rss_body" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<!--more-->\n<h2>1. Understand the Power of Placement</h2>\n<p>End caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior.&nbsp;</p>\n<h2><strong><span data-contrast=\"auto\">2. Tailor Designs to Suit the Store and Audience</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">Every retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-contrast=\"auto\"></span></p>\n<h2><strong><span data-contrast=\"auto\">3. Keep it Simple Yet Impactful</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">End cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Use your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><strong><span data-contrast=\"auto\">5. Leverage Seasonal and Promotional Themes</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Align your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2>6. Ensure Accessibility and Convenience<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Convenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></h2>\n<h2><span data-ccp-props=\"{}\">7. </span>Monitor and Adapt Based on Performance</h2>\n<p>The retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners.<span data-ccp-props=\"{}\" style=\"font-size: 18rem; background-color: transparent;\">&nbsp;</span><span data-ccp-props=\"{}\"></span></p>\n<h2><strong><span data-contrast=\"auto\">8. Foster Collaborative Partnerships with Retailers</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Build strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. </span></p>\n<p><span data-contrast=\"auto\">At InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{}\">{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</span></p>\n<p>&nbsp;</p>\n<p><a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></span></a></p>\n<p>&nbsp;</p>", "rss_summary" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_post_schedule_task_uid" : null }, "metaDescription" : "Mastering the nuances of end cap displays can be a game-changer for CPG companies. Shana Ryan's offers 8 tips to unlock their potential.", "metaKeywords" : null, "name" : "Boost Sales and Visibility: 8 Strategies for End Cap Retail Displays", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "nextPostFeaturedImageAltText" : "POP DISPLAYS AND POS MATERIALS FOR RETAIL", "nextPostName" : "Unlocking Retail Success: Mastering POP Displays and POS Materials", "nextPostSlug" : "insights/unlocking-retail-success-mastering-pop-displays-and-pos-materials", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Boost Sales and Visibility: 8 Strategies for End Cap Retail Displays", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<!--more-->\n<h2>1. Understand the Power of Placement</h2>\n<p>End caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior.&nbsp;</p>\n<h2><strong><span data-contrast=\"auto\">2. Tailor Designs to Suit the Store and Audience</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">Every retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-contrast=\"auto\"></span></p>\n<h2><strong><span data-contrast=\"auto\">3. Keep it Simple Yet Impactful</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">End cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Use your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><strong><span data-contrast=\"auto\">5. Leverage Seasonal and Promotional Themes</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Align your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2>6. Ensure Accessibility and Convenience<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Convenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></h2>\n<h2><span data-ccp-props=\"{}\">7. </span>Monitor and Adapt Based on Performance</h2>\n<p>The retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners.<span data-ccp-props=\"{}\" style=\"font-size: 18rem; background-color: transparent;\">&nbsp;</span><span data-ccp-props=\"{}\"></span></p>\n<h2><strong><span data-contrast=\"auto\">8. Foster Collaborative Partnerships with Retailers</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Build strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. </span></p>\n<p><span data-contrast=\"auto\">At InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{}\">{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</span></p>\n<p>&nbsp;</p>\n<p><a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></span></a></p>\n<p>&nbsp;</p>", "postBodyRss" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<!--more-->\n<h2>1. Understand the Power of Placement</h2>\n<p>End caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior.&nbsp;</p>\n<h2><strong><span data-contrast=\"auto\">2. Tailor Designs to Suit the Store and Audience</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">Every retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-contrast=\"auto\"></span></p>\n<h2><strong><span data-contrast=\"auto\">3. Keep it Simple Yet Impactful</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">End cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Use your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><strong><span data-contrast=\"auto\">5. Leverage Seasonal and Promotional Themes</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Align your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2>6. Ensure Accessibility and Convenience<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Convenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></h2>\n<h2><span data-ccp-props=\"{}\">7. </span>Monitor and Adapt Based on Performance</h2>\n<p>The retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners.<span data-ccp-props=\"{}\" style=\"font-size: 18rem; background-color: transparent;\">&nbsp;</span><span data-ccp-props=\"{}\"></span></p>\n<h2><strong><span data-contrast=\"auto\">8. Foster Collaborative Partnerships with Retailers</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Build strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. </span></p>\n<p><span data-contrast=\"auto\">At InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{}\">{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</span></p>\n<p>&nbsp;</p>\n<p><a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></span></a></p>\n<p>&nbsp;</p>", "postEmailContent" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20displays.png", "postListContent" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20displays.png", "postRssContent" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20displays.png", "postSummary" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n", "postSummaryRss" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "RugHRZom", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/PODCAST%20LAUNCH.png", "previousPostFeaturedImageAltText" : "COMING SOON PODCAST LAUNCH", "previousPostName" : "New to Retail & Real Life: Launch of the Blue Light Special Podcast", "previousPostSlug" : "insights/new-in-retail-real-life-launch-of-the-blue-light-special-podcast", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1709730000000, "publishDateLocalTime" : 1709730000000, "publishDateLocalized" : { "date" : 1709730000000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711410680229, "publishedByEmail" : null, "publishedById" : 50500642, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/boost-sales-and-visibility-strategies-for-end-cap-retail-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<!--more-->\n<h2>1. Understand the Power of Placement</h2>\n<p>End caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior.&nbsp;</p>\n<h2><strong><span data-contrast=\"auto\">2. Tailor Designs to Suit the Store and Audience</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">Every retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-contrast=\"auto\"></span></p>\n<h2><strong><span data-contrast=\"auto\">3. Keep it Simple Yet Impactful</span></strong></h2>\n<span data-ccp-props=\"{}\"></span>\n<p><span data-contrast=\"auto\">End cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Use your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><strong><span data-contrast=\"auto\">5. Leverage Seasonal and Promotional Themes</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Align your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2>6. Ensure Accessibility and Convenience<span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Convenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<h2><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></h2>\n<h2><span data-ccp-props=\"{}\">7. </span>Monitor and Adapt Based on Performance</h2>\n<p>The retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners.<span data-ccp-props=\"{}\" style=\"font-size: 18rem; background-color: transparent;\">&nbsp;</span><span data-ccp-props=\"{}\"></span></p>\n<h2><strong><span data-contrast=\"auto\">8. Foster Collaborative Partnerships with Retailers</span></strong><span data-ccp-props=\"{}\"></span></h2>\n<p><span data-contrast=\"auto\">Build strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence.</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. </span></p>\n<p><span data-contrast=\"auto\">At InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!</span><span data-ccp-props=\"{}\">&nbsp;</span><span data-ccp-props=\"{}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{}\">{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</span></p>\n<p>&nbsp;</p>\n<p><a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><span data-ccp-props=\"{}\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></span></a></p>\n<p>&nbsp;</p>", "rssSummary" : "<p><span data-contrast=\"auto\">In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. 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Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 11892358208, 76877835426, 135463177117 ], "topic_ids" : [ 11892358208, 76877835426, 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "featured_image_alt_text" : "POP DISPLAYS AND POS MATERIALS FOR RETAIL", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Discover how to leverage POP displays and POS materials for retail success, blending strategy and psychology for impactful brand visibility.", "post_body" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases.&nbsp;</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3>&nbsp;</h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively.&nbsp;</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Finesses the sale process and reinforces brand presence effectively.&nbsp;</td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Reinforces brand identity at the point of sale.&nbsp;</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> &nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅&nbsp; Strategically draws attention to products and promotions.&nbsp;</p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅ &nbsp;Are compact and strategically placed near checkout.&nbsp;</div>\n<div>&nbsp;</div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</span></p>\n{% module_block module \"widget_122bed89-2bc2-4261-9486-d629ec5bb785\" %}{% module_attribute \"child_css\" is_json=\"true\" %}{% raw %}{}\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 10651595, "published_at" : 1711236804224, "rss_body" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases.&nbsp;</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3>&nbsp;</h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively.&nbsp;</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Finesses the sale process and reinforces brand presence effectively.&nbsp;</td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Reinforces brand identity at the point of sale.&nbsp;</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> &nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅&nbsp; Strategically draws attention to products and promotions.&nbsp;</p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅ &nbsp;Are compact and strategically placed near checkout.&nbsp;</div>\n<div>&nbsp;</div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "rss_summary" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. 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Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases.&nbsp;</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3>&nbsp;</h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively.&nbsp;</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Finesses the sale process and reinforces brand presence effectively.&nbsp;</td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Reinforces brand identity at the point of sale.&nbsp;</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> &nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅&nbsp; Strategically draws attention to products and promotions.&nbsp;</p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅ &nbsp;Are compact and strategically placed near checkout.&nbsp;</div>\n<div>&nbsp;</div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "postBodyRss" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases.&nbsp;</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3>&nbsp;</h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively.&nbsp;</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Finesses the sale process and reinforces brand presence effectively.&nbsp;</td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Reinforces brand identity at the point of sale.&nbsp;</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> &nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅&nbsp; Strategically draws attention to products and promotions.&nbsp;</p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅ &nbsp;Are compact and strategically placed near checkout.&nbsp;</div>\n<div>&nbsp;</div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "postEmailContent" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "postListContent" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "postRssContent" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/POP%20VS%20POS%20WHATS%20BEST%20%281%29.png", "postSummary" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n", "postSummaryRss" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "kcmeRkHU", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20displays.png", "previousPostFeaturedImageAltText" : "End cap display ideas", "previousPostName" : "Boost Sales and Visibility: 8 Strategies for End Cap Retail Displays", "previousPostSlug" : "insights/boost-sales-and-visibility-strategies-for-end-cap-retail-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1709125200000, "publishDateLocalTime" : 1709125200000, "publishDateLocalized" : { "date" : 1709125200000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711236804224, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/unlocking-retail-success-mastering-pop-displays-and-pos-materials", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. Both stand as cornerstones for driving brand visibility and differentiation from the competition. But they have very different roles and use cases even though they sound alike. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<p><span data-contrast=\"auto\">So, let’s set your foundational knowledge, then dive in to the nuances to make it easier for you to make informed decisions that go beyond the aesthetics of displays and delve into the nuanced art of influencing customer behavior. I’ve learned a lot about how to leverage POP displays and POS materials over the years of working with big retailers like Walmart and Target, and I want to pass some of those secrets on to you. </span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">Get into the subtle dynamics of POP displays and POS materials to understand how these elements can contribute to your brand’s retail success.</span></p>\n</blockquote>\n<h2><strong><span data-contrast=\"auto\">Decoding the Dance: POP Displays and POS Materials</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">As part of your foundational understanding, it’s important to know that POP displays, strategically placed to captivate customer attention, function as promotional elements designed to encourage spontaneous purchases.&nbsp;</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">While, on the flip side, POS materials, including aisle violators and shelf talkers near the point of sale, contribute to the overall customer experience by providing information and enhancing brand image.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">Now, on to the nuances between the two. Up first, POP displays, then onto POS materials.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3 style=\"text-align: left;\"><strong><span data-contrast=\"auto\">Optimal Utilization of POP Displays</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Thinx%20End%20Cap%20Display.png\" width=\"1600\" height=\"900\" loading=\"lazy\" alt=\"Thinx End Cap Display\" style=\"height: auto; max-width: 100%; width: 1600px; margin-left: auto; margin-right: auto; display: block;\"></span></strong><strong><span data-contrast=\"auto\">POP Display Example: Modular End Caps</span></strong></p>\n<ol>\n<li style=\"line-height: 1.5;\"><strong> Product Launches and Special Offers:</strong> Well-crafted POP displays serve as beacons for brand visibility, making them ideal for launching new products or promoting exclusive offers. Imagine a captivating display introducing a new product, creating a visual narrative that invites customers to explore and engage.</li>\n<li><strong> Seasonal and Limited-Time Item Promotions: </strong>Strategic placement of POP displays creates a sense of urgency, effectively promoting seasonal or limited-time items. The visual appeal and prominence of these displays draw customers in, fostering an environment where they feel compelled to make timely purchases.</li>\n</ol>\n<ol style=\"line-height: 1.5;\" start=\"3\">\n<li><strong> Elevating Brand Visibility for Emerging Brands: </strong>Brands new to retail seeking heightened visibility can significantly benefit from strategically positioned POP displays. These displays act as equalizers on the retail stage, providing emerging brands with an opportunity to shine amidst larger competitors.</li>\n</ol>\n<ol start=\"4\">\n<li style=\"line-height: 1.5;\"><strong> Seizing the Moment of Impulse Buys: </strong>POP displays, strategically showcasing products, serve as catalysts for triggering spontaneous purchases. The allure of well-presented items and the psychology of impulse buying come together harmoniously, creating moments of serendipitous retail success.</li>\n</ol>\n<h3>&nbsp;</h3>\n<h3><strong><span data-contrast=\"auto\">Strategically Deploying POS Materials for Retail Excellence</span></strong></h3>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Display%20Aisle%20Violators.png\" width=\"800\" height=\"450\" loading=\"lazy\" alt=\"Display Aisle Violators\" style=\"height: auto; max-width: 100%; width: 800px;\"></span></strong></p>\n<p style=\"text-align: center;\"><strong><span data-contrast=\"auto\">POS Materials Examples: In-store Advertising Hang Tags and Aisle Violators</span></strong></p>\n<ol style=\"line-height: 1.5;\">\n<li>\n<p><span style=\"font-weight: bold;\">Information Delivery at the Point of Sale: </span>POS materials shine as educational tools, delivering detailed information at the point of sale. Imagine a customer standing at the checkout counter, glancing at a well-designed dangler that informs them about product features, benefits, or promotions, influencing their purchasing decision positively.&nbsp;</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\"> Crafting a Positive Brand Image: </span>High-quality POS materials contribute to a positive brand perception. The strategic placement of aesthetically pleasing shelf talkers and aisle violators near the point of sale reinforces the brand's identity, creating a lasting impression on customers as they complete their transactions.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Campaign and Promotion Support: </span>During targeted campaigns or promotions, POS materials come to life, effectively communicating details such as discounts, loyalty programs, or contests. They become the messengers of special offers, inviting customers to take part in the excitement and enhancing their overall shopping experience.</p>\n</li>\n<li>\n<p><span style=\"font-weight: bold;\">Enhancing the In-Store Experience Coherently: </span>POS materials contribute to a cohesive in-store experience, aligning with overall branding and messaging. Their presence enhances the ambiance, creating a visually unified space that reinforces brand identity and resonates with customers on a subconscious level.</p>\n</li>\n</ol>\n<h2><strong><span data-contrast=\"auto\">Balancing Act for Retail Triumph</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></h2>\n<p><span data-contrast=\"auto\">Understanding the unique strengths of both POP displays and POS materials is crucial to make the right decisions for your brand. There’s an optimal balance to be struck. Integrating these elements creates a dynamic and engaging shopping environment that resonates powerfully with customers.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> Consider the following strengths of each application when deciding how you want your brand to appear in-store.</span></p>\n<table style=\"width: 793px; border-collapse: collapse; table-layout: fixed; border: 1px solid #99acc2; height: 223.889px; border-width: 1px;\">\n<tbody>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POP Display Strengths</span></strong></td>\n<td style=\"width: 396px; padding: 11px; background-color: #f7943e; text-align: center; height: 31.1892px; border-color: #67c8c7;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span><strong><span data-contrast=\"auto\">POS Materials Strengths</span></strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #000000; border-color: #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Ideal for impactful product launches and unplanned purchases.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Finesses the sale process and reinforces brand presence effectively.&nbsp;</td>\n</tr>\n<tr style=\"height: 31.1892px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\"><span data-contrast=\"auto\">&nbsp;✅ Effective in promoting seasonal or limited-time items.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 31.1892px; padding: 11px; border: 1px solid #67c8c7;\">✅&nbsp; Reinforces brand identity at the point of sale.&nbsp;</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Strategically beneficial for smaller brands seeking heightened visibility.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"> &nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<p style=\"font-size: 14px;\">✅&nbsp; Strategically draws attention to products and promotions.&nbsp;</p>\n</td>\n</tr>\n<tr style=\"height: 53.8368px;\">\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div><span data-contrast=\"auto\">&nbsp;✅ Capitalizes on spontaneous purchases driven by impulse buying behavior.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></div>\n</td>\n<td style=\"width: 396px; padding-top: 4px; padding-right: 4px; padding-bottom: 4px; height: 53.8368px; padding: 11px; border: 1px solid #67c8c7;\">\n<div>✅ &nbsp;Are compact and strategically placed near checkout.&nbsp;</div>\n<div>&nbsp;</div>\n</td>\n</tr>\n</tbody>\n</table>\n<p><span data-contrast=\"auto\">Choosing between POP displays and POS materials requires nuanced considerations aligned with brand objectives and customer dynamics. At InStore Design Display, we remain steadfast in our commitment to providing </span><span data-contrast=\"auto\">customized </span><span data-contrast=\"auto\">solutions that elevate your retail strategy, ensuring a seamless blend of visibility, brand loyalty, and the triumphant crescendo of retail success.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">As the retail landscape continues to evolve, brands that master the art of POP displays and POS materials will not only capture attention but also create lasting impressions that resonate with customers long after they leave the store. </span></p>\n<blockquote>\n<p><span data-contrast=\"auto\">It's a dance of strategy, psychology, and visual appeal, and with InStore Design Display as your expert guide and trusted partner, your brand can navigate this intricate terrain with confidence and flair.</span></p>\n</blockquote>\n<p><span data-contrast=\"auto\">Need some creative ideas to get you started? Reach out via our contact form, and we’ll get cracking on concepts that will blow your mind and help your product stand out in-store.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"></span></p>\n\n<p><span style=\"font-weight: bold;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Chrstine%20Wright-1.png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Chrstine Wright-1\" style=\"height: auto; max-width: 100%; width: 150px; float: left; margin-left: 0px; margin-right: 10px;\"></span></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Chrisine Wright (aka <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Retail Solutionista) </span>is InStore Design Display's Senior Account Director. She co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow her on </span><a href=\"https://www.linkedin.com/in/cwrightsolutionista/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where she regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #retail, #displaymarketing, #shoppermarketing, and <span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">#singlemomlife</span>.</span></p>", "rssSummary" : "<p><span data-contrast=\"auto\">In the ever-evolving world of retail, I’ve come to learn that terms that sound similar can cause confusion, and Point-of-Purchase (POP) displays and Point-of-Sale (POS) materials are no exceptions. 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She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level.&nbsp;<!--more--></p>\n<h2>Meet Jackie Berra, Design Operations Director</h2>\n<p>We sat down for an interview to help you learn more about Jackie and what she brings to IDD's design capabilities. Here's what she had to say.</p>\n<h3><span style=\"color: #f7943e;\">What got you interested in design as a career?</span></h3>\n<p>Well before college, I knew I wanted to get into design. I was always the one in my family who had a passion for computers and technology. Whenever I’d see a design like a logo on a business card, I’d already be thinking about how I could do it better.</p>\n<h3><span style=\"color: #f7943e;\">How did you develop your design expertise?</span></h3>\n<p>I went to the University of Kansas and graduated with a degree in graphic design. My design capabilities grew in my roles as Senior Graphic Designer with Protection One, a home security company, Director of Creative Services with KU Athletics, Design Studio Director for Dimensional Innovations, and through my design and consulting company before joining the team at InStore Design Display. I’ve also been a lifelong learner, grabbing new skills like coding, videography, and photography along the way. Most recently, I’ve been learning to use AI to create efficiencies in the design process.</p>\n<h3><span style=\"color: #f7943e;\">How have your past roles prepared you to design for retail?</span></h3>\n<p>I’ve been fortunate to have designed for the consumer with each of my past companies. Each role taught me to think critically about how to appeal to the senses, attract attention, and create an experience through design. I’m now knee deep in the design of displays for retail and love the challenge of taking all the components—the brand, the story, the physical product, and making them work together in an aesthetically pleasing way that not only helps increase sales but has the power to create memorable shopping experiences.</p>\n<h3><span style=\"color: #f7943e;\">Are you a Kansas City native?</span></h3>\n<p>I grew up in St. Louis, then moved to Lawrence, Kansas, for college and stayed there for work until COVID hit. My wife, Maria, and I reflected a lot on what we wanted in life and since Colorado was the place we always vacationed, we decided to give it a try. COVID taught us that life is short, so you might as well enjoy the ride. We moved to Denver’s Downtown Rhino District in 2022. Since joining IDD, I work from home in Denver and commute to Kansas City once a month.</p>\n<h3><span style=\"color: #ff9902;\">What about Kansas City keeps you coming back?</span></h3>\n<p>Kansas City is such an artsy town. I love the architecture and the museums. I stay in the River Market area when I’m in town and get my fill of Joe’s Kansas City Barbeque when I’m here.</p>\n<h3><span style=\"color: #f7943e;\">What’s been the most unusual project you’ve designed for IDD?</span></h3>\n<p>The design and prototype for a rotating diaper display was probably the most unique one so far. Our client wanted to highlight a new honeycomb technology with an illuminated box. It was an interesting challenge.</p>\n<h3><span style=\"color: #e97132;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/image0.jpeg\" width=\"258\" height=\"344\" loading=\"lazy\" alt=\"image0\" style=\"height: auto; max-width: 100%; width: 258px; float: right; margin-left: 10px; margin-right: 0px;\"></span><span style=\"color: #f7943e;\">In addition to your role as Design Operations Director, tell us about another role you are playing for IDD.</span></h3>\n<p>I’m part of the team developing our new podcast—<a href=\"https://instoredesigndisplay.com/podcast\" rel=\"noopener\">Blue Light Special. </a>&nbsp;I’m the mix-master putting my design and videographer skills to work to appeal to CPG brand marketers interested in learning about retail and real life. My love of technology has come in handy, as we have learned about how to produce a podcast.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Why did you join the team at InStore Design Display?</strong></span></h3>\n<p>I joined the team at InStore Design Display because I was familiar with IDD's reputation and capabilities, thanks to my connection with Trevor Lewis and my experience working in the Kansas City area. Learning about IDD's small yet highly skilled team appealed to me, as I enjoy working in smaller, nimble teams that foster in-depth collaboration and creativity. I was eager to leverage my expertise to help develop and build a design team and processes at IDD.</p>\n<p>&nbsp;</p>\n<p>InStore Design Display wouldn’t exist without the uniquely talented and hardworking team members we have been fortunate to attract. We are excited to have Jackie on the team and look forward to all the great things she will contribute to IDD and our clients. Jackie’s a regular contributor on <a href=\"https://www.linkedin.com/in/jackieberra/\">LinkedIn</a>. Follow her there and see what’s in-store for retail display design.</p>", "head_html" : null, "post_body" : "<p>InStore Design Display (IDD) is excited to welcome a new member to our growing team—Jackie Berra. She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level.&nbsp;<!--more--></p>\n<h2>Meet Jackie Berra, Design Operations Director</h2>\n<p>We sat down for an interview to help you learn more about Jackie and what she brings to IDD's design capabilities. Here's what she had to say.</p>\n<h3><span style=\"color: #f7943e;\">What got you interested in design as a career?</span></h3>\n<p>Well before college, I knew I wanted to get into design. I was always the one in my family who had a passion for computers and technology. Whenever I’d see a design like a logo on a business card, I’d already be thinking about how I could do it better.</p>\n<h3><span style=\"color: #f7943e;\">How did you develop your design expertise?</span></h3>\n<p>I went to the University of Kansas and graduated with a degree in graphic design. My design capabilities grew in my roles as Senior Graphic Designer with Protection One, a home security company, Director of Creative Services with KU Athletics, Design Studio Director for Dimensional Innovations, and through my design and consulting company before joining the team at InStore Design Display. I’ve also been a lifelong learner, grabbing new skills like coding, videography, and photography along the way. Most recently, I’ve been learning to use AI to create efficiencies in the design process.</p>\n<h3><span style=\"color: #f7943e;\">How have your past roles prepared you to design for retail?</span></h3>\n<p>I’ve been fortunate to have designed for the consumer with each of my past companies. Each role taught me to think critically about how to appeal to the senses, attract attention, and create an experience through design. I’m now knee deep in the design of displays for retail and love the challenge of taking all the components—the brand, the story, the physical product, and making them work together in an aesthetically pleasing way that not only helps increase sales but has the power to create memorable shopping experiences.</p>\n<h3><span style=\"color: #f7943e;\">Are you a Kansas City native?</span></h3>\n<p>I grew up in St. Louis, then moved to Lawrence, Kansas, for college and stayed there for work until COVID hit. My wife, Maria, and I reflected a lot on what we wanted in life and since Colorado was the place we always vacationed, we decided to give it a try. COVID taught us that life is short, so you might as well enjoy the ride. We moved to Denver’s Downtown Rhino District in 2022. Since joining IDD, I work from home in Denver and commute to Kansas City once a month.</p>\n<h3><span style=\"color: #ff9902;\">What about Kansas City keeps you coming back?</span></h3>\n<p>Kansas City is such an artsy town. I love the architecture and the museums. I stay in the River Market area when I’m in town and get my fill of Joe’s Kansas City Barbeque when I’m here.</p>\n<h3><span style=\"color: #f7943e;\">What’s been the most unusual project you’ve designed for IDD?</span></h3>\n<p>The design and prototype for a rotating diaper display was probably the most unique one so far. Our client wanted to highlight a new honeycomb technology with an illuminated box. It was an interesting challenge.</p>\n<h3><span style=\"color: #e97132;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/image0.jpeg\" width=\"258\" height=\"344\" loading=\"lazy\" alt=\"image0\" style=\"height: auto; max-width: 100%; width: 258px; float: right; margin-left: 10px; margin-right: 0px;\"></span><span style=\"color: #f7943e;\">In addition to your role as Design Operations Director, tell us about another role you are playing for IDD.</span></h3>\n<p>I’m part of the team developing our new podcast—<a href=\"https://instoredesigndisplay.com/podcast\" rel=\"noopener\">Blue Light Special. </a>&nbsp;I’m the mix-master putting my design and videographer skills to work to appeal to CPG brand marketers interested in learning about retail and real life. My love of technology has come in handy, as we have learned about how to produce a podcast.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Why did you join the team at InStore Design Display?</strong></span></h3>\n<p>I joined the team at InStore Design Display because I was familiar with IDD's reputation and capabilities, thanks to my connection with Trevor Lewis and my experience working in the Kansas City area. Learning about IDD's small yet highly skilled team appealed to me, as I enjoy working in smaller, nimble teams that foster in-depth collaboration and creativity. I was eager to leverage my expertise to help develop and build a design team and processes at IDD.</p>\n<p>&nbsp;</p>\n<p>InStore Design Display wouldn’t exist without the uniquely talented and hardworking team members we have been fortunate to attract. We are excited to have Jackie on the team and look forward to all the great things she will contribute to IDD and our clients. Jackie’s a regular contributor on <a href=\"https://www.linkedin.com/in/jackieberra/\">LinkedIn</a>. Follow her there and see what’s in-store for retail display design.</p>", "topic_ids" : [ 37884474740 ], "html_title" : null, "rss_summary" : "<p>InStore Design Display (IDD) is excited to welcome a new member to our growing team—Jackie Berra. She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level.&nbsp;</p>", "campaign_utm" : null, "post_summary" : "<p>InStore Design Display (IDD) is excited to welcome a new member to our growing team—Jackie Berra. She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. 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She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level.&nbsp;<!--more--></p>\n<h2>Meet Jackie Berra, Design Operations Director</h2>\n<p>We sat down for an interview to help you learn more about Jackie and what she brings to IDD's design capabilities. Here's what she had to say.</p>\n<h3><span style=\"color: #f7943e;\">What got you interested in design as a career?</span></h3>\n<p>Well before college, I knew I wanted to get into design. I was always the one in my family who had a passion for computers and technology. Whenever I’d see a design like a logo on a business card, I’d already be thinking about how I could do it better.</p>\n<h3><span style=\"color: #f7943e;\">How did you develop your design expertise?</span></h3>\n<p>I went to the University of Kansas and graduated with a degree in graphic design. My design capabilities grew in my roles as Senior Graphic Designer with Protection One, a home security company, Director of Creative Services with KU Athletics, Design Studio Director for Dimensional Innovations, and through my design and consulting company before joining the team at InStore Design Display. I’ve also been a lifelong learner, grabbing new skills like coding, videography, and photography along the way. Most recently, I’ve been learning to use AI to create efficiencies in the design process.</p>\n<h3><span style=\"color: #f7943e;\">How have your past roles prepared you to design for retail?</span></h3>\n<p>I’ve been fortunate to have designed for the consumer with each of my past companies. Each role taught me to think critically about how to appeal to the senses, attract attention, and create an experience through design. I’m now knee deep in the design of displays for retail and love the challenge of taking all the components—the brand, the story, the physical product, and making them work together in an aesthetically pleasing way that not only helps increase sales but has the power to create memorable shopping experiences.</p>\n<h3><span style=\"color: #f7943e;\">Are you a Kansas City native?</span></h3>\n<p>I grew up in St. Louis, then moved to Lawrence, Kansas, for college and stayed there for work until COVID hit. My wife, Maria, and I reflected a lot on what we wanted in life and since Colorado was the place we always vacationed, we decided to give it a try. COVID taught us that life is short, so you might as well enjoy the ride. We moved to Denver’s Downtown Rhino District in 2022. Since joining IDD, I work from home in Denver and commute to Kansas City once a month.</p>\n<h3><span style=\"color: #ff9902;\">What about Kansas City keeps you coming back?</span></h3>\n<p>Kansas City is such an artsy town. I love the architecture and the museums. I stay in the River Market area when I’m in town and get my fill of Joe’s Kansas City Barbeque when I’m here.</p>\n<h3><span style=\"color: #f7943e;\">What’s been the most unusual project you’ve designed for IDD?</span></h3>\n<p>The design and prototype for a rotating diaper display was probably the most unique one so far. Our client wanted to highlight a new honeycomb technology with an illuminated box. It was an interesting challenge.</p>\n<h3><span style=\"color: #e97132;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/image0.jpeg\" width=\"258\" height=\"344\" loading=\"lazy\" alt=\"image0\" style=\"height: auto; max-width: 100%; width: 258px; float: right; margin-left: 10px; margin-right: 0px;\"></span><span style=\"color: #f7943e;\">In addition to your role as Design Operations Director, tell us about another role you are playing for IDD.</span></h3>\n<p>I’m part of the team developing our new podcast—<a href=\"https://instoredesigndisplay.com/podcast\" rel=\"noopener\">Blue Light Special. </a>&nbsp;I’m the mix-master putting my design and videographer skills to work to appeal to CPG brand marketers interested in learning about retail and real life. My love of technology has come in handy, as we have learned about how to produce a podcast.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Why did you join the team at InStore Design Display?</strong></span></h3>\n<p>I joined the team at InStore Design Display because I was familiar with IDD's reputation and capabilities, thanks to my connection with Trevor Lewis and my experience working in the Kansas City area. Learning about IDD's small yet highly skilled team appealed to me, as I enjoy working in smaller, nimble teams that foster in-depth collaboration and creativity. I was eager to leverage my expertise to help develop and build a design team and processes at IDD.</p>\n<p>&nbsp;</p>\n<p>InStore Design Display wouldn’t exist without the uniquely talented and hardworking team members we have been fortunate to attract. We are excited to have Jackie on the team and look forward to all the great things she will contribute to IDD and our clients. Jackie’s a regular contributor on <a href=\"https://www.linkedin.com/in/jackieberra/\">LinkedIn</a>. Follow her there and see what’s in-store for retail display design.</p>", "postBodyRss" : "<p>InStore Design Display (IDD) is excited to welcome a new member to our growing team—Jackie Berra. She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level.&nbsp;<!--more--></p>\n<h2>Meet Jackie Berra, Design Operations Director</h2>\n<p>We sat down for an interview to help you learn more about Jackie and what she brings to IDD's design capabilities. Here's what she had to say.</p>\n<h3><span style=\"color: #f7943e;\">What got you interested in design as a career?</span></h3>\n<p>Well before college, I knew I wanted to get into design. I was always the one in my family who had a passion for computers and technology. Whenever I’d see a design like a logo on a business card, I’d already be thinking about how I could do it better.</p>\n<h3><span style=\"color: #f7943e;\">How did you develop your design expertise?</span></h3>\n<p>I went to the University of Kansas and graduated with a degree in graphic design. My design capabilities grew in my roles as Senior Graphic Designer with Protection One, a home security company, Director of Creative Services with KU Athletics, Design Studio Director for Dimensional Innovations, and through my design and consulting company before joining the team at InStore Design Display. I’ve also been a lifelong learner, grabbing new skills like coding, videography, and photography along the way. 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It was an interesting challenge.</p>\n<h3><span style=\"color: #e97132;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/image0.jpeg\" width=\"258\" height=\"344\" loading=\"lazy\" alt=\"image0\" style=\"height: auto; max-width: 100%; width: 258px; float: right; margin-left: 10px; margin-right: 0px;\"></span><span style=\"color: #f7943e;\">In addition to your role as Design Operations Director, tell us about another role you are playing for IDD.</span></h3>\n<p>I’m part of the team developing our new podcast—<a href=\"https://instoredesigndisplay.com/podcast\" rel=\"noopener\">Blue Light Special. </a>&nbsp;I’m the mix-master putting my design and videographer skills to work to appeal to CPG brand marketers interested in learning about retail and real life. 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She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. She’s taking our creativity to a whole new level.&nbsp;<!--more--></p>\n<h2>Meet Jackie Berra, Design Operations Director</h2>\n<p>We sat down for an interview to help you learn more about Jackie and what she brings to IDD's design capabilities. Here's what she had to say.</p>\n<h3><span style=\"color: #f7943e;\">What got you interested in design as a career?</span></h3>\n<p>Well before college, I knew I wanted to get into design. I was always the one in my family who had a passion for computers and technology. Whenever I’d see a design like a logo on a business card, I’d already be thinking about how I could do it better.</p>\n<h3><span style=\"color: #f7943e;\">How did you develop your design expertise?</span></h3>\n<p>I went to the University of Kansas and graduated with a degree in graphic design. My design capabilities grew in my roles as Senior Graphic Designer with Protection One, a home security company, Director of Creative Services with KU Athletics, Design Studio Director for Dimensional Innovations, and through my design and consulting company before joining the team at InStore Design Display. I’ve also been a lifelong learner, grabbing new skills like coding, videography, and photography along the way. Most recently, I’ve been learning to use AI to create efficiencies in the design process.</p>\n<h3><span style=\"color: #f7943e;\">How have your past roles prepared you to design for retail?</span></h3>\n<p>I’ve been fortunate to have designed for the consumer with each of my past companies. Each role taught me to think critically about how to appeal to the senses, attract attention, and create an experience through design. I’m now knee deep in the design of displays for retail and love the challenge of taking all the components—the brand, the story, the physical product, and making them work together in an aesthetically pleasing way that not only helps increase sales but has the power to create memorable shopping experiences.</p>\n<h3><span style=\"color: #f7943e;\">Are you a Kansas City native?</span></h3>\n<p>I grew up in St. Louis, then moved to Lawrence, Kansas, for college and stayed there for work until COVID hit. My wife, Maria, and I reflected a lot on what we wanted in life and since Colorado was the place we always vacationed, we decided to give it a try. COVID taught us that life is short, so you might as well enjoy the ride. We moved to Denver’s Downtown Rhino District in 2022. Since joining IDD, I work from home in Denver and commute to Kansas City once a month.</p>\n<h3><span style=\"color: #ff9902;\">What about Kansas City keeps you coming back?</span></h3>\n<p>Kansas City is such an artsy town. I love the architecture and the museums. I stay in the River Market area when I’m in town and get my fill of Joe’s Kansas City Barbeque when I’m here.</p>\n<h3><span style=\"color: #f7943e;\">What’s been the most unusual project you’ve designed for IDD?</span></h3>\n<p>The design and prototype for a rotating diaper display was probably the most unique one so far. Our client wanted to highlight a new honeycomb technology with an illuminated box. It was an interesting challenge.</p>\n<h3><span style=\"color: #e97132;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/image0.jpeg\" width=\"258\" height=\"344\" loading=\"lazy\" alt=\"image0\" style=\"height: auto; max-width: 100%; width: 258px; float: right; margin-left: 10px; margin-right: 0px;\"></span><span style=\"color: #f7943e;\">In addition to your role as Design Operations Director, tell us about another role you are playing for IDD.</span></h3>\n<p>I’m part of the team developing our new podcast—<a href=\"https://instoredesigndisplay.com/podcast\" rel=\"noopener\">Blue Light Special. </a>&nbsp;I’m the mix-master putting my design and videographer skills to work to appeal to CPG brand marketers interested in learning about retail and real life. My love of technology has come in handy, as we have learned about how to produce a podcast.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Why did you join the team at InStore Design Display?</strong></span></h3>\n<p>I joined the team at InStore Design Display because I was familiar with IDD's reputation and capabilities, thanks to my connection with Trevor Lewis and my experience working in the Kansas City area. Learning about IDD's small yet highly skilled team appealed to me, as I enjoy working in smaller, nimble teams that foster in-depth collaboration and creativity. I was eager to leverage my expertise to help develop and build a design team and processes at IDD.</p>\n<p>&nbsp;</p>\n<p>InStore Design Display wouldn’t exist without the uniquely talented and hardworking team members we have been fortunate to attract. We are excited to have Jackie on the team and look forward to all the great things she will contribute to IDD and our clients. Jackie’s a regular contributor on <a href=\"https://www.linkedin.com/in/jackieberra/\">LinkedIn</a>. Follow her there and see what’s in-store for retail display design.</p>", "rssSummary" : "<p>InStore Design Display (IDD) is excited to welcome a new member to our growing team—Jackie Berra. She joined our team as Design Operations Director in the fall of 2023 and brings a wide range and depth of physical and digital design skills. Jackie’s 20 years of experience as a designer means IDD has some serious in-house talent leading the charge. 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A masterclass in future retail trends.", "post_body" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner.&nbsp; Click on the Contact Us link and let us know about your project.&nbsp;</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p>&nbsp;</p>", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 10651595, "published_at" : 1711236741556, "rss_body" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner.&nbsp; Click on the Contact Us link and let us know about your project.&nbsp;</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p>&nbsp;</p>", "rss_summary" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. 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It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner.&nbsp; Click on the Contact Us link and let us know about your project.&nbsp;</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner.&nbsp; Click on the Contact Us link and let us know about your project.&nbsp;</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. 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It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/NEXT-GEN%20ALPHA%20%281%29.png", "postSummary" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n", "postSummaryRss" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. 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It wasn't a market report or a boardroom strategy session that sparked this revelation. No, it was a journey through Target with my 11-year-old daughter, and it turned out to be a masterclass in understanding the future of shopper behavior.</p>\n<!--more-->\n<h2><span>The Immersive Dive: Unraveling Shopper Habits</span></h2>\n<p>Envision this: a squad of 11-year-olds, my daughter leading the pack, expertly maneuvering through the expansive aisles of retail giant Target. I wasn't a passive onlooker; I dove headfirst into their world. From the moment we stepped into the store to the vibrant buzz at the checkout, every move, every decision, had me hooked. This immersive journey went beyond the physical space; it was a deep dive into unraveling the intricate dynamics of their decision-making process.</p>\n<p>While this shopping escapade wasn't a new experience for me, it triggered a thought. It struck me that some brands might be missing the mark when it comes to considering Gen-Alpha in their game plan for in-store displays, store layouts, and the overall in-store vibe.</p>\n<p>The discussions sparked by this eye-opening expedition around the office water cooler resonated profoundly with our team. It hit us that this would be a prime topic to share with our audience—a gateway to delve into the art of crafting environments that seamlessly align with the preferences of the next generation.</p>\n<h2><span>Probing Brand Discovery: Where Do They Find Us?</span></h2>\n<p>I needed to get beyond mere observation. So, I plunged into the world of 11-year-olds, exploring their wishes, their dreams. Answers to the question: “What were your top five Christmas wishes?” (not what they got) revealed their desires, aspirations, and preferences that weren’t immediately clear.</p>\n<p>What products do these young consumers want?</p>\n<p>What features and values do they look for in health and beauty products?</p>\n<p>I quickly concluded that these conversations could serve as the groundwork for crafting future offerings that authentically resonate with the next generation.</p>\n<p>Now, let's connect this to the real-world experience.</p>\n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing.png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing\" style=\"height: auto; max-width: 100%; width: 800px;\">Trends in Beauty and Cosmetics</h2>\n<p>As of 2023, the beauty market has been experiencing remarkable growth, with skincare, fragrance, makeup, and haircare generating a whopping $430 billion in revenue. This isn't just a market; it's a thriving ecosystem of opportunities waiting to be explored. And guess who's at the forefront of this revolution? <span style=\"font-weight: bold;\">The 11-year-old influencers. </span></p>\n<p>Trends show a growing preference for specific ingredients like hyaluronic acid, a heightened interest in sustainability, and a desire for personalized experiences. What I witnessed at the heels of those 11-year-olds in Target aligned perfectly with these industry shifts.</p>\n<p>Moreover, the rise of e-commerce in beauty and cosmetics indicates a shift in consumer behavior towards online purchasing. This resonates with our need to understand the digital behaviors of younger consumers, a crucial aspect we addressed during our immersive shopping journey. The evolving tastes and preferences in the beauty industry, inspired by influential styles and a growing demand for unisex products, underline the importance of engaging with and understanding the younger audience.</p>\n<p>Looking ahead to 2024, the brands and retailers that pay attention to these observations are the ones set to lead the way in the ever-evolving landscape of shopper marketing.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Gen-Alpha%20Shopper%20Marketing%20(4).png\" width=\"800\" height=\"600\" loading=\"lazy\" alt=\"Gen-Alpha Shopper Marketing (4)\" style=\"height: auto; max-width: 100%; width: 800px;\"></p>\n<h2>Partnering with InStore Design Display</h2>\n<p>Here's where InStore Design Display steps into the picture, adding an extra layer of innovation and expertise to the equation. As the Chief Revenue Officer, I'm proud to say that our commitment goes beyond just understanding the trends—we're actively shaping them.</p>\n<blockquote>\n<h2 style=\"text-align: center;\"><span>\"We believe every brand deserves an expert to guide and elevate their in-store experience.\" — Team IDD</span></h2>\n</blockquote>\n<p style=\"font-weight: normal;\">Collaboration is at the heart of what we do. We focus on ensuring that your displays are not just visually appealing but also align with your brand's identity. Our point of purchase (POP) solutions are designed and crafted with precision, combining creativity with strategic placement to drive sales and engagement.</p>\n<p style=\"font-weight: normal;\">We deliver our expertise in deployment management to ensure your in-store displays not only captivate your audience but are executed seamlessly. Project management is our forte. We excel at project coordination, ensuring that every detail aligns with your vision. From setting realistic project timelines to tracking budgets, we provide a transparent and efficient process.</p>\n<p>We're not just about executing projects; we're about creating success stories and impact with custom retail solutions. Our in-store display rollouts are not just successful; they are backed by compelling case studies that showcase the positive influence on sales and brand perception.</p>\n<h2>Overall: A Mindset Shift</h2>\n<p>What started as a stroll through Target turned into a revelation—a mindset shift in how we approach shopper marketing. It's not just about selling products; it's about <span style=\"font-weight: bold;\">creating experiences</span> that resonate with the values and aspirations of the next generation. When you are ready to deliver that kind of experience to your ideal shopper, we're ready to partner.&nbsp; Click on the Contact Us link and let us know about your project.&nbsp;</p>\n<p>{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}</p>\n<hr>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Trevor%20Lewis%20(1).png\" width=\"150\" height=\"150\" loading=\"lazy\" alt=\"Trevor Lewis (1)\" style=\"height: auto; max-width: 100%; width: 150px; margin: 30px 23px 30px 0px; float: left;\"></p>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: bold;\">About the Author</span><br><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">Trevor Lewis is InStore Design Display's chief revenue officer, partner, and brand evangelist. He co-hosts the <a href=\"/podcast\" rel=\"noopener\">Blue Light Special Podcast</a>, where CPG brand marketers go to learn more about retail and real life. Follow him on </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 16rem;\">LinkedIn</a><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\"> where he regularly t</span><span style=\"font-size: 16rem; font-weight: 400; background-color: transparent;\">alks about #cpg, #health, #dadlife, #displaymarketing, and #shoppermarketing.</span></p>\n<p>&nbsp;</p>", "rssSummary" : "<p>Recently, I had an eye-opening experience that led me to reexamine my approach to engaging with the younger generation. It wasn't a market report or a boardroom strategy session that sparked this revelation. 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That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/brick-and-mortar%20stores.png", "featured_image_alt_text" : "realities of brick-and-mortar stores", "link_rel_canonical_url" : null, "meta_description" : "Learn how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community. ", "post_body" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p><!--more--></p>\n<p>Examples of brick-and-mortar businesses include Target, Dick’s Sporting Goods, and Trader Joe's. Although most of today’s brick-and-mortar businesses also have a virtual presence where shoppers can browse, buy, and return products, <a href=\"https://www.forbes.com/sites/jasongoldberg/2022/02/16/brick-and-mortar-sales-grew-faster-than-e-commerce-in-2021/?sh=413a03cadde5\" rel=\"noopener\" target=\"_blank\">brick-and-mortar sales</a> grew faster than digital sales in 2021. Even Amazon, one of the largest and most well-known digital retailers, still maintains brick-and-mortar infrastructure in the form of both permanent storefronts and temporary pop-up stores.&nbsp;</p>\n<h2>Why Do Brick-And-Mortar Stores Continue to Thrive?</h2>\n<p>Unlike virtual businesses, which give customers the ability to self-serve without needing to interact with a sales representative, brick-and-mortar stores provide an engaging in-person experience that digital channels will always lack.&nbsp;</p>\n<p>By giving consumers the opportunity to actually touch and feel your products, interact with your product displays, and have face-to-face conversations with your salespeople, you offer an enhanced customer experience. Offering this same type of convenience and immediate, one-to-one engagement would be much more difficult through online-only stores.&nbsp;</p>\n<p>The types of in-store display designs you use—as well as the layout and atmosphere of your retail location—can give your brand a key competitive advantage. Effective retail displays can encourage impulse buys, emphasize sales and promotions, and provide consumers with an on-brand experience that stops them in their tracks. During periods of heavy foot traffic, as during the winter holidays, this sense of urgency felt in response to certain displays, layouts, and designs is heightened.&nbsp;</p>\n<p>Brick-and-mortar stores are still successful in the digital age because not every business can go entirely virtual. Grocery stores, for example, shoppers still prefer to examine the products for freshness and quality before making purchases.&nbsp;</p>\n<p>In industries such as clothing or cosmetics, consumers often prefer to check out the products in-store before buying them online. This process is known as “showrooming.” Some consumers prefer the opposite—browsing online and buying in-store—to avoid delivery fees or potential security breaches. Many retailers who understand this variance in consumer shopping preferences have learned to offer a seamless omnichannel experience to support different customer journeys.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The Primary Challenge Faced by Brick-and-Mortar Retail</h2>\n<p>Despite these benefits for both sales and customer experiences, brick-and-mortar retail still face a major challenge: Cost.&nbsp;</p>\n<p>Unlike online retailers, brick-and-mortar retailers face expenses related to rent, utilities, building maintenance, theft, and other operational costs. Physical locations may also come with certain restrictions, impeding retailers’ ability to alter their storefronts, show new displays, change the store layout, and keep up with evolving consumer expectations. And brands that want to be displayed in-store must invest in ways to stand out.&nbsp;</p>\n<p>However, the costs associated with operating a brick-and-mortar business can be worth it if you can offer an engaging in-store experience that drives sales. As online sales continue to rise, improving display designs, store layouts, and customer service must become a top priority for brick-and-mortar retailers.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">Today’s Successful Brick-and-Mortar Stores are Experiential&nbsp;</h2>\n<p>Ecommerce has changed the face of brick-and-mortar retail. Although the benefits can still outweigh the potential costs, brick-and-mortar businesses need to be careful and strategic about the way they approach decor, merchandising, and customer service within the retail environment.&nbsp;</p>\n<p>Succeeding in a brick-and-mortar store will require retailers and brands to pay close attention to the types of displays and experiences they offer. Everything from the colors used in the design to the flow of traffic patterns throughout the store can have an impact on sales.&nbsp;</p>\n<p>Brick-and-mortar displays need to be on-brand, versatile, and engaging. They need to maintain cohesion with digital channels and offer “Instagrammable” moments for consumers. These kinds of impactful sensory experiences are what keep consumers coming back—instead of opting for the quicker, easier online option.&nbsp;</p>\n<p>The team at InStore Design Display understands the ins and outs of the retail environment, from the unique logistical challenges associated with brick-and-mortar locations to the need for brand consistency across both physical and digital channels. We’ll work with you to design and develop displays for brick-and-mortar retail that tell your brand story and, ultimately, drive sales.&nbsp;</p>\n<p>Looking for inspiration for your next display? <a href=\"https://www.instoredesigndisplay.com/our-work\">Browse our past work</a> on temporary, semi-permanent, and permanent displays, as well as full retail layouts for ideas.&nbsp;</p>\n<p>If you have a brick-and-mortar display idea in mind and want to see it come to life, you’ve come to the right place. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation,</a> and we'll get started.&nbsp;</p>\n<p>&nbsp;</p>\n<h3 style=\"font-weight: 400;\"><a href=\"/the-future-of-brick-and-mortar-guide\" rel=\" noopener\">Download the guide: The Future of Brick-and-Mortar: Immersive Retail Environments</a></h3>", "publish_immediately" : false, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1704895203325, "rss_body" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p><!--more--></p>\n<p>Examples of brick-and-mortar businesses include Target, Dick’s Sporting Goods, and Trader Joe's. Although most of today’s brick-and-mortar businesses also have a virtual presence where shoppers can browse, buy, and return products, <a href=\"https://www.forbes.com/sites/jasongoldberg/2022/02/16/brick-and-mortar-sales-grew-faster-than-e-commerce-in-2021/?sh=413a03cadde5\" rel=\"noopener\" target=\"_blank\">brick-and-mortar sales</a> grew faster than digital sales in 2021. Even Amazon, one of the largest and most well-known digital retailers, still maintains brick-and-mortar infrastructure in the form of both permanent storefronts and temporary pop-up stores.&nbsp;</p>\n<h2>Why Do Brick-And-Mortar Stores Continue to Thrive?</h2>\n<p>Unlike virtual businesses, which give customers the ability to self-serve without needing to interact with a sales representative, brick-and-mortar stores provide an engaging in-person experience that digital channels will always lack.&nbsp;</p>\n<p>By giving consumers the opportunity to actually touch and feel your products, interact with your product displays, and have face-to-face conversations with your salespeople, you offer an enhanced customer experience. Offering this same type of convenience and immediate, one-to-one engagement would be much more difficult through online-only stores.&nbsp;</p>\n<p>The types of in-store display designs you use—as well as the layout and atmosphere of your retail location—can give your brand a key competitive advantage. Effective retail displays can encourage impulse buys, emphasize sales and promotions, and provide consumers with an on-brand experience that stops them in their tracks. During periods of heavy foot traffic, as during the winter holidays, this sense of urgency felt in response to certain displays, layouts, and designs is heightened.&nbsp;</p>\n<p>Brick-and-mortar stores are still successful in the digital age because not every business can go entirely virtual. Grocery stores, for example, shoppers still prefer to examine the products for freshness and quality before making purchases.&nbsp;</p>\n<p>In industries such as clothing or cosmetics, consumers often prefer to check out the products in-store before buying them online. This process is known as “showrooming.” Some consumers prefer the opposite—browsing online and buying in-store—to avoid delivery fees or potential security breaches. Many retailers who understand this variance in consumer shopping preferences have learned to offer a seamless omnichannel experience to support different customer journeys.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The Primary Challenge Faced by Brick-and-Mortar Retail</h2>\n<p>Despite these benefits for both sales and customer experiences, brick-and-mortar retail still face a major challenge: Cost.&nbsp;</p>\n<p>Unlike online retailers, brick-and-mortar retailers face expenses related to rent, utilities, building maintenance, theft, and other operational costs. Physical locations may also come with certain restrictions, impeding retailers’ ability to alter their storefronts, show new displays, change the store layout, and keep up with evolving consumer expectations. And brands that want to be displayed in-store must invest in ways to stand out.&nbsp;</p>\n<p>However, the costs associated with operating a brick-and-mortar business can be worth it if you can offer an engaging in-store experience that drives sales. As online sales continue to rise, improving display designs, store layouts, and customer service must become a top priority for brick-and-mortar retailers.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">Today’s Successful Brick-and-Mortar Stores are Experiential&nbsp;</h2>\n<p>Ecommerce has changed the face of brick-and-mortar retail. Although the benefits can still outweigh the potential costs, brick-and-mortar businesses need to be careful and strategic about the way they approach decor, merchandising, and customer service within the retail environment.&nbsp;</p>\n<p>Succeeding in a brick-and-mortar store will require retailers and brands to pay close attention to the types of displays and experiences they offer. Everything from the colors used in the design to the flow of traffic patterns throughout the store can have an impact on sales.&nbsp;</p>\n<p>Brick-and-mortar displays need to be on-brand, versatile, and engaging. They need to maintain cohesion with digital channels and offer “Instagrammable” moments for consumers. These kinds of impactful sensory experiences are what keep consumers coming back—instead of opting for the quicker, easier online option.&nbsp;</p>\n<p>The team at InStore Design Display understands the ins and outs of the retail environment, from the unique logistical challenges associated with brick-and-mortar locations to the need for brand consistency across both physical and digital channels. We’ll work with you to design and develop displays for brick-and-mortar retail that tell your brand story and, ultimately, drive sales.&nbsp;</p>\n<p>Looking for inspiration for your next display? <a href=\"https://www.instoredesigndisplay.com/our-work\">Browse our past work</a> on temporary, semi-permanent, and permanent displays, as well as full retail layouts for ideas.&nbsp;</p>\n<p>If you have a brick-and-mortar display idea in mind and want to see it come to life, you’ve come to the right place. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation,</a> and we'll get started.&nbsp;</p>\n<p>&nbsp;</p>\n<h3 style=\"font-weight: 400;\"><a href=\"/the-future-of-brick-and-mortar-guide\" rel=\" noopener\">Download the guide: The Future of Brick-and-Mortar: Immersive Retail Environments</a></h3>", "rss_summary" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE", "head_html" : null, "blog_publish_instant_email_task_uid" : "DONE", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "scheduled_update_date" : 0, "featured_image_height" : 1680, "featured_image_width" : 3200, "generate_json_ld_enabled" : true, "keywords" : [ ], "composition_id" : 0, "past_mab_experiment_ids" : [ ], "tweet_immediately" : false, "security_state" : "NONE", "placement_guids" : [ ], "css" : { }, "css_text" : "", "unpublished_at" : 1696624980593, "allowed_slug_conflict" : false, "page_redirected" : false, "personas" : [ ], "blog_post_schedule_task_uid" : null }, "metaDescription" : "Learn how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community. ", "metaKeywords" : null, "name" : "What Does It Mean to Be a Brick-and-Mortar Store?", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/display%20your%20products%20proudly.png", "nextPostFeaturedImageAltText" : "", "nextPostName" : "How To Select The Right Material For Your Display", "nextPostSlug" : "insights/how-to-select-the-right-material-for-your-display", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "What Does It Mean to Be a Brick-and-Mortar Store?", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p><!--more--></p>\n<p>Examples of brick-and-mortar businesses include Target, Dick’s Sporting Goods, and Trader Joe's. Although most of today’s brick-and-mortar businesses also have a virtual presence where shoppers can browse, buy, and return products, <a href=\"https://www.forbes.com/sites/jasongoldberg/2022/02/16/brick-and-mortar-sales-grew-faster-than-e-commerce-in-2021/?sh=413a03cadde5\" rel=\"noopener\" target=\"_blank\">brick-and-mortar sales</a> grew faster than digital sales in 2021. Even Amazon, one of the largest and most well-known digital retailers, still maintains brick-and-mortar infrastructure in the form of both permanent storefronts and temporary pop-up stores.&nbsp;</p>\n<h2>Why Do Brick-And-Mortar Stores Continue to Thrive?</h2>\n<p>Unlike virtual businesses, which give customers the ability to self-serve without needing to interact with a sales representative, brick-and-mortar stores provide an engaging in-person experience that digital channels will always lack.&nbsp;</p>\n<p>By giving consumers the opportunity to actually touch and feel your products, interact with your product displays, and have face-to-face conversations with your salespeople, you offer an enhanced customer experience. Offering this same type of convenience and immediate, one-to-one engagement would be much more difficult through online-only stores.&nbsp;</p>\n<p>The types of in-store display designs you use—as well as the layout and atmosphere of your retail location—can give your brand a key competitive advantage. Effective retail displays can encourage impulse buys, emphasize sales and promotions, and provide consumers with an on-brand experience that stops them in their tracks. During periods of heavy foot traffic, as during the winter holidays, this sense of urgency felt in response to certain displays, layouts, and designs is heightened.&nbsp;</p>\n<p>Brick-and-mortar stores are still successful in the digital age because not every business can go entirely virtual. Grocery stores, for example, shoppers still prefer to examine the products for freshness and quality before making purchases.&nbsp;</p>\n<p>In industries such as clothing or cosmetics, consumers often prefer to check out the products in-store before buying them online. This process is known as “showrooming.” Some consumers prefer the opposite—browsing online and buying in-store—to avoid delivery fees or potential security breaches. Many retailers who understand this variance in consumer shopping preferences have learned to offer a seamless omnichannel experience to support different customer journeys.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The Primary Challenge Faced by Brick-and-Mortar Retail</h2>\n<p>Despite these benefits for both sales and customer experiences, brick-and-mortar retail still face a major challenge: Cost.&nbsp;</p>\n<p>Unlike online retailers, brick-and-mortar retailers face expenses related to rent, utilities, building maintenance, theft, and other operational costs. Physical locations may also come with certain restrictions, impeding retailers’ ability to alter their storefronts, show new displays, change the store layout, and keep up with evolving consumer expectations. And brands that want to be displayed in-store must invest in ways to stand out.&nbsp;</p>\n<p>However, the costs associated with operating a brick-and-mortar business can be worth it if you can offer an engaging in-store experience that drives sales. As online sales continue to rise, improving display designs, store layouts, and customer service must become a top priority for brick-and-mortar retailers.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">Today’s Successful Brick-and-Mortar Stores are Experiential&nbsp;</h2>\n<p>Ecommerce has changed the face of brick-and-mortar retail. Although the benefits can still outweigh the potential costs, brick-and-mortar businesses need to be careful and strategic about the way they approach decor, merchandising, and customer service within the retail environment.&nbsp;</p>\n<p>Succeeding in a brick-and-mortar store will require retailers and brands to pay close attention to the types of displays and experiences they offer. Everything from the colors used in the design to the flow of traffic patterns throughout the store can have an impact on sales.&nbsp;</p>\n<p>Brick-and-mortar displays need to be on-brand, versatile, and engaging. They need to maintain cohesion with digital channels and offer “Instagrammable” moments for consumers. These kinds of impactful sensory experiences are what keep consumers coming back—instead of opting for the quicker, easier online option.&nbsp;</p>\n<p>The team at InStore Design Display understands the ins and outs of the retail environment, from the unique logistical challenges associated with brick-and-mortar locations to the need for brand consistency across both physical and digital channels. We’ll work with you to design and develop displays for brick-and-mortar retail that tell your brand story and, ultimately, drive sales.&nbsp;</p>\n<p>Looking for inspiration for your next display? <a href=\"https://www.instoredesigndisplay.com/our-work\">Browse our past work</a> on temporary, semi-permanent, and permanent displays, as well as full retail layouts for ideas.&nbsp;</p>\n<p>If you have a brick-and-mortar display idea in mind and want to see it come to life, you’ve come to the right place. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation,</a> and we'll get started.&nbsp;</p>\n<p>&nbsp;</p>\n<h3 style=\"font-weight: 400;\"><a href=\"/the-future-of-brick-and-mortar-guide\" rel=\" noopener\">Download the guide: The Future of Brick-and-Mortar: Immersive Retail Environments</a></h3>", "postBodyRss" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p><!--more--></p>\n<p>Examples of brick-and-mortar businesses include Target, Dick’s Sporting Goods, and Trader Joe's. Although most of today’s brick-and-mortar businesses also have a virtual presence where shoppers can browse, buy, and return products, <a href=\"https://www.forbes.com/sites/jasongoldberg/2022/02/16/brick-and-mortar-sales-grew-faster-than-e-commerce-in-2021/?sh=413a03cadde5\" rel=\"noopener\" target=\"_blank\">brick-and-mortar sales</a> grew faster than digital sales in 2021. Even Amazon, one of the largest and most well-known digital retailers, still maintains brick-and-mortar infrastructure in the form of both permanent storefronts and temporary pop-up stores.&nbsp;</p>\n<h2>Why Do Brick-And-Mortar Stores Continue to Thrive?</h2>\n<p>Unlike virtual businesses, which give customers the ability to self-serve without needing to interact with a sales representative, brick-and-mortar stores provide an engaging in-person experience that digital channels will always lack.&nbsp;</p>\n<p>By giving consumers the opportunity to actually touch and feel your products, interact with your product displays, and have face-to-face conversations with your salespeople, you offer an enhanced customer experience. Offering this same type of convenience and immediate, one-to-one engagement would be much more difficult through online-only stores.&nbsp;</p>\n<p>The types of in-store display designs you use—as well as the layout and atmosphere of your retail location—can give your brand a key competitive advantage. Effective retail displays can encourage impulse buys, emphasize sales and promotions, and provide consumers with an on-brand experience that stops them in their tracks. During periods of heavy foot traffic, as during the winter holidays, this sense of urgency felt in response to certain displays, layouts, and designs is heightened.&nbsp;</p>\n<p>Brick-and-mortar stores are still successful in the digital age because not every business can go entirely virtual. Grocery stores, for example, shoppers still prefer to examine the products for freshness and quality before making purchases.&nbsp;</p>\n<p>In industries such as clothing or cosmetics, consumers often prefer to check out the products in-store before buying them online. This process is known as “showrooming.” Some consumers prefer the opposite—browsing online and buying in-store—to avoid delivery fees or potential security breaches. Many retailers who understand this variance in consumer shopping preferences have learned to offer a seamless omnichannel experience to support different customer journeys.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The Primary Challenge Faced by Brick-and-Mortar Retail</h2>\n<p>Despite these benefits for both sales and customer experiences, brick-and-mortar retail still face a major challenge: Cost.&nbsp;</p>\n<p>Unlike online retailers, brick-and-mortar retailers face expenses related to rent, utilities, building maintenance, theft, and other operational costs. Physical locations may also come with certain restrictions, impeding retailers’ ability to alter their storefronts, show new displays, change the store layout, and keep up with evolving consumer expectations. And brands that want to be displayed in-store must invest in ways to stand out.&nbsp;</p>\n<p>However, the costs associated with operating a brick-and-mortar business can be worth it if you can offer an engaging in-store experience that drives sales. As online sales continue to rise, improving display designs, store layouts, and customer service must become a top priority for brick-and-mortar retailers.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">Today’s Successful Brick-and-Mortar Stores are Experiential&nbsp;</h2>\n<p>Ecommerce has changed the face of brick-and-mortar retail. Although the benefits can still outweigh the potential costs, brick-and-mortar businesses need to be careful and strategic about the way they approach decor, merchandising, and customer service within the retail environment.&nbsp;</p>\n<p>Succeeding in a brick-and-mortar store will require retailers and brands to pay close attention to the types of displays and experiences they offer. Everything from the colors used in the design to the flow of traffic patterns throughout the store can have an impact on sales.&nbsp;</p>\n<p>Brick-and-mortar displays need to be on-brand, versatile, and engaging. They need to maintain cohesion with digital channels and offer “Instagrammable” moments for consumers. These kinds of impactful sensory experiences are what keep consumers coming back—instead of opting for the quicker, easier online option.&nbsp;</p>\n<p>The team at InStore Design Display understands the ins and outs of the retail environment, from the unique logistical challenges associated with brick-and-mortar locations to the need for brand consistency across both physical and digital channels. We’ll work with you to design and develop displays for brick-and-mortar retail that tell your brand story and, ultimately, drive sales.&nbsp;</p>\n<p>Looking for inspiration for your next display? <a href=\"https://www.instoredesigndisplay.com/our-work\">Browse our past work</a> on temporary, semi-permanent, and permanent displays, as well as full retail layouts for ideas.&nbsp;</p>\n<p>If you have a brick-and-mortar display idea in mind and want to see it come to life, you’ve come to the right place. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation,</a> and we'll get started.&nbsp;</p>\n<p>&nbsp;</p>\n<h3 style=\"font-weight: 400;\"><a href=\"/the-future-of-brick-and-mortar-guide\" rel=\" noopener\">Download the guide: The Future of Brick-and-Mortar: Immersive Retail Environments</a></h3>", "postEmailContent" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/brick-and-mortar%20stores.png", "postListContent" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/brick-and-mortar%20stores.png", "postRssContent" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. 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That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "FIcCKJLn", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/NEXT-GEN%20ALPHA%20%281%29.png", "previousPostFeaturedImageAltText" : "Next Generation Shoppers Insights", "previousPostName" : "Through the Eyes of Gen-Alpha: A Shopper Marketing Revolution Unveiled", "previousPostSlug" : "insights/shopper-marketing-through-the-eyes-of-gen-alpha-a-revolution-unveiled", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1704895200000, "publishDateLocalTime" : 1704895200000, "publishDateLocalized" : { "date" : 1704895200000, "format" : "medium", "language" : null }, "publishImmediately" : false, "publishTimezoneOffset" : null, "publishedAt" : 1704895203325, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/what-does-it-mean-to-be-a-brick-and-mortar-store", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p><!--more--></p>\n<p>Examples of brick-and-mortar businesses include Target, Dick’s Sporting Goods, and Trader Joe's. Although most of today’s brick-and-mortar businesses also have a virtual presence where shoppers can browse, buy, and return products, <a href=\"https://www.forbes.com/sites/jasongoldberg/2022/02/16/brick-and-mortar-sales-grew-faster-than-e-commerce-in-2021/?sh=413a03cadde5\" rel=\"noopener\" target=\"_blank\">brick-and-mortar sales</a> grew faster than digital sales in 2021. Even Amazon, one of the largest and most well-known digital retailers, still maintains brick-and-mortar infrastructure in the form of both permanent storefronts and temporary pop-up stores.&nbsp;</p>\n<h2>Why Do Brick-And-Mortar Stores Continue to Thrive?</h2>\n<p>Unlike virtual businesses, which give customers the ability to self-serve without needing to interact with a sales representative, brick-and-mortar stores provide an engaging in-person experience that digital channels will always lack.&nbsp;</p>\n<p>By giving consumers the opportunity to actually touch and feel your products, interact with your product displays, and have face-to-face conversations with your salespeople, you offer an enhanced customer experience. Offering this same type of convenience and immediate, one-to-one engagement would be much more difficult through online-only stores.&nbsp;</p>\n<p>The types of in-store display designs you use—as well as the layout and atmosphere of your retail location—can give your brand a key competitive advantage. Effective retail displays can encourage impulse buys, emphasize sales and promotions, and provide consumers with an on-brand experience that stops them in their tracks. During periods of heavy foot traffic, as during the winter holidays, this sense of urgency felt in response to certain displays, layouts, and designs is heightened.&nbsp;</p>\n<p>Brick-and-mortar stores are still successful in the digital age because not every business can go entirely virtual. Grocery stores, for example, shoppers still prefer to examine the products for freshness and quality before making purchases.&nbsp;</p>\n<p>In industries such as clothing or cosmetics, consumers often prefer to check out the products in-store before buying them online. This process is known as “showrooming.” Some consumers prefer the opposite—browsing online and buying in-store—to avoid delivery fees or potential security breaches. Many retailers who understand this variance in consumer shopping preferences have learned to offer a seamless omnichannel experience to support different customer journeys.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The Primary Challenge Faced by Brick-and-Mortar Retail</h2>\n<p>Despite these benefits for both sales and customer experiences, brick-and-mortar retail still face a major challenge: Cost.&nbsp;</p>\n<p>Unlike online retailers, brick-and-mortar retailers face expenses related to rent, utilities, building maintenance, theft, and other operational costs. Physical locations may also come with certain restrictions, impeding retailers’ ability to alter their storefronts, show new displays, change the store layout, and keep up with evolving consumer expectations. And brands that want to be displayed in-store must invest in ways to stand out.&nbsp;</p>\n<p>However, the costs associated with operating a brick-and-mortar business can be worth it if you can offer an engaging in-store experience that drives sales. As online sales continue to rise, improving display designs, store layouts, and customer service must become a top priority for brick-and-mortar retailers.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">Today’s Successful Brick-and-Mortar Stores are Experiential&nbsp;</h2>\n<p>Ecommerce has changed the face of brick-and-mortar retail. Although the benefits can still outweigh the potential costs, brick-and-mortar businesses need to be careful and strategic about the way they approach decor, merchandising, and customer service within the retail environment.&nbsp;</p>\n<p>Succeeding in a brick-and-mortar store will require retailers and brands to pay close attention to the types of displays and experiences they offer. Everything from the colors used in the design to the flow of traffic patterns throughout the store can have an impact on sales.&nbsp;</p>\n<p>Brick-and-mortar displays need to be on-brand, versatile, and engaging. They need to maintain cohesion with digital channels and offer “Instagrammable” moments for consumers. These kinds of impactful sensory experiences are what keep consumers coming back—instead of opting for the quicker, easier online option.&nbsp;</p>\n<p>The team at InStore Design Display understands the ins and outs of the retail environment, from the unique logistical challenges associated with brick-and-mortar locations to the need for brand consistency across both physical and digital channels. We’ll work with you to design and develop displays for brick-and-mortar retail that tell your brand story and, ultimately, drive sales.&nbsp;</p>\n<p>Looking for inspiration for your next display? <a href=\"https://www.instoredesigndisplay.com/our-work\">Browse our past work</a> on temporary, semi-permanent, and permanent displays, as well as full retail layouts for ideas.&nbsp;</p>\n<p>If you have a brick-and-mortar display idea in mind and want to see it come to life, you’ve come to the right place. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation,</a> and we'll get started.&nbsp;</p>\n<p>&nbsp;</p>\n<h3 style=\"font-weight: 400;\"><a href=\"/the-future-of-brick-and-mortar-guide\" rel=\" noopener\">Download the guide: The Future of Brick-and-Mortar: Immersive Retail Environments</a></h3>", "rssSummary" : "<p>When online shopping first broke into the retail industry, retailers needed a way to distinguish between these new digital shops and their physical locations. That’s how the phrase “brick-and-mortar” came to mean a traditional business or retail outlet with at least one physical location in the community.&nbsp;</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/brick-and-mortar%20stores.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1712066525334, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/b4e64761-66b2-47ce-ab35-375948ea39e9.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/what-does-it-mean-to-be-a-brick-and-mortar-store", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "What Does It Mean to Be a Brick-and-Mortar Store?", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 1696624980593, "updated" : 1704895203329, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/what-does-it-mean-to-be-a-brick-and-mortar-store", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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To Select The Right Material For Your Display", "id" : 66795908020, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "How To Select The Right Material For Your Display", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1680, "featured_image_width" : 3200, "post_summary" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Q1", "campaign_utm" : "Q1", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/display%20your%20products%20proudly.png", "featured_image_alt_text" : "", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Selecting the right material for your retail display can be a daunting task. Here are 9 unique ideas to elevate your customers retail experience. ", "post_body" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n<!--more-->\n<h2>What Is Visual Merchandising?</h2>\n<p>Visual merchandising is the act of designing an environment that primes your customer to buy. It encompasses everything from store display colors, materials, and fixtures to lighting, music, and scent. Even in today’s world where e-commerce continues to grow at a breakneck pace, visual merchandising in a physical environment may be one of the greatest competitive advantages in your brick-and-mortar store.</p>\n<p>So how do you use visual merchandising to increase store traffic and sales?</p>\n<p>It starts with understanding your options.</p>\n<h2>Picking Materials for Your Display</h2>\n<p>Your merchandise display design is, foremost, a reflection of your brand. Just as it wouldn’t make sense to use futuristic acrylic or PVC shelving at an earthy, natural food store, there will be certain materials, colors, and themes that will (or won’t) work for you.&nbsp;</p>\n<p>While metal, wood, plastic, and glass are the most common materials used in displays for shops, material choice goes beyond the aesthetics of these materials. There are also considerations about longevity, security, and maintenance to consider. Ask yourself:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Do you need a mobile display, or will it be stationary?</li>\n<li>How important is sustainability to you? Some materials are coated in harmful chemicals that can’t be recycled.</li>\n<li>Do your items need to be secured behind a locking case or on a tether, or can they be out in the open?</li>\n<li>How long does your display need to last? Cardboard or paper displays are practical and economical for short-term promotions, while more durable substances like acrylic, metal, and wood are better for long-term displays.</li>\n<li>Does your display need to include interactive or electronic components?</li>\n<li>Where will your display be featured — on the floor, wall, as an endcap, on a countertop, in a window, or somewhere else?</li>\n</ul>\n<h2>5 Retail Display Ideas for Inspiration</h2>\n<p>If you’re short on fresh, in-store branding ideas, we’ve got you covered. Here are 11 creative retail display ideas that will turn heads (and lead to bigger sales for your shop).</p>\n<h3>1: Streamlined franchise storefront display</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-6.png\" alt=\"WorkCardR-6\" width=\"975\" loading=\"lazy\"></p>\n<p>Check out this eye-catching design for Title Boxing, a gym franchise, that draws passers-by into the store, while creating a streamlined brand experience and providing functionality with a well-organized cash wrap.</p>\n<h3>2: Modular apparel display on wheels</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22.png\" alt=\"WorkCardP-22\" width=\"975\" loading=\"lazy\"></p>\n<p>This rollable display for Fayettechill, an outdoor apparel company, highlights its products while providing an opportunity to showcase a bit of branded imagery.&nbsp;</p>\n<h3>3: Promo displays</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-21-1.png\" alt=\"WorkCardP-21-1\" width=\"975\" loading=\"lazy\"></p>\n<p>Your promo items require special treatment to make them pop, so how do you display promotional products in a way that really grabs your customers’ attention? This example of a promo display was for cannabis brand Lola Lola. We used a combination of materials to highlight a single product.</p>\n<h3>4: Unique or custom retail display cases</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-12.png\" alt=\"WorkCardR-12\" width=\"975\" loading=\"lazy\"></p>\n<p>A custom acrylic display case can drive additional conversions by bringing a “wow” factor to your environment. This modular freestanding display created for Boulevard Brewery uses a combination of lighting and 3D elements to grab attention and educate the consumer.</p>\n<h3>5: Lighted display cases (with a pop of color)</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-7-2.png\" alt=\"WorkCardR-7-2\" width=\"975\" loading=\"lazy\"></p>\n<p>EyeSmith’s retail eyewear space features clean lines and open spaces while using special lighting, acrylic wall display shelves, glass display cases, and a signature color to create a warm ambiance.</p>\n<h2>Tips for Choosing or Designing the Best Display System</h2>\n<p>Although it’s great to daydream about your next retail store display, we don’t want to leave you hanging — here are a few takeaways that’ll help you take the next step in choosing (and creating) the best display system for your store.</p>\n<h3>1. Pick the right materials</h3>\n<p>As a recap, this might include metal, wood, plastics like acrylic or PVC, glass, cardboard, or paper — or some combination of these.</p>\n<h3>2. Buy (or build) your retail display cases</h3>\n<p>If you’re looking for a more customized retail display case or structure, you can build it yourself or share your vision with a store display designer who can design it for you. Otherwise, visit thrift stores for commercial goods and online marketplaces like Craigslist or eBay to find used store displays and structures.</p>\n<h3>3. Look at costs</h3>\n<p>It’s not as straightforward as the cost of supplies, either. Think about the time it’ll take you to construct your display or the cost of labor to have someone assemble your display. Here are the major cost considerations when planning your custom retail displays:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Materials (wood, paper, cardboard, metal, or plastic)</li>\n<li>Cutting and assembly processes</li>\n<li>Content writing and graphic design services</li>\n<li>For DIY-ers, added time spent learning new skills and putting displays together</li>\n<li>Fees for interior decorators or retail display design services</li>\n</ul>\n<h3>4. Work with a retail display design + build partner</h3>\n<p>If you’d rather skip the complexity and expense of purchasing, designing, and constructing retail displays yourself, consider hiring a partner like InStore Design Display. We’ve been doing this for over 100 years and there’s no project too ambitious for us to take on.</p>\n<p><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a free consultation</a> with our team to see how we can bring your vision to life.</p>", "publish_immediately" : false, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1700705340470, "rss_body" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n<!--more-->\n<h2>What Is Visual Merchandising?</h2>\n<p>Visual merchandising is the act of designing an environment that primes your customer to buy. It encompasses everything from store display colors, materials, and fixtures to lighting, music, and scent. Even in today’s world where e-commerce continues to grow at a breakneck pace, visual merchandising in a physical environment may be one of the greatest competitive advantages in your brick-and-mortar store.</p>\n<p>So how do you use visual merchandising to increase store traffic and sales?</p>\n<p>It starts with understanding your options.</p>\n<h2>Picking Materials for Your Display</h2>\n<p>Your merchandise display design is, foremost, a reflection of your brand. Just as it wouldn’t make sense to use futuristic acrylic or PVC shelving at an earthy, natural food store, there will be certain materials, colors, and themes that will (or won’t) work for you.&nbsp;</p>\n<p>While metal, wood, plastic, and glass are the most common materials used in displays for shops, material choice goes beyond the aesthetics of these materials. There are also considerations about longevity, security, and maintenance to consider. Ask yourself:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Do you need a mobile display, or will it be stationary?</li>\n<li>How important is sustainability to you? Some materials are coated in harmful chemicals that can’t be recycled.</li>\n<li>Do your items need to be secured behind a locking case or on a tether, or can they be out in the open?</li>\n<li>How long does your display need to last? Cardboard or paper displays are practical and economical for short-term promotions, while more durable substances like acrylic, metal, and wood are better for long-term displays.</li>\n<li>Does your display need to include interactive or electronic components?</li>\n<li>Where will your display be featured — on the floor, wall, as an endcap, on a countertop, in a window, or somewhere else?</li>\n</ul>\n<h2>5 Retail Display Ideas for Inspiration</h2>\n<p>If you’re short on fresh, in-store branding ideas, we’ve got you covered. Here are 11 creative retail display ideas that will turn heads (and lead to bigger sales for your shop).</p>\n<h3>1: Streamlined franchise storefront display</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-6.png\" alt=\"WorkCardR-6\" width=\"975\" loading=\"lazy\"></p>\n<p>Check out this eye-catching design for Title Boxing, a gym franchise, that draws passers-by into the store, while creating a streamlined brand experience and providing functionality with a well-organized cash wrap.</p>\n<h3>2: Modular apparel display on wheels</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22.png\" alt=\"WorkCardP-22\" width=\"975\" loading=\"lazy\"></p>\n<p>This rollable display for Fayettechill, an outdoor apparel company, highlights its products while providing an opportunity to showcase a bit of branded imagery.&nbsp;</p>\n<h3>3: Promo displays</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-21-1.png\" alt=\"WorkCardP-21-1\" width=\"975\" loading=\"lazy\"></p>\n<p>Your promo items require special treatment to make them pop, so how do you display promotional products in a way that really grabs your customers’ attention? This example of a promo display was for cannabis brand Lola Lola. We used a combination of materials to highlight a single product.</p>\n<h3>4: Unique or custom retail display cases</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-12.png\" alt=\"WorkCardR-12\" width=\"975\" loading=\"lazy\"></p>\n<p>A custom acrylic display case can drive additional conversions by bringing a “wow” factor to your environment. This modular freestanding display created for Boulevard Brewery uses a combination of lighting and 3D elements to grab attention and educate the consumer.</p>\n<h3>5: Lighted display cases (with a pop of color)</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-7-2.png\" alt=\"WorkCardR-7-2\" width=\"975\" loading=\"lazy\"></p>\n<p>EyeSmith’s retail eyewear space features clean lines and open spaces while using special lighting, acrylic wall display shelves, glass display cases, and a signature color to create a warm ambiance.</p>\n<h2>Tips for Choosing or Designing the Best Display System</h2>\n<p>Although it’s great to daydream about your next retail store display, we don’t want to leave you hanging — here are a few takeaways that’ll help you take the next step in choosing (and creating) the best display system for your store.</p>\n<h3>1. Pick the right materials</h3>\n<p>As a recap, this might include metal, wood, plastics like acrylic or PVC, glass, cardboard, or paper — or some combination of these.</p>\n<h3>2. Buy (or build) your retail display cases</h3>\n<p>If you’re looking for a more customized retail display case or structure, you can build it yourself or share your vision with a store display designer who can design it for you. Otherwise, visit thrift stores for commercial goods and online marketplaces like Craigslist or eBay to find used store displays and structures.</p>\n<h3>3. Look at costs</h3>\n<p>It’s not as straightforward as the cost of supplies, either. Think about the time it’ll take you to construct your display or the cost of labor to have someone assemble your display. Here are the major cost considerations when planning your custom retail displays:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Materials (wood, paper, cardboard, metal, or plastic)</li>\n<li>Cutting and assembly processes</li>\n<li>Content writing and graphic design services</li>\n<li>For DIY-ers, added time spent learning new skills and putting displays together</li>\n<li>Fees for interior decorators or retail display design services</li>\n</ul>\n<h3>4. Work with a retail display design + build partner</h3>\n<p>If you’d rather skip the complexity and expense of purchasing, designing, and constructing retail displays yourself, consider hiring a partner like InStore Design Display. We’ve been doing this for over 100 years and there’s no project too ambitious for us to take on.</p>\n<p><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a free consultation</a> with our team to see how we can bring your vision to life.</p>", "rss_summary" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "unpublished_at" : 1695923190775, "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "generate_json_ld_enabled" : true, "keywords" : [ ], "composition_id" : 0, "past_mab_experiment_ids" : [ ], "tweet_immediately" : false, "security_state" : "NONE", "placement_guids" : [ ], "css" : { }, "css_text" : "", "allowed_slug_conflict" : false, "page_redirected" : false, "personas" : [ ], "blog_post_schedule_task_uid" : null }, "metaDescription" : "Selecting the right material for your retail display can be a daunting task. 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It encompasses everything from store display colors, materials, and fixtures to lighting, music, and scent. Even in today’s world where e-commerce continues to grow at a breakneck pace, visual merchandising in a physical environment may be one of the greatest competitive advantages in your brick-and-mortar store.</p>\n<p>So how do you use visual merchandising to increase store traffic and sales?</p>\n<p>It starts with understanding your options.</p>\n<h2>Picking Materials for Your Display</h2>\n<p>Your merchandise display design is, foremost, a reflection of your brand. Just as it wouldn’t make sense to use futuristic acrylic or PVC shelving at an earthy, natural food store, there will be certain materials, colors, and themes that will (or won’t) work for you.&nbsp;</p>\n<p>While metal, wood, plastic, and glass are the most common materials used in displays for shops, material choice goes beyond the aesthetics of these materials. There are also considerations about longevity, security, and maintenance to consider. Ask yourself:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Do you need a mobile display, or will it be stationary?</li>\n<li>How important is sustainability to you? Some materials are coated in harmful chemicals that can’t be recycled.</li>\n<li>Do your items need to be secured behind a locking case or on a tether, or can they be out in the open?</li>\n<li>How long does your display need to last? Cardboard or paper displays are practical and economical for short-term promotions, while more durable substances like acrylic, metal, and wood are better for long-term displays.</li>\n<li>Does your display need to include interactive or electronic components?</li>\n<li>Where will your display be featured — on the floor, wall, as an endcap, on a countertop, in a window, or somewhere else?</li>\n</ul>\n<h2>5 Retail Display Ideas for Inspiration</h2>\n<p>If you’re short on fresh, in-store branding ideas, we’ve got you covered. Here are 11 creative retail display ideas that will turn heads (and lead to bigger sales for your shop).</p>\n<h3>1: Streamlined franchise storefront display</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-6.png\" alt=\"WorkCardR-6\" width=\"975\" loading=\"lazy\"></p>\n<p>Check out this eye-catching design for Title Boxing, a gym franchise, that draws passers-by into the store, while creating a streamlined brand experience and providing functionality with a well-organized cash wrap.</p>\n<h3>2: Modular apparel display on wheels</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22.png\" alt=\"WorkCardP-22\" width=\"975\" loading=\"lazy\"></p>\n<p>This rollable display for Fayettechill, an outdoor apparel company, highlights its products while providing an opportunity to showcase a bit of branded imagery.&nbsp;</p>\n<h3>3: Promo displays</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-21-1.png\" alt=\"WorkCardP-21-1\" width=\"975\" loading=\"lazy\"></p>\n<p>Your promo items require special treatment to make them pop, so how do you display promotional products in a way that really grabs your customers’ attention? This example of a promo display was for cannabis brand Lola Lola. We used a combination of materials to highlight a single product.</p>\n<h3>4: Unique or custom retail display cases</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-12.png\" alt=\"WorkCardR-12\" width=\"975\" loading=\"lazy\"></p>\n<p>A custom acrylic display case can drive additional conversions by bringing a “wow” factor to your environment. This modular freestanding display created for Boulevard Brewery uses a combination of lighting and 3D elements to grab attention and educate the consumer.</p>\n<h3>5: Lighted display cases (with a pop of color)</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-7-2.png\" alt=\"WorkCardR-7-2\" width=\"975\" loading=\"lazy\"></p>\n<p>EyeSmith’s retail eyewear space features clean lines and open spaces while using special lighting, acrylic wall display shelves, glass display cases, and a signature color to create a warm ambiance.</p>\n<h2>Tips for Choosing or Designing the Best Display System</h2>\n<p>Although it’s great to daydream about your next retail store display, we don’t want to leave you hanging — here are a few takeaways that’ll help you take the next step in choosing (and creating) the best display system for your store.</p>\n<h3>1. Pick the right materials</h3>\n<p>As a recap, this might include metal, wood, plastics like acrylic or PVC, glass, cardboard, or paper — or some combination of these.</p>\n<h3>2. Buy (or build) your retail display cases</h3>\n<p>If you’re looking for a more customized retail display case or structure, you can build it yourself or share your vision with a store display designer who can design it for you. Otherwise, visit thrift stores for commercial goods and online marketplaces like Craigslist or eBay to find used store displays and structures.</p>\n<h3>3. Look at costs</h3>\n<p>It’s not as straightforward as the cost of supplies, either. Think about the time it’ll take you to construct your display or the cost of labor to have someone assemble your display. Here are the major cost considerations when planning your custom retail displays:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Materials (wood, paper, cardboard, metal, or plastic)</li>\n<li>Cutting and assembly processes</li>\n<li>Content writing and graphic design services</li>\n<li>For DIY-ers, added time spent learning new skills and putting displays together</li>\n<li>Fees for interior decorators or retail display design services</li>\n</ul>\n<h3>4. Work with a retail display design + build partner</h3>\n<p>If you’d rather skip the complexity and expense of purchasing, designing, and constructing retail displays yourself, consider hiring a partner like InStore Design Display. We’ve been doing this for over 100 years and there’s no project too ambitious for us to take on.</p>\n<p><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a free consultation</a> with our team to see how we can bring your vision to life.</p>", "postBodyRss" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n<!--more-->\n<h2>What Is Visual Merchandising?</h2>\n<p>Visual merchandising is the act of designing an environment that primes your customer to buy. It encompasses everything from store display colors, materials, and fixtures to lighting, music, and scent. Even in today’s world where e-commerce continues to grow at a breakneck pace, visual merchandising in a physical environment may be one of the greatest competitive advantages in your brick-and-mortar store.</p>\n<p>So how do you use visual merchandising to increase store traffic and sales?</p>\n<p>It starts with understanding your options.</p>\n<h2>Picking Materials for Your Display</h2>\n<p>Your merchandise display design is, foremost, a reflection of your brand. Just as it wouldn’t make sense to use futuristic acrylic or PVC shelving at an earthy, natural food store, there will be certain materials, colors, and themes that will (or won’t) work for you.&nbsp;</p>\n<p>While metal, wood, plastic, and glass are the most common materials used in displays for shops, material choice goes beyond the aesthetics of these materials. There are also considerations about longevity, security, and maintenance to consider. Ask yourself:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Do you need a mobile display, or will it be stationary?</li>\n<li>How important is sustainability to you? Some materials are coated in harmful chemicals that can’t be recycled.</li>\n<li>Do your items need to be secured behind a locking case or on a tether, or can they be out in the open?</li>\n<li>How long does your display need to last? Cardboard or paper displays are practical and economical for short-term promotions, while more durable substances like acrylic, metal, and wood are better for long-term displays.</li>\n<li>Does your display need to include interactive or electronic components?</li>\n<li>Where will your display be featured — on the floor, wall, as an endcap, on a countertop, in a window, or somewhere else?</li>\n</ul>\n<h2>5 Retail Display Ideas for Inspiration</h2>\n<p>If you’re short on fresh, in-store branding ideas, we’ve got you covered. Here are 11 creative retail display ideas that will turn heads (and lead to bigger sales for your shop).</p>\n<h3>1: Streamlined franchise storefront display</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-6.png\" alt=\"WorkCardR-6\" width=\"975\" loading=\"lazy\"></p>\n<p>Check out this eye-catching design for Title Boxing, a gym franchise, that draws passers-by into the store, while creating a streamlined brand experience and providing functionality with a well-organized cash wrap.</p>\n<h3>2: Modular apparel display on wheels</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22.png\" alt=\"WorkCardP-22\" width=\"975\" loading=\"lazy\"></p>\n<p>This rollable display for Fayettechill, an outdoor apparel company, highlights its products while providing an opportunity to showcase a bit of branded imagery.&nbsp;</p>\n<h3>3: Promo displays</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-21-1.png\" alt=\"WorkCardP-21-1\" width=\"975\" loading=\"lazy\"></p>\n<p>Your promo items require special treatment to make them pop, so how do you display promotional products in a way that really grabs your customers’ attention? This example of a promo display was for cannabis brand Lola Lola. We used a combination of materials to highlight a single product.</p>\n<h3>4: Unique or custom retail display cases</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-12.png\" alt=\"WorkCardR-12\" width=\"975\" loading=\"lazy\"></p>\n<p>A custom acrylic display case can drive additional conversions by bringing a “wow” factor to your environment. This modular freestanding display created for Boulevard Brewery uses a combination of lighting and 3D elements to grab attention and educate the consumer.</p>\n<h3>5: Lighted display cases (with a pop of color)</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-7-2.png\" alt=\"WorkCardR-7-2\" width=\"975\" loading=\"lazy\"></p>\n<p>EyeSmith’s retail eyewear space features clean lines and open spaces while using special lighting, acrylic wall display shelves, glass display cases, and a signature color to create a warm ambiance.</p>\n<h2>Tips for Choosing or Designing the Best Display System</h2>\n<p>Although it’s great to daydream about your next retail store display, we don’t want to leave you hanging — here are a few takeaways that’ll help you take the next step in choosing (and creating) the best display system for your store.</p>\n<h3>1. Pick the right materials</h3>\n<p>As a recap, this might include metal, wood, plastics like acrylic or PVC, glass, cardboard, or paper — or some combination of these.</p>\n<h3>2. Buy (or build) your retail display cases</h3>\n<p>If you’re looking for a more customized retail display case or structure, you can build it yourself or share your vision with a store display designer who can design it for you. Otherwise, visit thrift stores for commercial goods and online marketplaces like Craigslist or eBay to find used store displays and structures.</p>\n<h3>3. Look at costs</h3>\n<p>It’s not as straightforward as the cost of supplies, either. Think about the time it’ll take you to construct your display or the cost of labor to have someone assemble your display. Here are the major cost considerations when planning your custom retail displays:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Materials (wood, paper, cardboard, metal, or plastic)</li>\n<li>Cutting and assembly processes</li>\n<li>Content writing and graphic design services</li>\n<li>For DIY-ers, added time spent learning new skills and putting displays together</li>\n<li>Fees for interior decorators or retail display design services</li>\n</ul>\n<h3>4. Work with a retail display design + build partner</h3>\n<p>If you’d rather skip the complexity and expense of purchasing, designing, and constructing retail displays yourself, consider hiring a partner like InStore Design Display. We’ve been doing this for over 100 years and there’s no project too ambitious for us to take on.</p>\n<p><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a free consultation</a> with our team to see how we can bring your vision to life.</p>", "postEmailContent" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p> \n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/display%20your%20products%20proudly.png", "postListContent" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p> \n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/display%20your%20products%20proudly.png", "postRssContent" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p> \n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/display%20your%20products%20proudly.png", "postSummary" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n", "postSummaryRss" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p> \n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "MCCyKxgH", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/brick-and-mortar%20stores.png", "previousPostFeaturedImageAltText" : "realities of brick-and-mortar stores", "previousPostName" : "What Does It Mean to Be a Brick-and-Mortar Store?", "previousPostSlug" : "insights/what-does-it-mean-to-be-a-brick-and-mortar-store", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1700705340000, "publishDateLocalTime" : 1700705340000, "publishDateLocalized" : { "date" : 1700705340000, "format" : "medium", "language" : null }, "publishImmediately" : false, "publishTimezoneOffset" : null, "publishedAt" : 1700705340470, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/how-to-select-the-right-material-for-your-display", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n<!--more-->\n<h2>What Is Visual Merchandising?</h2>\n<p>Visual merchandising is the act of designing an environment that primes your customer to buy. It encompasses everything from store display colors, materials, and fixtures to lighting, music, and scent. Even in today’s world where e-commerce continues to grow at a breakneck pace, visual merchandising in a physical environment may be one of the greatest competitive advantages in your brick-and-mortar store.</p>\n<p>So how do you use visual merchandising to increase store traffic and sales?</p>\n<p>It starts with understanding your options.</p>\n<h2>Picking Materials for Your Display</h2>\n<p>Your merchandise display design is, foremost, a reflection of your brand. Just as it wouldn’t make sense to use futuristic acrylic or PVC shelving at an earthy, natural food store, there will be certain materials, colors, and themes that will (or won’t) work for you.&nbsp;</p>\n<p>While metal, wood, plastic, and glass are the most common materials used in displays for shops, material choice goes beyond the aesthetics of these materials. There are also considerations about longevity, security, and maintenance to consider. Ask yourself:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Do you need a mobile display, or will it be stationary?</li>\n<li>How important is sustainability to you? Some materials are coated in harmful chemicals that can’t be recycled.</li>\n<li>Do your items need to be secured behind a locking case or on a tether, or can they be out in the open?</li>\n<li>How long does your display need to last? Cardboard or paper displays are practical and economical for short-term promotions, while more durable substances like acrylic, metal, and wood are better for long-term displays.</li>\n<li>Does your display need to include interactive or electronic components?</li>\n<li>Where will your display be featured — on the floor, wall, as an endcap, on a countertop, in a window, or somewhere else?</li>\n</ul>\n<h2>5 Retail Display Ideas for Inspiration</h2>\n<p>If you’re short on fresh, in-store branding ideas, we’ve got you covered. Here are 11 creative retail display ideas that will turn heads (and lead to bigger sales for your shop).</p>\n<h3>1: Streamlined franchise storefront display</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-6.png\" alt=\"WorkCardR-6\" width=\"975\" loading=\"lazy\"></p>\n<p>Check out this eye-catching design for Title Boxing, a gym franchise, that draws passers-by into the store, while creating a streamlined brand experience and providing functionality with a well-organized cash wrap.</p>\n<h3>2: Modular apparel display on wheels</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22.png\" alt=\"WorkCardP-22\" width=\"975\" loading=\"lazy\"></p>\n<p>This rollable display for Fayettechill, an outdoor apparel company, highlights its products while providing an opportunity to showcase a bit of branded imagery.&nbsp;</p>\n<h3>3: Promo displays</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardP-21-1.png\" alt=\"WorkCardP-21-1\" width=\"975\" loading=\"lazy\"></p>\n<p>Your promo items require special treatment to make them pop, so how do you display promotional products in a way that really grabs your customers’ attention? This example of a promo display was for cannabis brand Lola Lola. We used a combination of materials to highlight a single product.</p>\n<h3>4: Unique or custom retail display cases</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-12.png\" alt=\"WorkCardR-12\" width=\"975\" loading=\"lazy\"></p>\n<p>A custom acrylic display case can drive additional conversions by bringing a “wow” factor to your environment. This modular freestanding display created for Boulevard Brewery uses a combination of lighting and 3D elements to grab attention and educate the consumer.</p>\n<h3>5: Lighted display cases (with a pop of color)</h3>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/WorkCardR-7-2.png\" alt=\"WorkCardR-7-2\" width=\"975\" loading=\"lazy\"></p>\n<p>EyeSmith’s retail eyewear space features clean lines and open spaces while using special lighting, acrylic wall display shelves, glass display cases, and a signature color to create a warm ambiance.</p>\n<h2>Tips for Choosing or Designing the Best Display System</h2>\n<p>Although it’s great to daydream about your next retail store display, we don’t want to leave you hanging — here are a few takeaways that’ll help you take the next step in choosing (and creating) the best display system for your store.</p>\n<h3>1. Pick the right materials</h3>\n<p>As a recap, this might include metal, wood, plastics like acrylic or PVC, glass, cardboard, or paper — or some combination of these.</p>\n<h3>2. Buy (or build) your retail display cases</h3>\n<p>If you’re looking for a more customized retail display case or structure, you can build it yourself or share your vision with a store display designer who can design it for you. Otherwise, visit thrift stores for commercial goods and online marketplaces like Craigslist or eBay to find used store displays and structures.</p>\n<h3>3. Look at costs</h3>\n<p>It’s not as straightforward as the cost of supplies, either. Think about the time it’ll take you to construct your display or the cost of labor to have someone assemble your display. Here are the major cost considerations when planning your custom retail displays:</p>\n<ul style=\"line-height: 1.5;\">\n<li>Materials (wood, paper, cardboard, metal, or plastic)</li>\n<li>Cutting and assembly processes</li>\n<li>Content writing and graphic design services</li>\n<li>For DIY-ers, added time spent learning new skills and putting displays together</li>\n<li>Fees for interior decorators or retail display design services</li>\n</ul>\n<h3>4. Work with a retail display design + build partner</h3>\n<p>If you’d rather skip the complexity and expense of purchasing, designing, and constructing retail displays yourself, consider hiring a partner like InStore Design Display. We’ve been doing this for over 100 years and there’s no project too ambitious for us to take on.</p>\n<p><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a free consultation</a> with our team to see how we can bring your vision to life.</p>", "rssSummary" : "<p>When you’re in retail, first impressions are everything: meaning your window and store displays play a major role in getting people in the door.</p>\n<p>If you’re just here for the information, feel free to jump ahead — otherwise, here’s a crash course on how to do creative retail displays using a variety of materials.</p>\n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/display%20your%20products%20proudly.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1707876540808, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/6401d68e-d7a7-4c89-bad5-e8bf90342c0c.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/how-to-select-the-right-material-for-your-display", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "How To Select The Right Material For Your Display", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 1695923190775, "updated" : 1700705340475, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/how-to-select-the-right-material-for-your-display", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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Want some secrets to getting your product displays approved?</p>\n<p>Then read on. After working with major retailers like Walmart, CVS, and Publix for over 20 years, we’ve seen what works and what doesn’t.</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Q4 Scheduled Posts", "campaign_utm" : "Q4%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/SECRETS%20TO%20RETAIL%20DISPLAY%20APPROVAL.png", "featured_image_alt_text" : "SECRETS TO RETAIL DISPLAY APPROVAL", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Five tips to garner retailer’s approval of your product display program.", "post_body" : "<p>Attention product suppliers! Want some secrets to getting your product displays approved?</p>\n<p>Then read on. After working with major retailers like Walmart, CVS, and Publix for over 20 years, we’ve seen what works and what doesn’t.</p>\n<p><!--more--></p>\n<h3 style=\"font-weight: normal;\">One of the most common mistakes we’ve seen goes like this . . .&nbsp;</h3>\n<p>After the enormous task of presenting a product and being awarded space in-store, suppliers are usually tasked with <a href=\"/insights/3-ways-to-build-brand-loyalty-from-digital-to-packaging-to-displays\" rel=\"noopener\" target=\"_blank\">supporting their brand</a> through display promotions when the “mod drops” (i.e., the product hits shelves). But, when it comes time to get approval, their display concept is turned down because it doesn’t adhere to the retailer’s guidelines (e.g., substrates, graphics, placement).</p>\n<h3 style=\"font-weight: normal;\">To avoid this kind of situation, follow these five tips to garner retailer’s approval of your product display program:</h3>\n<ol style=\"line-height: 1.5;\">\n<li style=\"line-height: 1.5;\">Provide renderings and/or prototypes with details on size, substrates, hardware, and functionality that fit within the retailer’s guidelines.</li>\n<li style=\"line-height: 1.5;\">Demonstrate how and where your display program will fit in the store profile.</li>\n<li style=\"line-height: 1.5;\">Show how your display’s <a href=\"https://www.lightspeedhq.co.uk/blog/how-to-level-up-your-retail-stores-customer-service/\" rel=\"noopener\" target=\"_blank\">in-store experience</a> connects to an online one. For example, Include QR codes that lead to videos or websites to integrate digital with physical in-store and drive sales.</li>\n<li style=\"line-height: 1.5;\">Address how store personnel will interact with your display—from the dock to the store floor. Execution at the store level is imperative to the success of your display program. Attention-getting labels, color-coded shippers, and detailed instruction letters can drastically increase the likelihood your display will be installed properly. How your display program is produced, fulfilled, kit-packed, delivered, and replenished affects your time to market.</li>\n<li style=\"line-height: 1.5;\">Provide details on how your team will execute flawlessly once the approval is granted. Referencing <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">prior customer projects</a> can help the retailer build confidence in your team’s abilities to deliver.</li>\n</ol>\n<p style=\"line-height: 1.5;\">Remember, your job is to make the life of the store associate easier.</p>\n<h3 style=\"font-weight: normal;\">Whether you are on the product or store side of this scenario, your end goal is the same: increased sales.</h3>\n<p>If you need support to gain approval for your product display program, engage a partner that can help you get it done. And please remember, the right time to bring in a partner like InStore Design Display is <span style=\"font-weight: bold;\"><em>before</em></span> you present to the buyer. Faster time to market, successful store execution, and cost savings are more likely when you have experience and deep retailer relations on your side.</p>\n<p>{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711664378936, "rss_body" : "<p>Attention product suppliers! Want some secrets to getting your product displays approved?</p>\n<p>Then read on. After working with major retailers like Walmart, CVS, and Publix for over 20 years, we’ve seen what works and what doesn’t.</p>\n<p><!--more--></p>\n<h3 style=\"font-weight: normal;\">One of the most common mistakes we’ve seen goes like this . . .&nbsp;</h3>\n<p>After the enormous task of presenting a product and being awarded space in-store, suppliers are usually tasked with <a href=\"/insights/3-ways-to-build-brand-loyalty-from-digital-to-packaging-to-displays\" rel=\"noopener\" target=\"_blank\">supporting their brand</a> through display promotions when the “mod drops” (i.e., the product hits shelves). But, when it comes time to get approval, their display concept is turned down because it doesn’t adhere to the retailer’s guidelines (e.g., substrates, graphics, placement).</p>\n<h3 style=\"font-weight: normal;\">To avoid this kind of situation, follow these five tips to garner retailer’s approval of your product display program:</h3>\n<ol style=\"line-height: 1.5;\">\n<li style=\"line-height: 1.5;\">Provide renderings and/or prototypes with details on size, substrates, hardware, and functionality that fit within the retailer’s guidelines.</li>\n<li style=\"line-height: 1.5;\">Demonstrate how and where your display program will fit in the store profile.</li>\n<li style=\"line-height: 1.5;\">Show how your display’s <a href=\"https://www.lightspeedhq.co.uk/blog/how-to-level-up-your-retail-stores-customer-service/\" rel=\"noopener\" target=\"_blank\">in-store experience</a> connects to an online one. For example, Include QR codes that lead to videos or websites to integrate digital with physical in-store and drive sales.</li>\n<li style=\"line-height: 1.5;\">Address how store personnel will interact with your display—from the dock to the store floor. Execution at the store level is imperative to the success of your display program. Attention-getting labels, color-coded shippers, and detailed instruction letters can drastically increase the likelihood your display will be installed properly. How your display program is produced, fulfilled, kit-packed, delivered, and replenished affects your time to market.</li>\n<li style=\"line-height: 1.5;\">Provide details on how your team will execute flawlessly once the approval is granted. Referencing <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">prior customer projects</a> can help the retailer build confidence in your team’s abilities to deliver.</li>\n</ol>\n<p style=\"line-height: 1.5;\">Remember, your job is to make the life of the store associate easier.</p>\n<h3 style=\"font-weight: normal;\">Whether you are on the product or store side of this scenario, your end goal is the same: increased sales.</h3>\n<p>If you need support to gain approval for your product display program, engage a partner that can help you get it done. And please remember, the right time to bring in a partner like InStore Design Display is <span style=\"font-weight: bold;\"><em>before</em></span> you present to the buyer. Faster time to market, successful store execution, and cost savings are more likely when you have experience and deep retailer relations on your side.</p>\n<p>{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "rss_summary" : "<p>Attention product suppliers! Want some secrets to getting your product displays approved?</p>\n<p>Then read on. 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Want some secrets to getting your product displays approved?</p>\n<p>Then read on. After working with major retailers like Walmart, CVS, and Publix for over 20 years, we’ve seen what works and what doesn’t.</p>\n<p><!--more--></p>\n<h3 style=\"font-weight: normal;\">One of the most common mistakes we’ve seen goes like this . . .&nbsp;</h3>\n<p>After the enormous task of presenting a product and being awarded space in-store, suppliers are usually tasked with <a href=\"/insights/3-ways-to-build-brand-loyalty-from-digital-to-packaging-to-displays\" rel=\"noopener\" target=\"_blank\">supporting their brand</a> through display promotions when the “mod drops” (i.e., the product hits shelves). But, when it comes time to get approval, their display concept is turned down because it doesn’t adhere to the retailer’s guidelines (e.g., substrates, graphics, placement).</p>\n<h3 style=\"font-weight: normal;\">To avoid this kind of situation, follow these five tips to garner retailer’s approval of your product display program:</h3>\n<ol style=\"line-height: 1.5;\">\n<li style=\"line-height: 1.5;\">Provide renderings and/or prototypes with details on size, substrates, hardware, and functionality that fit within the retailer’s guidelines.</li>\n<li style=\"line-height: 1.5;\">Demonstrate how and where your display program will fit in the store profile.</li>\n<li style=\"line-height: 1.5;\">Show how your display’s <a href=\"https://www.lightspeedhq.co.uk/blog/how-to-level-up-your-retail-stores-customer-service/\" rel=\"noopener\" target=\"_blank\">in-store experience</a> connects to an online one. For example, Include QR codes that lead to videos or websites to integrate digital with physical in-store and drive sales.</li>\n<li style=\"line-height: 1.5;\">Address how store personnel will interact with your display—from the dock to the store floor. Execution at the store level is imperative to the success of your display program. Attention-getting labels, color-coded shippers, and detailed instruction letters can drastically increase the likelihood your display will be installed properly. How your display program is produced, fulfilled, kit-packed, delivered, and replenished affects your time to market.</li>\n<li style=\"line-height: 1.5;\">Provide details on how your team will execute flawlessly once the approval is granted. Referencing <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">prior customer projects</a> can help the retailer build confidence in your team’s abilities to deliver.</li>\n</ol>\n<p style=\"line-height: 1.5;\">Remember, your job is to make the life of the store associate easier.</p>\n<h3 style=\"font-weight: normal;\">Whether you are on the product or store side of this scenario, your end goal is the same: increased sales.</h3>\n<p>If you need support to gain approval for your product display program, engage a partner that can help you get it done. And please remember, the right time to bring in a partner like InStore Design Display is <span style=\"font-weight: bold;\"><em>before</em></span> you present to the buyer. Faster time to market, successful store execution, and cost savings are more likely when you have experience and deep retailer relations on your side.</p>\n<p>{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "postBodyRss" : "<p>Attention product suppliers! Want some secrets to getting your product displays approved?</p>\n<p>Then read on. After working with major retailers like Walmart, CVS, and Publix for over 20 years, we’ve seen what works and what doesn’t.</p>\n<p><!--more--></p>\n<h3 style=\"font-weight: normal;\">One of the most common mistakes we’ve seen goes like this . . .&nbsp;</h3>\n<p>After the enormous task of presenting a product and being awarded space in-store, suppliers are usually tasked with <a href=\"/insights/3-ways-to-build-brand-loyalty-from-digital-to-packaging-to-displays\" rel=\"noopener\" target=\"_blank\">supporting their brand</a> through display promotions when the “mod drops” (i.e., the product hits shelves). But, when it comes time to get approval, their display concept is turned down because it doesn’t adhere to the retailer’s guidelines (e.g., substrates, graphics, placement).</p>\n<h3 style=\"font-weight: normal;\">To avoid this kind of situation, follow these five tips to garner retailer’s approval of your product display program:</h3>\n<ol style=\"line-height: 1.5;\">\n<li style=\"line-height: 1.5;\">Provide renderings and/or prototypes with details on size, substrates, hardware, and functionality that fit within the retailer’s guidelines.</li>\n<li style=\"line-height: 1.5;\">Demonstrate how and where your display program will fit in the store profile.</li>\n<li style=\"line-height: 1.5;\">Show how your display’s <a href=\"https://www.lightspeedhq.co.uk/blog/how-to-level-up-your-retail-stores-customer-service/\" rel=\"noopener\" target=\"_blank\">in-store experience</a> connects to an online one. For example, Include QR codes that lead to videos or websites to integrate digital with physical in-store and drive sales.</li>\n<li style=\"line-height: 1.5;\">Address how store personnel will interact with your display—from the dock to the store floor. Execution at the store level is imperative to the success of your display program. Attention-getting labels, color-coded shippers, and detailed instruction letters can drastically increase the likelihood your display will be installed properly. How your display program is produced, fulfilled, kit-packed, delivered, and replenished affects your time to market.</li>\n<li style=\"line-height: 1.5;\">Provide details on how your team will execute flawlessly once the approval is granted. Referencing <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">prior customer projects</a> can help the retailer build confidence in your team’s abilities to deliver.</li>\n</ol>\n<p style=\"line-height: 1.5;\">Remember, your job is to make the life of the store associate easier.</p>\n<h3 style=\"font-weight: normal;\">Whether you are on the product or store side of this scenario, your end goal is the same: increased sales.</h3>\n<p>If you need support to gain approval for your product display program, engage a partner that can help you get it done. And please remember, the right time to bring in a partner like InStore Design Display is <span style=\"font-weight: bold;\"><em>before</em></span> you present to the buyer. 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But, when it comes time to get approval, their display concept is turned down because it doesn’t adhere to the retailer’s guidelines (e.g., substrates, graphics, placement).</p>\n<h3 style=\"font-weight: normal;\">To avoid this kind of situation, follow these five tips to garner retailer’s approval of your product display program:</h3>\n<ol style=\"line-height: 1.5;\">\n<li style=\"line-height: 1.5;\">Provide renderings and/or prototypes with details on size, substrates, hardware, and functionality that fit within the retailer’s guidelines.</li>\n<li style=\"line-height: 1.5;\">Demonstrate how and where your display program will fit in the store profile.</li>\n<li style=\"line-height: 1.5;\">Show how your display’s <a href=\"https://www.lightspeedhq.co.uk/blog/how-to-level-up-your-retail-stores-customer-service/\" rel=\"noopener\" target=\"_blank\">in-store experience</a> connects to an online one. 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It just takes some preparation before the project's kickoff.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "bTrZLouu", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/SECRETS%20TO%20RETAIL%20DISPLAY%20APPROVAL.png", "previousPostFeaturedImageAltText" : "SECRETS TO RETAIL DISPLAY APPROVAL", "previousPostName" : "5 Must-Haves BEFORE Presenting Your Retail Display Program", "previousPostSlug" : "insights/5-must-haves-before-presenting-your-retail-display-program", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1699452000000, "publishDateLocalTime" : 1699452000000, "publishDateLocalized" : { "date" : 1699452000000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711664694567, "publishedByEmail" : null, "publishedById" : 50500642, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/how-to-write-an-effective-retail-project-brief", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Imagine straightforward design and building processes for your retail space. Then, picture a design experience that you'll look back on with pride and want to repeat with each new product you market. A streamlined, predictable process is already within reach. It just takes some preparation before the project's kickoff.&nbsp;</p>\n<!--more-->\n<p>A retail display delivered on time, on budget, and on target starts with the information gathered upfront.</p>\n<p>Our <a href=\"/insights/getting-clear-upfront-idds-12-point-checklist\" rel=\"noopener\"><span>12-point checklist</span></a> will give you an overview of what we need. From guidelines to requirements, quantity to dates, locations to budget, we intend to clarify all the parameters of your display before the design process starts. It's the most efficient way to complete your product and ship it to your store, where it can help make your products stand out with your target customer.</p>\n<p>The next step is filling out IDD's Project Brief checklist, which collects all the information needed before constructing the first prototype. We've learned through extensive experience what's needed to make the process smoother, meet deadlines, encounter fewer roadblocks along the way, and create a display that will work within the retailer's guidelines.&nbsp;</p>\n<p style=\"text-align: center;\"><span style=\"color: #ff9902;\"><strong>A completed project brief means you receive </strong><strong><em>design solutions <br></em></strong><strong>rather than just ideas to present to the retailer for approval.</strong></span></p>\n<p>Download IDD's Project Brief for your next retail display project with us. It's a fillable Word document that gathers all the key information for your next project. We will confidently move forward with approving your next retail display concept, bringing it to fruition, and placing your product in-store where it can do what's intended - <em>attract your buyer and make the sale</em>.</p>\n<p style=\"font-weight: bold; text-align: center; font-size: 30px;\">{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1')}}</p>", "rssSummary" : "<p>Imagine straightforward design and building processes for your retail space. Then, picture a design experience that you'll look back on with pride and want to repeat with each new product you market. A streamlined, predictable process is already within reach. 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customized to provide unique shopping experiences for their customers. With more and more shoppers heading to brick and mortar environments, it’s important for retailers to attract foot traffic and brands to stand out in-store.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "page_redirected" : false, "past_mab_experiment_ids" : [ ], "personas" : [ ], "placement_guids" : [ ], "public_access_rules" : [ ], "public_access_rules_enabled" : false, "tweet_immediately" : false, "unpublished_at" : 1696443520765, "use_featured_image" : true, "post_body" : "<p>Now, more than ever, brands and retailers are continuing to pursue fixtures and displays that are customized to provide unique shopping experiences for their customers. With more and more shoppers heading to brick and mortar environments, it’s important for retailers to attract foot traffic and brands to stand out in-store.</p>\n<!--more-->\n<p>If you're not convinced foot traffic is still important in the ever-changing retail landscape, consider these statistics:</p>\n<ul style=\"line-height: 1.5;\">\n<li>\n<p>Brick-and-mortar stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales in 2023, according to the <a href=\"https://nrf.com/media-center/press-releases/nrf-forecasts-2023-retail-sales-grow-between-4-and-6\" rel=\"noopener\" target=\"_blank\">National Retail Federation</a>.&nbsp;</p>\n</li>\n<li>\n<p><span>The <a href=\"https://www.forbes.com/sites/allbusiness/2023/04/17/the-future-of-retail-what-the-stats-say-about-retailers-in-2023/?sh=367db7b87f08\" rel=\"noopener\" target=\"_blank\">ideal retailer</a> for consumers offers in-store and online shopping and provides a seamless experience, meaning they can buy online and return in-store and vice versa.</span></p>\n</li>\n<li>\n<p><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"></span><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"><a href=\"https://www.huffpost.com/entry/research-state-of-the-con_b_12613954\" rel=\"noopener\" target=\"_blank\">50% of consumers</a> are likely to switch brands if a company doesn't anticipate their needs.</span></p>\n</li>\n<li>When asked for the typical sales increase from a POP initiative, merchandisers estimated 19% for permanent and 24% for temporary.</li>\n</ul>\n<p>So, it's safe to say that retail displays matter when you only have a fraction of a second to grab the attention of potential buyers.</p>\n<p>It's time to talk display for your next campaign.</p>\n<h2><strong><span style=\"font-weight: normal;\">1. Education</span></strong></h2>\n<p>Being able to educate customers through a retail display is a huge win for stores. Think of it like a digital sales rep, educating people on your product through video, engaging content on a touchscreen, and a unique product display design. Retailers are always looking for more ways to educate their customers and these custom displays seem to be the answer for today! Your digital content can cover the features and benefits of your product, how it works, and ultimately point them towards making a purchase. Dare I say these displays may even be more successful than the salesperson? Cannabis company, Nano, makes it easy to understand their oral cannabis infused spray with their countertop display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nano5.png\" alt=\"Nano Cannabis countertop display\"></div>\n<h2 style=\"font-weight: normal;\">2. Engagement</h2>\n<p>Engaging your customers, and potential customers, is the best way to create a sense of brand loyalty. How will your customers remember your store? How will they remember your brand inside of a store filled with so many other brands? Creating an authentic experience with your retail displays by going with an interactive solution. Customers are in a store in the first place to touch and feel the product they're interested in. If they didn't want to experience it firsthand before buying, they could have just bought online. Use that interest to naturally build a relationship and encourage them to engage with your product! Few do it better than Garmin when it comes to displaying their watches.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Best%20Buy%20Inline%20Garmin%20Display.png\" alt=\"Best Buy Inline Garmin Display\"></div>\n<h2 style=\"font-weight: normal;\">3. Entertainment</h2>\n<p>Let’s be honest, people want to have fun when they shop! Isn’t that the point? So, you’ll want to create a retail display that aids in the fun. When people interact with your display, there should be a level of entertainment that keeps them coming back or keeps them engaged with your display and product for longer than others. This level of entertainment has truly become a focus for retailers lately! See how bed company Casper creates an engaging space to let customers experience their beds? There's definitely a wow factor.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Casper.jfif\" alt=\"Casper floor display retail environment\"></div>\n<p>Ready to talk about custom displays? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started!</p>\n<p>&nbsp;</p>\n<div><hr>\n<p style=\"font-size: 16px; text-align: center;\"><em>InStore Design Display is a design + build firm that partners with brands and retailers to create memorable customer experiences through custom retail displays and environments. Our <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">award-winning displays</a> offer outside-the-box creative designs while maintaining desired functionality and staying on budget.</em></p>\n</div>", "rss_body" : "<p>Now, more than ever, brands and retailers are continuing to pursue fixtures and displays that are customized to provide unique shopping experiences for their customers. With more and more shoppers heading to brick and mortar environments, it’s important for retailers to attract foot traffic and brands to stand out in-store.</p>\n<!--more-->\n<p>If you're not convinced foot traffic is still important in the ever-changing retail landscape, consider these statistics:</p>\n<ul style=\"line-height: 1.5;\">\n<li>\n<p>Brick-and-mortar stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales in 2023, according to the <a href=\"https://nrf.com/media-center/press-releases/nrf-forecasts-2023-retail-sales-grow-between-4-and-6\" rel=\"noopener\" target=\"_blank\">National Retail Federation</a>.&nbsp;</p>\n</li>\n<li>\n<p><span>The <a href=\"https://www.forbes.com/sites/allbusiness/2023/04/17/the-future-of-retail-what-the-stats-say-about-retailers-in-2023/?sh=367db7b87f08\" rel=\"noopener\" target=\"_blank\">ideal retailer</a> for consumers offers in-store and online shopping and provides a seamless experience, meaning they can buy online and return in-store and vice versa.</span></p>\n</li>\n<li>\n<p><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"></span><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"><a href=\"https://www.huffpost.com/entry/research-state-of-the-con_b_12613954\" rel=\"noopener\" target=\"_blank\">50% of consumers</a> are likely to switch brands if a company doesn't anticipate their needs.</span></p>\n</li>\n<li>When asked for the typical sales increase from a POP initiative, merchandisers estimated 19% for permanent and 24% for temporary.</li>\n</ul>\n<p>So, it's safe to say that retail displays matter when you only have a fraction of a second to grab the attention of potential buyers.</p>\n<p>It's time to talk display for your next campaign.</p>\n<h2><strong><span style=\"font-weight: normal;\">1. Education</span></strong></h2>\n<p>Being able to educate customers through a retail display is a huge win for stores. Think of it like a digital sales rep, educating people on your product through video, engaging content on a touchscreen, and a unique product display design. Retailers are always looking for more ways to educate their customers and these custom displays seem to be the answer for today! Your digital content can cover the features and benefits of your product, how it works, and ultimately point them towards making a purchase. Dare I say these displays may even be more successful than the salesperson? Cannabis company, Nano, makes it easy to understand their oral cannabis infused spray with their countertop display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nano5.png\" alt=\"Nano Cannabis countertop display\"></div>\n<h2 style=\"font-weight: normal;\">2. Engagement</h2>\n<p>Engaging your customers, and potential customers, is the best way to create a sense of brand loyalty. How will your customers remember your store? How will they remember your brand inside of a store filled with so many other brands? Creating an authentic experience with your retail displays by going with an interactive solution. Customers are in a store in the first place to touch and feel the product they're interested in. If they didn't want to experience it firsthand before buying, they could have just bought online. Use that interest to naturally build a relationship and encourage them to engage with your product! Few do it better than Garmin when it comes to displaying their watches.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Best%20Buy%20Inline%20Garmin%20Display.png\" alt=\"Best Buy Inline Garmin Display\"></div>\n<h2 style=\"font-weight: normal;\">3. Entertainment</h2>\n<p>Let’s be honest, people want to have fun when they shop! 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There's definitely a wow factor.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Casper.jfif\" alt=\"Casper floor display retail environment\"></div>\n<p>Ready to talk about custom displays? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started!</p>\n<p>&nbsp;</p>\n<div><hr>\n<p style=\"font-size: 16px; text-align: center;\"><em>InStore Design Display is a design + build firm that partners with brands and retailers to create memorable customer experiences through custom retail displays and environments. Our <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">award-winning displays</a> offer outside-the-box creative designs while maintaining desired functionality and staying on budget.</em></p>\n</div>", "rss_summary" : "<p>Now, more than ever, brands and retailers are continuing to pursue fixtures and displays that are customized to provide unique shopping experiences for their customers. 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With more and more shoppers heading to brick and mortar environments, it’s important for retailers to attract foot traffic and brands to stand out in-store.</p>\n<!--more-->\n<p>If you're not convinced foot traffic is still important in the ever-changing retail landscape, consider these statistics:</p>\n<ul style=\"line-height: 1.5;\">\n<li>\n<p>Brick-and-mortar stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales in 2023, according to the <a href=\"https://nrf.com/media-center/press-releases/nrf-forecasts-2023-retail-sales-grow-between-4-and-6\" rel=\"noopener\" target=\"_blank\">National Retail Federation</a>.&nbsp;</p>\n</li>\n<li>\n<p><span>The <a href=\"https://www.forbes.com/sites/allbusiness/2023/04/17/the-future-of-retail-what-the-stats-say-about-retailers-in-2023/?sh=367db7b87f08\" rel=\"noopener\" target=\"_blank\">ideal retailer</a> for consumers offers in-store and online shopping and provides a seamless experience, meaning they can buy online and return in-store and vice versa.</span></p>\n</li>\n<li>\n<p><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"></span><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"><a href=\"https://www.huffpost.com/entry/research-state-of-the-con_b_12613954\" rel=\"noopener\" target=\"_blank\">50% of consumers</a> are likely to switch brands if a company doesn't anticipate their needs.</span></p>\n</li>\n<li>When asked for the typical sales increase from a POP initiative, merchandisers estimated 19% for permanent and 24% for temporary.</li>\n</ul>\n<p>So, it's safe to say that retail displays matter when you only have a fraction of a second to grab the attention of potential buyers.</p>\n<p>It's time to talk display for your next campaign.</p>\n<h2><strong><span style=\"font-weight: normal;\">1. Education</span></strong></h2>\n<p>Being able to educate customers through a retail display is a huge win for stores. Think of it like a digital sales rep, educating people on your product through video, engaging content on a touchscreen, and a unique product display design. Retailers are always looking for more ways to educate their customers and these custom displays seem to be the answer for today! Your digital content can cover the features and benefits of your product, how it works, and ultimately point them towards making a purchase. Dare I say these displays may even be more successful than the salesperson? Cannabis company, Nano, makes it easy to understand their oral cannabis infused spray with their countertop display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nano5.png\" alt=\"Nano Cannabis countertop display\"></div>\n<h2 style=\"font-weight: normal;\">2. Engagement</h2>\n<p>Engaging your customers, and potential customers, is the best way to create a sense of brand loyalty. How will your customers remember your store? How will they remember your brand inside of a store filled with so many other brands? Creating an authentic experience with your retail displays by going with an interactive solution. Customers are in a store in the first place to touch and feel the product they're interested in. If they didn't want to experience it firsthand before buying, they could have just bought online. Use that interest to naturally build a relationship and encourage them to engage with your product! Few do it better than Garmin when it comes to displaying their watches.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Best%20Buy%20Inline%20Garmin%20Display.png\" alt=\"Best Buy Inline Garmin Display\"></div>\n<h2 style=\"font-weight: normal;\">3. Entertainment</h2>\n<p>Let’s be honest, people want to have fun when they shop! Isn’t that the point? So, you’ll want to create a retail display that aids in the fun. When people interact with your display, there should be a level of entertainment that keeps them coming back or keeps them engaged with your display and product for longer than others. This level of entertainment has truly become a focus for retailers lately! See how bed company Casper creates an engaging space to let customers experience their beds? There's definitely a wow factor.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Casper.jfif\" alt=\"Casper floor display retail environment\"></div>\n<p>Ready to talk about custom displays? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started!</p>\n<p>&nbsp;</p>\n<div><hr>\n<p style=\"font-size: 16px; text-align: center;\"><em>InStore Design Display is a design + build firm that partners with brands and retailers to create memorable customer experiences through custom retail displays and environments. Our <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">award-winning displays</a> offer outside-the-box creative designs while maintaining desired functionality and staying on budget.</em></p>\n</div>", "postBodyRss" : "<p>Now, more than ever, brands and retailers are continuing to pursue fixtures and displays that are customized to provide unique shopping experiences for their customers. With more and more shoppers heading to brick and mortar environments, it’s important for retailers to attract foot traffic and brands to stand out in-store.</p>\n<!--more-->\n<p>If you're not convinced foot traffic is still important in the ever-changing retail landscape, consider these statistics:</p>\n<ul style=\"line-height: 1.5;\">\n<li>\n<p>Brick-and-mortar stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales in 2023, according to the <a href=\"https://nrf.com/media-center/press-releases/nrf-forecasts-2023-retail-sales-grow-between-4-and-6\" rel=\"noopener\" target=\"_blank\">National Retail Federation</a>.&nbsp;</p>\n</li>\n<li>\n<p><span>The <a href=\"https://www.forbes.com/sites/allbusiness/2023/04/17/the-future-of-retail-what-the-stats-say-about-retailers-in-2023/?sh=367db7b87f08\" rel=\"noopener\" target=\"_blank\">ideal retailer</a> for consumers offers in-store and online shopping and provides a seamless experience, meaning they can buy online and return in-store and vice versa.</span></p>\n</li>\n<li>\n<p><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"></span><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"><a href=\"https://www.huffpost.com/entry/research-state-of-the-con_b_12613954\" rel=\"noopener\" target=\"_blank\">50% of consumers</a> are likely to switch brands if a company doesn't anticipate their needs.</span></p>\n</li>\n<li>When asked for the typical sales increase from a POP initiative, merchandisers estimated 19% for permanent and 24% for temporary.</li>\n</ul>\n<p>So, it's safe to say that retail displays matter when you only have a fraction of a second to grab the attention of potential buyers.</p>\n<p>It's time to talk display for your next campaign.</p>\n<h2><strong><span style=\"font-weight: normal;\">1. Education</span></strong></h2>\n<p>Being able to educate customers through a retail display is a huge win for stores. Think of it like a digital sales rep, educating people on your product through video, engaging content on a touchscreen, and a unique product display design. Retailers are always looking for more ways to educate their customers and these custom displays seem to be the answer for today! Your digital content can cover the features and benefits of your product, how it works, and ultimately point them towards making a purchase. Dare I say these displays may even be more successful than the salesperson? Cannabis company, Nano, makes it easy to understand their oral cannabis infused spray with their countertop display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nano5.png\" alt=\"Nano Cannabis countertop display\"></div>\n<h2 style=\"font-weight: normal;\">2. Engagement</h2>\n<p>Engaging your customers, and potential customers, is the best way to create a sense of brand loyalty. How will your customers remember your store? How will they remember your brand inside of a store filled with so many other brands? Creating an authentic experience with your retail displays by going with an interactive solution. Customers are in a store in the first place to touch and feel the product they're interested in. If they didn't want to experience it firsthand before buying, they could have just bought online. Use that interest to naturally build a relationship and encourage them to engage with your product! Few do it better than Garmin when it comes to displaying their watches.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Best%20Buy%20Inline%20Garmin%20Display.png\" alt=\"Best Buy Inline Garmin Display\"></div>\n<h2 style=\"font-weight: normal;\">3. Entertainment</h2>\n<p>Let’s be honest, people want to have fun when they shop! Isn’t that the point? So, you’ll want to create a retail display that aids in the fun. When people interact with your display, there should be a level of entertainment that keeps them coming back or keeps them engaged with your display and product for longer than others. This level of entertainment has truly become a focus for retailers lately! See how bed company Casper creates an engaging space to let customers experience their beds? There's definitely a wow factor.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Casper.jfif\" alt=\"Casper floor display retail environment\"></div>\n<p>Ready to talk about custom displays? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started!</p>\n<p>&nbsp;</p>\n<div><hr>\n<p style=\"font-size: 16px; text-align: center;\"><em>InStore Design Display is a design + build firm that partners with brands and retailers to create memorable customer experiences through custom retail displays and environments. Our <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">award-winning displays</a> offer outside-the-box creative designs while maintaining desired functionality and staying on budget.</em></p>\n</div>", "postEmailContent" : "<p>Now, more than ever, brands and retailers are continuing to pursue fixtures and displays that are customized to provide unique shopping experiences for their customers. 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With more and more shoppers heading to brick and mortar environments, it’s important for retailers to attract foot traffic and brands to stand out in-store.</p>\n<!--more-->\n<p>If you're not convinced foot traffic is still important in the ever-changing retail landscape, consider these statistics:</p>\n<ul style=\"line-height: 1.5;\">\n<li>\n<p>Brick-and-mortar stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales in 2023, according to the <a href=\"https://nrf.com/media-center/press-releases/nrf-forecasts-2023-retail-sales-grow-between-4-and-6\" rel=\"noopener\" target=\"_blank\">National Retail Federation</a>.&nbsp;</p>\n</li>\n<li>\n<p><span>The <a href=\"https://www.forbes.com/sites/allbusiness/2023/04/17/the-future-of-retail-what-the-stats-say-about-retailers-in-2023/?sh=367db7b87f08\" rel=\"noopener\" target=\"_blank\">ideal retailer</a> for consumers offers in-store and online shopping and provides a seamless experience, meaning they can buy online and return in-store and vice versa.</span></p>\n</li>\n<li>\n<p><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"></span><span style=\"letter-spacing: 0.5rem; font-size: 16rem; background-color: transparent;\"><a href=\"https://www.huffpost.com/entry/research-state-of-the-con_b_12613954\" rel=\"noopener\" target=\"_blank\">50% of consumers</a> are likely to switch brands if a company doesn't anticipate their needs.</span></p>\n</li>\n<li>When asked for the typical sales increase from a POP initiative, merchandisers estimated 19% for permanent and 24% for temporary.</li>\n</ul>\n<p>So, it's safe to say that retail displays matter when you only have a fraction of a second to grab the attention of potential buyers.</p>\n<p>It's time to talk display for your next campaign.</p>\n<h2><strong><span style=\"font-weight: normal;\">1. Education</span></strong></h2>\n<p>Being able to educate customers through a retail display is a huge win for stores. Think of it like a digital sales rep, educating people on your product through video, engaging content on a touchscreen, and a unique product display design. Retailers are always looking for more ways to educate their customers and these custom displays seem to be the answer for today! Your digital content can cover the features and benefits of your product, how it works, and ultimately point them towards making a purchase. Dare I say these displays may even be more successful than the salesperson? Cannabis company, Nano, makes it easy to understand their oral cannabis infused spray with their countertop display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nano5.png\" alt=\"Nano Cannabis countertop display\"></div>\n<h2 style=\"font-weight: normal;\">2. Engagement</h2>\n<p>Engaging your customers, and potential customers, is the best way to create a sense of brand loyalty. How will your customers remember your store? How will they remember your brand inside of a store filled with so many other brands? Creating an authentic experience with your retail displays by going with an interactive solution. Customers are in a store in the first place to touch and feel the product they're interested in. If they didn't want to experience it firsthand before buying, they could have just bought online. Use that interest to naturally build a relationship and encourage them to engage with your product! Few do it better than Garmin when it comes to displaying their watches.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Best%20Buy%20Inline%20Garmin%20Display.png\" alt=\"Best Buy Inline Garmin Display\"></div>\n<h2 style=\"font-weight: normal;\">3. Entertainment</h2>\n<p>Let’s be honest, people want to have fun when they shop! Isn’t that the point? So, you’ll want to create a retail display that aids in the fun. When people interact with your display, there should be a level of entertainment that keeps them coming back or keeps them engaged with your display and product for longer than others. This level of entertainment has truly become a focus for retailers lately! See how bed company Casper creates an engaging space to let customers experience their beds? There's definitely a wow factor.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Casper.jfif\" alt=\"Casper floor display retail environment\"></div>\n<p>Ready to talk about custom displays? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started!</p>\n<p>&nbsp;</p>\n<div><hr>\n<p style=\"font-size: 16px; text-align: center;\"><em>InStore Design Display is a design + build firm that partners with brands and retailers to create memorable customer experiences through custom retail displays and environments. Our <a href=\"/our-work\" rel=\"noopener\" target=\"_blank\">award-winning displays</a> offer outside-the-box creative designs while maintaining desired functionality and staying on budget.</em></p>\n</div>", "rssSummary" : "<p>Now, more than ever, brands and retailers are continuing to pursue fixtures and displays that are customized to provide unique shopping experiences for their customers. 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Storewide, there are numerous ways to display merchandise.</p>\n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "page_redirected" : false, "past_mab_experiment_ids" : [ ], "personas" : [ ], "placement_guids" : [ ], "public_access_rules" : [ ], "public_access_rules_enabled" : false, "tweet_immediately" : false, "unpublished_at" : 1696384268372, "use_featured_image" : true, "post_body" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p>\n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>\n<!--more-->\n<h2 style=\"font-weight: normal;\">Temporary Point-of-Purchase Displays</h2>\n<p>Temporary point-of-purchase displays are typically meant to last no longer than 2-3 months and are often constructed from inexpensive material such as corrugated cardboard. Many brands prefer a temporary display if they're testing market solutions, promoting a new or seasonal product, or looking to increase <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse purchases</a>.</p>\n<p>Temporary displays don't always have to be corrugated stand-alone displays. Many times, you will see permanent fixtures, such as a gondola end caps and shelves, with temporary point-of-purchase elements. Another example of a temporary point-of-purchase display could be a small countertop display box to promote small merchandise such as candy or travel sized items. Elements such as corrugate, foam core, styrene, and Coroplast are frequently used— some more durable and versatile than others.</p>\n<p>Here at InStore Design Display, we like to frequently combine materials within our displays blending the best of each material's attribute and cost effectiveness. Coupling our in-house design capabilities with our 80,000 sq ft warehousing and fulfillment facilities, we are a one-stop shop for brands that want to stand out in-store. <img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-6.png\" alt=\"GARMIN VIVOFIT TEMPORARY DISPLAY\" style=\"background-color: transparent; font-size: 24rem;\"></p>\n<h2 style=\"font-weight: normal;\">Semi-Permanent Point-of-Purchase Displays</h2>\n<p>When brands are looking for an in-store display that will last anywhere from three months to a year, semi-permanent point-of-purchase displays are usually the most sensible option and that's where InStore Design Display excels.</p>\n<p>Semi-permanent displays can be found in most of the same places temporary point-of-purchase displays live. Semi-permanent displays are typically constructed from a variety of materials including, acrylic, co-polyester, durable cardboards, wood, and metal.</p>\n<p>Sometimes, these displays are designed to hold several different products from the same manufacturer, which reduces replacement costs. Since semi-permanent point-of-purchase displays tend to have a higher-quality look and feel with more design potential, they often are used for displaying higher ticketed items.</p>\n<p>Most often,&nbsp; semi-permanent point-of-purchase displays are customized versions of standardized (off-the-shelf) displays or fixtures. Many retail display firms redesign previously successful displays to fit the needs of a particular client. This could include metal or wood fixtures with custom graphics and acrylic add-ons.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-10.png\" alt=\"glow spoon display \"></div>\n<h2 style=\"font-weight: normal;\">Permanent Point-of-Purchase Displays</h2>\n<p>Permanent point-of-purchase displays are designed to last anywhere from one to three years, sometimes longer. Constructed from pricier material, these displays are more of an investment—a more <em>permanent</em> solution.</p>\n<p>Permanent displays are built from very durable materials such as glass, acrylic, metal, and wood. Many times, these permanent displays are meant to appear as if its a separate store or as a kiosk within a larger store. <a href=\"http://www.shopify.com/blog/pop-up-shop\" rel=\" noopener\">Pop-up shops</a> are becoming more and more prevalent in larger \"big-box\" retailers over the last few years.</p>\n<p>Typically, permanent point-of-purchase displays are a better fit for larger, more established brands. They have the highest upfront and maintenance costs, and hence the highest risk. But if planned, designed, constructed, and implemented well, they can bring excellent returns on the initial investment.</p>\n<h2 style=\"font-weight: normal;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WorkCardR-2.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lews shop-within-a-shop permanent display\" style=\"height: auto; max-width: 100%; width: 975px;\"></h2>\n<h2 style=\"font-weight: normal;\">In Summary</h2>\n<p>The possibilities are virtually endless when it comes to point-of-purchase displays. When considering your strategy, there are many factors to consider when choosing the type of retail display for your products. Displays aren't just a place to display your products—it's where they get sold.&nbsp;</p>\n<p>Ready to kick around some ideas with our team? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>\n<p><span>&nbsp;</span></p>\n<p>&nbsp;</p>", "rss_body" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p>\n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>\n<!--more-->\n<h2 style=\"font-weight: normal;\">Temporary Point-of-Purchase Displays</h2>\n<p>Temporary point-of-purchase displays are typically meant to last no longer than 2-3 months and are often constructed from inexpensive material such as corrugated cardboard. Many brands prefer a temporary display if they're testing market solutions, promoting a new or seasonal product, or looking to increase <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse purchases</a>.</p>\n<p>Temporary displays don't always have to be corrugated stand-alone displays. Many times, you will see permanent fixtures, such as a gondola end caps and shelves, with temporary point-of-purchase elements. Another example of a temporary point-of-purchase display could be a small countertop display box to promote small merchandise such as candy or travel sized items. Elements such as corrugate, foam core, styrene, and Coroplast are frequently used— some more durable and versatile than others.</p>\n<p>Here at InStore Design Display, we like to frequently combine materials within our displays blending the best of each material's attribute and cost effectiveness. Coupling our in-house design capabilities with our 80,000 sq ft warehousing and fulfillment facilities, we are a one-stop shop for brands that want to stand out in-store. <img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-6.png\" alt=\"GARMIN VIVOFIT TEMPORARY DISPLAY\" style=\"background-color: transparent; font-size: 24rem;\"></p>\n<h2 style=\"font-weight: normal;\">Semi-Permanent Point-of-Purchase Displays</h2>\n<p>When brands are looking for an in-store display that will last anywhere from three months to a year, semi-permanent point-of-purchase displays are usually the most sensible option and that's where InStore Design Display excels.</p>\n<p>Semi-permanent displays can be found in most of the same places temporary point-of-purchase displays live. Semi-permanent displays are typically constructed from a variety of materials including, acrylic, co-polyester, durable cardboards, wood, and metal.</p>\n<p>Sometimes, these displays are designed to hold several different products from the same manufacturer, which reduces replacement costs. Since semi-permanent point-of-purchase displays tend to have a higher-quality look and feel with more design potential, they often are used for displaying higher ticketed items.</p>\n<p>Most often,&nbsp; semi-permanent point-of-purchase displays are customized versions of standardized (off-the-shelf) displays or fixtures. Many retail display firms redesign previously successful displays to fit the needs of a particular client. This could include metal or wood fixtures with custom graphics and acrylic add-ons.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-10.png\" alt=\"glow spoon display \"></div>\n<h2 style=\"font-weight: normal;\">Permanent Point-of-Purchase Displays</h2>\n<p>Permanent point-of-purchase displays are designed to last anywhere from one to three years, sometimes longer. Constructed from pricier material, these displays are more of an investment—a more <em>permanent</em> solution.</p>\n<p>Permanent displays are built from very durable materials such as glass, acrylic, metal, and wood. Many times, these permanent displays are meant to appear as if its a separate store or as a kiosk within a larger store. <a href=\"http://www.shopify.com/blog/pop-up-shop\" rel=\" noopener\">Pop-up shops</a> are becoming more and more prevalent in larger \"big-box\" retailers over the last few years.</p>\n<p>Typically, permanent point-of-purchase displays are a better fit for larger, more established brands. They have the highest upfront and maintenance costs, and hence the highest risk. But if planned, designed, constructed, and implemented well, they can bring excellent returns on the initial investment.</p>\n<h2 style=\"font-weight: normal;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WorkCardR-2.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lews shop-within-a-shop permanent display\" style=\"height: auto; max-width: 100%; width: 975px;\"></h2>\n<h2 style=\"font-weight: normal;\">In Summary</h2>\n<p>The possibilities are virtually endless when it comes to point-of-purchase displays. When considering your strategy, there are many factors to consider when choosing the type of retail display for your products. Displays aren't just a place to display your products—it's where they get sold.&nbsp;</p>\n<p>Ready to kick around some ideas with our team? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>\n<p><span>&nbsp;</span></p>\n<p>&nbsp;</p>", "rss_summary" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. 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Storewide, there are numerous ways to display merchandise.</p>\n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>\n<!--more-->\n<h2 style=\"font-weight: normal;\">Temporary Point-of-Purchase Displays</h2>\n<p>Temporary point-of-purchase displays are typically meant to last no longer than 2-3 months and are often constructed from inexpensive material such as corrugated cardboard. Many brands prefer a temporary display if they're testing market solutions, promoting a new or seasonal product, or looking to increase <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse purchases</a>.</p>\n<p>Temporary displays don't always have to be corrugated stand-alone displays. Many times, you will see permanent fixtures, such as a gondola end caps and shelves, with temporary point-of-purchase elements. Another example of a temporary point-of-purchase display could be a small countertop display box to promote small merchandise such as candy or travel sized items. Elements such as corrugate, foam core, styrene, and Coroplast are frequently used— some more durable and versatile than others.</p>\n<p>Here at InStore Design Display, we like to frequently combine materials within our displays blending the best of each material's attribute and cost effectiveness. Coupling our in-house design capabilities with our 80,000 sq ft warehousing and fulfillment facilities, we are a one-stop shop for brands that want to stand out in-store. <img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-6.png\" alt=\"GARMIN VIVOFIT TEMPORARY DISPLAY\" style=\"background-color: transparent; font-size: 24rem;\"></p>\n<h2 style=\"font-weight: normal;\">Semi-Permanent Point-of-Purchase Displays</h2>\n<p>When brands are looking for an in-store display that will last anywhere from three months to a year, semi-permanent point-of-purchase displays are usually the most sensible option and that's where InStore Design Display excels.</p>\n<p>Semi-permanent displays can be found in most of the same places temporary point-of-purchase displays live. Semi-permanent displays are typically constructed from a variety of materials including, acrylic, co-polyester, durable cardboards, wood, and metal.</p>\n<p>Sometimes, these displays are designed to hold several different products from the same manufacturer, which reduces replacement costs. Since semi-permanent point-of-purchase displays tend to have a higher-quality look and feel with more design potential, they often are used for displaying higher ticketed items.</p>\n<p>Most often,&nbsp; semi-permanent point-of-purchase displays are customized versions of standardized (off-the-shelf) displays or fixtures. Many retail display firms redesign previously successful displays to fit the needs of a particular client. This could include metal or wood fixtures with custom graphics and acrylic add-ons.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-10.png\" alt=\"glow spoon display \"></div>\n<h2 style=\"font-weight: normal;\">Permanent Point-of-Purchase Displays</h2>\n<p>Permanent point-of-purchase displays are designed to last anywhere from one to three years, sometimes longer. Constructed from pricier material, these displays are more of an investment—a more <em>permanent</em> solution.</p>\n<p>Permanent displays are built from very durable materials such as glass, acrylic, metal, and wood. Many times, these permanent displays are meant to appear as if its a separate store or as a kiosk within a larger store. <a href=\"http://www.shopify.com/blog/pop-up-shop\" rel=\" noopener\">Pop-up shops</a> are becoming more and more prevalent in larger \"big-box\" retailers over the last few years.</p>\n<p>Typically, permanent point-of-purchase displays are a better fit for larger, more established brands. They have the highest upfront and maintenance costs, and hence the highest risk. But if planned, designed, constructed, and implemented well, they can bring excellent returns on the initial investment.</p>\n<h2 style=\"font-weight: normal;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WorkCardR-2.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lews shop-within-a-shop permanent display\" style=\"height: auto; max-width: 100%; width: 975px;\"></h2>\n<h2 style=\"font-weight: normal;\">In Summary</h2>\n<p>The possibilities are virtually endless when it comes to point-of-purchase displays. When considering your strategy, there are many factors to consider when choosing the type of retail display for your products. Displays aren't just a place to display your products—it's where they get sold.&nbsp;</p>\n<p>Ready to kick around some ideas with our team? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>\n<p><span>&nbsp;</span></p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p>\n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>\n<!--more-->\n<h2 style=\"font-weight: normal;\">Temporary Point-of-Purchase Displays</h2>\n<p>Temporary point-of-purchase displays are typically meant to last no longer than 2-3 months and are often constructed from inexpensive material such as corrugated cardboard. Many brands prefer a temporary display if they're testing market solutions, promoting a new or seasonal product, or looking to increase <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse purchases</a>.</p>\n<p>Temporary displays don't always have to be corrugated stand-alone displays. Many times, you will see permanent fixtures, such as a gondola end caps and shelves, with temporary point-of-purchase elements. Another example of a temporary point-of-purchase display could be a small countertop display box to promote small merchandise such as candy or travel sized items. Elements such as corrugate, foam core, styrene, and Coroplast are frequently used— some more durable and versatile than others.</p>\n<p>Here at InStore Design Display, we like to frequently combine materials within our displays blending the best of each material's attribute and cost effectiveness. Coupling our in-house design capabilities with our 80,000 sq ft warehousing and fulfillment facilities, we are a one-stop shop for brands that want to stand out in-store. <img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-6.png\" alt=\"GARMIN VIVOFIT TEMPORARY DISPLAY\" style=\"background-color: transparent; font-size: 24rem;\"></p>\n<h2 style=\"font-weight: normal;\">Semi-Permanent Point-of-Purchase Displays</h2>\n<p>When brands are looking for an in-store display that will last anywhere from three months to a year, semi-permanent point-of-purchase displays are usually the most sensible option and that's where InStore Design Display excels.</p>\n<p>Semi-permanent displays can be found in most of the same places temporary point-of-purchase displays live. Semi-permanent displays are typically constructed from a variety of materials including, acrylic, co-polyester, durable cardboards, wood, and metal.</p>\n<p>Sometimes, these displays are designed to hold several different products from the same manufacturer, which reduces replacement costs. Since semi-permanent point-of-purchase displays tend to have a higher-quality look and feel with more design potential, they often are used for displaying higher ticketed items.</p>\n<p>Most often,&nbsp; semi-permanent point-of-purchase displays are customized versions of standardized (off-the-shelf) displays or fixtures. Many retail display firms redesign previously successful displays to fit the needs of a particular client. This could include metal or wood fixtures with custom graphics and acrylic add-ons.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-10.png\" alt=\"glow spoon display \"></div>\n<h2 style=\"font-weight: normal;\">Permanent Point-of-Purchase Displays</h2>\n<p>Permanent point-of-purchase displays are designed to last anywhere from one to three years, sometimes longer. Constructed from pricier material, these displays are more of an investment—a more <em>permanent</em> solution.</p>\n<p>Permanent displays are built from very durable materials such as glass, acrylic, metal, and wood. Many times, these permanent displays are meant to appear as if its a separate store or as a kiosk within a larger store. <a href=\"http://www.shopify.com/blog/pop-up-shop\" rel=\" noopener\">Pop-up shops</a> are becoming more and more prevalent in larger \"big-box\" retailers over the last few years.</p>\n<p>Typically, permanent point-of-purchase displays are a better fit for larger, more established brands. They have the highest upfront and maintenance costs, and hence the highest risk. But if planned, designed, constructed, and implemented well, they can bring excellent returns on the initial investment.</p>\n<h2 style=\"font-weight: normal;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WorkCardR-2.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lews shop-within-a-shop permanent display\" style=\"height: auto; max-width: 100%; width: 975px;\"></h2>\n<h2 style=\"font-weight: normal;\">In Summary</h2>\n<p>The possibilities are virtually endless when it comes to point-of-purchase displays. When considering your strategy, there are many factors to consider when choosing the type of retail display for your products. Displays aren't just a place to display your products—it's where they get sold.&nbsp;</p>\n<p>Ready to kick around some ideas with our team? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>\n<p><span>&nbsp;</span></p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p> \n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/FINISH%20POP%20UNFURL.png", "postListContent" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p> \n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/FINISH%20POP%20UNFURL.png", "postRssContent" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p> \n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/FINISH%20POP%20UNFURL.png", "postSummary" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p>\n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>\n", "postSummaryRss" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p> \n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "lmawdmXv", "previousPostFeaturedImage" : "https://cdn2.hubspot.net/hubfs/4871505/HM%20Voice%20Operated%20mirror-1.gif", "previousPostFeaturedImageAltText" : "Interactive retail display", "previousPostName" : "3 Ways to Impact Customer Experience Through Custom Retail Displays", "previousPostSlug" : "insights/3-ways-custom-retail-displays-impact-customer-experience", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1698238800000, "publishDateLocalTime" : 1698238800000, "publishDateLocalized" : { "date" : 1698238800000, "format" : "medium", "language" : null }, "publishImmediately" : false, "publishTimezoneOffset" : null, "publishedAt" : 1698238803661, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/types-of-point-of-purchase-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. Storewide, there are numerous ways to display merchandise.</p>\n<p>From permanent fixtures to temporary point-of-purchase displays, once you find the best way to merchandise your product to catch the attention of your prospect, you're well on your way to boosting retail sales and ultimately, achieving sustained growth.&nbsp;</p>\n<!--more-->\n<h2 style=\"font-weight: normal;\">Temporary Point-of-Purchase Displays</h2>\n<p>Temporary point-of-purchase displays are typically meant to last no longer than 2-3 months and are often constructed from inexpensive material such as corrugated cardboard. Many brands prefer a temporary display if they're testing market solutions, promoting a new or seasonal product, or looking to increase <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse purchases</a>.</p>\n<p>Temporary displays don't always have to be corrugated stand-alone displays. Many times, you will see permanent fixtures, such as a gondola end caps and shelves, with temporary point-of-purchase elements. Another example of a temporary point-of-purchase display could be a small countertop display box to promote small merchandise such as candy or travel sized items. Elements such as corrugate, foam core, styrene, and Coroplast are frequently used— some more durable and versatile than others.</p>\n<p>Here at InStore Design Display, we like to frequently combine materials within our displays blending the best of each material's attribute and cost effectiveness. Coupling our in-house design capabilities with our 80,000 sq ft warehousing and fulfillment facilities, we are a one-stop shop for brands that want to stand out in-store. <img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-6.png\" alt=\"GARMIN VIVOFIT TEMPORARY DISPLAY\" style=\"background-color: transparent; font-size: 24rem;\"></p>\n<h2 style=\"font-weight: normal;\">Semi-Permanent Point-of-Purchase Displays</h2>\n<p>When brands are looking for an in-store display that will last anywhere from three months to a year, semi-permanent point-of-purchase displays are usually the most sensible option and that's where InStore Design Display excels.</p>\n<p>Semi-permanent displays can be found in most of the same places temporary point-of-purchase displays live. Semi-permanent displays are typically constructed from a variety of materials including, acrylic, co-polyester, durable cardboards, wood, and metal.</p>\n<p>Sometimes, these displays are designed to hold several different products from the same manufacturer, which reduces replacement costs. Since semi-permanent point-of-purchase displays tend to have a higher-quality look and feel with more design potential, they often are used for displaying higher ticketed items.</p>\n<p>Most often,&nbsp; semi-permanent point-of-purchase displays are customized versions of standardized (off-the-shelf) displays or fixtures. Many retail display firms redesign previously successful displays to fit the needs of a particular client. This could include metal or wood fixtures with custom graphics and acrylic add-ons.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-10.png\" alt=\"glow spoon display \"></div>\n<h2 style=\"font-weight: normal;\">Permanent Point-of-Purchase Displays</h2>\n<p>Permanent point-of-purchase displays are designed to last anywhere from one to three years, sometimes longer. Constructed from pricier material, these displays are more of an investment—a more <em>permanent</em> solution.</p>\n<p>Permanent displays are built from very durable materials such as glass, acrylic, metal, and wood. Many times, these permanent displays are meant to appear as if its a separate store or as a kiosk within a larger store. <a href=\"http://www.shopify.com/blog/pop-up-shop\" rel=\" noopener\">Pop-up shops</a> are becoming more and more prevalent in larger \"big-box\" retailers over the last few years.</p>\n<p>Typically, permanent point-of-purchase displays are a better fit for larger, more established brands. They have the highest upfront and maintenance costs, and hence the highest risk. But if planned, designed, constructed, and implemented well, they can bring excellent returns on the initial investment.</p>\n<h2 style=\"font-weight: normal;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/WorkCardR-2.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lews shop-within-a-shop permanent display\" style=\"height: auto; max-width: 100%; width: 975px;\"></h2>\n<h2 style=\"font-weight: normal;\">In Summary</h2>\n<p>The possibilities are virtually endless when it comes to point-of-purchase displays. When considering your strategy, there are many factors to consider when choosing the type of retail display for your products. Displays aren't just a place to display your products—it's where they get sold.&nbsp;</p>\n<p>Ready to kick around some ideas with our team? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>\n<p><span>&nbsp;</span></p>\n<p>&nbsp;</p>", "rssSummary" : "<p>In the world of brick and mortar retail, it goes without saying its easier to sell product when its displayed in an attention-grabbing way. 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Or is there still room for sales success in physical locations?</p>\n<p style=\"font-weight: 400;\">If you are a brick-and-mortar retailer, don’t fret! 90% of sales still occur inside of a physical retail environment.&nbsp;</p>\n<p style=\"font-weight: 400;\">But here's what you need to know: <span style=\"font-weight: bold;\">the way consumers shop and engage with your brand is changing!</span></p>\n<p style=\"font-weight: 400;\">They are looking for a more <span style=\"font-weight: bold;\">\"immersive experience”</span> that will enhance their overall retail experience.</p>\n<p style=\"font-weight: 400;\"><!--more-->Our e-book “The Future of Brick and Mortar: Immersive Retail Environments” is ready for you to read. Through this e-book, you’ll learn what it means to create these memorable retail experiences that your customers are desiring. You’ll learn the 3 C’s that will allow your retail displays to help assist in creating that experience…here’s a freebie, one is “Customer”. You’ll have to download the e-book to get the rest!</p>\n<p style=\"font-weight: 400;\">Here at InStore Design Display, we are passionate about helping you and your brand increase sales through effective retail displays. We hope that this e-book allows you to better understand the importance of these displays and drives you to <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>! We can’t wait to be a resource for you and your team!</p>\n<h3 style=\"font-weight: 400;\"><a href=\"/the-future-of-brick-and-mortar-guide\" rel=\" noopener\">Download the guide: The Future of Brick-and-Mortar: Immersive Retail Environments</a></h3>", "postEmailContent" : "<p style=\"font-weight: 400;\">You’ve heard the debate by now: Is eCommerce making brick-and-mortar retail obsolete? Or is there still room for sales success in physical locations?</p> \n<p style=\"font-weight: 400;\">If you are a brick-and-mortar retailer, don’t fret! 90% of sales still occur inside of a physical retail environment.&nbsp;</p> \n<p style=\"font-weight: 400;\">But here's what you need to know: <span style=\"font-weight: bold;\">the way consumers shop and engage with your brand is changing!</span></p> \n<p style=\"font-weight: 400;\">They are looking for a more <span style=\"font-weight: bold;\">\"immersive experience”</span> that will enhance their overall retail experience.</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/future%20of%20brick%20and%20mortar.png", "postListContent" : "<p style=\"font-weight: 400;\">You’ve heard the debate by now: Is eCommerce making brick-and-mortar retail obsolete? Or is there still room for sales success in physical locations?</p> \n<p style=\"font-weight: 400;\">If you are a brick-and-mortar retailer, don’t fret! 90% of sales still occur inside of a physical retail environment.&nbsp;</p> \n<p style=\"font-weight: 400;\">But here's what you need to know: <span style=\"font-weight: bold;\">the way consumers shop and engage with your brand is changing!</span></p> \n<p style=\"font-weight: 400;\">They are looking for a more <span style=\"font-weight: bold;\">\"immersive experience”</span> that will enhance their overall retail experience.</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/future%20of%20brick%20and%20mortar.png", "postRssContent" : "<p style=\"font-weight: 400;\">You’ve heard the debate by now: Is eCommerce making brick-and-mortar retail obsolete? Or is there still room for sales success in physical locations?</p> \n<p style=\"font-weight: 400;\">If you are a brick-and-mortar retailer, don’t fret! 90% of sales still occur inside of a physical retail environment.&nbsp;</p> \n<p style=\"font-weight: 400;\">But here's what you need to know: <span style=\"font-weight: bold;\">the way consumers shop and engage with your brand is changing!</span></p> \n<p style=\"font-weight: 400;\">They are looking for a more <span style=\"font-weight: bold;\">\"immersive experience”</span> that will enhance their overall retail experience.</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/future%20of%20brick%20and%20mortar.png", "postSummary" : "<p style=\"font-weight: 400;\">You’ve heard the debate by now: Is eCommerce making brick-and-mortar retail obsolete? Or is there still room for sales success in physical locations?</p>\n<p style=\"font-weight: 400;\">If you are a brick-and-mortar retailer, don’t fret! 90% of sales still occur inside of a physical retail environment.&nbsp;</p>\n<p style=\"font-weight: 400;\">But here's what you need to know: <span style=\"font-weight: bold;\">the way consumers shop and engage with your brand is changing!</span></p>\n<p style=\"font-weight: 400;\">They are looking for a more <span style=\"font-weight: bold;\">\"immersive experience”</span> that will enhance their overall retail experience.</p>\n<p style=\"font-weight: 400;\"></p>", "postSummaryRss" : "<p style=\"font-weight: 400;\">You’ve heard the debate by now: Is eCommerce making brick-and-mortar retail obsolete? 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You’ll have to download the e-book to get the rest!</p>\n<p style=\"font-weight: 400;\">Here at InStore Design Display, we are passionate about helping you and your brand increase sales through effective retail displays. We hope that this e-book allows you to better understand the importance of these displays and drives you to <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>! We can’t wait to be a resource for you and your team!</p>\n<h3 style=\"font-weight: 400;\"><a href=\"/the-future-of-brick-and-mortar-guide\" rel=\" noopener\">Download the guide: The Future of Brick-and-Mortar: Immersive Retail Environments</a></h3>", "rssSummary" : "<p style=\"font-weight: 400;\">You’ve heard the debate by now: Is eCommerce making brick-and-mortar retail obsolete? 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"createdTime" : 1570543447680, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://cdn2.hubspot.net/hubfs/4871505/GOlf2019%20%282%29.png", "featuredImageAltText" : "GOlf2019 (2)", "featuredImageHeight" : 0, "featuredImageLength" : 0, "featuredImageWidth" : 0, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1697634000000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Employee Engagement Practices: What IDD Pays Attention To", "id" : 17479525826, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Employee Engagement Practices: What IDD Pays Attention To", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "composition_id" : 719317, "attached_stylesheets" : [ ], "post_summary" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p>\n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 136617570407 ], "topic_ids" : [ 136617570407 ], "page_redirected" : false, "past_mab_experiment_ids" : [ ], "personas" : [ ], "placement_guids" : [ ], "public_access_rules" : [ ], "public_access_rules_enabled" : false, "tweet_immediately" : false, "unpublished_at" : 1696380505240, "use_featured_image" : true, "post_body" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p>\n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p><!--more-->From physical environments, special events, mentoring and wellness programs, to in or out of office happy hours, here are some employee engagement best practices to keep in mind.</p>\n<h2 style=\"font-weight: normal;\">1. Practice Keeping Employees Engaged</h2>\n<p>According to a <a href=\"https://www.hrdive.com/news/study-disengaged-employees-can-cost-companies-up-to-550b-a-year/437606/\" rel=\" noopener\">report by The Engagement Institute, disengaged employees</a> cost U.S. companies up to $550 billion a year? That's right, $550 <strong>BILLION</strong>. It's no wonder the smartest companies are looking at best practices for employee engagement.</p>\n<p>As it turns out, most respondents recognize the reasons they're not fully engaged in the workplace. They want their leadership to provide compelling missions, highly trusted relationships, and well-designed jobs. Therefore, communication is crucial to a healthy organization's culture. If you're willing to listen, your employees will tell you exactly what they need.</p>\n<p><span><a href=\"/about#leadership\" rel=\" noopener\">Highly engaged employees</a> will show up every day with passion, purpose, presence, and energy. Highly engaged employees also show 21% greater profitability. Those teams who score in the top 20% in engagement realize a 41% reduction in absenteeism and 59% less in turnover. Practice better employee engagement by avoiding excessive workloads and by keeping your staff from feeling overworked, overburdened, and unsatisfied.&nbsp;</span></p>\n<p>Every good employee wants to do their job right. One employee engagement best practice is to try providing your employees with tools and training they want or need to succeed.<span> Showing employees you care enough to help them take steps to grow in their career does nothing besides improve company culture, and in turn, your bottom line.&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #1:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Avoid setting unrealistic goals for employees. You may think that super-ambitious goals can help your team achieve more, but it's likely to result in missed deadlines, poor performance, and an increase in absenteeism due to stress-related illnesses. </em></span></p>\n<h2 style=\"font-weight: normal;\">2. Allow Your Employees' Voices to Be Heard</h2>\n<p>Feedback and recognition should always tie back to a company's core values and mission. Did you know 89% of HR leaders agree that ongoing peer feedback and check-ins are key for successful outcomes? Having your employees busting their tails without recognition is is the opposite of an employee engagement best practice. Whether it's recognition from a peer, a leadership team member or even a CEO, recognition matters.</p>\n<p>It's important to understand what form of recognition works best for your staff. For some encouraging words such as a simple \"thank you\" or \"well done\" may be exactly what they need to hear. This could push them to go that extra mile and continue to do well on their current and future projects.</p>\n<p>Another best practice is to hold an event such as a \"Employee Recognition Day\". By hosting an in-house happy hour or catering in lunch, employees can feel valued and appreciated, allowing for a boost in employee engagement! On a smaller scale, if a specific department achieves their set goals, a best practice could be to reward the smaller department with an off-site outing during or after work hours.</p>\n<p>Recognition helps to foster healthy behavior, positive attitudes, and harder work from employees or an organization.&nbsp;</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #2:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>If monetary bonuses aren't feasible for those employees who truly go above and beyond, try rewarding them with incentives such sets of local sporting event tickets, a wine tasting or brewery tour, or even concert tickets. By recognizing and rewarding employees with incentives, it will encourage loyalty and camaraderie from your hardest-working employees.</em></span></p>\n<h2 style=\"font-weight: normal;\">3. Genuinely Care About Your Employees</h2>\n<p>A leadership team without empathy is not destined for success. Empathy must start at the top and should naturally work its way down the leadership ladder. While 92% of CEOs feel their organization is empathetic, only 50% of their employees say the CEO is empathetic. Without empathy, even the best practices can't help employee engagement.</p>\n<p>Empathy is the ability to understand another person’s experience, perspective, and feelings. It’s commonly described as the ability to put yourself in another person’s shoes. But make sure you are assessing how <em>they</em>&nbsp;would feel in their shoes, not how&nbsp;<em>you</em> would feel in their shoes. This is the tricky part.</p>\n<blockquote><em>\"Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives.\" - Oprah Winfrey</em></blockquote>\n<p>Employee engagement and empathy are intricately linked, as employees are unlikely to feel respected in an environment where the leadership team is incapable of demonstrating empathy. <a href=\"https://www.gallup.com/workplace/236351/star-employees-slipping-away.aspx\" rel=\"noopener\" target=\"_blank\">Gallup</a> research shows that the average U.S. employee is not only unengaged at work, but half&nbsp;of U.S. employees are actively searching for a new job.</p>\n<p>Employees are nearly unanimous in agreeing on the importance of empathy—yet 92% feel empathy remains undervalued. Without empathy, you won't inspire followers or elicit loyalty. Empathy may seem like a soft skill but is an <a href=\"https://www.forbes.com/sites/prudygourguechon/2017/12/26/empathy-is-an-essential-leadership-skill-and-theres-nothing-soft-about-it/#3fd691e02b9d\" rel=\" noopener\">essential best practice for employee engagement</a>.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #3:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Listen Actively. Start with listening out for the keywords and phrases that they use, particularly if they use them repeatedly. Not just what they're saying, but how they're saying it. What's their tone or body language telling you? Are they angry, ashamed, or scared? No employee engagement best practice will help if a leader can't listen actively.</em></span></p>\n<h2 style=\"font-weight: normal;\">4. Work-Life Balance. Myth or Reality?</h2>\n<p style=\"font-size: 16px;\"><span style=\"background-color: transparent;\">Studies show that 61% of <a href=\"http://press.careerbuilder.com/2017-05-23-Do-American-Workers-Need-a-Vacation-New-CareerBuilder-Data-Shows-Majority-Are-Burned-Out-at-Work-While-Some-Are-Highly-Stressed-or-Both\" rel=\" noopener\">employees not only aren't engaged but are burned out on the job</a>. CareerBuilder’s survey on stress in the workplace also finds 31% of respondents report extremely high levels of stress at work. High levels of stress can manifest into poor physical health, and compromised mental health such as depression, anxiety, and anger. All of this can lead to poor performance, absenteeism, and few engaged employees.</span></p>\n<p>As a CEO or a leadership team member, helping staff achieve work-life balance is a must. Not only is work-life balance an employee engagement best practice, but you most likely gain a loyal, long term, teammate. Aside from internal benefits, ensuring your employees are happy and highly engaged can be the best tool for recruitment.&nbsp;</p>\n<p>Leadership teams that allow their employees to flourish in and outside the walls of work are allowing their business to thrive and stay ahead of the curve. Employers can help their employees achieve work-life balance by being willing to offer flexible work schedules, allowing their employees to work remotely, and encouraging the use of vacation days.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Employee Engagement Best Practice #4:</strong></span></h3>\n<p><span style=\"color: #ff9902;\"><em>Some of the best strategies to combat the plague of burnout are holistic approaches. You could try hosting various stress-management workshops for employees to complete during work hours. Foster a mentoring program that allows employees to pair up with a coworker to learn from one another. Try creating a wellness program and offer incentives for achieving certain health goals. </em></span></p>\n<h3 style=\"font-weight: normal;\">Ready to Get to Work?</h3>\n<p>By implementing some of these employee engagement best practices, your business will only grow stronger. Employee engagement and wellness are about protecting your human capital, your most valuable asset. Organizations that ensure their employees flourish and thrive will always be ahead of the curve.</p>\n<div><hr></div>\n<p><em>Interested in being a part of our growing company culture? Check out our <a href=\"/about\" rel=\"noopener\">About Us</a> page for current career opportunities.</em></p>", "rss_body" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p>\n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p><!--more-->From physical environments, special events, mentoring and wellness programs, to in or out of office happy hours, here are some employee engagement best practices to keep in mind.</p>\n<h2 style=\"font-weight: normal;\">1. Practice Keeping Employees Engaged</h2>\n<p>According to a <a href=\"https://www.hrdive.com/news/study-disengaged-employees-can-cost-companies-up-to-550b-a-year/437606/\" rel=\" noopener\">report by The Engagement Institute, disengaged employees</a> cost U.S. companies up to $550 billion a year? That's right, $550 <strong>BILLION</strong>. It's no wonder the smartest companies are looking at best practices for employee engagement.</p>\n<p>As it turns out, most respondents recognize the reasons they're not fully engaged in the workplace. They want their leadership to provide compelling missions, highly trusted relationships, and well-designed jobs. Therefore, communication is crucial to a healthy organization's culture. If you're willing to listen, your employees will tell you exactly what they need.</p>\n<p><span><a href=\"/about#leadership\" rel=\" noopener\">Highly engaged employees</a> will show up every day with passion, purpose, presence, and energy. Highly engaged employees also show 21% greater profitability. Those teams who score in the top 20% in engagement realize a 41% reduction in absenteeism and 59% less in turnover. Practice better employee engagement by avoiding excessive workloads and by keeping your staff from feeling overworked, overburdened, and unsatisfied.&nbsp;</span></p>\n<p>Every good employee wants to do their job right. One employee engagement best practice is to try providing your employees with tools and training they want or need to succeed.<span> Showing employees you care enough to help them take steps to grow in their career does nothing besides improve company culture, and in turn, your bottom line.&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #1:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Avoid setting unrealistic goals for employees. You may think that super-ambitious goals can help your team achieve more, but it's likely to result in missed deadlines, poor performance, and an increase in absenteeism due to stress-related illnesses. </em></span></p>\n<h2 style=\"font-weight: normal;\">2. Allow Your Employees' Voices to Be Heard</h2>\n<p>Feedback and recognition should always tie back to a company's core values and mission. Did you know 89% of HR leaders agree that ongoing peer feedback and check-ins are key for successful outcomes? Having your employees busting their tails without recognition is is the opposite of an employee engagement best practice. Whether it's recognition from a peer, a leadership team member or even a CEO, recognition matters.</p>\n<p>It's important to understand what form of recognition works best for your staff. For some encouraging words such as a simple \"thank you\" or \"well done\" may be exactly what they need to hear. This could push them to go that extra mile and continue to do well on their current and future projects.</p>\n<p>Another best practice is to hold an event such as a \"Employee Recognition Day\". By hosting an in-house happy hour or catering in lunch, employees can feel valued and appreciated, allowing for a boost in employee engagement! On a smaller scale, if a specific department achieves their set goals, a best practice could be to reward the smaller department with an off-site outing during or after work hours.</p>\n<p>Recognition helps to foster healthy behavior, positive attitudes, and harder work from employees or an organization.&nbsp;</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #2:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>If monetary bonuses aren't feasible for those employees who truly go above and beyond, try rewarding them with incentives such sets of local sporting event tickets, a wine tasting or brewery tour, or even concert tickets. By recognizing and rewarding employees with incentives, it will encourage loyalty and camaraderie from your hardest-working employees.</em></span></p>\n<h2 style=\"font-weight: normal;\">3. Genuinely Care About Your Employees</h2>\n<p>A leadership team without empathy is not destined for success. Empathy must start at the top and should naturally work its way down the leadership ladder. While 92% of CEOs feel their organization is empathetic, only 50% of their employees say the CEO is empathetic. Without empathy, even the best practices can't help employee engagement.</p>\n<p>Empathy is the ability to understand another person’s experience, perspective, and feelings. It’s commonly described as the ability to put yourself in another person’s shoes. But make sure you are assessing how <em>they</em>&nbsp;would feel in their shoes, not how&nbsp;<em>you</em> would feel in their shoes. This is the tricky part.</p>\n<blockquote><em>\"Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives.\" - Oprah Winfrey</em></blockquote>\n<p>Employee engagement and empathy are intricately linked, as employees are unlikely to feel respected in an environment where the leadership team is incapable of demonstrating empathy. <a href=\"https://www.gallup.com/workplace/236351/star-employees-slipping-away.aspx\" rel=\"noopener\" target=\"_blank\">Gallup</a> research shows that the average U.S. employee is not only unengaged at work, but half&nbsp;of U.S. employees are actively searching for a new job.</p>\n<p>Employees are nearly unanimous in agreeing on the importance of empathy—yet 92% feel empathy remains undervalued. Without empathy, you won't inspire followers or elicit loyalty. Empathy may seem like a soft skill but is an <a href=\"https://www.forbes.com/sites/prudygourguechon/2017/12/26/empathy-is-an-essential-leadership-skill-and-theres-nothing-soft-about-it/#3fd691e02b9d\" rel=\" noopener\">essential best practice for employee engagement</a>.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #3:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Listen Actively. Start with listening out for the keywords and phrases that they use, particularly if they use them repeatedly. Not just what they're saying, but how they're saying it. What's their tone or body language telling you? Are they angry, ashamed, or scared? No employee engagement best practice will help if a leader can't listen actively.</em></span></p>\n<h2 style=\"font-weight: normal;\">4. Work-Life Balance. Myth or Reality?</h2>\n<p style=\"font-size: 16px;\"><span style=\"background-color: transparent;\">Studies show that 61% of <a href=\"http://press.careerbuilder.com/2017-05-23-Do-American-Workers-Need-a-Vacation-New-CareerBuilder-Data-Shows-Majority-Are-Burned-Out-at-Work-While-Some-Are-Highly-Stressed-or-Both\" rel=\" noopener\">employees not only aren't engaged but are burned out on the job</a>. CareerBuilder’s survey on stress in the workplace also finds 31% of respondents report extremely high levels of stress at work. High levels of stress can manifest into poor physical health, and compromised mental health such as depression, anxiety, and anger. All of this can lead to poor performance, absenteeism, and few engaged employees.</span></p>\n<p>As a CEO or a leadership team member, helping staff achieve work-life balance is a must. Not only is work-life balance an employee engagement best practice, but you most likely gain a loyal, long term, teammate. Aside from internal benefits, ensuring your employees are happy and highly engaged can be the best tool for recruitment.&nbsp;</p>\n<p>Leadership teams that allow their employees to flourish in and outside the walls of work are allowing their business to thrive and stay ahead of the curve. Employers can help their employees achieve work-life balance by being willing to offer flexible work schedules, allowing their employees to work remotely, and encouraging the use of vacation days.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Employee Engagement Best Practice #4:</strong></span></h3>\n<p><span style=\"color: #ff9902;\"><em>Some of the best strategies to combat the plague of burnout are holistic approaches. You could try hosting various stress-management workshops for employees to complete during work hours. Foster a mentoring program that allows employees to pair up with a coworker to learn from one another. Try creating a wellness program and offer incentives for achieving certain health goals. </em></span></p>\n<h3 style=\"font-weight: normal;\">Ready to Get to Work?</h3>\n<p>By implementing some of these employee engagement best practices, your business will only grow stronger. Employee engagement and wellness are about protecting your human capital, your most valuable asset. Organizations that ensure their employees flourish and thrive will always be ahead of the curve.</p>\n<div><hr></div>\n<p><em>Interested in being a part of our growing company culture? Check out our <a href=\"/about\" rel=\"noopener\">About Us</a> page for current career opportunities.</em></p>", "rss_summary" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p>\n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p></p>", "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://cdn2.hubspot.net/hubfs/4871505/GOlf2019%20%282%29.png", "featured_image_alt_text" : "GOlf2019 (2)", "link_rel_canonical_url" : null, "meta_description" : "It's clear that workplace culture either brings down or boosts morale within a company. 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Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p><!--more-->From physical environments, special events, mentoring and wellness programs, to in or out of office happy hours, here are some employee engagement best practices to keep in mind.</p>\n<h2 style=\"font-weight: normal;\">1. Practice Keeping Employees Engaged</h2>\n<p>According to a <a href=\"https://www.hrdive.com/news/study-disengaged-employees-can-cost-companies-up-to-550b-a-year/437606/\" rel=\" noopener\">report by The Engagement Institute, disengaged employees</a> cost U.S. companies up to $550 billion a year? That's right, $550 <strong>BILLION</strong>. It's no wonder the smartest companies are looking at best practices for employee engagement.</p>\n<p>As it turns out, most respondents recognize the reasons they're not fully engaged in the workplace. They want their leadership to provide compelling missions, highly trusted relationships, and well-designed jobs. Therefore, communication is crucial to a healthy organization's culture. If you're willing to listen, your employees will tell you exactly what they need.</p>\n<p><span><a href=\"/about#leadership\" rel=\" noopener\">Highly engaged employees</a> will show up every day with passion, purpose, presence, and energy. Highly engaged employees also show 21% greater profitability. Those teams who score in the top 20% in engagement realize a 41% reduction in absenteeism and 59% less in turnover. Practice better employee engagement by avoiding excessive workloads and by keeping your staff from feeling overworked, overburdened, and unsatisfied.&nbsp;</span></p>\n<p>Every good employee wants to do their job right. One employee engagement best practice is to try providing your employees with tools and training they want or need to succeed.<span> Showing employees you care enough to help them take steps to grow in their career does nothing besides improve company culture, and in turn, your bottom line.&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #1:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Avoid setting unrealistic goals for employees. You may think that super-ambitious goals can help your team achieve more, but it's likely to result in missed deadlines, poor performance, and an increase in absenteeism due to stress-related illnesses. </em></span></p>\n<h2 style=\"font-weight: normal;\">2. Allow Your Employees' Voices to Be Heard</h2>\n<p>Feedback and recognition should always tie back to a company's core values and mission. Did you know 89% of HR leaders agree that ongoing peer feedback and check-ins are key for successful outcomes? Having your employees busting their tails without recognition is is the opposite of an employee engagement best practice. Whether it's recognition from a peer, a leadership team member or even a CEO, recognition matters.</p>\n<p>It's important to understand what form of recognition works best for your staff. For some encouraging words such as a simple \"thank you\" or \"well done\" may be exactly what they need to hear. This could push them to go that extra mile and continue to do well on their current and future projects.</p>\n<p>Another best practice is to hold an event such as a \"Employee Recognition Day\". By hosting an in-house happy hour or catering in lunch, employees can feel valued and appreciated, allowing for a boost in employee engagement! On a smaller scale, if a specific department achieves their set goals, a best practice could be to reward the smaller department with an off-site outing during or after work hours.</p>\n<p>Recognition helps to foster healthy behavior, positive attitudes, and harder work from employees or an organization.&nbsp;</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #2:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>If monetary bonuses aren't feasible for those employees who truly go above and beyond, try rewarding them with incentives such sets of local sporting event tickets, a wine tasting or brewery tour, or even concert tickets. By recognizing and rewarding employees with incentives, it will encourage loyalty and camaraderie from your hardest-working employees.</em></span></p>\n<h2 style=\"font-weight: normal;\">3. Genuinely Care About Your Employees</h2>\n<p>A leadership team without empathy is not destined for success. Empathy must start at the top and should naturally work its way down the leadership ladder. While 92% of CEOs feel their organization is empathetic, only 50% of their employees say the CEO is empathetic. Without empathy, even the best practices can't help employee engagement.</p>\n<p>Empathy is the ability to understand another person’s experience, perspective, and feelings. It’s commonly described as the ability to put yourself in another person’s shoes. But make sure you are assessing how <em>they</em>&nbsp;would feel in their shoes, not how&nbsp;<em>you</em> would feel in their shoes. This is the tricky part.</p>\n<blockquote><em>\"Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives.\" - Oprah Winfrey</em></blockquote>\n<p>Employee engagement and empathy are intricately linked, as employees are unlikely to feel respected in an environment where the leadership team is incapable of demonstrating empathy. <a href=\"https://www.gallup.com/workplace/236351/star-employees-slipping-away.aspx\" rel=\"noopener\" target=\"_blank\">Gallup</a> research shows that the average U.S. employee is not only unengaged at work, but half&nbsp;of U.S. employees are actively searching for a new job.</p>\n<p>Employees are nearly unanimous in agreeing on the importance of empathy—yet 92% feel empathy remains undervalued. Without empathy, you won't inspire followers or elicit loyalty. Empathy may seem like a soft skill but is an <a href=\"https://www.forbes.com/sites/prudygourguechon/2017/12/26/empathy-is-an-essential-leadership-skill-and-theres-nothing-soft-about-it/#3fd691e02b9d\" rel=\" noopener\">essential best practice for employee engagement</a>.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #3:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Listen Actively. Start with listening out for the keywords and phrases that they use, particularly if they use them repeatedly. Not just what they're saying, but how they're saying it. What's their tone or body language telling you? Are they angry, ashamed, or scared? No employee engagement best practice will help if a leader can't listen actively.</em></span></p>\n<h2 style=\"font-weight: normal;\">4. Work-Life Balance. Myth or Reality?</h2>\n<p style=\"font-size: 16px;\"><span style=\"background-color: transparent;\">Studies show that 61% of <a href=\"http://press.careerbuilder.com/2017-05-23-Do-American-Workers-Need-a-Vacation-New-CareerBuilder-Data-Shows-Majority-Are-Burned-Out-at-Work-While-Some-Are-Highly-Stressed-or-Both\" rel=\" noopener\">employees not only aren't engaged but are burned out on the job</a>. CareerBuilder’s survey on stress in the workplace also finds 31% of respondents report extremely high levels of stress at work. High levels of stress can manifest into poor physical health, and compromised mental health such as depression, anxiety, and anger. All of this can lead to poor performance, absenteeism, and few engaged employees.</span></p>\n<p>As a CEO or a leadership team member, helping staff achieve work-life balance is a must. Not only is work-life balance an employee engagement best practice, but you most likely gain a loyal, long term, teammate. Aside from internal benefits, ensuring your employees are happy and highly engaged can be the best tool for recruitment.&nbsp;</p>\n<p>Leadership teams that allow their employees to flourish in and outside the walls of work are allowing their business to thrive and stay ahead of the curve. Employers can help their employees achieve work-life balance by being willing to offer flexible work schedules, allowing their employees to work remotely, and encouraging the use of vacation days.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Employee Engagement Best Practice #4:</strong></span></h3>\n<p><span style=\"color: #ff9902;\"><em>Some of the best strategies to combat the plague of burnout are holistic approaches. You could try hosting various stress-management workshops for employees to complete during work hours. Foster a mentoring program that allows employees to pair up with a coworker to learn from one another. Try creating a wellness program and offer incentives for achieving certain health goals. </em></span></p>\n<h3 style=\"font-weight: normal;\">Ready to Get to Work?</h3>\n<p>By implementing some of these employee engagement best practices, your business will only grow stronger. Employee engagement and wellness are about protecting your human capital, your most valuable asset. Organizations that ensure their employees flourish and thrive will always be ahead of the curve.</p>\n<div><hr></div>\n<p><em>Interested in being a part of our growing company culture? Check out our <a href=\"/about\" rel=\"noopener\">About Us</a> page for current career opportunities.</em></p>", "postBodyRss" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p>\n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p><!--more-->From physical environments, special events, mentoring and wellness programs, to in or out of office happy hours, here are some employee engagement best practices to keep in mind.</p>\n<h2 style=\"font-weight: normal;\">1. Practice Keeping Employees Engaged</h2>\n<p>According to a <a href=\"https://www.hrdive.com/news/study-disengaged-employees-can-cost-companies-up-to-550b-a-year/437606/\" rel=\" noopener\">report by The Engagement Institute, disengaged employees</a> cost U.S. companies up to $550 billion a year? That's right, $550 <strong>BILLION</strong>. It's no wonder the smartest companies are looking at best practices for employee engagement.</p>\n<p>As it turns out, most respondents recognize the reasons they're not fully engaged in the workplace. They want their leadership to provide compelling missions, highly trusted relationships, and well-designed jobs. Therefore, communication is crucial to a healthy organization's culture. If you're willing to listen, your employees will tell you exactly what they need.</p>\n<p><span><a href=\"/about#leadership\" rel=\" noopener\">Highly engaged employees</a> will show up every day with passion, purpose, presence, and energy. Highly engaged employees also show 21% greater profitability. Those teams who score in the top 20% in engagement realize a 41% reduction in absenteeism and 59% less in turnover. Practice better employee engagement by avoiding excessive workloads and by keeping your staff from feeling overworked, overburdened, and unsatisfied.&nbsp;</span></p>\n<p>Every good employee wants to do their job right. One employee engagement best practice is to try providing your employees with tools and training they want or need to succeed.<span> Showing employees you care enough to help them take steps to grow in their career does nothing besides improve company culture, and in turn, your bottom line.&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #1:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Avoid setting unrealistic goals for employees. You may think that super-ambitious goals can help your team achieve more, but it's likely to result in missed deadlines, poor performance, and an increase in absenteeism due to stress-related illnesses. </em></span></p>\n<h2 style=\"font-weight: normal;\">2. Allow Your Employees' Voices to Be Heard</h2>\n<p>Feedback and recognition should always tie back to a company's core values and mission. Did you know 89% of HR leaders agree that ongoing peer feedback and check-ins are key for successful outcomes? Having your employees busting their tails without recognition is is the opposite of an employee engagement best practice. Whether it's recognition from a peer, a leadership team member or even a CEO, recognition matters.</p>\n<p>It's important to understand what form of recognition works best for your staff. For some encouraging words such as a simple \"thank you\" or \"well done\" may be exactly what they need to hear. This could push them to go that extra mile and continue to do well on their current and future projects.</p>\n<p>Another best practice is to hold an event such as a \"Employee Recognition Day\". By hosting an in-house happy hour or catering in lunch, employees can feel valued and appreciated, allowing for a boost in employee engagement! On a smaller scale, if a specific department achieves their set goals, a best practice could be to reward the smaller department with an off-site outing during or after work hours.</p>\n<p>Recognition helps to foster healthy behavior, positive attitudes, and harder work from employees or an organization.&nbsp;</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #2:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>If monetary bonuses aren't feasible for those employees who truly go above and beyond, try rewarding them with incentives such sets of local sporting event tickets, a wine tasting or brewery tour, or even concert tickets. By recognizing and rewarding employees with incentives, it will encourage loyalty and camaraderie from your hardest-working employees.</em></span></p>\n<h2 style=\"font-weight: normal;\">3. Genuinely Care About Your Employees</h2>\n<p>A leadership team without empathy is not destined for success. Empathy must start at the top and should naturally work its way down the leadership ladder. While 92% of CEOs feel their organization is empathetic, only 50% of their employees say the CEO is empathetic. Without empathy, even the best practices can't help employee engagement.</p>\n<p>Empathy is the ability to understand another person’s experience, perspective, and feelings. It’s commonly described as the ability to put yourself in another person’s shoes. But make sure you are assessing how <em>they</em>&nbsp;would feel in their shoes, not how&nbsp;<em>you</em> would feel in their shoes. This is the tricky part.</p>\n<blockquote><em>\"Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives.\" - Oprah Winfrey</em></blockquote>\n<p>Employee engagement and empathy are intricately linked, as employees are unlikely to feel respected in an environment where the leadership team is incapable of demonstrating empathy. <a href=\"https://www.gallup.com/workplace/236351/star-employees-slipping-away.aspx\" rel=\"noopener\" target=\"_blank\">Gallup</a> research shows that the average U.S. employee is not only unengaged at work, but half&nbsp;of U.S. employees are actively searching for a new job.</p>\n<p>Employees are nearly unanimous in agreeing on the importance of empathy—yet 92% feel empathy remains undervalued. Without empathy, you won't inspire followers or elicit loyalty. Empathy may seem like a soft skill but is an <a href=\"https://www.forbes.com/sites/prudygourguechon/2017/12/26/empathy-is-an-essential-leadership-skill-and-theres-nothing-soft-about-it/#3fd691e02b9d\" rel=\" noopener\">essential best practice for employee engagement</a>.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #3:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Listen Actively. Start with listening out for the keywords and phrases that they use, particularly if they use them repeatedly. Not just what they're saying, but how they're saying it. What's their tone or body language telling you? Are they angry, ashamed, or scared? No employee engagement best practice will help if a leader can't listen actively.</em></span></p>\n<h2 style=\"font-weight: normal;\">4. Work-Life Balance. Myth or Reality?</h2>\n<p style=\"font-size: 16px;\"><span style=\"background-color: transparent;\">Studies show that 61% of <a href=\"http://press.careerbuilder.com/2017-05-23-Do-American-Workers-Need-a-Vacation-New-CareerBuilder-Data-Shows-Majority-Are-Burned-Out-at-Work-While-Some-Are-Highly-Stressed-or-Both\" rel=\" noopener\">employees not only aren't engaged but are burned out on the job</a>. CareerBuilder’s survey on stress in the workplace also finds 31% of respondents report extremely high levels of stress at work. High levels of stress can manifest into poor physical health, and compromised mental health such as depression, anxiety, and anger. All of this can lead to poor performance, absenteeism, and few engaged employees.</span></p>\n<p>As a CEO or a leadership team member, helping staff achieve work-life balance is a must. Not only is work-life balance an employee engagement best practice, but you most likely gain a loyal, long term, teammate. Aside from internal benefits, ensuring your employees are happy and highly engaged can be the best tool for recruitment.&nbsp;</p>\n<p>Leadership teams that allow their employees to flourish in and outside the walls of work are allowing their business to thrive and stay ahead of the curve. Employers can help their employees achieve work-life balance by being willing to offer flexible work schedules, allowing their employees to work remotely, and encouraging the use of vacation days.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Employee Engagement Best Practice #4:</strong></span></h3>\n<p><span style=\"color: #ff9902;\"><em>Some of the best strategies to combat the plague of burnout are holistic approaches. You could try hosting various stress-management workshops for employees to complete during work hours. Foster a mentoring program that allows employees to pair up with a coworker to learn from one another. Try creating a wellness program and offer incentives for achieving certain health goals. </em></span></p>\n<h3 style=\"font-weight: normal;\">Ready to Get to Work?</h3>\n<p>By implementing some of these employee engagement best practices, your business will only grow stronger. Employee engagement and wellness are about protecting your human capital, your most valuable asset. Organizations that ensure their employees flourish and thrive will always be ahead of the curve.</p>\n<div><hr></div>\n<p><em>Interested in being a part of our growing company culture? Check out our <a href=\"/about\" rel=\"noopener\">About Us</a> page for current career opportunities.</em></p>", "postEmailContent" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p> \n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>", "postFeaturedImageIfEnabled" : "https://cdn2.hubspot.net/hubfs/4871505/GOlf2019%20%282%29.png", "postListContent" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p> \n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>", "postListSummaryFeaturedImage" : "https://cdn2.hubspot.net/hubfs/4871505/GOlf2019%20%282%29.png", "postRssContent" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p> \n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>", "postRssSummaryFeaturedImage" : "https://cdn2.hubspot.net/hubfs/4871505/GOlf2019%20%282%29.png", "postSummary" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p>\n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p></p>", "postSummaryRss" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p> \n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "NyKYDwhk", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/future%20of%20brick%20and%20mortar.png", "previousPostFeaturedImageAltText" : "FUTURE OF BRICK-AND-MORTAR", "previousPostName" : "The Future of Brick-and-Mortar: Immersive Retail Environments", "previousPostSlug" : "insights/the-future-of-brick-and-mortar-immersive-retail-environments", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1697634000000, "publishDateLocalTime" : 1697634000000, "publishDateLocalized" : { "date" : 1697634000000, "format" : "medium", "language" : null }, "publishImmediately" : false, "publishTimezoneOffset" : null, "publishedAt" : 1697634003500, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/employee-engagement-best-practice", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>For many businesses, it's becoming increasingly clear that healthy employee engagement, in-cahoots with strong workplace culture, are the secret sauce for business success.</p>\n<p>There are few things more satisfying than to look at a business you had a hand in building, and seeing how the lives of employees intertwine. Relationships like these that form within a company become the fabric of its culture. Employees who develop personal relationships are happier, more productive, and easier to retain.</p>\n<p><!--more-->From physical environments, special events, mentoring and wellness programs, to in or out of office happy hours, here are some employee engagement best practices to keep in mind.</p>\n<h2 style=\"font-weight: normal;\">1. Practice Keeping Employees Engaged</h2>\n<p>According to a <a href=\"https://www.hrdive.com/news/study-disengaged-employees-can-cost-companies-up-to-550b-a-year/437606/\" rel=\" noopener\">report by The Engagement Institute, disengaged employees</a> cost U.S. companies up to $550 billion a year? That's right, $550 <strong>BILLION</strong>. It's no wonder the smartest companies are looking at best practices for employee engagement.</p>\n<p>As it turns out, most respondents recognize the reasons they're not fully engaged in the workplace. They want their leadership to provide compelling missions, highly trusted relationships, and well-designed jobs. Therefore, communication is crucial to a healthy organization's culture. If you're willing to listen, your employees will tell you exactly what they need.</p>\n<p><span><a href=\"/about#leadership\" rel=\" noopener\">Highly engaged employees</a> will show up every day with passion, purpose, presence, and energy. Highly engaged employees also show 21% greater profitability. Those teams who score in the top 20% in engagement realize a 41% reduction in absenteeism and 59% less in turnover. Practice better employee engagement by avoiding excessive workloads and by keeping your staff from feeling overworked, overburdened, and unsatisfied.&nbsp;</span></p>\n<p>Every good employee wants to do their job right. One employee engagement best practice is to try providing your employees with tools and training they want or need to succeed.<span> Showing employees you care enough to help them take steps to grow in their career does nothing besides improve company culture, and in turn, your bottom line.&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #1:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Avoid setting unrealistic goals for employees. You may think that super-ambitious goals can help your team achieve more, but it's likely to result in missed deadlines, poor performance, and an increase in absenteeism due to stress-related illnesses. </em></span></p>\n<h2 style=\"font-weight: normal;\">2. Allow Your Employees' Voices to Be Heard</h2>\n<p>Feedback and recognition should always tie back to a company's core values and mission. Did you know 89% of HR leaders agree that ongoing peer feedback and check-ins are key for successful outcomes? Having your employees busting their tails without recognition is is the opposite of an employee engagement best practice. Whether it's recognition from a peer, a leadership team member or even a CEO, recognition matters.</p>\n<p>It's important to understand what form of recognition works best for your staff. For some encouraging words such as a simple \"thank you\" or \"well done\" may be exactly what they need to hear. This could push them to go that extra mile and continue to do well on their current and future projects.</p>\n<p>Another best practice is to hold an event such as a \"Employee Recognition Day\". By hosting an in-house happy hour or catering in lunch, employees can feel valued and appreciated, allowing for a boost in employee engagement! On a smaller scale, if a specific department achieves their set goals, a best practice could be to reward the smaller department with an off-site outing during or after work hours.</p>\n<p>Recognition helps to foster healthy behavior, positive attitudes, and harder work from employees or an organization.&nbsp;</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #2:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>If monetary bonuses aren't feasible for those employees who truly go above and beyond, try rewarding them with incentives such sets of local sporting event tickets, a wine tasting or brewery tour, or even concert tickets. By recognizing and rewarding employees with incentives, it will encourage loyalty and camaraderie from your hardest-working employees.</em></span></p>\n<h2 style=\"font-weight: normal;\">3. Genuinely Care About Your Employees</h2>\n<p>A leadership team without empathy is not destined for success. Empathy must start at the top and should naturally work its way down the leadership ladder. While 92% of CEOs feel their organization is empathetic, only 50% of their employees say the CEO is empathetic. Without empathy, even the best practices can't help employee engagement.</p>\n<p>Empathy is the ability to understand another person’s experience, perspective, and feelings. It’s commonly described as the ability to put yourself in another person’s shoes. But make sure you are assessing how <em>they</em>&nbsp;would feel in their shoes, not how&nbsp;<em>you</em> would feel in their shoes. This is the tricky part.</p>\n<blockquote><em>\"Leadership is about empathy. It is about having the ability to relate to and connect with people for the purpose of inspiring and empowering their lives.\" - Oprah Winfrey</em></blockquote>\n<p>Employee engagement and empathy are intricately linked, as employees are unlikely to feel respected in an environment where the leadership team is incapable of demonstrating empathy. <a href=\"https://www.gallup.com/workplace/236351/star-employees-slipping-away.aspx\" rel=\"noopener\" target=\"_blank\">Gallup</a> research shows that the average U.S. employee is not only unengaged at work, but half&nbsp;of U.S. employees are actively searching for a new job.</p>\n<p>Employees are nearly unanimous in agreeing on the importance of empathy—yet 92% feel empathy remains undervalued. Without empathy, you won't inspire followers or elicit loyalty. Empathy may seem like a soft skill but is an <a href=\"https://www.forbes.com/sites/prudygourguechon/2017/12/26/empathy-is-an-essential-leadership-skill-and-theres-nothing-soft-about-it/#3fd691e02b9d\" rel=\" noopener\">essential best practice for employee engagement</a>.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #f7943e;\">Employee Engagement Best Practice #3:</span></h3>\n<p><span style=\"color: #ff9902;\"><em>Listen Actively. Start with listening out for the keywords and phrases that they use, particularly if they use them repeatedly. Not just what they're saying, but how they're saying it. What's their tone or body language telling you? Are they angry, ashamed, or scared? No employee engagement best practice will help if a leader can't listen actively.</em></span></p>\n<h2 style=\"font-weight: normal;\">4. Work-Life Balance. Myth or Reality?</h2>\n<p style=\"font-size: 16px;\"><span style=\"background-color: transparent;\">Studies show that 61% of <a href=\"http://press.careerbuilder.com/2017-05-23-Do-American-Workers-Need-a-Vacation-New-CareerBuilder-Data-Shows-Majority-Are-Burned-Out-at-Work-While-Some-Are-Highly-Stressed-or-Both\" rel=\" noopener\">employees not only aren't engaged but are burned out on the job</a>. CareerBuilder’s survey on stress in the workplace also finds 31% of respondents report extremely high levels of stress at work. High levels of stress can manifest into poor physical health, and compromised mental health such as depression, anxiety, and anger. All of this can lead to poor performance, absenteeism, and few engaged employees.</span></p>\n<p>As a CEO or a leadership team member, helping staff achieve work-life balance is a must. Not only is work-life balance an employee engagement best practice, but you most likely gain a loyal, long term, teammate. Aside from internal benefits, ensuring your employees are happy and highly engaged can be the best tool for recruitment.&nbsp;</p>\n<p>Leadership teams that allow their employees to flourish in and outside the walls of work are allowing their business to thrive and stay ahead of the curve. Employers can help their employees achieve work-life balance by being willing to offer flexible work schedules, allowing their employees to work remotely, and encouraging the use of vacation days.</p>\n<h3><span style=\"color: #f7943e;\"><strong>Employee Engagement Best Practice #4:</strong></span></h3>\n<p><span style=\"color: #ff9902;\"><em>Some of the best strategies to combat the plague of burnout are holistic approaches. You could try hosting various stress-management workshops for employees to complete during work hours. Foster a mentoring program that allows employees to pair up with a coworker to learn from one another. Try creating a wellness program and offer incentives for achieving certain health goals. </em></span></p>\n<h3 style=\"font-weight: normal;\">Ready to Get to Work?</h3>\n<p>By implementing some of these employee engagement best practices, your business will only grow stronger. Employee engagement and wellness are about protecting your human capital, your most valuable asset. Organizations that ensure their employees flourish and thrive will always be ahead of the curve.</p>\n<div><hr></div>\n<p><em>Interested in being a part of our growing company culture? 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A pop-up shop offers you, as a retailer, a unique experience. You have the opportunity to take your products from your store and bring them to your customers, which can help you build interest and excitement. It also gives you the chance to meet your customers face to face and build a personal relationship with them.</p>\n<p>But running a successful pop-up shop requires some essentials. Here are the top 6 essentials you need to run your next pop-up shop.</p>\n<!--more-->\n<h2>#1. Hangers</h2>\n<p>Pop-up shops tend to be on the smaller side, and showcase a selection of your best products. If you sell clothing, table space is rather limited.<span>&nbsp;</span>Hangers<span>&nbsp;</span>are a perfect way to display your clothing—from tops to bottoms—for your customers to see. They also give your customers a chance to see how the clothing looks without having to dig through piles and unfold everything. And, you get to save precious table space for other products you offer.</p>\n<h2>#2. Collapsible Rolling Rack</h2>\n<p>What good are hangers if you have nothing to hang your clothing on? A<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/double-rail-salesmans-rolling-rack/\">collapsible rolling rack</a><span>&nbsp;</span>will allow you to do just that. With the ability to fold flat, these rolling racks are lightweight and easily transported. Once you are at your pop-up location, they can quickly be assembled and are adjustable to three different heights. And they are complete with wheels, so you can fill up your racks at your car and transport your clothing to your shop location.</p>\n<h2>#3. Jewelry Displays</h2>\n<p>You want your jewelry to stand out on your table. Laying it flat will prevent potential customers from being drawn to your products. Show off the true beauty of your jewelry items with<span>&nbsp;</span>jewelry displays. Your customers will see your products from a distance, and they will garner an idea of what your products will look like (for instance, a necklace on a necklace pad or bust display). These displays also give your products a shape right away, which will immediately generate interest, rather than a table full of flat jewelry.</p>\n<h2>#4. Merchandise Tags</h2>\n<p>A pop-up shop is a great opportunity to engage with your customers. But it’s difficult to hold a conversation when you are constantly interrupted with pricing or size questions. Or, if your products lack identification or pricing, you may lose customers who get frustrated. For these reasons, it is important for you to put tags on your products.<span>&nbsp;</span>Merchandise tags<span>&nbsp;</span>give your customers the ability to see exactly what the product is, its size and its cost. Your customers can browse freely and come to you with other questions that have to do with the product itself.</p>\n<h2>#5. Bags and Tissue</h2>\n<p>After your customers make their purchase, they need something to carry it away in.<span>&nbsp;</span>Kraft paper bags<span>&nbsp;</span>are a simple way to do just that. They can easily be stamped with your company’s name and/or logo, which will allow others to see your name while your customers shop around other pop-up shops. And, if others ask where your customers got their great purchases, your customers will be able to quickly recall your name. For an added special touch,<span>&nbsp;</span>tissue paper<span>&nbsp;</span>can provide a pop of color and draw attention to your customers as they walk around carrying your bags.</p>\n<h2>#6. Unique Signage</h2>\n<p>If you really want to attract the attention of potential customers, a unique sign can do the trick. Hanging<span>&nbsp;</span>blackboard signs<span>&nbsp;</span>or easels are easily transported between locations and can be customized to your specific needs. You can advertise your name, your sales, or what products you have at your pop-up location. You can be as colorful as you want, add some special designs and when it’s time for your next pop-up, you can simply erase your old sale and redecorate for your new one.</p>\n<p>Pop-up shops are a fun way to bring your merchandise to a new customer base and interact with people on a more personal level. Being prepared can aid in your success. InStore Design Display carries all you need for any type of display, and can help get you set up with everything you need to run a great pop-up shop. <a href=\"https://shop.instoredesigndisplay.com/\" rel=\"noopener\" target=\"_blank\">Start browsing</a><span>&nbsp;</span>to find all the essentials for your next pop-up shop!</p>\n<p>If you'd like some help designing, building, kitting, and fulfilling your pop-up shop, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We are here to help bring your vision to life and make it easy to assemble and set up to attract customers.&nbsp;</p>", "publish_immediately" : false, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1697223840542, "rss_body" : "<p>Pop-up shops are growing in popularity. These shops are intended to “pop up” for a brief amount of time, almost as if by surprise, in a temporary location. And just as quickly as it arrives, it disappears. A pop-up shop offers you, as a retailer, a unique experience. You have the opportunity to take your products from your store and bring them to your customers, which can help you build interest and excitement. It also gives you the chance to meet your customers face to face and build a personal relationship with them.</p>\n<p>But running a successful pop-up shop requires some essentials. Here are the top 6 essentials you need to run your next pop-up shop.</p>\n<!--more-->\n<h2>#1. 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Once you are at your pop-up location, they can quickly be assembled and are adjustable to three different heights. And they are complete with wheels, so you can fill up your racks at your car and transport your clothing to your shop location.</p>\n<h2>#3. Jewelry Displays</h2>\n<p>You want your jewelry to stand out on your table. Laying it flat will prevent potential customers from being drawn to your products. Show off the true beauty of your jewelry items with<span>&nbsp;</span>jewelry displays. Your customers will see your products from a distance, and they will garner an idea of what your products will look like (for instance, a necklace on a necklace pad or bust display). These displays also give your products a shape right away, which will immediately generate interest, rather than a table full of flat jewelry.</p>\n<h2>#4. Merchandise Tags</h2>\n<p>A pop-up shop is a great opportunity to engage with your customers. 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These shops are intended to “pop up” for a brief amount of time, almost as if by surprise, in a temporary location. And just as quickly as it arrives, it disappears. A pop-up shop offers you, as a retailer, a unique experience. You have the opportunity to take your products from your store and bring them to your customers, which can help you build interest and excitement. It also gives you the chance to meet your customers face to face and build a personal relationship with them.</p>\n<p>But running a successful pop-up shop requires some essentials. Here are the top 6 essentials you need to run your next pop-up shop.</p>\n<!--more-->\n<h2>#1. Hangers</h2>\n<p>Pop-up shops tend to be on the smaller side, and showcase a selection of your best products. If you sell clothing, table space is rather limited.<span>&nbsp;</span>Hangers<span>&nbsp;</span>are a perfect way to display your clothing—from tops to bottoms—for your customers to see. They also give your customers a chance to see how the clothing looks without having to dig through piles and unfold everything. And, you get to save precious table space for other products you offer.</p>\n<h2>#2. Collapsible Rolling Rack</h2>\n<p>What good are hangers if you have nothing to hang your clothing on? A<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/double-rail-salesmans-rolling-rack/\">collapsible rolling rack</a><span>&nbsp;</span>will allow you to do just that. With the ability to fold flat, these rolling racks are lightweight and easily transported. Once you are at your pop-up location, they can quickly be assembled and are adjustable to three different heights. And they are complete with wheels, so you can fill up your racks at your car and transport your clothing to your shop location.</p>\n<h2>#3. Jewelry Displays</h2>\n<p>You want your jewelry to stand out on your table. Laying it flat will prevent potential customers from being drawn to your products. Show off the true beauty of your jewelry items with<span>&nbsp;</span>jewelry displays. Your customers will see your products from a distance, and they will garner an idea of what your products will look like (for instance, a necklace on a necklace pad or bust display). These displays also give your products a shape right away, which will immediately generate interest, rather than a table full of flat jewelry.</p>\n<h2>#4. Merchandise Tags</h2>\n<p>A pop-up shop is a great opportunity to engage with your customers. But it’s difficult to hold a conversation when you are constantly interrupted with pricing or size questions. Or, if your products lack identification or pricing, you may lose customers who get frustrated. For these reasons, it is important for you to put tags on your products.<span>&nbsp;</span>Merchandise tags<span>&nbsp;</span>give your customers the ability to see exactly what the product is, its size and its cost. Your customers can browse freely and come to you with other questions that have to do with the product itself.</p>\n<h2>#5. Bags and Tissue</h2>\n<p>After your customers make their purchase, they need something to carry it away in.<span>&nbsp;</span>Kraft paper bags<span>&nbsp;</span>are a simple way to do just that. They can easily be stamped with your company’s name and/or logo, which will allow others to see your name while your customers shop around other pop-up shops. And, if others ask where your customers got their great purchases, your customers will be able to quickly recall your name. For an added special touch,<span>&nbsp;</span>tissue paper<span>&nbsp;</span>can provide a pop of color and draw attention to your customers as they walk around carrying your bags.</p>\n<h2>#6. Unique Signage</h2>\n<p>If you really want to attract the attention of potential customers, a unique sign can do the trick. Hanging<span>&nbsp;</span>blackboard signs<span>&nbsp;</span>or easels are easily transported between locations and can be customized to your specific needs. You can advertise your name, your sales, or what products you have at your pop-up location. You can be as colorful as you want, add some special designs and when it’s time for your next pop-up, you can simply erase your old sale and redecorate for your new one.</p>\n<p>Pop-up shops are a fun way to bring your merchandise to a new customer base and interact with people on a more personal level. Being prepared can aid in your success. InStore Design Display carries all you need for any type of display, and can help get you set up with everything you need to run a great pop-up shop. <a href=\"https://shop.instoredesigndisplay.com/\" rel=\"noopener\" target=\"_blank\">Start browsing</a><span>&nbsp;</span>to find all the essentials for your next pop-up shop!</p>\n<p>If you'd like some help designing, building, kitting, and fulfilling your pop-up shop, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We are here to help bring your vision to life and make it easy to assemble and set up to attract customers.&nbsp;</p>", "postBodyRss" : "<p>Pop-up shops are growing in popularity. These shops are intended to “pop up” for a brief amount of time, almost as if by surprise, in a temporary location. And just as quickly as it arrives, it disappears. A pop-up shop offers you, as a retailer, a unique experience. You have the opportunity to take your products from your store and bring them to your customers, which can help you build interest and excitement. It also gives you the chance to meet your customers face to face and build a personal relationship with them.</p>\n<p>But running a successful pop-up shop requires some essentials. Here are the top 6 essentials you need to run your next pop-up shop.</p>\n<!--more-->\n<h2>#1. Hangers</h2>\n<p>Pop-up shops tend to be on the smaller side, and showcase a selection of your best products. If you sell clothing, table space is rather limited.<span>&nbsp;</span>Hangers<span>&nbsp;</span>are a perfect way to display your clothing—from tops to bottoms—for your customers to see. They also give your customers a chance to see how the clothing looks without having to dig through piles and unfold everything. And, you get to save precious table space for other products you offer.</p>\n<h2>#2. Collapsible Rolling Rack</h2>\n<p>What good are hangers if you have nothing to hang your clothing on? A<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/double-rail-salesmans-rolling-rack/\">collapsible rolling rack</a><span>&nbsp;</span>will allow you to do just that. With the ability to fold flat, these rolling racks are lightweight and easily transported. Once you are at your pop-up location, they can quickly be assembled and are adjustable to three different heights. And they are complete with wheels, so you can fill up your racks at your car and transport your clothing to your shop location.</p>\n<h2>#3. Jewelry Displays</h2>\n<p>You want your jewelry to stand out on your table. Laying it flat will prevent potential customers from being drawn to your products. Show off the true beauty of your jewelry items with<span>&nbsp;</span>jewelry displays. 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Laying it flat will prevent potential customers from being drawn to your products. Show off the true beauty of your jewelry items with<span>&nbsp;</span>jewelry displays. Your customers will see your products from a distance, and they will garner an idea of what your products will look like (for instance, a necklace on a necklace pad or bust display). These displays also give your products a shape right away, which will immediately generate interest, rather than a table full of flat jewelry.</p>\n<h2>#4. Merchandise Tags</h2>\n<p>A pop-up shop is a great opportunity to engage with your customers. But it’s difficult to hold a conversation when you are constantly interrupted with pricing or size questions. Or, if your products lack identification or pricing, you may lose customers who get frustrated. For these reasons, it is important for you to put tags on your products.<span>&nbsp;</span>Merchandise tags<span>&nbsp;</span>give your customers the ability to see exactly what the product is, its size and its cost. Your customers can browse freely and come to you with other questions that have to do with the product itself.</p>\n<h2>#5. Bags and Tissue</h2>\n<p>After your customers make their purchase, they need something to carry it away in.<span>&nbsp;</span>Kraft paper bags<span>&nbsp;</span>are a simple way to do just that. They can easily be stamped with your company’s name and/or logo, which will allow others to see your name while your customers shop around other pop-up shops. And, if others ask where your customers got their great purchases, your customers will be able to quickly recall your name. For an added special touch,<span>&nbsp;</span>tissue paper<span>&nbsp;</span>can provide a pop of color and draw attention to your customers as they walk around carrying your bags.</p>\n<h2>#6. Unique Signage</h2>\n<p>If you really want to attract the attention of potential customers, a unique sign can do the trick. Hanging<span>&nbsp;</span>blackboard signs<span>&nbsp;</span>or easels are easily transported between locations and can be customized to your specific needs. You can advertise your name, your sales, or what products you have at your pop-up location. You can be as colorful as you want, add some special designs and when it’s time for your next pop-up, you can simply erase your old sale and redecorate for your new one.</p>\n<p>Pop-up shops are a fun way to bring your merchandise to a new customer base and interact with people on a more personal level. Being prepared can aid in your success. InStore Design Display carries all you need for any type of display, and can help get you set up with everything you need to run a great pop-up shop. <a href=\"https://shop.instoredesigndisplay.com/\" rel=\"noopener\" target=\"_blank\">Start browsing</a><span>&nbsp;</span>to find all the essentials for your next pop-up shop!</p>\n<p>If you'd like some help designing, building, kitting, and fulfilling your pop-up shop, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We are here to help bring your vision to life and make it easy to assemble and set up to attract customers.&nbsp;</p>", "rssSummary" : "<p>Pop-up shops are growing in popularity. These shops are intended to “pop up” for a brief amount of time, almost as if by surprise, in a temporary location. And just as quickly as it arrives, it disappears. A pop-up shop offers you, as a retailer, a unique experience. You have the opportunity to take your products from your store and bring them to your customers, which can help you build interest and excitement. It also gives you the chance to meet your customers face to face and build a personal relationship with them.</p>\n<p>But running a successful pop-up shop requires some essentials. 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4871505, "slug" : "instore-design-display", "translatedFromId" : null, "translations" : { }, "twitter" : "", "twitterUsername" : "", "updated" : 1699035792121, "userId" : null, "username" : null, "website" : "" }, "blogPostScheduleTaskUid" : null, "blogPublishInstantEmailCampaignId" : null, "blogPublishInstantEmailRetryCount" : 0, "blogPublishInstantEmailTaskUid" : "DONE", "blogPublishToSocialMediaTask" : "DONE_NOT_SENT", "blueprintTypeId" : 0, "businessUnitId" : null, "campaign" : null, "campaignName" : null, "campaignUtm" : null, "category" : 3, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "checkPostLevelAudienceAccessFirst" : true, "clonedFrom" : 19235763486, "composeBody" : null, "compositionId" : 0, "contentAccessRuleIds" : [ ], "contentAccessRuleTypes" : [ ], "contentGroup" : 11366589319, "contentGroupId" : 11366589319, "contentTypeCategory" : 3, "contentTypeCategoryId" : 3, "contentTypeId" : null, "created" : 1696379924020, "createdByAgent" : null, "createdById" : 10651595, "createdTime" : 1696379924020, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CREATIVE%20CBD%20DISPLAYS-1.png", "featuredImageAltText" : "", "featuredImageHeight" : 1680, "featuredImageLength" : 0, "featuredImageWidth" : 3200, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1696632925000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "6 Creative Retail Display Ideas for CBD Products", "id" : 137731608353, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "6 Creative Retail Display Ideas for CBD Products", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : "", "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "tag_ids" : [ 135463177117 ], "rss_body" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n<!--more-->\n<p><span style=\"font-weight: 400;\">But here’s the catch: </span><a href=\"https://www.fool.com/investing/2019/06/28/the-sizable-cbd-problem-that-most-investors-are-ov.aspx\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Competition is fierce</span></a><span style=\"font-weight: 400;\">. In a market this diverse with such a vast array of products, how can CBD brands differentiate themselves from their competitors?&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">By creating engaging in-store displays for your CBD products, you can catch the consumers’ eyes, express your brand story, and influence more sales in this highly competitive market. Here are some creative retail CBD display ideas to help you brainstorm your next design.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">6 Creative Retail Display Ideas for CBD Products</span></h2>\n<h3 style=\"font-weight: normal;\">1. Don't forget about security</h3>\n<p><span style=\"font-weight: 400;\">CBD is a high-value, high-quality product. Because of its price point, there’s a huge demand for it on the black market, so theft is often one of the greatest challenges that CBD retailers face.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">At InStore Design Display, we combat this challenge by designing displays that are more educational than shoppable in nature. Often, we use dummy packaging in the display—for example, we might feature an empty tincture bottle on the shelf—so consumers can explore the available products, read the product labels, and then find a sales representative when they’re ready to buy.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consider </span><span style=\"font-weight: 400;\">designs that are bright, open, and clean, so retailers can easily monitor customer activity and prevent theft. Meanwhile, the cannabis sampling table in the middle of the room gives consumers the ability to see, touch, and feel the product in a secure setting.&nbsp;&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\">2. Educate the consumer</h3>\n<p><span style=\"font-weight: 400;\">For CBD and the cannabis industry as a whole, negative perceptions and misunderstandings abound. Many consumers are still unsure about the benefits of CBD and whether or not it causes the same mind-altering effects that THC does. On top of that, low-quality products in the market can give consumers a bad experience and turn them off from CBD as a whole.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consequently, one of the major goals of an effective CBD retail display should be to educate the consumer on the product and the brand. For example, we created this </span><span style=\"font-weight: 400;\">modular, under-counter display for Sunderstorm’s Wind Vapes</span><span style=\"font-weight: 400;\"> that featured info cards beneath each of the products. Including a brief overview of the product specs, benefits, and other details can help consumers become more comfortable with your product, answer any lingering questions they might have, and sway them into making a purchase.</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">3. Appeal to the 5 senses</h3>\n<p><span style=\"font-weight: 400;\">Any retail display can be more than just a catchy sign placed next to the product—it can offer an exceptional experience for consumers. Signs that you are achieving that level of experience are when your customers walk away from your display, product in hand, feeling like they just had a conversation with your brand.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">You can create these memorable experiences by engaging all five senses in your CBD display: sight, sound, touch, smell, and taste. For example, </span><span style=\"font-weight: 400;\">a custom cannabis sampling table</span><span style=\"font-weight: 400;\"> provides consumers with a tactile experience, which is more likely to make a lasting impression than a display that forces consumers to peek at the product from behind a glass.</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, you could incorporate video, </span><span style=\"font-weight: 400;\">moving elements like spinner displays</span><span style=\"font-weight: 400;\"> or flipbooks, graphical imagery, music, and more into your display to maximize the consumer’s sensory experience. This is an opportunity to think outside of the box and create a retail display that truly stands out.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Countertop Spinner Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">4. Use technology</h3>\n<p><span style=\"font-weight: 400;\">More and more brands are leveraging technology in their retail displays, and CBD brands are no exception. Technology provides a unique opportunity to educate consumers, engage them with eye-catching visuals and sounds, and cultivate an extraordinary in-store shopping experience.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Often, this approach takes the form of a display screen playing an educational video to showcase the product. In these cases, the video functions as another sales rep for your brand—but there is a wide array of technology available to you, so the only limits to this approach are the limits of your imagination. </span><span style=\"font-weight: 400;\">Sesh’s video counter display</span><span style=\"font-weight: 400;\"> is a great example of a small display that uses technology to maximize its impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, consider brand consistency across your digital marketing channels and brick-and-mortar environments. Many consumers educate themselves online before purchasing in-store, so carrying your social media icons and other digital elements in your retail display are important as well.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Craft%20Cannabis%20Video%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Craft Cannabis Video Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">5. Emphasize quality</h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, there are many low-quality CBD products on the market that can erode consumer trust. To overcome this challenge, CBD brands are responsible for emphasizing the quality of their products in their retail displays.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">And the first step to showcasing the quality of your product is leveraging a retail display, period. Because the majority of CBD brands aren’t using displays at all, taking that extra step to design a bold, creative, on-brand display—even if it’s just a small, countertop display—can make a huge impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Showcase displays like </span><span style=\"font-weight: 400;\">the one we designed for Lola Lola</span><span style=\"font-weight: 400;\"> can help communicate the premium quality of your products by giving them a polished, high-end look and feel.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Lola%20Lola%20Acrylic.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Acrylic\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">6. Allow for versatility</h3>\n<p><span style=\"font-weight: 400;\">Another challenge that CBD brands face is a lack of consistency in the types of retailers who’ll carry their products and the general product mix. Products vary from tinctures and vapes to pet tablets and edibles, and some retailers will only carry specific skews because they sell better in their environment.</span></p>\n<p><span style=\"font-weight: 400;\">Because of this, it can be difficult to design and scale a display that covers all of those unique footprints. By incorporating versatility, modularity, and flexibility into your display, you can ensure that your products look their best in any retail environment.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">Ready to Design Your CBD Retail Display to Maximize Sales?</span></h2>\n<p><span style=\"font-weight: 400;\">An <a href=\"https://www.cspdailynews.com/cbdhemp/four-considerations-successful-cbd-display\" rel=\"noopener\" target=\"_blank\">effective CBD retail display</a> needs to balance security with sensual experiences, high-tech educational elements with flexible, easy-to-use structures, and brand-consistent imagery and messaging.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">With extensive experience in the CBD and cannabis industry, InStore Design Display understands the unique challenges and opportunities in this space. Our creative designs can help you accelerate sales and accomplish your goals in diverse retail environments.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Interested in working with InStore Design Display to design your next CBD retail display or environment? Get started by <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">requesting a consult.</a> It's that easy.</span></p>\n<p>&nbsp;</p>", "head_html" : null, "post_body" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n<!--more-->\n<p><span style=\"font-weight: 400;\">But here’s the catch: </span><a href=\"https://www.fool.com/investing/2019/06/28/the-sizable-cbd-problem-that-most-investors-are-ov.aspx\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Competition is fierce</span></a><span style=\"font-weight: 400;\">. In a market this diverse with such a vast array of products, how can CBD brands differentiate themselves from their competitors?&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">By creating engaging in-store displays for your CBD products, you can catch the consumers’ eyes, express your brand story, and influence more sales in this highly competitive market. Here are some creative retail CBD display ideas to help you brainstorm your next design.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">6 Creative Retail Display Ideas for CBD Products</span></h2>\n<h3 style=\"font-weight: normal;\">1. Don't forget about security</h3>\n<p><span style=\"font-weight: 400;\">CBD is a high-value, high-quality product. Because of its price point, there’s a huge demand for it on the black market, so theft is often one of the greatest challenges that CBD retailers face.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">At InStore Design Display, we combat this challenge by designing displays that are more educational than shoppable in nature. Often, we use dummy packaging in the display—for example, we might feature an empty tincture bottle on the shelf—so consumers can explore the available products, read the product labels, and then find a sales representative when they’re ready to buy.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consider </span><span style=\"font-weight: 400;\">designs that are bright, open, and clean, so retailers can easily monitor customer activity and prevent theft. Meanwhile, the cannabis sampling table in the middle of the room gives consumers the ability to see, touch, and feel the product in a secure setting.&nbsp;&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\">2. Educate the consumer</h3>\n<p><span style=\"font-weight: 400;\">For CBD and the cannabis industry as a whole, negative perceptions and misunderstandings abound. Many consumers are still unsure about the benefits of CBD and whether or not it causes the same mind-altering effects that THC does. On top of that, low-quality products in the market can give consumers a bad experience and turn them off from CBD as a whole.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consequently, one of the major goals of an effective CBD retail display should be to educate the consumer on the product and the brand. For example, we created this </span><span style=\"font-weight: 400;\">modular, under-counter display for Sunderstorm’s Wind Vapes</span><span style=\"font-weight: 400;\"> that featured info cards beneath each of the products. Including a brief overview of the product specs, benefits, and other details can help consumers become more comfortable with your product, answer any lingering questions they might have, and sway them into making a purchase.</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">3. Appeal to the 5 senses</h3>\n<p><span style=\"font-weight: 400;\">Any retail display can be more than just a catchy sign placed next to the product—it can offer an exceptional experience for consumers. Signs that you are achieving that level of experience are when your customers walk away from your display, product in hand, feeling like they just had a conversation with your brand.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">You can create these memorable experiences by engaging all five senses in your CBD display: sight, sound, touch, smell, and taste. For example, </span><span style=\"font-weight: 400;\">a custom cannabis sampling table</span><span style=\"font-weight: 400;\"> provides consumers with a tactile experience, which is more likely to make a lasting impression than a display that forces consumers to peek at the product from behind a glass.</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, you could incorporate video, </span><span style=\"font-weight: 400;\">moving elements like spinner displays</span><span style=\"font-weight: 400;\"> or flipbooks, graphical imagery, music, and more into your display to maximize the consumer’s sensory experience. This is an opportunity to think outside of the box and create a retail display that truly stands out.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Countertop Spinner Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">4. Use technology</h3>\n<p><span style=\"font-weight: 400;\">More and more brands are leveraging technology in their retail displays, and CBD brands are no exception. Technology provides a unique opportunity to educate consumers, engage them with eye-catching visuals and sounds, and cultivate an extraordinary in-store shopping experience.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Often, this approach takes the form of a display screen playing an educational video to showcase the product. In these cases, the video functions as another sales rep for your brand—but there is a wide array of technology available to you, so the only limits to this approach are the limits of your imagination. </span><span style=\"font-weight: 400;\">Sesh’s video counter display</span><span style=\"font-weight: 400;\"> is a great example of a small display that uses technology to maximize its impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, consider brand consistency across your digital marketing channels and brick-and-mortar environments. Many consumers educate themselves online before purchasing in-store, so carrying your social media icons and other digital elements in your retail display are important as well.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Craft%20Cannabis%20Video%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Craft Cannabis Video Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">5. Emphasize quality</h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, there are many low-quality CBD products on the market that can erode consumer trust. To overcome this challenge, CBD brands are responsible for emphasizing the quality of their products in their retail displays.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">And the first step to showcasing the quality of your product is leveraging a retail display, period. Because the majority of CBD brands aren’t using displays at all, taking that extra step to design a bold, creative, on-brand display—even if it’s just a small, countertop display—can make a huge impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Showcase displays like </span><span style=\"font-weight: 400;\">the one we designed for Lola Lola</span><span style=\"font-weight: 400;\"> can help communicate the premium quality of your products by giving them a polished, high-end look and feel.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Lola%20Lola%20Acrylic.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Acrylic\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">6. Allow for versatility</h3>\n<p><span style=\"font-weight: 400;\">Another challenge that CBD brands face is a lack of consistency in the types of retailers who’ll carry their products and the general product mix. Products vary from tinctures and vapes to pet tablets and edibles, and some retailers will only carry specific skews because they sell better in their environment.</span></p>\n<p><span style=\"font-weight: 400;\">Because of this, it can be difficult to design and scale a display that covers all of those unique footprints. By incorporating versatility, modularity, and flexibility into your display, you can ensure that your products look their best in any retail environment.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">Ready to Design Your CBD Retail Display to Maximize Sales?</span></h2>\n<p><span style=\"font-weight: 400;\">An <a href=\"https://www.cspdailynews.com/cbdhemp/four-considerations-successful-cbd-display\" rel=\"noopener\" target=\"_blank\">effective CBD retail display</a> needs to balance security with sensual experiences, high-tech educational elements with flexible, easy-to-use structures, and brand-consistent imagery and messaging.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">With extensive experience in the CBD and cannabis industry, InStore Design Display understands the unique challenges and opportunities in this space. Our creative designs can help you accelerate sales and accomplish your goals in diverse retail environments.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Interested in working with InStore Design Display to design your next CBD retail display or environment? Get started by <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">requesting a consult.</a> It's that easy.</span></p>\n<p>&nbsp;</p>", "topic_ids" : [ 135463177117 ], "html_title" : null, "cloned_from" : 19235763486, "rss_summary" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n", "campaign_utm" : null, "post_summary" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n", "published_at" : 1696632925784, "campaign_name" : null, "composition_id" : 0, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CREATIVE%20CBD%20DISPLAYS-1.png", "is_staged_page" : false, "unpublished_at" : 0, "layout_sections" : { }, "page_redirected" : false, "published_by_id" : 10651595, "bypass_approvals" : false, "has_user_changes" : true, "legacy_post_guid" : "", "meta_description" : "The CBD industry a budding opportunity for retailers.  Try these retail display ideas and begin growing your CBD retail business. 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Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n<!--more-->\n<p><span style=\"font-weight: 400;\">But here’s the catch: </span><a href=\"https://www.fool.com/investing/2019/06/28/the-sizable-cbd-problem-that-most-investors-are-ov.aspx\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Competition is fierce</span></a><span style=\"font-weight: 400;\">. In a market this diverse with such a vast array of products, how can CBD brands differentiate themselves from their competitors?&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">By creating engaging in-store displays for your CBD products, you can catch the consumers’ eyes, express your brand story, and influence more sales in this highly competitive market. Here are some creative retail CBD display ideas to help you brainstorm your next design.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">6 Creative Retail Display Ideas for CBD Products</span></h2>\n<h3 style=\"font-weight: normal;\">1. Don't forget about security</h3>\n<p><span style=\"font-weight: 400;\">CBD is a high-value, high-quality product. Because of its price point, there’s a huge demand for it on the black market, so theft is often one of the greatest challenges that CBD retailers face.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">At InStore Design Display, we combat this challenge by designing displays that are more educational than shoppable in nature. Often, we use dummy packaging in the display—for example, we might feature an empty tincture bottle on the shelf—so consumers can explore the available products, read the product labels, and then find a sales representative when they’re ready to buy.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consider </span><span style=\"font-weight: 400;\">designs that are bright, open, and clean, so retailers can easily monitor customer activity and prevent theft. Meanwhile, the cannabis sampling table in the middle of the room gives consumers the ability to see, touch, and feel the product in a secure setting.&nbsp;&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\">2. Educate the consumer</h3>\n<p><span style=\"font-weight: 400;\">For CBD and the cannabis industry as a whole, negative perceptions and misunderstandings abound. Many consumers are still unsure about the benefits of CBD and whether or not it causes the same mind-altering effects that THC does. On top of that, low-quality products in the market can give consumers a bad experience and turn them off from CBD as a whole.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consequently, one of the major goals of an effective CBD retail display should be to educate the consumer on the product and the brand. For example, we created this </span><span style=\"font-weight: 400;\">modular, under-counter display for Sunderstorm’s Wind Vapes</span><span style=\"font-weight: 400;\"> that featured info cards beneath each of the products. Including a brief overview of the product specs, benefits, and other details can help consumers become more comfortable with your product, answer any lingering questions they might have, and sway them into making a purchase.</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">3. Appeal to the 5 senses</h3>\n<p><span style=\"font-weight: 400;\">Any retail display can be more than just a catchy sign placed next to the product—it can offer an exceptional experience for consumers. Signs that you are achieving that level of experience are when your customers walk away from your display, product in hand, feeling like they just had a conversation with your brand.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">You can create these memorable experiences by engaging all five senses in your CBD display: sight, sound, touch, smell, and taste. For example, </span><span style=\"font-weight: 400;\">a custom cannabis sampling table</span><span style=\"font-weight: 400;\"> provides consumers with a tactile experience, which is more likely to make a lasting impression than a display that forces consumers to peek at the product from behind a glass.</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, you could incorporate video, </span><span style=\"font-weight: 400;\">moving elements like spinner displays</span><span style=\"font-weight: 400;\"> or flipbooks, graphical imagery, music, and more into your display to maximize the consumer’s sensory experience. This is an opportunity to think outside of the box and create a retail display that truly stands out.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Countertop Spinner Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">4. Use technology</h3>\n<p><span style=\"font-weight: 400;\">More and more brands are leveraging technology in their retail displays, and CBD brands are no exception. Technology provides a unique opportunity to educate consumers, engage them with eye-catching visuals and sounds, and cultivate an extraordinary in-store shopping experience.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Often, this approach takes the form of a display screen playing an educational video to showcase the product. In these cases, the video functions as another sales rep for your brand—but there is a wide array of technology available to you, so the only limits to this approach are the limits of your imagination. </span><span style=\"font-weight: 400;\">Sesh’s video counter display</span><span style=\"font-weight: 400;\"> is a great example of a small display that uses technology to maximize its impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, consider brand consistency across your digital marketing channels and brick-and-mortar environments. Many consumers educate themselves online before purchasing in-store, so carrying your social media icons and other digital elements in your retail display are important as well.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Craft%20Cannabis%20Video%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Craft Cannabis Video Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">5. Emphasize quality</h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, there are many low-quality CBD products on the market that can erode consumer trust. To overcome this challenge, CBD brands are responsible for emphasizing the quality of their products in their retail displays.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">And the first step to showcasing the quality of your product is leveraging a retail display, period. Because the majority of CBD brands aren’t using displays at all, taking that extra step to design a bold, creative, on-brand display—even if it’s just a small, countertop display—can make a huge impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Showcase displays like </span><span style=\"font-weight: 400;\">the one we designed for Lola Lola</span><span style=\"font-weight: 400;\"> can help communicate the premium quality of your products by giving them a polished, high-end look and feel.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Lola%20Lola%20Acrylic.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Acrylic\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">6. Allow for versatility</h3>\n<p><span style=\"font-weight: 400;\">Another challenge that CBD brands face is a lack of consistency in the types of retailers who’ll carry their products and the general product mix. Products vary from tinctures and vapes to pet tablets and edibles, and some retailers will only carry specific skews because they sell better in their environment.</span></p>\n<p><span style=\"font-weight: 400;\">Because of this, it can be difficult to design and scale a display that covers all of those unique footprints. By incorporating versatility, modularity, and flexibility into your display, you can ensure that your products look their best in any retail environment.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">Ready to Design Your CBD Retail Display to Maximize Sales?</span></h2>\n<p><span style=\"font-weight: 400;\">An <a href=\"https://www.cspdailynews.com/cbdhemp/four-considerations-successful-cbd-display\" rel=\"noopener\" target=\"_blank\">effective CBD retail display</a> needs to balance security with sensual experiences, high-tech educational elements with flexible, easy-to-use structures, and brand-consistent imagery and messaging.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">With extensive experience in the CBD and cannabis industry, InStore Design Display understands the unique challenges and opportunities in this space. Our creative designs can help you accelerate sales and accomplish your goals in diverse retail environments.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Interested in working with InStore Design Display to design your next CBD retail display or environment? Get started by <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">requesting a consult.</a> It's that easy.</span></p>\n<p>&nbsp;</p>", "postBodyRss" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n<!--more-->\n<p><span style=\"font-weight: 400;\">But here’s the catch: </span><a href=\"https://www.fool.com/investing/2019/06/28/the-sizable-cbd-problem-that-most-investors-are-ov.aspx\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Competition is fierce</span></a><span style=\"font-weight: 400;\">. In a market this diverse with such a vast array of products, how can CBD brands differentiate themselves from their competitors?&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">By creating engaging in-store displays for your CBD products, you can catch the consumers’ eyes, express your brand story, and influence more sales in this highly competitive market. Here are some creative retail CBD display ideas to help you brainstorm your next design.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">6 Creative Retail Display Ideas for CBD Products</span></h2>\n<h3 style=\"font-weight: normal;\">1. Don't forget about security</h3>\n<p><span style=\"font-weight: 400;\">CBD is a high-value, high-quality product. Because of its price point, there’s a huge demand for it on the black market, so theft is often one of the greatest challenges that CBD retailers face.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">At InStore Design Display, we combat this challenge by designing displays that are more educational than shoppable in nature. Often, we use dummy packaging in the display—for example, we might feature an empty tincture bottle on the shelf—so consumers can explore the available products, read the product labels, and then find a sales representative when they’re ready to buy.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consider </span><span style=\"font-weight: 400;\">designs that are bright, open, and clean, so retailers can easily monitor customer activity and prevent theft. Meanwhile, the cannabis sampling table in the middle of the room gives consumers the ability to see, touch, and feel the product in a secure setting.&nbsp;&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\">2. Educate the consumer</h3>\n<p><span style=\"font-weight: 400;\">For CBD and the cannabis industry as a whole, negative perceptions and misunderstandings abound. Many consumers are still unsure about the benefits of CBD and whether or not it causes the same mind-altering effects that THC does. On top of that, low-quality products in the market can give consumers a bad experience and turn them off from CBD as a whole.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consequently, one of the major goals of an effective CBD retail display should be to educate the consumer on the product and the brand. For example, we created this </span><span style=\"font-weight: 400;\">modular, under-counter display for Sunderstorm’s Wind Vapes</span><span style=\"font-weight: 400;\"> that featured info cards beneath each of the products. Including a brief overview of the product specs, benefits, and other details can help consumers become more comfortable with your product, answer any lingering questions they might have, and sway them into making a purchase.</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">3. Appeal to the 5 senses</h3>\n<p><span style=\"font-weight: 400;\">Any retail display can be more than just a catchy sign placed next to the product—it can offer an exceptional experience for consumers. Signs that you are achieving that level of experience are when your customers walk away from your display, product in hand, feeling like they just had a conversation with your brand.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">You can create these memorable experiences by engaging all five senses in your CBD display: sight, sound, touch, smell, and taste. For example, </span><span style=\"font-weight: 400;\">a custom cannabis sampling table</span><span style=\"font-weight: 400;\"> provides consumers with a tactile experience, which is more likely to make a lasting impression than a display that forces consumers to peek at the product from behind a glass.</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, you could incorporate video, </span><span style=\"font-weight: 400;\">moving elements like spinner displays</span><span style=\"font-weight: 400;\"> or flipbooks, graphical imagery, music, and more into your display to maximize the consumer’s sensory experience. This is an opportunity to think outside of the box and create a retail display that truly stands out.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Countertop Spinner Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">4. Use technology</h3>\n<p><span style=\"font-weight: 400;\">More and more brands are leveraging technology in their retail displays, and CBD brands are no exception. Technology provides a unique opportunity to educate consumers, engage them with eye-catching visuals and sounds, and cultivate an extraordinary in-store shopping experience.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Often, this approach takes the form of a display screen playing an educational video to showcase the product. In these cases, the video functions as another sales rep for your brand—but there is a wide array of technology available to you, so the only limits to this approach are the limits of your imagination. </span><span style=\"font-weight: 400;\">Sesh’s video counter display</span><span style=\"font-weight: 400;\"> is a great example of a small display that uses technology to maximize its impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, consider brand consistency across your digital marketing channels and brick-and-mortar environments. Many consumers educate themselves online before purchasing in-store, so carrying your social media icons and other digital elements in your retail display are important as well.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Craft%20Cannabis%20Video%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Craft Cannabis Video Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">5. Emphasize quality</h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, there are many low-quality CBD products on the market that can erode consumer trust. To overcome this challenge, CBD brands are responsible for emphasizing the quality of their products in their retail displays.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">And the first step to showcasing the quality of your product is leveraging a retail display, period. Because the majority of CBD brands aren’t using displays at all, taking that extra step to design a bold, creative, on-brand display—even if it’s just a small, countertop display—can make a huge impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Showcase displays like </span><span style=\"font-weight: 400;\">the one we designed for Lola Lola</span><span style=\"font-weight: 400;\"> can help communicate the premium quality of your products by giving them a polished, high-end look and feel.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Lola%20Lola%20Acrylic.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Acrylic\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">6. Allow for versatility</h3>\n<p><span style=\"font-weight: 400;\">Another challenge that CBD brands face is a lack of consistency in the types of retailers who’ll carry their products and the general product mix. Products vary from tinctures and vapes to pet tablets and edibles, and some retailers will only carry specific skews because they sell better in their environment.</span></p>\n<p><span style=\"font-weight: 400;\">Because of this, it can be difficult to design and scale a display that covers all of those unique footprints. By incorporating versatility, modularity, and flexibility into your display, you can ensure that your products look their best in any retail environment.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">Ready to Design Your CBD Retail Display to Maximize Sales?</span></h2>\n<p><span style=\"font-weight: 400;\">An <a href=\"https://www.cspdailynews.com/cbdhemp/four-considerations-successful-cbd-display\" rel=\"noopener\" target=\"_blank\">effective CBD retail display</a> needs to balance security with sensual experiences, high-tech educational elements with flexible, easy-to-use structures, and brand-consistent imagery and messaging.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">With extensive experience in the CBD and cannabis industry, InStore Design Display understands the unique challenges and opportunities in this space. Our creative designs can help you accelerate sales and accomplish your goals in diverse retail environments.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Interested in working with InStore Design Display to design your next CBD retail display or environment? Get started by <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">requesting a consult.</a> It's that easy.</span></p>\n<p>&nbsp;</p>", "postEmailContent" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p> \n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CREATIVE%20CBD%20DISPLAYS-1.png", "postListContent" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p> \n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CREATIVE%20CBD%20DISPLAYS-1.png", "postRssContent" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p> \n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CREATIVE%20CBD%20DISPLAYS-1.png", "postSummary" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n", "postSummaryRss" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p> \n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "zooPrRQu", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/pop-up%20shop%20RETAIL%20TRENDS.png", "previousPostFeaturedImageAltText" : "RETAIL TRENDS POP-UP SHOPS", "previousPostName" : "6 Pop-Up Shop Essentials for Every Retail Store", "previousPostSlug" : "insights/6-pop-up-shop-essentials-for-every-retail-store", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1696632925000, "publishDateLocalTime" : 1696632925000, "publishDateLocalized" : { "date" : 1696632925000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696632925784, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/6-creative-retail-display-ideas-for-cbd-products-0", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n<!--more-->\n<p><span style=\"font-weight: 400;\">But here’s the catch: </span><a href=\"https://www.fool.com/investing/2019/06/28/the-sizable-cbd-problem-that-most-investors-are-ov.aspx\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Competition is fierce</span></a><span style=\"font-weight: 400;\">. In a market this diverse with such a vast array of products, how can CBD brands differentiate themselves from their competitors?&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">By creating engaging in-store displays for your CBD products, you can catch the consumers’ eyes, express your brand story, and influence more sales in this highly competitive market. Here are some creative retail CBD display ideas to help you brainstorm your next design.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">6 Creative Retail Display Ideas for CBD Products</span></h2>\n<h3 style=\"font-weight: normal;\">1. Don't forget about security</h3>\n<p><span style=\"font-weight: 400;\">CBD is a high-value, high-quality product. Because of its price point, there’s a huge demand for it on the black market, so theft is often one of the greatest challenges that CBD retailers face.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">At InStore Design Display, we combat this challenge by designing displays that are more educational than shoppable in nature. Often, we use dummy packaging in the display—for example, we might feature an empty tincture bottle on the shelf—so consumers can explore the available products, read the product labels, and then find a sales representative when they’re ready to buy.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consider </span><span style=\"font-weight: 400;\">designs that are bright, open, and clean, so retailers can easily monitor customer activity and prevent theft. Meanwhile, the cannabis sampling table in the middle of the room gives consumers the ability to see, touch, and feel the product in a secure setting.&nbsp;&nbsp;</span></p>\n<h3 style=\"font-weight: normal;\">2. Educate the consumer</h3>\n<p><span style=\"font-weight: 400;\">For CBD and the cannabis industry as a whole, negative perceptions and misunderstandings abound. Many consumers are still unsure about the benefits of CBD and whether or not it causes the same mind-altering effects that THC does. On top of that, low-quality products in the market can give consumers a bad experience and turn them off from CBD as a whole.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Consequently, one of the major goals of an effective CBD retail display should be to educate the consumer on the product and the brand. For example, we created this </span><span style=\"font-weight: 400;\">modular, under-counter display for Sunderstorm’s Wind Vapes</span><span style=\"font-weight: 400;\"> that featured info cards beneath each of the products. Including a brief overview of the product specs, benefits, and other details can help consumers become more comfortable with your product, answer any lingering questions they might have, and sway them into making a purchase.</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">3. Appeal to the 5 senses</h3>\n<p><span style=\"font-weight: 400;\">Any retail display can be more than just a catchy sign placed next to the product—it can offer an exceptional experience for consumers. Signs that you are achieving that level of experience are when your customers walk away from your display, product in hand, feeling like they just had a conversation with your brand.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">You can create these memorable experiences by engaging all five senses in your CBD display: sight, sound, touch, smell, and taste. For example, </span><span style=\"font-weight: 400;\">a custom cannabis sampling table</span><span style=\"font-weight: 400;\"> provides consumers with a tactile experience, which is more likely to make a lasting impression than a display that forces consumers to peek at the product from behind a glass.</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, you could incorporate video, </span><span style=\"font-weight: 400;\">moving elements like spinner displays</span><span style=\"font-weight: 400;\"> or flipbooks, graphical imagery, music, and more into your display to maximize the consumer’s sensory experience. This is an opportunity to think outside of the box and create a retail display that truly stands out.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Countertop Spinner Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">4. Use technology</h3>\n<p><span style=\"font-weight: 400;\">More and more brands are leveraging technology in their retail displays, and CBD brands are no exception. Technology provides a unique opportunity to educate consumers, engage them with eye-catching visuals and sounds, and cultivate an extraordinary in-store shopping experience.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Often, this approach takes the form of a display screen playing an educational video to showcase the product. In these cases, the video functions as another sales rep for your brand—but there is a wide array of technology available to you, so the only limits to this approach are the limits of your imagination. </span><span style=\"font-weight: 400;\">Sesh’s video counter display</span><span style=\"font-weight: 400;\"> is a great example of a small display that uses technology to maximize its impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Additionally, consider brand consistency across your digital marketing channels and brick-and-mortar environments. Many consumers educate themselves online before purchasing in-store, so carrying your social media icons and other digital elements in your retail display are important as well.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Craft%20Cannabis%20Video%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Craft Cannabis Video Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">5. Emphasize quality</h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, there are many low-quality CBD products on the market that can erode consumer trust. To overcome this challenge, CBD brands are responsible for emphasizing the quality of their products in their retail displays.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">And the first step to showcasing the quality of your product is leveraging a retail display, period. Because the majority of CBD brands aren’t using displays at all, taking that extra step to design a bold, creative, on-brand display—even if it’s just a small, countertop display—can make a huge impact.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Showcase displays like </span><span style=\"font-weight: 400;\">the one we designed for Lola Lola</span><span style=\"font-weight: 400;\"> can help communicate the premium quality of your products by giving them a polished, high-end look and feel.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Lola%20Lola%20Acrylic.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Lola Lola Acrylic\" style=\"height: auto; max-width: 100%; width: 975px;\"></span></p>\n<h3 style=\"font-weight: normal;\">6. Allow for versatility</h3>\n<p><span style=\"font-weight: 400;\">Another challenge that CBD brands face is a lack of consistency in the types of retailers who’ll carry their products and the general product mix. Products vary from tinctures and vapes to pet tablets and edibles, and some retailers will only carry specific skews because they sell better in their environment.</span></p>\n<p><span style=\"font-weight: 400;\">Because of this, it can be difficult to design and scale a display that covers all of those unique footprints. By incorporating versatility, modularity, and flexibility into your display, you can ensure that your products look their best in any retail environment.&nbsp;</span></p>\n<h2><span style=\"font-weight: 400;\">Ready to Design Your CBD Retail Display to Maximize Sales?</span></h2>\n<p><span style=\"font-weight: 400;\">An <a href=\"https://www.cspdailynews.com/cbdhemp/four-considerations-successful-cbd-display\" rel=\"noopener\" target=\"_blank\">effective CBD retail display</a> needs to balance security with sensual experiences, high-tech educational elements with flexible, easy-to-use structures, and brand-consistent imagery and messaging.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">With extensive experience in the CBD and cannabis industry, InStore Design Display understands the unique challenges and opportunities in this space. Our creative designs can help you accelerate sales and accomplish your goals in diverse retail environments.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">Interested in working with InStore Design Display to design your next CBD retail display or environment? Get started by <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">requesting a consult.</a> It's that easy.</span></p>\n<p>&nbsp;</p>", "rssSummary" : "<p><span style=\"font-weight: 400;\">T</span><span style=\"font-weight: 400;\">o call the CBD industry a budding opportunity for retailers would be an understatement.&nbsp;</span></p>\n<p><span style=\"font-weight: 400;\">The market for CBD has exploded and is expected to reach a value of nearly $1.3 billion USD by 2024. Because it’s still a relatively young industry, CBD has a lot to offer to entrepreneurs looking to start their own CBD businesses and to larger, well-established retailers who are looking to expand their product offerings as well.</span></p>\n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CREATIVE%20CBD%20DISPLAYS-1.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710975325676, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/8a9b423b-7eb5-4c2f-b5b6-4f84ac2f20b8.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/6-creative-retail-display-ideas-for-cbd-products-0", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "6 Creative Retail Display Ideas for CBD Products", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1696632926174, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/6-creative-retail-display-ideas-for-cbd-products-0", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p>\n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p>\n<p>How can brands create retail theater to entice, and engage, consumers?</p>\n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>\n<!--more-->\n<h2>What is Retail Theater?</h2>\n<p>Some stores are engaging customers inside with hands-on activities, inviting them to interact with the product to entice them to buy. This has been going on with cooking utensils for quite some time, but now brands are doing it with clothing.</p>\n<p>In Las Vegas,<span>&nbsp;</span><a href=\"http://us.suitsupply.com/en_US/home\" target=\"_blank\" rel=\"noopener\">SuitSupply</a><span> —</span>a glamorous men’s store filled with glamorous employees—has in their front window a rather unglamorous task: sewing. They tailor their products right there in the front window. It's something that attracts attention from almost every passerby because something real is happening in their window.</p>\n<p><em><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/suitsupply%20sewing%20front%20window.jpeg\" width=\"604\" height=\"224\" loading=\"lazy\" alt=\"suitsupply sewing front window\" style=\"display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px;\"></em></p>\n<p><em>Photo credit: SuitSupply on Facebook.com</em></p>\n<p style=\"font-weight: bold;\">Retail Theater: a term once used as a metaphor has become real. &nbsp;</p>\n<p>In New York, <a href=\"http://www.godiva.com/\" target=\"_blank\" rel=\"noopener\">Godiva</a><span>&nbsp;</span>does something similar—they have chocolate makers handcrafting delicious goodies right there in the window on 5^th<span>&nbsp;</span>Avenue. Surrounded by the wonder that is New York, tourists actually stop to stand near the window and they stay for a considerable time, watching the man dipping strawberries in chocolate. It's no surprise the store is usually packed, especially during the holidays.</p>\n<p style=\"text-align: center;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/godiva-chocolate-store-fifth-avenue-en-manhattan-88941253.webp\" width=\"604\" height=\"411\" loading=\"lazy\" alt=\"godiva-chocolate-store-fifth-avenue-en-manhattan-88941253\" style=\"margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px; display: block;\"><a href=\"http://www.instoredesigndisplay.com/wp-content/uploads/2014/04/godiva.jpg\" rel=\" noopener\" style=\"font-style: italic; font-weight: normal;\"><span style=\"color: #000000;\">Photo credit: https://thumbs.dreamstime.com/</span></a></p>\n<p><a href=\"http://us.burberry.com/\" target=\"_blank\" rel=\"noopener\">Burberry</a>, for instance,&nbsp;introduced a concept that brought the digital age and mobile movement to the store. Consumers were immersed in an audiovisual experience where they engage with emotive brand content. Consider the experience of a hybrid physical and online experience where innovative touch screens and digital walls surround buyers and bring an iconic brand into the future of retail theater.</p>\n<p>&nbsp;</p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"margin: 0px auto; display: block; width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 980px; max-height: 551px; min-width: 256px;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.22%; margin: 0;\"><iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" xml=\"lang\" src=\"https://www.youtube.com/embed/Oh6DcY7zoYI?feature=oembed\" width=\"980\" height=\"551\" frameborder=\"0\" allowfullscreen data-service=\"youtube\"></iframe></div>\n</div>\n<p>&nbsp;</p>\n<p>The more time goes by, the more we think that theater—the ancient art of dramatic presentation—is key to creating a differentiating retail experience. Because, let’s face it, action attracts.</p>\n<p><strong>How will you set your stage? </strong><span style=\"font-weight: normal;\">When you're ready for some fresh ideas,</span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">&nbsp;request a consult</a><span style=\"font-weight: normal;\">. We've got plenty of them!</span></p>", "head_html" : null, "post_body" : "<p>Today, shopping is much more than a means to checking off our to-do lists. It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p>\n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p>\n<p>How can brands create retail theater to entice, and engage, consumers?</p>\n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>\n<!--more-->\n<h2>What is Retail Theater?</h2>\n<p>Some stores are engaging customers inside with hands-on activities, inviting them to interact with the product to entice them to buy. This has been going on with cooking utensils for quite some time, but now brands are doing it with clothing.</p>\n<p>In Las Vegas,<span>&nbsp;</span><a href=\"http://us.suitsupply.com/en_US/home\" target=\"_blank\" rel=\"noopener\">SuitSupply</a><span> —</span>a glamorous men’s store filled with glamorous employees—has in their front window a rather unglamorous task: sewing. They tailor their products right there in the front window. It's something that attracts attention from almost every passerby because something real is happening in their window.</p>\n<p><em><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/suitsupply%20sewing%20front%20window.jpeg\" width=\"604\" height=\"224\" loading=\"lazy\" alt=\"suitsupply sewing front window\" style=\"display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px;\"></em></p>\n<p><em>Photo credit: SuitSupply on Facebook.com</em></p>\n<p style=\"font-weight: bold;\">Retail Theater: a term once used as a metaphor has become real. &nbsp;</p>\n<p>In New York, <a href=\"http://www.godiva.com/\" target=\"_blank\" rel=\"noopener\">Godiva</a><span>&nbsp;</span>does something similar—they have chocolate makers handcrafting delicious goodies right there in the window on 5^th<span>&nbsp;</span>Avenue. Surrounded by the wonder that is New York, tourists actually stop to stand near the window and they stay for a considerable time, watching the man dipping strawberries in chocolate. 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It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p>\n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p>\n<p>How can brands create retail theater to entice, and engage, consumers?</p>\n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>\n<!--more-->\n<h2>What is Retail Theater?</h2>\n<p>Some stores are engaging customers inside with hands-on activities, inviting them to interact with the product to entice them to buy. This has been going on with cooking utensils for quite some time, but now brands are doing it with clothing.</p>\n<p>In Las Vegas,<span>&nbsp;</span><a href=\"http://us.suitsupply.com/en_US/home\" target=\"_blank\" rel=\"noopener\">SuitSupply</a><span> —</span>a glamorous men’s store filled with glamorous employees—has in their front window a rather unglamorous task: sewing. They tailor their products right there in the front window. It's something that attracts attention from almost every passerby because something real is happening in their window.</p>\n<p><em><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/suitsupply%20sewing%20front%20window.jpeg\" width=\"604\" height=\"224\" loading=\"lazy\" alt=\"suitsupply sewing front window\" style=\"display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px;\"></em></p>\n<p><em>Photo credit: SuitSupply on Facebook.com</em></p>\n<p style=\"font-weight: bold;\">Retail Theater: a term once used as a metaphor has become real. &nbsp;</p>\n<p>In New York, <a href=\"http://www.godiva.com/\" target=\"_blank\" rel=\"noopener\">Godiva</a><span>&nbsp;</span>does something similar—they have chocolate makers handcrafting delicious goodies right there in the window on 5^th<span>&nbsp;</span>Avenue. Surrounded by the wonder that is New York, tourists actually stop to stand near the window and they stay for a considerable time, watching the man dipping strawberries in chocolate. It's no surprise the store is usually packed, especially during the holidays.</p>\n<p style=\"text-align: center;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/godiva-chocolate-store-fifth-avenue-en-manhattan-88941253.webp\" width=\"604\" height=\"411\" loading=\"lazy\" alt=\"godiva-chocolate-store-fifth-avenue-en-manhattan-88941253\" style=\"margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px; display: block;\"><a href=\"http://www.instoredesigndisplay.com/wp-content/uploads/2014/04/godiva.jpg\" rel=\" noopener\" style=\"font-style: italic; font-weight: normal;\"><span style=\"color: #000000;\">Photo credit: https://thumbs.dreamstime.com/</span></a></p>\n<p><a href=\"http://us.burberry.com/\" target=\"_blank\" rel=\"noopener\">Burberry</a>, for instance,&nbsp;introduced a concept that brought the digital age and mobile movement to the store. Consumers were immersed in an audiovisual experience where they engage with emotive brand content. Consider the experience of a hybrid physical and online experience where innovative touch screens and digital walls surround buyers and bring an iconic brand into the future of retail theater.</p>\n<p>&nbsp;</p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"margin: 0px auto; display: block; width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 980px; max-height: 551px; min-width: 256px;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.22%; margin: 0;\"><iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" xml=\"lang\" src=\"https://www.youtube.com/embed/Oh6DcY7zoYI?feature=oembed\" width=\"980\" height=\"551\" frameborder=\"0\" allowfullscreen data-service=\"youtube\"></iframe></div>\n</div>\n<p>&nbsp;</p>\n<p>The more time goes by, the more we think that theater—the ancient art of dramatic presentation—is key to creating a differentiating retail experience. Because, let’s face it, action attracts.</p>\n<p><strong>How will you set your stage? </strong><span style=\"font-weight: normal;\">When you're ready for some fresh ideas,</span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">&nbsp;request a consult</a><span style=\"font-weight: normal;\">. We've got plenty of them!</span></p>", "postBodyRss" : "<p>Today, shopping is much more than a means to checking off our to-do lists. It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p>\n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p>\n<p>How can brands create retail theater to entice, and engage, consumers?</p>\n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>\n<!--more-->\n<h2>What is Retail Theater?</h2>\n<p>Some stores are engaging customers inside with hands-on activities, inviting them to interact with the product to entice them to buy. This has been going on with cooking utensils for quite some time, but now brands are doing it with clothing.</p>\n<p>In Las Vegas,<span>&nbsp;</span><a href=\"http://us.suitsupply.com/en_US/home\" target=\"_blank\" rel=\"noopener\">SuitSupply</a><span> —</span>a glamorous men’s store filled with glamorous employees—has in their front window a rather unglamorous task: sewing. They tailor their products right there in the front window. It's something that attracts attention from almost every passerby because something real is happening in their window.</p>\n<p><em><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/suitsupply%20sewing%20front%20window.jpeg\" width=\"604\" height=\"224\" loading=\"lazy\" alt=\"suitsupply sewing front window\" style=\"display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px;\"></em></p>\n<p><em>Photo credit: SuitSupply on Facebook.com</em></p>\n<p style=\"font-weight: bold;\">Retail Theater: a term once used as a metaphor has become real. &nbsp;</p>\n<p>In New York, <a href=\"http://www.godiva.com/\" target=\"_blank\" rel=\"noopener\">Godiva</a><span>&nbsp;</span>does something similar—they have chocolate makers handcrafting delicious goodies right there in the window on 5^th<span>&nbsp;</span>Avenue. Surrounded by the wonder that is New York, tourists actually stop to stand near the window and they stay for a considerable time, watching the man dipping strawberries in chocolate. It's no surprise the store is usually packed, especially during the holidays.</p>\n<p style=\"text-align: center;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/godiva-chocolate-store-fifth-avenue-en-manhattan-88941253.webp\" width=\"604\" height=\"411\" loading=\"lazy\" alt=\"godiva-chocolate-store-fifth-avenue-en-manhattan-88941253\" style=\"margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px; display: block;\"><a href=\"http://www.instoredesigndisplay.com/wp-content/uploads/2014/04/godiva.jpg\" rel=\" noopener\" style=\"font-style: italic; font-weight: normal;\"><span style=\"color: #000000;\">Photo credit: https://thumbs.dreamstime.com/</span></a></p>\n<p><a href=\"http://us.burberry.com/\" target=\"_blank\" rel=\"noopener\">Burberry</a>, for instance,&nbsp;introduced a concept that brought the digital age and mobile movement to the store. Consumers were immersed in an audiovisual experience where they engage with emotive brand content. Consider the experience of a hybrid physical and online experience where innovative touch screens and digital walls surround buyers and bring an iconic brand into the future of retail theater.</p>\n<p>&nbsp;</p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"margin: 0px auto; display: block; width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 980px; max-height: 551px; min-width: 256px;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.22%; margin: 0;\"><iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" xml=\"lang\" src=\"https://www.youtube.com/embed/Oh6DcY7zoYI?feature=oembed\" width=\"980\" height=\"551\" frameborder=\"0\" allowfullscreen data-service=\"youtube\"></iframe></div>\n</div>\n<p>&nbsp;</p>\n<p>The more time goes by, the more we think that theater—the ancient art of dramatic presentation—is key to creating a differentiating retail experience. Because, let’s face it, action attracts.</p>\n<p><strong>How will you set your stage? </strong><span style=\"font-weight: normal;\">When you're ready for some fresh ideas,</span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">&nbsp;request a consult</a><span style=\"font-weight: normal;\">. We've got plenty of them!</span></p>", "postEmailContent" : "<p>Today, shopping is much more than a means to checking off our to-do lists. It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p> \n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p> \n<p>How can brands create retail theater to entice, and engage, consumers?</p> \n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/RETAIL%20THEATER.png", "postListContent" : "<p>Today, shopping is much more than a means to checking off our to-do lists. It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p> \n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p> \n<p>How can brands create retail theater to entice, and engage, consumers?</p> \n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/RETAIL%20THEATER.png", "postRssContent" : "<p>Today, shopping is much more than a means to checking off our to-do lists. It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p> \n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p> \n<p>How can brands create retail theater to entice, and engage, consumers?</p> \n<p>Well, the answers are limited only by the imagination. 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It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p> \n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p> \n<p>How can brands create retail theater to entice, and engage, consumers?</p> \n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "qLidNyHr", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CREATIVE%20CBD%20DISPLAYS-1.png", "previousPostFeaturedImageAltText" : "", "previousPostName" : "6 Creative Retail Display Ideas for CBD Products", "previousPostSlug" : "insights/6-creative-retail-display-ideas-for-cbd-products-0", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1696617928000, "publishDateLocalTime" : 1696617928000, "publishDateLocalized" : { "date" : 1696617928000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696618287316, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/retail-theater-when-a-store-becomes-the-stage", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Today, shopping is much more than a means to checking off our to-do lists. It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p>\n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p>\n<p>How can brands create retail theater to entice, and engage, consumers?</p>\n<p>Well, the answers are limited only by the imagination. Now, when shoppers walk inside a store, or even window shop from the sidewalk, it’s showtime!</p>\n<!--more-->\n<h2>What is Retail Theater?</h2>\n<p>Some stores are engaging customers inside with hands-on activities, inviting them to interact with the product to entice them to buy. This has been going on with cooking utensils for quite some time, but now brands are doing it with clothing.</p>\n<p>In Las Vegas,<span>&nbsp;</span><a href=\"http://us.suitsupply.com/en_US/home\" target=\"_blank\" rel=\"noopener\">SuitSupply</a><span> —</span>a glamorous men’s store filled with glamorous employees—has in their front window a rather unglamorous task: sewing. They tailor their products right there in the front window. It's something that attracts attention from almost every passerby because something real is happening in their window.</p>\n<p><em><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/suitsupply%20sewing%20front%20window.jpeg\" width=\"604\" height=\"224\" loading=\"lazy\" alt=\"suitsupply sewing front window\" style=\"display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px;\"></em></p>\n<p><em>Photo credit: SuitSupply on Facebook.com</em></p>\n<p style=\"font-weight: bold;\">Retail Theater: a term once used as a metaphor has become real. &nbsp;</p>\n<p>In New York, <a href=\"http://www.godiva.com/\" target=\"_blank\" rel=\"noopener\">Godiva</a><span>&nbsp;</span>does something similar—they have chocolate makers handcrafting delicious goodies right there in the window on 5^th<span>&nbsp;</span>Avenue. Surrounded by the wonder that is New York, tourists actually stop to stand near the window and they stay for a considerable time, watching the man dipping strawberries in chocolate. It's no surprise the store is usually packed, especially during the holidays.</p>\n<p style=\"text-align: center;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/godiva-chocolate-store-fifth-avenue-en-manhattan-88941253.webp\" width=\"604\" height=\"411\" loading=\"lazy\" alt=\"godiva-chocolate-store-fifth-avenue-en-manhattan-88941253\" style=\"margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 604px; display: block;\"><a href=\"http://www.instoredesigndisplay.com/wp-content/uploads/2014/04/godiva.jpg\" rel=\" noopener\" style=\"font-style: italic; font-weight: normal;\"><span style=\"color: #000000;\">Photo credit: https://thumbs.dreamstime.com/</span></a></p>\n<p><a href=\"http://us.burberry.com/\" target=\"_blank\" rel=\"noopener\">Burberry</a>, for instance,&nbsp;introduced a concept that brought the digital age and mobile movement to the store. Consumers were immersed in an audiovisual experience where they engage with emotive brand content. Consider the experience of a hybrid physical and online experience where innovative touch screens and digital walls surround buyers and bring an iconic brand into the future of retail theater.</p>\n<p>&nbsp;</p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"margin: 0px auto; display: block; width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 980px; max-height: 551px; min-width: 256px;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.22%; margin: 0;\"><iframe class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" xml=\"lang\" src=\"https://www.youtube.com/embed/Oh6DcY7zoYI?feature=oembed\" width=\"980\" height=\"551\" frameborder=\"0\" allowfullscreen data-service=\"youtube\"></iframe></div>\n</div>\n<p>&nbsp;</p>\n<p>The more time goes by, the more we think that theater—the ancient art of dramatic presentation—is key to creating a differentiating retail experience. Because, let’s face it, action attracts.</p>\n<p><strong>How will you set your stage? </strong><span style=\"font-weight: normal;\">When you're ready for some fresh ideas,</span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">&nbsp;request a consult</a><span style=\"font-weight: normal;\">. We've got plenty of them!</span></p>", "rssSummary" : "<p>Today, shopping is much more than a means to checking off our to-do lists. It has become an experience, often called<span>&nbsp;</span><strong>retail theater</strong>, and sometimes, customers are a part of the show.</p>\n<p>What can customers expect when they walk into a store, or shall we say, onto the stage?</p>\n<p>How can brands create retail theater to entice, and engage, consumers?</p>\n<p>Well, the answers are limited only by the imagination. 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Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n<!--more-->\n<p>Unfortunately, many brands aren’t using POP displays at all—and when they are, they aren’t used to their fullest potential. It's time to revisit the basics if you want to design custom <a href=\"https://medium.com/shelf-life/point-of-purchase-pop-b026aeaf55c6\" target=\"_blank\" rel=\"noopener\">point-of-purchase</a> displays that drive more sales by capture consumers’ attention.</p>\n<p>Here’s what you need to know.</p>\n<h2><strong>Point-of-Purchase Display Basics</strong></h2>\n<p>A POP display is a brand marketing asset that is displayed in-store with or near the merchandise it’s promoting. POP displays come in many different forms, including basic signage, vendor “shops” (or sections within the larger retail store dedicated to a particular brand), countertop displays, floor displays, end cap displays, and more.</p>\n<p>Additionally, point-of-purchase displays can be temporary, semi-permanent, or permanent, depending on the type of promotion. During the holiday season, you’re likely to see temporary POP displays, like the one we did for <a href=\"/our-work/dsw-floor-display\" rel=\"noopener\" target=\"_blank\">DSW</a> featuring seasonal items in a floor display, whereas very well-established brands might choose to leave their POP display up year-round.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/DSW%20Holiday%20Floor%20Display.png\" width=\"509\" height=\"318\" loading=\"lazy\" alt=\"DSW Holiday Floor Display\" style=\"height: auto; max-width: 100%; width: 509px; margin-left: auto; margin-right: auto; display: block;\">Think of a POP display as a standing salesperson for your product within the retail environment. Even if you have little control over the products that are featured near it and are competing for consumers’ attention, a POP display presents an opportunity to catch the consumers’ eyes, communicate your brand story, and ultimately increase sales.</p>\n<h2><strong>What Does an Effective Point-of-Purchase Display Look Like? </strong></h2>\n<p>Although the specific strategies for designing an effective POP display may vary by industry, the best POP displays are always unique, “insta-worthy,” and eye-catching. Regardless of industry, product, or brand, providing consumers with a memorable in-store experience is a differentiator for POP displays.</p>\n<p>The characteristics of an effective POP display are:</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">On-brand</span></h3>\n<p>As with any marketing material you might create for your brand, consistency is key. Consistent colors, logos, messages, and values make consumers feel more comfortable with your brand, and the more that they encounter these consistent, positive brand experiences, the more likely they’ll be to purchase from you in the future.</p>\n<p>POP displays are no exception. An effective POP display tells your brand story in a way that is unique, authentic, and consistent with other marketing channels you may use. If your brand typically pushes sustainability as a part of its core identity, values, and strategy, then you should definitely use sustainable materials to build your POP display.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"196\" loading=\"lazy\" style=\"width: 196px; float: right;\">\n<p><u><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" target=\"_blank\" rel=\"noopener\">Kushy Punch’s CBD countertop display</a></u> is an excellent example of a POP display that’s perfectly on-brand. The colors, fonts, and messages on the display present the same brand personality you’d encounter if you ordered Kushy Punch’s products online, providing a seamless and engaging experience for consumers.</p>\n<p>By using on-brand POP displays to differentiate your product from those surrounding it, you can improve brand recognition and ensure that every time a consumer walks past your display, they’re getting exactly the right message about your products.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Strategically Located</span></h3>\n<p>Typically, POP displays are located near or around the cash register or the entrance of the store—hence the name, “point of purchase.” Because these locations are usually where the final purchasing decision is made, an engaging&nbsp;point-of-purchase display can encourage consumers to make <a href=\"/insights/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">spur-of-the-moment</a> purchasing decisions when they wouldn’t have otherwise. <a href=\"/our-work/bayer-ah-register-countertop-display\" rel=\"noopener\" target=\"_blank\">Bayer Animal Health's countertop spinner</a> is an excellent example of a POP display that stands out and engages the customer near the register.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Seresto%20register%20image%201.jpg\" alt=\"Seresto register image 1\" width=\"243\" loading=\"lazy\" style=\"width: 243px; float: left; margin-left: 0px; margin-right: 10px;\">\n<div>\n<p>However, these high-traffic areas near the entrance and cash register aren’t the only options for your POP display. Depending on the product, the store environment, and the target audience, you may find that other areas are more effective for your display.</p>\n<p>Choosing the right location for your display comes down to understanding human behavior and mapping out the path that your ideal consumers are likely to take while navigating the store. For example, at InStore Design Display, we often take the time to personally visit the stores where our clients’ displays will be featured and audit the likely path of purchase leading consumers’ to our client's products. By profiling the unique landscape of the store and taking a pulse on the look and feel of the overall store environment, we’re able to design more than just attractive, standalone displays—we’re able to design effective point-of-purchase displays that are as relevant as possible within the context of the overall store.</p>\n<p>This strategy requires nuance, experience, and flexibility, particularly if you’re designing a POP display that will be featured in a wide variety of retailers. The bigger the retailer, the more restrictions and guidelines they have over what your display can look like and where it can be located, whereas smaller, independent retailers may allow for more wiggle room.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Modular</span></h3>\n<p>Because different retailers may have varying guidelines on what you can and can’t do with your POP display—and because each physical brick-and-mortar location may have a different in-store environment, even across the same retail brand—modularity is a critical component of any POP display.</p>\n<p>Most brands don’t have the luxury of profiling each individual store in which they’ll be displaying their products, so incorporating flexibility and modularity&nbsp;into your&nbsp;point-of-purchase display design can ensure that your display stands out regardless of the in-store layout. For example, by including elements that allow retailers to convert your POP display from a countertop display to a freestanding display, you provide retailers with all of the tools they need to present your products in the most attractive and engaging way possible.</p>\n<p>This freestanding display for Bushnell Golf is a great example of a modular display. Because it comes with both the storage base and spinner display, it can stand alone on the shop floor or be featured as a smaller countertop display.</p>\n<p><span style=\"color: #666666;\"><strong><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/PermanentDisplays/WorkCardP-10.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"WorkCardP-10\" style=\"height: auto; max-width: 100%; width: 975px;\"></strong></span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Functional</span></h3>\n<p>Many retail promotional items like POP displays never actually make it to the sales floor.</p>\n<p>Why? Often, POP displays are left to gather dust in the back room because they’re too complicated for the retail employees to put together—and the only thing worse than not utilizing POP displays altogether is taking the time, money, and effort to design an outstanding POP display, only to have retailers toss it out when it arrives at their stores.</p>\n<p>To avoid this challenge, POP displays need to be designed with not only the consumer in mind but also the end-user and the end-environment in mind as well. If your display is so complex that a high school retail employee can’t pull it out of the box and put it together on their own, then you need to simplify your design.</p>\n<h2><strong>POP Displays can Make or Break a Sale</strong></h2>\n<p>In the past, brands would sell their product to retailers looking for shelf space, period. At that point, any amount of shelf space was enough, because there were a limited number of places where consumers could shop for items of interest.</p>\n<p>However, today’s consumers can browse and buy online, so brands continuously vie for attention. In this over-saturated, over-stimulated retail paradigm, POP displays present a unique opportunity to differentiate your brand and offer consumers an experience they won’t forget.</p>\n<p>Looking for inspiration for your next POP display design? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>&nbsp;to get started.</p>\n</div>", "head_html" : null, "post_body" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n<!--more-->\n<p>Unfortunately, many brands aren’t using POP displays at all—and when they are, they aren’t used to their fullest potential. It's time to revisit the basics if you want to design custom <a href=\"https://medium.com/shelf-life/point-of-purchase-pop-b026aeaf55c6\" target=\"_blank\" rel=\"noopener\">point-of-purchase</a> displays that drive more sales by capture consumers’ attention.</p>\n<p>Here’s what you need to know.</p>\n<h2><strong>Point-of-Purchase Display Basics</strong></h2>\n<p>A POP display is a brand marketing asset that is displayed in-store with or near the merchandise it’s promoting. POP displays come in many different forms, including basic signage, vendor “shops” (or sections within the larger retail store dedicated to a particular brand), countertop displays, floor displays, end cap displays, and more.</p>\n<p>Additionally, point-of-purchase displays can be temporary, semi-permanent, or permanent, depending on the type of promotion. During the holiday season, you’re likely to see temporary POP displays, like the one we did for <a href=\"/our-work/dsw-floor-display\" rel=\"noopener\" target=\"_blank\">DSW</a> featuring seasonal items in a floor display, whereas very well-established brands might choose to leave their POP display up year-round.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/DSW%20Holiday%20Floor%20Display.png\" width=\"509\" height=\"318\" loading=\"lazy\" alt=\"DSW Holiday Floor Display\" style=\"height: auto; max-width: 100%; width: 509px; margin-left: auto; margin-right: auto; display: block;\">Think of a POP display as a standing salesperson for your product within the retail environment. Even if you have little control over the products that are featured near it and are competing for consumers’ attention, a POP display presents an opportunity to catch the consumers’ eyes, communicate your brand story, and ultimately increase sales.</p>\n<h2><strong>What Does an Effective Point-of-Purchase Display Look Like? </strong></h2>\n<p>Although the specific strategies for designing an effective POP display may vary by industry, the best POP displays are always unique, “insta-worthy,” and eye-catching. Regardless of industry, product, or brand, providing consumers with a memorable in-store experience is a differentiator for POP displays.</p>\n<p>The characteristics of an effective POP display are:</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">On-brand</span></h3>\n<p>As with any marketing material you might create for your brand, consistency is key. Consistent colors, logos, messages, and values make consumers feel more comfortable with your brand, and the more that they encounter these consistent, positive brand experiences, the more likely they’ll be to purchase from you in the future.</p>\n<p>POP displays are no exception. An effective POP display tells your brand story in a way that is unique, authentic, and consistent with other marketing channels you may use. If your brand typically pushes sustainability as a part of its core identity, values, and strategy, then you should definitely use sustainable materials to build your POP display.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"196\" loading=\"lazy\" style=\"width: 196px; float: right;\">\n<p><u><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" target=\"_blank\" rel=\"noopener\">Kushy Punch’s CBD countertop display</a></u> is an excellent example of a POP display that’s perfectly on-brand. The colors, fonts, and messages on the display present the same brand personality you’d encounter if you ordered Kushy Punch’s products online, providing a seamless and engaging experience for consumers.</p>\n<p>By using on-brand POP displays to differentiate your product from those surrounding it, you can improve brand recognition and ensure that every time a consumer walks past your display, they’re getting exactly the right message about your products.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Strategically Located</span></h3>\n<p>Typically, POP displays are located near or around the cash register or the entrance of the store—hence the name, “point of purchase.” Because these locations are usually where the final purchasing decision is made, an engaging&nbsp;point-of-purchase display can encourage consumers to make <a href=\"/insights/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">spur-of-the-moment</a> purchasing decisions when they wouldn’t have otherwise. <a href=\"/our-work/bayer-ah-register-countertop-display\" rel=\"noopener\" target=\"_blank\">Bayer Animal Health's countertop spinner</a> is an excellent example of a POP display that stands out and engages the customer near the register.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Seresto%20register%20image%201.jpg\" alt=\"Seresto register image 1\" width=\"243\" loading=\"lazy\" style=\"width: 243px; float: left; margin-left: 0px; margin-right: 10px;\">\n<div>\n<p>However, these high-traffic areas near the entrance and cash register aren’t the only options for your POP display. Depending on the product, the store environment, and the target audience, you may find that other areas are more effective for your display.</p>\n<p>Choosing the right location for your display comes down to understanding human behavior and mapping out the path that your ideal consumers are likely to take while navigating the store. For example, at InStore Design Display, we often take the time to personally visit the stores where our clients’ displays will be featured and audit the likely path of purchase leading consumers’ to our client's products. By profiling the unique landscape of the store and taking a pulse on the look and feel of the overall store environment, we’re able to design more than just attractive, standalone displays—we’re able to design effective point-of-purchase displays that are as relevant as possible within the context of the overall store.</p>\n<p>This strategy requires nuance, experience, and flexibility, particularly if you’re designing a POP display that will be featured in a wide variety of retailers. The bigger the retailer, the more restrictions and guidelines they have over what your display can look like and where it can be located, whereas smaller, independent retailers may allow for more wiggle room.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Modular</span></h3>\n<p>Because different retailers may have varying guidelines on what you can and can’t do with your POP display—and because each physical brick-and-mortar location may have a different in-store environment, even across the same retail brand—modularity is a critical component of any POP display.</p>\n<p>Most brands don’t have the luxury of profiling each individual store in which they’ll be displaying their products, so incorporating flexibility and modularity&nbsp;into your&nbsp;point-of-purchase display design can ensure that your display stands out regardless of the in-store layout. For example, by including elements that allow retailers to convert your POP display from a countertop display to a freestanding display, you provide retailers with all of the tools they need to present your products in the most attractive and engaging way possible.</p>\n<p>This freestanding display for Bushnell Golf is a great example of a modular display. Because it comes with both the storage base and spinner display, it can stand alone on the shop floor or be featured as a smaller countertop display.</p>\n<p><span style=\"color: #666666;\"><strong><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/PermanentDisplays/WorkCardP-10.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"WorkCardP-10\" style=\"height: auto; max-width: 100%; width: 975px;\"></strong></span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Functional</span></h3>\n<p>Many retail promotional items like POP displays never actually make it to the sales floor.</p>\n<p>Why? Often, POP displays are left to gather dust in the back room because they’re too complicated for the retail employees to put together—and the only thing worse than not utilizing POP displays altogether is taking the time, money, and effort to design an outstanding POP display, only to have retailers toss it out when it arrives at their stores.</p>\n<p>To avoid this challenge, POP displays need to be designed with not only the consumer in mind but also the end-user and the end-environment in mind as well. If your display is so complex that a high school retail employee can’t pull it out of the box and put it together on their own, then you need to simplify your design.</p>\n<h2><strong>POP Displays can Make or Break a Sale</strong></h2>\n<p>In the past, brands would sell their product to retailers looking for shelf space, period. At that point, any amount of shelf space was enough, because there were a limited number of places where consumers could shop for items of interest.</p>\n<p>However, today’s consumers can browse and buy online, so brands continuously vie for attention. In this over-saturated, over-stimulated retail paradigm, POP displays present a unique opportunity to differentiate your brand and offer consumers an experience they won’t forget.</p>\n<p>Looking for inspiration for your next POP display design? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>&nbsp;to get started.</p>\n</div>", "topic_ids" : [ 135463177117 ], "html_title" : null, "cloned_from" : 18482766537, "rss_summary" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n", "campaign_utm" : null, "post_summary" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n", "published_at" : 1696424400645, "campaign_name" : null, "composition_id" : 0, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BAYER-ELANCO%20SPINNER%202022.png", "is_staged_page" : false, "unpublished_at" : 0, "layout_sections" : { }, "page_redirected" : false, "placement_guids" : [ ], "published_by_id" : 10651595, "bypass_approvals" : false, "has_user_changes" : true, "legacy_post_guid" : "", "meta_description" : "Point-of-Purchase (POP) displays are brand marketing assets that showcase your retail goods in a brick and mortar store. 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Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n<!--more-->\n<p>Unfortunately, many brands aren’t using POP displays at all—and when they are, they aren’t used to their fullest potential. It's time to revisit the basics if you want to design custom <a href=\"https://medium.com/shelf-life/point-of-purchase-pop-b026aeaf55c6\" target=\"_blank\" rel=\"noopener\">point-of-purchase</a> displays that drive more sales by capture consumers’ attention.</p>\n<p>Here’s what you need to know.</p>\n<h2><strong>Point-of-Purchase Display Basics</strong></h2>\n<p>A POP display is a brand marketing asset that is displayed in-store with or near the merchandise it’s promoting. POP displays come in many different forms, including basic signage, vendor “shops” (or sections within the larger retail store dedicated to a particular brand), countertop displays, floor displays, end cap displays, and more.</p>\n<p>Additionally, point-of-purchase displays can be temporary, semi-permanent, or permanent, depending on the type of promotion. During the holiday season, you’re likely to see temporary POP displays, like the one we did for <a href=\"/our-work/dsw-floor-display\" rel=\"noopener\" target=\"_blank\">DSW</a> featuring seasonal items in a floor display, whereas very well-established brands might choose to leave their POP display up year-round.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/DSW%20Holiday%20Floor%20Display.png\" width=\"509\" height=\"318\" loading=\"lazy\" alt=\"DSW Holiday Floor Display\" style=\"height: auto; max-width: 100%; width: 509px; margin-left: auto; margin-right: auto; display: block;\">Think of a POP display as a standing salesperson for your product within the retail environment. Even if you have little control over the products that are featured near it and are competing for consumers’ attention, a POP display presents an opportunity to catch the consumers’ eyes, communicate your brand story, and ultimately increase sales.</p>\n<h2><strong>What Does an Effective Point-of-Purchase Display Look Like? </strong></h2>\n<p>Although the specific strategies for designing an effective POP display may vary by industry, the best POP displays are always unique, “insta-worthy,” and eye-catching. Regardless of industry, product, or brand, providing consumers with a memorable in-store experience is a differentiator for POP displays.</p>\n<p>The characteristics of an effective POP display are:</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">On-brand</span></h3>\n<p>As with any marketing material you might create for your brand, consistency is key. Consistent colors, logos, messages, and values make consumers feel more comfortable with your brand, and the more that they encounter these consistent, positive brand experiences, the more likely they’ll be to purchase from you in the future.</p>\n<p>POP displays are no exception. An effective POP display tells your brand story in a way that is unique, authentic, and consistent with other marketing channels you may use. If your brand typically pushes sustainability as a part of its core identity, values, and strategy, then you should definitely use sustainable materials to build your POP display.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"196\" loading=\"lazy\" style=\"width: 196px; float: right;\">\n<p><u><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" target=\"_blank\" rel=\"noopener\">Kushy Punch’s CBD countertop display</a></u> is an excellent example of a POP display that’s perfectly on-brand. The colors, fonts, and messages on the display present the same brand personality you’d encounter if you ordered Kushy Punch’s products online, providing a seamless and engaging experience for consumers.</p>\n<p>By using on-brand POP displays to differentiate your product from those surrounding it, you can improve brand recognition and ensure that every time a consumer walks past your display, they’re getting exactly the right message about your products.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Strategically Located</span></h3>\n<p>Typically, POP displays are located near or around the cash register or the entrance of the store—hence the name, “point of purchase.” Because these locations are usually where the final purchasing decision is made, an engaging&nbsp;point-of-purchase display can encourage consumers to make <a href=\"/insights/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">spur-of-the-moment</a> purchasing decisions when they wouldn’t have otherwise. <a href=\"/our-work/bayer-ah-register-countertop-display\" rel=\"noopener\" target=\"_blank\">Bayer Animal Health's countertop spinner</a> is an excellent example of a POP display that stands out and engages the customer near the register.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Seresto%20register%20image%201.jpg\" alt=\"Seresto register image 1\" width=\"243\" loading=\"lazy\" style=\"width: 243px; float: left; margin-left: 0px; margin-right: 10px;\">\n<div>\n<p>However, these high-traffic areas near the entrance and cash register aren’t the only options for your POP display. Depending on the product, the store environment, and the target audience, you may find that other areas are more effective for your display.</p>\n<p>Choosing the right location for your display comes down to understanding human behavior and mapping out the path that your ideal consumers are likely to take while navigating the store. For example, at InStore Design Display, we often take the time to personally visit the stores where our clients’ displays will be featured and audit the likely path of purchase leading consumers’ to our client's products. By profiling the unique landscape of the store and taking a pulse on the look and feel of the overall store environment, we’re able to design more than just attractive, standalone displays—we’re able to design effective point-of-purchase displays that are as relevant as possible within the context of the overall store.</p>\n<p>This strategy requires nuance, experience, and flexibility, particularly if you’re designing a POP display that will be featured in a wide variety of retailers. The bigger the retailer, the more restrictions and guidelines they have over what your display can look like and where it can be located, whereas smaller, independent retailers may allow for more wiggle room.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Modular</span></h3>\n<p>Because different retailers may have varying guidelines on what you can and can’t do with your POP display—and because each physical brick-and-mortar location may have a different in-store environment, even across the same retail brand—modularity is a critical component of any POP display.</p>\n<p>Most brands don’t have the luxury of profiling each individual store in which they’ll be displaying their products, so incorporating flexibility and modularity&nbsp;into your&nbsp;point-of-purchase display design can ensure that your display stands out regardless of the in-store layout. For example, by including elements that allow retailers to convert your POP display from a countertop display to a freestanding display, you provide retailers with all of the tools they need to present your products in the most attractive and engaging way possible.</p>\n<p>This freestanding display for Bushnell Golf is a great example of a modular display. Because it comes with both the storage base and spinner display, it can stand alone on the shop floor or be featured as a smaller countertop display.</p>\n<p><span style=\"color: #666666;\"><strong><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/PermanentDisplays/WorkCardP-10.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"WorkCardP-10\" style=\"height: auto; max-width: 100%; width: 975px;\"></strong></span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Functional</span></h3>\n<p>Many retail promotional items like POP displays never actually make it to the sales floor.</p>\n<p>Why? Often, POP displays are left to gather dust in the back room because they’re too complicated for the retail employees to put together—and the only thing worse than not utilizing POP displays altogether is taking the time, money, and effort to design an outstanding POP display, only to have retailers toss it out when it arrives at their stores.</p>\n<p>To avoid this challenge, POP displays need to be designed with not only the consumer in mind but also the end-user and the end-environment in mind as well. If your display is so complex that a high school retail employee can’t pull it out of the box and put it together on their own, then you need to simplify your design.</p>\n<h2><strong>POP Displays can Make or Break a Sale</strong></h2>\n<p>In the past, brands would sell their product to retailers looking for shelf space, period. At that point, any amount of shelf space was enough, because there were a limited number of places where consumers could shop for items of interest.</p>\n<p>However, today’s consumers can browse and buy online, so brands continuously vie for attention. In this over-saturated, over-stimulated retail paradigm, POP displays present a unique opportunity to differentiate your brand and offer consumers an experience they won’t forget.</p>\n<p>Looking for inspiration for your next POP display design? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>&nbsp;to get started.</p>\n</div>", "postBodyRss" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n<!--more-->\n<p>Unfortunately, many brands aren’t using POP displays at all—and when they are, they aren’t used to their fullest potential. It's time to revisit the basics if you want to design custom <a href=\"https://medium.com/shelf-life/point-of-purchase-pop-b026aeaf55c6\" target=\"_blank\" rel=\"noopener\">point-of-purchase</a> displays that drive more sales by capture consumers’ attention.</p>\n<p>Here’s what you need to know.</p>\n<h2><strong>Point-of-Purchase Display Basics</strong></h2>\n<p>A POP display is a brand marketing asset that is displayed in-store with or near the merchandise it’s promoting. POP displays come in many different forms, including basic signage, vendor “shops” (or sections within the larger retail store dedicated to a particular brand), countertop displays, floor displays, end cap displays, and more.</p>\n<p>Additionally, point-of-purchase displays can be temporary, semi-permanent, or permanent, depending on the type of promotion. During the holiday season, you’re likely to see temporary POP displays, like the one we did for <a href=\"/our-work/dsw-floor-display\" rel=\"noopener\" target=\"_blank\">DSW</a> featuring seasonal items in a floor display, whereas very well-established brands might choose to leave their POP display up year-round.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/DSW%20Holiday%20Floor%20Display.png\" width=\"509\" height=\"318\" loading=\"lazy\" alt=\"DSW Holiday Floor Display\" style=\"height: auto; max-width: 100%; width: 509px; margin-left: auto; margin-right: auto; display: block;\">Think of a POP display as a standing salesperson for your product within the retail environment. Even if you have little control over the products that are featured near it and are competing for consumers’ attention, a POP display presents an opportunity to catch the consumers’ eyes, communicate your brand story, and ultimately increase sales.</p>\n<h2><strong>What Does an Effective Point-of-Purchase Display Look Like? </strong></h2>\n<p>Although the specific strategies for designing an effective POP display may vary by industry, the best POP displays are always unique, “insta-worthy,” and eye-catching. Regardless of industry, product, or brand, providing consumers with a memorable in-store experience is a differentiator for POP displays.</p>\n<p>The characteristics of an effective POP display are:</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">On-brand</span></h3>\n<p>As with any marketing material you might create for your brand, consistency is key. Consistent colors, logos, messages, and values make consumers feel more comfortable with your brand, and the more that they encounter these consistent, positive brand experiences, the more likely they’ll be to purchase from you in the future.</p>\n<p>POP displays are no exception. An effective POP display tells your brand story in a way that is unique, authentic, and consistent with other marketing channels you may use. If your brand typically pushes sustainability as a part of its core identity, values, and strategy, then you should definitely use sustainable materials to build your POP display.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"196\" loading=\"lazy\" style=\"width: 196px; float: right;\">\n<p><u><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" target=\"_blank\" rel=\"noopener\">Kushy Punch’s CBD countertop display</a></u> is an excellent example of a POP display that’s perfectly on-brand. The colors, fonts, and messages on the display present the same brand personality you’d encounter if you ordered Kushy Punch’s products online, providing a seamless and engaging experience for consumers.</p>\n<p>By using on-brand POP displays to differentiate your product from those surrounding it, you can improve brand recognition and ensure that every time a consumer walks past your display, they’re getting exactly the right message about your products.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Strategically Located</span></h3>\n<p>Typically, POP displays are located near or around the cash register or the entrance of the store—hence the name, “point of purchase.” Because these locations are usually where the final purchasing decision is made, an engaging&nbsp;point-of-purchase display can encourage consumers to make <a href=\"/insights/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">spur-of-the-moment</a> purchasing decisions when they wouldn’t have otherwise. <a href=\"/our-work/bayer-ah-register-countertop-display\" rel=\"noopener\" target=\"_blank\">Bayer Animal Health's countertop spinner</a> is an excellent example of a POP display that stands out and engages the customer near the register.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Seresto%20register%20image%201.jpg\" alt=\"Seresto register image 1\" width=\"243\" loading=\"lazy\" style=\"width: 243px; float: left; margin-left: 0px; margin-right: 10px;\">\n<div>\n<p>However, these high-traffic areas near the entrance and cash register aren’t the only options for your POP display. Depending on the product, the store environment, and the target audience, you may find that other areas are more effective for your display.</p>\n<p>Choosing the right location for your display comes down to understanding human behavior and mapping out the path that your ideal consumers are likely to take while navigating the store. For example, at InStore Design Display, we often take the time to personally visit the stores where our clients’ displays will be featured and audit the likely path of purchase leading consumers’ to our client's products. By profiling the unique landscape of the store and taking a pulse on the look and feel of the overall store environment, we’re able to design more than just attractive, standalone displays—we’re able to design effective point-of-purchase displays that are as relevant as possible within the context of the overall store.</p>\n<p>This strategy requires nuance, experience, and flexibility, particularly if you’re designing a POP display that will be featured in a wide variety of retailers. The bigger the retailer, the more restrictions and guidelines they have over what your display can look like and where it can be located, whereas smaller, independent retailers may allow for more wiggle room.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Modular</span></h3>\n<p>Because different retailers may have varying guidelines on what you can and can’t do with your POP display—and because each physical brick-and-mortar location may have a different in-store environment, even across the same retail brand—modularity is a critical component of any POP display.</p>\n<p>Most brands don’t have the luxury of profiling each individual store in which they’ll be displaying their products, so incorporating flexibility and modularity&nbsp;into your&nbsp;point-of-purchase display design can ensure that your display stands out regardless of the in-store layout. For example, by including elements that allow retailers to convert your POP display from a countertop display to a freestanding display, you provide retailers with all of the tools they need to present your products in the most attractive and engaging way possible.</p>\n<p>This freestanding display for Bushnell Golf is a great example of a modular display. Because it comes with both the storage base and spinner display, it can stand alone on the shop floor or be featured as a smaller countertop display.</p>\n<p><span style=\"color: #666666;\"><strong><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/PermanentDisplays/WorkCardP-10.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"WorkCardP-10\" style=\"height: auto; max-width: 100%; width: 975px;\"></strong></span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Functional</span></h3>\n<p>Many retail promotional items like POP displays never actually make it to the sales floor.</p>\n<p>Why? Often, POP displays are left to gather dust in the back room because they’re too complicated for the retail employees to put together—and the only thing worse than not utilizing POP displays altogether is taking the time, money, and effort to design an outstanding POP display, only to have retailers toss it out when it arrives at their stores.</p>\n<p>To avoid this challenge, POP displays need to be designed with not only the consumer in mind but also the end-user and the end-environment in mind as well. If your display is so complex that a high school retail employee can’t pull it out of the box and put it together on their own, then you need to simplify your design.</p>\n<h2><strong>POP Displays can Make or Break a Sale</strong></h2>\n<p>In the past, brands would sell their product to retailers looking for shelf space, period. At that point, any amount of shelf space was enough, because there were a limited number of places where consumers could shop for items of interest.</p>\n<p>However, today’s consumers can browse and buy online, so brands continuously vie for attention. In this over-saturated, over-stimulated retail paradigm, POP displays present a unique opportunity to differentiate your brand and offer consumers an experience they won’t forget.</p>\n<p>Looking for inspiration for your next POP display design? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>&nbsp;to get started.</p>\n</div>", "postEmailContent" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BAYER-ELANCO%20SPINNER%202022.png", "postListContent" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BAYER-ELANCO%20SPINNER%202022.png", "postRssContent" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BAYER-ELANCO%20SPINNER%202022.png", "postSummary" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n", "postSummaryRss" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "SvjncdSv", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/RETAIL%20THEATER.png", "previousPostFeaturedImageAltText" : "RETAIL THEATER TRENDS", "previousPostName" : "Retail Theater: When a Store Becomes the Stage", "previousPostSlug" : "insights/retail-theater-when-a-store-becomes-the-stage", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1696424400000, "publishDateLocalTime" : 1696424400000, "publishDateLocalized" : { "date" : 1696424400000, "format" : "medium", "language" : null }, "publishImmediately" : false, "publishTimezoneOffset" : null, "publishedAt" : 1696424400645, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/secrets-to-eye-catching-point-of-purchase-pop-displays-0", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. People are hard-wired to respond to visuals, and therefore the power of an effective&nbsp;in-store Point-of-Purchase (POP) display cannot be denied.</p>\n<!--more-->\n<p>Unfortunately, many brands aren’t using POP displays at all—and when they are, they aren’t used to their fullest potential. It's time to revisit the basics if you want to design custom <a href=\"https://medium.com/shelf-life/point-of-purchase-pop-b026aeaf55c6\" target=\"_blank\" rel=\"noopener\">point-of-purchase</a> displays that drive more sales by capture consumers’ attention.</p>\n<p>Here’s what you need to know.</p>\n<h2><strong>Point-of-Purchase Display Basics</strong></h2>\n<p>A POP display is a brand marketing asset that is displayed in-store with or near the merchandise it’s promoting. POP displays come in many different forms, including basic signage, vendor “shops” (or sections within the larger retail store dedicated to a particular brand), countertop displays, floor displays, end cap displays, and more.</p>\n<p>Additionally, point-of-purchase displays can be temporary, semi-permanent, or permanent, depending on the type of promotion. During the holiday season, you’re likely to see temporary POP displays, like the one we did for <a href=\"/our-work/dsw-floor-display\" rel=\"noopener\" target=\"_blank\">DSW</a> featuring seasonal items in a floor display, whereas very well-established brands might choose to leave their POP display up year-round.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/DSW%20Holiday%20Floor%20Display.png\" width=\"509\" height=\"318\" loading=\"lazy\" alt=\"DSW Holiday Floor Display\" style=\"height: auto; max-width: 100%; width: 509px; margin-left: auto; margin-right: auto; display: block;\">Think of a POP display as a standing salesperson for your product within the retail environment. Even if you have little control over the products that are featured near it and are competing for consumers’ attention, a POP display presents an opportunity to catch the consumers’ eyes, communicate your brand story, and ultimately increase sales.</p>\n<h2><strong>What Does an Effective Point-of-Purchase Display Look Like? </strong></h2>\n<p>Although the specific strategies for designing an effective POP display may vary by industry, the best POP displays are always unique, “insta-worthy,” and eye-catching. Regardless of industry, product, or brand, providing consumers with a memorable in-store experience is a differentiator for POP displays.</p>\n<p>The characteristics of an effective POP display are:</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">On-brand</span></h3>\n<p>As with any marketing material you might create for your brand, consistency is key. Consistent colors, logos, messages, and values make consumers feel more comfortable with your brand, and the more that they encounter these consistent, positive brand experiences, the more likely they’ll be to purchase from you in the future.</p>\n<p>POP displays are no exception. An effective POP display tells your brand story in a way that is unique, authentic, and consistent with other marketing channels you may use. If your brand typically pushes sustainability as a part of its core identity, values, and strategy, then you should definitely use sustainable materials to build your POP display.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"196\" loading=\"lazy\" style=\"width: 196px; float: right;\">\n<p><u><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" target=\"_blank\" rel=\"noopener\">Kushy Punch’s CBD countertop display</a></u> is an excellent example of a POP display that’s perfectly on-brand. The colors, fonts, and messages on the display present the same brand personality you’d encounter if you ordered Kushy Punch’s products online, providing a seamless and engaging experience for consumers.</p>\n<p>By using on-brand POP displays to differentiate your product from those surrounding it, you can improve brand recognition and ensure that every time a consumer walks past your display, they’re getting exactly the right message about your products.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Strategically Located</span></h3>\n<p>Typically, POP displays are located near or around the cash register or the entrance of the store—hence the name, “point of purchase.” Because these locations are usually where the final purchasing decision is made, an engaging&nbsp;point-of-purchase display can encourage consumers to make <a href=\"/insights/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">spur-of-the-moment</a> purchasing decisions when they wouldn’t have otherwise. <a href=\"/our-work/bayer-ah-register-countertop-display\" rel=\"noopener\" target=\"_blank\">Bayer Animal Health's countertop spinner</a> is an excellent example of a POP display that stands out and engages the customer near the register.</p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Seresto%20register%20image%201.jpg\" alt=\"Seresto register image 1\" width=\"243\" loading=\"lazy\" style=\"width: 243px; float: left; margin-left: 0px; margin-right: 10px;\">\n<div>\n<p>However, these high-traffic areas near the entrance and cash register aren’t the only options for your POP display. Depending on the product, the store environment, and the target audience, you may find that other areas are more effective for your display.</p>\n<p>Choosing the right location for your display comes down to understanding human behavior and mapping out the path that your ideal consumers are likely to take while navigating the store. For example, at InStore Design Display, we often take the time to personally visit the stores where our clients’ displays will be featured and audit the likely path of purchase leading consumers’ to our client's products. By profiling the unique landscape of the store and taking a pulse on the look and feel of the overall store environment, we’re able to design more than just attractive, standalone displays—we’re able to design effective point-of-purchase displays that are as relevant as possible within the context of the overall store.</p>\n<p>This strategy requires nuance, experience, and flexibility, particularly if you’re designing a POP display that will be featured in a wide variety of retailers. The bigger the retailer, the more restrictions and guidelines they have over what your display can look like and where it can be located, whereas smaller, independent retailers may allow for more wiggle room.</p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Modular</span></h3>\n<p>Because different retailers may have varying guidelines on what you can and can’t do with your POP display—and because each physical brick-and-mortar location may have a different in-store environment, even across the same retail brand—modularity is a critical component of any POP display.</p>\n<p>Most brands don’t have the luxury of profiling each individual store in which they’ll be displaying their products, so incorporating flexibility and modularity&nbsp;into your&nbsp;point-of-purchase display design can ensure that your display stands out regardless of the in-store layout. For example, by including elements that allow retailers to convert your POP display from a countertop display to a freestanding display, you provide retailers with all of the tools they need to present your products in the most attractive and engaging way possible.</p>\n<p>This freestanding display for Bushnell Golf is a great example of a modular display. Because it comes with both the storage base and spinner display, it can stand alone on the shop floor or be featured as a smaller countertop display.</p>\n<p><span style=\"color: #666666;\"><strong><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/PermanentDisplays/WorkCardP-10.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"WorkCardP-10\" style=\"height: auto; max-width: 100%; width: 975px;\"></strong></span></p>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #000000;\">Functional</span></h3>\n<p>Many retail promotional items like POP displays never actually make it to the sales floor.</p>\n<p>Why? Often, POP displays are left to gather dust in the back room because they’re too complicated for the retail employees to put together—and the only thing worse than not utilizing POP displays altogether is taking the time, money, and effort to design an outstanding POP display, only to have retailers toss it out when it arrives at their stores.</p>\n<p>To avoid this challenge, POP displays need to be designed with not only the consumer in mind but also the end-user and the end-environment in mind as well. If your display is so complex that a high school retail employee can’t pull it out of the box and put it together on their own, then you need to simplify your design.</p>\n<h2><strong>POP Displays can Make or Break a Sale</strong></h2>\n<p>In the past, brands would sell their product to retailers looking for shelf space, period. At that point, any amount of shelf space was enough, because there were a limited number of places where consumers could shop for items of interest.</p>\n<p>However, today’s consumers can browse and buy online, so brands continuously vie for attention. In this over-saturated, over-stimulated retail paradigm, POP displays present a unique opportunity to differentiate your brand and offer consumers an experience they won’t forget.</p>\n<p>Looking for inspiration for your next POP display design? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>&nbsp;to get started.</p>\n</div>", "rssSummary" : "<p>Visual design has been a way to tell stories since the dawn of civilization. Although drawing pictures on cave walls isn’t quite the same as designing an engaging custom retail display for your product, it’s the same idea. 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A<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/cube-slatwall-merchandiser/\">slatwall cube tower</a><span>&nbsp;</span>is a great way to display all kinds of merchandise. It is an extremely versatile piece of equipment that gives you the ability to customize according to your unique sales needs. With just a few accessories, you can build your own unique display that really shows off your products.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/DISPLAY%20FLEXIBILITY%20SLATWALL.png", "featured_image_alt_text" : "DISPLAY FLEXIBILITY SLATWALL", "link_rel_canonical_url" : "", "meta_description" : "Creating eye-catching displays that your customers can’t pass by is easy with a slatwall cube tower display. ", "post_body" : "<p>Creating eye-catching displays that your customers can’t pass by is easy with a slatwall cube tower display. A<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/cube-slatwall-merchandiser/\">slatwall cube tower</a><span>&nbsp;</span>is a great way to display all kinds of merchandise. It is an extremely versatile piece of equipment that gives you the ability to customize according to your unique sales needs. With just a few accessories, you can build your own unique display that really shows off your products.</p>\n<!--more-->\n<h2>Get&nbsp;Mobile</h2>\n<p>Some display equipment can be difficult to move on your own. The cube towers are equipped with casters, giving one person the freedom to move the tower where ever it’s needed. So don’t be afraid to get mobile with your display! You can bring it out during special times of the year to market specific merchandise or you can make it part of a permanent display. It can also easily be placed into storage when not in use.</p>\n<h2>Upgrade with New Accessories</h2>\n<p>Looking for new ways to display your items on your cube tower?<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/acrylic-modular-bin/\">Acrylic modular bins</a><span>&nbsp;</span>allow you to easily display small, loose items. Customers don’t have to wonder what’s hiding in an opaque bin. The clear plastic allows them to see what you’re displaying and will more likely draw them to it.</p>\n<p>For standing items,<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/fabricated-acrylic-316-shelf/\">fabricated acrylic shelves</a><span>&nbsp;</span>make a great addition to your cube tower display. You can create patterns with the shelves to make one-of-a-kind displays.</p>\n<h2>Retrofit with New Panels</h2>\n<p>The customization doesn’t stop with accessories. You can even change up the<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/slatwall-panel/\">slatwall panels</a>, allowing your display towers to match the colors of your store or allow your displays to pop. Can’t find what you’re looking for? You can get paint-grade panels and paint them whatever colors you need.</p>\n<h2>Don’t Forget the Hardware!</h2>\n<p>There are all sorts of hardware to complete your slatwall cube tower display. You can choose from any number of metal hooks, hangers, inserts and brackets, allowing you to hang just about any item in a clean and neat fashion. And you’re going to want some<span>&nbsp;</span>sign holders<span>&nbsp;</span>to announce your products and break up your displays as needed.</p>\n<p>With a slatwall cube tower display, you have the freedom to quickly design numerous different displays to best show off your products. 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A<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/cube-slatwall-merchandiser/\">slatwall cube tower</a><span>&nbsp;</span>is a great way to display all kinds of merchandise. It is an extremely versatile piece of equipment that gives you the ability to customize according to your unique sales needs. With just a few accessories, you can build your own unique display that really shows off your products.</p>\n<!--more-->\n<h2>Get&nbsp;Mobile</h2>\n<p>Some display equipment can be difficult to move on your own. The cube towers are equipped with casters, giving one person the freedom to move the tower where ever it’s needed. So don’t be afraid to get mobile with your display! You can bring it out during special times of the year to market specific merchandise or you can make it part of a permanent display. It can also easily be placed into storage when not in use.</p>\n<h2>Upgrade with New Accessories</h2>\n<p>Looking for new ways to display your items on your cube tower?<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/acrylic-modular-bin/\">Acrylic modular bins</a><span>&nbsp;</span>allow you to easily display small, loose items. Customers don’t have to wonder what’s hiding in an opaque bin. The clear plastic allows them to see what you’re displaying and will more likely draw them to it.</p>\n<p>For standing items,<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/fabricated-acrylic-316-shelf/\">fabricated acrylic shelves</a><span>&nbsp;</span>make a great addition to your cube tower display. You can create patterns with the shelves to make one-of-a-kind displays.</p>\n<h2>Retrofit with New Panels</h2>\n<p>The customization doesn’t stop with accessories. You can even change up the<span>&nbsp;</span><a href=\"https://www.instoredesigndisplay.com/product/slatwall-panel/\">slatwall panels</a>, allowing your display towers to match the colors of your store or allow your displays to pop. Can’t find what you’re looking for? You can get paint-grade panels and paint them whatever colors you need.</p>\n<h2>Don’t Forget the Hardware!</h2>\n<p>There are all sorts of hardware to complete your slatwall cube tower display. You can choose from any number of metal hooks, hangers, inserts and brackets, allowing you to hang just about any item in a clean and neat fashion. And you’re going to want some<span>&nbsp;</span>sign holders<span>&nbsp;</span>to announce your products and break up your displays as needed.</p>\n<p>With a slatwall cube tower display, you have the freedom to quickly design numerous different displays to best show off your products. 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"id" : 100036323914, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Employee Spotlight: Trevor Lewis", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1680, "featured_image_width" : 3200, "post_summary" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n", "public_access_rules_enabled" : false, "public_access_rules" : [ ], "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 11892696652 ], "topic_ids" : [ 11892696652 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_blog_spotlight.TrevorLewis.png", "featured_image_alt_text" : "", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Trevor Lewis was promoted to Chief Revenue Officer and minority share holder as part of IDD's succession planning.", "post_body" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n<!--more-->\n<p style=\"text-align: left;\"><span style=\"color: black;\">Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years. </span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.” </span></p>\n<h3><span style=\"color: black;\">About InStore Design Display</span></h3>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team</span><span style=\"color: #0e101a;\"> of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers.</span><span style=\"color: black;\"> Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit </span><a href=\"http://www.instoredesigndisplay.com\">www.instoredesigndisplay.com</a><span style=\"color: black;\">.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">&nbsp;</span></p>", "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 10855440, "published_at" : 1696281191466, "rss_body" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n<!--more-->\n<p style=\"text-align: left;\"><span style=\"color: black;\">Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years. </span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.” </span></p>\n<h3><span style=\"color: black;\">About InStore Design Display</span></h3>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team</span><span style=\"color: #0e101a;\"> of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers.</span><span style=\"color: black;\"> Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit </span><a href=\"http://www.instoredesigndisplay.com\">www.instoredesigndisplay.com</a><span style=\"color: black;\">.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">&nbsp;</span></p>", "rss_summary" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. 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Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n<!--more-->\n<p style=\"text-align: left;\"><span style=\"color: black;\">Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years. </span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.” </span></p>\n<h3><span style=\"color: black;\">About InStore Design Display</span></h3>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team</span><span style=\"color: #0e101a;\"> of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers.</span><span style=\"color: black;\"> Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit </span><a href=\"http://www.instoredesigndisplay.com\">www.instoredesigndisplay.com</a><span style=\"color: black;\">.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">&nbsp;</span></p>", "postBodyRss" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n<!--more-->\n<p style=\"text-align: left;\"><span style=\"color: black;\">Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years. </span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.” </span></p>\n<h3><span style=\"color: black;\">About InStore Design Display</span></h3>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team</span><span style=\"color: #0e101a;\"> of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers.</span><span style=\"color: black;\"> Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit </span><a href=\"http://www.instoredesigndisplay.com\">www.instoredesigndisplay.com</a><span style=\"color: black;\">.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">&nbsp;</span></p>", "postEmailContent" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3> \n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3> \n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_blog_spotlight.TrevorLewis.png", "postListContent" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3> \n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3> \n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_blog_spotlight.TrevorLewis.png", "postRssContent" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3> \n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3> \n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_blog_spotlight.TrevorLewis.png", "postSummary" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n", "postSummaryRss" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3> \n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3> \n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. 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Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n<!--more-->\n<p style=\"text-align: left;\"><span style=\"color: black;\">Lewis joined InStore Design Display in 2017. Since then, he has focused on building brand awareness, creating systems for inbound lead generation, and recruiting and developing the sales team. During COVID, he was instrumental in pivoting the company’s focus to sales of personal protective equipment (PPE), which helped sustain revenues and offset the pandemic’s impact.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“Trevor has earned his place on this company’s executive team,” said Edge. “Sales to new customers have growngrowngrown under his guidance as he has increased our brand awareness and created new channels for reaching and responding to clients. His quick action during COVID kept the company operating and healthy. He embodies the type of leadership we embrace as a business. I’m proud to have him in this expanded role and as the future of the company’s ownership.”</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Edge stated that Lewis was key to Instore Design Display’s long-term succession plan and future growth. “Trevor has become a minority shareowner in the business, with a goal of transitioning ownership to him over time,” he explained. “Succession planning is imperative for the future growth of InStore Design Display. We must provide the tools, goals, and learning opportunities that set Trevor up for success as his leadership continues to expand.” Edge says in the interim he will continue to mentor Lewis and transition ownership methodically over the next eight to ten years. </span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">“My career has focused heavily on marketing displays,” said Lewis. “Working in the industry’s trade show sector helped me better understand client needs and the trends impacting their businesses. It was the perfect preparation for my move to IDD. Since joining, I have worked to attract the right people and develop the processes and technologies we needed to create efficiencies and build differentiation. We were able to service clients during the toughest times brought on by COVID. InStore Display Design will continue to strengthen its customer-centric focus and explore new technologies to better serve our clients display needs.” </span></p>\n<h3><span style=\"color: black;\">About InStore Design Display</span></h3>\n<p style=\"text-align: left;\"><span style=\"color: black;\">Founded in 1910 as the National Equipment Company, InStore Design Display has evolved into a nationally recognized custom retail display and environment solution provider. Today IDD is a team</span><span style=\"color: #0e101a;\"> of napkin sketch decoders, designers, builders, graphic artists, production gurus, and fulfillment and storage experts focused on helping brands and retailers create custom experiences for their shoppers.</span><span style=\"color: black;\"> Beyond creating exceptional client experiences and value, IDD focuses on staying ahead of industry trends, incorporating sustainability into our designs, creating a positive culture for employees, and expanding workforce diversity to position the company as an industry leader for the century to come. For more information, visit </span><a href=\"http://www.instoredesigndisplay.com\">www.instoredesigndisplay.com</a><span style=\"color: black;\">.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">&nbsp;</span></p>", "rssSummary" : "<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">TREVOR LEWIS PROMOTED TO CHIEF REVENUE OFFICER </span></strong></h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: black;\">AND MINORITY SHAREOWNER FOR INSTORE DESIGN DISPLAY</span></strong></h3>\n<p><span style=\"color: black;\">InStore Design Display announced the promotion of <a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\">Trevor Lewis</a> to Chief Revenue Officer, reporting directly to CEO <a href=\"https://www.linkedin.com/in/randyedge/\" rel=\"noopener\" target=\"_blank\">Randy Edge</a>. Lewis also became a minority shareowner in the business as part of the company’s long-term ownership succession plan. The story was covered in the Kansas City Business Journal in an article entitled: </span><a href=\"https://www.bizjournals.com/kansascity/news/2023/01/24/instore-design-builds-succession-plan.html?utm_source=st&amp;utm_medium=en&amp;utm_campaign=ae&amp;utm_content=KA&amp;j=30348448&amp;senddate=2023-01-24\" rel=\"noopener\" target=\"_blank\"><em>InStore Design's succession plan arms new owner with powerful offering: mentorship.</em></a></p>\n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_blog_spotlight.TrevorLewis.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710623590672, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/a605f336-4042-47d8-a8d2-af84694f7da8.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/employee-spotlight-trevor-lewis", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 11892696652 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565100610469, "deletedAt" : 0, "description" : "", "id" : 11892696652, "label" : "Company News", "language" : null, "name" : "Company News", "portalId" : 4871505, "slug" : "company-news", "translatedFromId" : null, "translations" : { }, "updated" : 1565100610469 } ], "tagNames" : [ "Company News" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Employee Spotlight: Trevor Lewis", "tmsId" : null, "topicIds" : [ 11892696652 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1565100610469, "deletedAt" : 0, "description" : "", "id" : 11892696652, "label" : "Company News", "language" : null, "name" : "Company News", "portalId" : 4871505, "slug" : "company-news", "translatedFromId" : null, "translations" : { }, "updated" : 1565100610469 } ], "topicNames" : [ "Company News" ], "topics" : [ 11892696652 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1696281191472, "updatedById" : 10855440, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/employee-spotlight-trevor-lewis", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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Tune in to the <a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\">podcast</a> to learn more.&nbsp;</p>\n<!--more-->\n<p style=\"text-align: left;\"><a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Sungrown%20Studio%20Podcast%20Trevor.png\" alt=\"Sungrown Studio Podcast Trevor\" width=\"656\" height=\"369\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 656px;\"></a></p>\n<p style=\"text-align: left; font-weight: normal;\"><span style=\"color: #000000;\"><span style=\"font-style: italic;\">Follow and reach out to </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic; color: #000000;\">Trevor Lewis on LinkedIn</a><span style=\"font-style: italic;\"> to get his take on your dispensary display needs.&nbsp;</span></span></p>\n<p style=\"text-align: left;\"><span style=\"font-style: italic;\">{{cta('7443e267-c341-4c57-8e41-031889698dd7','justifycenter')}}</span></p>", "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 10651595, "published_at" : 1695920754427, "rss_body" : "<p style=\"text-align: left;\">IDD's Chief Revenue Officer, Trevor Lewis, talks about the latest trends in displays for cannabis stores with <a href=\"https://sungrownstudio.com/\" rel=\"noopener\" target=\"_blank\">Sungrown Studio</a>, a virtual designer for dispensaries. 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Design Director and podcast host, Melinda Yoo, dives into the challenges that dispensaries and cannabis brands face displaying their products.</p>\n<p style=\"text-align: left;\">Trevor has been fortunate to work with many cannabis brands seeking to elevate customer experience with the advantages of the right display. He offers tips on how to deal with the different layouts in dispensaries. For brands, he recommends incorporating flexible, modular displays to fit in a variety of store layouts. He also advocates a smaller rollout and sample testing&nbsp;to help brands and dispensaries find the right solution. Tune in to the <a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\">podcast</a> to learn more.&nbsp;</p>\n<!--more-->\n<p style=\"text-align: left;\"><a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Sungrown%20Studio%20Podcast%20Trevor.png\" alt=\"Sungrown Studio Podcast Trevor\" width=\"656\" height=\"369\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 656px;\"></a></p>\n<p style=\"text-align: left; font-weight: normal;\"><span style=\"color: #000000;\"><span style=\"font-style: italic;\">Follow and reach out to </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic; color: #000000;\">Trevor Lewis on LinkedIn</a><span style=\"font-style: italic;\"> to get his take on your dispensary display needs.&nbsp;</span></span></p>\n<p style=\"text-align: left;\"><span style=\"font-style: italic;\">{{cta('7443e267-c341-4c57-8e41-031889698dd7','justifycenter')}}</span></p>", "postBodyRss" : "<p style=\"text-align: left;\">IDD's Chief Revenue Officer, Trevor Lewis, talks about the latest trends in displays for cannabis stores with <a href=\"https://sungrownstudio.com/\" rel=\"noopener\" target=\"_blank\">Sungrown Studio</a>, a virtual designer for dispensaries. Design Director and podcast host, Melinda Yoo, dives into the challenges that dispensaries and cannabis brands face displaying their products.</p>\n<p style=\"text-align: left;\">Trevor has been fortunate to work with many cannabis brands seeking to elevate customer experience with the advantages of the right display. He offers tips on how to deal with the different layouts in dispensaries. For brands, he recommends incorporating flexible, modular displays to fit in a variety of store layouts. He also advocates a smaller rollout and sample testing&nbsp;to help brands and dispensaries find the right solution. Tune in to the <a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\">podcast</a> to learn more.&nbsp;</p>\n<!--more-->\n<p style=\"text-align: left;\"><a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Sungrown%20Studio%20Podcast%20Trevor.png\" alt=\"Sungrown Studio Podcast Trevor\" width=\"656\" height=\"369\" loading=\"lazy\" style=\"height: auto; max-width: 100%; width: 656px;\"></a></p>\n<p style=\"text-align: left; font-weight: normal;\"><span style=\"color: #000000;\"><span style=\"font-style: italic;\">Follow and reach out to </span><a href=\"https://www.linkedin.com/in/trevorwlewiskc/\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic; color: #000000;\">Trevor Lewis on LinkedIn</a><span style=\"font-style: italic;\"> to get his take on your dispensary display needs.&nbsp;</span></span></p>\n<p style=\"text-align: left;\"><span style=\"font-style: italic;\">{{cta('7443e267-c341-4c57-8e41-031889698dd7','justifycenter')}}</span></p>", "postEmailContent" : "<p style=\"text-align: left;\">IDD's Chief Revenue Officer, Trevor Lewis, talks about the latest trends in displays for cannabis stores with <a href=\"https://sungrownstudio.com/\" rel=\"noopener\" target=\"_blank\">Sungrown Studio</a>, a virtual designer for dispensaries. Design Director and podcast host, Melinda Yoo, dives into the challenges that dispensaries and cannabis brands face displaying their products.</p> \n<p style=\"text-align: left;\">Trevor has been fortunate to work with many cannabis brands seeking to elevate customer experience with the advantages of the right display. He offers tips on how to deal with the different layouts in dispensaries. For brands, he recommends incorporating flexible, modular displays to fit in a variety of store layouts. He also advocates a smaller rollout and sample testing&nbsp;to help brands and dispensaries find the right solution. Tune in to the <a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\">podcast</a> to learn more.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Podcast%20Interview%20Dispensary.png", "postListContent" : "<p style=\"text-align: left;\">IDD's Chief Revenue Officer, Trevor Lewis, talks about the latest trends in displays for cannabis stores with <a href=\"https://sungrownstudio.com/\" rel=\"noopener\" target=\"_blank\">Sungrown Studio</a>, a virtual designer for dispensaries. Design Director and podcast host, Melinda Yoo, dives into the challenges that dispensaries and cannabis brands face displaying their products.</p> \n<p style=\"text-align: left;\">Trevor has been fortunate to work with many cannabis brands seeking to elevate customer experience with the advantages of the right display. 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Design Director and podcast host, Melinda Yoo, dives into the challenges that dispensaries and cannabis brands face displaying their products.</p> \n<p style=\"text-align: left;\">Trevor has been fortunate to work with many cannabis brands seeking to elevate customer experience with the advantages of the right display. He offers tips on how to deal with the different layouts in dispensaries. For brands, he recommends incorporating flexible, modular displays to fit in a variety of store layouts. He also advocates a smaller rollout and sample testing&nbsp;to help brands and dispensaries find the right solution. 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Tune in to the <a href=\"https://podpros.com/how-to-get-on-high-quality-podcasts-as-a-guest-and-awe-listeners/\" rel=\"noopener\" target=\"_blank\">podcast</a> to learn more.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "InXoNNOu", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_blog_spotlight.TrevorLewis.png", "previousPostFeaturedImageAltText" : "", "previousPostName" : "Employee Spotlight: Trevor Lewis", "previousPostSlug" : "insights/employee-spotlight-trevor-lewis", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1668607200000, "publishDateLocalTime" : 1668607200000, "publishDateLocalized" : { "date" : 1668607200000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695920754427, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/podcast-apearance-trevor-lewis", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p style=\"text-align: left;\">IDD's Chief Revenue Officer, Trevor Lewis, talks about the latest trends in displays for cannabis stores with <a href=\"https://sungrownstudio.com/\" rel=\"noopener\" target=\"_blank\">Sungrown Studio</a>, a virtual designer for dispensaries. 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When I was with Barkley, I worked on accounts like Sonic, Blue Bunny Ice Cream, Build-A-Bear Workshop, <span>Citgo </span></span><span style=\"color: black;\">Petroleum, 24-hour fitness, and Payless Shoe Source. My job at Kendal King Group introduced me to the display business, specifically corrugated and small acrylic displays. I honed my technical expertise in corrugate at Lawrence Paper Company and learned the ins and outs of printing at the Kansas City Business Journal. I’ve seen just about every angle of integrated marketing, including managing suppliers, ensuring quality control, and coordinating multiple vendors on a project.</span></p>\n<h3><span style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">What makes the projects you manage successful? </span></strong></span></h3>\n<p>I enjoy taking intricate designs with lots of components and bringing it all together into the final product.<span style=\"color: black;\"> It helps that </span><span style=\"color: black;\">I can see both the “forest and the trees” with these kinds of projects. I find it’s important to balance the big picture with all the components—especially when there are lots of them. Having a strong eye for detail orientation is key to delivering a quality display, but there’s always a balance when there’s a need for speed. </span></p>\n<h3><span style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">What drew you to InStore Design Display?&nbsp;&nbsp; </span></strong></span></h3>\n<p>I like a lot of variety in my work and being in a creative environment. So, when I saw IDD’s office and all the displays of their client work, I knew I wanted to be in this type of atmosphere. This is a highly collaborative team, and my skills align well with the type of projects IDD does for its clients. My experience in corrugated materials and kitting was put to work the moment I arrived.</p>\n<p><span style=\"font-style: italic;\">Want to tap into Judy's expertise in project management for your next display? Reach out to her on </span><a href=\"https://www.linkedin.com/in/judy-doyle-1823345/\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">LinkedIn</a><span style=\"font-style: italic;\"> to start the conversation.&nbsp;</span></p>", "postBodyRss" : "<p><span style=\"color: black;\">Please join us in welcoming Judy Doyle as our newest Senior Project Manager. She brings a wealth of experience in what it takes to get a display from design concept to store floor on time and on budget.</span></p>\n<!--more-->\n<p>Here’s a bit more about Judy, in her own words.</p>\n<h3><span style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">Tell us about yourself! </span></strong></span></h3>\n<p><span style=\"color: black;\">I’m a Nebraska native. I grew up in Omaha and completed my undergraduate degree in Advertising and Graphic Design at the University of Nebraska-Lincoln. Then, I moved to Kansas City for a job with the Business Journal. I’ve lived here ever since, and KC is where I raised my family. My son recently </span><span style=\"color: #333333;\">completed his active duty in the Army</span><span style=\"color: black;\">, which took him overseas to Kuwait and S</span><span style=\"color: black;\">outh Korea. My daughter sells her wares at music festivals and stays with me in between shows.</span></p>\n<h3 style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">What are your hobbies outside of work?</span></strong></h3>\n<p><span style=\"color: black;\">My three dogs and one cat keep me busy as do my gardening projects at home. I also enjoy bike riding on paved trails in the region. And in the winter, I like to head to Colorado to ski.</span></p>\n<h3 style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">Tell us about your work experience and the clients you’ve worked with in previous roles.</span></strong></h3>\n<p><span style=\"color: black;\">My background in advertising and graphic design has served me well in a variety of roles at newspapers and advertising agencies. When I was with Barkley, I worked on accounts like Sonic, Blue Bunny Ice Cream, Build-A-Bear Workshop, <span>Citgo </span></span><span style=\"color: black;\">Petroleum, 24-hour fitness, and Payless Shoe Source. My job at Kendal King Group introduced me to the display business, specifically corrugated and small acrylic displays. I honed my technical expertise in corrugate at Lawrence Paper Company and learned the ins and outs of printing at the Kansas City Business Journal. I’ve seen just about every angle of integrated marketing, including managing suppliers, ensuring quality control, and coordinating multiple vendors on a project.</span></p>\n<h3><span style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">What makes the projects you manage successful? </span></strong></span></h3>\n<p>I enjoy taking intricate designs with lots of components and bringing it all together into the final product.<span style=\"color: black;\"> It helps that </span><span style=\"color: black;\">I can see both the “forest and the trees” with these kinds of projects. I find it’s important to balance the big picture with all the components—especially when there are lots of them. Having a strong eye for detail orientation is key to delivering a quality display, but there’s always a balance when there’s a need for speed. </span></p>\n<h3><span style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">What drew you to InStore Design Display?&nbsp;&nbsp; </span></strong></span></h3>\n<p>I like a lot of variety in my work and being in a creative environment. So, when I saw IDD’s office and all the displays of their client work, I knew I wanted to be in this type of atmosphere. This is a highly collaborative team, and my skills align well with the type of projects IDD does for its clients. My experience in corrugated materials and kitting was put to work the moment I arrived.</p>\n<p><span style=\"font-style: italic;\">Want to tap into Judy's expertise in project management for your next display? Reach out to her on </span><a href=\"https://www.linkedin.com/in/judy-doyle-1823345/\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">LinkedIn</a><span style=\"font-style: italic;\"> to start the conversation.&nbsp;</span></p>", "postEmailContent" : "<p><span style=\"color: black;\">Please join us in welcoming Judy Doyle as our newest Senior Project Manager. She brings a wealth of experience in what it takes to get a display from design concept to store floor on time and on budget.</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Judy%20Doyle%20Unfurl.png", "postListContent" : "<p><span style=\"color: black;\">Please join us in welcoming Judy Doyle as our newest Senior Project Manager. She brings a wealth of experience in what it takes to get a display from design concept to store floor on time and on budget.</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Judy%20Doyle%20Unfurl.png", "postRssContent" : "<p><span style=\"color: black;\">Please join us in welcoming Judy Doyle as our newest Senior Project Manager. She brings a wealth of experience in what it takes to get a display from design concept to store floor on time and on budget.</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Judy%20Doyle%20Unfurl.png", "postSummary" : "<p><span style=\"color: black;\">Please join us in welcoming Judy Doyle as our newest Senior Project Manager. 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She brings a wealth of experience in what it takes to get a display from design concept to store floor on time and on budget.</span></p>\n<!--more-->\n<p>Here’s a bit more about Judy, in her own words.</p>\n<h3><span style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">Tell us about yourself! </span></strong></span></h3>\n<p><span style=\"color: black;\">I’m a Nebraska native. I grew up in Omaha and completed my undergraduate degree in Advertising and Graphic Design at the University of Nebraska-Lincoln. Then, I moved to Kansas City for a job with the Business Journal. I’ve lived here ever since, and KC is where I raised my family. My son recently </span><span style=\"color: #333333;\">completed his active duty in the Army</span><span style=\"color: black;\">, which took him overseas to Kuwait and S</span><span style=\"color: black;\">outh Korea. 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Having a strong eye for detail orientation is key to delivering a quality display, but there’s always a balance when there’s a need for speed. </span></p>\n<h3><span style=\"font-size: 24px;\"><strong><span style=\"color: #4c4c4d;\">What drew you to InStore Design Display?&nbsp;&nbsp; </span></strong></span></h3>\n<p>I like a lot of variety in my work and being in a creative environment. So, when I saw IDD’s office and all the displays of their client work, I knew I wanted to be in this type of atmosphere. This is a highly collaborative team, and my skills align well with the type of projects IDD does for its clients. My experience in corrugated materials and kitting was put to work the moment I arrived.</p>\n<p><span style=\"font-style: italic;\">Want to tap into Judy's expertise in project management for your next display? 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null, "createdById" : 27131382, "createdTime" : 1656449894402, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20LED%20Light%20Enhanced%20POP%20Display%20%28Revised%29.jpeg", "featuredImageAltText" : "Display Marketing with Lighting", "featuredImageHeight" : 236, "featuredImageLength" : 0, "featuredImageWidth" : 450, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1661264411000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "How LED Lights Can Enhance Your POP Displays", "id" : 77743684887, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "How LED Lights Can Enhance Your POP Displays", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 236, "featured_image_width" : 450, "post_summary" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Blogs 2024", "campaign_utm" : "Blogs%202024", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20LED%20Light%20Enhanced%20POP%20Display%20%28Revised%29.jpeg", "featured_image_alt_text" : "Display Marketing with Lighting", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Utilizing LED lights in your POP displays can help them stand out to potential customers. Check out these examples of POP displays using LED lights. \n ", "post_body" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<h2>Why Do Customers Gravitate to LED Lights?</h2>\n<p><a href=\"https://sensing.konicaminolta.us/us/blog/how-lighting-in-stores-affects-consumers/\"><span>Studies show</span></a> that customers’ eyes naturally gravitate toward contrasting light. When you are walking through any store, which would grab your attention first: a display with two to three colors or a display with LEDs? The one with LEDs right? This shows the power LEDs hold in catching customers early and providing them a positive brand experience.&nbsp;</p>\n<h2>Why LED Lights Are a Better Choice</h2>\n<p><span data-contrast=\"auto\">Along with making your store shine, LED lights can also help save energy. According to the <a href=\"https://www.energy.gov/energysaver/led-lighting#:~:text=Energy%20Savings&amp;text=Residential%20LEDs%20%2D%2D%20especially%20ENERGY,savings%20in%20the%20United%20States.\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a>, LED lighting </span><span data-contrast=\"none\">uses at least 75% less energy</span><span data-contrast=\"auto\"> than typical incandescent light bulbs, making it a cost-effective and environmentally friendly option in the long run.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">The best part? LED lights last up to 25 times longer, so you don’t have to replace them as often. This reduces overhead costs over time and offers a more hassle-free experience.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h2 style=\"font-size: 32px;\" aria-level=\"2\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\"><span style=\"color: #000000;\"><span style=\"color: #000000;\">Considerations When Choosing LED Lights for Your POP Displays</span></span></span></h2>\n<p><span data-contrast=\"auto\">Interested in using LED to enhance your retail store designs? Before you run to the hardware store, there are three key considerations that will impact the effectiveness and cost of your design. Those considerations are brightness, energy efficiency, and color temperature.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3><span data-contrast=\"none\">1. Brightness</span></h3>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\"></span>\n<p><span data-contrast=\"auto\">Whether you choose incandescent or LED lighting, </span><span data-contrast=\"none\">consider the </span><span data-contrast=\"auto\">optimal levels of brightness. Too bright, and it will hurt the eyes; too dim, and it will dull the appearance of your products.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">If you’re currently using incandescent and want to switch to LED, here are some </span><span data-contrast=\"none\">gu</span><span data-contrast=\"none\">idelines from by the <a href=\"https://www.energy.gov/energysaver/lumens-and-lighting-facts-label\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a></span><span data-contrast=\"auto\">&nbsp;to ensure you are choosing the right level of brightness for your LED lights:</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<div title=\"Page 1\">\n<ul>\n<li><span>100-watt incandescent =&nbsp; </span><span style=\"background-color: transparent;\">1600 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">75-watt incandescent = 1100 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">60-watt incandescent = 800 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">40-watt incandescent = 450 lumens LED</span><span style=\"background-color: transparent;\"></span></li>\n</ul>\n<h3><span style=\"background-color: transparent;\">2. Energy Efficiency</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>If you want to increase the number of lights around your POP displays without spending </span><span style=\"background-color: transparent;\">a lot of money, consider the energy efficiency rating of the lights you are purchasing.</span></p>\n</div>\n</div>\n<div>\n<p><span>LED lighting uses less energy to deliver similar levels of brightness as incandescent </span><span style=\"background-color: transparent;\">lighting, so you can install more lights without driving up your electricity bills.</span></p>\n<h3><span style=\"background-color: transparent;\">3. Color Temperature</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<div>\n<p><span>One of the most important factors to consider when choosing LED lights is the color </span><span style=\"background-color: transparent;\">temperature, which is a spectrum ranging from warm to cool appearing lights. The lower </span><span style=\"background-color: transparent;\">the Kelvin measurement, the warmer (more red-like) the light will be. The higher the </span><span style=\"background-color: transparent;\">Kelvin measurement, the cooler (more blue-like) the light will appear.</span></p>\n</div>\n</div>\n</div>\n<div>\n<p><span>Choose a color temperature that attracts customers and makes them feel at ease while </span><span style=\"background-color: transparent;\">shopping. For a warm vibe, select 1700K to 3000K. If you prefer a cooler look, pick </span><span style=\"background-color: transparent;\">LEDs measuring 4000K.</span></p>\n<div title=\"Page 2\">\n<h2 style=\"font-size: 32px;\"><span style=\"color: #000000;\">Examples of LED Lights in POP Displays</span></h2>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>Here are four examples of how LED lights can enhance your POP displays. </span></p>\n<h3><span>Tidal/Sprint (Now T-Mobile)</span>&nbsp;<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpeg\" alt=\"Tidalblog\" width=\"770\" loading=\"lazy\" style=\"width: 770px; margin: 30px 0px;\"></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>This Tidal/Sprint display gets LED lighting right. The lights highlight the product smartly to draw attention while offering enough illumination to view the creative details. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uaspeakerdisplayblog2022.jpg\" alt=\"uaspeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>You can’t help but notice this creative LED display highlighting the logo and the product, giving </span><span>the section a luxurious appearance. The bright white color temperature goes well with the black and orange theme, increasing the appeal of the already stylish speakers. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Caeden Headphon</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpeg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>How can you make sure your customers notice your logo? This Caeden headphones POP display can provide some inspiration. The black logo contrasts well with white LED lights, giving the display a classic monochrome look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>HP Smart Watches</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog-1.png\" alt=\"HPblog-1\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>Well-known brands like HP capitalize on LED lights to highlight their products. The under-lighting on this POP display subtly draws attention to the watches, so customers are more tempted to take a look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>When it comes to enhancing your displays with LED lights</span><span>, you’re only li</span><span>mited by your creativity. LED lighting is less costly, more environmentally friendly, and more durable than incandescent lights. This allows you to experiment with creative ideas and see what best suits your business. When </span><span>you’re ready to get started, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">book a consultation</a> with InStore Design Display to learn more </span><span>about how LED lights can enhance your displays. </span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 10651595, "published_at" : 1713199329987, "rss_body" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<h2>Why Do Customers Gravitate to LED Lights?</h2>\n<p><a href=\"https://sensing.konicaminolta.us/us/blog/how-lighting-in-stores-affects-consumers/\"><span>Studies show</span></a> that customers’ eyes naturally gravitate toward contrasting light. When you are walking through any store, which would grab your attention first: a display with two to three colors or a display with LEDs? The one with LEDs right? This shows the power LEDs hold in catching customers early and providing them a positive brand experience.&nbsp;</p>\n<h2>Why LED Lights Are a Better Choice</h2>\n<p><span data-contrast=\"auto\">Along with making your store shine, LED lights can also help save energy. According to the <a href=\"https://www.energy.gov/energysaver/led-lighting#:~:text=Energy%20Savings&amp;text=Residential%20LEDs%20%2D%2D%20especially%20ENERGY,savings%20in%20the%20United%20States.\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a>, LED lighting </span><span data-contrast=\"none\">uses at least 75% less energy</span><span data-contrast=\"auto\"> than typical incandescent light bulbs, making it a cost-effective and environmentally friendly option in the long run.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">The best part? LED lights last up to 25 times longer, so you don’t have to replace them as often. This reduces overhead costs over time and offers a more hassle-free experience.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h2 style=\"font-size: 32px;\" aria-level=\"2\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\"><span style=\"color: #000000;\"><span style=\"color: #000000;\">Considerations When Choosing LED Lights for Your POP Displays</span></span></span></h2>\n<p><span data-contrast=\"auto\">Interested in using LED to enhance your retail store designs? Before you run to the hardware store, there are three key considerations that will impact the effectiveness and cost of your design. Those considerations are brightness, energy efficiency, and color temperature.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3><span data-contrast=\"none\">1. Brightness</span></h3>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\"></span>\n<p><span data-contrast=\"auto\">Whether you choose incandescent or LED lighting, </span><span data-contrast=\"none\">consider the </span><span data-contrast=\"auto\">optimal levels of brightness. Too bright, and it will hurt the eyes; too dim, and it will dull the appearance of your products.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">If you’re currently using incandescent and want to switch to LED, here are some </span><span data-contrast=\"none\">gu</span><span data-contrast=\"none\">idelines from by the <a href=\"https://www.energy.gov/energysaver/lumens-and-lighting-facts-label\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a></span><span data-contrast=\"auto\">&nbsp;to ensure you are choosing the right level of brightness for your LED lights:</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<div title=\"Page 1\">\n<ul>\n<li><span>100-watt incandescent =&nbsp; </span><span style=\"background-color: transparent;\">1600 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">75-watt incandescent = 1100 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">60-watt incandescent = 800 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">40-watt incandescent = 450 lumens LED</span><span style=\"background-color: transparent;\"></span></li>\n</ul>\n<h3><span style=\"background-color: transparent;\">2. Energy Efficiency</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>If you want to increase the number of lights around your POP displays without spending </span><span style=\"background-color: transparent;\">a lot of money, consider the energy efficiency rating of the lights you are purchasing.</span></p>\n</div>\n</div>\n<div>\n<p><span>LED lighting uses less energy to deliver similar levels of brightness as incandescent </span><span style=\"background-color: transparent;\">lighting, so you can install more lights without driving up your electricity bills.</span></p>\n<h3><span style=\"background-color: transparent;\">3. Color Temperature</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<div>\n<p><span>One of the most important factors to consider when choosing LED lights is the color </span><span style=\"background-color: transparent;\">temperature, which is a spectrum ranging from warm to cool appearing lights. The lower </span><span style=\"background-color: transparent;\">the Kelvin measurement, the warmer (more red-like) the light will be. The higher the </span><span style=\"background-color: transparent;\">Kelvin measurement, the cooler (more blue-like) the light will appear.</span></p>\n</div>\n</div>\n</div>\n<div>\n<p><span>Choose a color temperature that attracts customers and makes them feel at ease while </span><span style=\"background-color: transparent;\">shopping. For a warm vibe, select 1700K to 3000K. If you prefer a cooler look, pick </span><span style=\"background-color: transparent;\">LEDs measuring 4000K.</span></p>\n<div title=\"Page 2\">\n<h2 style=\"font-size: 32px;\"><span style=\"color: #000000;\">Examples of LED Lights in POP Displays</span></h2>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>Here are four examples of how LED lights can enhance your POP displays. </span></p>\n<h3><span>Tidal/Sprint (Now T-Mobile)</span>&nbsp;<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpeg\" alt=\"Tidalblog\" width=\"770\" loading=\"lazy\" style=\"width: 770px; margin: 30px 0px;\"></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>This Tidal/Sprint display gets LED lighting right. The lights highlight the product smartly to draw attention while offering enough illumination to view the creative details. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uaspeakerdisplayblog2022.jpg\" alt=\"uaspeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>You can’t help but notice this creative LED display highlighting the logo and the product, giving </span><span>the section a luxurious appearance. The bright white color temperature goes well with the black and orange theme, increasing the appeal of the already stylish speakers. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Caeden Headphon</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpeg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>How can you make sure your customers notice your logo? This Caeden headphones POP display can provide some inspiration. The black logo contrasts well with white LED lights, giving the display a classic monochrome look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>HP Smart Watches</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog-1.png\" alt=\"HPblog-1\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>Well-known brands like HP capitalize on LED lights to highlight their products. The under-lighting on this POP display subtly draws attention to the watches, so customers are more tempted to take a look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>When it comes to enhancing your displays with LED lights</span><span>, you’re only li</span><span>mited by your creativity. LED lighting is less costly, more environmentally friendly, and more durable than incandescent lights. This allows you to experiment with creative ideas and see what best suits your business. When </span><span>you’re ready to get started, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">book a consultation</a> with InStore Design Display to learn more </span><span>about how LED lights can enhance your displays. </span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "rss_summary" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Utilizing LED lights in your POP displays can help them stand out to potential customers. Check out these examples of POP displays using LED lights. \n ", "metaKeywords" : null, "name" : "How LED Lights Can Enhance Your POP Displays", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20Blog%20Evaluating%20Stock%20vs.%20Custom%20POP%20Displays%28Revised%29.jpg", "nextPostFeaturedImageAltText" : "Evaluate your Displays", "nextPostName" : "Stock vs. Custom POP Displays: How to Evaluate Your Options", "nextPostSlug" : "insights/evaluating-stock-vs.-custom-pop-display-options", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "How LED Lights Can Enhance Your POP Displays", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<h2>Why Do Customers Gravitate to LED Lights?</h2>\n<p><a href=\"https://sensing.konicaminolta.us/us/blog/how-lighting-in-stores-affects-consumers/\"><span>Studies show</span></a> that customers’ eyes naturally gravitate toward contrasting light. When you are walking through any store, which would grab your attention first: a display with two to three colors or a display with LEDs? The one with LEDs right? This shows the power LEDs hold in catching customers early and providing them a positive brand experience.&nbsp;</p>\n<h2>Why LED Lights Are a Better Choice</h2>\n<p><span data-contrast=\"auto\">Along with making your store shine, LED lights can also help save energy. According to the <a href=\"https://www.energy.gov/energysaver/led-lighting#:~:text=Energy%20Savings&amp;text=Residential%20LEDs%20%2D%2D%20especially%20ENERGY,savings%20in%20the%20United%20States.\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a>, LED lighting </span><span data-contrast=\"none\">uses at least 75% less energy</span><span data-contrast=\"auto\"> than typical incandescent light bulbs, making it a cost-effective and environmentally friendly option in the long run.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">The best part? LED lights last up to 25 times longer, so you don’t have to replace them as often. This reduces overhead costs over time and offers a more hassle-free experience.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h2 style=\"font-size: 32px;\" aria-level=\"2\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\"><span style=\"color: #000000;\"><span style=\"color: #000000;\">Considerations When Choosing LED Lights for Your POP Displays</span></span></span></h2>\n<p><span data-contrast=\"auto\">Interested in using LED to enhance your retail store designs? Before you run to the hardware store, there are three key considerations that will impact the effectiveness and cost of your design. Those considerations are brightness, energy efficiency, and color temperature.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3><span data-contrast=\"none\">1. Brightness</span></h3>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\"></span>\n<p><span data-contrast=\"auto\">Whether you choose incandescent or LED lighting, </span><span data-contrast=\"none\">consider the </span><span data-contrast=\"auto\">optimal levels of brightness. Too bright, and it will hurt the eyes; too dim, and it will dull the appearance of your products.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">If you’re currently using incandescent and want to switch to LED, here are some </span><span data-contrast=\"none\">gu</span><span data-contrast=\"none\">idelines from by the <a href=\"https://www.energy.gov/energysaver/lumens-and-lighting-facts-label\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a></span><span data-contrast=\"auto\">&nbsp;to ensure you are choosing the right level of brightness for your LED lights:</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<div title=\"Page 1\">\n<ul>\n<li><span>100-watt incandescent =&nbsp; </span><span style=\"background-color: transparent;\">1600 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">75-watt incandescent = 1100 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">60-watt incandescent = 800 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">40-watt incandescent = 450 lumens LED</span><span style=\"background-color: transparent;\"></span></li>\n</ul>\n<h3><span style=\"background-color: transparent;\">2. Energy Efficiency</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>If you want to increase the number of lights around your POP displays without spending </span><span style=\"background-color: transparent;\">a lot of money, consider the energy efficiency rating of the lights you are purchasing.</span></p>\n</div>\n</div>\n<div>\n<p><span>LED lighting uses less energy to deliver similar levels of brightness as incandescent </span><span style=\"background-color: transparent;\">lighting, so you can install more lights without driving up your electricity bills.</span></p>\n<h3><span style=\"background-color: transparent;\">3. Color Temperature</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<div>\n<p><span>One of the most important factors to consider when choosing LED lights is the color </span><span style=\"background-color: transparent;\">temperature, which is a spectrum ranging from warm to cool appearing lights. The lower </span><span style=\"background-color: transparent;\">the Kelvin measurement, the warmer (more red-like) the light will be. The higher the </span><span style=\"background-color: transparent;\">Kelvin measurement, the cooler (more blue-like) the light will appear.</span></p>\n</div>\n</div>\n</div>\n<div>\n<p><span>Choose a color temperature that attracts customers and makes them feel at ease while </span><span style=\"background-color: transparent;\">shopping. For a warm vibe, select 1700K to 3000K. If you prefer a cooler look, pick </span><span style=\"background-color: transparent;\">LEDs measuring 4000K.</span></p>\n<div title=\"Page 2\">\n<h2 style=\"font-size: 32px;\"><span style=\"color: #000000;\">Examples of LED Lights in POP Displays</span></h2>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>Here are four examples of how LED lights can enhance your POP displays. </span></p>\n<h3><span>Tidal/Sprint (Now T-Mobile)</span>&nbsp;<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpeg\" alt=\"Tidalblog\" width=\"770\" loading=\"lazy\" style=\"width: 770px; margin: 30px 0px;\"></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>This Tidal/Sprint display gets LED lighting right. The lights highlight the product smartly to draw attention while offering enough illumination to view the creative details. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uaspeakerdisplayblog2022.jpg\" alt=\"uaspeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>You can’t help but notice this creative LED display highlighting the logo and the product, giving </span><span>the section a luxurious appearance. The bright white color temperature goes well with the black and orange theme, increasing the appeal of the already stylish speakers. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Caeden Headphon</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpeg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>How can you make sure your customers notice your logo? This Caeden headphones POP display can provide some inspiration. The black logo contrasts well with white LED lights, giving the display a classic monochrome look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>HP Smart Watches</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog-1.png\" alt=\"HPblog-1\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>Well-known brands like HP capitalize on LED lights to highlight their products. The under-lighting on this POP display subtly draws attention to the watches, so customers are more tempted to take a look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>When it comes to enhancing your displays with LED lights</span><span>, you’re only li</span><span>mited by your creativity. LED lighting is less costly, more environmentally friendly, and more durable than incandescent lights. This allows you to experiment with creative ideas and see what best suits your business. When </span><span>you’re ready to get started, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">book a consultation</a> with InStore Design Display to learn more </span><span>about how LED lights can enhance your displays. </span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "postBodyRss" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<h2>Why Do Customers Gravitate to LED Lights?</h2>\n<p><a href=\"https://sensing.konicaminolta.us/us/blog/how-lighting-in-stores-affects-consumers/\"><span>Studies show</span></a> that customers’ eyes naturally gravitate toward contrasting light. When you are walking through any store, which would grab your attention first: a display with two to three colors or a display with LEDs? The one with LEDs right? This shows the power LEDs hold in catching customers early and providing them a positive brand experience.&nbsp;</p>\n<h2>Why LED Lights Are a Better Choice</h2>\n<p><span data-contrast=\"auto\">Along with making your store shine, LED lights can also help save energy. According to the <a href=\"https://www.energy.gov/energysaver/led-lighting#:~:text=Energy%20Savings&amp;text=Residential%20LEDs%20%2D%2D%20especially%20ENERGY,savings%20in%20the%20United%20States.\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a>, LED lighting </span><span data-contrast=\"none\">uses at least 75% less energy</span><span data-contrast=\"auto\"> than typical incandescent light bulbs, making it a cost-effective and environmentally friendly option in the long run.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">The best part? LED lights last up to 25 times longer, so you don’t have to replace them as often. This reduces overhead costs over time and offers a more hassle-free experience.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h2 style=\"font-size: 32px;\" aria-level=\"2\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\"><span style=\"color: #000000;\"><span style=\"color: #000000;\">Considerations When Choosing LED Lights for Your POP Displays</span></span></span></h2>\n<p><span data-contrast=\"auto\">Interested in using LED to enhance your retail store designs? Before you run to the hardware store, there are three key considerations that will impact the effectiveness and cost of your design. Those considerations are brightness, energy efficiency, and color temperature.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3><span data-contrast=\"none\">1. Brightness</span></h3>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\"></span>\n<p><span data-contrast=\"auto\">Whether you choose incandescent or LED lighting, </span><span data-contrast=\"none\">consider the </span><span data-contrast=\"auto\">optimal levels of brightness. Too bright, and it will hurt the eyes; too dim, and it will dull the appearance of your products.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">If you’re currently using incandescent and want to switch to LED, here are some </span><span data-contrast=\"none\">gu</span><span data-contrast=\"none\">idelines from by the <a href=\"https://www.energy.gov/energysaver/lumens-and-lighting-facts-label\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a></span><span data-contrast=\"auto\">&nbsp;to ensure you are choosing the right level of brightness for your LED lights:</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<div title=\"Page 1\">\n<ul>\n<li><span>100-watt incandescent =&nbsp; </span><span style=\"background-color: transparent;\">1600 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">75-watt incandescent = 1100 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">60-watt incandescent = 800 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">40-watt incandescent = 450 lumens LED</span><span style=\"background-color: transparent;\"></span></li>\n</ul>\n<h3><span style=\"background-color: transparent;\">2. Energy Efficiency</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>If you want to increase the number of lights around your POP displays without spending </span><span style=\"background-color: transparent;\">a lot of money, consider the energy efficiency rating of the lights you are purchasing.</span></p>\n</div>\n</div>\n<div>\n<p><span>LED lighting uses less energy to deliver similar levels of brightness as incandescent </span><span style=\"background-color: transparent;\">lighting, so you can install more lights without driving up your electricity bills.</span></p>\n<h3><span style=\"background-color: transparent;\">3. Color Temperature</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<div>\n<p><span>One of the most important factors to consider when choosing LED lights is the color </span><span style=\"background-color: transparent;\">temperature, which is a spectrum ranging from warm to cool appearing lights. The lower </span><span style=\"background-color: transparent;\">the Kelvin measurement, the warmer (more red-like) the light will be. The higher the </span><span style=\"background-color: transparent;\">Kelvin measurement, the cooler (more blue-like) the light will appear.</span></p>\n</div>\n</div>\n</div>\n<div>\n<p><span>Choose a color temperature that attracts customers and makes them feel at ease while </span><span style=\"background-color: transparent;\">shopping. For a warm vibe, select 1700K to 3000K. If you prefer a cooler look, pick </span><span style=\"background-color: transparent;\">LEDs measuring 4000K.</span></p>\n<div title=\"Page 2\">\n<h2 style=\"font-size: 32px;\"><span style=\"color: #000000;\">Examples of LED Lights in POP Displays</span></h2>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>Here are four examples of how LED lights can enhance your POP displays. </span></p>\n<h3><span>Tidal/Sprint (Now T-Mobile)</span>&nbsp;<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpeg\" alt=\"Tidalblog\" width=\"770\" loading=\"lazy\" style=\"width: 770px; margin: 30px 0px;\"></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>This Tidal/Sprint display gets LED lighting right. The lights highlight the product smartly to draw attention while offering enough illumination to view the creative details. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uaspeakerdisplayblog2022.jpg\" alt=\"uaspeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>You can’t help but notice this creative LED display highlighting the logo and the product, giving </span><span>the section a luxurious appearance. The bright white color temperature goes well with the black and orange theme, increasing the appeal of the already stylish speakers. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Caeden Headphon</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpeg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>How can you make sure your customers notice your logo? This Caeden headphones POP display can provide some inspiration. The black logo contrasts well with white LED lights, giving the display a classic monochrome look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>HP Smart Watches</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog-1.png\" alt=\"HPblog-1\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>Well-known brands like HP capitalize on LED lights to highlight their products. The under-lighting on this POP display subtly draws attention to the watches, so customers are more tempted to take a look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>When it comes to enhancing your displays with LED lights</span><span>, you’re only li</span><span>mited by your creativity. LED lighting is less costly, more environmentally friendly, and more durable than incandescent lights. This allows you to experiment with creative ideas and see what best suits your business. When </span><span>you’re ready to get started, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">book a consultation</a> with InStore Design Display to learn more </span><span>about how LED lights can enhance your displays. </span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "postEmailContent" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20LED%20Light%20Enhanced%20POP%20Display%20%28Revised%29.jpeg", "postListContent" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20LED%20Light%20Enhanced%20POP%20Display%20%28Revised%29.jpeg", "postRssContent" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20LED%20Light%20Enhanced%20POP%20Display%20%28Revised%29.jpeg", "postSummary" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n", "postSummaryRss" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "QssVWYJN", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Judy%20Doyle%20Unfurl.png", "previousPostFeaturedImageAltText" : "Employee Spotlight Judy Doyle", "previousPostName" : "Employee Spotlight: Judy Doyle", "previousPostSlug" : "insights/employee-spotlight-judy-doyle", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1661264411000, "publishDateLocalTime" : 1661264411000, "publishDateLocalized" : { "date" : 1661264411000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1713199329987, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/how-led-lights-can-enhance-your-pop-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<!--more-->\n<h2>Why Do Customers Gravitate to LED Lights?</h2>\n<p><a href=\"https://sensing.konicaminolta.us/us/blog/how-lighting-in-stores-affects-consumers/\"><span>Studies show</span></a> that customers’ eyes naturally gravitate toward contrasting light. When you are walking through any store, which would grab your attention first: a display with two to three colors or a display with LEDs? The one with LEDs right? This shows the power LEDs hold in catching customers early and providing them a positive brand experience.&nbsp;</p>\n<h2>Why LED Lights Are a Better Choice</h2>\n<p><span data-contrast=\"auto\">Along with making your store shine, LED lights can also help save energy. According to the <a href=\"https://www.energy.gov/energysaver/led-lighting#:~:text=Energy%20Savings&amp;text=Residential%20LEDs%20%2D%2D%20especially%20ENERGY,savings%20in%20the%20United%20States.\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a>, LED lighting </span><span data-contrast=\"none\">uses at least 75% less energy</span><span data-contrast=\"auto\"> than typical incandescent light bulbs, making it a cost-effective and environmentally friendly option in the long run.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">The best part? LED lights last up to 25 times longer, so you don’t have to replace them as often. This reduces overhead costs over time and offers a more hassle-free experience.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h2 style=\"font-size: 32px;\" aria-level=\"2\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\"><span style=\"color: #000000;\"><span style=\"color: #000000;\">Considerations When Choosing LED Lights for Your POP Displays</span></span></span></h2>\n<p><span data-contrast=\"auto\">Interested in using LED to enhance your retail store designs? Before you run to the hardware store, there are three key considerations that will impact the effectiveness and cost of your design. Those considerations are brightness, energy efficiency, and color temperature.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<h3><span data-contrast=\"none\">1. Brightness</span></h3>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\"></span>\n<p><span data-contrast=\"auto\">Whether you choose incandescent or LED lighting, </span><span data-contrast=\"none\">consider the </span><span data-contrast=\"auto\">optimal levels of brightness. Too bright, and it will hurt the eyes; too dim, and it will dull the appearance of your products.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<p><span data-contrast=\"auto\">If you’re currently using incandescent and want to switch to LED, here are some </span><span data-contrast=\"none\">gu</span><span data-contrast=\"none\">idelines from by the <a href=\"https://www.energy.gov/energysaver/lumens-and-lighting-facts-label\" rel=\"noopener\" target=\"_blank\">U.S. Department of Energy</a></span><span data-contrast=\"auto\">&nbsp;to ensure you are choosing the right level of brightness for your LED lights:</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n<div title=\"Page 1\">\n<ul>\n<li><span>100-watt incandescent =&nbsp; </span><span style=\"background-color: transparent;\">1600 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">75-watt incandescent = 1100 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">60-watt incandescent = 800 lumens LED</span></li>\n<li><span style=\"background-color: transparent;\">40-watt incandescent = 450 lumens LED</span><span style=\"background-color: transparent;\"></span></li>\n</ul>\n<h3><span style=\"background-color: transparent;\">2. Energy Efficiency</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>If you want to increase the number of lights around your POP displays without spending </span><span style=\"background-color: transparent;\">a lot of money, consider the energy efficiency rating of the lights you are purchasing.</span></p>\n</div>\n</div>\n<div>\n<p><span>LED lighting uses less energy to deliver similar levels of brightness as incandescent </span><span style=\"background-color: transparent;\">lighting, so you can install more lights without driving up your electricity bills.</span></p>\n<h3><span style=\"background-color: transparent;\">3. Color Temperature</span></h3>\n<div title=\"Page 2\">\n<div>\n<div>\n<div>\n<p><span>One of the most important factors to consider when choosing LED lights is the color </span><span style=\"background-color: transparent;\">temperature, which is a spectrum ranging from warm to cool appearing lights. The lower </span><span style=\"background-color: transparent;\">the Kelvin measurement, the warmer (more red-like) the light will be. The higher the </span><span style=\"background-color: transparent;\">Kelvin measurement, the cooler (more blue-like) the light will appear.</span></p>\n</div>\n</div>\n</div>\n<div>\n<p><span>Choose a color temperature that attracts customers and makes them feel at ease while </span><span style=\"background-color: transparent;\">shopping. For a warm vibe, select 1700K to 3000K. If you prefer a cooler look, pick </span><span style=\"background-color: transparent;\">LEDs measuring 4000K.</span></p>\n<div title=\"Page 2\">\n<h2 style=\"font-size: 32px;\"><span style=\"color: #000000;\">Examples of LED Lights in POP Displays</span></h2>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>Here are four examples of how LED lights can enhance your POP displays. </span></p>\n<h3><span>Tidal/Sprint (Now T-Mobile)</span>&nbsp;<img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpeg\" alt=\"Tidalblog\" width=\"770\" loading=\"lazy\" style=\"width: 770px; margin: 30px 0px;\"></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 2\">\n<div>\n<div>\n<p><span>This Tidal/Sprint display gets LED lighting right. The lights highlight the product smartly to draw attention while offering enough illumination to view the creative details. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uaspeakerdisplayblog2022.jpg\" alt=\"uaspeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>You can’t help but notice this creative LED display highlighting the logo and the product, giving </span><span>the section a luxurious appearance. The bright white color temperature goes well with the black and orange theme, increasing the appeal of the already stylish speakers. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>Caeden Headphon</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpeg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>How can you make sure your customers notice your logo? This Caeden headphones POP display can provide some inspiration. The black logo contrasts well with white LED lights, giving the display a classic monochrome look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<h3><span>HP Smart Watches</span><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog-1.png\" alt=\"HPblog-1\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></span></h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>Well-known brands like HP capitalize on LED lights to highlight their products. The under-lighting on this POP display subtly draws attention to the watches, so customers are more tempted to take a look. </span></p>\n<div title=\"Page 3\">\n<div>\n<div>\n<p><span>When it comes to enhancing your displays with LED lights</span><span>, you’re only li</span><span>mited by your creativity. LED lighting is less costly, more environmentally friendly, and more durable than incandescent lights. This allows you to experiment with creative ideas and see what best suits your business. When </span><span>you’re ready to get started, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">book a consultation</a> with InStore Design Display to learn more </span><span>about how LED lights can enhance your displays. </span></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "rssSummary" : "<p><span data-contrast=\"auto\">In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>\n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20LED%20Light%20Enhanced%20POP%20Display%20%28Revised%29.jpeg", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1713199330547, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/a494f71d-4e55-4a8d-9305-ada86497d414.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/how-led-lights-can-enhance-your-pop-displays", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "How LED Lights Can Enhance Your POP Displays", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1713199329994, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/how-led-lights-can-enhance-your-pop-displays", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { "priority_number" : { "body" : { "value" : "998" }, "child_css" : { }, "css" : { }, "id" : "priority_number", "label" : "Assign Priority (higher numbers\n appear first)", "name" : "priority_number", "order" : 2, "smart_type" : null, "styles" : { }, "type" : "text" } } })

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"hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Stock vs. Custom POP Displays: How to Evaluate Your Options", "id" : 77842300033, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Stock vs. Custom POP Displays: How to Evaluate Your Options", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 672, "featured_image_width" : 1280, "post_summary" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Q2 2022", "campaign_utm" : "Q2%202022", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20Blog%20Evaluating%20Stock%20vs.%20Custom%20POP%20Displays%28Revised%29.jpg", "featured_image_alt_text" : "Evaluate your Displays", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Here’s how to choose between buying a stock point-of-purchase (POP) display and a custom POP display, and the pros and cons of each.", "post_body" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n<!--more-->\n<h2><span>About Point-of-Purchase (POP) Displays </span></h2>\n<p><span>Point-of-purchase, or POP, displays (also called point-of-sale displays) have been around as long as merchants have peddled their wares to the public. POP displays only continue to rise in popularity as shoppers become more keen on self-service selection. While a POP display one hundred years ago would’ve been relatively simplistic (a jewelry stand near the cash register, for example), they’ve become increasingly sophisticated through the information age. </span></p>\n<p><span>These days, POP displays can be an entire “store within a store”, showing off a particular brand using eye-catching digital signage and interactivity. With technology and quick access to different materials, the sky’s the limit when it comes to your POP display!</span></p>\n<h2>Types of POP Displays</h2>\n<p><span>Point-of-purchase displays aren’t limited to the checkout counter anymore—they can live anywhere in your retail environment. As you start planning potential display options, check out the main types of POP displays to help you brainstorm:</span></p>\n<h3><strong><span>Floor POP Displays</span></strong></h3>\n<p><span>These displays can be standalone or end caps. They can be as big as a “store within a store”, offering an experience that you can walk into or through, or they can be compact enough to fit in the middle of an aisle. Floor POP displays encourage foot traffic to move in a specific direction within your store and can be some of the most eye-catching POP displays on the market.</span></p>\n<h3><strong><span>Counter and Shelf POP Displays</span></strong></h3>\n<p><span>A counter or shelf POP display is ideal for smaller products or those that need to fit into an existing fixture or display. Consumables, jewelry, gift cards, and other impulse purchases lend themselves well to counter displays.</span><strong><span>&nbsp;</span></strong></p>\n<h3><strong><span>Wall POP Displays</span></strong></h3>\n<p><span>A POP display doesn’t have to be discreet—in fact, what better way to capture your shoppers’ interest than to install a branded wall display at the point of purchase? If you have the wall space, this type of POP display can be both eye-catching and efficient in terms of the space it takes up (they’re easier to clean and keep clean, too, than floor or counter displays).</span></p>\n<h3><strong><span>Digital or Interactive POP Displays</span></strong></h3>\n<p><span>Consider how you might use technology to enhance your POP display. While not all products require interactivity to sell their value, high-end or complex products can benefit greatly from multimedia or digital videos played on loop to help shoppers understand their purpose.</span></p>\n<h2><span>Stock or Custom or Both?</span></h2>\n<p><span>Now that you’ve decided on the best style of POP display to showcase your product, what’s your next step? </span></p>\n<p><span>There are three main paths you can take. Option one is a <strong>stock display</strong>, which is an out-of-the-box design ready for you to use as is. You can purchase these pre-designed displays online, or even at major retail stores. Option two is a <strong>custom display</strong>, which usually involves collaborating with a design partner to prototype a display that’s made uniquely for your brand. And Option three is a mix of stock and custom display elements combined together to create something unique and cost-effective. </span></p>\n<p><span>Here are some questions to consider before making a decision:</span></p>\n<p><strong><span>Is your product an unusual size or shape? </span></strong></p>\n<p><span>Stock POP displays are typically standardized for cost-effectiveness, meaning they’re more likely to use simple shapes (think three-tiered shelving or rectangular acrylic display stands). If your product is unusually large or oddly shaped, you may struggle to find a stock solution that works. However, if your packaging features mostly right angles and isn’t unusually large, a stock display option may be perfect.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>Do you have a design style in mind?</span></strong></p>\n<p><span>If you already have some ideas for your POP display, you may be better off working with a design partner who can bring your vision to life. Even though it’s possible to customize an existing stock display to your specifications, it can often be more time-consuming and expensive to go this route—so get a few quotes from retail design companies before committing to the DIY route.</span></p>\n<p><strong><span>Is your display temporary or permanent?</span></strong></p>\n<p><span>The materials you choose for your POP display will depend on your merchandising goals. If you’re setting up a temporary or seasonal display, a cardboard design may meet your needs without breaking the bank. In the same vein, it may not make sense to create a completely custom design if your display has a short shelf life—so stock may be the right choice.</span></p>\n<p><span>But if you’re in need of a permanent fixture for your store, a durable or eco-friendly custom design may be the better choice. </span></p>\n<p><strong><span>How many displays do you need?</span></strong></p>\n<p><span>Some vendors have minimum requirements for how many displays they can print or manufacture, so if you only need a single display (or just a few displays), you may be limited to either stock or custom depending on your vendor. </span></p>\n<p><span>On the other hand, if you need hundreds or more, it may be worthwhile to compare the cost of purchasing stock versus a custom display. While some vendors may offer major wholesale discounts on stock displays, others may offer the same for custom—so consider your options.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>What’s your budget?</span></strong></p>\n<p><span>Contrary to what you might think, it’s not necessarily more expensive to do a custom POP design than it is to purchase a stock display. However, budget is an important consideration either way. Consider the cost of materials, design work, the time you or store clerks may spend assembling displays, and other labor associated with your POP design. If you need to add custom signage or accessories to your stock POP design, evaluate printing and shipping costs as well.</span></p>\n<p><strong><span>What’s your timeline?</span></strong></p>\n<p><span>If you need a solution tomorrow, you won’t have time to develop a custom display and may need to shop for something off the shelf. If you have a longer lead time, a custom solution may be just the ticket. For example, here at InStore Design Display, we typically design, prototype, manufacture, and ship a custom POP display within 4-6 weeks.</span></p>\n<h2><span>Taking the Next Step</span></h2>\n<p><span>Now that you have an idea of whether a stock, custom, or combo point-of-purchase display is best for you, it’s time to reach out to potential vendors or manufacturers to bring your idea to life. If you’re unsure where to start, book a <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">free consultation </a>with InStore Design Display. We’re here to help you learn more about stock and custom point-of-purchase displays options so you can get your product to market faster and make a splash.</span></p>", "publish_immediately" : true, "use_featured_image" : true, "layout_sections" : { }, "published_by_id" : 10651595, "published_at" : 1695921046298, "rss_body" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n<!--more-->\n<h2><span>About Point-of-Purchase (POP) Displays </span></h2>\n<p><span>Point-of-purchase, or POP, displays (also called point-of-sale displays) have been around as long as merchants have peddled their wares to the public. POP displays only continue to rise in popularity as shoppers become more keen on self-service selection. While a POP display one hundred years ago would’ve been relatively simplistic (a jewelry stand near the cash register, for example), they’ve become increasingly sophisticated through the information age. </span></p>\n<p><span>These days, POP displays can be an entire “store within a store”, showing off a particular brand using eye-catching digital signage and interactivity. With technology and quick access to different materials, the sky’s the limit when it comes to your POP display!</span></p>\n<h2>Types of POP Displays</h2>\n<p><span>Point-of-purchase displays aren’t limited to the checkout counter anymore—they can live anywhere in your retail environment. As you start planning potential display options, check out the main types of POP displays to help you brainstorm:</span></p>\n<h3><strong><span>Floor POP Displays</span></strong></h3>\n<p><span>These displays can be standalone or end caps. They can be as big as a “store within a store”, offering an experience that you can walk into or through, or they can be compact enough to fit in the middle of an aisle. Floor POP displays encourage foot traffic to move in a specific direction within your store and can be some of the most eye-catching POP displays on the market.</span></p>\n<h3><strong><span>Counter and Shelf POP Displays</span></strong></h3>\n<p><span>A counter or shelf POP display is ideal for smaller products or those that need to fit into an existing fixture or display. Consumables, jewelry, gift cards, and other impulse purchases lend themselves well to counter displays.</span><strong><span>&nbsp;</span></strong></p>\n<h3><strong><span>Wall POP Displays</span></strong></h3>\n<p><span>A POP display doesn’t have to be discreet—in fact, what better way to capture your shoppers’ interest than to install a branded wall display at the point of purchase? If you have the wall space, this type of POP display can be both eye-catching and efficient in terms of the space it takes up (they’re easier to clean and keep clean, too, than floor or counter displays).</span></p>\n<h3><strong><span>Digital or Interactive POP Displays</span></strong></h3>\n<p><span>Consider how you might use technology to enhance your POP display. While not all products require interactivity to sell their value, high-end or complex products can benefit greatly from multimedia or digital videos played on loop to help shoppers understand their purpose.</span></p>\n<h2><span>Stock or Custom or Both?</span></h2>\n<p><span>Now that you’ve decided on the best style of POP display to showcase your product, what’s your next step? </span></p>\n<p><span>There are three main paths you can take. Option one is a <strong>stock display</strong>, which is an out-of-the-box design ready for you to use as is. You can purchase these pre-designed displays online, or even at major retail stores. Option two is a <strong>custom display</strong>, which usually involves collaborating with a design partner to prototype a display that’s made uniquely for your brand. And Option three is a mix of stock and custom display elements combined together to create something unique and cost-effective. </span></p>\n<p><span>Here are some questions to consider before making a decision:</span></p>\n<p><strong><span>Is your product an unusual size or shape? </span></strong></p>\n<p><span>Stock POP displays are typically standardized for cost-effectiveness, meaning they’re more likely to use simple shapes (think three-tiered shelving or rectangular acrylic display stands). If your product is unusually large or oddly shaped, you may struggle to find a stock solution that works. However, if your packaging features mostly right angles and isn’t unusually large, a stock display option may be perfect.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>Do you have a design style in mind?</span></strong></p>\n<p><span>If you already have some ideas for your POP display, you may be better off working with a design partner who can bring your vision to life. Even though it’s possible to customize an existing stock display to your specifications, it can often be more time-consuming and expensive to go this route—so get a few quotes from retail design companies before committing to the DIY route.</span></p>\n<p><strong><span>Is your display temporary or permanent?</span></strong></p>\n<p><span>The materials you choose for your POP display will depend on your merchandising goals. If you’re setting up a temporary or seasonal display, a cardboard design may meet your needs without breaking the bank. In the same vein, it may not make sense to create a completely custom design if your display has a short shelf life—so stock may be the right choice.</span></p>\n<p><span>But if you’re in need of a permanent fixture for your store, a durable or eco-friendly custom design may be the better choice. </span></p>\n<p><strong><span>How many displays do you need?</span></strong></p>\n<p><span>Some vendors have minimum requirements for how many displays they can print or manufacture, so if you only need a single display (or just a few displays), you may be limited to either stock or custom depending on your vendor. </span></p>\n<p><span>On the other hand, if you need hundreds or more, it may be worthwhile to compare the cost of purchasing stock versus a custom display. While some vendors may offer major wholesale discounts on stock displays, others may offer the same for custom—so consider your options.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>What’s your budget?</span></strong></p>\n<p><span>Contrary to what you might think, it’s not necessarily more expensive to do a custom POP design than it is to purchase a stock display. However, budget is an important consideration either way. Consider the cost of materials, design work, the time you or store clerks may spend assembling displays, and other labor associated with your POP design. If you need to add custom signage or accessories to your stock POP design, evaluate printing and shipping costs as well.</span></p>\n<p><strong><span>What’s your timeline?</span></strong></p>\n<p><span>If you need a solution tomorrow, you won’t have time to develop a custom display and may need to shop for something off the shelf. If you have a longer lead time, a custom solution may be just the ticket. For example, here at InStore Design Display, we typically design, prototype, manufacture, and ship a custom POP display within 4-6 weeks.</span></p>\n<h2><span>Taking the Next Step</span></h2>\n<p><span>Now that you have an idea of whether a stock, custom, or combo point-of-purchase display is best for you, it’s time to reach out to potential vendors or manufacturers to bring your idea to life. If you’re unsure where to start, book a <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">free consultation </a>with InStore Design Display. We’re here to help you learn more about stock and custom point-of-purchase displays options so you can get your product to market faster and make a splash.</span></p>", "rss_summary" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Here’s how to choose between buying a stock point-of-purchase (POP) display and a custom POP display, and the pros and cons of each.", "metaKeywords" : null, "name" : "Stock vs. Custom POP Displays: How to Evaluate Your Options", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_Co-Packaging.jpg", "nextPostFeaturedImageAltText" : "Analyzing the benefits copacking", "nextPostName" : "What is Co-Packing?", "nextPostSlug" : "insights/what-is-co-packing", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Stock vs. Custom POP Displays: How to Evaluate Your Options", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n<!--more-->\n<h2><span>About Point-of-Purchase (POP) Displays </span></h2>\n<p><span>Point-of-purchase, or POP, displays (also called point-of-sale displays) have been around as long as merchants have peddled their wares to the public. POP displays only continue to rise in popularity as shoppers become more keen on self-service selection. While a POP display one hundred years ago would’ve been relatively simplistic (a jewelry stand near the cash register, for example), they’ve become increasingly sophisticated through the information age. </span></p>\n<p><span>These days, POP displays can be an entire “store within a store”, showing off a particular brand using eye-catching digital signage and interactivity. With technology and quick access to different materials, the sky’s the limit when it comes to your POP display!</span></p>\n<h2>Types of POP Displays</h2>\n<p><span>Point-of-purchase displays aren’t limited to the checkout counter anymore—they can live anywhere in your retail environment. As you start planning potential display options, check out the main types of POP displays to help you brainstorm:</span></p>\n<h3><strong><span>Floor POP Displays</span></strong></h3>\n<p><span>These displays can be standalone or end caps. They can be as big as a “store within a store”, offering an experience that you can walk into or through, or they can be compact enough to fit in the middle of an aisle. Floor POP displays encourage foot traffic to move in a specific direction within your store and can be some of the most eye-catching POP displays on the market.</span></p>\n<h3><strong><span>Counter and Shelf POP Displays</span></strong></h3>\n<p><span>A counter or shelf POP display is ideal for smaller products or those that need to fit into an existing fixture or display. Consumables, jewelry, gift cards, and other impulse purchases lend themselves well to counter displays.</span><strong><span>&nbsp;</span></strong></p>\n<h3><strong><span>Wall POP Displays</span></strong></h3>\n<p><span>A POP display doesn’t have to be discreet—in fact, what better way to capture your shoppers’ interest than to install a branded wall display at the point of purchase? If you have the wall space, this type of POP display can be both eye-catching and efficient in terms of the space it takes up (they’re easier to clean and keep clean, too, than floor or counter displays).</span></p>\n<h3><strong><span>Digital or Interactive POP Displays</span></strong></h3>\n<p><span>Consider how you might use technology to enhance your POP display. While not all products require interactivity to sell their value, high-end or complex products can benefit greatly from multimedia or digital videos played on loop to help shoppers understand their purpose.</span></p>\n<h2><span>Stock or Custom or Both?</span></h2>\n<p><span>Now that you’ve decided on the best style of POP display to showcase your product, what’s your next step? </span></p>\n<p><span>There are three main paths you can take. Option one is a <strong>stock display</strong>, which is an out-of-the-box design ready for you to use as is. You can purchase these pre-designed displays online, or even at major retail stores. Option two is a <strong>custom display</strong>, which usually involves collaborating with a design partner to prototype a display that’s made uniquely for your brand. And Option three is a mix of stock and custom display elements combined together to create something unique and cost-effective. </span></p>\n<p><span>Here are some questions to consider before making a decision:</span></p>\n<p><strong><span>Is your product an unusual size or shape? </span></strong></p>\n<p><span>Stock POP displays are typically standardized for cost-effectiveness, meaning they’re more likely to use simple shapes (think three-tiered shelving or rectangular acrylic display stands). If your product is unusually large or oddly shaped, you may struggle to find a stock solution that works. However, if your packaging features mostly right angles and isn’t unusually large, a stock display option may be perfect.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>Do you have a design style in mind?</span></strong></p>\n<p><span>If you already have some ideas for your POP display, you may be better off working with a design partner who can bring your vision to life. Even though it’s possible to customize an existing stock display to your specifications, it can often be more time-consuming and expensive to go this route—so get a few quotes from retail design companies before committing to the DIY route.</span></p>\n<p><strong><span>Is your display temporary or permanent?</span></strong></p>\n<p><span>The materials you choose for your POP display will depend on your merchandising goals. If you’re setting up a temporary or seasonal display, a cardboard design may meet your needs without breaking the bank. In the same vein, it may not make sense to create a completely custom design if your display has a short shelf life—so stock may be the right choice.</span></p>\n<p><span>But if you’re in need of a permanent fixture for your store, a durable or eco-friendly custom design may be the better choice. </span></p>\n<p><strong><span>How many displays do you need?</span></strong></p>\n<p><span>Some vendors have minimum requirements for how many displays they can print or manufacture, so if you only need a single display (or just a few displays), you may be limited to either stock or custom depending on your vendor. </span></p>\n<p><span>On the other hand, if you need hundreds or more, it may be worthwhile to compare the cost of purchasing stock versus a custom display. While some vendors may offer major wholesale discounts on stock displays, others may offer the same for custom—so consider your options.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>What’s your budget?</span></strong></p>\n<p><span>Contrary to what you might think, it’s not necessarily more expensive to do a custom POP design than it is to purchase a stock display. However, budget is an important consideration either way. Consider the cost of materials, design work, the time you or store clerks may spend assembling displays, and other labor associated with your POP design. If you need to add custom signage or accessories to your stock POP design, evaluate printing and shipping costs as well.</span></p>\n<p><strong><span>What’s your timeline?</span></strong></p>\n<p><span>If you need a solution tomorrow, you won’t have time to develop a custom display and may need to shop for something off the shelf. If you have a longer lead time, a custom solution may be just the ticket. For example, here at InStore Design Display, we typically design, prototype, manufacture, and ship a custom POP display within 4-6 weeks.</span></p>\n<h2><span>Taking the Next Step</span></h2>\n<p><span>Now that you have an idea of whether a stock, custom, or combo point-of-purchase display is best for you, it’s time to reach out to potential vendors or manufacturers to bring your idea to life. If you’re unsure where to start, book a <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">free consultation </a>with InStore Design Display. We’re here to help you learn more about stock and custom point-of-purchase displays options so you can get your product to market faster and make a splash.</span></p>", "postBodyRss" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n<!--more-->\n<h2><span>About Point-of-Purchase (POP) Displays </span></h2>\n<p><span>Point-of-purchase, or POP, displays (also called point-of-sale displays) have been around as long as merchants have peddled their wares to the public. POP displays only continue to rise in popularity as shoppers become more keen on self-service selection. While a POP display one hundred years ago would’ve been relatively simplistic (a jewelry stand near the cash register, for example), they’ve become increasingly sophisticated through the information age. </span></p>\n<p><span>These days, POP displays can be an entire “store within a store”, showing off a particular brand using eye-catching digital signage and interactivity. With technology and quick access to different materials, the sky’s the limit when it comes to your POP display!</span></p>\n<h2>Types of POP Displays</h2>\n<p><span>Point-of-purchase displays aren’t limited to the checkout counter anymore—they can live anywhere in your retail environment. As you start planning potential display options, check out the main types of POP displays to help you brainstorm:</span></p>\n<h3><strong><span>Floor POP Displays</span></strong></h3>\n<p><span>These displays can be standalone or end caps. They can be as big as a “store within a store”, offering an experience that you can walk into or through, or they can be compact enough to fit in the middle of an aisle. Floor POP displays encourage foot traffic to move in a specific direction within your store and can be some of the most eye-catching POP displays on the market.</span></p>\n<h3><strong><span>Counter and Shelf POP Displays</span></strong></h3>\n<p><span>A counter or shelf POP display is ideal for smaller products or those that need to fit into an existing fixture or display. Consumables, jewelry, gift cards, and other impulse purchases lend themselves well to counter displays.</span><strong><span>&nbsp;</span></strong></p>\n<h3><strong><span>Wall POP Displays</span></strong></h3>\n<p><span>A POP display doesn’t have to be discreet—in fact, what better way to capture your shoppers’ interest than to install a branded wall display at the point of purchase? If you have the wall space, this type of POP display can be both eye-catching and efficient in terms of the space it takes up (they’re easier to clean and keep clean, too, than floor or counter displays).</span></p>\n<h3><strong><span>Digital or Interactive POP Displays</span></strong></h3>\n<p><span>Consider how you might use technology to enhance your POP display. While not all products require interactivity to sell their value, high-end or complex products can benefit greatly from multimedia or digital videos played on loop to help shoppers understand their purpose.</span></p>\n<h2><span>Stock or Custom or Both?</span></h2>\n<p><span>Now that you’ve decided on the best style of POP display to showcase your product, what’s your next step? </span></p>\n<p><span>There are three main paths you can take. Option one is a <strong>stock display</strong>, which is an out-of-the-box design ready for you to use as is. You can purchase these pre-designed displays online, or even at major retail stores. Option two is a <strong>custom display</strong>, which usually involves collaborating with a design partner to prototype a display that’s made uniquely for your brand. And Option three is a mix of stock and custom display elements combined together to create something unique and cost-effective. </span></p>\n<p><span>Here are some questions to consider before making a decision:</span></p>\n<p><strong><span>Is your product an unusual size or shape? </span></strong></p>\n<p><span>Stock POP displays are typically standardized for cost-effectiveness, meaning they’re more likely to use simple shapes (think three-tiered shelving or rectangular acrylic display stands). If your product is unusually large or oddly shaped, you may struggle to find a stock solution that works. However, if your packaging features mostly right angles and isn’t unusually large, a stock display option may be perfect.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>Do you have a design style in mind?</span></strong></p>\n<p><span>If you already have some ideas for your POP display, you may be better off working with a design partner who can bring your vision to life. Even though it’s possible to customize an existing stock display to your specifications, it can often be more time-consuming and expensive to go this route—so get a few quotes from retail design companies before committing to the DIY route.</span></p>\n<p><strong><span>Is your display temporary or permanent?</span></strong></p>\n<p><span>The materials you choose for your POP display will depend on your merchandising goals. If you’re setting up a temporary or seasonal display, a cardboard design may meet your needs without breaking the bank. In the same vein, it may not make sense to create a completely custom design if your display has a short shelf life—so stock may be the right choice.</span></p>\n<p><span>But if you’re in need of a permanent fixture for your store, a durable or eco-friendly custom design may be the better choice. </span></p>\n<p><strong><span>How many displays do you need?</span></strong></p>\n<p><span>Some vendors have minimum requirements for how many displays they can print or manufacture, so if you only need a single display (or just a few displays), you may be limited to either stock or custom depending on your vendor. </span></p>\n<p><span>On the other hand, if you need hundreds or more, it may be worthwhile to compare the cost of purchasing stock versus a custom display. While some vendors may offer major wholesale discounts on stock displays, others may offer the same for custom—so consider your options.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>What’s your budget?</span></strong></p>\n<p><span>Contrary to what you might think, it’s not necessarily more expensive to do a custom POP design than it is to purchase a stock display. However, budget is an important consideration either way. Consider the cost of materials, design work, the time you or store clerks may spend assembling displays, and other labor associated with your POP design. If you need to add custom signage or accessories to your stock POP design, evaluate printing and shipping costs as well.</span></p>\n<p><strong><span>What’s your timeline?</span></strong></p>\n<p><span>If you need a solution tomorrow, you won’t have time to develop a custom display and may need to shop for something off the shelf. If you have a longer lead time, a custom solution may be just the ticket. For example, here at InStore Design Display, we typically design, prototype, manufacture, and ship a custom POP display within 4-6 weeks.</span></p>\n<h2><span>Taking the Next Step</span></h2>\n<p><span>Now that you have an idea of whether a stock, custom, or combo point-of-purchase display is best for you, it’s time to reach out to potential vendors or manufacturers to bring your idea to life. If you’re unsure where to start, book a <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">free consultation </a>with InStore Design Display. We’re here to help you learn more about stock and custom point-of-purchase displays options so you can get your product to market faster and make a splash.</span></p>", "postEmailContent" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20Blog%20Evaluating%20Stock%20vs.%20Custom%20POP%20Displays%28Revised%29.jpg", "postListContent" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20Blog%20Evaluating%20Stock%20vs.%20Custom%20POP%20Displays%28Revised%29.jpg", "postRssContent" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20Blog%20Evaluating%20Stock%20vs.%20Custom%20POP%20Displays%28Revised%29.jpg", "postSummary" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n", "postSummaryRss" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "ISTCFJmb", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20LED%20Light%20Enhanced%20POP%20Display%20%28Revised%29.jpeg", "previousPostFeaturedImageAltText" : "Display Marketing with Lighting", "previousPostName" : "How LED Lights Can Enhance Your POP Displays", "previousPostSlug" : "insights/how-led-lights-can-enhance-your-pop-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1660059900000, "publishDateLocalTime" : 1660059900000, "publishDateLocalized" : { "date" : 1660059900000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695921046298, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/evaluating-stock-vs.-custom-pop-display-options", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? In this guide, we’ll detail all of your options, share a few questions you can ask before committing to one or the other, and help you get the framework in place for your product merchandising campaign. Here’s everything you need to determine whether your brand merits a stock POP display or custom display.</span></p>\n<!--more-->\n<h2><span>About Point-of-Purchase (POP) Displays </span></h2>\n<p><span>Point-of-purchase, or POP, displays (also called point-of-sale displays) have been around as long as merchants have peddled their wares to the public. POP displays only continue to rise in popularity as shoppers become more keen on self-service selection. While a POP display one hundred years ago would’ve been relatively simplistic (a jewelry stand near the cash register, for example), they’ve become increasingly sophisticated through the information age. </span></p>\n<p><span>These days, POP displays can be an entire “store within a store”, showing off a particular brand using eye-catching digital signage and interactivity. With technology and quick access to different materials, the sky’s the limit when it comes to your POP display!</span></p>\n<h2>Types of POP Displays</h2>\n<p><span>Point-of-purchase displays aren’t limited to the checkout counter anymore—they can live anywhere in your retail environment. As you start planning potential display options, check out the main types of POP displays to help you brainstorm:</span></p>\n<h3><strong><span>Floor POP Displays</span></strong></h3>\n<p><span>These displays can be standalone or end caps. They can be as big as a “store within a store”, offering an experience that you can walk into or through, or they can be compact enough to fit in the middle of an aisle. Floor POP displays encourage foot traffic to move in a specific direction within your store and can be some of the most eye-catching POP displays on the market.</span></p>\n<h3><strong><span>Counter and Shelf POP Displays</span></strong></h3>\n<p><span>A counter or shelf POP display is ideal for smaller products or those that need to fit into an existing fixture or display. Consumables, jewelry, gift cards, and other impulse purchases lend themselves well to counter displays.</span><strong><span>&nbsp;</span></strong></p>\n<h3><strong><span>Wall POP Displays</span></strong></h3>\n<p><span>A POP display doesn’t have to be discreet—in fact, what better way to capture your shoppers’ interest than to install a branded wall display at the point of purchase? If you have the wall space, this type of POP display can be both eye-catching and efficient in terms of the space it takes up (they’re easier to clean and keep clean, too, than floor or counter displays).</span></p>\n<h3><strong><span>Digital or Interactive POP Displays</span></strong></h3>\n<p><span>Consider how you might use technology to enhance your POP display. While not all products require interactivity to sell their value, high-end or complex products can benefit greatly from multimedia or digital videos played on loop to help shoppers understand their purpose.</span></p>\n<h2><span>Stock or Custom or Both?</span></h2>\n<p><span>Now that you’ve decided on the best style of POP display to showcase your product, what’s your next step? </span></p>\n<p><span>There are three main paths you can take. Option one is a <strong>stock display</strong>, which is an out-of-the-box design ready for you to use as is. You can purchase these pre-designed displays online, or even at major retail stores. Option two is a <strong>custom display</strong>, which usually involves collaborating with a design partner to prototype a display that’s made uniquely for your brand. And Option three is a mix of stock and custom display elements combined together to create something unique and cost-effective. </span></p>\n<p><span>Here are some questions to consider before making a decision:</span></p>\n<p><strong><span>Is your product an unusual size or shape? </span></strong></p>\n<p><span>Stock POP displays are typically standardized for cost-effectiveness, meaning they’re more likely to use simple shapes (think three-tiered shelving or rectangular acrylic display stands). If your product is unusually large or oddly shaped, you may struggle to find a stock solution that works. However, if your packaging features mostly right angles and isn’t unusually large, a stock display option may be perfect.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>Do you have a design style in mind?</span></strong></p>\n<p><span>If you already have some ideas for your POP display, you may be better off working with a design partner who can bring your vision to life. Even though it’s possible to customize an existing stock display to your specifications, it can often be more time-consuming and expensive to go this route—so get a few quotes from retail design companies before committing to the DIY route.</span></p>\n<p><strong><span>Is your display temporary or permanent?</span></strong></p>\n<p><span>The materials you choose for your POP display will depend on your merchandising goals. If you’re setting up a temporary or seasonal display, a cardboard design may meet your needs without breaking the bank. In the same vein, it may not make sense to create a completely custom design if your display has a short shelf life—so stock may be the right choice.</span></p>\n<p><span>But if you’re in need of a permanent fixture for your store, a durable or eco-friendly custom design may be the better choice. </span></p>\n<p><strong><span>How many displays do you need?</span></strong></p>\n<p><span>Some vendors have minimum requirements for how many displays they can print or manufacture, so if you only need a single display (or just a few displays), you may be limited to either stock or custom depending on your vendor. </span></p>\n<p><span>On the other hand, if you need hundreds or more, it may be worthwhile to compare the cost of purchasing stock versus a custom display. While some vendors may offer major wholesale discounts on stock displays, others may offer the same for custom—so consider your options.</span><strong><span>&nbsp;</span></strong></p>\n<p><strong><span>What’s your budget?</span></strong></p>\n<p><span>Contrary to what you might think, it’s not necessarily more expensive to do a custom POP design than it is to purchase a stock display. However, budget is an important consideration either way. Consider the cost of materials, design work, the time you or store clerks may spend assembling displays, and other labor associated with your POP design. If you need to add custom signage or accessories to your stock POP design, evaluate printing and shipping costs as well.</span></p>\n<p><strong><span>What’s your timeline?</span></strong></p>\n<p><span>If you need a solution tomorrow, you won’t have time to develop a custom display and may need to shop for something off the shelf. If you have a longer lead time, a custom solution may be just the ticket. For example, here at InStore Design Display, we typically design, prototype, manufacture, and ship a custom POP display within 4-6 weeks.</span></p>\n<h2><span>Taking the Next Step</span></h2>\n<p><span>Now that you have an idea of whether a stock, custom, or combo point-of-purchase display is best for you, it’s time to reach out to potential vendors or manufacturers to bring your idea to life. If you’re unsure where to start, book a <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">free consultation </a>with InStore Design Display. We’re here to help you learn more about stock and custom point-of-purchase displays options so you can get your product to market faster and make a splash.</span></p>", "rssSummary" : "<p><span>It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? 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"header" : null, "htmlTitle" : "What is Co-Packing?", "id" : 73891782920, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "What is Co-Packing?", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1260, "featured_image_width" : 2400, "post_summary" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Q2 2022", "campaign_utm" : "Q2%202022", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_Co-Packaging.jpg", "featured_image_alt_text" : "Analyzing the benefits copacking", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "A co-packing service involves display design and manufacturing, assembly, warehousing, and distribution of products for retail brands.", "post_body" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n<!--more-->\n<p><span>That’s why so many brands turn to InStore Design Display to help them navigate this process. In this article, we’ll define co-packing, walk through an example of the steps involved in the process, and provide you with tips for choosing a co-packager to help you reduce the friction of getting your displays in place so your products can be purchased.</span></p>\n<h2><span>Co-packing definition</span></h2>\n<p><span>Co-packing (also called contract packaging) involves display design and manufacturing, assembly of product into the display, fulfillment, ship testing, and distribution of retail products.</span><span>&nbsp;</span></p>\n<p><span>Co-packers make it easier for brand managers to focus on their initiatives and spend less time juggling vendors, battling consistency, and stressing about timelines.</span></p>\n<h2><span>What are the benefits of co-packing?</span></h2>\n<p><span>There are numerous benefits of working with a co-packer rather than handling all the steps in-house. They include:</span></p>\n<p><strong><span>Expertise. </span></strong><span>Retailer requirements are complex and always changing. Having a co-packer experienced in store-level execution across many types of retailers means products move more seamlessly to their destinations. Effective co-packers stay abreast of the latest developments in retailer requirements, so brand managers don’t have to.</span><span>&nbsp;</span></p>\n<p><strong><span>Cost optimization.</span></strong><span> Co-packers are masters of the science of preparing products for distribution at scale. As such, they’re able to be more efficient and cost effective. Fewer vendors are needed when a co-packer is involved, leading to improved communication and consistency.</span><span>&nbsp;</span></p>\n<p><strong><span>More scalable</span></strong><span>. If brands are looking to increase the number of retailers that sell their products, co-packing is a viable growth strategy. Brands gain dedicated physical warehouse space, which means they are not limited to small production runs. </span><span>&nbsp;</span></p>\n<h2><span>What to expect when working with a co-packer</span></h2>\n<p><span>Here’s a snapshot of InStore Design Display’s approach.</span></p>\n<ol>\n<li><span>Meet with brand managers to understand project requirements and the scope of work. We ask questions about the timeline, budget, and more to create a project plan that adheres to retailer requirements.</span></li>\n<li>Identify all components of the production and fulfillment timelines.</li>\n<li>Evaluate shipping methods to determine the greatest efficiency.</li>\n<li>Produce a sample pack out to make sure it matches the brand specifications with retailer requirements.</li>\n<li>Test shipping to work out any kinks before launching the full co-packing process.</li>\n</ol>\n<h2><span>Tips for choosing a co-packer </span></h2>\n<h4><strong><span>Ask about their expertise.</span></strong></h4>\n<p><span>Every co-packer has their own expertise or niche and experience with retailers of interest. Brand managers will be more likely to find success with their projects when they partner with a co-packing company that is familiar with projects like theirs. </span></p>\n<h4><strong><span>Ask how they manage the process.</span></strong></h4>\n<p><span>While it may not be a deal breaker if your potential co-packer outsources part of the process, an \"end-to-end\" solution can dramatically cut costs and reduce the time it takes to create a final product.</span></p>\n<p><span>An end-to-end solution typically covers every aspect of the fulfillment process under one roof from start to finish, including:</span></p>\n<ol style=\"line-height: 1.5;\">\n<li><strong><span>Design engineering. </span></strong><span>A strong design team can take your vision and develop creative solutions that meet the needs of your brand and budget.</span></li>\n<li><strong><span>Packout sample.</span></strong><span> It’s one thing to see your design on a computer screen and another to hold it in your hands. A sample helps you define what you prefer and what needs improvement before it’s completed.</span></li>\n<li><strong><span>Ship testing. </span></strong><span>Rigorous testing of your packaged product ensures it holds up to the elements and the wear-and-tear of shipping and handling.</span></li>\n<li><strong><span>Production management. </span></strong><span>A dedicated project manager at your co-packing company ensures all logistics move smoothly from start to finish on their end.</span></li>\n<li><strong><span>Transportation management. </span></strong><span>Reliable, safe, and transparent shipping costs are a must. Also, it's essential to analyze capacity and schedule oversight across all modes of transport (international air/ocean, white glove, parcel, LTL and TL).</span></li>\n</ol>\n<h4><strong><span>Consider your co-packer’s location.</span></strong></h4>\n<p><span>When you’re shipping physical retail goods, location matters. The speed and expense of the logistical side of production largely depend on your co-packer’s location. Serious delays, unnecessary expenses, and customer dissatisfaction can happen when product fulfillment has to travel across the country. Picking a co-packer centrally located in the United States optimizes costs and time to market. </span></p>\n<p><span>IDD is a strong choice for a co-packing partner because we’re located in the heart of the Midwest. This gives us the unique ability to provide the most cost-effective rates for businesses on both coasts.</span></p>\n<h4><strong><span>Ask about logistics and transportation management.</span></strong></h4>\n<p><span>Who is going to be handling logistics for your project? If you don’t have someone on your team to manage aspects of warehousing, transportation, and delivery, choose a co-packer who can help keep logistics on track.</span></p>\n<p><span style=\"color: black;\">InStore Design Display’s 80,000 square foot facility in the Heartland USA offers a centralized location for both housing and distributing your products. Daily pickups from FedEx, UPS, and a host of specialized freight companies mean your brand makes it to market faster and at a better price.</span></p>\n<h4><strong><span>Ask for customer testimonials.</span></strong></h4>\n<p><span>The fastest path to figuring out if a co-packing service is a strong match for your needs is to get in touch with the co-packer's clients. Ask if you can be connected with two or three clients to get a feel for what it’s like to work with your potential co-packing partner. </span></p>\n<p><span style=\"font-style: italic;\">Golf Pride, Elanco, Husqvarna, Pax, Spypoint, Pradco Hunting, and more have hired InStore Design Display to manage their co-packing needs. We’ve been in the industry for decades, and we’d love to help you with your co-packing projects. </span><a href=\"/request-a-consult\" rel=\"noopener\"><em>Contact IDD</em><span style=\"font-style: italic;\"> for a consultation now.</span></a></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695921366432, "rss_body" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n<!--more-->\n<p><span>That’s why so many brands turn to InStore Design Display to help them navigate this process. In this article, we’ll define co-packing, walk through an example of the steps involved in the process, and provide you with tips for choosing a co-packager to help you reduce the friction of getting your displays in place so your products can be purchased.</span></p>\n<h2><span>Co-packing definition</span></h2>\n<p><span>Co-packing (also called contract packaging) involves display design and manufacturing, assembly of product into the display, fulfillment, ship testing, and distribution of retail products.</span><span>&nbsp;</span></p>\n<p><span>Co-packers make it easier for brand managers to focus on their initiatives and spend less time juggling vendors, battling consistency, and stressing about timelines.</span></p>\n<h2><span>What are the benefits of co-packing?</span></h2>\n<p><span>There are numerous benefits of working with a co-packer rather than handling all the steps in-house. They include:</span></p>\n<p><strong><span>Expertise. </span></strong><span>Retailer requirements are complex and always changing. Having a co-packer experienced in store-level execution across many types of retailers means products move more seamlessly to their destinations. Effective co-packers stay abreast of the latest developments in retailer requirements, so brand managers don’t have to.</span><span>&nbsp;</span></p>\n<p><strong><span>Cost optimization.</span></strong><span> Co-packers are masters of the science of preparing products for distribution at scale. As such, they’re able to be more efficient and cost effective. Fewer vendors are needed when a co-packer is involved, leading to improved communication and consistency.</span><span>&nbsp;</span></p>\n<p><strong><span>More scalable</span></strong><span>. If brands are looking to increase the number of retailers that sell their products, co-packing is a viable growth strategy. Brands gain dedicated physical warehouse space, which means they are not limited to small production runs. </span><span>&nbsp;</span></p>\n<h2><span>What to expect when working with a co-packer</span></h2>\n<p><span>Here’s a snapshot of InStore Design Display’s approach.</span></p>\n<ol>\n<li><span>Meet with brand managers to understand project requirements and the scope of work. We ask questions about the timeline, budget, and more to create a project plan that adheres to retailer requirements.</span></li>\n<li>Identify all components of the production and fulfillment timelines.</li>\n<li>Evaluate shipping methods to determine the greatest efficiency.</li>\n<li>Produce a sample pack out to make sure it matches the brand specifications with retailer requirements.</li>\n<li>Test shipping to work out any kinks before launching the full co-packing process.</li>\n</ol>\n<h2><span>Tips for choosing a co-packer </span></h2>\n<h4><strong><span>Ask about their expertise.</span></strong></h4>\n<p><span>Every co-packer has their own expertise or niche and experience with retailers of interest. Brand managers will be more likely to find success with their projects when they partner with a co-packing company that is familiar with projects like theirs. </span></p>\n<h4><strong><span>Ask how they manage the process.</span></strong></h4>\n<p><span>While it may not be a deal breaker if your potential co-packer outsources part of the process, an \"end-to-end\" solution can dramatically cut costs and reduce the time it takes to create a final product.</span></p>\n<p><span>An end-to-end solution typically covers every aspect of the fulfillment process under one roof from start to finish, including:</span></p>\n<ol style=\"line-height: 1.5;\">\n<li><strong><span>Design engineering. </span></strong><span>A strong design team can take your vision and develop creative solutions that meet the needs of your brand and budget.</span></li>\n<li><strong><span>Packout sample.</span></strong><span> It’s one thing to see your design on a computer screen and another to hold it in your hands. A sample helps you define what you prefer and what needs improvement before it’s completed.</span></li>\n<li><strong><span>Ship testing. </span></strong><span>Rigorous testing of your packaged product ensures it holds up to the elements and the wear-and-tear of shipping and handling.</span></li>\n<li><strong><span>Production management. </span></strong><span>A dedicated project manager at your co-packing company ensures all logistics move smoothly from start to finish on their end.</span></li>\n<li><strong><span>Transportation management. </span></strong><span>Reliable, safe, and transparent shipping costs are a must. Also, it's essential to analyze capacity and schedule oversight across all modes of transport (international air/ocean, white glove, parcel, LTL and TL).</span></li>\n</ol>\n<h4><strong><span>Consider your co-packer’s location.</span></strong></h4>\n<p><span>When you’re shipping physical retail goods, location matters. The speed and expense of the logistical side of production largely depend on your co-packer’s location. Serious delays, unnecessary expenses, and customer dissatisfaction can happen when product fulfillment has to travel across the country. Picking a co-packer centrally located in the United States optimizes costs and time to market. </span></p>\n<p><span>IDD is a strong choice for a co-packing partner because we’re located in the heart of the Midwest. This gives us the unique ability to provide the most cost-effective rates for businesses on both coasts.</span></p>\n<h4><strong><span>Ask about logistics and transportation management.</span></strong></h4>\n<p><span>Who is going to be handling logistics for your project? If you don’t have someone on your team to manage aspects of warehousing, transportation, and delivery, choose a co-packer who can help keep logistics on track.</span></p>\n<p><span style=\"color: black;\">InStore Design Display’s 80,000 square foot facility in the Heartland USA offers a centralized location for both housing and distributing your products. Daily pickups from FedEx, UPS, and a host of specialized freight companies mean your brand makes it to market faster and at a better price.</span></p>\n<h4><strong><span>Ask for customer testimonials.</span></strong></h4>\n<p><span>The fastest path to figuring out if a co-packing service is a strong match for your needs is to get in touch with the co-packer's clients. Ask if you can be connected with two or three clients to get a feel for what it’s like to work with your potential co-packing partner. </span></p>\n<p><span style=\"font-style: italic;\">Golf Pride, Elanco, Husqvarna, Pax, Spypoint, Pradco Hunting, and more have hired InStore Design Display to manage their co-packing needs. We’ve been in the industry for decades, and we’d love to help you with your co-packing projects. </span><a href=\"/request-a-consult\" rel=\"noopener\"><em>Contact IDD</em><span style=\"font-style: italic;\"> for a consultation now.</span></a></p>", "rss_summary" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "A co-packing service involves display design and manufacturing, assembly, warehousing, and distribution of products for retail brands.", "metaKeywords" : null, "name" : "What is Co-Packing?", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_ADA-Complaint-Countertops.jpg", "nextPostFeaturedImageAltText" : "ADA Compliant Store Counter Top Blog", "nextPostName" : "Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve", "nextPostSlug" : "insights/making-retail-accessible-custom-ada-compliant-sales-counters-that-serve", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "What is Co-Packing?", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n<!--more-->\n<p><span>That’s why so many brands turn to InStore Design Display to help them navigate this process. In this article, we’ll define co-packing, walk through an example of the steps involved in the process, and provide you with tips for choosing a co-packager to help you reduce the friction of getting your displays in place so your products can be purchased.</span></p>\n<h2><span>Co-packing definition</span></h2>\n<p><span>Co-packing (also called contract packaging) involves display design and manufacturing, assembly of product into the display, fulfillment, ship testing, and distribution of retail products.</span><span>&nbsp;</span></p>\n<p><span>Co-packers make it easier for brand managers to focus on their initiatives and spend less time juggling vendors, battling consistency, and stressing about timelines.</span></p>\n<h2><span>What are the benefits of co-packing?</span></h2>\n<p><span>There are numerous benefits of working with a co-packer rather than handling all the steps in-house. They include:</span></p>\n<p><strong><span>Expertise. </span></strong><span>Retailer requirements are complex and always changing. Having a co-packer experienced in store-level execution across many types of retailers means products move more seamlessly to their destinations. Effective co-packers stay abreast of the latest developments in retailer requirements, so brand managers don’t have to.</span><span>&nbsp;</span></p>\n<p><strong><span>Cost optimization.</span></strong><span> Co-packers are masters of the science of preparing products for distribution at scale. As such, they’re able to be more efficient and cost effective. Fewer vendors are needed when a co-packer is involved, leading to improved communication and consistency.</span><span>&nbsp;</span></p>\n<p><strong><span>More scalable</span></strong><span>. If brands are looking to increase the number of retailers that sell their products, co-packing is a viable growth strategy. Brands gain dedicated physical warehouse space, which means they are not limited to small production runs. </span><span>&nbsp;</span></p>\n<h2><span>What to expect when working with a co-packer</span></h2>\n<p><span>Here’s a snapshot of InStore Design Display’s approach.</span></p>\n<ol>\n<li><span>Meet with brand managers to understand project requirements and the scope of work. We ask questions about the timeline, budget, and more to create a project plan that adheres to retailer requirements.</span></li>\n<li>Identify all components of the production and fulfillment timelines.</li>\n<li>Evaluate shipping methods to determine the greatest efficiency.</li>\n<li>Produce a sample pack out to make sure it matches the brand specifications with retailer requirements.</li>\n<li>Test shipping to work out any kinks before launching the full co-packing process.</li>\n</ol>\n<h2><span>Tips for choosing a co-packer </span></h2>\n<h4><strong><span>Ask about their expertise.</span></strong></h4>\n<p><span>Every co-packer has their own expertise or niche and experience with retailers of interest. Brand managers will be more likely to find success with their projects when they partner with a co-packing company that is familiar with projects like theirs. </span></p>\n<h4><strong><span>Ask how they manage the process.</span></strong></h4>\n<p><span>While it may not be a deal breaker if your potential co-packer outsources part of the process, an \"end-to-end\" solution can dramatically cut costs and reduce the time it takes to create a final product.</span></p>\n<p><span>An end-to-end solution typically covers every aspect of the fulfillment process under one roof from start to finish, including:</span></p>\n<ol style=\"line-height: 1.5;\">\n<li><strong><span>Design engineering. </span></strong><span>A strong design team can take your vision and develop creative solutions that meet the needs of your brand and budget.</span></li>\n<li><strong><span>Packout sample.</span></strong><span> It’s one thing to see your design on a computer screen and another to hold it in your hands. A sample helps you define what you prefer and what needs improvement before it’s completed.</span></li>\n<li><strong><span>Ship testing. </span></strong><span>Rigorous testing of your packaged product ensures it holds up to the elements and the wear-and-tear of shipping and handling.</span></li>\n<li><strong><span>Production management. </span></strong><span>A dedicated project manager at your co-packing company ensures all logistics move smoothly from start to finish on their end.</span></li>\n<li><strong><span>Transportation management. </span></strong><span>Reliable, safe, and transparent shipping costs are a must. Also, it's essential to analyze capacity and schedule oversight across all modes of transport (international air/ocean, white glove, parcel, LTL and TL).</span></li>\n</ol>\n<h4><strong><span>Consider your co-packer’s location.</span></strong></h4>\n<p><span>When you’re shipping physical retail goods, location matters. The speed and expense of the logistical side of production largely depend on your co-packer’s location. Serious delays, unnecessary expenses, and customer dissatisfaction can happen when product fulfillment has to travel across the country. Picking a co-packer centrally located in the United States optimizes costs and time to market. </span></p>\n<p><span>IDD is a strong choice for a co-packing partner because we’re located in the heart of the Midwest. This gives us the unique ability to provide the most cost-effective rates for businesses on both coasts.</span></p>\n<h4><strong><span>Ask about logistics and transportation management.</span></strong></h4>\n<p><span>Who is going to be handling logistics for your project? If you don’t have someone on your team to manage aspects of warehousing, transportation, and delivery, choose a co-packer who can help keep logistics on track.</span></p>\n<p><span style=\"color: black;\">InStore Design Display’s 80,000 square foot facility in the Heartland USA offers a centralized location for both housing and distributing your products. Daily pickups from FedEx, UPS, and a host of specialized freight companies mean your brand makes it to market faster and at a better price.</span></p>\n<h4><strong><span>Ask for customer testimonials.</span></strong></h4>\n<p><span>The fastest path to figuring out if a co-packing service is a strong match for your needs is to get in touch with the co-packer's clients. Ask if you can be connected with two or three clients to get a feel for what it’s like to work with your potential co-packing partner. </span></p>\n<p><span style=\"font-style: italic;\">Golf Pride, Elanco, Husqvarna, Pax, Spypoint, Pradco Hunting, and more have hired InStore Design Display to manage their co-packing needs. We’ve been in the industry for decades, and we’d love to help you with your co-packing projects. </span><a href=\"/request-a-consult\" rel=\"noopener\"><em>Contact IDD</em><span style=\"font-style: italic;\"> for a consultation now.</span></a></p>", "postBodyRss" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n<!--more-->\n<p><span>That’s why so many brands turn to InStore Design Display to help them navigate this process. In this article, we’ll define co-packing, walk through an example of the steps involved in the process, and provide you with tips for choosing a co-packager to help you reduce the friction of getting your displays in place so your products can be purchased.</span></p>\n<h2><span>Co-packing definition</span></h2>\n<p><span>Co-packing (also called contract packaging) involves display design and manufacturing, assembly of product into the display, fulfillment, ship testing, and distribution of retail products.</span><span>&nbsp;</span></p>\n<p><span>Co-packers make it easier for brand managers to focus on their initiatives and spend less time juggling vendors, battling consistency, and stressing about timelines.</span></p>\n<h2><span>What are the benefits of co-packing?</span></h2>\n<p><span>There are numerous benefits of working with a co-packer rather than handling all the steps in-house. They include:</span></p>\n<p><strong><span>Expertise. </span></strong><span>Retailer requirements are complex and always changing. Having a co-packer experienced in store-level execution across many types of retailers means products move more seamlessly to their destinations. Effective co-packers stay abreast of the latest developments in retailer requirements, so brand managers don’t have to.</span><span>&nbsp;</span></p>\n<p><strong><span>Cost optimization.</span></strong><span> Co-packers are masters of the science of preparing products for distribution at scale. As such, they’re able to be more efficient and cost effective. Fewer vendors are needed when a co-packer is involved, leading to improved communication and consistency.</span><span>&nbsp;</span></p>\n<p><strong><span>More scalable</span></strong><span>. If brands are looking to increase the number of retailers that sell their products, co-packing is a viable growth strategy. Brands gain dedicated physical warehouse space, which means they are not limited to small production runs. </span><span>&nbsp;</span></p>\n<h2><span>What to expect when working with a co-packer</span></h2>\n<p><span>Here’s a snapshot of InStore Design Display’s approach.</span></p>\n<ol>\n<li><span>Meet with brand managers to understand project requirements and the scope of work. We ask questions about the timeline, budget, and more to create a project plan that adheres to retailer requirements.</span></li>\n<li>Identify all components of the production and fulfillment timelines.</li>\n<li>Evaluate shipping methods to determine the greatest efficiency.</li>\n<li>Produce a sample pack out to make sure it matches the brand specifications with retailer requirements.</li>\n<li>Test shipping to work out any kinks before launching the full co-packing process.</li>\n</ol>\n<h2><span>Tips for choosing a co-packer </span></h2>\n<h4><strong><span>Ask about their expertise.</span></strong></h4>\n<p><span>Every co-packer has their own expertise or niche and experience with retailers of interest. Brand managers will be more likely to find success with their projects when they partner with a co-packing company that is familiar with projects like theirs. </span></p>\n<h4><strong><span>Ask how they manage the process.</span></strong></h4>\n<p><span>While it may not be a deal breaker if your potential co-packer outsources part of the process, an \"end-to-end\" solution can dramatically cut costs and reduce the time it takes to create a final product.</span></p>\n<p><span>An end-to-end solution typically covers every aspect of the fulfillment process under one roof from start to finish, including:</span></p>\n<ol style=\"line-height: 1.5;\">\n<li><strong><span>Design engineering. </span></strong><span>A strong design team can take your vision and develop creative solutions that meet the needs of your brand and budget.</span></li>\n<li><strong><span>Packout sample.</span></strong><span> It’s one thing to see your design on a computer screen and another to hold it in your hands. A sample helps you define what you prefer and what needs improvement before it’s completed.</span></li>\n<li><strong><span>Ship testing. </span></strong><span>Rigorous testing of your packaged product ensures it holds up to the elements and the wear-and-tear of shipping and handling.</span></li>\n<li><strong><span>Production management. </span></strong><span>A dedicated project manager at your co-packing company ensures all logistics move smoothly from start to finish on their end.</span></li>\n<li><strong><span>Transportation management. </span></strong><span>Reliable, safe, and transparent shipping costs are a must. Also, it's essential to analyze capacity and schedule oversight across all modes of transport (international air/ocean, white glove, parcel, LTL and TL).</span></li>\n</ol>\n<h4><strong><span>Consider your co-packer’s location.</span></strong></h4>\n<p><span>When you’re shipping physical retail goods, location matters. The speed and expense of the logistical side of production largely depend on your co-packer’s location. Serious delays, unnecessary expenses, and customer dissatisfaction can happen when product fulfillment has to travel across the country. Picking a co-packer centrally located in the United States optimizes costs and time to market. </span></p>\n<p><span>IDD is a strong choice for a co-packing partner because we’re located in the heart of the Midwest. This gives us the unique ability to provide the most cost-effective rates for businesses on both coasts.</span></p>\n<h4><strong><span>Ask about logistics and transportation management.</span></strong></h4>\n<p><span>Who is going to be handling logistics for your project? If you don’t have someone on your team to manage aspects of warehousing, transportation, and delivery, choose a co-packer who can help keep logistics on track.</span></p>\n<p><span style=\"color: black;\">InStore Design Display’s 80,000 square foot facility in the Heartland USA offers a centralized location for both housing and distributing your products. Daily pickups from FedEx, UPS, and a host of specialized freight companies mean your brand makes it to market faster and at a better price.</span></p>\n<h4><strong><span>Ask for customer testimonials.</span></strong></h4>\n<p><span>The fastest path to figuring out if a co-packing service is a strong match for your needs is to get in touch with the co-packer's clients. Ask if you can be connected with two or three clients to get a feel for what it’s like to work with your potential co-packing partner. </span></p>\n<p><span style=\"font-style: italic;\">Golf Pride, Elanco, Husqvarna, Pax, Spypoint, Pradco Hunting, and more have hired InStore Design Display to manage their co-packing needs. We’ve been in the industry for decades, and we’d love to help you with your co-packing projects. </span><a href=\"/request-a-consult\" rel=\"noopener\"><em>Contact IDD</em><span style=\"font-style: italic;\"> for a consultation now.</span></a></p>", "postEmailContent" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_Co-Packaging.jpg", "postListContent" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_Co-Packaging.jpg", "postRssContent" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_Co-Packaging.jpg", "postSummary" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n", "postSummaryRss" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "FdxlKjDE", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/July%20Blog%20Evaluating%20Stock%20vs.%20Custom%20POP%20Displays%28Revised%29.jpg", "previousPostFeaturedImageAltText" : "Evaluate your Displays", "previousPostName" : "Stock vs. Custom POP Displays: How to Evaluate Your Options", "previousPostSlug" : "insights/evaluating-stock-vs.-custom-pop-display-options", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1653577200000, "publishDateLocalTime" : 1653577200000, "publishDateLocalized" : { "date" : 1653577200000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695921366432, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/what-is-co-packing", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.</span></p>\n<!--more-->\n<p><span>That’s why so many brands turn to InStore Design Display to help them navigate this process. In this article, we’ll define co-packing, walk through an example of the steps involved in the process, and provide you with tips for choosing a co-packager to help you reduce the friction of getting your displays in place so your products can be purchased.</span></p>\n<h2><span>Co-packing definition</span></h2>\n<p><span>Co-packing (also called contract packaging) involves display design and manufacturing, assembly of product into the display, fulfillment, ship testing, and distribution of retail products.</span><span>&nbsp;</span></p>\n<p><span>Co-packers make it easier for brand managers to focus on their initiatives and spend less time juggling vendors, battling consistency, and stressing about timelines.</span></p>\n<h2><span>What are the benefits of co-packing?</span></h2>\n<p><span>There are numerous benefits of working with a co-packer rather than handling all the steps in-house. They include:</span></p>\n<p><strong><span>Expertise. </span></strong><span>Retailer requirements are complex and always changing. Having a co-packer experienced in store-level execution across many types of retailers means products move more seamlessly to their destinations. Effective co-packers stay abreast of the latest developments in retailer requirements, so brand managers don’t have to.</span><span>&nbsp;</span></p>\n<p><strong><span>Cost optimization.</span></strong><span> Co-packers are masters of the science of preparing products for distribution at scale. As such, they’re able to be more efficient and cost effective. Fewer vendors are needed when a co-packer is involved, leading to improved communication and consistency.</span><span>&nbsp;</span></p>\n<p><strong><span>More scalable</span></strong><span>. If brands are looking to increase the number of retailers that sell their products, co-packing is a viable growth strategy. Brands gain dedicated physical warehouse space, which means they are not limited to small production runs. </span><span>&nbsp;</span></p>\n<h2><span>What to expect when working with a co-packer</span></h2>\n<p><span>Here’s a snapshot of InStore Design Display’s approach.</span></p>\n<ol>\n<li><span>Meet with brand managers to understand project requirements and the scope of work. We ask questions about the timeline, budget, and more to create a project plan that adheres to retailer requirements.</span></li>\n<li>Identify all components of the production and fulfillment timelines.</li>\n<li>Evaluate shipping methods to determine the greatest efficiency.</li>\n<li>Produce a sample pack out to make sure it matches the brand specifications with retailer requirements.</li>\n<li>Test shipping to work out any kinks before launching the full co-packing process.</li>\n</ol>\n<h2><span>Tips for choosing a co-packer </span></h2>\n<h4><strong><span>Ask about their expertise.</span></strong></h4>\n<p><span>Every co-packer has their own expertise or niche and experience with retailers of interest. Brand managers will be more likely to find success with their projects when they partner with a co-packing company that is familiar with projects like theirs. </span></p>\n<h4><strong><span>Ask how they manage the process.</span></strong></h4>\n<p><span>While it may not be a deal breaker if your potential co-packer outsources part of the process, an \"end-to-end\" solution can dramatically cut costs and reduce the time it takes to create a final product.</span></p>\n<p><span>An end-to-end solution typically covers every aspect of the fulfillment process under one roof from start to finish, including:</span></p>\n<ol style=\"line-height: 1.5;\">\n<li><strong><span>Design engineering. </span></strong><span>A strong design team can take your vision and develop creative solutions that meet the needs of your brand and budget.</span></li>\n<li><strong><span>Packout sample.</span></strong><span> It’s one thing to see your design on a computer screen and another to hold it in your hands. A sample helps you define what you prefer and what needs improvement before it’s completed.</span></li>\n<li><strong><span>Ship testing. </span></strong><span>Rigorous testing of your packaged product ensures it holds up to the elements and the wear-and-tear of shipping and handling.</span></li>\n<li><strong><span>Production management. </span></strong><span>A dedicated project manager at your co-packing company ensures all logistics move smoothly from start to finish on their end.</span></li>\n<li><strong><span>Transportation management. </span></strong><span>Reliable, safe, and transparent shipping costs are a must. Also, it's essential to analyze capacity and schedule oversight across all modes of transport (international air/ocean, white glove, parcel, LTL and TL).</span></li>\n</ol>\n<h4><strong><span>Consider your co-packer’s location.</span></strong></h4>\n<p><span>When you’re shipping physical retail goods, location matters. The speed and expense of the logistical side of production largely depend on your co-packer’s location. Serious delays, unnecessary expenses, and customer dissatisfaction can happen when product fulfillment has to travel across the country. Picking a co-packer centrally located in the United States optimizes costs and time to market. </span></p>\n<p><span>IDD is a strong choice for a co-packing partner because we’re located in the heart of the Midwest. This gives us the unique ability to provide the most cost-effective rates for businesses on both coasts.</span></p>\n<h4><strong><span>Ask about logistics and transportation management.</span></strong></h4>\n<p><span>Who is going to be handling logistics for your project? If you don’t have someone on your team to manage aspects of warehousing, transportation, and delivery, choose a co-packer who can help keep logistics on track.</span></p>\n<p><span style=\"color: black;\">InStore Design Display’s 80,000 square foot facility in the Heartland USA offers a centralized location for both housing and distributing your products. Daily pickups from FedEx, UPS, and a host of specialized freight companies mean your brand makes it to market faster and at a better price.</span></p>\n<h4><strong><span>Ask for customer testimonials.</span></strong></h4>\n<p><span>The fastest path to figuring out if a co-packing service is a strong match for your needs is to get in touch with the co-packer's clients. Ask if you can be connected with two or three clients to get a feel for what it’s like to work with your potential co-packing partner. </span></p>\n<p><span style=\"font-style: italic;\">Golf Pride, Elanco, Husqvarna, Pax, Spypoint, Pradco Hunting, and more have hired InStore Design Display to manage their co-packing needs. We’ve been in the industry for decades, and we’d love to help you with your co-packing projects. </span><a href=\"/request-a-consult\" rel=\"noopener\"><em>Contact IDD</em><span style=\"font-style: italic;\"> for a consultation now.</span></a></p>", "rssSummary" : "<p><span>When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. 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27131382, "createdTime" : 1651850332691, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_ADA-Complaint-Countertops.jpg", "featuredImageAltText" : "ADA Compliant Store Counter Top Blog", "featuredImageHeight" : 1260, "featuredImageLength" : 0, "featuredImageWidth" : 2400, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1652281200000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve", "id" : 72931545749, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Making Retail Accessible: Custom ADA-Compliant Sales Counters That Serve", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1260, "featured_image_width" : 2400, "post_summary" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 55265577630, 56468029809 ], "topic_ids" : [ 55265577630, 56468029809 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_ADA-Complaint-Countertops.jpg", "featured_image_alt_text" : "ADA Compliant Store Counter Top Blog", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Custom ADA counters for businesses aren’t just nice, they’re required by law. Here’s how you can make your point-of-sale experience ADA compliant for customers.", "post_body" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span>&nbsp;</span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span>&nbsp;</span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695921559964, "rss_body" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span>&nbsp;</span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span>&nbsp;</span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>", "rss_summary" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Custom ADA counters for businesses aren’t just nice, they’re required by law. 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That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span>&nbsp;</span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span>&nbsp;</span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>", "postBodyRss" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span>&nbsp;</span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span>&nbsp;</span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>", "postEmailContent" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_ADA-Complaint-Countertops.jpg", "postListContent" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_ADA-Complaint-Countertops.jpg", "postRssContent" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_ADA-Complaint-Countertops.jpg", "postSummary" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n", "postSummaryRss" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "HDbqIKip", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_May-Blog_Co-Packaging.jpg", "previousPostFeaturedImageAltText" : "Analyzing the benefits copacking", "previousPostName" : "What is Co-Packing?", "previousPostSlug" : "insights/what-is-co-packing", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1652281200000, "publishDateLocalTime" : 1652281200000, "publishDateLocalized" : { "date" : 1652281200000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695921559964, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/making-retail-accessible-custom-ada-compliant-sales-counters-that-serve", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. That’s why the Americans with Disabilities Act (ADA) was signed into law that year. It prohibits discrimination against people with disabilities in a variety of situations</span><em><span style=\"color: black; background-color: white;\">—</span></em><span>from work and school settings to public buildings and, you guessed it, businesses!</span></p>\n<!--more-->\n<p><span>So, as a retail business owner, what can you do to make your location more accessible? What’s legally required? </span></p>\n<p><span>According to <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/business.htm#:~:text=All%20businesses%2C%20even%20those%20that,when%20constructing%20or%20altering%20facilities.\" style=\"color: #f7943e;\">ADA.gov</a></span>, every business “must comply with accessible design standards when constructing or altering facilities.” One of the most important components of your store is the cash wrap, or checkout counter. Mainly, because this is where you make your sales. If your counters aren’t ADA-compliant, you’re not just missing out on sales, you’re in violation of the ADA and could face fines.</span></p>\n<p><span>In this article, we’ll list the ADA’s requirements for counters, share images of ADA-compliant counters for your reference, and help give you an idea of what might work best for your business (and next steps to take).</span></p>\n<h2 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\">Characteristics of Accessible, ADA-Compliant Counters</span></h2>\n<p style=\"font-size: 16px; line-height: 1.5;\"><span>The rules aren’t complex when it comes to making your counter ADA-compliant. They are:</span></p>\n<span> </span>\n<ul style=\"line-height: 1.5;\">\n<li><span>Counters must be no taller than 36”</span></li>\n<li><span> </span><span>Counters must be at least 36” long</span></li>\n<li><span> </span><span>You may use an auxiliary counter or folding shelf near the main counter if possible</span></li>\n<li><span> </span><span>There must be a space that’s at least 38” X 48” wide in front of the counter (parallel or perpendicular to it) that allows those in wheelchairs to move freely</span></li>\n</ul>\n<p style=\"line-height: 1.5;\"><span>That’s it! If you’re designing your first checkout counter, it’s far easier to start with these rules in mind than to retroactively alter your counter to be ADA-compliant. However, regardless of your location and the maturity of your business, there are a number of ways to combine function and fashion to make your counters better for those with disabilities—while staying true to your brand.</span></p>\n<h2 style=\"font-size: 30px;\"><span>ADA-Compliant Counter Example</span></h2>\n<p><span>Here’s an ADA-compliant counter we designed for City Row, a gym franchise. City Row needed a front desk cash wrap that would be ADA-compliant while fitting their minimal, farmhouse-industrial style. In six weeks, we designed this front desk and manufactured its components for our client to roll-out to new locations. </span><span>&nbsp;</span></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/City%20Row.png\" alt=\"City Row\" width=\"908\" loading=\"lazy\" style=\"width: 908px; margin: 30px 0px;\"></span></p>\n<p><span>&nbsp;</span><span>In this case, the ADA-compliant front desk was designed in two parts so it could be installed as either a right-hand or left-hand unit. The shorter portion of the desk pictured above is detachable and can be affixed to either the right or left of the main, larger desk—making it versatile for City Row in the event they change their layout (or location).</span></p>\n<p><span>The shorter desk meets ADA height and clearance requirements for both staff and members, without interrupting the flow of the design.</span></p>\n<p><span>Further, we kept costs down for this client by using plastic laminate for the top that mimics the look of real wood. The front and sides of the cabinet are surfaced with black brushed-look laminate, and the interior is surfaced with plain black melamine. We kept installation very simple: all that City Row had to do was anchor the cabinetry in place and run wiring into it.</span></p>\n<p><span>Here are a few more features of this ADA-compliant design:</span></p>\n<ul>\n<li><span> </span><span>Custom, frameless cabinets with drawers and roll-outs</span></li>\n<li><span> </span><span>High-pressure decorative laminate on medium density fiberboard</span></li>\n<li><span> </span><span>Adjustable shelf standards and supports</span></li>\n<li><span> </span><span>Drawer slides</span></li>\n<li><span> </span><span>Trash bin</span></li>\n<li><span> </span><span>Pull-out shelves for printer, mixer, and charging station</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>Getting Started with ADA-Compliant Counters</span></h2>\n<p><span>Ready to design or upgrade your counters for ADA compliance? <a href=\"https://www.instoredesigndisplay.com/meetings/shawn-graybill\"><span style=\"color: #1155cc;\">Book a consultation</span></a> with IDD and learn more about how we can help you build a custom ADA-compliant checkout counter that represents your brand perfectly.</span></p>", "rssSummary" : "<p><span>Though it might be hard to imagine a time when public and private spaces weren’t largely accessible to those with disabilities, this was the norm prior to 1990. 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: null, "header" : null, "htmlTitle" : "Store Floor Success: Retail Floor Design for the Real World", "id" : 69371624252, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Store Floor Success: Retail Floor Design for the Real World", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1260, "featured_image_width" : 2400, "post_summary" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 55265577630 ], "topic_ids" : [ 55265577630 ], "campaign_name" : "Q1 2022", "campaign_utm" : "Q1%202022", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "featured_image_alt_text" : "retail floor design", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "As much as retail store display design impacts customer experience, the number-one success factor we believe will always prevail is passion. ", "post_body" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n<!--more-->\n<h2 style=\"font-size: 30px;\"><strong>5 Retail Display Trends Standing Out In-store </strong></h2>\n<p>So, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store.&nbsp;</p>\n<h3><span style=\"color: #4c4c4d;\">Interactive Displays</span></h3>\n<p>Tran shared that Dick’s has begun implementing interactive displays in his store.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”</span></em></p>\n<p>Though an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.</p>\n<h3><span style=\"color: #4c4c4d;\">Going Big</span></h3>\n<p>It’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. <br><br><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”</span></em></span></p>\n<p>Prominent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.</p>\n<h3><span style=\"color: #4c4c4d;\">Storytelling</span></h3>\n<p>Speaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”</span></em></p>\n<p><span style=\"color: #f79646;\">&nbsp;</span>If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.</p>\n<h3><span style=\"color: #4c4c4d;\">Third-Party Installation Teams</span></h3>\n<p>With more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.</span></em></p>\n<p>When you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.</p>\n<h3><span style=\"color: #4c4c4d;\">Building a Lasting Bond</span></h3>\n<p>With big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.</p>\n<p>Tran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.</p>\n<p><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.”</span></em></span><em><span style=\"color: #f79646;\">&nbsp;</span></em></p>\n<p>At Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”</span></em></p>\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\n<p>As much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).</p>\n<p><em>Ready for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a></em></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695921694378, "rss_body" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n<!--more-->\n<h2 style=\"font-size: 30px;\"><strong>5 Retail Display Trends Standing Out In-store </strong></h2>\n<p>So, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store.&nbsp;</p>\n<h3><span style=\"color: #4c4c4d;\">Interactive Displays</span></h3>\n<p>Tran shared that Dick’s has begun implementing interactive displays in his store.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”</span></em></p>\n<p>Though an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.</p>\n<h3><span style=\"color: #4c4c4d;\">Going Big</span></h3>\n<p>It’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. <br><br><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”</span></em></span></p>\n<p>Prominent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.</p>\n<h3><span style=\"color: #4c4c4d;\">Storytelling</span></h3>\n<p>Speaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”</span></em></p>\n<p><span style=\"color: #f79646;\">&nbsp;</span>If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.</p>\n<h3><span style=\"color: #4c4c4d;\">Third-Party Installation Teams</span></h3>\n<p>With more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.</span></em></p>\n<p>When you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.</p>\n<h3><span style=\"color: #4c4c4d;\">Building a Lasting Bond</span></h3>\n<p>With big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.</p>\n<p>Tran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.</p>\n<p><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.”</span></em></span><em><span style=\"color: #f79646;\">&nbsp;</span></em></p>\n<p>At Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”</span></em></p>\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\n<p>As much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).</p>\n<p><em>Ready for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a></em></p>", "rss_summary" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "As much as retail store display design impacts customer experience, the number-one success factor we believe will always prevail is passion. 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Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n<!--more-->\n<h2 style=\"font-size: 30px;\"><strong>5 Retail Display Trends Standing Out In-store </strong></h2>\n<p>So, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store.&nbsp;</p>\n<h3><span style=\"color: #4c4c4d;\">Interactive Displays</span></h3>\n<p>Tran shared that Dick’s has begun implementing interactive displays in his store.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”</span></em></p>\n<p>Though an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.</p>\n<h3><span style=\"color: #4c4c4d;\">Going Big</span></h3>\n<p>It’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. <br><br><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”</span></em></span></p>\n<p>Prominent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.</p>\n<h3><span style=\"color: #4c4c4d;\">Storytelling</span></h3>\n<p>Speaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”</span></em></p>\n<p><span style=\"color: #f79646;\">&nbsp;</span>If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.</p>\n<h3><span style=\"color: #4c4c4d;\">Third-Party Installation Teams</span></h3>\n<p>With more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.</span></em></p>\n<p>When you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.</p>\n<h3><span style=\"color: #4c4c4d;\">Building a Lasting Bond</span></h3>\n<p>With big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.</p>\n<p>Tran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.</p>\n<p><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.”</span></em></span><em><span style=\"color: #f79646;\">&nbsp;</span></em></p>\n<p>At Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”</span></em></p>\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\n<p>As much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).</p>\n<p><em>Ready for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a></em></p>", "postBodyRss" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n<!--more-->\n<h2 style=\"font-size: 30px;\"><strong>5 Retail Display Trends Standing Out In-store </strong></h2>\n<p>So, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store.&nbsp;</p>\n<h3><span style=\"color: #4c4c4d;\">Interactive Displays</span></h3>\n<p>Tran shared that Dick’s has begun implementing interactive displays in his store.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”</span></em></p>\n<p>Though an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.</p>\n<h3><span style=\"color: #4c4c4d;\">Going Big</span></h3>\n<p>It’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. <br><br><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”</span></em></span></p>\n<p>Prominent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.</p>\n<h3><span style=\"color: #4c4c4d;\">Storytelling</span></h3>\n<p>Speaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”</span></em></p>\n<p><span style=\"color: #f79646;\">&nbsp;</span>If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.</p>\n<h3><span style=\"color: #4c4c4d;\">Third-Party Installation Teams</span></h3>\n<p>With more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.</span></em></p>\n<p>When you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.</p>\n<h3><span style=\"color: #4c4c4d;\">Building a Lasting Bond</span></h3>\n<p>With big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.</p>\n<p>Tran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.</p>\n<p><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.”</span></em></span><em><span style=\"color: #f79646;\">&nbsp;</span></em></p>\n<p>At Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”</span></em></p>\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\n<p>As much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. Tran agrees: he sees his purpose in retail as solving customers’ problems, and he has a true passion for it. We’re the same at IDD. We’re a bunch of tinkerers behind the scenes who really enjoy taking unusual and complex requests and developing creative solutions that delight our customers (and their customers).</p>\n<p><em>Ready for your complimentary consultation with IDD? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book it here.</a></em></p>", "postEmailContent" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "postListContent" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "postRssContent" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "postSummary" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n", "postSummaryRss" : "<p>Theory and practice are two different beasts in retail display design . Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. 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Sometimes, the fresh ideas we deem revolutionary fall flat when it’s time to actually implement them. If the display set-up is time-consuming or store employees damage it because the set-up is complicated, it may never leave the back room. That means a lost opportunity to serve customers and make a sale.</p>\n<!--more-->\n<h2 style=\"font-size: 30px;\"><strong>5 Retail Display Trends Standing Out In-store </strong></h2>\n<p>So, which display trends are taking hold in 2022? And what’s actually converting on the retail floor? No one knows better than the folks making the sale. So, we went to the store floor to find those answers. Tom Tran, a Dick’s Sporting Goods assistant store manager for footwear in Sacramento, CA, has made a name for himself on LinkedIn with his take on retail. In a recent interview with Tran, we got the scoop. We think his counsel is one that can make a difference whether you’re transitioning into brick-and-mortar from eCommerce or opening your hundredth store.&nbsp;</p>\n<h3><span style=\"color: #4c4c4d;\">Interactive Displays</span></h3>\n<p>Tran shared that Dick’s has begun implementing interactive displays in his store.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For the brand Theragun, we have a display that has a monitor explaining what the item is. We’re also starting to use them in baseball, explaining the difference between bats.”</span></em></p>\n<p>Though an explainer display isn’t necessary or optimal for every type of product, it can be a game-changer for those items that require a lot of education at the point of purchase. Products that are revolutionary or new to the market are great candidates for these types of displays, since they can serve the dual purpose of capturing customers’ attention and educating them, which can move them closer to buying.</p>\n<h3><span style=\"color: #4c4c4d;\">Going Big</span></h3>\n<p>It’s easy for shoppers to get confused or overwhelmed by the number of options available these days, and one of the most impactful solutions we’re seeing is big, clear signage. Tran describes the shoe section at Dick’s as having large signage for each of the major brands, with Crocs being one of the most eye-catching displays featured in the store. <br><br><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“There used to be two plain-colored racks, but now it’s a 12 by 12-foot wall of bright colors. Customers ask if that’s all we have—but it’s a lot! It’s the entire wall.”</span></em></span></p>\n<p>Prominent, branded signage like this can encourage customers to explore brands they hadn’t even considered before, making it a solid strategy for standing out in a competitive space.</p>\n<h3><span style=\"color: #4c4c4d;\">Storytelling</span></h3>\n<p>Speaking of competitive spaces, new brands have a huge mountain to climb when they’re vying for attention in a large retail environment. Having an amazing product simply isn’t enough for latecomers, since they’re competing with companies that often have a cult-like following with decades of loyalty to their names. So, let’s say you have a shoe company that’s just starting out, and you want a store like Dick’s to offer your product. Where do you start? Tom Tran from Dick’s has solid advice:</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“First, I’d want to make sure there’s good enough signage, and that it’s somewhere the customer can see it when a new SKU is competing against Nike and Adidas with 45 different SKUs. It gets lost in the shuffle. One of the reasons this happens, besides not having proper signage, is that there’s no story to it. I always tell people there has to be a story to whatever you’re selling.”</span></em></p>\n<p><span style=\"color: #f79646;\">&nbsp;</span>If your brand has a unique history, founder, or purpose, it can be a major catalyst in attracting new buyers and designing displays that stand out.</p>\n<h3><span style=\"color: #4c4c4d;\">Third-Party Installation Teams</span></h3>\n<p>With more complex retail display designs on the market these days, there’s a bit more risk involved with do-it-yourself installation. Tran reflected on a previous role at another sporting goods store where employees would accidentally damage fixtures due to lack of experience or a lack of installation instructions.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“At Dick’s, we actually go through a company that will come in and build displays themselves,” Tran said.</span></em></p>\n<p>When you’re shopping for a display design partner, ask about their installation instructions and if they offer assistance in putting your displays together. At IDD, for example, we provide very detailed install instructions to help you avoid damaging the displays you worked so hard to develop—and we provide full installation services, as well.</p>\n<h3><span style=\"color: #4c4c4d;\">Building a Lasting Bond</span></h3>\n<p>With big-box competitors like Amazon continuing to ramp up, it’s no secret that traditional retailers have to bring something special to the table if they want to compete in 2022. For shoppers who don’t experience brand loyalty or any kind of connection with their retail stores, there’s nothing stopping them from using your store to explore products and make a decision before ordering the same product on Amazon for potentially less.</p>\n<p>Tran’s opinion on differentiating from the Amazons and the Walmarts? It’s all about delivering exceptional customer service—being less like a warehouse of goods, and more like the bar where everybody knows your name.</p>\n<p><span style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“For our store, we challenge each other to know the product a little bit better. We want to give each customer a one-on-one experience that will make them come back.”</span></em></span><em><span style=\"color: #f79646;\">&nbsp;</span></em></p>\n<p>At Dick’s, the saying is “giving the extra 1%”, meaning the baseline is giving each customer 100% of your effort while throwing in an extra one percent to “wow” them.</p>\n<p style=\"font-size: 20px;\"><em><span style=\"color: #f79646;\">“If you're looking for a shoe we don't have at our store and I can't substitute it, I'm going to do that extra 1% and try to call another store or try to find it online. If it's my last customer in my shift, I’ve got to make sure I still give them my all. I shouldn't downplay my customer service if I'm tired.”</span></em></p>\n<h2 style=\"font-size: 30px;\">Passion from Start to Finish</h2>\n<p>As much as retail store display design impacts customer experience, the number one success factor we believe will always prevail is passion. 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], "featured_image_height" : 1260, "featured_image_width" : 2400, "post_summary" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. 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Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135808032326, 135463177117 ], "topic_ids" : [ 135808032326, 135463177117 ], "campaign_name" : "Q1 2022", "campaign_utm" : "Q1%202022", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_Construction-Tracker1%20%281%29.jpg", "featured_image_alt_text" : "display marketing cannabis construction tracker", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Our Construction Tracker Tool can help you organize, monitor, and adjust your cannabis buildouts all in one convenient place. ", "post_body" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n<!--more-->\n<h2><span>Managing Multi-Site Build Outs with Our Construction Tracker</span></h2>\n<p><span>Not to gloat, but IDD has been designing, developing, and deploying retail experiences for our clients for decades. We don’t just provide manufacturing for in-store displays: we’re an end-to-end customer experience partner, meaning we take our clients’ design projects from brainstorming to final installation (and handle everything in between).<br></span></p>\n<p><span>This tool is born out of that expertise and a desire to improve efficiency and communication in all areas of retail design. The Construction Tracker Tool organizes all the moving parts of your project, reducing the chances of costly errors, delays, and reworks. Here are some ways our Construction Tracker Tool can make life easier for you and your team.<br></span></p>\n<h3><span style=\"color: #4c4c4d;\">1. One Place for All of Your Projects</span></h3>\n<p><span>If you’re managing several cannabis construction projects at once, it’s easy for statuses and notes to get lost between different project stakeholders in different physical locations. The Construction Tracker Tool serves as a centralized hub for all your project information. Anyone with access can manage, modify, and report on any aspect of the project when needed. This can save you hours of rework and help prevent costly mistakes.</span></p>\n<h3><span style=\"color: #4c4c4d;\">2. Better Brand Consistency</span></h3>\n<p>You may not be a branding expert, but as a contractor, you’ll want to deliver build outs that meet your client’s specifications—which may include adhering to specific brand guidelines. The Construction Tracker Tool has a brand tracking feature that makes it easy to store and sort critical brand information across multiple projects or clients, ensuring you’re meeting important brand guidelines as you complete your build outs.</p>\n<h3><span style=\"color: #4c4c4d;\">3. Simplify Logistics</span></h3>\n<p>Never scramble to find location information again or handle the costly consequences of sending a crew to the wrong location. Each project in your tracker includes data on its city, state, district, region, and store number, so that anyone with access can open the tool and provide answers to logistical questions that arise during construction.</p>\n<h3><span style=\"color: #4c4c4d;\">4. Deadline Tracking</span></h3>\n<p>Construction projects can fall behind fast, especially in the regulation-heavy cannabis industry. When you complete a milestone in any of your projects, the Construction Tracker Tool’s “progress to completion” percentage updates automatically, visually representing how close you are to the finish line. With the ability to see your project completion percentage at a glance, your team can align on project priorities and guarantee you never let a deadline slip.</p>\n<h3><span style=\"color: #4c4c4d;\">5. Coordinate Fixture Installation</span></h3>\n<p>Display fixtures are crucial for cannabis retailers but coordinating delivery and installation of these fixtures can take valuable time away from your team. Our Construction Tracker Tool empowers you to sort and analyze which fixtures are ready for delivery, determine possible delivery dates, and schedule installation times, so your clients remain happy.</p>\n<p>As more states approve medicinal and recreational marijuana usage, the demand for cannabis in the U.S. will continue to grow. Our Construction Tracker Tool helps your cannabis retail projects stay on track while keeping your dispensary clients satisfied during every phase of their multi-site build outs. Whether you are brand new to the cannabis industry or a seasoned pro, our project tracker can improve your organization and communication with your clients—translating to a better bottom line for your construction business.</p>\n<h2>Why Use IDD’s Construction Tracker Tool?</h2>\n<p>There is a plethora of tools out there for project tracking in the cannabis construction industry, and plenty of them command a hefty fee. We wanted to offer a tool that is both free and a representation of our 30-plus years of experience in commercial construction to give you the most important functions that you need to stay on top of your projects.</p>\n<p>Call us crazy, but we’re giving this tool away because we believe in developing long-term partnerships with our potential (and current) clients. This tool is only one way for us to build your trust and show you we know our stuff.</p>\n<p style=\"font-size: 30px; text-align: center;\"><a href=\"/dispensary-construction-tracker\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 20px;\">Download the Tool Here</span></a></p>\n<h2>Maximize Your Retail Space Design Potential</h2>\n<p><em>For more information and inspiration on build outs for the cannabis industry, be sure to check out our other blogs <a href=\"http://www.instoredd.com/blog\" rel=\"noopener\" target=\"_blank\">here</a>. We analyze trends in the cannabis industry and bring unique insights to help readers conquer their new store construction projects.</em></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695922142495, "rss_body" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n<!--more-->\n<h2><span>Managing Multi-Site Build Outs with Our Construction Tracker</span></h2>\n<p><span>Not to gloat, but IDD has been designing, developing, and deploying retail experiences for our clients for decades. We don’t just provide manufacturing for in-store displays: we’re an end-to-end customer experience partner, meaning we take our clients’ design projects from brainstorming to final installation (and handle everything in between).<br></span></p>\n<p><span>This tool is born out of that expertise and a desire to improve efficiency and communication in all areas of retail design. The Construction Tracker Tool organizes all the moving parts of your project, reducing the chances of costly errors, delays, and reworks. Here are some ways our Construction Tracker Tool can make life easier for you and your team.<br></span></p>\n<h3><span style=\"color: #4c4c4d;\">1. One Place for All of Your Projects</span></h3>\n<p><span>If you’re managing several cannabis construction projects at once, it’s easy for statuses and notes to get lost between different project stakeholders in different physical locations. The Construction Tracker Tool serves as a centralized hub for all your project information. Anyone with access can manage, modify, and report on any aspect of the project when needed. This can save you hours of rework and help prevent costly mistakes.</span></p>\n<h3><span style=\"color: #4c4c4d;\">2. Better Brand Consistency</span></h3>\n<p>You may not be a branding expert, but as a contractor, you’ll want to deliver build outs that meet your client’s specifications—which may include adhering to specific brand guidelines. The Construction Tracker Tool has a brand tracking feature that makes it easy to store and sort critical brand information across multiple projects or clients, ensuring you’re meeting important brand guidelines as you complete your build outs.</p>\n<h3><span style=\"color: #4c4c4d;\">3. Simplify Logistics</span></h3>\n<p>Never scramble to find location information again or handle the costly consequences of sending a crew to the wrong location. Each project in your tracker includes data on its city, state, district, region, and store number, so that anyone with access can open the tool and provide answers to logistical questions that arise during construction.</p>\n<h3><span style=\"color: #4c4c4d;\">4. Deadline Tracking</span></h3>\n<p>Construction projects can fall behind fast, especially in the regulation-heavy cannabis industry. When you complete a milestone in any of your projects, the Construction Tracker Tool’s “progress to completion” percentage updates automatically, visually representing how close you are to the finish line. With the ability to see your project completion percentage at a glance, your team can align on project priorities and guarantee you never let a deadline slip.</p>\n<h3><span style=\"color: #4c4c4d;\">5. Coordinate Fixture Installation</span></h3>\n<p>Display fixtures are crucial for cannabis retailers but coordinating delivery and installation of these fixtures can take valuable time away from your team. Our Construction Tracker Tool empowers you to sort and analyze which fixtures are ready for delivery, determine possible delivery dates, and schedule installation times, so your clients remain happy.</p>\n<p>As more states approve medicinal and recreational marijuana usage, the demand for cannabis in the U.S. will continue to grow. Our Construction Tracker Tool helps your cannabis retail projects stay on track while keeping your dispensary clients satisfied during every phase of their multi-site build outs. Whether you are brand new to the cannabis industry or a seasoned pro, our project tracker can improve your organization and communication with your clients—translating to a better bottom line for your construction business.</p>\n<h2>Why Use IDD’s Construction Tracker Tool?</h2>\n<p>There is a plethora of tools out there for project tracking in the cannabis construction industry, and plenty of them command a hefty fee. We wanted to offer a tool that is both free and a representation of our 30-plus years of experience in commercial construction to give you the most important functions that you need to stay on top of your projects.</p>\n<p>Call us crazy, but we’re giving this tool away because we believe in developing long-term partnerships with our potential (and current) clients. This tool is only one way for us to build your trust and show you we know our stuff.</p>\n<p style=\"font-size: 30px; text-align: center;\"><a href=\"/dispensary-construction-tracker\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 20px;\">Download the Tool Here</span></a></p>\n<h2>Maximize Your Retail Space Design Potential</h2>\n<p><em>For more information and inspiration on build outs for the cannabis industry, be sure to check out our other blogs <a href=\"http://www.instoredd.com/blog\" rel=\"noopener\" target=\"_blank\">here</a>. We analyze trends in the cannabis industry and bring unique insights to help readers conquer their new store construction projects.</em></p>", "rss_summary" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "unpublished_at" : 1649080630252, "cloned_from" : 66870380338, "page_redirected" : false, "page_expiry_enabled" : false, "page_expiry_redirect_id" : null, "page_expiry_redirect_url" : null, "page_expiry_date" : null, "composition_id" : 0, "legacy_post_guid" : "", "legacy_blog_tabid" : null, "blog_post_schedule_task_uid" : null, "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : 0, "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false }, "metaDescription" : "Our Construction Tracker Tool can help you organize, monitor, and adjust your cannabis buildouts all in one convenient place. 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If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n<!--more-->\n<h2><span>Managing Multi-Site Build Outs with Our Construction Tracker</span></h2>\n<p><span>Not to gloat, but IDD has been designing, developing, and deploying retail experiences for our clients for decades. We don’t just provide manufacturing for in-store displays: we’re an end-to-end customer experience partner, meaning we take our clients’ design projects from brainstorming to final installation (and handle everything in between).<br></span></p>\n<p><span>This tool is born out of that expertise and a desire to improve efficiency and communication in all areas of retail design. The Construction Tracker Tool organizes all the moving parts of your project, reducing the chances of costly errors, delays, and reworks. Here are some ways our Construction Tracker Tool can make life easier for you and your team.<br></span></p>\n<h3><span style=\"color: #4c4c4d;\">1. One Place for All of Your Projects</span></h3>\n<p><span>If you’re managing several cannabis construction projects at once, it’s easy for statuses and notes to get lost between different project stakeholders in different physical locations. The Construction Tracker Tool serves as a centralized hub for all your project information. Anyone with access can manage, modify, and report on any aspect of the project when needed. This can save you hours of rework and help prevent costly mistakes.</span></p>\n<h3><span style=\"color: #4c4c4d;\">2. Better Brand Consistency</span></h3>\n<p>You may not be a branding expert, but as a contractor, you’ll want to deliver build outs that meet your client’s specifications—which may include adhering to specific brand guidelines. The Construction Tracker Tool has a brand tracking feature that makes it easy to store and sort critical brand information across multiple projects or clients, ensuring you’re meeting important brand guidelines as you complete your build outs.</p>\n<h3><span style=\"color: #4c4c4d;\">3. Simplify Logistics</span></h3>\n<p>Never scramble to find location information again or handle the costly consequences of sending a crew to the wrong location. Each project in your tracker includes data on its city, state, district, region, and store number, so that anyone with access can open the tool and provide answers to logistical questions that arise during construction.</p>\n<h3><span style=\"color: #4c4c4d;\">4. Deadline Tracking</span></h3>\n<p>Construction projects can fall behind fast, especially in the regulation-heavy cannabis industry. When you complete a milestone in any of your projects, the Construction Tracker Tool’s “progress to completion” percentage updates automatically, visually representing how close you are to the finish line. With the ability to see your project completion percentage at a glance, your team can align on project priorities and guarantee you never let a deadline slip.</p>\n<h3><span style=\"color: #4c4c4d;\">5. Coordinate Fixture Installation</span></h3>\n<p>Display fixtures are crucial for cannabis retailers but coordinating delivery and installation of these fixtures can take valuable time away from your team. Our Construction Tracker Tool empowers you to sort and analyze which fixtures are ready for delivery, determine possible delivery dates, and schedule installation times, so your clients remain happy.</p>\n<p>As more states approve medicinal and recreational marijuana usage, the demand for cannabis in the U.S. will continue to grow. Our Construction Tracker Tool helps your cannabis retail projects stay on track while keeping your dispensary clients satisfied during every phase of their multi-site build outs. Whether you are brand new to the cannabis industry or a seasoned pro, our project tracker can improve your organization and communication with your clients—translating to a better bottom line for your construction business.</p>\n<h2>Why Use IDD’s Construction Tracker Tool?</h2>\n<p>There is a plethora of tools out there for project tracking in the cannabis construction industry, and plenty of them command a hefty fee. We wanted to offer a tool that is both free and a representation of our 30-plus years of experience in commercial construction to give you the most important functions that you need to stay on top of your projects.</p>\n<p>Call us crazy, but we’re giving this tool away because we believe in developing long-term partnerships with our potential (and current) clients. This tool is only one way for us to build your trust and show you we know our stuff.</p>\n<p style=\"font-size: 30px; text-align: center;\"><a href=\"/dispensary-construction-tracker\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 20px;\">Download the Tool Here</span></a></p>\n<h2>Maximize Your Retail Space Design Potential</h2>\n<p><em>For more information and inspiration on build outs for the cannabis industry, be sure to check out our other blogs <a href=\"http://www.instoredd.com/blog\" rel=\"noopener\" target=\"_blank\">here</a>. We analyze trends in the cannabis industry and bring unique insights to help readers conquer their new store construction projects.</em></p>", "postBodyRss" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n<!--more-->\n<h2><span>Managing Multi-Site Build Outs with Our Construction Tracker</span></h2>\n<p><span>Not to gloat, but IDD has been designing, developing, and deploying retail experiences for our clients for decades. We don’t just provide manufacturing for in-store displays: we’re an end-to-end customer experience partner, meaning we take our clients’ design projects from brainstorming to final installation (and handle everything in between).<br></span></p>\n<p><span>This tool is born out of that expertise and a desire to improve efficiency and communication in all areas of retail design. The Construction Tracker Tool organizes all the moving parts of your project, reducing the chances of costly errors, delays, and reworks. Here are some ways our Construction Tracker Tool can make life easier for you and your team.<br></span></p>\n<h3><span style=\"color: #4c4c4d;\">1. One Place for All of Your Projects</span></h3>\n<p><span>If you’re managing several cannabis construction projects at once, it’s easy for statuses and notes to get lost between different project stakeholders in different physical locations. The Construction Tracker Tool serves as a centralized hub for all your project information. Anyone with access can manage, modify, and report on any aspect of the project when needed. This can save you hours of rework and help prevent costly mistakes.</span></p>\n<h3><span style=\"color: #4c4c4d;\">2. Better Brand Consistency</span></h3>\n<p>You may not be a branding expert, but as a contractor, you’ll want to deliver build outs that meet your client’s specifications—which may include adhering to specific brand guidelines. The Construction Tracker Tool has a brand tracking feature that makes it easy to store and sort critical brand information across multiple projects or clients, ensuring you’re meeting important brand guidelines as you complete your build outs.</p>\n<h3><span style=\"color: #4c4c4d;\">3. Simplify Logistics</span></h3>\n<p>Never scramble to find location information again or handle the costly consequences of sending a crew to the wrong location. Each project in your tracker includes data on its city, state, district, region, and store number, so that anyone with access can open the tool and provide answers to logistical questions that arise during construction.</p>\n<h3><span style=\"color: #4c4c4d;\">4. Deadline Tracking</span></h3>\n<p>Construction projects can fall behind fast, especially in the regulation-heavy cannabis industry. When you complete a milestone in any of your projects, the Construction Tracker Tool’s “progress to completion” percentage updates automatically, visually representing how close you are to the finish line. With the ability to see your project completion percentage at a glance, your team can align on project priorities and guarantee you never let a deadline slip.</p>\n<h3><span style=\"color: #4c4c4d;\">5. Coordinate Fixture Installation</span></h3>\n<p>Display fixtures are crucial for cannabis retailers but coordinating delivery and installation of these fixtures can take valuable time away from your team. Our Construction Tracker Tool empowers you to sort and analyze which fixtures are ready for delivery, determine possible delivery dates, and schedule installation times, so your clients remain happy.</p>\n<p>As more states approve medicinal and recreational marijuana usage, the demand for cannabis in the U.S. will continue to grow. Our Construction Tracker Tool helps your cannabis retail projects stay on track while keeping your dispensary clients satisfied during every phase of their multi-site build outs. Whether you are brand new to the cannabis industry or a seasoned pro, our project tracker can improve your organization and communication with your clients—translating to a better bottom line for your construction business.</p>\n<h2>Why Use IDD’s Construction Tracker Tool?</h2>\n<p>There is a plethora of tools out there for project tracking in the cannabis construction industry, and plenty of them command a hefty fee. We wanted to offer a tool that is both free and a representation of our 30-plus years of experience in commercial construction to give you the most important functions that you need to stay on top of your projects.</p>\n<p>Call us crazy, but we’re giving this tool away because we believe in developing long-term partnerships with our potential (and current) clients. This tool is only one way for us to build your trust and show you we know our stuff.</p>\n<p style=\"font-size: 30px; text-align: center;\"><a href=\"/dispensary-construction-tracker\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 20px;\">Download the Tool Here</span></a></p>\n<h2>Maximize Your Retail Space Design Potential</h2>\n<p><em>For more information and inspiration on build outs for the cannabis industry, be sure to check out our other blogs <a href=\"http://www.instoredd.com/blog\" rel=\"noopener\" target=\"_blank\">here</a>. We analyze trends in the cannabis industry and bring unique insights to help readers conquer their new store construction projects.</em></p>", "postEmailContent" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. 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If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p> \n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_Construction-Tracker1%20%281%29.jpg", "postRssContent" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p> \n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_Construction-Tracker1%20%281%29.jpg", "postSummary" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n", "postSummaryRss" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p> \n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "SbZHdRTJ", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/MicrosoftTeams-image-1.png", "previousPostFeaturedImageAltText" : "retail floor design", "previousPostName" : "Store Floor Success: Retail Floor Design for the Real World", "previousPostSlug" : "insights/store-floor-success-retail-floor-design-for-the-real-world", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1649770380000, "publishDateLocalTime" : 1649770380000, "publishDateLocalized" : { "date" : 1649770380000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695922142495, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/dispensary-construction-tracker-tool-for-multi-site-buildouts-in-cannabis-industry", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. If you’re a general contractor, you may be intimidated by this booming new industry and all the regulations that come along with it.</span></p>\n<p style=\"text-align: left;\"><span style=\"color: black;\">That’s why we put together our Construction Tracker Tool for dispensaries. We know the difficulties of scoping and managing multi-site dispensary build outs, and the prevalence of delays, mistakes, and other surprises along the way. Instead of navigating in the dark, you can bring clarity and structure to your multi-site build outs by using our free tool. </span></p>\n<!--more-->\n<h2><span>Managing Multi-Site Build Outs with Our Construction Tracker</span></h2>\n<p><span>Not to gloat, but IDD has been designing, developing, and deploying retail experiences for our clients for decades. We don’t just provide manufacturing for in-store displays: we’re an end-to-end customer experience partner, meaning we take our clients’ design projects from brainstorming to final installation (and handle everything in between).<br></span></p>\n<p><span>This tool is born out of that expertise and a desire to improve efficiency and communication in all areas of retail design. The Construction Tracker Tool organizes all the moving parts of your project, reducing the chances of costly errors, delays, and reworks. Here are some ways our Construction Tracker Tool can make life easier for you and your team.<br></span></p>\n<h3><span style=\"color: #4c4c4d;\">1. One Place for All of Your Projects</span></h3>\n<p><span>If you’re managing several cannabis construction projects at once, it’s easy for statuses and notes to get lost between different project stakeholders in different physical locations. The Construction Tracker Tool serves as a centralized hub for all your project information. Anyone with access can manage, modify, and report on any aspect of the project when needed. This can save you hours of rework and help prevent costly mistakes.</span></p>\n<h3><span style=\"color: #4c4c4d;\">2. Better Brand Consistency</span></h3>\n<p>You may not be a branding expert, but as a contractor, you’ll want to deliver build outs that meet your client’s specifications—which may include adhering to specific brand guidelines. The Construction Tracker Tool has a brand tracking feature that makes it easy to store and sort critical brand information across multiple projects or clients, ensuring you’re meeting important brand guidelines as you complete your build outs.</p>\n<h3><span style=\"color: #4c4c4d;\">3. Simplify Logistics</span></h3>\n<p>Never scramble to find location information again or handle the costly consequences of sending a crew to the wrong location. Each project in your tracker includes data on its city, state, district, region, and store number, so that anyone with access can open the tool and provide answers to logistical questions that arise during construction.</p>\n<h3><span style=\"color: #4c4c4d;\">4. Deadline Tracking</span></h3>\n<p>Construction projects can fall behind fast, especially in the regulation-heavy cannabis industry. When you complete a milestone in any of your projects, the Construction Tracker Tool’s “progress to completion” percentage updates automatically, visually representing how close you are to the finish line. With the ability to see your project completion percentage at a glance, your team can align on project priorities and guarantee you never let a deadline slip.</p>\n<h3><span style=\"color: #4c4c4d;\">5. Coordinate Fixture Installation</span></h3>\n<p>Display fixtures are crucial for cannabis retailers but coordinating delivery and installation of these fixtures can take valuable time away from your team. Our Construction Tracker Tool empowers you to sort and analyze which fixtures are ready for delivery, determine possible delivery dates, and schedule installation times, so your clients remain happy.</p>\n<p>As more states approve medicinal and recreational marijuana usage, the demand for cannabis in the U.S. will continue to grow. Our Construction Tracker Tool helps your cannabis retail projects stay on track while keeping your dispensary clients satisfied during every phase of their multi-site build outs. Whether you are brand new to the cannabis industry or a seasoned pro, our project tracker can improve your organization and communication with your clients—translating to a better bottom line for your construction business.</p>\n<h2>Why Use IDD’s Construction Tracker Tool?</h2>\n<p>There is a plethora of tools out there for project tracking in the cannabis construction industry, and plenty of them command a hefty fee. We wanted to offer a tool that is both free and a representation of our 30-plus years of experience in commercial construction to give you the most important functions that you need to stay on top of your projects.</p>\n<p>Call us crazy, but we’re giving this tool away because we believe in developing long-term partnerships with our potential (and current) clients. This tool is only one way for us to build your trust and show you we know our stuff.</p>\n<p style=\"font-size: 30px; text-align: center;\"><a href=\"/dispensary-construction-tracker\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 20px;\">Download the Tool Here</span></a></p>\n<h2>Maximize Your Retail Space Design Potential</h2>\n<p><em>For more information and inspiration on build outs for the cannabis industry, be sure to check out our other blogs <a href=\"http://www.instoredd.com/blog\" rel=\"noopener\" target=\"_blank\">here</a>. We analyze trends in the cannabis industry and bring unique insights to help readers conquer their new store construction projects.</em></p>", "rssSummary" : "<p style=\"text-align: left;\"><span style=\"color: black;\">As cannabis restrictions lift across the United States, we’re seeing an increase in demand for new construction among business owners in the cannabis space. 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"headHtml" : null, "header" : null, "htmlTitle" : "6 Acrylic Display Examples to Boost Product Sales", "id" : 69178852879, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "6 Acrylic Display Examples to Boost Product Sales", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : "", "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1260, "featured_image_width" : 2400, "post_summary" : "<p style=\"text-align: left;\">Your product is 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But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. 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But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n<!--more-->\n<h2>6 Examples of Acrylic Displays</h2>\n<h3><span style=\"color: #4c4c4d;\">Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uespeakerdisplayblog2022.jpg\" alt=\"uespeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></p>\n<p>This bold, modern brand needed a display case to set its speakers apart from competitors—making it a perfect candidate for a modern, lit acrylic display case. We kept this design simple and streamlined, using lighting as a design feature to put the focus on the product.</p>\n<h3><span style=\"color: #4c4c4d;\">Motorola Webtop Application</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/motorola%20INDIRECT%20blog.jpg\" alt=\"motorola INDIRECT blog\" width=\"3648\" loading=\"lazy\" style=\"width: 3648px; margin: 30px 0px;\"></span></p>\n<p>How do you convey the ease of use of a product like this to potential customers? The easiest way is to let them experience it for themselves. This Motorola phone came with a unique webtop application that let customers connect a phone to a TV or desktop computer so they could share phone content with others on the big screen. This retail display case put this functionality front-and-center, simulating the experience of using this application. Its simple acrylic design promoted the old adage of “show, don’t tell” by demonstrating the value of the product rather than overemphasizing signage.</p>\n<h3><span style=\"color: #4c4c4d;\">Moto Z Moto Mods</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Moto%20Mod%20blog%20COR.jpg\" alt=\"Moto Mod blog COR\" width=\"1280\" loading=\"lazy\" style=\"width: 1280px; margin: 30px 0px;\"></span></p>\n<p>Here’s a colorful acrylic display for Motorola to highlight their line of Moto Z Mods. These mods attached magnetically to users’ smartphones and boasted different features, like the ability to turn the phone into a boombox, a movie projector, a camera with advanced capabilities, or a charging station. This acrylic display made it easy to see each of these unique features at a glance, while giving the user the ability to actually pick up the product and see how it worked.</p>\n<h3><span style=\"color: #4c4c4d;\">Sprint (now T-Mobile) Tidal</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpg\" alt=\"Tidalblog\" width=\"3024\" height=\"4032\" loading=\"lazy\" style=\"width: 3024px; margin: 30px 0px;\"></span></p>\n<p><span>This retail display featured Sprint’s music and entertainment platform, Tidal, and was proof that acrylic displays weren’t limited to white or translucent in color. This sharp black design stood in contrast to the products around it, inviting the customer to try on the headphones and interact with the display through the digital media player.</span></p>\n<h3><span style=\"color: #4c4c4d;\">HP Smart Watches</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog.png\" alt=\"HPblog\" width=\"660\" loading=\"lazy\" style=\"width: 660px; margin: 30px 0px;\"></span></p>\n<p>For these two smart watches, HP needed a compact display that enabled an interactive but high-end experience for customers. We embedded a digital media player in front to communicate key brand messages and secured the product with two sleek and secure stands.</p>\n<h3><span style=\"color: #4c4c4d;\">Caeden Headphones</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></p>\n<p>This minimalistic acrylic display for Caeden headphones held brand identity at its forefront, while providing a user-friendly trial environment for testing product quality. The printed backdrop, structure of the display, and backlit brand name conveyed the sense of style and sophistication that came with this product, which was focused on “linear geometry, clean lines, and simple forms.” The display was interactive as well, allowing shoppers to wear the product and use the digital media player to experience the quality of the headphones firsthand.<br><br>Beyond these six designs, the options truly are limitless when it comes to acrylic displays. From classic to wildly creative, our design team at IDD has seen it all. <em>Ready to start designing your acrylic display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a consultation</a> to see how an acrylic display can help you boost sales.</em></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695921841099, "rss_body" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n<!--more-->\n<h2>6 Examples of Acrylic Displays</h2>\n<h3><span style=\"color: #4c4c4d;\">Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uespeakerdisplayblog2022.jpg\" alt=\"uespeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></p>\n<p>This bold, modern brand needed a display case to set its speakers apart from competitors—making it a perfect candidate for a modern, lit acrylic display case. We kept this design simple and streamlined, using lighting as a design feature to put the focus on the product.</p>\n<h3><span style=\"color: #4c4c4d;\">Motorola Webtop Application</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/motorola%20INDIRECT%20blog.jpg\" alt=\"motorola INDIRECT blog\" width=\"3648\" loading=\"lazy\" style=\"width: 3648px; margin: 30px 0px;\"></span></p>\n<p>How do you convey the ease of use of a product like this to potential customers? The easiest way is to let them experience it for themselves. This Motorola phone came with a unique webtop application that let customers connect a phone to a TV or desktop computer so they could share phone content with others on the big screen. This retail display case put this functionality front-and-center, simulating the experience of using this application. Its simple acrylic design promoted the old adage of “show, don’t tell” by demonstrating the value of the product rather than overemphasizing signage.</p>\n<h3><span style=\"color: #4c4c4d;\">Moto Z Moto Mods</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Moto%20Mod%20blog%20COR.jpg\" alt=\"Moto Mod blog COR\" width=\"1280\" loading=\"lazy\" style=\"width: 1280px; margin: 30px 0px;\"></span></p>\n<p>Here’s a colorful acrylic display for Motorola to highlight their line of Moto Z Mods. These mods attached magnetically to users’ smartphones and boasted different features, like the ability to turn the phone into a boombox, a movie projector, a camera with advanced capabilities, or a charging station. This acrylic display made it easy to see each of these unique features at a glance, while giving the user the ability to actually pick up the product and see how it worked.</p>\n<h3><span style=\"color: #4c4c4d;\">Sprint (now T-Mobile) Tidal</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpg\" alt=\"Tidalblog\" width=\"3024\" height=\"4032\" loading=\"lazy\" style=\"width: 3024px; margin: 30px 0px;\"></span></p>\n<p><span>This retail display featured Sprint’s music and entertainment platform, Tidal, and was proof that acrylic displays weren’t limited to white or translucent in color. This sharp black design stood in contrast to the products around it, inviting the customer to try on the headphones and interact with the display through the digital media player.</span></p>\n<h3><span style=\"color: #4c4c4d;\">HP Smart Watches</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog.png\" alt=\"HPblog\" width=\"660\" loading=\"lazy\" style=\"width: 660px; margin: 30px 0px;\"></span></p>\n<p>For these two smart watches, HP needed a compact display that enabled an interactive but high-end experience for customers. We embedded a digital media player in front to communicate key brand messages and secured the product with two sleek and secure stands.</p>\n<h3><span style=\"color: #4c4c4d;\">Caeden Headphones</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></p>\n<p>This minimalistic acrylic display for Caeden headphones held brand identity at its forefront, while providing a user-friendly trial environment for testing product quality. The printed backdrop, structure of the display, and backlit brand name conveyed the sense of style and sophistication that came with this product, which was focused on “linear geometry, clean lines, and simple forms.” The display was interactive as well, allowing shoppers to wear the product and use the digital media player to experience the quality of the headphones firsthand.<br><br>Beyond these six designs, the options truly are limitless when it comes to acrylic displays. From classic to wildly creative, our design team at IDD has seen it all. <em>Ready to start designing your acrylic display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a consultation</a> to see how an acrylic display can help you boost sales.</em></p>", "rss_summary" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "unpublished_at" : 0, "cloned_from" : 69175683964, "page_redirected" : false, "page_expiry_enabled" : false, "page_expiry_redirect_id" : null, "page_expiry_redirect_url" : null, "page_expiry_date" : null, "composition_id" : 0, "legacy_post_guid" : "", "legacy_blog_tabid" : null, "blog_post_schedule_task_uid" : null, "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : 0, "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false }, "metaDescription" : "With the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting the features you them to focus on.", "metaKeywords" : null, "name" : "6 Acrylic Display Examples to Boost Product Sales", "nextPostFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/MicrosoftTeams-image.png", "nextPostFeaturedImageAltText" : "", "nextPostName" : "5 Examples of Awesome Retail End Cap Displays", "nextPostSlug" : "insights/5-examples-of-awesome-retail-endcap-displays", "pageExpiryDate" : null, "pageExpiryEnabled" : false, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "6 Acrylic Display Examples to Boost Product Sales", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n<!--more-->\n<h2>6 Examples of Acrylic Displays</h2>\n<h3><span style=\"color: #4c4c4d;\">Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uespeakerdisplayblog2022.jpg\" alt=\"uespeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></p>\n<p>This bold, modern brand needed a display case to set its speakers apart from competitors—making it a perfect candidate for a modern, lit acrylic display case. We kept this design simple and streamlined, using lighting as a design feature to put the focus on the product.</p>\n<h3><span style=\"color: #4c4c4d;\">Motorola Webtop Application</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/motorola%20INDIRECT%20blog.jpg\" alt=\"motorola INDIRECT blog\" width=\"3648\" loading=\"lazy\" style=\"width: 3648px; margin: 30px 0px;\"></span></p>\n<p>How do you convey the ease of use of a product like this to potential customers? The easiest way is to let them experience it for themselves. This Motorola phone came with a unique webtop application that let customers connect a phone to a TV or desktop computer so they could share phone content with others on the big screen. This retail display case put this functionality front-and-center, simulating the experience of using this application. Its simple acrylic design promoted the old adage of “show, don’t tell” by demonstrating the value of the product rather than overemphasizing signage.</p>\n<h3><span style=\"color: #4c4c4d;\">Moto Z Moto Mods</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Moto%20Mod%20blog%20COR.jpg\" alt=\"Moto Mod blog COR\" width=\"1280\" loading=\"lazy\" style=\"width: 1280px; margin: 30px 0px;\"></span></p>\n<p>Here’s a colorful acrylic display for Motorola to highlight their line of Moto Z Mods. These mods attached magnetically to users’ smartphones and boasted different features, like the ability to turn the phone into a boombox, a movie projector, a camera with advanced capabilities, or a charging station. This acrylic display made it easy to see each of these unique features at a glance, while giving the user the ability to actually pick up the product and see how it worked.</p>\n<h3><span style=\"color: #4c4c4d;\">Sprint (now T-Mobile) Tidal</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpg\" alt=\"Tidalblog\" width=\"3024\" height=\"4032\" loading=\"lazy\" style=\"width: 3024px; margin: 30px 0px;\"></span></p>\n<p><span>This retail display featured Sprint’s music and entertainment platform, Tidal, and was proof that acrylic displays weren’t limited to white or translucent in color. This sharp black design stood in contrast to the products around it, inviting the customer to try on the headphones and interact with the display through the digital media player.</span></p>\n<h3><span style=\"color: #4c4c4d;\">HP Smart Watches</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog.png\" alt=\"HPblog\" width=\"660\" loading=\"lazy\" style=\"width: 660px; margin: 30px 0px;\"></span></p>\n<p>For these two smart watches, HP needed a compact display that enabled an interactive but high-end experience for customers. We embedded a digital media player in front to communicate key brand messages and secured the product with two sleek and secure stands.</p>\n<h3><span style=\"color: #4c4c4d;\">Caeden Headphones</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></p>\n<p>This minimalistic acrylic display for Caeden headphones held brand identity at its forefront, while providing a user-friendly trial environment for testing product quality. The printed backdrop, structure of the display, and backlit brand name conveyed the sense of style and sophistication that came with this product, which was focused on “linear geometry, clean lines, and simple forms.” The display was interactive as well, allowing shoppers to wear the product and use the digital media player to experience the quality of the headphones firsthand.<br><br>Beyond these six designs, the options truly are limitless when it comes to acrylic displays. From classic to wildly creative, our design team at IDD has seen it all. <em>Ready to start designing your acrylic display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a consultation</a> to see how an acrylic display can help you boost sales.</em></p>", "postBodyRss" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n<!--more-->\n<h2>6 Examples of Acrylic Displays</h2>\n<h3><span style=\"color: #4c4c4d;\">Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uespeakerdisplayblog2022.jpg\" alt=\"uespeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></p>\n<p>This bold, modern brand needed a display case to set its speakers apart from competitors—making it a perfect candidate for a modern, lit acrylic display case. We kept this design simple and streamlined, using lighting as a design feature to put the focus on the product.</p>\n<h3><span style=\"color: #4c4c4d;\">Motorola Webtop Application</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/motorola%20INDIRECT%20blog.jpg\" alt=\"motorola INDIRECT blog\" width=\"3648\" loading=\"lazy\" style=\"width: 3648px; margin: 30px 0px;\"></span></p>\n<p>How do you convey the ease of use of a product like this to potential customers? The easiest way is to let them experience it for themselves. This Motorola phone came with a unique webtop application that let customers connect a phone to a TV or desktop computer so they could share phone content with others on the big screen. This retail display case put this functionality front-and-center, simulating the experience of using this application. Its simple acrylic design promoted the old adage of “show, don’t tell” by demonstrating the value of the product rather than overemphasizing signage.</p>\n<h3><span style=\"color: #4c4c4d;\">Moto Z Moto Mods</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Moto%20Mod%20blog%20COR.jpg\" alt=\"Moto Mod blog COR\" width=\"1280\" loading=\"lazy\" style=\"width: 1280px; margin: 30px 0px;\"></span></p>\n<p>Here’s a colorful acrylic display for Motorola to highlight their line of Moto Z Mods. These mods attached magnetically to users’ smartphones and boasted different features, like the ability to turn the phone into a boombox, a movie projector, a camera with advanced capabilities, or a charging station. This acrylic display made it easy to see each of these unique features at a glance, while giving the user the ability to actually pick up the product and see how it worked.</p>\n<h3><span style=\"color: #4c4c4d;\">Sprint (now T-Mobile) Tidal</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpg\" alt=\"Tidalblog\" width=\"3024\" height=\"4032\" loading=\"lazy\" style=\"width: 3024px; margin: 30px 0px;\"></span></p>\n<p><span>This retail display featured Sprint’s music and entertainment platform, Tidal, and was proof that acrylic displays weren’t limited to white or translucent in color. This sharp black design stood in contrast to the products around it, inviting the customer to try on the headphones and interact with the display through the digital media player.</span></p>\n<h3><span style=\"color: #4c4c4d;\">HP Smart Watches</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog.png\" alt=\"HPblog\" width=\"660\" loading=\"lazy\" style=\"width: 660px; margin: 30px 0px;\"></span></p>\n<p>For these two smart watches, HP needed a compact display that enabled an interactive but high-end experience for customers. We embedded a digital media player in front to communicate key brand messages and secured the product with two sleek and secure stands.</p>\n<h3><span style=\"color: #4c4c4d;\">Caeden Headphones</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></p>\n<p>This minimalistic acrylic display for Caeden headphones held brand identity at its forefront, while providing a user-friendly trial environment for testing product quality. The printed backdrop, structure of the display, and backlit brand name conveyed the sense of style and sophistication that came with this product, which was focused on “linear geometry, clean lines, and simple forms.” The display was interactive as well, allowing shoppers to wear the product and use the digital media player to experience the quality of the headphones firsthand.<br><br>Beyond these six designs, the options truly are limitless when it comes to acrylic displays. From classic to wildly creative, our design team at IDD has seen it all. <em>Ready to start designing your acrylic display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a consultation</a> to see how an acrylic display can help you boost sales.</em></p>", "postEmailContent" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_6%20Acrylic%20Displays-2.jpg", "postListContent" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_6%20Acrylic%20Displays-2.jpg", "postRssContent" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_6%20Acrylic%20Displays-2.jpg", "postSummary" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n", "postSummaryRss" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "BEwjCtNK", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_Construction-Tracker1%20%281%29.jpg", "previousPostFeaturedImageAltText" : "display marketing cannabis construction tracker", "previousPostName" : "Dispensary Construction Tracker Tool for Multi-Site Build Outs in the Cannabis Industry", "previousPostSlug" : "insights/dispensary-construction-tracker-tool-for-multi-site-buildouts-in-cannabis-industry", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1649081290000, "publishDateLocalTime" : 1649081290000, "publishDateLocalized" : { "date" : 1649081290000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695921841099, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/6-acrylic-display-examples-to-boost-product-sales", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n<!--more-->\n<h2>6 Examples of Acrylic Displays</h2>\n<h3><span style=\"color: #4c4c4d;\">Ultimate Ears (UE) Wireless Speakers</span></h3>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/uespeakerdisplayblog2022.jpg\" alt=\"uespeakerdisplayblog2022\" width=\"892\" loading=\"lazy\" style=\"width: 892px; margin: 30px 0px;\"></p>\n<p>This bold, modern brand needed a display case to set its speakers apart from competitors—making it a perfect candidate for a modern, lit acrylic display case. We kept this design simple and streamlined, using lighting as a design feature to put the focus on the product.</p>\n<h3><span style=\"color: #4c4c4d;\">Motorola Webtop Application</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/motorola%20INDIRECT%20blog.jpg\" alt=\"motorola INDIRECT blog\" width=\"3648\" loading=\"lazy\" style=\"width: 3648px; margin: 30px 0px;\"></span></p>\n<p>How do you convey the ease of use of a product like this to potential customers? The easiest way is to let them experience it for themselves. This Motorola phone came with a unique webtop application that let customers connect a phone to a TV or desktop computer so they could share phone content with others on the big screen. This retail display case put this functionality front-and-center, simulating the experience of using this application. Its simple acrylic design promoted the old adage of “show, don’t tell” by demonstrating the value of the product rather than overemphasizing signage.</p>\n<h3><span style=\"color: #4c4c4d;\">Moto Z Moto Mods</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Moto%20Mod%20blog%20COR.jpg\" alt=\"Moto Mod blog COR\" width=\"1280\" loading=\"lazy\" style=\"width: 1280px; margin: 30px 0px;\"></span></p>\n<p>Here’s a colorful acrylic display for Motorola to highlight their line of Moto Z Mods. These mods attached magnetically to users’ smartphones and boasted different features, like the ability to turn the phone into a boombox, a movie projector, a camera with advanced capabilities, or a charging station. This acrylic display made it easy to see each of these unique features at a glance, while giving the user the ability to actually pick up the product and see how it worked.</p>\n<h3><span style=\"color: #4c4c4d;\">Sprint (now T-Mobile) Tidal</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Tidalblog.jpg\" alt=\"Tidalblog\" width=\"3024\" height=\"4032\" loading=\"lazy\" style=\"width: 3024px; margin: 30px 0px;\"></span></p>\n<p><span>This retail display featured Sprint’s music and entertainment platform, Tidal, and was proof that acrylic displays weren’t limited to white or translucent in color. This sharp black design stood in contrast to the products around it, inviting the customer to try on the headphones and interact with the display through the digital media player.</span></p>\n<h3><span style=\"color: #4c4c4d;\">HP Smart Watches</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/HPblog.png\" alt=\"HPblog\" width=\"660\" loading=\"lazy\" style=\"width: 660px; margin: 30px 0px;\"></span></p>\n<p>For these two smart watches, HP needed a compact display that enabled an interactive but high-end experience for customers. We embedded a digital media player in front to communicate key brand messages and secured the product with two sleek and secure stands.</p>\n<h3><span style=\"color: #4c4c4d;\">Caeden Headphones</span></h3>\n<p><span style=\"color: #4c4c4d;\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/cadenblog.jpg\" alt=\"cadenblog\" width=\"4128\" loading=\"lazy\" style=\"width: 4128px; margin: 30px 0px;\"></span></p>\n<p>This minimalistic acrylic display for Caeden headphones held brand identity at its forefront, while providing a user-friendly trial environment for testing product quality. The printed backdrop, structure of the display, and backlit brand name conveyed the sense of style and sophistication that came with this product, which was focused on “linear geometry, clean lines, and simple forms.” The display was interactive as well, allowing shoppers to wear the product and use the digital media player to experience the quality of the headphones firsthand.<br><br>Beyond these six designs, the options truly are limitless when it comes to acrylic displays. From classic to wildly creative, our design team at IDD has seen it all. <em>Ready to start designing your acrylic display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Book a consultation</a> to see how an acrylic display can help you boost sales.</em></p>", "rssSummary" : "<p style=\"text-align: left;\">Your product is amazing on its own, no doubt. But with the help of a custom acrylic display, you can make your product demand attention from shoppers—while highlighting exactly the benefits and features you want your customers to focus on.<br><br>So, what is acrylic, exactly? Acrylic is a type of clear plastic that’s common in retail displays. Its versatility is practically unrivaled, and it’s far more durable (not to mention, easier to ship and assemble) than glass. Retailers use acrylic as a core material for shelving, POP displays, endcap displays, signage, fixtures, and more. Plus, it's recyclable.<br><br>If you’re looking for inspiration for an acrylic display case, you’ve come to the right place. IDD specializes in custom acrylic displays with our in-house design and manufacturing capabilities. Here are a variety of examples of successful acrylic displays that we designed for our clients to help inspire your next acrylic design.</p>\n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_6%20Acrylic%20Displays-2.jpg", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710264240131, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/0c30d0c1-3b09-4558-a6a9-b1c89b902758.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/6-acrylic-display-examples-to-boost-product-sales", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "6 Acrylic Display Examples to Boost Product Sales", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1695921841105, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/6-acrylic-display-examples-to-boost-product-sales", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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"createdById" : 27131382, "createdTime" : 1645548352410, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/MicrosoftTeams-image.png", "featuredImageAltText" : "", "featuredImageHeight" : 1260, "featuredImageLength" : 0, "featuredImageWidth" : 2400, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1648048020000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "5 Examples of Awesome Retail End Cap Displays", "id" : 66870379677, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "5 Examples of Awesome Retail End Cap Displays", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1260, "featured_image_width" : 2400, "post_summary" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177313, 135463177117 ], "topic_ids" : [ 135463177313, 135463177117 ], "campaign_name" : "Q1 2022", "campaign_utm" : "Q1%202022", "enable_google_amp_output_override" : false, "featured_image" : "https://fs.hubspotusercontent00.net/hubfs/4871505/MicrosoftTeams-image.png", "featured_image_alt_text" : "", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Whether you’re creating your first (or hundredth) endcap design, here are five examples of retail endcap displays that’ll help inspire your store design.", "post_body" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n<!--more-->\n<p><span>While the ultimate goal of an end cap may be to boost sales of its featured product, creative end cap designs can also work wonders for your store ambiance and even enhance your customers’ shopping experience.</span></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>Further Reading:</strong></span><span><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><strong><span style=\"color: #1155cc;\"><span style=\"font-size: 20px;\"> 5 Ways End cap Displays Can Help You Sell More Product</span></span></strong></a></span><span>&nbsp;</span></p>\n<p><span>Whether you’re preparing to create your first (or hundredth) end cap design, it sometimes helps to get a fresh take and a little inspiration from brands that are killin’ it. Here are five examples of awesome retail end cap displays that’ll help inspire your retail store design and boost your margins.</span></p>\n<h2 style=\"font-size: 36px;\"><span style=\"font-size: 30px;\">1: Trader Joe’s “Make Your Own Guacamole” </span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Trader%20Joes%20Guac.jpg\" alt=\"Trader Joes Guac\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>Okay, this end cap has us salivating. While there are some nice design touches (the little footballs to trigger thoughts of Superbowl season and all the parties for hosting), the magic of this design isn’t the imagery itself, but the pairing of several different products to send a bigger message. Tomatoes alone probably wouldn’t inspire the casual shopper to make guacamole on a whim, but having all of the ingredients in one convenient place? </span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>Creatively pairs perishable items to drive sales</span></li>\n<li><span> </span><span>Has a consistent, earthy look and feel that’s on-brand with Trader Joe’s</span></li>\n<li><span> </span><span>Creates a sense of urgency paired with football season</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>2: Cazadores Tequila</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Cazadores.jpg\" alt=\"Cazadores\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>While it’s not an end cap as displayed here, the concept here was too good not to include on this list (and this display could easily be moved to an end cap position, or a variety of other places, in a store). The eye-catching Día de Muertos theme, complete with a life-sized skeleton, is sure to turn heads regardless of what’s on a customer’s shopping list. There are only two products featured, helping to streamline the design and keep shoppers from experiencing decision fatigue or confusion. </span><span>&nbsp;</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The colorful, maximalist life-size mannequin is impossible to ignore</span></li>\n<li><span> </span><span>The display is versatile and could easily be used as a popup or an end cap</span></li>\n<li><span> </span><span>There’s a strong, consistent, and timely theme</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>3: M&amp;Ms Light-Up Display</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/M&amp;M.jpeg\" alt=\"M&amp;M\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Anyone who’s ever gone to a grocery store with a child can attest to the fact that this is an effective end cap display. It’s simple. It balances light with shadow and big with small. It’s 100% committed to the colorful M&amp;Ms brand identity, and the candies are at the perfect (or not perfect, depending on who you ask) height for little hands to grab.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It uses backlighting in a creative way to catch attention</span></li>\n<li><span> </span><span>It conveys joy and simple pleasure, which is spot-on with the product itself</span></li>\n<li><span> </span><span>It’s for children, and positioned at their reach (sorry, mom and dad).</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>4: Arctic Ice</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Arctic%20Ice%201.jpg\" alt=\"Arctic Ice 1\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></p>\n<p><span>Here’s an end cap design we did for Arctic Ice cooler packs that’s extremely versatile. It can also function as a standalone or a wall display. It shares key product features using clean visuals to the left, while displaying the product itself in a tidy compartment to the right. The brand name is large and highly visible from different angles.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It highlights the product variations in an easy-to-digest, visual format</span></li>\n<li><span> </span><span>It’s clean, on-brand, and clutter-free</span></li>\n<li><span> </span><span>It has multiple dimensions and a balance of weight between elements</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>5: Lifesize Lego Photo-Op</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Lego.jpeg\" alt=\"Lego\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Who wouldn’t want to stop and snap a selfie with this guy? This Lego end cap takes an existing product and blows it up to life-size to capture attention — and it works. Pair that with the simplicity of the giant yellow Lego and the handful of products underfoot, and this design makes for a highly effective (yet deceptively simple) end cap display.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The life-size Lego guy makes for a perfect photo-op, which means free marketing</span></li>\n<li><span> </span><span>It’s aligned with the Lego brand: one that’s equal parts magic and “larger than life” possibilities</span></li>\n<li><span> </span><span>It makes it clear from a distance that this is where to find the Legos</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>How to Create an End Cap Design That Sells</span></h2>\n<p><span>Now that you have a bit of inspiration to work from, what’s the next step? Designing your perfect end cap display requires a mix of artistic and strategic know-how, which usually means working with an experienced retail designer. Here are a few tactics to help you communicate your ideas to your retail designer for the best possible outcome.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Focus on one product, or a series of related products</span></h3>\n<p><span>The best end cap displays are cohesive. After all, an end cap doesn’t provide a lot of space to get crazy with product variations, and too many products in an end cap can look crowded and confusing to your shoppers. To avoid sending mixed messages, it’s best to choose one product to highlight or select a combination of products that relate to one another (like in the guacamole example above). </span></p>\n<p><span>If you don’t already have a product in mind for your end cap, consider featuring:</span></p>\n<ul>\n<li><span> </span><span>A newly launched product</span></li>\n<li><span> </span><span>A product that will significantly boost your revenue</span></li>\n<li><span> </span><span>A perishable product that will expire soon</span></li>\n</ul>\n<h3><span style=\"color: #4c4c4d;\">Write down words that convey the essence of your brand or product.</span></h3>\n<p><span>Is your product fun and kid-focused? Sleek and sophisticated? Organic and healthy? Masculine, feminine, or neutral? Brainstorm words to describe how you’d like the ideal end cap display<span style=\"color: black;\"> to </span>feel and pull terminology from your existing marketing materials or style guides, if you have them. The better you can explain your product and its target audience to a potential designer, the better your end cap display will turn out.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Create a mood board.</span></h3>\n<p><span>Sometimes it’s far easier to show a designer the type of thing you’re looking for than to try to describe it. Use Pinterest or good old-fashioned magazines to piece together a mood board that conveys the colors, textures, and styles you want to include in your end cap design.</span><span>&nbsp;</span></p>\n<p><span>To optimize your end cap design and drive sales up, you’ll want professional help at every step of the way. An experienced design partner can connect you to relevant experts and help you craft your ideal vision. The right partner can assist in every part of the process, from brainstorming to logistics.</span></p>\n<p><em>Don’t have an experienced design partner to help you create awesome end cap displays? IDD has been in the custom retail design industry for decades and knows what it takes to craft solutions that drive sales.<span style=\"color: #f7943e;\"> <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult here.</a></span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" id=\"__hsNewLink\">&nbsp;</a></em></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695922706992, "rss_body" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n<!--more-->\n<p><span>While the ultimate goal of an end cap may be to boost sales of its featured product, creative end cap designs can also work wonders for your store ambiance and even enhance your customers’ shopping experience.</span></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>Further Reading:</strong></span><span><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><strong><span style=\"color: #1155cc;\"><span style=\"font-size: 20px;\"> 5 Ways End cap Displays Can Help You Sell More Product</span></span></strong></a></span><span>&nbsp;</span></p>\n<p><span>Whether you’re preparing to create your first (or hundredth) end cap design, it sometimes helps to get a fresh take and a little inspiration from brands that are killin’ it. Here are five examples of awesome retail end cap displays that’ll help inspire your retail store design and boost your margins.</span></p>\n<h2 style=\"font-size: 36px;\"><span style=\"font-size: 30px;\">1: Trader Joe’s “Make Your Own Guacamole” </span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Trader%20Joes%20Guac.jpg\" alt=\"Trader Joes Guac\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>Okay, this end cap has us salivating. While there are some nice design touches (the little footballs to trigger thoughts of Superbowl season and all the parties for hosting), the magic of this design isn’t the imagery itself, but the pairing of several different products to send a bigger message. Tomatoes alone probably wouldn’t inspire the casual shopper to make guacamole on a whim, but having all of the ingredients in one convenient place? </span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>Creatively pairs perishable items to drive sales</span></li>\n<li><span> </span><span>Has a consistent, earthy look and feel that’s on-brand with Trader Joe’s</span></li>\n<li><span> </span><span>Creates a sense of urgency paired with football season</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>2: Cazadores Tequila</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Cazadores.jpg\" alt=\"Cazadores\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>While it’s not an end cap as displayed here, the concept here was too good not to include on this list (and this display could easily be moved to an end cap position, or a variety of other places, in a store). The eye-catching Día de Muertos theme, complete with a life-sized skeleton, is sure to turn heads regardless of what’s on a customer’s shopping list. There are only two products featured, helping to streamline the design and keep shoppers from experiencing decision fatigue or confusion. </span><span>&nbsp;</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The colorful, maximalist life-size mannequin is impossible to ignore</span></li>\n<li><span> </span><span>The display is versatile and could easily be used as a popup or an end cap</span></li>\n<li><span> </span><span>There’s a strong, consistent, and timely theme</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>3: M&amp;Ms Light-Up Display</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/M&amp;M.jpeg\" alt=\"M&amp;M\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Anyone who’s ever gone to a grocery store with a child can attest to the fact that this is an effective end cap display. It’s simple. It balances light with shadow and big with small. It’s 100% committed to the colorful M&amp;Ms brand identity, and the candies are at the perfect (or not perfect, depending on who you ask) height for little hands to grab.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It uses backlighting in a creative way to catch attention</span></li>\n<li><span> </span><span>It conveys joy and simple pleasure, which is spot-on with the product itself</span></li>\n<li><span> </span><span>It’s for children, and positioned at their reach (sorry, mom and dad).</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>4: Arctic Ice</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Arctic%20Ice%201.jpg\" alt=\"Arctic Ice 1\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></p>\n<p><span>Here’s an end cap design we did for Arctic Ice cooler packs that’s extremely versatile. It can also function as a standalone or a wall display. It shares key product features using clean visuals to the left, while displaying the product itself in a tidy compartment to the right. The brand name is large and highly visible from different angles.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It highlights the product variations in an easy-to-digest, visual format</span></li>\n<li><span> </span><span>It’s clean, on-brand, and clutter-free</span></li>\n<li><span> </span><span>It has multiple dimensions and a balance of weight between elements</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>5: Lifesize Lego Photo-Op</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Lego.jpeg\" alt=\"Lego\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Who wouldn’t want to stop and snap a selfie with this guy? This Lego end cap takes an existing product and blows it up to life-size to capture attention — and it works. Pair that with the simplicity of the giant yellow Lego and the handful of products underfoot, and this design makes for a highly effective (yet deceptively simple) end cap display.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The life-size Lego guy makes for a perfect photo-op, which means free marketing</span></li>\n<li><span> </span><span>It’s aligned with the Lego brand: one that’s equal parts magic and “larger than life” possibilities</span></li>\n<li><span> </span><span>It makes it clear from a distance that this is where to find the Legos</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>How to Create an End Cap Design That Sells</span></h2>\n<p><span>Now that you have a bit of inspiration to work from, what’s the next step? Designing your perfect end cap display requires a mix of artistic and strategic know-how, which usually means working with an experienced retail designer. Here are a few tactics to help you communicate your ideas to your retail designer for the best possible outcome.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Focus on one product, or a series of related products</span></h3>\n<p><span>The best end cap displays are cohesive. After all, an end cap doesn’t provide a lot of space to get crazy with product variations, and too many products in an end cap can look crowded and confusing to your shoppers. To avoid sending mixed messages, it’s best to choose one product to highlight or select a combination of products that relate to one another (like in the guacamole example above). </span></p>\n<p><span>If you don’t already have a product in mind for your end cap, consider featuring:</span></p>\n<ul>\n<li><span> </span><span>A newly launched product</span></li>\n<li><span> </span><span>A product that will significantly boost your revenue</span></li>\n<li><span> </span><span>A perishable product that will expire soon</span></li>\n</ul>\n<h3><span style=\"color: #4c4c4d;\">Write down words that convey the essence of your brand or product.</span></h3>\n<p><span>Is your product fun and kid-focused? Sleek and sophisticated? Organic and healthy? Masculine, feminine, or neutral? Brainstorm words to describe how you’d like the ideal end cap display<span style=\"color: black;\"> to </span>feel and pull terminology from your existing marketing materials or style guides, if you have them. The better you can explain your product and its target audience to a potential designer, the better your end cap display will turn out.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Create a mood board.</span></h3>\n<p><span>Sometimes it’s far easier to show a designer the type of thing you’re looking for than to try to describe it. Use Pinterest or good old-fashioned magazines to piece together a mood board that conveys the colors, textures, and styles you want to include in your end cap design.</span><span>&nbsp;</span></p>\n<p><span>To optimize your end cap design and drive sales up, you’ll want professional help at every step of the way. An experienced design partner can connect you to relevant experts and help you craft your ideal vision. The right partner can assist in every part of the process, from brainstorming to logistics.</span></p>\n<p><em>Don’t have an experienced design partner to help you create awesome end cap displays? IDD has been in the custom retail design industry for decades and knows what it takes to craft solutions that drive sales.<span style=\"color: #f7943e;\"> <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult here.</a></span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" id=\"__hsNewLink\">&nbsp;</a></em></p>", "rss_summary" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Whether you’re creating your first (or hundredth) endcap design, here are five examples of retail endcap displays that’ll help inspire your store design.", "metaKeywords" : null, "name" : "5 Examples of Awesome Retail End Cap Displays", "nextPostFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Your-Brand-on-Dispensary-Shelves.jpg", "nextPostFeaturedImageAltText" : "6 tips to get your brand on dispensary shelves", "nextPostName" : "6 Tips to Get Your Brand on Dispensary Shelves", "nextPostSlug" : "insights/6-tips-to-get-your-brand-on-dispensary-shelves", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "5 Examples of Awesome Retail End Cap Displays", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n<!--more-->\n<p><span>While the ultimate goal of an end cap may be to boost sales of its featured product, creative end cap designs can also work wonders for your store ambiance and even enhance your customers’ shopping experience.</span></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>Further Reading:</strong></span><span><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><strong><span style=\"color: #1155cc;\"><span style=\"font-size: 20px;\"> 5 Ways End cap Displays Can Help You Sell More Product</span></span></strong></a></span><span>&nbsp;</span></p>\n<p><span>Whether you’re preparing to create your first (or hundredth) end cap design, it sometimes helps to get a fresh take and a little inspiration from brands that are killin’ it. Here are five examples of awesome retail end cap displays that’ll help inspire your retail store design and boost your margins.</span></p>\n<h2 style=\"font-size: 36px;\"><span style=\"font-size: 30px;\">1: Trader Joe’s “Make Your Own Guacamole” </span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Trader%20Joes%20Guac.jpg\" alt=\"Trader Joes Guac\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>Okay, this end cap has us salivating. While there are some nice design touches (the little footballs to trigger thoughts of Superbowl season and all the parties for hosting), the magic of this design isn’t the imagery itself, but the pairing of several different products to send a bigger message. Tomatoes alone probably wouldn’t inspire the casual shopper to make guacamole on a whim, but having all of the ingredients in one convenient place? </span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>Creatively pairs perishable items to drive sales</span></li>\n<li><span> </span><span>Has a consistent, earthy look and feel that’s on-brand with Trader Joe’s</span></li>\n<li><span> </span><span>Creates a sense of urgency paired with football season</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>2: Cazadores Tequila</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Cazadores.jpg\" alt=\"Cazadores\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>While it’s not an end cap as displayed here, the concept here was too good not to include on this list (and this display could easily be moved to an end cap position, or a variety of other places, in a store). The eye-catching Día de Muertos theme, complete with a life-sized skeleton, is sure to turn heads regardless of what’s on a customer’s shopping list. There are only two products featured, helping to streamline the design and keep shoppers from experiencing decision fatigue or confusion. </span><span>&nbsp;</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The colorful, maximalist life-size mannequin is impossible to ignore</span></li>\n<li><span> </span><span>The display is versatile and could easily be used as a popup or an end cap</span></li>\n<li><span> </span><span>There’s a strong, consistent, and timely theme</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>3: M&amp;Ms Light-Up Display</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/M&amp;M.jpeg\" alt=\"M&amp;M\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Anyone who’s ever gone to a grocery store with a child can attest to the fact that this is an effective end cap display. It’s simple. It balances light with shadow and big with small. It’s 100% committed to the colorful M&amp;Ms brand identity, and the candies are at the perfect (or not perfect, depending on who you ask) height for little hands to grab.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It uses backlighting in a creative way to catch attention</span></li>\n<li><span> </span><span>It conveys joy and simple pleasure, which is spot-on with the product itself</span></li>\n<li><span> </span><span>It’s for children, and positioned at their reach (sorry, mom and dad).</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>4: Arctic Ice</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Arctic%20Ice%201.jpg\" alt=\"Arctic Ice 1\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></p>\n<p><span>Here’s an end cap design we did for Arctic Ice cooler packs that’s extremely versatile. It can also function as a standalone or a wall display. It shares key product features using clean visuals to the left, while displaying the product itself in a tidy compartment to the right. The brand name is large and highly visible from different angles.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It highlights the product variations in an easy-to-digest, visual format</span></li>\n<li><span> </span><span>It’s clean, on-brand, and clutter-free</span></li>\n<li><span> </span><span>It has multiple dimensions and a balance of weight between elements</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>5: Lifesize Lego Photo-Op</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Lego.jpeg\" alt=\"Lego\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Who wouldn’t want to stop and snap a selfie with this guy? This Lego end cap takes an existing product and blows it up to life-size to capture attention — and it works. Pair that with the simplicity of the giant yellow Lego and the handful of products underfoot, and this design makes for a highly effective (yet deceptively simple) end cap display.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The life-size Lego guy makes for a perfect photo-op, which means free marketing</span></li>\n<li><span> </span><span>It’s aligned with the Lego brand: one that’s equal parts magic and “larger than life” possibilities</span></li>\n<li><span> </span><span>It makes it clear from a distance that this is where to find the Legos</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>How to Create an End Cap Design That Sells</span></h2>\n<p><span>Now that you have a bit of inspiration to work from, what’s the next step? Designing your perfect end cap display requires a mix of artistic and strategic know-how, which usually means working with an experienced retail designer. Here are a few tactics to help you communicate your ideas to your retail designer for the best possible outcome.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Focus on one product, or a series of related products</span></h3>\n<p><span>The best end cap displays are cohesive. After all, an end cap doesn’t provide a lot of space to get crazy with product variations, and too many products in an end cap can look crowded and confusing to your shoppers. To avoid sending mixed messages, it’s best to choose one product to highlight or select a combination of products that relate to one another (like in the guacamole example above). </span></p>\n<p><span>If you don’t already have a product in mind for your end cap, consider featuring:</span></p>\n<ul>\n<li><span> </span><span>A newly launched product</span></li>\n<li><span> </span><span>A product that will significantly boost your revenue</span></li>\n<li><span> </span><span>A perishable product that will expire soon</span></li>\n</ul>\n<h3><span style=\"color: #4c4c4d;\">Write down words that convey the essence of your brand or product.</span></h3>\n<p><span>Is your product fun and kid-focused? Sleek and sophisticated? Organic and healthy? Masculine, feminine, or neutral? Brainstorm words to describe how you’d like the ideal end cap display<span style=\"color: black;\"> to </span>feel and pull terminology from your existing marketing materials or style guides, if you have them. The better you can explain your product and its target audience to a potential designer, the better your end cap display will turn out.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Create a mood board.</span></h3>\n<p><span>Sometimes it’s far easier to show a designer the type of thing you’re looking for than to try to describe it. Use Pinterest or good old-fashioned magazines to piece together a mood board that conveys the colors, textures, and styles you want to include in your end cap design.</span><span>&nbsp;</span></p>\n<p><span>To optimize your end cap design and drive sales up, you’ll want professional help at every step of the way. An experienced design partner can connect you to relevant experts and help you craft your ideal vision. The right partner can assist in every part of the process, from brainstorming to logistics.</span></p>\n<p><em>Don’t have an experienced design partner to help you create awesome end cap displays? IDD has been in the custom retail design industry for decades and knows what it takes to craft solutions that drive sales.<span style=\"color: #f7943e;\"> <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult here.</a></span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" id=\"__hsNewLink\">&nbsp;</a></em></p>", "postBodyRss" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n<!--more-->\n<p><span>While the ultimate goal of an end cap may be to boost sales of its featured product, creative end cap designs can also work wonders for your store ambiance and even enhance your customers’ shopping experience.</span></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>Further Reading:</strong></span><span><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><strong><span style=\"color: #1155cc;\"><span style=\"font-size: 20px;\"> 5 Ways End cap Displays Can Help You Sell More Product</span></span></strong></a></span><span>&nbsp;</span></p>\n<p><span>Whether you’re preparing to create your first (or hundredth) end cap design, it sometimes helps to get a fresh take and a little inspiration from brands that are killin’ it. Here are five examples of awesome retail end cap displays that’ll help inspire your retail store design and boost your margins.</span></p>\n<h2 style=\"font-size: 36px;\"><span style=\"font-size: 30px;\">1: Trader Joe’s “Make Your Own Guacamole” </span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Trader%20Joes%20Guac.jpg\" alt=\"Trader Joes Guac\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>Okay, this end cap has us salivating. While there are some nice design touches (the little footballs to trigger thoughts of Superbowl season and all the parties for hosting), the magic of this design isn’t the imagery itself, but the pairing of several different products to send a bigger message. Tomatoes alone probably wouldn’t inspire the casual shopper to make guacamole on a whim, but having all of the ingredients in one convenient place? </span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>Creatively pairs perishable items to drive sales</span></li>\n<li><span> </span><span>Has a consistent, earthy look and feel that’s on-brand with Trader Joe’s</span></li>\n<li><span> </span><span>Creates a sense of urgency paired with football season</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>2: Cazadores Tequila</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Cazadores.jpg\" alt=\"Cazadores\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>While it’s not an end cap as displayed here, the concept here was too good not to include on this list (and this display could easily be moved to an end cap position, or a variety of other places, in a store). The eye-catching Día de Muertos theme, complete with a life-sized skeleton, is sure to turn heads regardless of what’s on a customer’s shopping list. There are only two products featured, helping to streamline the design and keep shoppers from experiencing decision fatigue or confusion. </span><span>&nbsp;</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The colorful, maximalist life-size mannequin is impossible to ignore</span></li>\n<li><span> </span><span>The display is versatile and could easily be used as a popup or an end cap</span></li>\n<li><span> </span><span>There’s a strong, consistent, and timely theme</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>3: M&amp;Ms Light-Up Display</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/M&amp;M.jpeg\" alt=\"M&amp;M\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Anyone who’s ever gone to a grocery store with a child can attest to the fact that this is an effective end cap display. It’s simple. It balances light with shadow and big with small. It’s 100% committed to the colorful M&amp;Ms brand identity, and the candies are at the perfect (or not perfect, depending on who you ask) height for little hands to grab.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It uses backlighting in a creative way to catch attention</span></li>\n<li><span> </span><span>It conveys joy and simple pleasure, which is spot-on with the product itself</span></li>\n<li><span> </span><span>It’s for children, and positioned at their reach (sorry, mom and dad).</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>4: Arctic Ice</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Arctic%20Ice%201.jpg\" alt=\"Arctic Ice 1\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></p>\n<p><span>Here’s an end cap design we did for Arctic Ice cooler packs that’s extremely versatile. It can also function as a standalone or a wall display. It shares key product features using clean visuals to the left, while displaying the product itself in a tidy compartment to the right. The brand name is large and highly visible from different angles.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It highlights the product variations in an easy-to-digest, visual format</span></li>\n<li><span> </span><span>It’s clean, on-brand, and clutter-free</span></li>\n<li><span> </span><span>It has multiple dimensions and a balance of weight between elements</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>5: Lifesize Lego Photo-Op</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Lego.jpeg\" alt=\"Lego\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Who wouldn’t want to stop and snap a selfie with this guy? This Lego end cap takes an existing product and blows it up to life-size to capture attention — and it works. Pair that with the simplicity of the giant yellow Lego and the handful of products underfoot, and this design makes for a highly effective (yet deceptively simple) end cap display.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The life-size Lego guy makes for a perfect photo-op, which means free marketing</span></li>\n<li><span> </span><span>It’s aligned with the Lego brand: one that’s equal parts magic and “larger than life” possibilities</span></li>\n<li><span> </span><span>It makes it clear from a distance that this is where to find the Legos</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>How to Create an End Cap Design That Sells</span></h2>\n<p><span>Now that you have a bit of inspiration to work from, what’s the next step? Designing your perfect end cap display requires a mix of artistic and strategic know-how, which usually means working with an experienced retail designer. Here are a few tactics to help you communicate your ideas to your retail designer for the best possible outcome.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Focus on one product, or a series of related products</span></h3>\n<p><span>The best end cap displays are cohesive. After all, an end cap doesn’t provide a lot of space to get crazy with product variations, and too many products in an end cap can look crowded and confusing to your shoppers. To avoid sending mixed messages, it’s best to choose one product to highlight or select a combination of products that relate to one another (like in the guacamole example above). </span></p>\n<p><span>If you don’t already have a product in mind for your end cap, consider featuring:</span></p>\n<ul>\n<li><span> </span><span>A newly launched product</span></li>\n<li><span> </span><span>A product that will significantly boost your revenue</span></li>\n<li><span> </span><span>A perishable product that will expire soon</span></li>\n</ul>\n<h3><span style=\"color: #4c4c4d;\">Write down words that convey the essence of your brand or product.</span></h3>\n<p><span>Is your product fun and kid-focused? Sleek and sophisticated? Organic and healthy? Masculine, feminine, or neutral? Brainstorm words to describe how you’d like the ideal end cap display<span style=\"color: black;\"> to </span>feel and pull terminology from your existing marketing materials or style guides, if you have them. The better you can explain your product and its target audience to a potential designer, the better your end cap display will turn out.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Create a mood board.</span></h3>\n<p><span>Sometimes it’s far easier to show a designer the type of thing you’re looking for than to try to describe it. Use Pinterest or good old-fashioned magazines to piece together a mood board that conveys the colors, textures, and styles you want to include in your end cap design.</span><span>&nbsp;</span></p>\n<p><span>To optimize your end cap design and drive sales up, you’ll want professional help at every step of the way. An experienced design partner can connect you to relevant experts and help you craft your ideal vision. The right partner can assist in every part of the process, from brainstorming to logistics.</span></p>\n<p><em>Don’t have an experienced design partner to help you create awesome end cap displays? IDD has been in the custom retail design industry for decades and knows what it takes to craft solutions that drive sales.<span style=\"color: #f7943e;\"> <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult here.</a></span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" id=\"__hsNewLink\">&nbsp;</a></em></p>", "postEmailContent" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>", "postFeaturedImageIfEnabled" : "https://fs.hubspotusercontent00.net/hubfs/4871505/MicrosoftTeams-image.png", "postListContent" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>", "postListSummaryFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/MicrosoftTeams-image.png", "postRssContent" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>", "postRssSummaryFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/MicrosoftTeams-image.png", "postSummary" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n", "postSummaryRss" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "ifOKaLgY", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/IDD_March-Blog_6%20Acrylic%20Displays-2.jpg", "previousPostFeaturedImageAltText" : "custom acrylic display marketing", "previousPostName" : "6 Acrylic Display Examples to Boost Product Sales", "previousPostSlug" : "insights/6-acrylic-display-examples-to-boost-product-sales", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1648048020000, "publishDateLocalTime" : 1648048020000, "publishDateLocalized" : { "date" : 1648048020000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695922706992, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/5-examples-of-awesome-retail-endcap-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n<!--more-->\n<p><span>While the ultimate goal of an end cap may be to boost sales of its featured product, creative end cap designs can also work wonders for your store ambiance and even enhance your customers’ shopping experience.</span></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>Further Reading:</strong></span><span><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><strong><span style=\"color: #1155cc;\"><span style=\"font-size: 20px;\"> 5 Ways End cap Displays Can Help You Sell More Product</span></span></strong></a></span><span>&nbsp;</span></p>\n<p><span>Whether you’re preparing to create your first (or hundredth) end cap design, it sometimes helps to get a fresh take and a little inspiration from brands that are killin’ it. Here are five examples of awesome retail end cap displays that’ll help inspire your retail store design and boost your margins.</span></p>\n<h2 style=\"font-size: 36px;\"><span style=\"font-size: 30px;\">1: Trader Joe’s “Make Your Own Guacamole” </span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Trader%20Joes%20Guac.jpg\" alt=\"Trader Joes Guac\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>Okay, this end cap has us salivating. While there are some nice design touches (the little footballs to trigger thoughts of Superbowl season and all the parties for hosting), the magic of this design isn’t the imagery itself, but the pairing of several different products to send a bigger message. Tomatoes alone probably wouldn’t inspire the casual shopper to make guacamole on a whim, but having all of the ingredients in one convenient place? </span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>Creatively pairs perishable items to drive sales</span></li>\n<li><span> </span><span>Has a consistent, earthy look and feel that’s on-brand with Trader Joe’s</span></li>\n<li><span> </span><span>Creates a sense of urgency paired with football season</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>2: Cazadores Tequila</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Cazadores.jpg\" alt=\"Cazadores\" width=\"1080\" loading=\"lazy\" style=\"width: 1080px; margin: 30px 0px;\"></p>\n<p><span>While it’s not an end cap as displayed here, the concept here was too good not to include on this list (and this display could easily be moved to an end cap position, or a variety of other places, in a store). The eye-catching Día de Muertos theme, complete with a life-sized skeleton, is sure to turn heads regardless of what’s on a customer’s shopping list. There are only two products featured, helping to streamline the design and keep shoppers from experiencing decision fatigue or confusion. </span><span>&nbsp;</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The colorful, maximalist life-size mannequin is impossible to ignore</span></li>\n<li><span> </span><span>The display is versatile and could easily be used as a popup or an end cap</span></li>\n<li><span> </span><span>There’s a strong, consistent, and timely theme</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>3: M&amp;Ms Light-Up Display</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/M&amp;M.jpeg\" alt=\"M&amp;M\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Anyone who’s ever gone to a grocery store with a child can attest to the fact that this is an effective end cap display. It’s simple. It balances light with shadow and big with small. It’s 100% committed to the colorful M&amp;Ms brand identity, and the candies are at the perfect (or not perfect, depending on who you ask) height for little hands to grab.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It uses backlighting in a creative way to catch attention</span></li>\n<li><span> </span><span>It conveys joy and simple pleasure, which is spot-on with the product itself</span></li>\n<li><span> </span><span>It’s for children, and positioned at their reach (sorry, mom and dad).</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>4: Arctic Ice</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Arctic%20Ice%201.jpg\" alt=\"Arctic Ice 1\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></p>\n<p><span>Here’s an end cap design we did for Arctic Ice cooler packs that’s extremely versatile. It can also function as a standalone or a wall display. It shares key product features using clean visuals to the left, while displaying the product itself in a tidy compartment to the right. The brand name is large and highly visible from different angles.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>It highlights the product variations in an easy-to-digest, visual format</span></li>\n<li><span> </span><span>It’s clean, on-brand, and clutter-free</span></li>\n<li><span> </span><span>It has multiple dimensions and a balance of weight between elements</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>5: Lifesize Lego Photo-Op</span></h2>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/Lego.jpeg\" alt=\"Lego\" width=\"769\" loading=\"lazy\" style=\"width: 769px; margin: 30px 0px;\"></p>\n<p><span>Who wouldn’t want to stop and snap a selfie with this guy? This Lego end cap takes an existing product and blows it up to life-size to capture attention — and it works. Pair that with the simplicity of the giant yellow Lego and the handful of products underfoot, and this design makes for a highly effective (yet deceptively simple) end cap display.</span></p>\n<p><strong><span>Why we love it:</span></strong></p>\n<ul>\n<li><span> </span><span>The life-size Lego guy makes for a perfect photo-op, which means free marketing</span></li>\n<li><span> </span><span>It’s aligned with the Lego brand: one that’s equal parts magic and “larger than life” possibilities</span></li>\n<li><span> </span><span>It makes it clear from a distance that this is where to find the Legos</span></li>\n</ul>\n<h2 style=\"font-size: 30px;\"><span>How to Create an End Cap Design That Sells</span></h2>\n<p><span>Now that you have a bit of inspiration to work from, what’s the next step? Designing your perfect end cap display requires a mix of artistic and strategic know-how, which usually means working with an experienced retail designer. Here are a few tactics to help you communicate your ideas to your retail designer for the best possible outcome.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Focus on one product, or a series of related products</span></h3>\n<p><span>The best end cap displays are cohesive. After all, an end cap doesn’t provide a lot of space to get crazy with product variations, and too many products in an end cap can look crowded and confusing to your shoppers. To avoid sending mixed messages, it’s best to choose one product to highlight or select a combination of products that relate to one another (like in the guacamole example above). </span></p>\n<p><span>If you don’t already have a product in mind for your end cap, consider featuring:</span></p>\n<ul>\n<li><span> </span><span>A newly launched product</span></li>\n<li><span> </span><span>A product that will significantly boost your revenue</span></li>\n<li><span> </span><span>A perishable product that will expire soon</span></li>\n</ul>\n<h3><span style=\"color: #4c4c4d;\">Write down words that convey the essence of your brand or product.</span></h3>\n<p><span>Is your product fun and kid-focused? Sleek and sophisticated? Organic and healthy? Masculine, feminine, or neutral? Brainstorm words to describe how you’d like the ideal end cap display<span style=\"color: black;\"> to </span>feel and pull terminology from your existing marketing materials or style guides, if you have them. The better you can explain your product and its target audience to a potential designer, the better your end cap display will turn out.</span></p>\n<h3><span style=\"color: #4c4c4d;\">Create a mood board.</span></h3>\n<p><span>Sometimes it’s far easier to show a designer the type of thing you’re looking for than to try to describe it. Use Pinterest or good old-fashioned magazines to piece together a mood board that conveys the colors, textures, and styles you want to include in your end cap design.</span><span>&nbsp;</span></p>\n<p><span>To optimize your end cap design and drive sales up, you’ll want professional help at every step of the way. An experienced design partner can connect you to relevant experts and help you craft your ideal vision. The right partner can assist in every part of the process, from brainstorming to logistics.</span></p>\n<p><em>Don’t have an experienced design partner to help you create awesome end cap displays? IDD has been in the custom retail design industry for decades and knows what it takes to craft solutions that drive sales.<span style=\"color: #f7943e;\"> <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult here.</a></span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\" id=\"__hsNewLink\">&nbsp;</a></em></p>", "rssSummary" : "<p><span>End cap displays, when done well, have the power to draw customers to aisles of your store they wouldn’t have otherwise glanced at — while encouraging them to consider products they might never have known about. They can also serve as great wayfinding tools, guiding customers to specific products or categories of products in a large store. They have measurable benefits, too; an Oracle study of items placed on end cap displays in grocery stores showed that strategically-placed end caps can deliver an incredible <a href=\"https://www.oracle.com/webfolder/s/adv/doc1/Grocery-Optimization-GB.pdf?elqTrackId=fc893adbe68f4ec58d9f2159e50f41e8&amp;elqaid=78162&amp;elqat=2\"><span style=\"color: #1155cc;\">32% sales increase for that item</span></a>.</span></p>\n", "rssSummaryFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/MicrosoftTeams-image.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710265106516, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/3ce46064-92d7-4138-9054-05171795bb4f.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/5-examples-of-awesome-retail-endcap-displays", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117, 135463177313 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695058018352, "deletedAt" : 0, "description" : "", "id" : 135463177313, "label" : "End Cap Display", "language" : "en", "name" : "End Cap Display", "portalId" : 4871505, "slug" : "end-cap-display", "translatedFromId" : null, "translations" : { }, "updated" : 1695743850485 } ], "tagNames" : [ "Display Marketing", "End Cap Display" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "5 Examples of Awesome Retail End Cap Displays", "tmsId" : null, "topicIds" : [ 135463177117, 135463177313 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695058018352, "deletedAt" : 0, "description" : "", "id" : 135463177313, "label" : "End Cap Display", "language" : "en", "name" : "End Cap Display", "portalId" : 4871505, "slug" : "end-cap-display", "translatedFromId" : null, "translations" : { }, "updated" : 1695743850485 } ], "topicNames" : [ "Display Marketing", "End Cap Display" ], "topics" : [ 135463177117, 135463177313 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1695922706997, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/5-examples-of-awesome-retail-endcap-displays", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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"htmlTitle" : "6 Tips to Get Your Brand on Dispensary Shelves", "id" : 66870380338, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "6 Tips to Get Your Brand on Dispensary Shelves", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "featured_image_height" : 1260, "featured_image_width" : 2400, "post_summary" : "<p><span>You’ve done the hard part: designing, testing, adjusting, and finalizing your 420-friendly product. It should practically sell itself at this point, right? Kidding. You know creating your product is only half the battle, but now it’s time to spread the word, build relationships with retailers, and grab your slice of market share. </span><span>So where do you begin?</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135808032326, 135463177117 ], "topic_ids" : [ 135808032326, 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Your-Brand-on-Dispensary-Shelves.jpg", "featured_image_alt_text" : "6 tips to get your brand on dispensary shelves", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "We’ve compiled this list of six practical tips on how to get your product on dispensary shelves so you can start seeing some return on your investment.", "post_body" : "<p><span>You’ve done the hard part: designing, testing, adjusting, and finalizing your 420-friendly product. It should practically sell itself at this point, right? Kidding. You know creating your product is only half the battle, but now it’s time to spread the word, build relationships with retailers, and grab your slice of market share. </span><span>So where do you begin?</span></p>\n<!--more-->\n<p><span>We’ve compiled a list of six practical tips on how to get your product on dispensary shelves so you can start seeing some return on your investment.</span></p>\n<h2><span>1: Know, and flaunt, your unique value proposition</span></h2>\n<p><span>It’s a competitive landscape out there for cannabis products, so simply believing your product is great isn’t enough. To set you apart from competitors, you need a unique value proposition—a brief statement that depicts what’s so special about your offering. Your value prop, first and foremost, speaks to the benefit your product brings to your audience. It’s not about you, but about them: so how does it really help your target audience? Brainstorm the physical, mental, social, and emotional benefits customers realize when they use your product. Then, convert those ideas into a concise unique value proposition. Here are some (made up) examples:</span></p>\n<p><span>Cannabis Product XYZ…</span></p>\n<ul>\n<li><span>… makes bedtime a breeze.</span></li>\n<li><span>… is environmentally friendly (and friendly on your wallet).</span></li>\n<li><span>… reduces anxiety quickly.</span></li>\n<li><span>… tastes just like grandma’s chocolate chip cookies.</span>&nbsp;</li>\n</ul>\n<p><span>Your unique value proposition doesn’t have to be a work of art. It’s like an elevator pitch for your product: the simpler (and easier to memorize) it is, the better. When it can, make sure it encapsulates why you’re in business and tells a story. With this in the back of your mind, it’s worlds easier to pitch your product to retailers and dispensaries and build their trust.</span></p>\n<h2><span>2: Don’t skimp on cannabis packaging design</span></h2>\n<p><span>While there are plenty of areas where you might be able to cut corners and get away with it, design simply isn’t one of them. Hire the best designer you can afford, ideally one who has worked in the cannabis industry before, and tell them the story of your brand. Consider:</span><span>&nbsp;</span></p>\n<ul style=\"line-height: 1.5;\">\n<li>Overall mood.<span> What colors convey the mood of this particular product? Consider brightness, contrast, and saturation—what’s the first impression you want your packaging to generate from across the room?</span></li>\n<li><span>Font styling contributes as much to the feel of your brand as its color scheme.</span></li>\n<li><span></span><span>Do you want to use photography-based design or illustration? Digital or non-digital art? Would making your packaging see-through better highlight the product itself?</span></li>\n<li>Packaging design.<span> There are a wide variety of packaging options for cannabis products, many of which have regulatory or practical considerations—for example, childproofing or keeping moisture out. Do you want to incorporate eco-friendly designs, such as those that don’t include plastic?</span></li>\n<li><span></span><span>Don’t forget about warning labels and nutritional information on your packaging.</span></li>\n</ul>\n<h2><span>3: Make cold calls</span></h2>\n<p><span>They’re awkward at first, but they get easier over time (we promise). Sales really is a numbers game, meaning the more retailers you’re reaching out to, the more “yes” you’ll begin to hear. Note: in the digital age, cold calling isn’t limited to sitting down with a list of phone numbers and asking to speak with the store owner. Connect with prospects on social media, join groups for those in the cannabis industry, and read cannabis trade magazines for leads.</span></p>\n<p><span>And while it may be tempting to pop into your local dispensary to pitch your product, don’t. Nobody likes to be blindsided, especially not a busy retailer in the cannabis industry—book an appointment first.</span></p>\n<h2><span>4: Show your credentials</span></h2>\n<p><span>While likely a no-brainer, the very first step to get your product onto a dispensary’s shelves is to show that you’re licensed to operate a cannabis business in your state. Have your documentation ready at your first meeting with a prospect to show them you mean business.</span></p>\n<h2><span>5: Know your numbers</span></h2>\n<p><span>While your product’s end users often buy based on emotion, retailers stock your product based on profitability. Demonstrate that your wholesale price makes room for the retailer to bring home a reasonable margin and then move onto the feel-good pitch about how you started your brand to help alleviate your mom’s arthritis pain. Even the friendliest of dispensary owners need to turn a profit at the end of the day, so have your numbers on lockdown before you meet.</span></p>\n<h2><span>6: Bring samples and freebies to potential retailers and dispensaries</span></h2>\n<p><span>One of the best ways to get a potential retailer on board with your product is to let them try it out. Bring free samples to your prospects and consider other ways to provide something of value. Can you offer a special deal on their first purchase? Do you have flyers or other handouts and giveaways that can make a lasting impression? What about instructions for using your product? Keep your first meeting focused on how your product will help <em>their</em> customers, and they’re much more likely to stock it.</span><span>&nbsp;</span></p>\n<p><span>The presentation of your cannabis product applies to not only the packaging but also the retail space it resides in. Attention-grabbing displays and fixtures are necessary to draw customers to your top-notch products. <em>If you’re looking for a design firm that will provide essential retail solutions, IDD is the retail designer for you. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we’ll work with you every step of the way.</em></span></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695922336662, "rss_body" : "<p><span>You’ve done the hard part: designing, testing, adjusting, and finalizing your 420-friendly product. It should practically sell itself at this point, right? Kidding. You know creating your product is only half the battle, but now it’s time to spread the word, build relationships with retailers, and grab your slice of market share. </span><span>So where do you begin?</span></p>\n<!--more-->\n<p><span>We’ve compiled a list of six practical tips on how to get your product on dispensary shelves so you can start seeing some return on your investment.</span></p>\n<h2><span>1: Know, and flaunt, your unique value proposition</span></h2>\n<p><span>It’s a competitive landscape out there for cannabis products, so simply believing your product is great isn’t enough. To set you apart from competitors, you need a unique value proposition—a brief statement that depicts what’s so special about your offering. Your value prop, first and foremost, speaks to the benefit your product brings to your audience. It’s not about you, but about them: so how does it really help your target audience? Brainstorm the physical, mental, social, and emotional benefits customers realize when they use your product. Then, convert those ideas into a concise unique value proposition. Here are some (made up) examples:</span></p>\n<p><span>Cannabis Product XYZ…</span></p>\n<ul>\n<li><span>… makes bedtime a breeze.</span></li>\n<li><span>… is environmentally friendly (and friendly on your wallet).</span></li>\n<li><span>… reduces anxiety quickly.</span></li>\n<li><span>… tastes just like grandma’s chocolate chip cookies.</span>&nbsp;</li>\n</ul>\n<p><span>Your unique value proposition doesn’t have to be a work of art. It’s like an elevator pitch for your product: the simpler (and easier to memorize) it is, the better. When it can, make sure it encapsulates why you’re in business and tells a story. With this in the back of your mind, it’s worlds easier to pitch your product to retailers and dispensaries and build their trust.</span></p>\n<h2><span>2: Don’t skimp on cannabis packaging design</span></h2>\n<p><span>While there are plenty of areas where you might be able to cut corners and get away with it, design simply isn’t one of them. Hire the best designer you can afford, ideally one who has worked in the cannabis industry before, and tell them the story of your brand. Consider:</span><span>&nbsp;</span></p>\n<ul style=\"line-height: 1.5;\">\n<li>Overall mood.<span> What colors convey the mood of this particular product? Consider brightness, contrast, and saturation—what’s the first impression you want your packaging to generate from across the room?</span></li>\n<li><span>Font styling contributes as much to the feel of your brand as its color scheme.</span></li>\n<li><span></span><span>Do you want to use photography-based design or illustration? Digital or non-digital art? Would making your packaging see-through better highlight the product itself?</span></li>\n<li>Packaging design.<span> There are a wide variety of packaging options for cannabis products, many of which have regulatory or practical considerations—for example, childproofing or keeping moisture out. Do you want to incorporate eco-friendly designs, such as those that don’t include plastic?</span></li>\n<li><span></span><span>Don’t forget about warning labels and nutritional information on your packaging.</span></li>\n</ul>\n<h2><span>3: Make cold calls</span></h2>\n<p><span>They’re awkward at first, but they get easier over time (we promise). Sales really is a numbers game, meaning the more retailers you’re reaching out to, the more “yes” you’ll begin to hear. Note: in the digital age, cold calling isn’t limited to sitting down with a list of phone numbers and asking to speak with the store owner. Connect with prospects on social media, join groups for those in the cannabis industry, and read cannabis trade magazines for leads.</span></p>\n<p><span>And while it may be tempting to pop into your local dispensary to pitch your product, don’t. Nobody likes to be blindsided, especially not a busy retailer in the cannabis industry—book an appointment first.</span></p>\n<h2><span>4: Show your credentials</span></h2>\n<p><span>While likely a no-brainer, the very first step to get your product onto a dispensary’s shelves is to show that you’re licensed to operate a cannabis business in your state. Have your documentation ready at your first meeting with a prospect to show them you mean business.</span></p>\n<h2><span>5: Know your numbers</span></h2>\n<p><span>While your product’s end users often buy based on emotion, retailers stock your product based on profitability. Demonstrate that your wholesale price makes room for the retailer to bring home a reasonable margin and then move onto the feel-good pitch about how you started your brand to help alleviate your mom’s arthritis pain. Even the friendliest of dispensary owners need to turn a profit at the end of the day, so have your numbers on lockdown before you meet.</span></p>\n<h2><span>6: Bring samples and freebies to potential retailers and dispensaries</span></h2>\n<p><span>One of the best ways to get a potential retailer on board with your product is to let them try it out. Bring free samples to your prospects and consider other ways to provide something of value. Can you offer a special deal on their first purchase? Do you have flyers or other handouts and giveaways that can make a lasting impression? What about instructions for using your product? Keep your first meeting focused on how your product will help <em>their</em> customers, and they’re much more likely to stock it.</span><span>&nbsp;</span></p>\n<p><span>The presentation of your cannabis product applies to not only the packaging but also the retail space it resides in. Attention-grabbing displays and fixtures are necessary to draw customers to your top-notch products. <em>If you’re looking for a design firm that will provide essential retail solutions, IDD is the retail designer for you. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we’ll work with you every step of the way.</em></span></p>", "rss_summary" : "<p><span>You’ve done the hard part: designing, testing, adjusting, and finalizing your 420-friendly product. It should practically sell itself at this point, right? Kidding. 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It should practically sell itself at this point, right? Kidding. You know creating your product is only half the battle, but now it’s time to spread the word, build relationships with retailers, and grab your slice of market share. </span><span>So where do you begin?</span></p>\n<!--more-->\n<p><span>We’ve compiled a list of six practical tips on how to get your product on dispensary shelves so you can start seeing some return on your investment.</span></p>\n<h2><span>1: Know, and flaunt, your unique value proposition</span></h2>\n<p><span>It’s a competitive landscape out there for cannabis products, so simply believing your product is great isn’t enough. To set you apart from competitors, you need a unique value proposition—a brief statement that depicts what’s so special about your offering. Your value prop, first and foremost, speaks to the benefit your product brings to your audience. It’s not about you, but about them: so how does it really help your target audience? Brainstorm the physical, mental, social, and emotional benefits customers realize when they use your product. Then, convert those ideas into a concise unique value proposition. Here are some (made up) examples:</span></p>\n<p><span>Cannabis Product XYZ…</span></p>\n<ul>\n<li><span>… makes bedtime a breeze.</span></li>\n<li><span>… is environmentally friendly (and friendly on your wallet).</span></li>\n<li><span>… reduces anxiety quickly.</span></li>\n<li><span>… tastes just like grandma’s chocolate chip cookies.</span>&nbsp;</li>\n</ul>\n<p><span>Your unique value proposition doesn’t have to be a work of art. It’s like an elevator pitch for your product: the simpler (and easier to memorize) it is, the better. When it can, make sure it encapsulates why you’re in business and tells a story. With this in the back of your mind, it’s worlds easier to pitch your product to retailers and dispensaries and build their trust.</span></p>\n<h2><span>2: Don’t skimp on cannabis packaging design</span></h2>\n<p><span>While there are plenty of areas where you might be able to cut corners and get away with it, design simply isn’t one of them. Hire the best designer you can afford, ideally one who has worked in the cannabis industry before, and tell them the story of your brand. Consider:</span><span>&nbsp;</span></p>\n<ul style=\"line-height: 1.5;\">\n<li>Overall mood.<span> What colors convey the mood of this particular product? Consider brightness, contrast, and saturation—what’s the first impression you want your packaging to generate from across the room?</span></li>\n<li><span>Font styling contributes as much to the feel of your brand as its color scheme.</span></li>\n<li><span></span><span>Do you want to use photography-based design or illustration? Digital or non-digital art? Would making your packaging see-through better highlight the product itself?</span></li>\n<li>Packaging design.<span> There are a wide variety of packaging options for cannabis products, many of which have regulatory or practical considerations—for example, childproofing or keeping moisture out. Do you want to incorporate eco-friendly designs, such as those that don’t include plastic?</span></li>\n<li><span></span><span>Don’t forget about warning labels and nutritional information on your packaging.</span></li>\n</ul>\n<h2><span>3: Make cold calls</span></h2>\n<p><span>They’re awkward at first, but they get easier over time (we promise). Sales really is a numbers game, meaning the more retailers you’re reaching out to, the more “yes” you’ll begin to hear. Note: in the digital age, cold calling isn’t limited to sitting down with a list of phone numbers and asking to speak with the store owner. Connect with prospects on social media, join groups for those in the cannabis industry, and read cannabis trade magazines for leads.</span></p>\n<p><span>And while it may be tempting to pop into your local dispensary to pitch your product, don’t. Nobody likes to be blindsided, especially not a busy retailer in the cannabis industry—book an appointment first.</span></p>\n<h2><span>4: Show your credentials</span></h2>\n<p><span>While likely a no-brainer, the very first step to get your product onto a dispensary’s shelves is to show that you’re licensed to operate a cannabis business in your state. Have your documentation ready at your first meeting with a prospect to show them you mean business.</span></p>\n<h2><span>5: Know your numbers</span></h2>\n<p><span>While your product’s end users often buy based on emotion, retailers stock your product based on profitability. Demonstrate that your wholesale price makes room for the retailer to bring home a reasonable margin and then move onto the feel-good pitch about how you started your brand to help alleviate your mom’s arthritis pain. Even the friendliest of dispensary owners need to turn a profit at the end of the day, so have your numbers on lockdown before you meet.</span></p>\n<h2><span>6: Bring samples and freebies to potential retailers and dispensaries</span></h2>\n<p><span>One of the best ways to get a potential retailer on board with your product is to let them try it out. Bring free samples to your prospects and consider other ways to provide something of value. Can you offer a special deal on their first purchase? Do you have flyers or other handouts and giveaways that can make a lasting impression? What about instructions for using your product? Keep your first meeting focused on how your product will help <em>their</em> customers, and they’re much more likely to stock it.</span><span>&nbsp;</span></p>\n<p><span>The presentation of your cannabis product applies to not only the packaging but also the retail space it resides in. Attention-grabbing displays and fixtures are necessary to draw customers to your top-notch products. <em>If you’re looking for a design firm that will provide essential retail solutions, IDD is the retail designer for you. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we’ll work with you every step of the way.</em></span></p>", "postBodyRss" : "<p><span>You’ve done the hard part: designing, testing, adjusting, and finalizing your 420-friendly product. It should practically sell itself at this point, right? Kidding. You know creating your product is only half the battle, but now it’s time to spread the word, build relationships with retailers, and grab your slice of market share. </span><span>So where do you begin?</span></p>\n<!--more-->\n<p><span>We’ve compiled a list of six practical tips on how to get your product on dispensary shelves so you can start seeing some return on your investment.</span></p>\n<h2><span>1: Know, and flaunt, your unique value proposition</span></h2>\n<p><span>It’s a competitive landscape out there for cannabis products, so simply believing your product is great isn’t enough. To set you apart from competitors, you need a unique value proposition—a brief statement that depicts what’s so special about your offering. Your value prop, first and foremost, speaks to the benefit your product brings to your audience. It’s not about you, but about them: so how does it really help your target audience? Brainstorm the physical, mental, social, and emotional benefits customers realize when they use your product. Then, convert those ideas into a concise unique value proposition. Here are some (made up) examples:</span></p>\n<p><span>Cannabis Product XYZ…</span></p>\n<ul>\n<li><span>… makes bedtime a breeze.</span></li>\n<li><span>… is environmentally friendly (and friendly on your wallet).</span></li>\n<li><span>… reduces anxiety quickly.</span></li>\n<li><span>… tastes just like grandma’s chocolate chip cookies.</span>&nbsp;</li>\n</ul>\n<p><span>Your unique value proposition doesn’t have to be a work of art. It’s like an elevator pitch for your product: the simpler (and easier to memorize) it is, the better. When it can, make sure it encapsulates why you’re in business and tells a story. With this in the back of your mind, it’s worlds easier to pitch your product to retailers and dispensaries and build their trust.</span></p>\n<h2><span>2: Don’t skimp on cannabis packaging design</span></h2>\n<p><span>While there are plenty of areas where you might be able to cut corners and get away with it, design simply isn’t one of them. Hire the best designer you can afford, ideally one who has worked in the cannabis industry before, and tell them the story of your brand. Consider:</span><span>&nbsp;</span></p>\n<ul style=\"line-height: 1.5;\">\n<li>Overall mood.<span> What colors convey the mood of this particular product? Consider brightness, contrast, and saturation—what’s the first impression you want your packaging to generate from across the room?</span></li>\n<li><span>Font styling contributes as much to the feel of your brand as its color scheme.</span></li>\n<li><span></span><span>Do you want to use photography-based design or illustration? Digital or non-digital art? Would making your packaging see-through better highlight the product itself?</span></li>\n<li>Packaging design.<span> There are a wide variety of packaging options for cannabis products, many of which have regulatory or practical considerations—for example, childproofing or keeping moisture out. Do you want to incorporate eco-friendly designs, such as those that don’t include plastic?</span></li>\n<li><span></span><span>Don’t forget about warning labels and nutritional information on your packaging.</span></li>\n</ul>\n<h2><span>3: Make cold calls</span></h2>\n<p><span>They’re awkward at first, but they get easier over time (we promise). Sales really is a numbers game, meaning the more retailers you’re reaching out to, the more “yes” you’ll begin to hear. Note: in the digital age, cold calling isn’t limited to sitting down with a list of phone numbers and asking to speak with the store owner. Connect with prospects on social media, join groups for those in the cannabis industry, and read cannabis trade magazines for leads.</span></p>\n<p><span>And while it may be tempting to pop into your local dispensary to pitch your product, don’t. Nobody likes to be blindsided, especially not a busy retailer in the cannabis industry—book an appointment first.</span></p>\n<h2><span>4: Show your credentials</span></h2>\n<p><span>While likely a no-brainer, the very first step to get your product onto a dispensary’s shelves is to show that you’re licensed to operate a cannabis business in your state. Have your documentation ready at your first meeting with a prospect to show them you mean business.</span></p>\n<h2><span>5: Know your numbers</span></h2>\n<p><span>While your product’s end users often buy based on emotion, retailers stock your product based on profitability. Demonstrate that your wholesale price makes room for the retailer to bring home a reasonable margin and then move onto the feel-good pitch about how you started your brand to help alleviate your mom’s arthritis pain. Even the friendliest of dispensary owners need to turn a profit at the end of the day, so have your numbers on lockdown before you meet.</span></p>\n<h2><span>6: Bring samples and freebies to potential retailers and dispensaries</span></h2>\n<p><span>One of the best ways to get a potential retailer on board with your product is to let them try it out. Bring free samples to your prospects and consider other ways to provide something of value. Can you offer a special deal on their first purchase? Do you have flyers or other handouts and giveaways that can make a lasting impression? What about instructions for using your product? Keep your first meeting focused on how your product will help <em>their</em> customers, and they’re much more likely to stock it.</span><span>&nbsp;</span></p>\n<p><span>The presentation of your cannabis product applies to not only the packaging but also the retail space it resides in. Attention-grabbing displays and fixtures are necessary to draw customers to your top-notch products. <em>If you’re looking for a design firm that will provide essential retail solutions, IDD is the retail designer for you. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we’ll work with you every step of the way.</em></span></p>", "postEmailContent" : "<p><span>You’ve done the hard part: designing, testing, adjusting, and finalizing your 420-friendly product. It should practically sell itself at this point, right? Kidding. 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Brainstorm the physical, mental, social, and emotional benefits customers realize when they use your product. Then, convert those ideas into a concise unique value proposition. Here are some (made up) examples:</span></p>\n<p><span>Cannabis Product XYZ…</span></p>\n<ul>\n<li><span>… makes bedtime a breeze.</span></li>\n<li><span>… is environmentally friendly (and friendly on your wallet).</span></li>\n<li><span>… reduces anxiety quickly.</span></li>\n<li><span>… tastes just like grandma’s chocolate chip cookies.</span>&nbsp;</li>\n</ul>\n<p><span>Your unique value proposition doesn’t have to be a work of art. It’s like an elevator pitch for your product: the simpler (and easier to memorize) it is, the better. When it can, make sure it encapsulates why you’re in business and tells a story. With this in the back of your mind, it’s worlds easier to pitch your product to retailers and dispensaries and build their trust.</span></p>\n<h2><span>2: Don’t skimp on cannabis packaging design</span></h2>\n<p><span>While there are plenty of areas where you might be able to cut corners and get away with it, design simply isn’t one of them. Hire the best designer you can afford, ideally one who has worked in the cannabis industry before, and tell them the story of your brand. Consider:</span><span>&nbsp;</span></p>\n<ul style=\"line-height: 1.5;\">\n<li>Overall mood.<span> What colors convey the mood of this particular product? Consider brightness, contrast, and saturation—what’s the first impression you want your packaging to generate from across the room?</span></li>\n<li><span>Font styling contributes as much to the feel of your brand as its color scheme.</span></li>\n<li><span></span><span>Do you want to use photography-based design or illustration? Digital or non-digital art? Would making your packaging see-through better highlight the product itself?</span></li>\n<li>Packaging design.<span> There are a wide variety of packaging options for cannabis products, many of which have regulatory or practical considerations—for example, childproofing or keeping moisture out. Do you want to incorporate eco-friendly designs, such as those that don’t include plastic?</span></li>\n<li><span></span><span>Don’t forget about warning labels and nutritional information on your packaging.</span></li>\n</ul>\n<h2><span>3: Make cold calls</span></h2>\n<p><span>They’re awkward at first, but they get easier over time (we promise). Sales really is a numbers game, meaning the more retailers you’re reaching out to, the more “yes” you’ll begin to hear. Note: in the digital age, cold calling isn’t limited to sitting down with a list of phone numbers and asking to speak with the store owner. Connect with prospects on social media, join groups for those in the cannabis industry, and read cannabis trade magazines for leads.</span></p>\n<p><span>And while it may be tempting to pop into your local dispensary to pitch your product, don’t. Nobody likes to be blindsided, especially not a busy retailer in the cannabis industry—book an appointment first.</span></p>\n<h2><span>4: Show your credentials</span></h2>\n<p><span>While likely a no-brainer, the very first step to get your product onto a dispensary’s shelves is to show that you’re licensed to operate a cannabis business in your state. Have your documentation ready at your first meeting with a prospect to show them you mean business.</span></p>\n<h2><span>5: Know your numbers</span></h2>\n<p><span>While your product’s end users often buy based on emotion, retailers stock your product based on profitability. Demonstrate that your wholesale price makes room for the retailer to bring home a reasonable margin and then move onto the feel-good pitch about how you started your brand to help alleviate your mom’s arthritis pain. Even the friendliest of dispensary owners need to turn a profit at the end of the day, so have your numbers on lockdown before you meet.</span></p>\n<h2><span>6: Bring samples and freebies to potential retailers and dispensaries</span></h2>\n<p><span>One of the best ways to get a potential retailer on board with your product is to let them try it out. Bring free samples to your prospects and consider other ways to provide something of value. Can you offer a special deal on their first purchase? Do you have flyers or other handouts and giveaways that can make a lasting impression? What about instructions for using your product? Keep your first meeting focused on how your product will help <em>their</em> customers, and they’re much more likely to stock it.</span><span>&nbsp;</span></p>\n<p><span>The presentation of your cannabis product applies to not only the packaging but also the retail space it resides in. Attention-grabbing displays and fixtures are necessary to draw customers to your top-notch products. <em>If you’re looking for a design firm that will provide essential retail solutions, IDD is the retail designer for you. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we’ll work with you every step of the way.</em></span></p>", "rssSummary" : "<p><span>You’ve done the hard part: designing, testing, adjusting, and finalizing your 420-friendly product. It should practically sell itself at this point, right? Kidding. 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Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135459522955, 135808032326 ], "topic_ids" : [ 135459522955, 135808032326 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Cannabis-Architect-Design-Firms.jpg", "featured_image_alt_text" : "Image inside cannabis store", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Choosing a firm to design your cannabis space isn’t a decision to take lightly; it will impact more than the look and feel of your facility or dispensary.", "post_body" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n<!--more-->\n<p>If you’re on the hunt for the perfect cannabis architectural design firm to help you with your grow facility, processing facility, or dispensary, you’ve come to the right place. We’ve vetted a range of U.S.-based firms and narrowed it down to the five absolute best in the industry.</p>\n<p>We graded numerous firms based on the following:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Experience with the cannabis industry.</strong> You won’t find anyone in this list who hasn’t created retail displays or other cannabis facility designs — they’re all 420-familiar.</li>\n<li><strong>Design vision and versatility of style. </strong>Art is subjective, but these pros have all demonstrated the ability to deliver attractive designs for a range of budgets, styles, and tastes.</li>\n<li><strong>Good reputation.</strong> These firms feature strong testimonials from happy clients and have established themselves as leaders in the architecture and design industries.</li>\n<li><strong>Quality of customer service. </strong>Many of these firms go beyond design to help clients with some of the regulatory challenges associated with running a cannabis business.</li>\n<li><strong>Breadth and depth of services. </strong>These picks include companies that offer end-to-end solutions, from store layout design and retail display design all the way down to the details like cannabis display jars.</li>\n</ul>\n<p>Let’s get to it. Here are InStore Design Display’s top five cannabis architectural design firms of 2022.</p>\n<h3>CLC Design Studio</h3>\n<p>Website: <span><a href=\"https://clcdesignstudio.com/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://clcdesignstudio.com/portfolio/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/portfolio/</span></a></span></p>\n<p>Location: Philadelphia, PA</p>\n<p>Style at a glance: Minimal, sleek, modern</p>\n<p>CLC Design Studio is a woman-owned firm that takes a holistic approach when working with clients, providing everything from building and zone code analysis to site location assistance, budget and schedule development, and interior design services. Moriconi Flowers, Ltd. invited founder Christina Casile to participate as a consultant on a team of experts that advise new entrants to the cannabis industry on their marijuana permit application projects. This helped to establish her as an expert architect and designer in the cannabis industry, leading to an array of award-winning projects for various dispensaries across the country.</p>\n<p>CLC touts a focus on “innovative, cost-effective services” for both new construction and renovations, and plays various roles in your project — including project management, feasibility studies, construction administration, and other post-design work.</p>\n<h3>Harka Architecture</h3>\n<p>Website: <span><a href=\"https://harkahq.com/\"><span style=\"color: #1155cc;\">https://harkahq.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://harkahq.com/all\"><span style=\"color: #1155cc;\">https://harkahq.com/all</span></a></span></p>\n<p>Location: Portland, OR</p>\n<p>Style at a glance: Sustainable, earthy, warm</p>\n<p>Harka Architecture has a unique and ambitious commitment: <em>to create innovative, inspiring spaces with the lowest carbon footprint possible</em>. Harka’s designers are trained as Certified Energy Managers, meaning they’re uniquely equipped to create high-quality cannabis retail displays, dispensary furniture, and more that has a minimal impact on the environment and your budget.</p>\n<p>When it comes to the cannabis industry, <span><a href=\"https://harkahq.com/cannabis\"><span style=\"color: #1155cc;\">Harka’s cannabis projects</span></a></span> boast a range of high-end and diverse dispensary designs. Client highlights include Five Zero Trees Dispensary, Fine Fettle, and Good Titrations.</p>\n<p>Beyond creating attractive cannabis retail displays for their customers, Harka offers consultative services for business owners who need help with permitting and legalizing their cannabis ventures. Harka is a great end-to-end partner for your cannabis business, having years of experience working in the industry.</p>\n<h3>High Road Design Studio</h3>\n<p>Website: <span><a href=\"https://www.highroadstudio.com/\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.highroadstudio.com/portfolio/dispensary-design\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/portfolio/dispensary-design</span></a></span></p>\n<p>Location: Phoenix, AZ</p>\n<p>Style at a glance: Rich, sleek, striking</p>\n<p>High Road Design Studio provides exceptional interior design and branding solutions exclusively to cannabis businesses. They specialize in dispensary space planning, interior design, and branding solutions, and have won over 15 awards since their founding in 2013, including the Shop! Award for design and the Retail Design Institute’s international design competition.</p>\n<p>Their unparalleled retail designs and application of design thinking to each and every cannabis project have helped their clients change the narrative around cannabis in their communities. If anyone understands the ins and outs of design for the cannabis industry, it’s the team at High Road.</p>\n<h3>The McBride Group</h3>\n<p style=\"font-size: 17px;\"><em>Website: </em><a href=\"https://mcbridedesign.com/\"><span style=\"color: #0563c1;\">https://mcbridedesign.com/</span></a></p>\n<p style=\"font-size: 17px;\">Portfolio: <a href=\"https://mcbridedesign.com/projects\"><span style=\"color: #1155cc;\">https://mcbridedesign.com/projects</span></a></p>\n<p style=\"font-size: 17px;\">Location: Coral Gables, FL</p>\n<p style=\"font-size: 17px;\">Style at a glance: Striking, eclectic, forward-thinking&nbsp;</p>\n<p>The McBride Group is a conglomerate of AlphaThink and McBride Design, two firms that work together to provide a host of services to their cannabis clients — from initial ideation to project development. These experts provide everything from creative and strategic planning for cannabis retail displays to architectural design and project development. The result is a truly innovative aesthetic that blends functionality, flow, and style.</p>\n<p>They’ve designed several dispensaries, cannabis consumption lounges, and a thematic cannabis experience for their clients serving some of the biggest brands around the world. One of their most notable projects was Pineapple Express.</p>\n<h3>MerJ Architecture</h3>\n<p>Website: <span><a href=\"https://www.merjarchitecture.com/\"><span style=\"color: #0563c1;\">https://www.merjarchitecture.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.merjarchitecture.com/portfolio\"><span style=\"color: #1155cc;\">https://www.merjarchitecture.com/portfolio</span></a></span></p>\n<p>Location: Denver, CO</p>\n<p>Style at a glance: Futuristic, bold, organic</p>\n<p>MerJ Architecture designs custom-tailored spaces that focus on customer experience, security, flow, and efficiency. The company, composed of a team of architects, designers, and experts, is exclusively dedicated to the cannabis industry — and creates genuinely innovative designs for dispensaries and cannabis laboratories.</p>\n<p>This firm stays at the forefront of the ever-changing laws and regulations in the cannabis industry, and their clients count on them to provide the guidance they need to create a facility that’s as profitable as it is compliant. MerJ helps clients implement both the design and technology they need to develop cultivation, extraction, processing and testing cannabis environments.</p>\n<h3 style=\"font-size: 20px;\">InStore Design Display: Retail Solutions for Any Business</h3>\n<p>Whether you are a cannabis retailer or an associate of the industry, InStore Design Display will collaborate with your architects and designers to craft insightful, eye-catching displays for your retail space. We also offer in-house fulfillment for retail spaces, fixtures, and displays for physical retailers. If you want to boost your brand with thoughtful, efficient design solutions, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We’ll put you on the map.</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695922874409, "rss_body" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n<!--more-->\n<p>If you’re on the hunt for the perfect cannabis architectural design firm to help you with your grow facility, processing facility, or dispensary, you’ve come to the right place. We’ve vetted a range of U.S.-based firms and narrowed it down to the five absolute best in the industry.</p>\n<p>We graded numerous firms based on the following:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Experience with the cannabis industry.</strong> You won’t find anyone in this list who hasn’t created retail displays or other cannabis facility designs — they’re all 420-familiar.</li>\n<li><strong>Design vision and versatility of style. </strong>Art is subjective, but these pros have all demonstrated the ability to deliver attractive designs for a range of budgets, styles, and tastes.</li>\n<li><strong>Good reputation.</strong> These firms feature strong testimonials from happy clients and have established themselves as leaders in the architecture and design industries.</li>\n<li><strong>Quality of customer service. </strong>Many of these firms go beyond design to help clients with some of the regulatory challenges associated with running a cannabis business.</li>\n<li><strong>Breadth and depth of services. </strong>These picks include companies that offer end-to-end solutions, from store layout design and retail display design all the way down to the details like cannabis display jars.</li>\n</ul>\n<p>Let’s get to it. Here are InStore Design Display’s top five cannabis architectural design firms of 2022.</p>\n<h3>CLC Design Studio</h3>\n<p>Website: <span><a href=\"https://clcdesignstudio.com/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://clcdesignstudio.com/portfolio/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/portfolio/</span></a></span></p>\n<p>Location: Philadelphia, PA</p>\n<p>Style at a glance: Minimal, sleek, modern</p>\n<p>CLC Design Studio is a woman-owned firm that takes a holistic approach when working with clients, providing everything from building and zone code analysis to site location assistance, budget and schedule development, and interior design services. Moriconi Flowers, Ltd. invited founder Christina Casile to participate as a consultant on a team of experts that advise new entrants to the cannabis industry on their marijuana permit application projects. This helped to establish her as an expert architect and designer in the cannabis industry, leading to an array of award-winning projects for various dispensaries across the country.</p>\n<p>CLC touts a focus on “innovative, cost-effective services” for both new construction and renovations, and plays various roles in your project — including project management, feasibility studies, construction administration, and other post-design work.</p>\n<h3>Harka Architecture</h3>\n<p>Website: <span><a href=\"https://harkahq.com/\"><span style=\"color: #1155cc;\">https://harkahq.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://harkahq.com/all\"><span style=\"color: #1155cc;\">https://harkahq.com/all</span></a></span></p>\n<p>Location: Portland, OR</p>\n<p>Style at a glance: Sustainable, earthy, warm</p>\n<p>Harka Architecture has a unique and ambitious commitment: <em>to create innovative, inspiring spaces with the lowest carbon footprint possible</em>. Harka’s designers are trained as Certified Energy Managers, meaning they’re uniquely equipped to create high-quality cannabis retail displays, dispensary furniture, and more that has a minimal impact on the environment and your budget.</p>\n<p>When it comes to the cannabis industry, <span><a href=\"https://harkahq.com/cannabis\"><span style=\"color: #1155cc;\">Harka’s cannabis projects</span></a></span> boast a range of high-end and diverse dispensary designs. Client highlights include Five Zero Trees Dispensary, Fine Fettle, and Good Titrations.</p>\n<p>Beyond creating attractive cannabis retail displays for their customers, Harka offers consultative services for business owners who need help with permitting and legalizing their cannabis ventures. Harka is a great end-to-end partner for your cannabis business, having years of experience working in the industry.</p>\n<h3>High Road Design Studio</h3>\n<p>Website: <span><a href=\"https://www.highroadstudio.com/\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.highroadstudio.com/portfolio/dispensary-design\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/portfolio/dispensary-design</span></a></span></p>\n<p>Location: Phoenix, AZ</p>\n<p>Style at a glance: Rich, sleek, striking</p>\n<p>High Road Design Studio provides exceptional interior design and branding solutions exclusively to cannabis businesses. They specialize in dispensary space planning, interior design, and branding solutions, and have won over 15 awards since their founding in 2013, including the Shop! Award for design and the Retail Design Institute’s international design competition.</p>\n<p>Their unparalleled retail designs and application of design thinking to each and every cannabis project have helped their clients change the narrative around cannabis in their communities. If anyone understands the ins and outs of design for the cannabis industry, it’s the team at High Road.</p>\n<h3>The McBride Group</h3>\n<p style=\"font-size: 17px;\"><em>Website: </em><a href=\"https://mcbridedesign.com/\"><span style=\"color: #0563c1;\">https://mcbridedesign.com/</span></a></p>\n<p style=\"font-size: 17px;\">Portfolio: <a href=\"https://mcbridedesign.com/projects\"><span style=\"color: #1155cc;\">https://mcbridedesign.com/projects</span></a></p>\n<p style=\"font-size: 17px;\">Location: Coral Gables, FL</p>\n<p style=\"font-size: 17px;\">Style at a glance: Striking, eclectic, forward-thinking&nbsp;</p>\n<p>The McBride Group is a conglomerate of AlphaThink and McBride Design, two firms that work together to provide a host of services to their cannabis clients — from initial ideation to project development. These experts provide everything from creative and strategic planning for cannabis retail displays to architectural design and project development. The result is a truly innovative aesthetic that blends functionality, flow, and style.</p>\n<p>They’ve designed several dispensaries, cannabis consumption lounges, and a thematic cannabis experience for their clients serving some of the biggest brands around the world. One of their most notable projects was Pineapple Express.</p>\n<h3>MerJ Architecture</h3>\n<p>Website: <span><a href=\"https://www.merjarchitecture.com/\"><span style=\"color: #0563c1;\">https://www.merjarchitecture.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.merjarchitecture.com/portfolio\"><span style=\"color: #1155cc;\">https://www.merjarchitecture.com/portfolio</span></a></span></p>\n<p>Location: Denver, CO</p>\n<p>Style at a glance: Futuristic, bold, organic</p>\n<p>MerJ Architecture designs custom-tailored spaces that focus on customer experience, security, flow, and efficiency. The company, composed of a team of architects, designers, and experts, is exclusively dedicated to the cannabis industry — and creates genuinely innovative designs for dispensaries and cannabis laboratories.</p>\n<p>This firm stays at the forefront of the ever-changing laws and regulations in the cannabis industry, and their clients count on them to provide the guidance they need to create a facility that’s as profitable as it is compliant. MerJ helps clients implement both the design and technology they need to develop cultivation, extraction, processing and testing cannabis environments.</p>\n<h3 style=\"font-size: 20px;\">InStore Design Display: Retail Solutions for Any Business</h3>\n<p>Whether you are a cannabis retailer or an associate of the industry, InStore Design Display will collaborate with your architects and designers to craft insightful, eye-catching displays for your retail space. We also offer in-house fulfillment for retail spaces, fixtures, and displays for physical retailers. If you want to boost your brand with thoughtful, efficient design solutions, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We’ll put you on the map.</p>", "rss_summary" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Choosing a firm to design your cannabis space isn’t a decision to take lightly; it will impact more than the look and feel of your facility or dispensary.", "metaKeywords" : null, "name" : "Top 5 Cannabis Architectural Design Firms in the U.S.", "nextPostFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/Stunning%20Retail%20Store%20Makeover-1.png", "nextPostFeaturedImageAltText" : "brand activation for retail", "nextPostName" : "7 Steps to Deliver a Stunning Retail Store Makeover On Time, On Budget", "nextPostSlug" : "insights/7-steps-to-deliver-a-stunning-retail-store-makeover-on-time-on-budge", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Top 5 Cannabis Architectural Design Firms in the U.S.", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n<!--more-->\n<p>If you’re on the hunt for the perfect cannabis architectural design firm to help you with your grow facility, processing facility, or dispensary, you’ve come to the right place. We’ve vetted a range of U.S.-based firms and narrowed it down to the five absolute best in the industry.</p>\n<p>We graded numerous firms based on the following:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Experience with the cannabis industry.</strong> You won’t find anyone in this list who hasn’t created retail displays or other cannabis facility designs — they’re all 420-familiar.</li>\n<li><strong>Design vision and versatility of style. </strong>Art is subjective, but these pros have all demonstrated the ability to deliver attractive designs for a range of budgets, styles, and tastes.</li>\n<li><strong>Good reputation.</strong> These firms feature strong testimonials from happy clients and have established themselves as leaders in the architecture and design industries.</li>\n<li><strong>Quality of customer service. </strong>Many of these firms go beyond design to help clients with some of the regulatory challenges associated with running a cannabis business.</li>\n<li><strong>Breadth and depth of services. </strong>These picks include companies that offer end-to-end solutions, from store layout design and retail display design all the way down to the details like cannabis display jars.</li>\n</ul>\n<p>Let’s get to it. Here are InStore Design Display’s top five cannabis architectural design firms of 2022.</p>\n<h3>CLC Design Studio</h3>\n<p>Website: <span><a href=\"https://clcdesignstudio.com/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://clcdesignstudio.com/portfolio/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/portfolio/</span></a></span></p>\n<p>Location: Philadelphia, PA</p>\n<p>Style at a glance: Minimal, sleek, modern</p>\n<p>CLC Design Studio is a woman-owned firm that takes a holistic approach when working with clients, providing everything from building and zone code analysis to site location assistance, budget and schedule development, and interior design services. Moriconi Flowers, Ltd. invited founder Christina Casile to participate as a consultant on a team of experts that advise new entrants to the cannabis industry on their marijuana permit application projects. This helped to establish her as an expert architect and designer in the cannabis industry, leading to an array of award-winning projects for various dispensaries across the country.</p>\n<p>CLC touts a focus on “innovative, cost-effective services” for both new construction and renovations, and plays various roles in your project — including project management, feasibility studies, construction administration, and other post-design work.</p>\n<h3>Harka Architecture</h3>\n<p>Website: <span><a href=\"https://harkahq.com/\"><span style=\"color: #1155cc;\">https://harkahq.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://harkahq.com/all\"><span style=\"color: #1155cc;\">https://harkahq.com/all</span></a></span></p>\n<p>Location: Portland, OR</p>\n<p>Style at a glance: Sustainable, earthy, warm</p>\n<p>Harka Architecture has a unique and ambitious commitment: <em>to create innovative, inspiring spaces with the lowest carbon footprint possible</em>. Harka’s designers are trained as Certified Energy Managers, meaning they’re uniquely equipped to create high-quality cannabis retail displays, dispensary furniture, and more that has a minimal impact on the environment and your budget.</p>\n<p>When it comes to the cannabis industry, <span><a href=\"https://harkahq.com/cannabis\"><span style=\"color: #1155cc;\">Harka’s cannabis projects</span></a></span> boast a range of high-end and diverse dispensary designs. Client highlights include Five Zero Trees Dispensary, Fine Fettle, and Good Titrations.</p>\n<p>Beyond creating attractive cannabis retail displays for their customers, Harka offers consultative services for business owners who need help with permitting and legalizing their cannabis ventures. Harka is a great end-to-end partner for your cannabis business, having years of experience working in the industry.</p>\n<h3>High Road Design Studio</h3>\n<p>Website: <span><a href=\"https://www.highroadstudio.com/\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.highroadstudio.com/portfolio/dispensary-design\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/portfolio/dispensary-design</span></a></span></p>\n<p>Location: Phoenix, AZ</p>\n<p>Style at a glance: Rich, sleek, striking</p>\n<p>High Road Design Studio provides exceptional interior design and branding solutions exclusively to cannabis businesses. They specialize in dispensary space planning, interior design, and branding solutions, and have won over 15 awards since their founding in 2013, including the Shop! Award for design and the Retail Design Institute’s international design competition.</p>\n<p>Their unparalleled retail designs and application of design thinking to each and every cannabis project have helped their clients change the narrative around cannabis in their communities. If anyone understands the ins and outs of design for the cannabis industry, it’s the team at High Road.</p>\n<h3>The McBride Group</h3>\n<p style=\"font-size: 17px;\"><em>Website: </em><a href=\"https://mcbridedesign.com/\"><span style=\"color: #0563c1;\">https://mcbridedesign.com/</span></a></p>\n<p style=\"font-size: 17px;\">Portfolio: <a href=\"https://mcbridedesign.com/projects\"><span style=\"color: #1155cc;\">https://mcbridedesign.com/projects</span></a></p>\n<p style=\"font-size: 17px;\">Location: Coral Gables, FL</p>\n<p style=\"font-size: 17px;\">Style at a glance: Striking, eclectic, forward-thinking&nbsp;</p>\n<p>The McBride Group is a conglomerate of AlphaThink and McBride Design, two firms that work together to provide a host of services to their cannabis clients — from initial ideation to project development. These experts provide everything from creative and strategic planning for cannabis retail displays to architectural design and project development. The result is a truly innovative aesthetic that blends functionality, flow, and style.</p>\n<p>They’ve designed several dispensaries, cannabis consumption lounges, and a thematic cannabis experience for their clients serving some of the biggest brands around the world. One of their most notable projects was Pineapple Express.</p>\n<h3>MerJ Architecture</h3>\n<p>Website: <span><a href=\"https://www.merjarchitecture.com/\"><span style=\"color: #0563c1;\">https://www.merjarchitecture.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.merjarchitecture.com/portfolio\"><span style=\"color: #1155cc;\">https://www.merjarchitecture.com/portfolio</span></a></span></p>\n<p>Location: Denver, CO</p>\n<p>Style at a glance: Futuristic, bold, organic</p>\n<p>MerJ Architecture designs custom-tailored spaces that focus on customer experience, security, flow, and efficiency. The company, composed of a team of architects, designers, and experts, is exclusively dedicated to the cannabis industry — and creates genuinely innovative designs for dispensaries and cannabis laboratories.</p>\n<p>This firm stays at the forefront of the ever-changing laws and regulations in the cannabis industry, and their clients count on them to provide the guidance they need to create a facility that’s as profitable as it is compliant. MerJ helps clients implement both the design and technology they need to develop cultivation, extraction, processing and testing cannabis environments.</p>\n<h3 style=\"font-size: 20px;\">InStore Design Display: Retail Solutions for Any Business</h3>\n<p>Whether you are a cannabis retailer or an associate of the industry, InStore Design Display will collaborate with your architects and designers to craft insightful, eye-catching displays for your retail space. We also offer in-house fulfillment for retail spaces, fixtures, and displays for physical retailers. If you want to boost your brand with thoughtful, efficient design solutions, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We’ll put you on the map.</p>", "postBodyRss" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n<!--more-->\n<p>If you’re on the hunt for the perfect cannabis architectural design firm to help you with your grow facility, processing facility, or dispensary, you’ve come to the right place. We’ve vetted a range of U.S.-based firms and narrowed it down to the five absolute best in the industry.</p>\n<p>We graded numerous firms based on the following:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Experience with the cannabis industry.</strong> You won’t find anyone in this list who hasn’t created retail displays or other cannabis facility designs — they’re all 420-familiar.</li>\n<li><strong>Design vision and versatility of style. </strong>Art is subjective, but these pros have all demonstrated the ability to deliver attractive designs for a range of budgets, styles, and tastes.</li>\n<li><strong>Good reputation.</strong> These firms feature strong testimonials from happy clients and have established themselves as leaders in the architecture and design industries.</li>\n<li><strong>Quality of customer service. </strong>Many of these firms go beyond design to help clients with some of the regulatory challenges associated with running a cannabis business.</li>\n<li><strong>Breadth and depth of services. </strong>These picks include companies that offer end-to-end solutions, from store layout design and retail display design all the way down to the details like cannabis display jars.</li>\n</ul>\n<p>Let’s get to it. Here are InStore Design Display’s top five cannabis architectural design firms of 2022.</p>\n<h3>CLC Design Studio</h3>\n<p>Website: <span><a href=\"https://clcdesignstudio.com/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://clcdesignstudio.com/portfolio/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/portfolio/</span></a></span></p>\n<p>Location: Philadelphia, PA</p>\n<p>Style at a glance: Minimal, sleek, modern</p>\n<p>CLC Design Studio is a woman-owned firm that takes a holistic approach when working with clients, providing everything from building and zone code analysis to site location assistance, budget and schedule development, and interior design services. Moriconi Flowers, Ltd. invited founder Christina Casile to participate as a consultant on a team of experts that advise new entrants to the cannabis industry on their marijuana permit application projects. This helped to establish her as an expert architect and designer in the cannabis industry, leading to an array of award-winning projects for various dispensaries across the country.</p>\n<p>CLC touts a focus on “innovative, cost-effective services” for both new construction and renovations, and plays various roles in your project — including project management, feasibility studies, construction administration, and other post-design work.</p>\n<h3>Harka Architecture</h3>\n<p>Website: <span><a href=\"https://harkahq.com/\"><span style=\"color: #1155cc;\">https://harkahq.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://harkahq.com/all\"><span style=\"color: #1155cc;\">https://harkahq.com/all</span></a></span></p>\n<p>Location: Portland, OR</p>\n<p>Style at a glance: Sustainable, earthy, warm</p>\n<p>Harka Architecture has a unique and ambitious commitment: <em>to create innovative, inspiring spaces with the lowest carbon footprint possible</em>. Harka’s designers are trained as Certified Energy Managers, meaning they’re uniquely equipped to create high-quality cannabis retail displays, dispensary furniture, and more that has a minimal impact on the environment and your budget.</p>\n<p>When it comes to the cannabis industry, <span><a href=\"https://harkahq.com/cannabis\"><span style=\"color: #1155cc;\">Harka’s cannabis projects</span></a></span> boast a range of high-end and diverse dispensary designs. Client highlights include Five Zero Trees Dispensary, Fine Fettle, and Good Titrations.</p>\n<p>Beyond creating attractive cannabis retail displays for their customers, Harka offers consultative services for business owners who need help with permitting and legalizing their cannabis ventures. Harka is a great end-to-end partner for your cannabis business, having years of experience working in the industry.</p>\n<h3>High Road Design Studio</h3>\n<p>Website: <span><a href=\"https://www.highroadstudio.com/\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.highroadstudio.com/portfolio/dispensary-design\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/portfolio/dispensary-design</span></a></span></p>\n<p>Location: Phoenix, AZ</p>\n<p>Style at a glance: Rich, sleek, striking</p>\n<p>High Road Design Studio provides exceptional interior design and branding solutions exclusively to cannabis businesses. They specialize in dispensary space planning, interior design, and branding solutions, and have won over 15 awards since their founding in 2013, including the Shop! Award for design and the Retail Design Institute’s international design competition.</p>\n<p>Their unparalleled retail designs and application of design thinking to each and every cannabis project have helped their clients change the narrative around cannabis in their communities. If anyone understands the ins and outs of design for the cannabis industry, it’s the team at High Road.</p>\n<h3>The McBride Group</h3>\n<p style=\"font-size: 17px;\"><em>Website: </em><a href=\"https://mcbridedesign.com/\"><span style=\"color: #0563c1;\">https://mcbridedesign.com/</span></a></p>\n<p style=\"font-size: 17px;\">Portfolio: <a href=\"https://mcbridedesign.com/projects\"><span style=\"color: #1155cc;\">https://mcbridedesign.com/projects</span></a></p>\n<p style=\"font-size: 17px;\">Location: Coral Gables, FL</p>\n<p style=\"font-size: 17px;\">Style at a glance: Striking, eclectic, forward-thinking&nbsp;</p>\n<p>The McBride Group is a conglomerate of AlphaThink and McBride Design, two firms that work together to provide a host of services to their cannabis clients — from initial ideation to project development. These experts provide everything from creative and strategic planning for cannabis retail displays to architectural design and project development. The result is a truly innovative aesthetic that blends functionality, flow, and style.</p>\n<p>They’ve designed several dispensaries, cannabis consumption lounges, and a thematic cannabis experience for their clients serving some of the biggest brands around the world. One of their most notable projects was Pineapple Express.</p>\n<h3>MerJ Architecture</h3>\n<p>Website: <span><a href=\"https://www.merjarchitecture.com/\"><span style=\"color: #0563c1;\">https://www.merjarchitecture.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.merjarchitecture.com/portfolio\"><span style=\"color: #1155cc;\">https://www.merjarchitecture.com/portfolio</span></a></span></p>\n<p>Location: Denver, CO</p>\n<p>Style at a glance: Futuristic, bold, organic</p>\n<p>MerJ Architecture designs custom-tailored spaces that focus on customer experience, security, flow, and efficiency. The company, composed of a team of architects, designers, and experts, is exclusively dedicated to the cannabis industry — and creates genuinely innovative designs for dispensaries and cannabis laboratories.</p>\n<p>This firm stays at the forefront of the ever-changing laws and regulations in the cannabis industry, and their clients count on them to provide the guidance they need to create a facility that’s as profitable as it is compliant. MerJ helps clients implement both the design and technology they need to develop cultivation, extraction, processing and testing cannabis environments.</p>\n<h3 style=\"font-size: 20px;\">InStore Design Display: Retail Solutions for Any Business</h3>\n<p>Whether you are a cannabis retailer or an associate of the industry, InStore Design Display will collaborate with your architects and designers to craft insightful, eye-catching displays for your retail space. We also offer in-house fulfillment for retail spaces, fixtures, and displays for physical retailers. If you want to boost your brand with thoughtful, efficient design solutions, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We’ll put you on the map.</p>", "postEmailContent" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>", "postFeaturedImageIfEnabled" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Cannabis-Architect-Design-Firms.jpg", "postListContent" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>", "postListSummaryFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Cannabis-Architect-Design-Firms.jpg", "postRssContent" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>", "postRssSummaryFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Cannabis-Architect-Design-Firms.jpg", "postSummary" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n", "postSummaryRss" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "IWdHVrIP", "previousPostFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Your-Brand-on-Dispensary-Shelves.jpg", "previousPostFeaturedImageAltText" : "6 tips to get your brand on dispensary shelves", "previousPostName" : "6 Tips to Get Your Brand on Dispensary Shelves", "previousPostSlug" : "insights/6-tips-to-get-your-brand-on-dispensary-shelves", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1645650000000, "publishDateLocalTime" : 1645650000000, "publishDateLocalized" : { "date" : 1645650000000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695922874409, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/top-5-cannabis-architectural-design-firms-in-the-u.s", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. Your choice will impact more than the look and feel of your facility or dispensary; because the cannabis industry is so highly regulated, your choice of architect could make or break your business.</p>\n<!--more-->\n<p>If you’re on the hunt for the perfect cannabis architectural design firm to help you with your grow facility, processing facility, or dispensary, you’ve come to the right place. We’ve vetted a range of U.S.-based firms and narrowed it down to the five absolute best in the industry.</p>\n<p>We graded numerous firms based on the following:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Experience with the cannabis industry.</strong> You won’t find anyone in this list who hasn’t created retail displays or other cannabis facility designs — they’re all 420-familiar.</li>\n<li><strong>Design vision and versatility of style. </strong>Art is subjective, but these pros have all demonstrated the ability to deliver attractive designs for a range of budgets, styles, and tastes.</li>\n<li><strong>Good reputation.</strong> These firms feature strong testimonials from happy clients and have established themselves as leaders in the architecture and design industries.</li>\n<li><strong>Quality of customer service. </strong>Many of these firms go beyond design to help clients with some of the regulatory challenges associated with running a cannabis business.</li>\n<li><strong>Breadth and depth of services. </strong>These picks include companies that offer end-to-end solutions, from store layout design and retail display design all the way down to the details like cannabis display jars.</li>\n</ul>\n<p>Let’s get to it. Here are InStore Design Display’s top five cannabis architectural design firms of 2022.</p>\n<h3>CLC Design Studio</h3>\n<p>Website: <span><a href=\"https://clcdesignstudio.com/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://clcdesignstudio.com/portfolio/\"><span style=\"color: #1155cc;\">https://clcdesignstudio.com/portfolio/</span></a></span></p>\n<p>Location: Philadelphia, PA</p>\n<p>Style at a glance: Minimal, sleek, modern</p>\n<p>CLC Design Studio is a woman-owned firm that takes a holistic approach when working with clients, providing everything from building and zone code analysis to site location assistance, budget and schedule development, and interior design services. Moriconi Flowers, Ltd. invited founder Christina Casile to participate as a consultant on a team of experts that advise new entrants to the cannabis industry on their marijuana permit application projects. This helped to establish her as an expert architect and designer in the cannabis industry, leading to an array of award-winning projects for various dispensaries across the country.</p>\n<p>CLC touts a focus on “innovative, cost-effective services” for both new construction and renovations, and plays various roles in your project — including project management, feasibility studies, construction administration, and other post-design work.</p>\n<h3>Harka Architecture</h3>\n<p>Website: <span><a href=\"https://harkahq.com/\"><span style=\"color: #1155cc;\">https://harkahq.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://harkahq.com/all\"><span style=\"color: #1155cc;\">https://harkahq.com/all</span></a></span></p>\n<p>Location: Portland, OR</p>\n<p>Style at a glance: Sustainable, earthy, warm</p>\n<p>Harka Architecture has a unique and ambitious commitment: <em>to create innovative, inspiring spaces with the lowest carbon footprint possible</em>. Harka’s designers are trained as Certified Energy Managers, meaning they’re uniquely equipped to create high-quality cannabis retail displays, dispensary furniture, and more that has a minimal impact on the environment and your budget.</p>\n<p>When it comes to the cannabis industry, <span><a href=\"https://harkahq.com/cannabis\"><span style=\"color: #1155cc;\">Harka’s cannabis projects</span></a></span> boast a range of high-end and diverse dispensary designs. Client highlights include Five Zero Trees Dispensary, Fine Fettle, and Good Titrations.</p>\n<p>Beyond creating attractive cannabis retail displays for their customers, Harka offers consultative services for business owners who need help with permitting and legalizing their cannabis ventures. Harka is a great end-to-end partner for your cannabis business, having years of experience working in the industry.</p>\n<h3>High Road Design Studio</h3>\n<p>Website: <span><a href=\"https://www.highroadstudio.com/\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.highroadstudio.com/portfolio/dispensary-design\"><span style=\"color: #1155cc;\">https://www.highroadstudio.com/portfolio/dispensary-design</span></a></span></p>\n<p>Location: Phoenix, AZ</p>\n<p>Style at a glance: Rich, sleek, striking</p>\n<p>High Road Design Studio provides exceptional interior design and branding solutions exclusively to cannabis businesses. They specialize in dispensary space planning, interior design, and branding solutions, and have won over 15 awards since their founding in 2013, including the Shop! Award for design and the Retail Design Institute’s international design competition.</p>\n<p>Their unparalleled retail designs and application of design thinking to each and every cannabis project have helped their clients change the narrative around cannabis in their communities. If anyone understands the ins and outs of design for the cannabis industry, it’s the team at High Road.</p>\n<h3>The McBride Group</h3>\n<p style=\"font-size: 17px;\"><em>Website: </em><a href=\"https://mcbridedesign.com/\"><span style=\"color: #0563c1;\">https://mcbridedesign.com/</span></a></p>\n<p style=\"font-size: 17px;\">Portfolio: <a href=\"https://mcbridedesign.com/projects\"><span style=\"color: #1155cc;\">https://mcbridedesign.com/projects</span></a></p>\n<p style=\"font-size: 17px;\">Location: Coral Gables, FL</p>\n<p style=\"font-size: 17px;\">Style at a glance: Striking, eclectic, forward-thinking&nbsp;</p>\n<p>The McBride Group is a conglomerate of AlphaThink and McBride Design, two firms that work together to provide a host of services to their cannabis clients — from initial ideation to project development. These experts provide everything from creative and strategic planning for cannabis retail displays to architectural design and project development. The result is a truly innovative aesthetic that blends functionality, flow, and style.</p>\n<p>They’ve designed several dispensaries, cannabis consumption lounges, and a thematic cannabis experience for their clients serving some of the biggest brands around the world. One of their most notable projects was Pineapple Express.</p>\n<h3>MerJ Architecture</h3>\n<p>Website: <span><a href=\"https://www.merjarchitecture.com/\"><span style=\"color: #0563c1;\">https://www.merjarchitecture.com/</span></a></span></p>\n<p>Portfolio: <span><a href=\"https://www.merjarchitecture.com/portfolio\"><span style=\"color: #1155cc;\">https://www.merjarchitecture.com/portfolio</span></a></span></p>\n<p>Location: Denver, CO</p>\n<p>Style at a glance: Futuristic, bold, organic</p>\n<p>MerJ Architecture designs custom-tailored spaces that focus on customer experience, security, flow, and efficiency. The company, composed of a team of architects, designers, and experts, is exclusively dedicated to the cannabis industry — and creates genuinely innovative designs for dispensaries and cannabis laboratories.</p>\n<p>This firm stays at the forefront of the ever-changing laws and regulations in the cannabis industry, and their clients count on them to provide the guidance they need to create a facility that’s as profitable as it is compliant. MerJ helps clients implement both the design and technology they need to develop cultivation, extraction, processing and testing cannabis environments.</p>\n<h3 style=\"font-size: 20px;\">InStore Design Display: Retail Solutions for Any Business</h3>\n<p>Whether you are a cannabis retailer or an associate of the industry, InStore Design Display will collaborate with your architects and designers to craft insightful, eye-catching displays for your retail space. We also offer in-house fulfillment for retail spaces, fixtures, and displays for physical retailers. If you want to boost your brand with thoughtful, efficient design solutions, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We’ll put you on the map.</p>", "rssSummary" : "<p>Choosing a firm to design your cannabis space isn’t a decision to take lightly. 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1600, "post_summary" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135459522955 ], "topic_ids" : [ 135459522955 ], "campaign_name" : "Q4 Scheduled Posts", "campaign_utm" : "Q4%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://fs.hubspotusercontent00.net/hubfs/4871505/Stunning%20Retail%20Store%20Makeover-1.png", "featured_image_alt_text" : "brand activation for retail", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Seven steps that ensure your retail store makeover project delivers stunning results and stays on budget and timeline.", "post_body" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n<!--more-->\n<p>To make the investment in your store makeover cost effective and efficient, we've identified the seven steps that ensure your project delivers stunning results and stays on budget and timeline.</p>\n<h2><strong>How to Nail Your Retail Store Environment Refresh</strong></h2>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 1: Pick a designer experienced in store refresh</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 2: Do a site survey to determine desired store refresh elements</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 3: Assemble a team to handle all the components of the store refresh</span></h3>\n<ul>\n<li aria-level=\"1\">Fixtures (stock and/or custom)</li>\n<li aria-level=\"1\">Graphics/Signage&nbsp;&nbsp;</li>\n<li aria-level=\"1\">Millwork (e.g., cash wraps)</li>\n<li aria-level=\"1\">Display Lighting</li>\n</ul>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 4: Manage the logistics of sourcing, supply chain management, packaging, and shipping</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 5: Coordinate installation at a \"test store\" and make any modifications</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 6: Roll out installations across all stores</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 7: Support implementation of the revised look and feel as new stores launch</span></h3>\n<p>After providing <a href=\"/blog/5-ways-to-beat-retail-fixture-inflation\" rel=\"noopener\" target=\"_blank\">retail fixtures</a> for store makeovers for years and continually seeing the pitfalls when projects weren't managed well from end-to-end, Team IDD expanded its capabilities to streamline the seven steps in the refresh process. Two clients that best exemplify IDD's process are Foot Solutions and Title Boxing.&nbsp;</p>\n<h2 style=\"font-weight: bold;\">Case Study: Foot Solutions</h2>\n<p>In 2020, a new owner purchased Foot Solutions and saw an opportunity to sync up the look and feel of the stores. The appearance of most stores felt and looked dated. They lacked consistency across their franchisees and were missing an opportunity to tell a story that spoke to their target market—anyone with foot problems.&nbsp;</p>\n<p>Foot Solutions partnered with IDD to handle all elements of the store refresh process from design to implementation and help them manage the installation process. We combined our in-house capabilities with longstanding partner organizations that have expertise in other areas to deliver the end-to-end refresh experience for Foot Solutions.</p>\n<blockquote>\n<p style=\"font-size: 16px; text-align: center;\"><em>“Although the Foot Solutions business model is solid and franchisee service and expertise were outstanding, the overall image of the brand and stores needed to be refreshed. We wanted our stores to be cleaner, less crowded, and up-to-date. IDD was our choice to partner with because of the incredible work they do in the franchise space. Their professionalism and being able to deliver a solution that was within our budget stood out as well.” — Bryan Scott, Foot Solutions</em></p>\n</blockquote>\n<h3><strong><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/FS%20Greenville.jpg\" alt=\"Foot Solutions Store\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin-left: auto; margin-right: auto; display: block;\"></strong></h3>\n<h2 style=\"font-weight: bold;\">Case Study: Title Boxing</h2>\n<p>Franchisees had their own interpretation of the look and feel of their stores. The corporate office had not developed a standard design for each to follow. Their growth was coming fast and furious and drove a need to sync up the retail and entryway consistency.&nbsp;</p>\n<p><a href=\"/our-work/title-boxing\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> brought in IDD to manage the process for the existing franchise locations. Title Boxing now has a design manual, a new store development plan, and a partner that can work as new franchises open to implement the design.&nbsp;</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"InStore Design Display, in my opinion, is the utmost prestigious turnkey design company in the KC Metro area. When it comes to design, fabrication, graphic production, installation, logistics, planning and overall solutions for your brand, they are on point, without a doubt. No other company matches in terms of resources, capabilities and track record. Their knowledgeable and responsible staff are truly focused on executing the best in any brand, locally or nationally. This company deserves the “Editor’s Choice” award in KC. Keep up the amazing work!\" — Troy Hull, TBC International, LLC</em></p>\n</blockquote>\n<h2><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/IMG_8156%20Final%20crop.png\" alt=\"Title Boxing cash wrap\" width=\"500\" loading=\"lazy\" style=\"width: 500px; margin-left: auto; margin-right: auto; display: block;\"></h2>\n<h2><strong>Ready for a Refresh?</strong></h2>\n<p>If your brick-and-mortar store could use a makeover, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We take the heavy lifting off you and deliver an outstanding refresh—one that will make you wish you had done it sooner.</p>\n<p style=\"text-align: center; font-size: 20px;\"><a href=\"/retail-project-brief-template\" rel=\"noopener\" target=\"_blank\">Download Retail Project Brief Template</a></p>\n<p>&nbsp;</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695923498110, "rss_body" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n<!--more-->\n<p>To make the investment in your store makeover cost effective and efficient, we've identified the seven steps that ensure your project delivers stunning results and stays on budget and timeline.</p>\n<h2><strong>How to Nail Your Retail Store Environment Refresh</strong></h2>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 1: Pick a designer experienced in store refresh</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 2: Do a site survey to determine desired store refresh elements</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 3: Assemble a team to handle all the components of the store refresh</span></h3>\n<ul>\n<li aria-level=\"1\">Fixtures (stock and/or custom)</li>\n<li aria-level=\"1\">Graphics/Signage&nbsp;&nbsp;</li>\n<li aria-level=\"1\">Millwork (e.g., cash wraps)</li>\n<li aria-level=\"1\">Display Lighting</li>\n</ul>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 4: Manage the logistics of sourcing, supply chain management, packaging, and shipping</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 5: Coordinate installation at a \"test store\" and make any modifications</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 6: Roll out installations across all stores</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 7: Support implementation of the revised look and feel as new stores launch</span></h3>\n<p>After providing <a href=\"/blog/5-ways-to-beat-retail-fixture-inflation\" rel=\"noopener\" target=\"_blank\">retail fixtures</a> for store makeovers for years and continually seeing the pitfalls when projects weren't managed well from end-to-end, Team IDD expanded its capabilities to streamline the seven steps in the refresh process. Two clients that best exemplify IDD's process are Foot Solutions and Title Boxing.&nbsp;</p>\n<h2 style=\"font-weight: bold;\">Case Study: Foot Solutions</h2>\n<p>In 2020, a new owner purchased Foot Solutions and saw an opportunity to sync up the look and feel of the stores. The appearance of most stores felt and looked dated. They lacked consistency across their franchisees and were missing an opportunity to tell a story that spoke to their target market—anyone with foot problems.&nbsp;</p>\n<p>Foot Solutions partnered with IDD to handle all elements of the store refresh process from design to implementation and help them manage the installation process. We combined our in-house capabilities with longstanding partner organizations that have expertise in other areas to deliver the end-to-end refresh experience for Foot Solutions.</p>\n<blockquote>\n<p style=\"font-size: 16px; text-align: center;\"><em>“Although the Foot Solutions business model is solid and franchisee service and expertise were outstanding, the overall image of the brand and stores needed to be refreshed. We wanted our stores to be cleaner, less crowded, and up-to-date. IDD was our choice to partner with because of the incredible work they do in the franchise space. Their professionalism and being able to deliver a solution that was within our budget stood out as well.” — Bryan Scott, Foot Solutions</em></p>\n</blockquote>\n<h3><strong><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/FS%20Greenville.jpg\" alt=\"Foot Solutions Store\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin-left: auto; margin-right: auto; display: block;\"></strong></h3>\n<h2 style=\"font-weight: bold;\">Case Study: Title Boxing</h2>\n<p>Franchisees had their own interpretation of the look and feel of their stores. The corporate office had not developed a standard design for each to follow. Their growth was coming fast and furious and drove a need to sync up the retail and entryway consistency.&nbsp;</p>\n<p><a href=\"/our-work/title-boxing\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> brought in IDD to manage the process for the existing franchise locations. Title Boxing now has a design manual, a new store development plan, and a partner that can work as new franchises open to implement the design.&nbsp;</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"InStore Design Display, in my opinion, is the utmost prestigious turnkey design company in the KC Metro area. When it comes to design, fabrication, graphic production, installation, logistics, planning and overall solutions for your brand, they are on point, without a doubt. No other company matches in terms of resources, capabilities and track record. Their knowledgeable and responsible staff are truly focused on executing the best in any brand, locally or nationally. This company deserves the “Editor’s Choice” award in KC. Keep up the amazing work!\" — Troy Hull, TBC International, LLC</em></p>\n</blockquote>\n<h2><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/IMG_8156%20Final%20crop.png\" alt=\"Title Boxing cash wrap\" width=\"500\" loading=\"lazy\" style=\"width: 500px; margin-left: auto; margin-right: auto; display: block;\"></h2>\n<h2><strong>Ready for a Refresh?</strong></h2>\n<p>If your brick-and-mortar store could use a makeover, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We take the heavy lifting off you and deliver an outstanding refresh—one that will make you wish you had done it sooner.</p>\n<p style=\"text-align: center; font-size: 20px;\"><a href=\"/retail-project-brief-template\" rel=\"noopener\" target=\"_blank\">Download Retail Project Brief Template</a></p>\n<p>&nbsp;</p>", "rss_summary" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Seven steps that ensure your retail store makeover project delivers stunning results and stays on budget and timeline.", "metaKeywords" : null, "name" : "7 Steps to Deliver a Stunning Retail Store Makeover On Time, On Budget", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BRICK-AND-MORTAR%20NEW%20LIFE.png", "nextPostFeaturedImageAltText" : "brick-and-mortar new life", "nextPostName" : "Real Store Locations: The Next Step for Online Retailers", "nextPostSlug" : "insights/real-store-locations-the-next-step-for-online-retailers", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "7 Steps to Deliver a Stunning Retail Store Makeover On Time, On Budget", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n<!--more-->\n<p>To make the investment in your store makeover cost effective and efficient, we've identified the seven steps that ensure your project delivers stunning results and stays on budget and timeline.</p>\n<h2><strong>How to Nail Your Retail Store Environment Refresh</strong></h2>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 1: Pick a designer experienced in store refresh</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 2: Do a site survey to determine desired store refresh elements</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 3: Assemble a team to handle all the components of the store refresh</span></h3>\n<ul>\n<li aria-level=\"1\">Fixtures (stock and/or custom)</li>\n<li aria-level=\"1\">Graphics/Signage&nbsp;&nbsp;</li>\n<li aria-level=\"1\">Millwork (e.g., cash wraps)</li>\n<li aria-level=\"1\">Display Lighting</li>\n</ul>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 4: Manage the logistics of sourcing, supply chain management, packaging, and shipping</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 5: Coordinate installation at a \"test store\" and make any modifications</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 6: Roll out installations across all stores</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 7: Support implementation of the revised look and feel as new stores launch</span></h3>\n<p>After providing <a href=\"/blog/5-ways-to-beat-retail-fixture-inflation\" rel=\"noopener\" target=\"_blank\">retail fixtures</a> for store makeovers for years and continually seeing the pitfalls when projects weren't managed well from end-to-end, Team IDD expanded its capabilities to streamline the seven steps in the refresh process. Two clients that best exemplify IDD's process are Foot Solutions and Title Boxing.&nbsp;</p>\n<h2 style=\"font-weight: bold;\">Case Study: Foot Solutions</h2>\n<p>In 2020, a new owner purchased Foot Solutions and saw an opportunity to sync up the look and feel of the stores. The appearance of most stores felt and looked dated. They lacked consistency across their franchisees and were missing an opportunity to tell a story that spoke to their target market—anyone with foot problems.&nbsp;</p>\n<p>Foot Solutions partnered with IDD to handle all elements of the store refresh process from design to implementation and help them manage the installation process. We combined our in-house capabilities with longstanding partner organizations that have expertise in other areas to deliver the end-to-end refresh experience for Foot Solutions.</p>\n<blockquote>\n<p style=\"font-size: 16px; text-align: center;\"><em>“Although the Foot Solutions business model is solid and franchisee service and expertise were outstanding, the overall image of the brand and stores needed to be refreshed. We wanted our stores to be cleaner, less crowded, and up-to-date. IDD was our choice to partner with because of the incredible work they do in the franchise space. Their professionalism and being able to deliver a solution that was within our budget stood out as well.” — Bryan Scott, Foot Solutions</em></p>\n</blockquote>\n<h3><strong><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/FS%20Greenville.jpg\" alt=\"Foot Solutions Store\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin-left: auto; margin-right: auto; display: block;\"></strong></h3>\n<h2 style=\"font-weight: bold;\">Case Study: Title Boxing</h2>\n<p>Franchisees had their own interpretation of the look and feel of their stores. The corporate office had not developed a standard design for each to follow. Their growth was coming fast and furious and drove a need to sync up the retail and entryway consistency.&nbsp;</p>\n<p><a href=\"/our-work/title-boxing\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> brought in IDD to manage the process for the existing franchise locations. Title Boxing now has a design manual, a new store development plan, and a partner that can work as new franchises open to implement the design.&nbsp;</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"InStore Design Display, in my opinion, is the utmost prestigious turnkey design company in the KC Metro area. When it comes to design, fabrication, graphic production, installation, logistics, planning and overall solutions for your brand, they are on point, without a doubt. No other company matches in terms of resources, capabilities and track record. Their knowledgeable and responsible staff are truly focused on executing the best in any brand, locally or nationally. This company deserves the “Editor’s Choice” award in KC. Keep up the amazing work!\" — Troy Hull, TBC International, LLC</em></p>\n</blockquote>\n<h2><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/IMG_8156%20Final%20crop.png\" alt=\"Title Boxing cash wrap\" width=\"500\" loading=\"lazy\" style=\"width: 500px; margin-left: auto; margin-right: auto; display: block;\"></h2>\n<h2><strong>Ready for a Refresh?</strong></h2>\n<p>If your brick-and-mortar store could use a makeover, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We take the heavy lifting off you and deliver an outstanding refresh—one that will make you wish you had done it sooner.</p>\n<p style=\"text-align: center; font-size: 20px;\"><a href=\"/retail-project-brief-template\" rel=\"noopener\" target=\"_blank\">Download Retail Project Brief Template</a></p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n<!--more-->\n<p>To make the investment in your store makeover cost effective and efficient, we've identified the seven steps that ensure your project delivers stunning results and stays on budget and timeline.</p>\n<h2><strong>How to Nail Your Retail Store Environment Refresh</strong></h2>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 1: Pick a designer experienced in store refresh</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 2: Do a site survey to determine desired store refresh elements</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 3: Assemble a team to handle all the components of the store refresh</span></h3>\n<ul>\n<li aria-level=\"1\">Fixtures (stock and/or custom)</li>\n<li aria-level=\"1\">Graphics/Signage&nbsp;&nbsp;</li>\n<li aria-level=\"1\">Millwork (e.g., cash wraps)</li>\n<li aria-level=\"1\">Display Lighting</li>\n</ul>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 4: Manage the logistics of sourcing, supply chain management, packaging, and shipping</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 5: Coordinate installation at a \"test store\" and make any modifications</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 6: Roll out installations across all stores</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 7: Support implementation of the revised look and feel as new stores launch</span></h3>\n<p>After providing <a href=\"/blog/5-ways-to-beat-retail-fixture-inflation\" rel=\"noopener\" target=\"_blank\">retail fixtures</a> for store makeovers for years and continually seeing the pitfalls when projects weren't managed well from end-to-end, Team IDD expanded its capabilities to streamline the seven steps in the refresh process. Two clients that best exemplify IDD's process are Foot Solutions and Title Boxing.&nbsp;</p>\n<h2 style=\"font-weight: bold;\">Case Study: Foot Solutions</h2>\n<p>In 2020, a new owner purchased Foot Solutions and saw an opportunity to sync up the look and feel of the stores. The appearance of most stores felt and looked dated. They lacked consistency across their franchisees and were missing an opportunity to tell a story that spoke to their target market—anyone with foot problems.&nbsp;</p>\n<p>Foot Solutions partnered with IDD to handle all elements of the store refresh process from design to implementation and help them manage the installation process. We combined our in-house capabilities with longstanding partner organizations that have expertise in other areas to deliver the end-to-end refresh experience for Foot Solutions.</p>\n<blockquote>\n<p style=\"font-size: 16px; text-align: center;\"><em>“Although the Foot Solutions business model is solid and franchisee service and expertise were outstanding, the overall image of the brand and stores needed to be refreshed. We wanted our stores to be cleaner, less crowded, and up-to-date. IDD was our choice to partner with because of the incredible work they do in the franchise space. Their professionalism and being able to deliver a solution that was within our budget stood out as well.” — Bryan Scott, Foot Solutions</em></p>\n</blockquote>\n<h3><strong><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/FS%20Greenville.jpg\" alt=\"Foot Solutions Store\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin-left: auto; margin-right: auto; display: block;\"></strong></h3>\n<h2 style=\"font-weight: bold;\">Case Study: Title Boxing</h2>\n<p>Franchisees had their own interpretation of the look and feel of their stores. The corporate office had not developed a standard design for each to follow. Their growth was coming fast and furious and drove a need to sync up the retail and entryway consistency.&nbsp;</p>\n<p><a href=\"/our-work/title-boxing\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> brought in IDD to manage the process for the existing franchise locations. Title Boxing now has a design manual, a new store development plan, and a partner that can work as new franchises open to implement the design.&nbsp;</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"InStore Design Display, in my opinion, is the utmost prestigious turnkey design company in the KC Metro area. When it comes to design, fabrication, graphic production, installation, logistics, planning and overall solutions for your brand, they are on point, without a doubt. No other company matches in terms of resources, capabilities and track record. Their knowledgeable and responsible staff are truly focused on executing the best in any brand, locally or nationally. This company deserves the “Editor’s Choice” award in KC. Keep up the amazing work!\" — Troy Hull, TBC International, LLC</em></p>\n</blockquote>\n<h2><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/IMG_8156%20Final%20crop.png\" alt=\"Title Boxing cash wrap\" width=\"500\" loading=\"lazy\" style=\"width: 500px; margin-left: auto; margin-right: auto; display: block;\"></h2>\n<h2><strong>Ready for a Refresh?</strong></h2>\n<p>If your brick-and-mortar store could use a makeover, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We take the heavy lifting off you and deliver an outstanding refresh—one that will make you wish you had done it sooner.</p>\n<p style=\"text-align: center; font-size: 20px;\"><a href=\"/retail-project-brief-template\" rel=\"noopener\" target=\"_blank\">Download Retail Project Brief Template</a></p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://fs.hubspotusercontent00.net/hubfs/4871505/Stunning%20Retail%20Store%20Makeover-1.png", "postListContent" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/Stunning%20Retail%20Store%20Makeover-1.png", "postRssContent" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/Stunning%20Retail%20Store%20Makeover-1.png", "postSummary" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n", "postSummaryRss" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "HeXDPKHL", "previousPostFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/IDD_Feb-Blog_Cannabis-Architect-Design-Firms.jpg", "previousPostFeaturedImageAltText" : "Image inside cannabis store", "previousPostName" : "Top 5 Cannabis Architectural Design Firms in the U.S.", "previousPostSlug" : "insights/top-5-cannabis-architectural-design-firms-in-the-u.s", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1639575000000, "publishDateLocalTime" : 1639575000000, "publishDateLocalized" : { "date" : 1639575000000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695923498110, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/7-steps-to-deliver-a-stunning-retail-store-makeover-on-time-on-budge", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Your store is showing its age. Scuff marks, peeling laminate, sagging shelves, faded paint, dark corners, and displays needing updates:<em> these are all signs it is time for a refresh</em>. Whether you own one brick-and-mortar store or a franchise with many, updating your fixtures, layout, look, and feel can reinvigorate your relationship with loyal customers and attract new ones.&nbsp;</p>\n<!--more-->\n<p>To make the investment in your store makeover cost effective and efficient, we've identified the seven steps that ensure your project delivers stunning results and stays on budget and timeline.</p>\n<h2><strong>How to Nail Your Retail Store Environment Refresh</strong></h2>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 1: Pick a designer experienced in store refresh</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 2: Do a site survey to determine desired store refresh elements</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 3: Assemble a team to handle all the components of the store refresh</span></h3>\n<ul>\n<li aria-level=\"1\">Fixtures (stock and/or custom)</li>\n<li aria-level=\"1\">Graphics/Signage&nbsp;&nbsp;</li>\n<li aria-level=\"1\">Millwork (e.g., cash wraps)</li>\n<li aria-level=\"1\">Display Lighting</li>\n</ul>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 4: Manage the logistics of sourcing, supply chain management, packaging, and shipping</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 5: Coordinate installation at a \"test store\" and make any modifications</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 6: Roll out installations across all stores</span></h3>\n<h3 style=\"font-weight: normal;\"><span style=\"color: #4c4c4d;\">Step 7: Support implementation of the revised look and feel as new stores launch</span></h3>\n<p>After providing <a href=\"/blog/5-ways-to-beat-retail-fixture-inflation\" rel=\"noopener\" target=\"_blank\">retail fixtures</a> for store makeovers for years and continually seeing the pitfalls when projects weren't managed well from end-to-end, Team IDD expanded its capabilities to streamline the seven steps in the refresh process. Two clients that best exemplify IDD's process are Foot Solutions and Title Boxing.&nbsp;</p>\n<h2 style=\"font-weight: bold;\">Case Study: Foot Solutions</h2>\n<p>In 2020, a new owner purchased Foot Solutions and saw an opportunity to sync up the look and feel of the stores. The appearance of most stores felt and looked dated. They lacked consistency across their franchisees and were missing an opportunity to tell a story that spoke to their target market—anyone with foot problems.&nbsp;</p>\n<p>Foot Solutions partnered with IDD to handle all elements of the store refresh process from design to implementation and help them manage the installation process. We combined our in-house capabilities with longstanding partner organizations that have expertise in other areas to deliver the end-to-end refresh experience for Foot Solutions.</p>\n<blockquote>\n<p style=\"font-size: 16px; text-align: center;\"><em>“Although the Foot Solutions business model is solid and franchisee service and expertise were outstanding, the overall image of the brand and stores needed to be refreshed. We wanted our stores to be cleaner, less crowded, and up-to-date. IDD was our choice to partner with because of the incredible work they do in the franchise space. Their professionalism and being able to deliver a solution that was within our budget stood out as well.” — Bryan Scott, Foot Solutions</em></p>\n</blockquote>\n<h3><strong><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/FS%20Greenville.jpg\" alt=\"Foot Solutions Store\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin-left: auto; margin-right: auto; display: block;\"></strong></h3>\n<h2 style=\"font-weight: bold;\">Case Study: Title Boxing</h2>\n<p>Franchisees had their own interpretation of the look and feel of their stores. The corporate office had not developed a standard design for each to follow. Their growth was coming fast and furious and drove a need to sync up the retail and entryway consistency.&nbsp;</p>\n<p><a href=\"/our-work/title-boxing\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> brought in IDD to manage the process for the existing franchise locations. Title Boxing now has a design manual, a new store development plan, and a partner that can work as new franchises open to implement the design.&nbsp;</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"InStore Design Display, in my opinion, is the utmost prestigious turnkey design company in the KC Metro area. When it comes to design, fabrication, graphic production, installation, logistics, planning and overall solutions for your brand, they are on point, without a doubt. No other company matches in terms of resources, capabilities and track record. Their knowledgeable and responsible staff are truly focused on executing the best in any brand, locally or nationally. This company deserves the “Editor’s Choice” award in KC. Keep up the amazing work!\" — Troy Hull, TBC International, LLC</em></p>\n</blockquote>\n<h2><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/IMG_8156%20Final%20crop.png\" alt=\"Title Boxing cash wrap\" width=\"500\" loading=\"lazy\" style=\"width: 500px; margin-left: auto; margin-right: auto; display: block;\"></h2>\n<h2><strong>Ready for a Refresh?</strong></h2>\n<p>If your brick-and-mortar store could use a makeover, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a>. We take the heavy lifting off you and deliver an outstanding refresh—one that will make you wish you had done it sooner.</p>\n<p style=\"text-align: center; font-size: 20px;\"><a href=\"/retail-project-brief-template\" rel=\"noopener\" target=\"_blank\">Download Retail Project Brief Template</a></p>\n<p>&nbsp;</p>", "rssSummary" : "<p>Your store is showing its age. 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Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BRICK-AND-MORTAR%20NEW%20LIFE.png", "featured_image_alt_text" : "brick-and-mortar new life", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "The demise of the brick-and-mortar store is overblown. The forecast for in-store shopping is actually quite rosy. Retail experiences are the key.", "post_body" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n<!--more-->\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>“It’s not like it’s stores against e-com­merce any more. T</em><em>hey play an in­tegral role in&nbsp;<br>sup­port­ing each other. The old story that stores are dead is sim­ply not true.” </em><em><br></em><em>— </em><a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Bren­dan Witcher, a For­rester Re­search prin­ci­pal an­alyst.</span></em></a></p>\n</blockquote>\n<p style=\"font-size: 16px;\">A study by <a href=\"https://www.retaildive.com/news/over-70-of-retail-sales-will-come-from-stores-in-the-next-few-years-forre/608463/\"><span> Forrester Research</span></a> estimated that 72 percent of retail sales in the U.S. will still come from traditional, brick-and-mortar stores through 2024. Testing products (47%) and walking away with an item after purchasing (38%) were the top reasons for shopping in-store. To help keep these shoppers coming in the doors, the in-store shopping experience is evolving to more fully engage shoppers.</p>\n<h2 style=\"font-size: 30px; font-weight: normal;\">3 Retailers More Fully Engaging Shoppers</h2>\n<p style=\"font-size: 16px;\">Today's shoppers want more than just a rack of clothes or shelf of items for sale. They want shopping to be an experience, not just a chore. Here are three innovative stores around the world leading the way in delivering in-store innovation.</p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">1. Interactive selfie mirror at New York City's H&amp;M flagship store in Times Square</h3>\n<p style=\"font-size: 16px;\">Imagine a mirror in a store talking with you. That's what the interactive selfie mirror at NYC's <span>H&amp;M store</span> does. It engages shoppers who step near to the mirror or glimpse in the mirror and invites them to take a selfie. Powered by AI, the mirror was inspired by the talking \"mirror, mirror on the wall\" line from the movie, \"Snow White\".</p>\n<p style=\"font-size: 16px;\">The H&amp;M mirror, which was produced in collaboration with Microsoft, Ombori and Visual Art, has a QR code, which shoppers can scan to share their image with their friends via text or social media. It's fun for the shoppers and a great way to attract new shoppers from the shopper's fan base to the store.</p>\n<img src=\"https://lh6.googleusercontent.com/hp6aJ6_RzK-FzUP7iTKg76yNCC42B9yx5epduMgvSoGyoUAqerGph67JMZ1DZ0fDIzlBot39Slf1bXg_bxB9hegV8Jw90JKZ4V-Zg8aWo7wrGFvg0i0My4Q8ukn1CLgia1M7ONud\" width=\"509\" height=\"277\" loading=\"lazy\" alt=\"H&amp;M Interactive Mirror\" style=\"margin: 30px auto; display: block;\">\n<p style=\"font-size: 16px; text-align: center;\"><a href=\"https://www.youtube.com/watch?v=A1PifO6jdVA\"><em><span>H&amp;M</span></em></a></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">2. The interactive store window in Stockholm's Clas Ohlson store.&nbsp;</h3>\n<div>\n<p style=\"font-size: 16px;\">Shoppers don't even have to enter the store to shop at Stockholm's high-end <span>Clas Ohlson</span> hardware store. The QR code in the display window tells shoppers store hours, advises whether the store has an item in stock and even processes online orders. All shoppers have to do to activate the window is walk by it.</p>\n<p style=\"font-size: 16px;\">The window also comes alive with photos of products when a passerby gets near to it. The displays work together with the store's e-commerce site, meaning that customers can move seamlessly online and buy the products aft<span style=\"background-color: transparent;\">er seeing them in the store window retail displays.</span></p>\n<p style=\"font-size: 16px;\"><a href=\"https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/clas-ohlson-and-microsoft-introduce-digital-window-shopping-in-stockholm-lab-store-18639\" rel=\"noopener\" target=\"_blank\" style=\"background-color: #ffffff; color: #4c4c4d;\" linktext=\"\"><img src=\"https://lh3.googleusercontent.com/NZ4Thk3LVJkKSX9q3Rq9_zLiKoO0fZy7857uzK5HWgBMde-UDztFs4jooWJYXcvhQOcX9Acd7PaSnM4Z7I9sL3izhK-sSZPwwKCOWv0O009-CKACcZ-cV0OzVVWHw80PwwYcHzGn\" width=\"427\" height=\"284\" loading=\"lazy\" alt=\"Interactive store pickup\" style=\"margin-top: 30px; margin-bottom: 30px;\"></a></p>\n<p style=\"font-size: 16px;\"><em><span>Interne</span></em><em>t Retailing</em></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">3. Interactive Store Pickup</h3>\n<p style=\"font-size: 16px;\">Stein Mart department stores are getting into the interactive business with its \"smart button.\" Customers can press a button outside of the store to access their online order and have it brought out to their vehicle.</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"We didn't want the experience to be anonymous, or to miss an opportunity to connect with our customers. We wanted in-store pick-up to be a unique touchpoint, </em><em>where store associates could interact with customers and provide engaging experiences.\" </em><em>— Maurice Louwerse, </em><a href=\"https://www.retaildive.com/news/stein-mart-introduces-smart-button-for-bopis-shoppers/570583/\"><em><span>Stein Mart's</span></em></a> <em>director of IT Technical Services</em></p>\n</blockquote>\n<h2 style=\"font-size: 30px; font-weight: normal;\">Reinventing Brick-and-Mortar Retail</h2>\n<p style=\"font-size: 16px;\">In-person retail shopping isn't dead, by any means, but it is definitely reinventing itself. Look for interactive experiences in stores near you as this movement works its way across the United States and beyond. In-store shopping is about to become much more exciting. When you are ready to explore interactive ideas for your product, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a> and we'll get started.</p>\n</div>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696453575289, "rss_body" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n<!--more-->\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>“It’s not like it’s stores against e-com­merce any more. T</em><em>hey play an in­tegral role in&nbsp;<br>sup­port­ing each other. The old story that stores are dead is sim­ply not true.” </em><em><br></em><em>— </em><a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Bren­dan Witcher, a For­rester Re­search prin­ci­pal an­alyst.</span></em></a></p>\n</blockquote>\n<p style=\"font-size: 16px;\">A study by <a href=\"https://www.retaildive.com/news/over-70-of-retail-sales-will-come-from-stores-in-the-next-few-years-forre/608463/\"><span> Forrester Research</span></a> estimated that 72 percent of retail sales in the U.S. will still come from traditional, brick-and-mortar stores through 2024. Testing products (47%) and walking away with an item after purchasing (38%) were the top reasons for shopping in-store. To help keep these shoppers coming in the doors, the in-store shopping experience is evolving to more fully engage shoppers.</p>\n<h2 style=\"font-size: 30px; font-weight: normal;\">3 Retailers More Fully Engaging Shoppers</h2>\n<p style=\"font-size: 16px;\">Today's shoppers want more than just a rack of clothes or shelf of items for sale. They want shopping to be an experience, not just a chore. Here are three innovative stores around the world leading the way in delivering in-store innovation.</p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">1. Interactive selfie mirror at New York City's H&amp;M flagship store in Times Square</h3>\n<p style=\"font-size: 16px;\">Imagine a mirror in a store talking with you. That's what the interactive selfie mirror at NYC's <span>H&amp;M store</span> does. It engages shoppers who step near to the mirror or glimpse in the mirror and invites them to take a selfie. Powered by AI, the mirror was inspired by the talking \"mirror, mirror on the wall\" line from the movie, \"Snow White\".</p>\n<p style=\"font-size: 16px;\">The H&amp;M mirror, which was produced in collaboration with Microsoft, Ombori and Visual Art, has a QR code, which shoppers can scan to share their image with their friends via text or social media. It's fun for the shoppers and a great way to attract new shoppers from the shopper's fan base to the store.</p>\n<img src=\"https://lh6.googleusercontent.com/hp6aJ6_RzK-FzUP7iTKg76yNCC42B9yx5epduMgvSoGyoUAqerGph67JMZ1DZ0fDIzlBot39Slf1bXg_bxB9hegV8Jw90JKZ4V-Zg8aWo7wrGFvg0i0My4Q8ukn1CLgia1M7ONud\" width=\"509\" height=\"277\" loading=\"lazy\" alt=\"H&amp;M Interactive Mirror\" style=\"margin: 30px auto; display: block;\">\n<p style=\"font-size: 16px; text-align: center;\"><a href=\"https://www.youtube.com/watch?v=A1PifO6jdVA\"><em><span>H&amp;M</span></em></a></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">2. The interactive store window in Stockholm's Clas Ohlson store.&nbsp;</h3>\n<div>\n<p style=\"font-size: 16px;\">Shoppers don't even have to enter the store to shop at Stockholm's high-end <span>Clas Ohlson</span> hardware store. The QR code in the display window tells shoppers store hours, advises whether the store has an item in stock and even processes online orders. All shoppers have to do to activate the window is walk by it.</p>\n<p style=\"font-size: 16px;\">The window also comes alive with photos of products when a passerby gets near to it. The displays work together with the store's e-commerce site, meaning that customers can move seamlessly online and buy the products aft<span style=\"background-color: transparent;\">er seeing them in the store window retail displays.</span></p>\n<p style=\"font-size: 16px;\"><a href=\"https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/clas-ohlson-and-microsoft-introduce-digital-window-shopping-in-stockholm-lab-store-18639\" rel=\"noopener\" target=\"_blank\" style=\"background-color: #ffffff; color: #4c4c4d;\" linktext=\"\"><img src=\"https://lh3.googleusercontent.com/NZ4Thk3LVJkKSX9q3Rq9_zLiKoO0fZy7857uzK5HWgBMde-UDztFs4jooWJYXcvhQOcX9Acd7PaSnM4Z7I9sL3izhK-sSZPwwKCOWv0O009-CKACcZ-cV0OzVVWHw80PwwYcHzGn\" width=\"427\" height=\"284\" loading=\"lazy\" alt=\"Interactive store pickup\" style=\"margin-top: 30px; margin-bottom: 30px;\"></a></p>\n<p style=\"font-size: 16px;\"><em><span>Interne</span></em><em>t Retailing</em></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">3. Interactive Store Pickup</h3>\n<p style=\"font-size: 16px;\">Stein Mart department stores are getting into the interactive business with its \"smart button.\" Customers can press a button outside of the store to access their online order and have it brought out to their vehicle.</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"We didn't want the experience to be anonymous, or to miss an opportunity to connect with our customers. We wanted in-store pick-up to be a unique touchpoint, </em><em>where store associates could interact with customers and provide engaging experiences.\" </em><em>— Maurice Louwerse, </em><a href=\"https://www.retaildive.com/news/stein-mart-introduces-smart-button-for-bopis-shoppers/570583/\"><em><span>Stein Mart's</span></em></a> <em>director of IT Technical Services</em></p>\n</blockquote>\n<h2 style=\"font-size: 30px; font-weight: normal;\">Reinventing Brick-and-Mortar Retail</h2>\n<p style=\"font-size: 16px;\">In-person retail shopping isn't dead, by any means, but it is definitely reinventing itself. Look for interactive experiences in stores near you as this movement works its way across the United States and beyond. In-store shopping is about to become much more exciting. When you are ready to explore interactive ideas for your product, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a> and we'll get started.</p>\n</div>", "rss_summary" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n", "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null, "featured_image_height" : 1680, "featured_image_width" : 3200 }, "metaDescription" : "The demise of the brick-and-mortar store is overblown. The forecast for in-store shopping is actually quite rosy. 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Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n<!--more-->\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>“It’s not like it’s stores against e-com­merce any more. T</em><em>hey play an in­tegral role in&nbsp;<br>sup­port­ing each other. The old story that stores are dead is sim­ply not true.” </em><em><br></em><em>— </em><a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Bren­dan Witcher, a For­rester Re­search prin­ci­pal an­alyst.</span></em></a></p>\n</blockquote>\n<p style=\"font-size: 16px;\">A study by <a href=\"https://www.retaildive.com/news/over-70-of-retail-sales-will-come-from-stores-in-the-next-few-years-forre/608463/\"><span> Forrester Research</span></a> estimated that 72 percent of retail sales in the U.S. will still come from traditional, brick-and-mortar stores through 2024. Testing products (47%) and walking away with an item after purchasing (38%) were the top reasons for shopping in-store. To help keep these shoppers coming in the doors, the in-store shopping experience is evolving to more fully engage shoppers.</p>\n<h2 style=\"font-size: 30px; font-weight: normal;\">3 Retailers More Fully Engaging Shoppers</h2>\n<p style=\"font-size: 16px;\">Today's shoppers want more than just a rack of clothes or shelf of items for sale. They want shopping to be an experience, not just a chore. Here are three innovative stores around the world leading the way in delivering in-store innovation.</p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">1. Interactive selfie mirror at New York City's H&amp;M flagship store in Times Square</h3>\n<p style=\"font-size: 16px;\">Imagine a mirror in a store talking with you. That's what the interactive selfie mirror at NYC's <span>H&amp;M store</span> does. It engages shoppers who step near to the mirror or glimpse in the mirror and invites them to take a selfie. Powered by AI, the mirror was inspired by the talking \"mirror, mirror on the wall\" line from the movie, \"Snow White\".</p>\n<p style=\"font-size: 16px;\">The H&amp;M mirror, which was produced in collaboration with Microsoft, Ombori and Visual Art, has a QR code, which shoppers can scan to share their image with their friends via text or social media. It's fun for the shoppers and a great way to attract new shoppers from the shopper's fan base to the store.</p>\n<img src=\"https://lh6.googleusercontent.com/hp6aJ6_RzK-FzUP7iTKg76yNCC42B9yx5epduMgvSoGyoUAqerGph67JMZ1DZ0fDIzlBot39Slf1bXg_bxB9hegV8Jw90JKZ4V-Zg8aWo7wrGFvg0i0My4Q8ukn1CLgia1M7ONud\" width=\"509\" height=\"277\" loading=\"lazy\" alt=\"H&amp;M Interactive Mirror\" style=\"margin: 30px auto; display: block;\">\n<p style=\"font-size: 16px; text-align: center;\"><a href=\"https://www.youtube.com/watch?v=A1PifO6jdVA\"><em><span>H&amp;M</span></em></a></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">2. The interactive store window in Stockholm's Clas Ohlson store.&nbsp;</h3>\n<div>\n<p style=\"font-size: 16px;\">Shoppers don't even have to enter the store to shop at Stockholm's high-end <span>Clas Ohlson</span> hardware store. The QR code in the display window tells shoppers store hours, advises whether the store has an item in stock and even processes online orders. All shoppers have to do to activate the window is walk by it.</p>\n<p style=\"font-size: 16px;\">The window also comes alive with photos of products when a passerby gets near to it. The displays work together with the store's e-commerce site, meaning that customers can move seamlessly online and buy the products aft<span style=\"background-color: transparent;\">er seeing them in the store window retail displays.</span></p>\n<p style=\"font-size: 16px;\"><a href=\"https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/clas-ohlson-and-microsoft-introduce-digital-window-shopping-in-stockholm-lab-store-18639\" rel=\"noopener\" target=\"_blank\" style=\"background-color: #ffffff; color: #4c4c4d;\" linktext=\"\"><img src=\"https://lh3.googleusercontent.com/NZ4Thk3LVJkKSX9q3Rq9_zLiKoO0fZy7857uzK5HWgBMde-UDztFs4jooWJYXcvhQOcX9Acd7PaSnM4Z7I9sL3izhK-sSZPwwKCOWv0O009-CKACcZ-cV0OzVVWHw80PwwYcHzGn\" width=\"427\" height=\"284\" loading=\"lazy\" alt=\"Interactive store pickup\" style=\"margin-top: 30px; margin-bottom: 30px;\"></a></p>\n<p style=\"font-size: 16px;\"><em><span>Interne</span></em><em>t Retailing</em></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">3. Interactive Store Pickup</h3>\n<p style=\"font-size: 16px;\">Stein Mart department stores are getting into the interactive business with its \"smart button.\" Customers can press a button outside of the store to access their online order and have it brought out to their vehicle.</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"We didn't want the experience to be anonymous, or to miss an opportunity to connect with our customers. We wanted in-store pick-up to be a unique touchpoint, </em><em>where store associates could interact with customers and provide engaging experiences.\" </em><em>— Maurice Louwerse, </em><a href=\"https://www.retaildive.com/news/stein-mart-introduces-smart-button-for-bopis-shoppers/570583/\"><em><span>Stein Mart's</span></em></a> <em>director of IT Technical Services</em></p>\n</blockquote>\n<h2 style=\"font-size: 30px; font-weight: normal;\">Reinventing Brick-and-Mortar Retail</h2>\n<p style=\"font-size: 16px;\">In-person retail shopping isn't dead, by any means, but it is definitely reinventing itself. Look for interactive experiences in stores near you as this movement works its way across the United States and beyond. In-store shopping is about to become much more exciting. When you are ready to explore interactive ideas for your product, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a> and we'll get started.</p>\n</div>", "postBodyRss" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n<!--more-->\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>“It’s not like it’s stores against e-com­merce any more. T</em><em>hey play an in­tegral role in&nbsp;<br>sup­port­ing each other. The old story that stores are dead is sim­ply not true.” </em><em><br></em><em>— </em><a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Bren­dan Witcher, a For­rester Re­search prin­ci­pal an­alyst.</span></em></a></p>\n</blockquote>\n<p style=\"font-size: 16px;\">A study by <a href=\"https://www.retaildive.com/news/over-70-of-retail-sales-will-come-from-stores-in-the-next-few-years-forre/608463/\"><span> Forrester Research</span></a> estimated that 72 percent of retail sales in the U.S. will still come from traditional, brick-and-mortar stores through 2024. Testing products (47%) and walking away with an item after purchasing (38%) were the top reasons for shopping in-store. To help keep these shoppers coming in the doors, the in-store shopping experience is evolving to more fully engage shoppers.</p>\n<h2 style=\"font-size: 30px; font-weight: normal;\">3 Retailers More Fully Engaging Shoppers</h2>\n<p style=\"font-size: 16px;\">Today's shoppers want more than just a rack of clothes or shelf of items for sale. They want shopping to be an experience, not just a chore. Here are three innovative stores around the world leading the way in delivering in-store innovation.</p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">1. Interactive selfie mirror at New York City's H&amp;M flagship store in Times Square</h3>\n<p style=\"font-size: 16px;\">Imagine a mirror in a store talking with you. That's what the interactive selfie mirror at NYC's <span>H&amp;M store</span> does. It engages shoppers who step near to the mirror or glimpse in the mirror and invites them to take a selfie. Powered by AI, the mirror was inspired by the talking \"mirror, mirror on the wall\" line from the movie, \"Snow White\".</p>\n<p style=\"font-size: 16px;\">The H&amp;M mirror, which was produced in collaboration with Microsoft, Ombori and Visual Art, has a QR code, which shoppers can scan to share their image with their friends via text or social media. It's fun for the shoppers and a great way to attract new shoppers from the shopper's fan base to the store.</p>\n<img src=\"https://lh6.googleusercontent.com/hp6aJ6_RzK-FzUP7iTKg76yNCC42B9yx5epduMgvSoGyoUAqerGph67JMZ1DZ0fDIzlBot39Slf1bXg_bxB9hegV8Jw90JKZ4V-Zg8aWo7wrGFvg0i0My4Q8ukn1CLgia1M7ONud\" width=\"509\" height=\"277\" loading=\"lazy\" alt=\"H&amp;M Interactive Mirror\" style=\"margin: 30px auto; display: block;\">\n<p style=\"font-size: 16px; text-align: center;\"><a href=\"https://www.youtube.com/watch?v=A1PifO6jdVA\"><em><span>H&amp;M</span></em></a></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">2. The interactive store window in Stockholm's Clas Ohlson store.&nbsp;</h3>\n<div>\n<p style=\"font-size: 16px;\">Shoppers don't even have to enter the store to shop at Stockholm's high-end <span>Clas Ohlson</span> hardware store. The QR code in the display window tells shoppers store hours, advises whether the store has an item in stock and even processes online orders. All shoppers have to do to activate the window is walk by it.</p>\n<p style=\"font-size: 16px;\">The window also comes alive with photos of products when a passerby gets near to it. The displays work together with the store's e-commerce site, meaning that customers can move seamlessly online and buy the products aft<span style=\"background-color: transparent;\">er seeing them in the store window retail displays.</span></p>\n<p style=\"font-size: 16px;\"><a href=\"https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/clas-ohlson-and-microsoft-introduce-digital-window-shopping-in-stockholm-lab-store-18639\" rel=\"noopener\" target=\"_blank\" style=\"background-color: #ffffff; color: #4c4c4d;\" linktext=\"\"><img src=\"https://lh3.googleusercontent.com/NZ4Thk3LVJkKSX9q3Rq9_zLiKoO0fZy7857uzK5HWgBMde-UDztFs4jooWJYXcvhQOcX9Acd7PaSnM4Z7I9sL3izhK-sSZPwwKCOWv0O009-CKACcZ-cV0OzVVWHw80PwwYcHzGn\" width=\"427\" height=\"284\" loading=\"lazy\" alt=\"Interactive store pickup\" style=\"margin-top: 30px; margin-bottom: 30px;\"></a></p>\n<p style=\"font-size: 16px;\"><em><span>Interne</span></em><em>t Retailing</em></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">3. Interactive Store Pickup</h3>\n<p style=\"font-size: 16px;\">Stein Mart department stores are getting into the interactive business with its \"smart button.\" Customers can press a button outside of the store to access their online order and have it brought out to their vehicle.</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"We didn't want the experience to be anonymous, or to miss an opportunity to connect with our customers. We wanted in-store pick-up to be a unique touchpoint, </em><em>where store associates could interact with customers and provide engaging experiences.\" </em><em>— Maurice Louwerse, </em><a href=\"https://www.retaildive.com/news/stein-mart-introduces-smart-button-for-bopis-shoppers/570583/\"><em><span>Stein Mart's</span></em></a> <em>director of IT Technical Services</em></p>\n</blockquote>\n<h2 style=\"font-size: 30px; font-weight: normal;\">Reinventing Brick-and-Mortar Retail</h2>\n<p style=\"font-size: 16px;\">In-person retail shopping isn't dead, by any means, but it is definitely reinventing itself. Look for interactive experiences in stores near you as this movement works its way across the United States and beyond. In-store shopping is about to become much more exciting. When you are ready to explore interactive ideas for your product, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a> and we'll get started.</p>\n</div>", "postEmailContent" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p> \n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BRICK-AND-MORTAR%20NEW%20LIFE.png", "postListContent" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p> \n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BRICK-AND-MORTAR%20NEW%20LIFE.png", "postRssContent" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p> \n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/BRICK-AND-MORTAR%20NEW%20LIFE.png", "postSummary" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n", "postSummaryRss" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p> \n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "dETQWUGn", "previousPostFeaturedImage" : "https://fs.hubspotusercontent00.net/hubfs/4871505/Stunning%20Retail%20Store%20Makeover-1.png", "previousPostFeaturedImageAltText" : "brand activation for retail", "previousPostName" : "7 Steps to Deliver a Stunning Retail Store Makeover On Time, On Budget", "previousPostSlug" : "insights/7-steps-to-deliver-a-stunning-retail-store-makeover-on-time-on-budge", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1638970200000, "publishDateLocalTime" : 1638970200000, "publishDateLocalized" : { "date" : 1638970200000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696453575289, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/real-store-locations-the-next-step-for-online-retailers", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. The online and in-store experience are becoming more intertwined as digital displays and smartphones link the two together.&nbsp;</p>\n<!--more-->\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>“It’s not like it’s stores against e-com­merce any more. T</em><em>hey play an in­tegral role in&nbsp;<br>sup­port­ing each other. The old story that stores are dead is sim­ply not true.” </em><em><br></em><em>— </em><a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Bren­dan Witcher, a For­rester Re­search prin­ci­pal an­alyst.</span></em></a></p>\n</blockquote>\n<p style=\"font-size: 16px;\">A study by <a href=\"https://www.retaildive.com/news/over-70-of-retail-sales-will-come-from-stores-in-the-next-few-years-forre/608463/\"><span> Forrester Research</span></a> estimated that 72 percent of retail sales in the U.S. will still come from traditional, brick-and-mortar stores through 2024. Testing products (47%) and walking away with an item after purchasing (38%) were the top reasons for shopping in-store. To help keep these shoppers coming in the doors, the in-store shopping experience is evolving to more fully engage shoppers.</p>\n<h2 style=\"font-size: 30px; font-weight: normal;\">3 Retailers More Fully Engaging Shoppers</h2>\n<p style=\"font-size: 16px;\">Today's shoppers want more than just a rack of clothes or shelf of items for sale. They want shopping to be an experience, not just a chore. Here are three innovative stores around the world leading the way in delivering in-store innovation.</p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">1. Interactive selfie mirror at New York City's H&amp;M flagship store in Times Square</h3>\n<p style=\"font-size: 16px;\">Imagine a mirror in a store talking with you. That's what the interactive selfie mirror at NYC's <span>H&amp;M store</span> does. It engages shoppers who step near to the mirror or glimpse in the mirror and invites them to take a selfie. Powered by AI, the mirror was inspired by the talking \"mirror, mirror on the wall\" line from the movie, \"Snow White\".</p>\n<p style=\"font-size: 16px;\">The H&amp;M mirror, which was produced in collaboration with Microsoft, Ombori and Visual Art, has a QR code, which shoppers can scan to share their image with their friends via text or social media. It's fun for the shoppers and a great way to attract new shoppers from the shopper's fan base to the store.</p>\n<img src=\"https://lh6.googleusercontent.com/hp6aJ6_RzK-FzUP7iTKg76yNCC42B9yx5epduMgvSoGyoUAqerGph67JMZ1DZ0fDIzlBot39Slf1bXg_bxB9hegV8Jw90JKZ4V-Zg8aWo7wrGFvg0i0My4Q8ukn1CLgia1M7ONud\" width=\"509\" height=\"277\" loading=\"lazy\" alt=\"H&amp;M Interactive Mirror\" style=\"margin: 30px auto; display: block;\">\n<p style=\"font-size: 16px; text-align: center;\"><a href=\"https://www.youtube.com/watch?v=A1PifO6jdVA\"><em><span>H&amp;M</span></em></a></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">2. The interactive store window in Stockholm's Clas Ohlson store.&nbsp;</h3>\n<div>\n<p style=\"font-size: 16px;\">Shoppers don't even have to enter the store to shop at Stockholm's high-end <span>Clas Ohlson</span> hardware store. The QR code in the display window tells shoppers store hours, advises whether the store has an item in stock and even processes online orders. All shoppers have to do to activate the window is walk by it.</p>\n<p style=\"font-size: 16px;\">The window also comes alive with photos of products when a passerby gets near to it. The displays work together with the store's e-commerce site, meaning that customers can move seamlessly online and buy the products aft<span style=\"background-color: transparent;\">er seeing them in the store window retail displays.</span></p>\n<p style=\"font-size: 16px;\"><a href=\"https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/clas-ohlson-and-microsoft-introduce-digital-window-shopping-in-stockholm-lab-store-18639\" rel=\"noopener\" target=\"_blank\" style=\"background-color: #ffffff; color: #4c4c4d;\" linktext=\"\"><img src=\"https://lh3.googleusercontent.com/NZ4Thk3LVJkKSX9q3Rq9_zLiKoO0fZy7857uzK5HWgBMde-UDztFs4jooWJYXcvhQOcX9Acd7PaSnM4Z7I9sL3izhK-sSZPwwKCOWv0O009-CKACcZ-cV0OzVVWHw80PwwYcHzGn\" width=\"427\" height=\"284\" loading=\"lazy\" alt=\"Interactive store pickup\" style=\"margin-top: 30px; margin-bottom: 30px;\"></a></p>\n<p style=\"font-size: 16px;\"><em><span>Interne</span></em><em>t Retailing</em></p>\n<h3 style=\"font-size: 24px; font-weight: normal;\">3. Interactive Store Pickup</h3>\n<p style=\"font-size: 16px;\">Stein Mart department stores are getting into the interactive business with its \"smart button.\" Customers can press a button outside of the store to access their online order and have it brought out to their vehicle.</p>\n<blockquote>\n<p style=\"text-align: center; font-size: 16px;\"><em>\"We didn't want the experience to be anonymous, or to miss an opportunity to connect with our customers. We wanted in-store pick-up to be a unique touchpoint, </em><em>where store associates could interact with customers and provide engaging experiences.\" </em><em>— Maurice Louwerse, </em><a href=\"https://www.retaildive.com/news/stein-mart-introduces-smart-button-for-bopis-shoppers/570583/\"><em><span>Stein Mart's</span></em></a> <em>director of IT Technical Services</em></p>\n</blockquote>\n<h2 style=\"font-size: 30px; font-weight: normal;\">Reinventing Brick-and-Mortar Retail</h2>\n<p style=\"font-size: 16px;\">In-person retail shopping isn't dead, by any means, but it is definitely reinventing itself. Look for interactive experiences in stores near you as this movement works its way across the United States and beyond. In-store shopping is about to become much more exciting. When you are ready to explore interactive ideas for your product, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consult</a> and we'll get started.</p>\n</div>", "rssSummary" : "<p style=\"font-size: 16px;\">The demise of the retail store at the hands of online shops has been greatly exaggerated. Quite the contrary, it appears \"e-commerce needs real store locations more than ever,\" according to an article in the <a href=\"https://www.wsj.com/articles/e-commerce-needs-real-store-locations-now-more-than-ever-11637836200?st=afiddkfvb9l7bja&amp;reflink=article_imessage_share\"><em><span>Wall Street Journal</span></em></a>.</p>\n<p style=\"font-size: 16px;\">Turns out stores are a less expensive way to attract new customers as the cost of ac­quir­ing them on­line has skyrocketed—up nearly 50% over the past five years, ac­cord­ing to Prof­it-Well. 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If a smaller size isn’t an option, consider designing your display to be a \"knock-down\"—meaning it can be shipped flat and easily assembled on site in under 20 minutes. Most retailers will accept knock-down displays that can be assembled quickly. Include simple-to-follow instruction letters to ensure the store staff has an easy time putting together your display and your display makes it to the floor.</p>\n<h2 style=\"font-weight: normal;\">2. Think and order ahead.</h2>\n<p>Providing long lead times gives your display manufacturer time to build your production run into the schedule and avoid overtime charges typical of rushed jobs. Supply chain issues affect raw materials as well. Giving your display manufacturer more time to plan and source materials can often mean better pricing as well.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">3. Build your fixtures to last.</h2>\n<p>Designing your fixtures for longer stays, more versatile use, and ease of replenishment in-store can help extend the life of your display. Investing in the longevity of a fixture also gives you more time to amortize its cost across a greater amount of sales and over a longer period. Plus, it's a more sustainable choice.</p>\n<h2 style=\"font-weight: normal;\">4. Order more.</h2>\n<p>Price breaks are often possible when you increase the quantity of fixtures. Besides production efficiencies and economies of scale in material purchasing, manufacturers can factor design, engineering and set-up costs over a larger number of units, thus lowering the per unit cost.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">5. 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Supply chain issues affect raw materials as well. Giving your display manufacturer more time to plan and source materials can often mean better pricing as well.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">3. Build your fixtures to last.</h2>\n<p>Designing your fixtures for longer stays, more versatile use, and ease of replenishment in-store can help extend the life of your display. Investing in the longevity of a fixture also gives you more time to amortize its cost across a greater amount of sales and over a longer period. Plus, it's a more sustainable choice.</p>\n<h2 style=\"font-weight: normal;\">4. Order more.</h2>\n<p>Price breaks are often possible when you increase the quantity of fixtures. Besides production efficiencies and economies of scale in material purchasing, manufacturers can factor design, engineering and set-up costs over a larger number of units, thus lowering the per unit cost.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">5. 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Most retailers will accept knock-down displays that can be assembled quickly. Include simple-to-follow instruction letters to ensure the store staff has an easy time putting together your display and your display makes it to the floor.</p>\n<h2 style=\"font-weight: normal;\">2. Think and order ahead.</h2>\n<p>Providing long lead times gives your display manufacturer time to build your production run into the schedule and avoid overtime charges typical of rushed jobs. Supply chain issues affect raw materials as well. Giving your display manufacturer more time to plan and source materials can often mean better pricing as well.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">3. Build your fixtures to last.</h2>\n<p>Designing your fixtures for longer stays, more versatile use, and ease of replenishment in-store can help extend the life of your display. Investing in the longevity of a fixture also gives you more time to amortize its cost across a greater amount of sales and over a longer period. Plus, it's a more sustainable choice.</p>\n<h2 style=\"font-weight: normal;\">4. Order more.</h2>\n<p>Price breaks are often possible when you increase the quantity of fixtures. Besides production efficiencies and economies of scale in material purchasing, manufacturers can factor design, engineering and set-up costs over a larger number of units, thus lowering the per unit cost.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">5. Engage with a partner who has asset management capabilities.</h2>\n<p>Partnering with a display design + build company that offers <span>warehousing and inventory management capabilities</span> means you can order more, hold them until needed in-store, and ensure delivery of the fixtures to the right store at the right time. Our <span>Custom Asset Management</span> (CAM) service <span style=\"color: #000000;\">saves time, reduces costs, and drives higher levels of productivity for installing and maintaining retail displays. From packing, to fulfillment and warehousing, logistics, installation and setup, InStore Design Display offers a suite of services to choose from to best fit your needs.</span>&nbsp;</p>\n<p>We strive to provide our clients the best retail fixture solution for the best price. While we don't have a crystal ball to predict the fluctuations in the global supply chain, we have experience on our side in end-to-end management of retail displays. Whether you seek stock fixtures, a mix of stock and custom, or all custom retail displays, let's chat about how IDD can become your partner. Just request a consult, and we'll get started.</p>\n<p>{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "postBodyRss" : "<p>Fixtures are the most defining features of a retail environment. Whether they are stock solutions or custom branded displays, these freestanding or installed structures are a key consideration when designing a retail store or refreshing its look and feel. However, when supply chain management issues arise, the result is retail fixture cost inflation.&nbsp;</p>\n<!--more-->\n<p>We've learned a lot about controlling the costs of retail displays in the over 100 years InStore Design Display has been in business. Chew on these five tips for cost effective and easy to implement solutions to prepare you for your next retail display fixture.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">1. Design with size in mind.</h2>\n<p>With the cost of ocean freight and domestic trucking, it helps to keep the overall size of your fixture in mind. If a smaller size isn’t an option, consider designing your display to be a \"knock-down\"—meaning it can be shipped flat and easily assembled on site in under 20 minutes. Most retailers will accept knock-down displays that can be assembled quickly. Include simple-to-follow instruction letters to ensure the store staff has an easy time putting together your display and your display makes it to the floor.</p>\n<h2 style=\"font-weight: normal;\">2. Think and order ahead.</h2>\n<p>Providing long lead times gives your display manufacturer time to build your production run into the schedule and avoid overtime charges typical of rushed jobs. Supply chain issues affect raw materials as well. Giving your display manufacturer more time to plan and source materials can often mean better pricing as well.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">3. Build your fixtures to last.</h2>\n<p>Designing your fixtures for longer stays, more versatile use, and ease of replenishment in-store can help extend the life of your display. Investing in the longevity of a fixture also gives you more time to amortize its cost across a greater amount of sales and over a longer period. Plus, it's a more sustainable choice.</p>\n<h2 style=\"font-weight: normal;\">4. Order more.</h2>\n<p>Price breaks are often possible when you increase the quantity of fixtures. Besides production efficiencies and economies of scale in material purchasing, manufacturers can factor design, engineering and set-up costs over a larger number of units, thus lowering the per unit cost.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">5. Engage with a partner who has asset management capabilities.</h2>\n<p>Partnering with a display design + build company that offers <span>warehousing and inventory management capabilities</span> means you can order more, hold them until needed in-store, and ensure delivery of the fixtures to the right store at the right time. Our <span>Custom Asset Management</span> (CAM) service <span style=\"color: #000000;\">saves time, reduces costs, and drives higher levels of productivity for installing and maintaining retail displays. From packing, to fulfillment and warehousing, logistics, installation and setup, InStore Design Display offers a suite of services to choose from to best fit your needs.</span>&nbsp;</p>\n<p>We strive to provide our clients the best retail fixture solution for the best price. While we don't have a crystal ball to predict the fluctuations in the global supply chain, we have experience on our side in end-to-end management of retail displays. Whether you seek stock fixtures, a mix of stock and custom, or all custom retail displays, let's chat about how IDD can become your partner. Just request a consult, and we'll get started.</p>\n<p>{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "postEmailContent" : "<p>Fixtures are the most defining features of a retail environment. Whether they are stock solutions or custom branded displays, these freestanding or installed structures are a key consideration when designing a retail store or refreshing its look and feel. However, when supply chain management issues arise, the result is retail fixture cost inflation.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CYCLE%20GEAR%20COST%20EFFECTIVE%20SOLUTIONS-1.png", "postListContent" : "<p>Fixtures are the most defining features of a retail environment. Whether they are stock solutions or custom branded displays, these freestanding or installed structures are a key consideration when designing a retail store or refreshing its look and feel. However, when supply chain management issues arise, the result is retail fixture cost inflation.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CYCLE%20GEAR%20COST%20EFFECTIVE%20SOLUTIONS-1.png", "postRssContent" : "<p>Fixtures are the most defining features of a retail environment. Whether they are stock solutions or custom branded displays, these freestanding or installed structures are a key consideration when designing a retail store or refreshing its look and feel. However, when supply chain management issues arise, the result is retail fixture cost inflation.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CYCLE%20GEAR%20COST%20EFFECTIVE%20SOLUTIONS-1.png", "postSummary" : "<p>Fixtures are the most defining features of a retail environment. 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Whether they are stock solutions or custom branded displays, these freestanding or installed structures are a key consideration when designing a retail store or refreshing its look and feel. However, when supply chain management issues arise, the result is retail fixture cost inflation.&nbsp;</p>\n<!--more-->\n<p>We've learned a lot about controlling the costs of retail displays in the over 100 years InStore Design Display has been in business. Chew on these five tips for cost effective and easy to implement solutions to prepare you for your next retail display fixture.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">1. Design with size in mind.</h2>\n<p>With the cost of ocean freight and domestic trucking, it helps to keep the overall size of your fixture in mind. If a smaller size isn’t an option, consider designing your display to be a \"knock-down\"—meaning it can be shipped flat and easily assembled on site in under 20 minutes. Most retailers will accept knock-down displays that can be assembled quickly. Include simple-to-follow instruction letters to ensure the store staff has an easy time putting together your display and your display makes it to the floor.</p>\n<h2 style=\"font-weight: normal;\">2. Think and order ahead.</h2>\n<p>Providing long lead times gives your display manufacturer time to build your production run into the schedule and avoid overtime charges typical of rushed jobs. Supply chain issues affect raw materials as well. Giving your display manufacturer more time to plan and source materials can often mean better pricing as well.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">3. Build your fixtures to last.</h2>\n<p>Designing your fixtures for longer stays, more versatile use, and ease of replenishment in-store can help extend the life of your display. Investing in the longevity of a fixture also gives you more time to amortize its cost across a greater amount of sales and over a longer period. Plus, it's a more sustainable choice.</p>\n<h2 style=\"font-weight: normal;\">4. Order more.</h2>\n<p>Price breaks are often possible when you increase the quantity of fixtures. Besides production efficiencies and economies of scale in material purchasing, manufacturers can factor design, engineering and set-up costs over a larger number of units, thus lowering the per unit cost.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">5. Engage with a partner who has asset management capabilities.</h2>\n<p>Partnering with a display design + build company that offers <span>warehousing and inventory management capabilities</span> means you can order more, hold them until needed in-store, and ensure delivery of the fixtures to the right store at the right time. Our <span>Custom Asset Management</span> (CAM) service <span style=\"color: #000000;\">saves time, reduces costs, and drives higher levels of productivity for installing and maintaining retail displays. From packing, to fulfillment and warehousing, logistics, installation and setup, InStore Design Display offers a suite of services to choose from to best fit your needs.</span>&nbsp;</p>\n<p>We strive to provide our clients the best retail fixture solution for the best price. While we don't have a crystal ball to predict the fluctuations in the global supply chain, we have experience on our side in end-to-end management of retail displays. Whether you seek stock fixtures, a mix of stock and custom, or all custom retail displays, let's chat about how IDD can become your partner. Just request a consult, and we'll get started.</p>\n<p>{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "rssSummary" : "<p>Fixtures are the most defining features of a retail environment. 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"attached_stylesheets" : [ ], "post_summary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 11892358208, 56473689257, 56468029809 ], "topic_ids" : [ 11892358208, 56473689257, 56468029809 ], "campaign_name" : "Q4 Scheduled Posts", "campaign_utm" : "Q4%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "featured_image_alt_text" : "point of sale tablet", "head_html" : null, "link_rel_canonical_url" : "https://www.thepeakbeyond.com/blog/4-key-actions-consumer-experience-in-retail", "meta_description" : "Customer demands are shaping the future of retail. Technology in product displays is the key for retailers that are ready to adapt to these demands.", "post_body" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It&nbsp;is&nbsp;the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their&nbsp;online or offline&nbsp;buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more.&nbsp;</p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.&nbsp; Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span>&nbsp;</span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span>&nbsp;</span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.&nbsp; By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.&nbsp; Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees.&nbsp;</p>\n<p>Consumer behavioral<span>&nbsp;</span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span>&nbsp;</span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p>&nbsp;</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696548053145, "rss_body" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It&nbsp;is&nbsp;the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their&nbsp;online or offline&nbsp;buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more.&nbsp;</p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.&nbsp; Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span>&nbsp;</span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span>&nbsp;</span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.&nbsp; By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.&nbsp; Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees.&nbsp;</p>\n<p>Consumer behavioral<span>&nbsp;</span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span>&nbsp;</span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p>&nbsp;</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "rss_summary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>", "blog_post_schedule_task_uid" : null, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "scheduled_update_date" : 0 }, "metaDescription" : "Customer demands are shaping the future of retail. 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As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It&nbsp;is&nbsp;the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their&nbsp;online or offline&nbsp;buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more.&nbsp;</p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.&nbsp; Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span>&nbsp;</span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span>&nbsp;</span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.&nbsp; By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.&nbsp; Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees.&nbsp;</p>\n<p>Consumer behavioral<span>&nbsp;</span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span>&nbsp;</span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p>&nbsp;</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "postBodyRss" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It&nbsp;is&nbsp;the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their&nbsp;online or offline&nbsp;buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more.&nbsp;</p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.&nbsp; Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span>&nbsp;</span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span>&nbsp;</span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.&nbsp; By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.&nbsp; Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees.&nbsp;</p>\n<p>Consumer behavioral<span>&nbsp;</span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span>&nbsp;</span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p>&nbsp;</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "postEmailContent" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "postListContent" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "postRssContent" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/_Peak%20Beyond%20CX.png", "postSummary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p></p></div>", "postSummaryRss" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\"> \n <p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p> \n</div>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "CcrrsxuY", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CYCLE%20GEAR%20COST%20EFFECTIVE%20SOLUTIONS-1.png", "previousPostFeaturedImageAltText" : "CYCLE GEAR COST EFFECTIVE SOLUTIONS", "previousPostName" : "5 Ways to Beat Retail Fixture Inflation", "previousPostSlug" : "insights/5-ways-to-beat-retail-fixture-inflation", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1635942600000, "publishDateLocalTime" : 1635942600000, "publishDateLocalized" : { "date" : 1635942600000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696548053145, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/guest-post-4-key-actions-to-adapt-to-the-future-of-consumer-experience-in-retail", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In&nbsp;the third post of this series, you'll learn how customer experience is driving an evolution in product displays.</span></em></span></p>\n<p><!--more-->Customer demands shape the future of retail. Technology is the key for retailers that are ready to adapt to these demands.</p>\n</div>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab5\">\n<div role=\"list\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab7\" role=\"listitem\">\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ab8\">\n<div id=\"blog-post-1\">\n<p>Customer experience is at the heart of retail—in brick-and-mortar and online. It&nbsp;is&nbsp;the core of retail, the cornerstone that will make or break the success of any shop. Customer experience (CX) refers to the way a company engages with its customers at every point of their&nbsp;online or offline&nbsp;buying journey, from the first time they become aware of the brand, to marketing, sales, loyalty programs, and more.&nbsp;</p>\n<p><span style=\"background-color: transparent; font-size: 1rem;\">When it comes to </span><a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\" style=\"font-size: 1rem;\">brick-and-mortar retail</a><span style=\"background-color: transparent; font-size: 1rem;\">, we are witnessing a major cultural shift right before our eyes with consumer behavior at the center.&nbsp; Since early 2020, most retailers followed their customers online, where shoppers were spending most of their time. Recent changes in retail shaped an entirely new future for our industry, a future in which CX takes the central stage. Read on to learn about the key actions you can take right now to set yourself up for success.</span></p>\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<h2>1. Go Digital</h2>\n<p>The pandemic shopping prompted a shift to online channels in the retail industry.</p>\n<figure>\n<div><img src=\"https://uploads-ssl.webflow.com/5f62199d7e298cd8b690b946/60f705075dbabf0f9c05f7a7_6CQZYzsAW7mDF_ZUf9Ln82R-GxpfSSgMN45G6j2AVVb1TaxLRNnd9MnQeK9YA1Ael2tYvl_k7jqDRLTyzTvyT8LDybWuJrClfZK2sz86R-9QgerNPTZ2kUCC8iGXp5KPYQd-KE8.png\" alt=\"graph of us retail landscape sales\" loading=\"lazy\"></div>\n</figure>\n<p><em>Image via<span>&nbsp;</span></em><a href=\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"><em>Digital Commerce360</em></a></p>\n<p>Web penetration and online sales have increased dramatically. While brick-and-mortar retailers pivoted to eCommerce, shoppers became accustomed to purchasing everything online, from groceries to DIY supplies and from camping gear to cannabis. Online shopping has become second nature to almost everyone. It is woven into the normal cadence of life that most of us could do it blindfolded.</p>\n<p>As customers now expect digital-first experiences, even in physical shops, retailers are investing more in digital technology-based solutions. Today’s top-performing physical stores drive traffic to eCommerce shops and the latter drive customers back to your store.</p>\n<p>A zero-friction, seamless retail experience will turn occasional visitors into loyal customers.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>2. Innovate Omnichannel Experiences</h2>\n<p>When the first eCommerce platforms were created, the goal was to create them to look and feel similar to the in-store experience. That’s why we use terms like “shopping carts” for online and physical shops.</p>\n<p>In an effort to replicate the pleasure of shopping, online stores even added virtual sales clerks or chat bots. Because they knew that, just like in a <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar store,</a> the more engaging the experience, the more time the user will spend in the shop and the more they will buy.</p>\n<p>It is fascinating to see how innovation is now happening in reverse. By bringing digital touchpoints into your physical store to offer your customers the experience they have grown accustomed to at home. Use a comprehensive data ecosystem from both your physical and your online shops to reward loyal customers and get to know them better.</p>\n<h2>3. Make Shopping Safer for Everyone</h2>\n<p>Even as more people are vaccinated, safety while shopping will still be a priority.</p>\n<p><a href=\"https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative\">74% of consumers</a><span>&nbsp;</span>say that safe and contactless checkout is the thing that makes them feel safer while shopping. Another aspect to take into consideration is reducing the crowds in your shop and the time people wait in line.</p>\n<h3>Technology can help.</h3>\n<p>Smart stores that utilize interactive displays reduce unnecessary or unwanted human interaction by empowering the consumer to build a digital cart as they browse products around the store.&nbsp; By submitting a digital cart, customers can avoid waiting in long lines just to speak with a sales clerk or pay for their order.&nbsp; Instead, customers simply shop, submit, pay and leave.</p>\n<p>An omni-channel retail experience combines eCommerce, mobile ordering, and in-store shopping in one seamlessly connected system while reconnecting shoppers to the pleasure of shopping, while keeping them safe.</p>\n<h2>4. Analyze the Performance of Your Store and Tweak as Needed</h2>\n<p>Smart retailers are reimagining the role of physical stores. They are no longer purely utilitarian. Today, people can visit a shop for a variety of reasons: to experience the products firsthand, to enjoy the environment, to get out of their house for a fun activity, to support local businesses, or to save on delivery fees.&nbsp;</p>\n<p>Consumer behavioral<span>&nbsp;</span><a href=\"https://www.thepeakbeyond.com/blog/consumer-behavior-data\">data analytics</a><span>&nbsp;</span>will provide you with the information you need to monitor the performance of your store and course correct in, virtually, real-time. For example, by analyzing foot traffic, purchases made, the number of interactions between a customer and your brand before purchase, you will also understand what the best destination for your physical location is. These insights will also help you create new models for the customer journey and optimize your marketing and sales efforts.</p>\n<p>The future of CX will have one constant: change. If you want to adapt to the needs of your customers and offer state-of-the-art experiences—now and in ten years’ time—you need to be agile enough to pivot fast when the market demands it, be open to customer feedback, and make change a constant in your retail business.</p>\n<p>&nbsp;</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>", "rssSummary" : "<div data-collapse=\"medium\" data-animation=\"default\" data-duration=\"400\" id=\"top\" data-easing=\"ease\" data-easing2=\"ease\" role=\"banner\">\n<p data-w-id=\"43225cdc-28fa-f9e1-fbb8-53814d6478e5\" style=\"font-size: 16px;\"><span style=\"background-color: transparent;\"><em><span><a href=\"http://thepeakbeyond.com/\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is&nbsp;a maker of interactive retail technology&nbsp;that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. As partners, we have combined IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. 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Even though our supply chain woes have lessened, it's time to rethink what and how we offshore supplies and manufacturing for retail displays.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Q4 Scheduled Posts", "campaign_utm" : "Q4%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/OFFSHORE%20VS%20ONSHORE.png", "featured_image_alt_text" : "", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "When supply chains are affected by clogged ports, skyrocketing shipping costs and scarce materials, it's time to rethink what we offshore and onshore.", "post_body" : "<p>The supply chain got a reality check during the coronavirus lockdown as ports clogged, shipping costs skyrocketed, and materials became scarce. Being \"Made in the USA\" became a plus again when it came to reliability. Even though our supply chain woes have lessened, it's time to rethink what and how we offshore supplies and manufacturing for retail displays.</p>\n<!--more-->\n<p>IDD has included plastic fabrication in its business for over three decades. We've built relationships with suppliers across North America to ensure we have acrylic and other materials to make <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">retail displays</a>. We've seen firsthand the realities of offshore competition and have learned to value more than a low price. Creativity is key when a component part, like a hinge, is in short supply. Having partners that can fabricate those components on demand can make or break a display project.</p>\n<p>In our review of domestic and overseas sourcing, we've developed the following list as a guide for sourcing the design and build of retail displays and store fixtures.</p>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/domestic%20vs%20offshore%20graphic%20v2.png\" alt=\"domestic vs offshore graphic v2\" width=\"770\" loading=\"lazy\" style=\"width: 770px;\"></p>\n<p>Still unsure of what's best for your display or store fixture project? Consider these tips on when to go offshore and onshore.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">When to Offshore:</h2>\n<ul style=\"line-height: 1.5;\">\n<li aria-level=\"1\">Cost is your primary decision criteria.</li>\n<li aria-level=\"1\">The product you need is not available domestically.</li>\n<li aria-level=\"1\">You have plenty of time to deal with long lead times and delays due to supply chain uncertainty.</li>\n<li aria-level=\"1\">You have a standard product (commodity) where the quality can be checked and controlled by representatives overseas.</li>\n<li aria-level=\"1\">You have time to deal with any quality issues that surface after the product has shipped.</li>\n<li aria-level=\"1\">You don't need to collaborate with the supplier.</li>\n</ul>\n<h2 style=\"font-weight: normal;\">When to Onshore:</h2>\n<ul>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need a collaborative partner working with you through all phases of design development and production.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">The product is complex and clear and effective communication is required.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need your product sooner rather than later.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You have a must-hit deadline.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">Quantities are large or small.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need support or questions answered.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">A trusted partner is desired.</li>\n</ul>\n<h2 style=\"line-height: 1.5; font-weight: normal;\">When to Use a Hybrid Solution (combination of Onshore and Offshore):</h2>\n<ul>\n<li style=\"line-height: 1.5;\">When you need large quantities, but not all at once, the hybrid solution may be your best bet. It's possible to split an order into domestic and offshore by sourcing the short-term need domestically and the long-term need offshore. The blended cost will be lower and your timelines can be met. If supply chain lead times grow offshore, you can continue to source domestically until the offshore products arrive.</li>\n</ul>\n<p>There are certainly times when sourcing materials and products offshore is the best route, but there are many reasons today that put U.S. manufacturers and suppliers in a more favorable position for retail fixtures and displays.</p>\n<p>Going with the cheapest option is no longer the competitive advantage it was in the past. Now it's about who can deliver the most value for the brand and the product within the needed time frame and at a competitive price.</p>\n<p style=\"font-weight: bold;\">{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696547794743, "rss_body" : "<p>The supply chain got a reality check during the coronavirus lockdown as ports clogged, shipping costs skyrocketed, and materials became scarce. Being \"Made in the USA\" became a plus again when it came to reliability. Even though our supply chain woes have lessened, it's time to rethink what and how we offshore supplies and manufacturing for retail displays.</p>\n<!--more-->\n<p>IDD has included plastic fabrication in its business for over three decades. We've built relationships with suppliers across North America to ensure we have acrylic and other materials to make <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">retail displays</a>. We've seen firsthand the realities of offshore competition and have learned to value more than a low price. Creativity is key when a component part, like a hinge, is in short supply. Having partners that can fabricate those components on demand can make or break a display project.</p>\n<p>In our review of domestic and overseas sourcing, we've developed the following list as a guide for sourcing the design and build of retail displays and store fixtures.</p>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/domestic%20vs%20offshore%20graphic%20v2.png\" alt=\"domestic vs offshore graphic v2\" width=\"770\" loading=\"lazy\" style=\"width: 770px;\"></p>\n<p>Still unsure of what's best for your display or store fixture project? 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Being \"Made in the USA\" became a plus again when it came to reliability. Even though our supply chain woes have lessened, it's time to rethink what and how we offshore supplies and manufacturing for retail displays.</p>\n<!--more-->\n<p>IDD has included plastic fabrication in its business for over three decades. We've built relationships with suppliers across North America to ensure we have acrylic and other materials to make <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">retail displays</a>. We've seen firsthand the realities of offshore competition and have learned to value more than a low price. Creativity is key when a component part, like a hinge, is in short supply. Having partners that can fabricate those components on demand can make or break a display project.</p>\n<p>In our review of domestic and overseas sourcing, we've developed the following list as a guide for sourcing the design and build of retail displays and store fixtures.</p>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/domestic%20vs%20offshore%20graphic%20v2.png\" alt=\"domestic vs offshore graphic v2\" width=\"770\" loading=\"lazy\" style=\"width: 770px;\"></p>\n<p>Still unsure of what's best for your display or store fixture project? Consider these tips on when to go offshore and onshore.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">When to Offshore:</h2>\n<ul style=\"line-height: 1.5;\">\n<li aria-level=\"1\">Cost is your primary decision criteria.</li>\n<li aria-level=\"1\">The product you need is not available domestically.</li>\n<li aria-level=\"1\">You have plenty of time to deal with long lead times and delays due to supply chain uncertainty.</li>\n<li aria-level=\"1\">You have a standard product (commodity) where the quality can be checked and controlled by representatives overseas.</li>\n<li aria-level=\"1\">You have time to deal with any quality issues that surface after the product has shipped.</li>\n<li aria-level=\"1\">You don't need to collaborate with the supplier.</li>\n</ul>\n<h2 style=\"font-weight: normal;\">When to Onshore:</h2>\n<ul>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need a collaborative partner working with you through all phases of design development and production.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">The product is complex and clear and effective communication is required.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need your product sooner rather than later.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You have a must-hit deadline.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">Quantities are large or small.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need support or questions answered.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">A trusted partner is desired.</li>\n</ul>\n<h2 style=\"line-height: 1.5; font-weight: normal;\">When to Use a Hybrid Solution (combination of Onshore and Offshore):</h2>\n<ul>\n<li style=\"line-height: 1.5;\">When you need large quantities, but not all at once, the hybrid solution may be your best bet. It's possible to split an order into domestic and offshore by sourcing the short-term need domestically and the long-term need offshore. The blended cost will be lower and your timelines can be met. If supply chain lead times grow offshore, you can continue to source domestically until the offshore products arrive.</li>\n</ul>\n<p>There are certainly times when sourcing materials and products offshore is the best route, but there are many reasons today that put U.S. manufacturers and suppliers in a more favorable position for retail fixtures and displays.</p>\n<p>Going with the cheapest option is no longer the competitive advantage it was in the past. Now it's about who can deliver the most value for the brand and the product within the needed time frame and at a competitive price.</p>\n<p style=\"font-weight: bold;\">{{cta('aef62122-b120-42f0-b4c1-35c6539daaf1','justifycenter')}}</p>", "postBodyRss" : "<p>The supply chain got a reality check during the coronavirus lockdown as ports clogged, shipping costs skyrocketed, and materials became scarce. Being \"Made in the USA\" became a plus again when it came to reliability. Even though our supply chain woes have lessened, it's time to rethink what and how we offshore supplies and manufacturing for retail displays.</p>\n<!--more-->\n<p>IDD has included plastic fabrication in its business for over three decades. We've built relationships with suppliers across North America to ensure we have acrylic and other materials to make <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">retail displays</a>. We've seen firsthand the realities of offshore competition and have learned to value more than a low price. Creativity is key when a component part, like a hinge, is in short supply. Having partners that can fabricate those components on demand can make or break a display project.</p>\n<p>In our review of domestic and overseas sourcing, we've developed the following list as a guide for sourcing the design and build of retail displays and store fixtures.</p>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/domestic%20vs%20offshore%20graphic%20v2.png\" alt=\"domestic vs offshore graphic v2\" width=\"770\" loading=\"lazy\" style=\"width: 770px;\"></p>\n<p>Still unsure of what's best for your display or store fixture project? Consider these tips on when to go offshore and onshore.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">When to Offshore:</h2>\n<ul style=\"line-height: 1.5;\">\n<li aria-level=\"1\">Cost is your primary decision criteria.</li>\n<li aria-level=\"1\">The product you need is not available domestically.</li>\n<li aria-level=\"1\">You have plenty of time to deal with long lead times and delays due to supply chain uncertainty.</li>\n<li aria-level=\"1\">You have a standard product (commodity) where the quality can be checked and controlled by representatives overseas.</li>\n<li aria-level=\"1\">You have time to deal with any quality issues that surface after the product has shipped.</li>\n<li aria-level=\"1\">You don't need to collaborate with the supplier.</li>\n</ul>\n<h2 style=\"font-weight: normal;\">When to Onshore:</h2>\n<ul>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need a collaborative partner working with you through all phases of design development and production.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">The product is complex and clear and effective communication is required.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need your product sooner rather than later.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You have a must-hit deadline.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">Quantities are large or small.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">You need support or questions answered.</li>\n<li style=\"line-height: 1.5;\" aria-level=\"1\">A trusted partner is desired.</li>\n</ul>\n<h2 style=\"line-height: 1.5; font-weight: normal;\">When to Use a Hybrid Solution (combination of Onshore and Offshore):</h2>\n<ul>\n<li style=\"line-height: 1.5;\">When you need large quantities, but not all at once, the hybrid solution may be your best bet. 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Being \"Made in the USA\" became a plus again when it came to reliability. Even though our supply chain woes have lessened, it's time to rethink what and how we offshore supplies and manufacturing for retail displays.</p>\n<!--more-->\n<p>IDD has included plastic fabrication in its business for over three decades. We've built relationships with suppliers across North America to ensure we have acrylic and other materials to make <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">retail displays</a>. We've seen firsthand the realities of offshore competition and have learned to value more than a low price. Creativity is key when a component part, like a hinge, is in short supply. Having partners that can fabricate those components on demand can make or break a display project.</p>\n<p>In our review of domestic and overseas sourcing, we've developed the following list as a guide for sourcing the design and build of retail displays and store fixtures.</p>\n<p><img src=\"https://fs.hubspotusercontent00.net/hubfs/4871505/domestic%20vs%20offshore%20graphic%20v2.png\" alt=\"domestic vs offshore graphic v2\" width=\"770\" loading=\"lazy\" style=\"width: 770px;\"></p>\n<p>Still unsure of what's best for your display or store fixture project? 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style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Q4 Scheduled Posts", "campaign_utm" : "Q4%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Digital%20Transformation.png", "featured_image_alt_text" : "shopping cart icon", "head_html" : null, "link_rel_canonical_url" : "https://www.thepeakbeyond.com/blog/digital-transformation", "meta_description" : "Retail’s digital transformation is here to stay. Learn from The Peak Beyond how physical shops adapt to customers’ demands for digital-first experiences.", "post_body" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n<!--more-->\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<p><a href=\"https://www.reuters.com/article/us-usa-economy-retail-idUSKBN214259\" rel=\"noopener\">Drops in retail sales have made<span>&nbsp;</span>headlines<span>&nbsp;</span></a>for more than a year now. While the sales volumes are not what they used to be, the attention of smart retailers is focused on something else right now: the digital transformation that creates long-lasting, future-proof enterprises. <a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" rel=\"noopener\" target=\"_blank\">Retail has evolved by leaps and bounds</a>, making digital changes that would have taken years to achieve<span>&nbsp;</span>within mere months.</p>\n<p>The industry is set to continue its transformation at the same accelerated pace.</p>\n<h2>Reaction Speed Is a Survival Skill in Uncertain Times</h2>\n<p>In the first half of 2020, brick-and-mortar retailers<span>&nbsp;</span><a href=\"https://www.business2community.com/ecommerce/how-brick-and-mortar-brands-are-pivoting-to-e-commerce-to-survive-02333420\">pivoted to eCommerce</a>. It was a natural transition: the customers spent more time in their houses, ordering things online.&nbsp;</p>\n<p>As restrictions lifted, retailers used digital transformation to inject value into the brick-and-mortar shops.&nbsp;</p>\n<p>Physical shops and dispensaries were changing alongside eCommerce platforms transformed and shaped by the COVID-19 pandemic, as well.<span>&nbsp;</span>A recent study by IDC<span>&nbsp;</span>showed that 80% of vendor executives deem customer experience as a priority and a key differentiating factor. Unsurprisingly, this number is confirmed by the 80% of customers who say that they would pay more for better customer experience (CX).</p>\n<p>Today, CX is no longer the prerogative of online platforms alone. It has become ubiquitous and it has moved across industries at an incredibly accelerated pace.&nbsp;</p>\n<p>Embracing agility and the sudden cultural shift are the keys to retailers’ success in 2021 and beyond. This is the only way for traditional retail to serve unmet customer needs.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Brick-and-Mortar or Digital Stores: A False Dichotomy</h2>\n<p>Prior to 2020,<span>&nbsp;</span><a href=\"https://www.nytimes.com/2019/12/07/opinion/letters/retail-stores-amazon.html\">the media spoke</a><span>&nbsp;</span>about the extinction of mom-and-pop shops, along with shopping malls, that had become obsolete in a digital-first era. With Millennials setting shopping trends, the market gradually moved online, or so it seemed for a while. It was, in fact, the brewing of a transformation that brought digital experiences in physical shops, not replaced one with the other.&nbsp;</p>\n<p>Yes, shoppers prefer a digital experience, especially the digital natives among them. But who said that this experience has to happen within your home?</p>\n<p>What is, indeed extinct, is having to choose between digital and <a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\">brick-and-mortar.</a> We can have both under the same roof. Literally. <a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">In-store digital experiences</a> are not “a trend for the future”. They are already being implemented by smart retailers who have understood the need for consistency and seamless transitions between the online and the offline worlds.</p>\n<p><a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">Cannabis dispensaries,</a> for instance, have an opportunity to lead retail innovation when it comes to digital transformation. Their physical locations incorporate elements from the online world and integrate them seamlessly to create a borderless, cross-channel, and unifying experience.</p>\n<p>Smart retailers don’t follow the queue and the digital-first demands of their customers. They exceed expectations and set higher standards for themselves and for the market. Smart retail means offering an experience that feels the same across online and offline channels. It means creating a sense of<span>&nbsp;</span><em>home</em><span>&nbsp;</span>without losing the ability to surprise your customers.</p>\n<h2>Digital-First Retail: A Sneak Peek Inside Agile Shops</h2>\n<p>Imagine this: you enter a dispensary and see there are quite a few people strolling through the shelves. You think about leaving—it might take a while until the sales clerk gets to you.</p>\n<p>But then you look around and see there’s no need to wait. The dispensary has smart stations and <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">interactive POP displays</a> that allow you to place your order and even get essential information about the products without having to speak to the clerk.&nbsp;</p>\n<p>Better yet, if you place your order using a smart station, it will automatically recognize you as a repeat customer, so you won’t even have to waste time filling in all your data. It’s the same interface you’re used to from the online shop, with the added benefit of being able to browse the actual merchandise—smell, touch, and see everything with your own eyes.</p>\n<p>At the other end of the business transaction, the sales clerk is happy because the shoppers can find everything on their own. Thus, a single sales clerk is enough to serve dozens of customers per hour. Not long ago, you’d need at least three to serve the same number of shoppers.</p>\n<p>The dispensary saves money. The customer saves time and enjoys a digital-first experience in a physical shop. Everybody wins.</p>\n<h2>Wrapping Things Up</h2>\n<p>The digital transformation might have been fueled by the pandemic. But, unlike the restrictions and the lockdowns, it’s here to stay. Smart retailers have created smart shops and the customers love them.</p>\n<p>At The Peak Beyond, we have helped dozens of <a href=\"/blog/creating-memorable-cannabis-product-displays-a-three-part-series\" rel=\"noopener\" target=\"_blank\">cannabis dispensaries</a> and physical shops in other niches make this transition. Through our smart stations, interactive POP displays, menu boards, and data integration solutions, the retailers have found a new way to respond to the increased demand for digital-first CX.&nbsp;</p>\n<p>The results came quickly: no more customer lines, 20% less staff overhead, and a 40% basket size increase—to name only a few of the benefits.</p>\n<p><em>Want to leverage smart retail technology?<span>&nbsp;</span></em><a href=\"https://www.thepeakbeyond.com/schedule-a-demo\"><em>Get in touch with The Peak Beyond's experts</em></a><em>! They’d be happy to recommend the solutions that fit your needs and your goals best. And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. We are ready to design, build, kit, deliver, and install your retail display. click the link below to get in touch with a team member.&nbsp;</em></p>\n<p><em>{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</em></p>\n</div>\n</div>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711664566778, "rss_body" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n<!--more-->\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<p><a href=\"https://www.reuters.com/article/us-usa-economy-retail-idUSKBN214259\" rel=\"noopener\">Drops in retail sales have made<span>&nbsp;</span>headlines<span>&nbsp;</span></a>for more than a year now. While the sales volumes are not what they used to be, the attention of smart retailers is focused on something else right now: the digital transformation that creates long-lasting, future-proof enterprises. <a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" rel=\"noopener\" target=\"_blank\">Retail has evolved by leaps and bounds</a>, making digital changes that would have taken years to achieve<span>&nbsp;</span>within mere months.</p>\n<p>The industry is set to continue its transformation at the same accelerated pace.</p>\n<h2>Reaction Speed Is a Survival Skill in Uncertain Times</h2>\n<p>In the first half of 2020, brick-and-mortar retailers<span>&nbsp;</span><a href=\"https://www.business2community.com/ecommerce/how-brick-and-mortar-brands-are-pivoting-to-e-commerce-to-survive-02333420\">pivoted to eCommerce</a>. It was a natural transition: the customers spent more time in their houses, ordering things online.&nbsp;</p>\n<p>As restrictions lifted, retailers used digital transformation to inject value into the brick-and-mortar shops.&nbsp;</p>\n<p>Physical shops and dispensaries were changing alongside eCommerce platforms transformed and shaped by the COVID-19 pandemic, as well.<span>&nbsp;</span>A recent study by IDC<span>&nbsp;</span>showed that 80% of vendor executives deem customer experience as a priority and a key differentiating factor. Unsurprisingly, this number is confirmed by the 80% of customers who say that they would pay more for better customer experience (CX).</p>\n<p>Today, CX is no longer the prerogative of online platforms alone. It has become ubiquitous and it has moved across industries at an incredibly accelerated pace.&nbsp;</p>\n<p>Embracing agility and the sudden cultural shift are the keys to retailers’ success in 2021 and beyond. This is the only way for traditional retail to serve unmet customer needs.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Brick-and-Mortar or Digital Stores: A False Dichotomy</h2>\n<p>Prior to 2020,<span>&nbsp;</span><a href=\"https://www.nytimes.com/2019/12/07/opinion/letters/retail-stores-amazon.html\">the media spoke</a><span>&nbsp;</span>about the extinction of mom-and-pop shops, along with shopping malls, that had become obsolete in a digital-first era. With Millennials setting shopping trends, the market gradually moved online, or so it seemed for a while. It was, in fact, the brewing of a transformation that brought digital experiences in physical shops, not replaced one with the other.&nbsp;</p>\n<p>Yes, shoppers prefer a digital experience, especially the digital natives among them. But who said that this experience has to happen within your home?</p>\n<p>What is, indeed extinct, is having to choose between digital and <a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\">brick-and-mortar.</a> We can have both under the same roof. Literally. <a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">In-store digital experiences</a> are not “a trend for the future”. They are already being implemented by smart retailers who have understood the need for consistency and seamless transitions between the online and the offline worlds.</p>\n<p><a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">Cannabis dispensaries,</a> for instance, have an opportunity to lead retail innovation when it comes to digital transformation. Their physical locations incorporate elements from the online world and integrate them seamlessly to create a borderless, cross-channel, and unifying experience.</p>\n<p>Smart retailers don’t follow the queue and the digital-first demands of their customers. They exceed expectations and set higher standards for themselves and for the market. Smart retail means offering an experience that feels the same across online and offline channels. It means creating a sense of<span>&nbsp;</span><em>home</em><span>&nbsp;</span>without losing the ability to surprise your customers.</p>\n<h2>Digital-First Retail: A Sneak Peek Inside Agile Shops</h2>\n<p>Imagine this: you enter a dispensary and see there are quite a few people strolling through the shelves. You think about leaving—it might take a while until the sales clerk gets to you.</p>\n<p>But then you look around and see there’s no need to wait. The dispensary has smart stations and <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">interactive POP displays</a> that allow you to place your order and even get essential information about the products without having to speak to the clerk.&nbsp;</p>\n<p>Better yet, if you place your order using a smart station, it will automatically recognize you as a repeat customer, so you won’t even have to waste time filling in all your data. It’s the same interface you’re used to from the online shop, with the added benefit of being able to browse the actual merchandise—smell, touch, and see everything with your own eyes.</p>\n<p>At the other end of the business transaction, the sales clerk is happy because the shoppers can find everything on their own. Thus, a single sales clerk is enough to serve dozens of customers per hour. Not long ago, you’d need at least three to serve the same number of shoppers.</p>\n<p>The dispensary saves money. The customer saves time and enjoys a digital-first experience in a physical shop. Everybody wins.</p>\n<h2>Wrapping Things Up</h2>\n<p>The digital transformation might have been fueled by the pandemic. But, unlike the restrictions and the lockdowns, it’s here to stay. Smart retailers have created smart shops and the customers love them.</p>\n<p>At The Peak Beyond, we have helped dozens of <a href=\"/blog/creating-memorable-cannabis-product-displays-a-three-part-series\" rel=\"noopener\" target=\"_blank\">cannabis dispensaries</a> and physical shops in other niches make this transition. Through our smart stations, interactive POP displays, menu boards, and data integration solutions, the retailers have found a new way to respond to the increased demand for digital-first CX.&nbsp;</p>\n<p>The results came quickly: no more customer lines, 20% less staff overhead, and a 40% basket size increase—to name only a few of the benefits.</p>\n<p><em>Want to leverage smart retail technology?<span>&nbsp;</span></em><a href=\"https://www.thepeakbeyond.com/schedule-a-demo\"><em>Get in touch with The Peak Beyond's experts</em></a><em>! They’d be happy to recommend the solutions that fit your needs and your goals best. And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. We are ready to design, build, kit, deliver, and install your retail display. click the link below to get in touch with a team member.&nbsp;</em></p>\n<p><em>{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</em></p>\n</div>\n</div>", "rss_summary" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n", "blog_post_schedule_task_uid" : null, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "scheduled_update_date" : 0 }, "metaDescription" : "Retail’s digital transformation is here to stay. 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Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n<!--more-->\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<p><a href=\"https://www.reuters.com/article/us-usa-economy-retail-idUSKBN214259\" rel=\"noopener\">Drops in retail sales have made<span>&nbsp;</span>headlines<span>&nbsp;</span></a>for more than a year now. While the sales volumes are not what they used to be, the attention of smart retailers is focused on something else right now: the digital transformation that creates long-lasting, future-proof enterprises. <a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" rel=\"noopener\" target=\"_blank\">Retail has evolved by leaps and bounds</a>, making digital changes that would have taken years to achieve<span>&nbsp;</span>within mere months.</p>\n<p>The industry is set to continue its transformation at the same accelerated pace.</p>\n<h2>Reaction Speed Is a Survival Skill in Uncertain Times</h2>\n<p>In the first half of 2020, brick-and-mortar retailers<span>&nbsp;</span><a href=\"https://www.business2community.com/ecommerce/how-brick-and-mortar-brands-are-pivoting-to-e-commerce-to-survive-02333420\">pivoted to eCommerce</a>. It was a natural transition: the customers spent more time in their houses, ordering things online.&nbsp;</p>\n<p>As restrictions lifted, retailers used digital transformation to inject value into the brick-and-mortar shops.&nbsp;</p>\n<p>Physical shops and dispensaries were changing alongside eCommerce platforms transformed and shaped by the COVID-19 pandemic, as well.<span>&nbsp;</span>A recent study by IDC<span>&nbsp;</span>showed that 80% of vendor executives deem customer experience as a priority and a key differentiating factor. Unsurprisingly, this number is confirmed by the 80% of customers who say that they would pay more for better customer experience (CX).</p>\n<p>Today, CX is no longer the prerogative of online platforms alone. It has become ubiquitous and it has moved across industries at an incredibly accelerated pace.&nbsp;</p>\n<p>Embracing agility and the sudden cultural shift are the keys to retailers’ success in 2021 and beyond. This is the only way for traditional retail to serve unmet customer needs.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Brick-and-Mortar or Digital Stores: A False Dichotomy</h2>\n<p>Prior to 2020,<span>&nbsp;</span><a href=\"https://www.nytimes.com/2019/12/07/opinion/letters/retail-stores-amazon.html\">the media spoke</a><span>&nbsp;</span>about the extinction of mom-and-pop shops, along with shopping malls, that had become obsolete in a digital-first era. With Millennials setting shopping trends, the market gradually moved online, or so it seemed for a while. It was, in fact, the brewing of a transformation that brought digital experiences in physical shops, not replaced one with the other.&nbsp;</p>\n<p>Yes, shoppers prefer a digital experience, especially the digital natives among them. But who said that this experience has to happen within your home?</p>\n<p>What is, indeed extinct, is having to choose between digital and <a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\">brick-and-mortar.</a> We can have both under the same roof. Literally. <a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">In-store digital experiences</a> are not “a trend for the future”. They are already being implemented by smart retailers who have understood the need for consistency and seamless transitions between the online and the offline worlds.</p>\n<p><a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">Cannabis dispensaries,</a> for instance, have an opportunity to lead retail innovation when it comes to digital transformation. Their physical locations incorporate elements from the online world and integrate them seamlessly to create a borderless, cross-channel, and unifying experience.</p>\n<p>Smart retailers don’t follow the queue and the digital-first demands of their customers. They exceed expectations and set higher standards for themselves and for the market. Smart retail means offering an experience that feels the same across online and offline channels. It means creating a sense of<span>&nbsp;</span><em>home</em><span>&nbsp;</span>without losing the ability to surprise your customers.</p>\n<h2>Digital-First Retail: A Sneak Peek Inside Agile Shops</h2>\n<p>Imagine this: you enter a dispensary and see there are quite a few people strolling through the shelves. You think about leaving—it might take a while until the sales clerk gets to you.</p>\n<p>But then you look around and see there’s no need to wait. The dispensary has smart stations and <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">interactive POP displays</a> that allow you to place your order and even get essential information about the products without having to speak to the clerk.&nbsp;</p>\n<p>Better yet, if you place your order using a smart station, it will automatically recognize you as a repeat customer, so you won’t even have to waste time filling in all your data. It’s the same interface you’re used to from the online shop, with the added benefit of being able to browse the actual merchandise—smell, touch, and see everything with your own eyes.</p>\n<p>At the other end of the business transaction, the sales clerk is happy because the shoppers can find everything on their own. Thus, a single sales clerk is enough to serve dozens of customers per hour. Not long ago, you’d need at least three to serve the same number of shoppers.</p>\n<p>The dispensary saves money. The customer saves time and enjoys a digital-first experience in a physical shop. Everybody wins.</p>\n<h2>Wrapping Things Up</h2>\n<p>The digital transformation might have been fueled by the pandemic. But, unlike the restrictions and the lockdowns, it’s here to stay. Smart retailers have created smart shops and the customers love them.</p>\n<p>At The Peak Beyond, we have helped dozens of <a href=\"/blog/creating-memorable-cannabis-product-displays-a-three-part-series\" rel=\"noopener\" target=\"_blank\">cannabis dispensaries</a> and physical shops in other niches make this transition. Through our smart stations, interactive POP displays, menu boards, and data integration solutions, the retailers have found a new way to respond to the increased demand for digital-first CX.&nbsp;</p>\n<p>The results came quickly: no more customer lines, 20% less staff overhead, and a 40% basket size increase—to name only a few of the benefits.</p>\n<p><em>Want to leverage smart retail technology?<span>&nbsp;</span></em><a href=\"https://www.thepeakbeyond.com/schedule-a-demo\"><em>Get in touch with The Peak Beyond's experts</em></a><em>! They’d be happy to recommend the solutions that fit your needs and your goals best. And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. We are ready to design, build, kit, deliver, and install your retail display. click the link below to get in touch with a team member.&nbsp;</em></p>\n<p><em>{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</em></p>\n</div>\n</div>", "postBodyRss" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n<!--more-->\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<p><a href=\"https://www.reuters.com/article/us-usa-economy-retail-idUSKBN214259\" rel=\"noopener\">Drops in retail sales have made<span>&nbsp;</span>headlines<span>&nbsp;</span></a>for more than a year now. While the sales volumes are not what they used to be, the attention of smart retailers is focused on something else right now: the digital transformation that creates long-lasting, future-proof enterprises. <a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" rel=\"noopener\" target=\"_blank\">Retail has evolved by leaps and bounds</a>, making digital changes that would have taken years to achieve<span>&nbsp;</span>within mere months.</p>\n<p>The industry is set to continue its transformation at the same accelerated pace.</p>\n<h2>Reaction Speed Is a Survival Skill in Uncertain Times</h2>\n<p>In the first half of 2020, brick-and-mortar retailers<span>&nbsp;</span><a href=\"https://www.business2community.com/ecommerce/how-brick-and-mortar-brands-are-pivoting-to-e-commerce-to-survive-02333420\">pivoted to eCommerce</a>. It was a natural transition: the customers spent more time in their houses, ordering things online.&nbsp;</p>\n<p>As restrictions lifted, retailers used digital transformation to inject value into the brick-and-mortar shops.&nbsp;</p>\n<p>Physical shops and dispensaries were changing alongside eCommerce platforms transformed and shaped by the COVID-19 pandemic, as well.<span>&nbsp;</span>A recent study by IDC<span>&nbsp;</span>showed that 80% of vendor executives deem customer experience as a priority and a key differentiating factor. Unsurprisingly, this number is confirmed by the 80% of customers who say that they would pay more for better customer experience (CX).</p>\n<p>Today, CX is no longer the prerogative of online platforms alone. It has become ubiquitous and it has moved across industries at an incredibly accelerated pace.&nbsp;</p>\n<p>Embracing agility and the sudden cultural shift are the keys to retailers’ success in 2021 and beyond. This is the only way for traditional retail to serve unmet customer needs.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Brick-and-Mortar or Digital Stores: A False Dichotomy</h2>\n<p>Prior to 2020,<span>&nbsp;</span><a href=\"https://www.nytimes.com/2019/12/07/opinion/letters/retail-stores-amazon.html\">the media spoke</a><span>&nbsp;</span>about the extinction of mom-and-pop shops, along with shopping malls, that had become obsolete in a digital-first era. With Millennials setting shopping trends, the market gradually moved online, or so it seemed for a while. It was, in fact, the brewing of a transformation that brought digital experiences in physical shops, not replaced one with the other.&nbsp;</p>\n<p>Yes, shoppers prefer a digital experience, especially the digital natives among them. But who said that this experience has to happen within your home?</p>\n<p>What is, indeed extinct, is having to choose between digital and <a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\">brick-and-mortar.</a> We can have both under the same roof. Literally. <a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">In-store digital experiences</a> are not “a trend for the future”. They are already being implemented by smart retailers who have understood the need for consistency and seamless transitions between the online and the offline worlds.</p>\n<p><a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">Cannabis dispensaries,</a> for instance, have an opportunity to lead retail innovation when it comes to digital transformation. Their physical locations incorporate elements from the online world and integrate them seamlessly to create a borderless, cross-channel, and unifying experience.</p>\n<p>Smart retailers don’t follow the queue and the digital-first demands of their customers. They exceed expectations and set higher standards for themselves and for the market. Smart retail means offering an experience that feels the same across online and offline channels. It means creating a sense of<span>&nbsp;</span><em>home</em><span>&nbsp;</span>without losing the ability to surprise your customers.</p>\n<h2>Digital-First Retail: A Sneak Peek Inside Agile Shops</h2>\n<p>Imagine this: you enter a dispensary and see there are quite a few people strolling through the shelves. You think about leaving—it might take a while until the sales clerk gets to you.</p>\n<p>But then you look around and see there’s no need to wait. The dispensary has smart stations and <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">interactive POP displays</a> that allow you to place your order and even get essential information about the products without having to speak to the clerk.&nbsp;</p>\n<p>Better yet, if you place your order using a smart station, it will automatically recognize you as a repeat customer, so you won’t even have to waste time filling in all your data. It’s the same interface you’re used to from the online shop, with the added benefit of being able to browse the actual merchandise—smell, touch, and see everything with your own eyes.</p>\n<p>At the other end of the business transaction, the sales clerk is happy because the shoppers can find everything on their own. Thus, a single sales clerk is enough to serve dozens of customers per hour. Not long ago, you’d need at least three to serve the same number of shoppers.</p>\n<p>The dispensary saves money. The customer saves time and enjoys a digital-first experience in a physical shop. Everybody wins.</p>\n<h2>Wrapping Things Up</h2>\n<p>The digital transformation might have been fueled by the pandemic. But, unlike the restrictions and the lockdowns, it’s here to stay. Smart retailers have created smart shops and the customers love them.</p>\n<p>At The Peak Beyond, we have helped dozens of <a href=\"/blog/creating-memorable-cannabis-product-displays-a-three-part-series\" rel=\"noopener\" target=\"_blank\">cannabis dispensaries</a> and physical shops in other niches make this transition. Through our smart stations, interactive POP displays, menu boards, and data integration solutions, the retailers have found a new way to respond to the increased demand for digital-first CX.&nbsp;</p>\n<p>The results came quickly: no more customer lines, 20% less staff overhead, and a 40% basket size increase—to name only a few of the benefits.</p>\n<p><em>Want to leverage smart retail technology?<span>&nbsp;</span></em><a href=\"https://www.thepeakbeyond.com/schedule-a-demo\"><em>Get in touch with The Peak Beyond's experts</em></a><em>! They’d be happy to recommend the solutions that fit your needs and your goals best. And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. We are ready to design, build, kit, deliver, and install your retail display. click the link below to get in touch with a team member.&nbsp;</em></p>\n<p><em>{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</em></p>\n</div>\n</div>", "postEmailContent" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Digital%20Transformation.png", "postListContent" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Digital%20Transformation.png", "postRssContent" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Digital%20Transformation.png", "postSummary" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n", "postSummaryRss" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "aQDfpJSZ", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/OFFSHORE%20VS%20ONSHORE.png", "previousPostFeaturedImageAltText" : "", "previousPostName" : "Advantages and Disadvantages of Domestic vs. Overseas Manufacturing and Suppliers", "previousPostSlug" : "insights/advantages-and-disadvantages-of-domestic-and-overseas-manufacturing-and-suppliers", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1633523400000, "publishDateLocalTime" : 1633523400000, "publishDateLocalized" : { "date" : 1633523400000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711664566778, "publishedByEmail" : null, "publishedById" : 50500642, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/guest-post-how-retail-digital-transformation-is-reshaping-the-industry", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. In </span></span><span style=\"color: #000000;\"><span style=\"background-color: transparent;\">the second post of this series, you'll learn that r</span></span>etail’s digital transformation is here to stay and how physical shops adapt to customers’ demands for digital-first experiences.</em></p>\n<!--more-->\n<div>\n<div data-w-id=\"29b63d9a-9a01-2a8e-d478-07ef5eaf9ac3\">\n<p><a href=\"https://www.reuters.com/article/us-usa-economy-retail-idUSKBN214259\" rel=\"noopener\">Drops in retail sales have made<span>&nbsp;</span>headlines<span>&nbsp;</span></a>for more than a year now. While the sales volumes are not what they used to be, the attention of smart retailers is focused on something else right now: the digital transformation that creates long-lasting, future-proof enterprises. <a href=\"https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" rel=\"noopener\" target=\"_blank\">Retail has evolved by leaps and bounds</a>, making digital changes that would have taken years to achieve<span>&nbsp;</span>within mere months.</p>\n<p>The industry is set to continue its transformation at the same accelerated pace.</p>\n<h2>Reaction Speed Is a Survival Skill in Uncertain Times</h2>\n<p>In the first half of 2020, brick-and-mortar retailers<span>&nbsp;</span><a href=\"https://www.business2community.com/ecommerce/how-brick-and-mortar-brands-are-pivoting-to-e-commerce-to-survive-02333420\">pivoted to eCommerce</a>. It was a natural transition: the customers spent more time in their houses, ordering things online.&nbsp;</p>\n<p>As restrictions lifted, retailers used digital transformation to inject value into the brick-and-mortar shops.&nbsp;</p>\n<p>Physical shops and dispensaries were changing alongside eCommerce platforms transformed and shaped by the COVID-19 pandemic, as well.<span>&nbsp;</span>A recent study by IDC<span>&nbsp;</span>showed that 80% of vendor executives deem customer experience as a priority and a key differentiating factor. Unsurprisingly, this number is confirmed by the 80% of customers who say that they would pay more for better customer experience (CX).</p>\n<p>Today, CX is no longer the prerogative of online platforms alone. It has become ubiquitous and it has moved across industries at an incredibly accelerated pace.&nbsp;</p>\n<p>Embracing agility and the sudden cultural shift are the keys to retailers’ success in 2021 and beyond. This is the only way for traditional retail to serve unmet customer needs.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Brick-and-Mortar or Digital Stores: A False Dichotomy</h2>\n<p>Prior to 2020,<span>&nbsp;</span><a href=\"https://www.nytimes.com/2019/12/07/opinion/letters/retail-stores-amazon.html\">the media spoke</a><span>&nbsp;</span>about the extinction of mom-and-pop shops, along with shopping malls, that had become obsolete in a digital-first era. With Millennials setting shopping trends, the market gradually moved online, or so it seemed for a while. It was, in fact, the brewing of a transformation that brought digital experiences in physical shops, not replaced one with the other.&nbsp;</p>\n<p>Yes, shoppers prefer a digital experience, especially the digital natives among them. But who said that this experience has to happen within your home?</p>\n<p>What is, indeed extinct, is having to choose between digital and <a href=\"/thank-you-the-future-of-brick-and-mortar-0\" rel=\"noopener\" target=\"_blank\">brick-and-mortar.</a> We can have both under the same roof. Literally. <a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">In-store digital experiences</a> are not “a trend for the future”. They are already being implemented by smart retailers who have understood the need for consistency and seamless transitions between the online and the offline worlds.</p>\n<p><a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">Cannabis dispensaries,</a> for instance, have an opportunity to lead retail innovation when it comes to digital transformation. Their physical locations incorporate elements from the online world and integrate them seamlessly to create a borderless, cross-channel, and unifying experience.</p>\n<p>Smart retailers don’t follow the queue and the digital-first demands of their customers. They exceed expectations and set higher standards for themselves and for the market. Smart retail means offering an experience that feels the same across online and offline channels. It means creating a sense of<span>&nbsp;</span><em>home</em><span>&nbsp;</span>without losing the ability to surprise your customers.</p>\n<h2>Digital-First Retail: A Sneak Peek Inside Agile Shops</h2>\n<p>Imagine this: you enter a dispensary and see there are quite a few people strolling through the shelves. You think about leaving—it might take a while until the sales clerk gets to you.</p>\n<p>But then you look around and see there’s no need to wait. The dispensary has smart stations and <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">interactive POP displays</a> that allow you to place your order and even get essential information about the products without having to speak to the clerk.&nbsp;</p>\n<p>Better yet, if you place your order using a smart station, it will automatically recognize you as a repeat customer, so you won’t even have to waste time filling in all your data. It’s the same interface you’re used to from the online shop, with the added benefit of being able to browse the actual merchandise—smell, touch, and see everything with your own eyes.</p>\n<p>At the other end of the business transaction, the sales clerk is happy because the shoppers can find everything on their own. Thus, a single sales clerk is enough to serve dozens of customers per hour. Not long ago, you’d need at least three to serve the same number of shoppers.</p>\n<p>The dispensary saves money. The customer saves time and enjoys a digital-first experience in a physical shop. Everybody wins.</p>\n<h2>Wrapping Things Up</h2>\n<p>The digital transformation might have been fueled by the pandemic. But, unlike the restrictions and the lockdowns, it’s here to stay. Smart retailers have created smart shops and the customers love them.</p>\n<p>At The Peak Beyond, we have helped dozens of <a href=\"/blog/creating-memorable-cannabis-product-displays-a-three-part-series\" rel=\"noopener\" target=\"_blank\">cannabis dispensaries</a> and physical shops in other niches make this transition. Through our smart stations, interactive POP displays, menu boards, and data integration solutions, the retailers have found a new way to respond to the increased demand for digital-first CX.&nbsp;</p>\n<p>The results came quickly: no more customer lines, 20% less staff overhead, and a 40% basket size increase—to name only a few of the benefits.</p>\n<p><em>Want to leverage smart retail technology?<span>&nbsp;</span></em><a href=\"https://www.thepeakbeyond.com/schedule-a-demo\"><em>Get in touch with The Peak Beyond's experts</em></a><em>! They’d be happy to recommend the solutions that fit your needs and your goals best. And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>. We are ready to design, build, kit, deliver, and install your retail display. click the link below to get in touch with a team member.&nbsp;</em></p>\n<p><em>{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</em></p>\n</div>\n</div>", "rssSummary" : "<p><em><span style=\"color: #000000;\"><a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond </a>&nbsp;is a maker of i<span>nteractive retail technology</span><span style=\"background-color: transparent;\"> that connects with an at-home and mobile e-commerce platform and powers a seamless customer experience, increased loyalty, and more sales. Together, we are combining IDD's know-how in retail displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry. 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"mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>When it comes to attracting top talent to InStore Design Display, we're on a roll right now. Team IDD is excited to welcome its newest member—<span style=\"font-weight: bold;\">Adam Cox</span>. He joins our team as a senior project manager. With more than 20 years of project management experience, Adam's passion is helping clients promote and grow their products and businesses.&nbsp;</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 11892696652, 37884474740 ], "topic_ids" : [ 11892696652, 37884474740 ], "campaign_name" : "Q3 Scheduled Posts", "campaign_utm" : "Q3%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/Adam%20cox.png", "featured_image_alt_text" : "Adam Cox Senior Project Manager", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Team IDD welcomes a new senior project manager, Adam Cox. ", "post_body" : "<p>When it comes to attracting top talent to InStore Design Display, we're on a roll right now. Team IDD is excited to welcome its newest member—<span style=\"font-weight: bold;\">Adam Cox</span>. He joins our team as a senior project manager. With more than 20 years of project management experience, Adam's passion is helping clients promote and grow their products and businesses.&nbsp;</p>\n<!--more-->\n<p><strong><span style=\"color: #ff9900;\">Are you a KC Native?</span></strong><em> I am. I grew up in Johnson County and went to the University of Kansas for my undergrad. My only time living outside the area was a 10-month stint in Cleveland, and I was glad to get back to KC.</em></p>\n<p><strong><span style=\"color: #ff9900;\">Favorite food?</span></strong><em> I love Mexican food. </em><em><span style=\"color: #252423;\">It doesn't really matter what restaurant I go to as long as their chips and salsa are good.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite KC BBQ?</span></strong> <em>They are all good, but I probably visit Kansas City Joe's more than others, and my favorite order is the Rocket pig with fries and onion rings.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9902;\">Tell us a little about your family.</span></strong> <em>I've been married to my college sweetheart Lindy for 14 years, and we have two daughters, ages 11 and 8. Plus we have three female cats. I'm outnumbered 6 to 1 in my household.</em></p>\n<p><strong><span style=\"color: #ff9902;\">What are some of your hobbies?</span></strong> <em>Sports are what I spend the most time on outside of work. My daughters both play soccer, and I'm an avid sideline supporter for both of them. College basketball is probably my favorite sport to watch along with professional football. I'm a huge fan of Jayhawk basketball and football, Chiefs, and Royals. I also like to build and fix things around the house. My most recent project was finishing off part of my basement. Last year provided ample time to get the honey-do list complete.</em></p>\n<p><strong><span style=\"color: #ff9900;\">Are there any causes you are passionate about?</span></strong><em> Anything related to animals. We have rescued several cats over the years. They seem to adopt us more than we adopt them. We support local shelters like Kitty City. I also regularly donate to the Community Blood Center. I would urge anyone who is able to donate as frequently as they can.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Why did you join the team at InStore Design Display?</span></strong><em> I was fortunate to work with Trevor Lewis and Shana Ryan in a previous project management role, so friendship was a big part of what drew me to IDD. I also was excited about the project manager role. IDD's project management process is similar to what I have done before, but now I will have more in-depth relationships with clients. One of my biggest strengths is problem-solving and that is a key element to my new role. I was drawn to the family-friendly nature of IDD as well. I want to be at my daughter's soccer practices and games, and at IDD balancing family and work is not only possible, it's a priority.</em></p>\n<p>The uniquely talented and hardworking members of Team IDD are why InStore Design Display is what it is. We are excited to have Adam on the team and look forward to all the great things he will contribute to IDD and our clients. Adam can be found on <a href=\"https://www.linkedin.com/in/cwrightsolutionista/\"><span>LinkedIn</span></a>, follow him there, and see what's in-store for retail display design + build.</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695744001109, "rss_body" : "<p>When it comes to attracting top talent to InStore Design Display, we're on a roll right now. Team IDD is excited to welcome its newest member—<span style=\"font-weight: bold;\">Adam Cox</span>. He joins our team as a senior project manager. With more than 20 years of project management experience, Adam's passion is helping clients promote and grow their products and businesses.&nbsp;</p>\n<!--more-->\n<p><strong><span style=\"color: #ff9900;\">Are you a KC Native?</span></strong><em> I am. I grew up in Johnson County and went to the University of Kansas for my undergrad. My only time living outside the area was a 10-month stint in Cleveland, and I was glad to get back to KC.</em></p>\n<p><strong><span style=\"color: #ff9900;\">Favorite food?</span></strong><em> I love Mexican food. </em><em><span style=\"color: #252423;\">It doesn't really matter what restaurant I go to as long as their chips and salsa are good.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite KC BBQ?</span></strong> <em>They are all good, but I probably visit Kansas City Joe's more than others, and my favorite order is the Rocket pig with fries and onion rings.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9902;\">Tell us a little about your family.</span></strong> <em>I've been married to my college sweetheart Lindy for 14 years, and we have two daughters, ages 11 and 8. Plus we have three female cats. I'm outnumbered 6 to 1 in my household.</em></p>\n<p><strong><span style=\"color: #ff9902;\">What are some of your hobbies?</span></strong> <em>Sports are what I spend the most time on outside of work. My daughters both play soccer, and I'm an avid sideline supporter for both of them. College basketball is probably my favorite sport to watch along with professional football. I'm a huge fan of Jayhawk basketball and football, Chiefs, and Royals. I also like to build and fix things around the house. My most recent project was finishing off part of my basement. Last year provided ample time to get the honey-do list complete.</em></p>\n<p><strong><span style=\"color: #ff9900;\">Are there any causes you are passionate about?</span></strong><em> Anything related to animals. We have rescued several cats over the years. They seem to adopt us more than we adopt them. We support local shelters like Kitty City. I also regularly donate to the Community Blood Center. I would urge anyone who is able to donate as frequently as they can.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Why did you join the team at InStore Design Display?</span></strong><em> I was fortunate to work with Trevor Lewis and Shana Ryan in a previous project management role, so friendship was a big part of what drew me to IDD. I also was excited about the project manager role. IDD's project management process is similar to what I have done before, but now I will have more in-depth relationships with clients. One of my biggest strengths is problem-solving and that is a key element to my new role. I was drawn to the family-friendly nature of IDD as well. I want to be at my daughter's soccer practices and games, and at IDD balancing family and work is not only possible, it's a priority.</em></p>\n<p>The uniquely talented and hardworking members of Team IDD are why InStore Design Display is what it is. We are excited to have Adam on the team and look forward to all the great things he will contribute to IDD and our clients. Adam can be found on <a href=\"https://www.linkedin.com/in/cwrightsolutionista/\"><span>LinkedIn</span></a>, follow him there, and see what's in-store for retail display design + build.</p>", "rss_summary" : "<p>When it comes to attracting top talent to InStore Design Display, we're on a roll right now. Team IDD is excited to welcome its newest member—<span style=\"font-weight: bold;\">Adam Cox</span>. He joins our team as a senior project manager. 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Team IDD is excited to welcome its newest member—<span style=\"font-weight: bold;\">Adam Cox</span>. He joins our team as a senior project manager. With more than 20 years of project management experience, Adam's passion is helping clients promote and grow their products and businesses.&nbsp;</p>\n<!--more-->\n<p><strong><span style=\"color: #ff9900;\">Are you a KC Native?</span></strong><em> I am. I grew up in Johnson County and went to the University of Kansas for my undergrad. My only time living outside the area was a 10-month stint in Cleveland, and I was glad to get back to KC.</em></p>\n<p><strong><span style=\"color: #ff9900;\">Favorite food?</span></strong><em> I love Mexican food. </em><em><span style=\"color: #252423;\">It doesn't really matter what restaurant I go to as long as their chips and salsa are good.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite KC BBQ?</span></strong> <em>They are all good, but I probably visit Kansas City Joe's more than others, and my favorite order is the Rocket pig with fries and onion rings.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9902;\">Tell us a little about your family.</span></strong> <em>I've been married to my college sweetheart Lindy for 14 years, and we have two daughters, ages 11 and 8. Plus we have three female cats. I'm outnumbered 6 to 1 in my household.</em></p>\n<p><strong><span style=\"color: #ff9902;\">What are some of your hobbies?</span></strong> <em>Sports are what I spend the most time on outside of work. My daughters both play soccer, and I'm an avid sideline supporter for both of them. College basketball is probably my favorite sport to watch along with professional football. I'm a huge fan of Jayhawk basketball and football, Chiefs, and Royals. I also like to build and fix things around the house. My most recent project was finishing off part of my basement. Last year provided ample time to get the honey-do list complete.</em></p>\n<p><strong><span style=\"color: #ff9900;\">Are there any causes you are passionate about?</span></strong><em> Anything related to animals. We have rescued several cats over the years. They seem to adopt us more than we adopt them. We support local shelters like Kitty City. I also regularly donate to the Community Blood Center. 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font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 11892358208, 43283453591 ], "topic_ids" : [ 11892358208, 43283453591 ], "campaign_name" : "Q3 Scheduled Posts", "campaign_utm" : "Q3%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "featured_image_alt_text" : "Retail 2.0 innovations", "head_html" : null, "link_rel_canonical_url" : "https://www.thepeakbeyond.com/blog/retail-2-0", "meta_description" : "Discover the pros and cons of traditional in-store and online shopping from The Peak Beyond.", "post_body" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> <!--more--></span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.&nbsp; Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span>&nbsp;</span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.&nbsp; As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.&nbsp; In 2021, a variety of options are available that cater to an ideal experience,&nbsp; ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The digital revolution&nbsp;</h2>\n<p>Online shopping has seen a rise in popularity with<span>&nbsp;</span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span>&nbsp;</span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span>&nbsp;</span>and saw increases in their sales despite the pandemic.&nbsp;</li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction.&nbsp;</li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person.&nbsp;</li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span>&nbsp;</span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases.&nbsp;</li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span>&nbsp;</span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span>&nbsp;</span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today.&nbsp;</li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful.&nbsp;</li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span>&nbsp;</span>need to continue innovating<span>&nbsp;</span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.”&nbsp;</em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the&nbsp;<a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both.&nbsp;</p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store.&nbsp;</p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>.&nbsp;</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695850354115, "rss_body" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> <!--more--></span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.&nbsp; Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span>&nbsp;</span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.&nbsp; As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.&nbsp; In 2021, a variety of options are available that cater to an ideal experience,&nbsp; ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The digital revolution&nbsp;</h2>\n<p>Online shopping has seen a rise in popularity with<span>&nbsp;</span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span>&nbsp;</span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span>&nbsp;</span>and saw increases in their sales despite the pandemic.&nbsp;</li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction.&nbsp;</li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person.&nbsp;</li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span>&nbsp;</span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases.&nbsp;</li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span>&nbsp;</span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span>&nbsp;</span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today.&nbsp;</li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful.&nbsp;</li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span>&nbsp;</span>need to continue innovating<span>&nbsp;</span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.”&nbsp;</em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the&nbsp;<a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both.&nbsp;</p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store.&nbsp;</p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>.&nbsp;</p>", "rss_summary" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "blog_post_schedule_task_uid" : null, "unpublished_at" : 1630552184706, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0 }, "metaDescription" : "Discover the pros and cons of traditional in-store and online shopping from The Peak Beyond.", "metaKeywords" : null, "name" : "Retail 2.0 — A Smarter In-Store Experience", "nextPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Build%20brand%20continuity%20cannabis%20market.png", "nextPostFeaturedImageAltText" : "Cannabis brands that shine from digital to packaging to display", "nextPostName" : "3 Ways to Build Brand Loyalty from Digital to Packaging to Displays", "nextPostSlug" : "insights/3-ways-to-build-brand-loyalty-from-digital-to-packaging-to-displays", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Retail 2.0 — A Smarter In-Store Experience", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> <!--more--></span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.&nbsp; Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span>&nbsp;</span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.&nbsp; As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.&nbsp; In 2021, a variety of options are available that cater to an ideal experience,&nbsp; ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The digital revolution&nbsp;</h2>\n<p>Online shopping has seen a rise in popularity with<span>&nbsp;</span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span>&nbsp;</span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span>&nbsp;</span>and saw increases in their sales despite the pandemic.&nbsp;</li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction.&nbsp;</li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person.&nbsp;</li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span>&nbsp;</span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases.&nbsp;</li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span>&nbsp;</span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span>&nbsp;</span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today.&nbsp;</li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful.&nbsp;</li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span>&nbsp;</span>need to continue innovating<span>&nbsp;</span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.”&nbsp;</em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the&nbsp;<a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both.&nbsp;</p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store.&nbsp;</p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>.&nbsp;</p>", "postBodyRss" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> <!--more--></span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.&nbsp; Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span>&nbsp;</span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.&nbsp; As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.&nbsp; In 2021, a variety of options are available that cater to an ideal experience,&nbsp; ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The digital revolution&nbsp;</h2>\n<p>Online shopping has seen a rise in popularity with<span>&nbsp;</span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span>&nbsp;</span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span>&nbsp;</span>and saw increases in their sales despite the pandemic.&nbsp;</li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction.&nbsp;</li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person.&nbsp;</li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span>&nbsp;</span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases.&nbsp;</li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span>&nbsp;</span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span>&nbsp;</span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today.&nbsp;</li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful.&nbsp;</li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span>&nbsp;</span>need to continue innovating<span>&nbsp;</span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.”&nbsp;</em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the&nbsp;<a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both.&nbsp;</p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store.&nbsp;</p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>.&nbsp;</p>", "postEmailContent" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "postListContent" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "postRssContent" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Peak%20Beyond%20Retail%202.0.png", "postSummary" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postSummaryRss" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> </span></span></em></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "pZOKvpee", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Adam%20cox.png", "previousPostFeaturedImageAltText" : "Adam Cox Senior Project Manager", "previousPostName" : "Employee Spotlight: Adam Cox", "previousPostSlug" : "insights/idd-team-member-spotlight-adam-cox", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1631019600000, "publishDateLocalTime" : 1631019600000, "publishDateLocalized" : { "date" : 1631019600000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695850354115, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/retail-2.0-a-smarter-in-store-experience", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. We're combining our know-how in displays with The Peak Beyond's expertise in technology to build more engaging and educational displays for the cannabis industry.</span> <!--more--></span></span></em></p>\n<h2 style=\"font-size: 36px; font-weight: normal;\">Discover the pros and cons of traditional in-store and online shopping.</h2>\n<h3 style=\"font-weight: normal;\">The two sides of commerce</h3>\n<p>2020 launched the entire world into chaos and we have all watched how the two sides of commerce, online and brick-and-mortar, have changed—a lot.&nbsp; Consumer spending on Amazon between May and July 2020 was up 60% from the same period in 2019,<span>&nbsp;</span><a href=\"https://www.facteus.com/reports/first-report-7-15-2020/\">according to data firm Facteus</a>, while brick-and-mortar doors are closing and their sales are slipping.&nbsp; As shoppers stay home and order online, retailers are making swift changes and implementing options that draw shoppers into their shops for an in-store experience not available online.&nbsp; In 2021, a variety of options are available that cater to an ideal experience,&nbsp; ranging from the product tangibility of visiting a brick-and-mortar store to the digital convenience of online shopping. Today’s retailers are innovating with new retail technology that offers the best of both worlds.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">The digital revolution&nbsp;</h2>\n<p>Online shopping has seen a rise in popularity with<span>&nbsp;</span><a href=\"https://www.forbes.com/sites/shamahyder/2021/12/29/3-ecommerce-trends-to-watch-in-2021/?sh=f9f56ec67197\">eCommerce sales growing by 30% in 2020</a>. With social distancing and more time spent at home, many people prefer online shopping. However, even with all its advantages, online shopping leaves consumers wanting better shopping experiences.</p>\n<h3 style=\"font-weight: normal;\">Why shoppers love online shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Online ordering and shopping is a safe option for customers who want to stay home. When stay-at-home orders were first announced in 2020, online ordering and shopping became the most viable option for customers.<span>&nbsp;</span><a href=\"https://www.greenentrepreneur.com/article/355145\">Many cannabis dispensaries pivoted to e-commerce</a><span>&nbsp;</span>and saw increases in their sales despite the pandemic.&nbsp;</li>\n<li>Online shopping offers convenience for both retailers and shoppers. Online retailers can take advantage of a large supply and a 24/7 shopping window, and shoppers love the convenience of stocking up on products and filling their carts without employee interaction.&nbsp;</li>\n<li>Customers enjoy learning about products at their own pace via the sources they trust, whether they turn to social media, reviews, or friends’ opinions.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Why customers are frustrated with online shopping</h3>\n<ul style=\"line-height: 1.5;\">\n<li>Unexpected delays in shipping and packages that arrive damaged or never arrive at all lead to dissatisfied consumers.</li>\n<li><a href=\"https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics\">High shipping costs are the #1 reason for cart abandonment</a>.</li>\n<li>Beyond the frustrations of delayed product arrivals, shoppers miss the tangibility and experience of seeing products in person.&nbsp;</li>\n<li><a href=\"https://www.forbes.com./sites/heatherfarmbrough/2019/10/14/why-internet-shopping-isnt-always-better-for-the-environment/?sh=14476af612f2\">Online shopping creates more waste and a higher carbon footprint</a>, especially if items are returned.</li>\n<li>Customers who want to “shop small” are experiencing a harder time finding online shopping options that don’t take away their local businesses’ profits, making it difficult for them to survive amidst the pandemic.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">‍Alexa, why do people shop online?</h3>\n<p>For many consumers, online shopping is their go-to option because it feels all-encompassing. Whether they see algorithm-suggested products while they scroll through social media or they simply ask Alexa to make a purchase, online shopping feels like “at-home” shopping. With a large inventory of products at their fingertips, online shoppers can order anything they want. The major downside? They’ll need to wait for products to be shipped. While some shoppers find this wait annoying, others actually experience a bit of an adrenaline rush thanks to the<a href=\"https://www.livemint.com/Opinion/zHZAxEAvLOvAFncBaaM9eK/The-psychology-of-waiting-for-a-parcel.html\">endowment effect</a>,<span> a cognitive bias for consumers </span>who value something they already own more than something they don’t. When someone purchases a product, they start to experience a sense of ownership and excitement. Online shopping has become an extension of daily living, and even as restrictions are lifted, shoppers are planning to continue shopping online.</p>\n<h2 style=\"font-weight: normal;\">‍The popularity of traditional retail shopping</h2>\n<p style=\"line-height: 1.5;\">Brick-and-mortar stores have long been the popular choice for shoppers, and with<span>&nbsp;</span><a href=\"https://www.thestorefront.com/mag/7-case-studies-prove-experiential-retail-future/\">a focus on experiential retail</a>, stores can continue to draw customers in. Many consumers see shopping as a chance to relax as they spend time browsing the store. However, despite the longstanding popularity of the brick-and-mortar store, traditional retail locations can hold disadvantages for shoppers. It’s important for retailers to look at in-store experience examples to see what customers look for when they shop in person.</p>\n<h3 style=\"font-weight: normal;\">Advantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>Consumers love the tangibility of viewing products in stores. Plus, visiting a traditional store gives shoppers the chance to learn more about products from employees and from display cases.&nbsp;</li>\n<li>Customers are much more likely to add new products to their cart as they browse the store (meaning more profit and a better bottom line).<span> According to <a href=\"https://www.forbes.com./sites/gregpetro/2019/03/29/consumers-are-spending-more-per-visit-in-store-than-online-what-does-this-man-for-retailers/?sh=3865633b1f1a\" rel=\"noopener\" target=\"_blank\">Forbes</a>, c</span>onsumers actually spend more money while in-store shopping than they do from browsing online.</li>\n<li>While some shoppers love the hit of adrenaline upon realizing there’s a package at the door, there’s also hesitancy with reports of<span>&nbsp;</span><a href=\"https://www.practicalecommerce.com/porch-piracy-is-growing\">package piracy on the rise</a>. No shipping delays mean that shoppers feel the instant gratification and security of leaving with their purchase.</li>\n<li>Retailers can create a personal connection with shoppers. Thanks to knowledgeable employees, shoppers are empowered in their own purchase journey by learning about products and forming relationships with the staff members. As shoppers watched an onslaught of stores shut down in 2020, they have become more conscious of and committed to supporting local brick-and-mortar stores over faceless online retailers. According to a 2020 <a href=\"https://smallbiztrends.com/2020/05/75-of-consumers-plan-to-support-small-businesses-more-often.html\" rel=\"noopener\" target=\"_blank\">Groupon</a> survey,<span>&nbsp;</span>75% of consumers planned to prioritize local businesses.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Disadvantages of retail shopping</h3>\n<ul style=\"line-height: 1.5;\" role=\"list\">\n<li>When stay-at-home orders were introduced, customers couldn’t visit their favorite stores—and they may still be wary of spending extended periods of time inside stores today.&nbsp;</li>\n<li>Customers who are looking for convenience can find employee interaction burdensome rather than helpful.&nbsp;</li>\n<li>Retailers who are first opening a store need to deal with potential inventory problems, from holding too much stock to selling out.</li>\n<li>Traditional brick-and-mortar locations often require higher staffing needs and the associated costs.</li>\n</ul>\n<h3 style=\"font-weight: normal;\">Why people shop in person</h3>\n<p>Traditional brick-and-mortar shopping offers advantages for shoppers who are looking to spend time browsing and learning more about the store’s offerings. The growing e-commerce industry means retailers will<span>&nbsp;</span>need to continue innovating<span>&nbsp;</span>in order to thrive and maintain relevance. Shoppers want to see their favorite local stores succeed; it’s up to retailers to give them a reason to leave home.</p>\n<blockquote>\n<div style=\"text-align: center;\"><span style=\"color: #67c8c7;\"><strong>“</strong><em>Although ecommerce is growing at a rate that businesses cannot afford to ignore, in-store shopping will not go extinct. Instead, it will evolve.”&nbsp;</em></span><a href=\"https://savemycent.com/statistics-on-online-shopping-vs-in-store-shopping/\"><em>SaveMyCent</em></a></div>\n</blockquote>\n<h3 style=\"font-weight: normal;\">Cannabis dispensaries deliver a seamless shopping experience</h3>\n<p>Innovation is the key to progress, and progress fuels growth. While many retail markets have been hit by trends towards online shopping, cannabis retail has proven resilient in many states—possibly due to the industry’s innovations. As the&nbsp;<a href=\"https://newfrontierdata.com/cannabis-insights/u-s-cannabis-industry-market-projections-up-20-to-30-billion-by-2025/\" rel=\"noopener\"> U.S. cannabis industry</a> is projected to grow at a rate of 14% and reach total sales of $30 billion by 2025, cannabis dispensaries can choose exciting new ways to shop. While brick-and-mortars can’t compete with the sheer volume of online stores’ products, they can focus less on the competition and more on leveraging an experience that keeps customers coming back.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">The Peak Beyond blends the best of online and in-store shopping</h3>\n<p>When retailers stop choosing, they start winning. Choosing between the omnipresence of online shopping and the tangibility of traditional shopping forfeits the amazing opportunity of interactive retail technology that bridges the gap between them both.&nbsp;</p>\n<p>Imagine a smart store that gives customers an engaging interface where they can learn more about products and browse different options to easily add more to their cart. That equals higher tickets—and ultimately, higher profits—for store owners. Interactive point of purchase displays showcase all of the brand information customers may not normally see in their in-store shopping experience, plus they give customers who appreciate less employee interaction the ability to order ahead and pick up their products in the store.&nbsp;</p>\n<p>The retail landscape is ever-evolving, so stores need to evolve too to keep up with shoppers’ interests. Instead of becoming casualties of the rise of online shopping, brick-and-mortar store owners can stay ahead by keeping up with e-commerce trends and reminding customers why they love visiting their favorite stores in person.</p>\n<h2 style=\"font-weight: normal;\">Give customers a consistent experience with modern retail technology</h2>\n<p>Shoppers will keep coming back for more with the convenience of online shopping combined with the interaction of physical products through The Peak Beyond’s suite of innovative retail technology.<span> </span></p>\n<p><span>Interested in </span>learning how you can integrate digital products into your dispensary today? Email <a href=\"mailto:info@thepeakbeyond.com\" rel=\"noopener\">The Peak Beyond.</a> And if displays are what you need, contact <a href=\"https://meetings.hubspot.com/shawn-graybill\" rel=\"noopener\" target=\"_blank\">Instore Design Display</a>.&nbsp;</p>", "rssSummary" : "<p style=\"font-size: 22px; font-weight: normal; line-height: 1.5;\"><em><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">Meet IDD's partner, <a href=\"http://thepeakbeyond.com\" rel=\"noopener\" target=\"_blank\">The Peak Beyond</a>, a maker of i</span><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">n-store, digital shopping stations that connect with an at-home and mobile e-commerce platform, which powers a seamless customer experience, increased loyalty, and more sales. 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"hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "3 Ways to Build Brand Loyalty from Digital to Packaging to Displays", "id" : 53733462612, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "3 Ways to Build Brand Loyalty from Digital to Packaging to Displays", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 91344452122, 135808032326, 11892358208 ], "topic_ids" : [ 91344452122, 135808032326, 11892358208 ], "campaign_name" : "Q3 Scheduled Posts", "campaign_utm" : "Q3%20Scheduled%20Posts", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/Build%20brand%20continuity%20cannabis%20market.png", "featured_image_alt_text" : "Cannabis brands that shine from digital to packaging to display", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Three ways to build brand loyalty from digital to packaging to displays. See three brands that shine in the cannabis market.", "post_body" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"><!--more-->In our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.</p>\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\n<p style=\"font-size: 16px;\">Digital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:</p>\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity&nbsp;</li>\n<li>Interest in being a repeat customer</li>\n</ul>\n<p style=\"font-size: 16px;\">Customers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer.&nbsp;</p>\n<p style=\"font-size: 16px;\">Use rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match.&nbsp;</p>\n<p style=\"font-size: 16px;\">Team IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\n<p style=\"font-size: 16px;\">What about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale.&nbsp;</p>\n<p style=\"font-size: 16px;\">Check out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.</p>\n<p style=\"font-size: 16px;\">Loyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>3. Unify the brand message with retail displays.</h2>\n<p style=\"font-size: 16px;\">Retail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today.&nbsp;</p>\n<p style=\"font-size: 16px;\">Consider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\">If a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<p style=\"font-size: 16px;\">With a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge.&nbsp;</p>\n<p style=\"font-size: 16px;\">At InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695850793652, "rss_body" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"><!--more-->In our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.</p>\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\n<p style=\"font-size: 16px;\">Digital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:</p>\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity&nbsp;</li>\n<li>Interest in being a repeat customer</li>\n</ul>\n<p style=\"font-size: 16px;\">Customers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer.&nbsp;</p>\n<p style=\"font-size: 16px;\">Use rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match.&nbsp;</p>\n<p style=\"font-size: 16px;\">Team IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\n<p style=\"font-size: 16px;\">What about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale.&nbsp;</p>\n<p style=\"font-size: 16px;\">Check out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.</p>\n<p style=\"font-size: 16px;\">Loyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>3. Unify the brand message with retail displays.</h2>\n<p style=\"font-size: 16px;\">Retail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today.&nbsp;</p>\n<p style=\"font-size: 16px;\">Consider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\">If a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<p style=\"font-size: 16px;\">With a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge.&nbsp;</p>\n<p style=\"font-size: 16px;\">At InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "rss_summary" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"></p>", "blog_post_schedule_task_uid" : null, "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0 }, "metaDescription" : "Three ways to build brand loyalty from digital to packaging to displays. 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With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"><!--more-->In our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.</p>\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\n<p style=\"font-size: 16px;\">Digital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:</p>\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity&nbsp;</li>\n<li>Interest in being a repeat customer</li>\n</ul>\n<p style=\"font-size: 16px;\">Customers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer.&nbsp;</p>\n<p style=\"font-size: 16px;\">Use rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match.&nbsp;</p>\n<p style=\"font-size: 16px;\">Team IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\n<p style=\"font-size: 16px;\">What about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale.&nbsp;</p>\n<p style=\"font-size: 16px;\">Check out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.</p>\n<p style=\"font-size: 16px;\">Loyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>3. Unify the brand message with retail displays.</h2>\n<p style=\"font-size: 16px;\">Retail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today.&nbsp;</p>\n<p style=\"font-size: 16px;\">Consider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\">If a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<p style=\"font-size: 16px;\">With a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge.&nbsp;</p>\n<p style=\"font-size: 16px;\">At InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "postBodyRss" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"><!--more-->In our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.</p>\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\n<p style=\"font-size: 16px;\">Digital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:</p>\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity&nbsp;</li>\n<li>Interest in being a repeat customer</li>\n</ul>\n<p style=\"font-size: 16px;\">Customers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer.&nbsp;</p>\n<p style=\"font-size: 16px;\">Use rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match.&nbsp;</p>\n<p style=\"font-size: 16px;\">Team IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\n<p style=\"font-size: 16px;\">What about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale.&nbsp;</p>\n<p style=\"font-size: 16px;\">Check out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.</p>\n<p style=\"font-size: 16px;\">Loyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>3. Unify the brand message with retail displays.</h2>\n<p style=\"font-size: 16px;\">Retail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today.&nbsp;</p>\n<p style=\"font-size: 16px;\">Consider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\">If a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<p style=\"font-size: 16px;\">With a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge.&nbsp;</p>\n<p style=\"font-size: 16px;\">At InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "postEmailContent" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. 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The cannabis industry just happens to be the perfect example.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Build%20brand%20continuity%20cannabis%20market.png", "postRssContent" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Build%20brand%20continuity%20cannabis%20market.png", "postSummary" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"></p>", "postSummaryRss" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. 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With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. The cannabis industry just happens to be the perfect example.</p>\n<p style=\"font-size: 16px;\"><!--more-->In our frequent discussions with cannabis brand marketing teams, we hear of the struggle to keep a consistent brand message across all customer touchpoints.—digital, packaging, retail display. Most cannabis customers have an affinity for certain strains and not so much the brands that provide them. The key is to bring together creative, recognizable attributes from every point of interaction with a customer to solidify and unify a brand's message. Read on for three pointers to keep in mind.</p>\n<h2 style=\"font-size: 36px;\">1. Match your digital brand to your in-store brand.</h2>\n<p style=\"font-size: 16px;\">Digital presence has grown to be a core component of modern business. But having a digital presence means you have something big out there representing your brand, perhaps even more so than your presence in a <a href=\"https://www.vendhq.com/blog/good-games/\" rel=\"noopener\" target=\"_blank\">physical storefront</a>. When the two entities don't align, customers can lose:</p>\n<ul style=\"font-size: 16px;\">\n<li>Confidence in the brand</li>\n<li>Brand familiarity&nbsp;</li>\n<li>Interest in being a repeat customer</li>\n</ul>\n<p style=\"font-size: 16px;\">Customers like knowing what to expect. Therefore, the more continuous the brand is across different fronts, the more your customers will grow to know and like the fact that they know who you are and what you offer.&nbsp;</p>\n<p style=\"font-size: 16px;\">Use rock-solid visuals like logos and colors that are the same online and in-store. Keep your verbiage and mottos the same in brand messages, regardless of whether they're posted in a digital ad or in a store display case or on a shelf. Remember, the two setups may be totally different, but they are both built for the same purpose, so they need to match.&nbsp;</p>\n<p style=\"font-size: 16px;\">Team IDD worked with Cookies, a retailer and brand in the cannabis space, to develop a display that showcased a vape pen and three Lemonnade cartridges. We designed flexibility into the display so that it could be used on slatwall or under glass to help Cookies stand out in-store. This display is easily recognized in a dispensary—with its clean lines and distinctive use of the Cookies’ logo—and reflects Cookies’ robust digital footprint across their website and social media platforms.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%203.png\" alt=\"Cookies Lemonnade retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>2. Be mindful of product packaging and brand continuity.</h2>\n<p style=\"font-size: 16px;\">What about product packaging? Do packaged products provided by your business look like they came from your brand? If not, you could lose a lot of customer interest in between advertising and the close of sale.&nbsp;</p>\n<p style=\"font-size: 16px;\">Check out the various products offered by cannabis brand Friendly Farms, which sells in dispensaries that offer other brands as well. From their vape carts to their tincture and concentrates, every product offers visually similar branded packaging. Even further, the packaging is aptly representational of the brand's digital persona. And when it came to developing a display for Friendly Farms that would be housed in a clear display case, their brand showed through.</p>\n<p style=\"font-size: 16px;\">Loyalty to a brand is built on the recognition of the brand's product. For example, if a customer stops at a dispensary and walks away with a cannabis bud wrapped in generic packaging, the primary thing they will recall is the strain they bought, not your brand.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%201.png\" alt=\"Friendly Farms retail display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<h2>3. Unify the brand message with retail displays.</h2>\n<p style=\"font-size: 16px;\">Retail displays are just as much a customer touchpoint as digital presence and product packaging, albeit a touchpoint often disregarded. Retail displays portray brand personality within a saturated space, especially in \"store within a store\" models that are so common today.&nbsp;</p>\n<p style=\"font-size: 16px;\">Consider the fact that one cannabis dispensary may offer disposable vape pens from dozens of brands. If your brand is delivering inventory without an eye-catching display, you may miss a big opportunity to build that valuable brand loyalty. Your products, regardless of good, branded packaging, can be floating in a sea of competition in a larger store-branded display. The only thing the customer may remember is that they purchased a disposable cannabis vape at a certain dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\">If a customer has researched \"best cannabis vape pens\" online and discovered your product website. Make it easy for them to spot your merchandise when they make it to the dispensary with a recognizable display and aptly branded merchandise packaging. For example, the Kushy Punch display developed by Team IDD below represents the brand from the colors and illuminated logo on the display to the product packaging. Like Kushy Punch’s website, the display pops in a crowded dispensary.&nbsp;</p>\n<p style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/OnlineToInstore%202.png\" alt=\"Kushy Punch Retail Display\" width=\"1600\" loading=\"lazy\" style=\"width: 1600px; margin: 30px 0px;\"></p>\n<p style=\"font-size: 16px;\">With a little consideration of when and how customers \"touch\" your brand, you are better equipped to build a good following of loyal customers. While touchpoints like your website and packaging are important, so is the design of your in-store displays. Bringing display design earlier in the process can help bring your brand together to give your brand an edge.&nbsp;</p>\n<p style=\"font-size: 16px;\">At InStore Design Display, we partner with brands to offer stand-out retail displays to perfectly coincide with the brand. Ready to get started on your own designs? <a href=\"/request-a-consult\" rel=\"noopener\">Reach out to us</a>, tell us about your project, and we'll get back in touch with a few ideas.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "rssSummary" : "<p style=\"font-size: 16px;\">Did you know it costs up to <a href=\"https://www.helpscout.com/75-customer-service-facts-quotes-statistics/\">seven times more</a> to attract a new customer than it does to retain one? With that understood, the importance of brand loyalty really comes into focus. A major disruptor to brand loyalty is the lack of continuity between customer touchpoints—whether they are digital or in-store. In some industries, consistent brand messaging is even harder than in others. 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Rethinking Retail", "campaignUtm" : "Q2%20-%20Rethinking%20Retail", "category" : 3, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "checkPostLevelAudienceAccessFirst" : true, "clonedFrom" : null, "composeBody" : null, "compositionId" : 0, "contentAccessRuleIds" : [ ], "contentAccessRuleTypes" : [ ], "contentGroup" : 11366589319, "contentGroupId" : 11366589319, "contentTypeCategory" : 3, "contentTypeCategoryId" : 3, "contentTypeId" : null, "created" : 1626730579346, "createdByAgent" : null, "createdById" : 10651595, "createdTime" : 1626730579346, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "featuredImageAltText" : "illuminated in store display", "featuredImageHeight" : 0, "featuredImageLength" : 0, "featuredImageWidth" : 0, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1629140750000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "4 Types of Illuminated In-Store Displays to Grow Your Retail Business", "id" : 51126213714, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "4 Types of Illuminated In-Store Displays to Grow Your Retail Business", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 11892358208 ], "topic_ids" : [ 11892358208 ], "campaign_name" : "Q2 - Rethinking Retail", "campaign_utm" : "Q2%20-%20Rethinking%20Retail", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "featured_image_alt_text" : "illuminated in store display", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Consider these four examples as effective ways to highlight in-store products through the use of illuminated in-store retail displays. ", "post_body" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n<!--more-->\n<p><span style=\"font-size: 16px;\">From wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and <em>WOWs</em>. Consider these four examples as effective ways to highlight in-store products.</span></p>\n<h2>1. Illuminated Countertop Displays</h2>\n<p><span style=\"font-size: 16px;\">Countertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention.&nbsp;</span></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.&nbsp; &nbsp; &nbsp; &nbsp; <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\"></p>\n<h2>2. Light-Up In-Aisle Custom Retail Displays&nbsp;</h2>\n<p><span style=\"font-size: 11px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\"></span><span style=\"font-size: 16px;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—<em>something we do regularly with our sales and design team members to stay abreast of emerging trends.</em> A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs.&nbsp;</span></p>\n<h2>3. End cap Displays with Lights&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><span style=\"font-size: 11px;\"><span style=\"font-size: 16px;\">End cap displays</span></span></a><span style=\"font-size: 16px;\"> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual.&nbsp;</span></p>\n<p style=\"padding-left: 40px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\"></p>\n<h2>&nbsp;</h2>\n<h2>4.&nbsp;Well-Lit Display Cases</h2>\n<p><span style=\"font-size: 16px;\">While the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well.&nbsp;</span></p>\n<p><span style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\"></span></p>\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\n<p style=\"font-size: 16px;\">Whether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695851407744, "rss_body" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n<!--more-->\n<p><span style=\"font-size: 16px;\">From wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and <em>WOWs</em>. Consider these four examples as effective ways to highlight in-store products.</span></p>\n<h2>1. Illuminated Countertop Displays</h2>\n<p><span style=\"font-size: 16px;\">Countertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention.&nbsp;</span></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.&nbsp; &nbsp; &nbsp; &nbsp; <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\"></p>\n<h2>2. Light-Up In-Aisle Custom Retail Displays&nbsp;</h2>\n<p><span style=\"font-size: 11px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\"></span><span style=\"font-size: 16px;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—<em>something we do regularly with our sales and design team members to stay abreast of emerging trends.</em> A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs.&nbsp;</span></p>\n<h2>3. End cap Displays with Lights&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><span style=\"font-size: 11px;\"><span style=\"font-size: 16px;\">End cap displays</span></span></a><span style=\"font-size: 16px;\"> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual.&nbsp;</span></p>\n<p style=\"padding-left: 40px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\"></p>\n<h2>&nbsp;</h2>\n<h2>4.&nbsp;Well-Lit Display Cases</h2>\n<p><span style=\"font-size: 16px;\">While the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well.&nbsp;</span></p>\n<p><span style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\"></span></p>\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\n<p style=\"font-size: 16px;\">Whether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "rss_summary" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "unpublished_at" : 1627336781587, "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "blog_post_schedule_task_uid" : null, "scheduled_update_date" : 0 }, "metaDescription" : "Consider these four examples as effective ways to highlight in-store products through the use of illuminated in-store retail displays. 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Learn how custom retail displays can drive user engagement!", "domain" : "", "domainWhenPublished" : "www.instoredesigndisplay.com", "emailApiSubscriptionId" : 7091632, "enableGoogleAmpOutput" : true, "enableSocialAutoPublishing" : false, "generateJsonLdEnabled" : false, "header" : null, "htmlFooter" : "", "htmlFooterIsShared" : true, "htmlHead" : "", "htmlHeadIsShared" : true, "htmlKeywords" : [ ], "htmlTitle" : "In-Store Marketing Trends & Insights | InStore Design Display", "id" : 11366589319, "ilsSubscriptionListsByType" : { "instant" : 392, "weekly" : 280 }, "instantNotificationEmailId" : "42550323315", "itemLayoutId" : null, "itemTemplateIsShared" : false, "itemTemplatePath" : "instore_pge_2023/templates/blog-post.html", "label" : "InStore — Insights", "language" : "en", "legacyGuid" : null, "legacyModuleId" : null, "legacyTabId" : null, "listingLayoutId" : null, "listingPageId" : 136482423567, "listingTemplatePath" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "monthFilterFormat" : "MMMM yyyy", "monthlyNotificationEmailId" : null, "name" : "InStore — Insights", "parentBlogUpdateTaskId" : null, "portalId" : 4871505, "postHtmlFooter" : "", "postHtmlHead" : "", "postsPerListingPage" : 10000, "postsPerRssFeed" : 3, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publicTitle" : "InStore — Insights", "publishDateFormat" : "medium", "resolvedDomain" : "www.instoredesigndisplay.com", "rootUrl" : "https://www.instoredesigndisplay.com/insights", "rssCustomFeed" : null, "rssDescription" : null, "rssItemFooter" : null, "rssItemHeader" : null, "settingsOverrides" : { "itemLayoutId" : false, "itemTemplatePath" : false, "itemTemplateIsShared" : false, "listingLayoutId" : false, "listingTemplatePath" : false, "postsPerListingPage" : false, "showSummaryInListing" : false, "useFeaturedImageInSummary" : false, "htmlHead" : false, "postHtmlHead" : false, "htmlHeadIsShared" : false, "htmlFooter" : false, "listingPageHtmlFooter" : false, "postHtmlFooter" : false, "htmlFooterIsShared" : false, "attachedStylesheets" : false, "postsPerRssFeed" : false, "showSummaryInRss" : false, "showSummaryInEmails" : false, "showSummariesInEmails" : false, "allowComments" : false, "commentShouldCreateContact" : false, "commentModeration" : false, "closeCommentsOlder" : false, "commentNotificationEmails" : false, "commentMaxThreadDepth" : false, "commentVerificationText" : false, "socialAccountTwitter" : false, "showSocialLinkTwitter" : false, "showSocialLinkLinkedin" : false, "showSocialLinkFacebook" : false, "enableGoogleAmpOutput" : false, "ampLogoSrc" : false, "ampLogoHeight" : false, "ampLogoWidth" : false, "ampLogoAlt" : false, "ampHeaderFont" : false, "ampHeaderFontSize" : false, "ampHeaderColor" : false, "ampHeaderBackgroundColor" : false, "ampBodyFont" : false, "ampBodyFontSize" : false, "ampBodyColor" : false, "ampLinkColor" : false, "generateJsonLdEnabled" : false }, "showSocialLinkFacebook" : true, "showSocialLinkLinkedin" : true, "showSocialLinkTwitter" : true, "showSummaryInEmails" : true, "showSummaryInListing" : true, "showSummaryInRss" : true, "siteId" : null, "slug" : "insights", "socialAccountTwitter" : "@InStoreDesign", "state" : null, "subscriptionContactsProperty" : "blog_instore_blog_11366589319_subscription", "subscriptionEmailType" : null, "subscriptionFormGuid" : "93a3aecc-16de-4a11-a051-59e6ca22d6d3", "subscriptionListsByType" : { "instant" : 338, "weekly" : 95 }, "title" : null, "translatedFromId" : null, "translations" : { }, "updated" : 1710539819543, "updatedDateTime" : 1710539819543, "urlBase" : "www.instoredesigndisplay.com/insights", "urlSegments" : { "all" : "all", "archive" : "archive", "author" : "author", "page" : "page", "tag" : "tag" }, "useFeaturedImageInSummary" : true, "usesDefaultTemplate" : false, "weeklyNotificationEmailId" : "23139210867" }, "password" : null, "pastMabExperimentIds" : [ ], "performableGuid" : null, "performableVariationLetter" : null, "personas" : [ ], "placementGuids" : [ ], "portableKey" : null, "portalId" : 4871505, "position" : null, "postBody" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n<!--more-->\n<p><span style=\"font-size: 16px;\">From wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and <em>WOWs</em>. Consider these four examples as effective ways to highlight in-store products.</span></p>\n<h2>1. Illuminated Countertop Displays</h2>\n<p><span style=\"font-size: 16px;\">Countertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention.&nbsp;</span></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.&nbsp; &nbsp; &nbsp; &nbsp; <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\"></p>\n<h2>2. Light-Up In-Aisle Custom Retail Displays&nbsp;</h2>\n<p><span style=\"font-size: 11px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\"></span><span style=\"font-size: 16px;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—<em>something we do regularly with our sales and design team members to stay abreast of emerging trends.</em> A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs.&nbsp;</span></p>\n<h2>3. End cap Displays with Lights&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><span style=\"font-size: 11px;\"><span style=\"font-size: 16px;\">End cap displays</span></span></a><span style=\"font-size: 16px;\"> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual.&nbsp;</span></p>\n<p style=\"padding-left: 40px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\"></p>\n<h2>&nbsp;</h2>\n<h2>4.&nbsp;Well-Lit Display Cases</h2>\n<p><span style=\"font-size: 16px;\">While the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well.&nbsp;</span></p>\n<p><span style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\"></span></p>\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\n<p style=\"font-size: 16px;\">Whether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "postBodyRss" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n<!--more-->\n<p><span style=\"font-size: 16px;\">From wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and <em>WOWs</em>. Consider these four examples as effective ways to highlight in-store products.</span></p>\n<h2>1. Illuminated Countertop Displays</h2>\n<p><span style=\"font-size: 16px;\">Countertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention.&nbsp;</span></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.&nbsp; &nbsp; &nbsp; &nbsp; <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\"></p>\n<h2>2. Light-Up In-Aisle Custom Retail Displays&nbsp;</h2>\n<p><span style=\"font-size: 11px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\"></span><span style=\"font-size: 16px;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—<em>something we do regularly with our sales and design team members to stay abreast of emerging trends.</em> A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs.&nbsp;</span></p>\n<h2>3. End cap Displays with Lights&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><span style=\"font-size: 11px;\"><span style=\"font-size: 16px;\">End cap displays</span></span></a><span style=\"font-size: 16px;\"> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual.&nbsp;</span></p>\n<p style=\"padding-left: 40px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\"></p>\n<h2>&nbsp;</h2>\n<h2>4.&nbsp;Well-Lit Display Cases</h2>\n<p><span style=\"font-size: 16px;\">While the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well.&nbsp;</span></p>\n<p><span style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\"></span></p>\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\n<p style=\"font-size: 16px;\">Whether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "postEmailContent" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "postListContent" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "postRssContent" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "postSummary" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n", "postSummaryRss" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "Uissudeu", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Build%20brand%20continuity%20cannabis%20market.png", "previousPostFeaturedImageAltText" : "Cannabis brands that shine from digital to packaging to display", "previousPostName" : "3 Ways to Build Brand Loyalty from Digital to Packaging to Displays", "previousPostSlug" : "insights/3-ways-to-build-brand-loyalty-from-digital-to-packaging-to-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1629140750000, "publishDateLocalTime" : 1629140750000, "publishDateLocalized" : { "date" : 1629140750000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695851407744, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/4-types-of-illuminated-in-store-displays-to-grow-your-retail-business", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.</span></p>\n<!--more-->\n<p><span style=\"font-size: 16px;\">From wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and <em>WOWs</em>. Consider these four examples as effective ways to highlight in-store products.</span></p>\n<h2>1. Illuminated Countertop Displays</h2>\n<p><span style=\"font-size: 16px;\">Countertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention.&nbsp;</span></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.&nbsp; &nbsp; &nbsp; &nbsp; <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\"></p>\n<h2>2. Light-Up In-Aisle Custom Retail Displays&nbsp;</h2>\n<p><span style=\"font-size: 11px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\"></span><span style=\"font-size: 16px;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—<em>something we do regularly with our sales and design team members to stay abreast of emerging trends.</em> A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs.&nbsp;</span></p>\n<h2>3. End cap Displays with Lights&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\"><span style=\"font-size: 11px;\"><span style=\"font-size: 16px;\">End cap displays</span></span></a><span style=\"font-size: 16px;\"> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual.&nbsp;</span></p>\n<p style=\"padding-left: 40px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\"></p>\n<h2>&nbsp;</h2>\n<h2>4.&nbsp;Well-Lit Display Cases</h2>\n<p><span style=\"font-size: 16px;\">While the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well.&nbsp;</span></p>\n<p><span style=\"font-size: 16px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\"></span></p>\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\n<p style=\"font-size: 16px;\">Whether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help.&nbsp;</p>\n<p style=\"font-size: 16px;\">{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "rssSummary" : "<p><span style=\"font-size: 16px;\">The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. 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null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>InStore Design Display is excited to welcome a new member to our growing team — Christine Wright. She joins our team as a senior account director and brings a blend of sales and marketing skills to IDD. Christine's 20 years of expertise in mass retail spans everything from point-of-purchase signing programs to full display rollouts. 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Christine's 20 years of expertise in mass retail spans everything from point-of-purchase signing programs to full display rollouts. If you've been in Walmart's jewelry department lately, you've seen her creativity at work.&nbsp;</p>\n<!--more-->\n<p><strong><span style=\"color: #ff9902;\">Are you a KC Native?</span></strong><em> No, I'm an Illinois farm girl. However, I've lived in Kansas City longer than in Illinois. I came here right after college and never left except for a year in Panama. I was young and had the opportunity to live there for free. But, I was glad to come back to the good ol' USA.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite KC BBQ?</span></strong><em><span style=\"color: #4c4c4d;\"> While I didn't grow up on barbeque in Illinois, </span></em><em><span style=\"color: #4c4c4d;\">Joe's Kansas City Bar-B-Que</span></em><em><span style=\"color: #4c4c4d;\"> is my favorite.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite spot to grab a cocktail?</span></strong> <em>I've become a fan of hard cider cocktails. The best ones are in Northwest Arkansas where there are a number of hard cider microbreweries.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Tell us a little about your family.</span></strong><em><span style=\"color: #4c4c4d;\"> I'm a single mom with three kiddos. My oldest is eighteen and just graduated from high school. She's into nursing and already has her CNA license. My second daughter is 15 and will be a sophomore. She's into competitive gymnastics. And my son is 10, and baseball is his life.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">What are some of your hobbies?</span></strong> <em>I'm an outdoorsy person so when I have the time, I'm gardening, hiking, or kayaking. However, it seems like running after my three kids consumes my time for hobbies.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9900;\">Are there any causes you are passionate about?</span></strong><em> The March of Dimes, Ronald McDonald House, and Children's Mercy Hospital are organizations I support. For more than 15 years, I was involved with the March of Dimes' Bikers for Babies event. I provided my marketing and graphic design skills to help with brochures, posters, and magazines. I became familiar with those organizations because my oldest daughter has a rare genetic condition. We spent a lot of time at Children's Mercy when she was little and took full advantage of what the Ronald McDonald House had to offer.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite sports team? </span></strong><em>Any team my kids are on. I'm also a true Chiefs and Royals fan.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9902;\">Why did you join the team at InStore Design Display?</span></strong><em> I could tell it was a forward looking company that valued my design expertise and retail knowledge, not just my client base. This position allows me to do what I'm most passionate about — being creative. At IDD, I have the opportunity to design displays with a supportive team working together. I'm fortunate my project manager Cheryl Myers was able to come with me to IDD. I've taken my team with me every time I've moved companies. I know that I'm only as good as the people working with me.&nbsp;</em></p>\n<p>InStore Design Display wouldn't exist without the uniquely talented and hardworking team members we have been fortunate enough to attract. We are excited to have Christine on the team and look forward to all the great things she will contribute to IDD and our clients. Christine's a regular contributor on <a href=\"https://www.linkedin.com/in/cwrightsolutionista/\"><span>LinkedIn</span></a>, follow her there and see what's in-store for retail display design + build.</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695744033330, "rss_body" : "<p>InStore Design Display is excited to welcome a new member to our growing team — Christine Wright. She joins our team as a senior account director and brings a blend of sales and marketing skills to IDD. Christine's 20 years of expertise in mass retail spans everything from point-of-purchase signing programs to full display rollouts. If you've been in Walmart's jewelry department lately, you've seen her creativity at work.&nbsp;</p>\n<!--more-->\n<p><strong><span style=\"color: #ff9902;\">Are you a KC Native?</span></strong><em> No, I'm an Illinois farm girl. However, I've lived in Kansas City longer than in Illinois. I came here right after college and never left except for a year in Panama. I was young and had the opportunity to live there for free. But, I was glad to come back to the good ol' USA.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite KC BBQ?</span></strong><em><span style=\"color: #4c4c4d;\"> While I didn't grow up on barbeque in Illinois, </span></em><em><span style=\"color: #4c4c4d;\">Joe's Kansas City Bar-B-Que</span></em><em><span style=\"color: #4c4c4d;\"> is my favorite.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite spot to grab a cocktail?</span></strong> <em>I've become a fan of hard cider cocktails. The best ones are in Northwest Arkansas where there are a number of hard cider microbreweries.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Tell us a little about your family.</span></strong><em><span style=\"color: #4c4c4d;\"> I'm a single mom with three kiddos. My oldest is eighteen and just graduated from high school. She's into nursing and already has her CNA license. My second daughter is 15 and will be a sophomore. She's into competitive gymnastics. And my son is 10, and baseball is his life.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">What are some of your hobbies?</span></strong> <em>I'm an outdoorsy person so when I have the time, I'm gardening, hiking, or kayaking. However, it seems like running after my three kids consumes my time for hobbies.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9900;\">Are there any causes you are passionate about?</span></strong><em> The March of Dimes, Ronald McDonald House, and Children's Mercy Hospital are organizations I support. For more than 15 years, I was involved with the March of Dimes' Bikers for Babies event. I provided my marketing and graphic design skills to help with brochures, posters, and magazines. I became familiar with those organizations because my oldest daughter has a rare genetic condition. We spent a lot of time at Children's Mercy when she was little and took full advantage of what the Ronald McDonald House had to offer.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite sports team? </span></strong><em>Any team my kids are on. I'm also a true Chiefs and Royals fan.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9902;\">Why did you join the team at InStore Design Display?</span></strong><em> I could tell it was a forward looking company that valued my design expertise and retail knowledge, not just my client base. This position allows me to do what I'm most passionate about — being creative. At IDD, I have the opportunity to design displays with a supportive team working together. I'm fortunate my project manager Cheryl Myers was able to come with me to IDD. I've taken my team with me every time I've moved companies. I know that I'm only as good as the people working with me.&nbsp;</em></p>\n<p>InStore Design Display wouldn't exist without the uniquely talented and hardworking team members we have been fortunate enough to attract. We are excited to have Christine on the team and look forward to all the great things she will contribute to IDD and our clients. Christine's a regular contributor on <a href=\"https://www.linkedin.com/in/cwrightsolutionista/\"><span>LinkedIn</span></a>, follow her there and see what's in-store for retail display design + build.</p>", "rss_summary" : "<p>InStore Design Display is excited to welcome a new member to our growing team — Christine Wright. She joins our team as a senior account director and brings a blend of sales and marketing skills to IDD. Christine's 20 years of expertise in mass retail spans everything from point-of-purchase signing programs to full display rollouts. 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She joins our team as a senior account director and brings a blend of sales and marketing skills to IDD. Christine's 20 years of expertise in mass retail spans everything from point-of-purchase signing programs to full display rollouts. If you've been in Walmart's jewelry department lately, you've seen her creativity at work.&nbsp;</p>\n<!--more-->\n<p><strong><span style=\"color: #ff9902;\">Are you a KC Native?</span></strong><em> No, I'm an Illinois farm girl. However, I've lived in Kansas City longer than in Illinois. I came here right after college and never left except for a year in Panama. I was young and had the opportunity to live there for free. But, I was glad to come back to the good ol' USA.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite KC BBQ?</span></strong><em><span style=\"color: #4c4c4d;\"> While I didn't grow up on barbeque in Illinois, </span></em><em><span style=\"color: #4c4c4d;\">Joe's Kansas City Bar-B-Que</span></em><em><span style=\"color: #4c4c4d;\"> is my favorite.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite spot to grab a cocktail?</span></strong> <em>I've become a fan of hard cider cocktails. The best ones are in Northwest Arkansas where there are a number of hard cider microbreweries.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Tell us a little about your family.</span></strong><em><span style=\"color: #4c4c4d;\"> I'm a single mom with three kiddos. My oldest is eighteen and just graduated from high school. She's into nursing and already has her CNA license. My second daughter is 15 and will be a sophomore. She's into competitive gymnastics. And my son is 10, and baseball is his life.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">What are some of your hobbies?</span></strong> <em>I'm an outdoorsy person so when I have the time, I'm gardening, hiking, or kayaking. However, it seems like running after my three kids consumes my time for hobbies.&nbsp;</em></p>\n<p><strong><span style=\"color: #ff9900;\">Are there any causes you are passionate about?</span></strong><em> The March of Dimes, Ronald McDonald House, and Children's Mercy Hospital are organizations I support. For more than 15 years, I was involved with the March of Dimes' Bikers for Babies event. I provided my marketing and graphic design skills to help with brochures, posters, and magazines. I became familiar with those organizations because my oldest daughter has a rare genetic condition. 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If you've been in Walmart's jewelry department lately, you've seen her creativity at work.&nbsp;</p>\n<!--more-->\n<p><strong><span style=\"color: #ff9902;\">Are you a KC Native?</span></strong><em> No, I'm an Illinois farm girl. However, I've lived in Kansas City longer than in Illinois. I came here right after college and never left except for a year in Panama. I was young and had the opportunity to live there for free. But, I was glad to come back to the good ol' USA.</em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite KC BBQ?</span></strong><em><span style=\"color: #4c4c4d;\"> While I didn't grow up on barbeque in Illinois, </span></em><em><span style=\"color: #4c4c4d;\">Joe's Kansas City Bar-B-Que</span></em><em><span style=\"color: #4c4c4d;\"> is my favorite.</span></em></p>\n<p><strong><span style=\"color: #ff9902;\">Favorite spot to grab a cocktail?</span></strong> <em>I've become a fan of hard cider cocktails. 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Try Slatwall for Displaying Small Items&nbsp;</h2>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://lh4.googleusercontent.com/RMjNZ32mu5HqNORTCKPWv-qOXcsc97BF5d5LzchJ7wmuloUTKizYchVdIaZtGp-Pzx1tJ-cWS17XJsh3mFSCl1tddElZYVqNBxpvaCqHl0dfRfFx3v105xqOuwG7-Q2xCQ3rpyc\" width=\"467\" loading=\"lazy\" style=\"float: right; width: 467px; margin: 7px 0px 7px 7px;\"></span></strong></h2>\n<p>Small merchandise takes up quite a bit of space, and improper organization often means clutter and lost sales opportunities. When considering how to use vertical space, always look at how a custom retail display could give you use of your walls. If your store doesn't have a tremendous amount of floor space, the walls work well as natural display points, especially for small, hard-to-organize merchandise.&nbsp;</p>\n<p>Custom slatwall, like the one pictured for one of our wireless clients,&nbsp;is a good route to take. Slatwall allows you to arrange slatwall hooks and acrylic bins to hang small merchandise, but they are also easy enough to outfit with other fixtures like&nbsp;shelving and signage. Therefore, the setup gives you the flexibility to customize and change the layout as needed.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2. Consider Stacking or Layering Countertop Displays&nbsp;</h2>\n<p><img src=\"https://lh6.googleusercontent.com/0-LLwOK7-EPHF0qeGBlUrBlBpeTy_P-tElHQUs53GJ3K4kHxJuc-KX7InED9aCR9oQtf4ka1kE7qFZdn1QTUZTQIZRh0NfaXnp7lUPLNb20HeBjZ8xcjbsWCy0BSWQjYVZaeJaw\" width=\"389\" loading=\"lazy\" style=\"width: 389px; float: right; margin: 7px 0px 7px 7px;\"></p>\n<p>Glass display cases are great, and they do serve their purpose. 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Highlight Noteworthy Products with Floating Wall Displays&nbsp;</h2>\n<h2><img src=\"https://lh5.googleusercontent.com/8qUqzMxt7Tk7pSfguKPLYjKa1nTi3S8J--eGBCb9a5QSNeOQST6oTZwnEfQMkxTw12MnJOMTmxoRqqhPHryqeK-Z-d9z2Q_iOwTsoIeoBGsBupbVME-PEj_PUpT4eRrPtTDtbok\" width=\"439\" loading=\"lazy\" style=\"width: 439px; float: right; margin: 0px 0px 7px 7px;\"></h2>\n<p>Products that bring your store the most revenue are worthy of a highlighted display point. However, highlighted display points often require valuable space. You&nbsp;don't have to use up all your counter space to really get these products in front of customers in a way that commands their attention. Take advantage of your vertical space with the right custom retail displays instead.</p>\n<p>While several options exist, well-lit, floating shelving units work exceptionally well for this purpose. Each top-end product gets its own space making individual products are easy to see. Such a display is bound to attract a customer's focus. 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After all, maximizing profit potential is deeply rooted in effectively displaying the items that <em>are</em> your profit potential. However, not every retail location has a grand layout with tons of floor space. Display options may seem limited to whatever freestanding custom retail display shelving you can fit without making the area look cluttered. But don't forget about the ever-valuable vertical space you are likely to have available. &nbsp;</p>\n<!--more-->\n<p>Vertical space is the area within your display that doesn't take up floor space at all. In other words, using vertical space involves getting a bit creative and utilizing what you have available between the floor and ceiling. The best part is custom displays are ideal for taking advantage of all your extra vertical space.&nbsp;</p>\n<p>In the more than 25 years IDD has served as the display partner for Sprint (now T-Mobile), we found vertical displays solved the number one problem all wireless stores had: lack of space. As Sprint expanded its number of stores across the country through organic growth and acquisitions and then the industry experienced an explosion of mobile device accessories, we got creative with vertical designs that maximized the store's footprint.</p>\n<p>Known as \"vertical storyboard merchandising displays,\" Team IDD designed slatwall systems, free-standing acrylic and corrugate displays, and modular systems that could be easily modified to fit the available square footage and shape of the store. We focused on telling unique stories in 4, 8, and 12-foot sections to effectively move product. Here are three vertical display concepts that work:&nbsp;</p>\n<h2>1. Try Slatwall for Displaying Small Items&nbsp;</h2>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://lh4.googleusercontent.com/RMjNZ32mu5HqNORTCKPWv-qOXcsc97BF5d5LzchJ7wmuloUTKizYchVdIaZtGp-Pzx1tJ-cWS17XJsh3mFSCl1tddElZYVqNBxpvaCqHl0dfRfFx3v105xqOuwG7-Q2xCQ3rpyc\" width=\"467\" loading=\"lazy\" style=\"float: right; width: 467px; margin: 7px 0px 7px 7px;\"></span></strong></h2>\n<p>Small merchandise takes up quite a bit of space, and improper organization often means clutter and lost sales opportunities. When considering how to use vertical space, always look at how a custom retail display could give you use of your walls. If your store doesn't have a tremendous amount of floor space, the walls work well as natural display points, especially for small, hard-to-organize merchandise.&nbsp;</p>\n<p>Custom slatwall, like the one pictured for one of our wireless clients,&nbsp;is a good route to take. Slatwall allows you to arrange slatwall hooks and acrylic bins to hang small merchandise, but they are also easy enough to outfit with other fixtures like&nbsp;shelving and signage. Therefore, the setup gives you the flexibility to customize and change the layout as needed.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2. Consider Stacking or Layering Countertop Displays&nbsp;</h2>\n<p><img src=\"https://lh6.googleusercontent.com/0-LLwOK7-EPHF0qeGBlUrBlBpeTy_P-tElHQUs53GJ3K4kHxJuc-KX7InED9aCR9oQtf4ka1kE7qFZdn1QTUZTQIZRh0NfaXnp7lUPLNb20HeBjZ8xcjbsWCy0BSWQjYVZaeJaw\" width=\"389\" loading=\"lazy\" style=\"width: 389px; float: right; margin: 7px 0px 7px 7px;\"></p>\n<p>Glass display cases are great, and they do serve their purpose. However, some researchers suggest that <a href=\"https://smallbusiness.chron.com/visual-merchandising-rules-11912.html\" style=\"color: #0000ff;\"><span>90-degree angles</span></a> are the more effective way to portray some types of merchandise. Essentially, customers pay more attention to standing or vertical displays than they do those that require looking downward.</p>\n<p>There is nothing at all wrong with building upward from a standard case with stacked or layered displays to utilize more of that vertical space you have available. In fact, bringing some more notable merchandise upward may even give that product more in-store attention.&nbsp;</p>\n<h2>3. Highlight Noteworthy Products with Floating Wall Displays&nbsp;</h2>\n<h2><img src=\"https://lh5.googleusercontent.com/8qUqzMxt7Tk7pSfguKPLYjKa1nTi3S8J--eGBCb9a5QSNeOQST6oTZwnEfQMkxTw12MnJOMTmxoRqqhPHryqeK-Z-d9z2Q_iOwTsoIeoBGsBupbVME-PEj_PUpT4eRrPtTDtbok\" width=\"439\" loading=\"lazy\" style=\"width: 439px; float: right; margin: 0px 0px 7px 7px;\"></h2>\n<p>Products that bring your store the most revenue are worthy of a highlighted display point. However, highlighted display points often require valuable space. You&nbsp;don't have to use up all your counter space to really get these products in front of customers in a way that commands their attention. Take advantage of your vertical space with the right custom retail displays instead.</p>\n<p>While several options exist, well-lit, floating shelving units work exceptionally well for this purpose. Each top-end product gets its own space making individual products are easy to see. Such a display is bound to attract a customer's focus. Not only is the lighting an easy way to draw the eye, but varied display heights truly help products stand out.&nbsp;</p>\n<h2>Ready to Use All Available Space with Custom Retail Displays?</h2>\n<p>In retail, wasted space is a wasted sales opportunity. Vertical space gives you ample opportunity to expand what your customers see when they step into your place of business. Ready to make the most of the space you have available? InStore Design Display has been creating custom retail displays for wireless customers for more than 25 years, but our experience stretches far beyond this one industry. If you're ready to get started with your own custom display ideas, reach out to us to get started.&nbsp;&nbsp;<br><br></p>\n<p>{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "postBodyRss" : "<p>Whether you are&nbsp;in the wireless business, general retail, or otherwise, making use of all the available space you have is simply an intelligent move. After all, maximizing profit potential is deeply rooted in effectively displaying the items that <em>are</em> your profit potential. However, not every retail location has a grand layout with tons of floor space. Display options may seem limited to whatever freestanding custom retail display shelving you can fit without making the area look cluttered. But don't forget about the ever-valuable vertical space you are likely to have available. &nbsp;</p>\n<!--more-->\n<p>Vertical space is the area within your display that doesn't take up floor space at all. In other words, using vertical space involves getting a bit creative and utilizing what you have available between the floor and ceiling. The best part is custom displays are ideal for taking advantage of all your extra vertical space.&nbsp;</p>\n<p>In the more than 25 years IDD has served as the display partner for Sprint (now T-Mobile), we found vertical displays solved the number one problem all wireless stores had: lack of space. As Sprint expanded its number of stores across the country through organic growth and acquisitions and then the industry experienced an explosion of mobile device accessories, we got creative with vertical designs that maximized the store's footprint.</p>\n<p>Known as \"vertical storyboard merchandising displays,\" Team IDD designed slatwall systems, free-standing acrylic and corrugate displays, and modular systems that could be easily modified to fit the available square footage and shape of the store. We focused on telling unique stories in 4, 8, and 12-foot sections to effectively move product. Here are three vertical display concepts that work:&nbsp;</p>\n<h2>1. Try Slatwall for Displaying Small Items&nbsp;</h2>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://lh4.googleusercontent.com/RMjNZ32mu5HqNORTCKPWv-qOXcsc97BF5d5LzchJ7wmuloUTKizYchVdIaZtGp-Pzx1tJ-cWS17XJsh3mFSCl1tddElZYVqNBxpvaCqHl0dfRfFx3v105xqOuwG7-Q2xCQ3rpyc\" width=\"467\" loading=\"lazy\" style=\"float: right; width: 467px; margin: 7px 0px 7px 7px;\"></span></strong></h2>\n<p>Small merchandise takes up quite a bit of space, and improper organization often means clutter and lost sales opportunities. When considering how to use vertical space, always look at how a custom retail display could give you use of your walls. If your store doesn't have a tremendous amount of floor space, the walls work well as natural display points, especially for small, hard-to-organize merchandise.&nbsp;</p>\n<p>Custom slatwall, like the one pictured for one of our wireless clients,&nbsp;is a good route to take. Slatwall allows you to arrange slatwall hooks and acrylic bins to hang small merchandise, but they are also easy enough to outfit with other fixtures like&nbsp;shelving and signage. Therefore, the setup gives you the flexibility to customize and change the layout as needed.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2. Consider Stacking or Layering Countertop Displays&nbsp;</h2>\n<p><img src=\"https://lh6.googleusercontent.com/0-LLwOK7-EPHF0qeGBlUrBlBpeTy_P-tElHQUs53GJ3K4kHxJuc-KX7InED9aCR9oQtf4ka1kE7qFZdn1QTUZTQIZRh0NfaXnp7lUPLNb20HeBjZ8xcjbsWCy0BSWQjYVZaeJaw\" width=\"389\" loading=\"lazy\" style=\"width: 389px; float: right; margin: 7px 0px 7px 7px;\"></p>\n<p>Glass display cases are great, and they do serve their purpose. However, some researchers suggest that <a href=\"https://smallbusiness.chron.com/visual-merchandising-rules-11912.html\" style=\"color: #0000ff;\"><span>90-degree angles</span></a> are the more effective way to portray some types of merchandise. Essentially, customers pay more attention to standing or vertical displays than they do those that require looking downward.</p>\n<p>There is nothing at all wrong with building upward from a standard case with stacked or layered displays to utilize more of that vertical space you have available. In fact, bringing some more notable merchandise upward may even give that product more in-store attention.&nbsp;</p>\n<h2>3. Highlight Noteworthy Products with Floating Wall Displays&nbsp;</h2>\n<h2><img src=\"https://lh5.googleusercontent.com/8qUqzMxt7Tk7pSfguKPLYjKa1nTi3S8J--eGBCb9a5QSNeOQST6oTZwnEfQMkxTw12MnJOMTmxoRqqhPHryqeK-Z-d9z2Q_iOwTsoIeoBGsBupbVME-PEj_PUpT4eRrPtTDtbok\" width=\"439\" loading=\"lazy\" style=\"width: 439px; float: right; margin: 0px 0px 7px 7px;\"></h2>\n<p>Products that bring your store the most revenue are worthy of a highlighted display point. However, highlighted display points often require valuable space. You&nbsp;don't have to use up all your counter space to really get these products in front of customers in a way that commands their attention. Take advantage of your vertical space with the right custom retail displays instead.</p>\n<p>While several options exist, well-lit, floating shelving units work exceptionally well for this purpose. Each top-end product gets its own space making individual products are easy to see. Such a display is bound to attract a customer's focus. 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After all, maximizing profit potential is deeply rooted in effectively displaying the items that <em>are</em> your profit potential. However, not every retail location has a grand layout with tons of floor space. Display options may seem limited to whatever freestanding custom retail display shelving you can fit without making the area look cluttered. But don't forget about the ever-valuable vertical space you are likely to have available. &nbsp;</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/maximize%20vertical%20displays%20%281%29.png", "postListContent" : "<p>Whether you are&nbsp;in the wireless business, general retail, or otherwise, making use of all the available space you have is simply an intelligent move. After all, maximizing profit potential is deeply rooted in effectively displaying the items that <em>are</em> your profit potential. However, not every retail location has a grand layout with tons of floor space. 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But don't forget about the ever-valuable vertical space you are likely to have available. &nbsp;</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/maximize%20vertical%20displays%20%281%29.png", "postSummary" : "<p>Whether you are&nbsp;in the wireless business, general retail, or otherwise, making use of all the available space you have is simply an intelligent move. After all, maximizing profit potential is deeply rooted in effectively displaying the items that <em>are</em> your profit potential. However, not every retail location has a grand layout with tons of floor space. Display options may seem limited to whatever freestanding custom retail display shelving you can fit without making the area look cluttered. 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After all, maximizing profit potential is deeply rooted in effectively displaying the items that <em>are</em> your profit potential. However, not every retail location has a grand layout with tons of floor space. Display options may seem limited to whatever freestanding custom retail display shelving you can fit without making the area look cluttered. But don't forget about the ever-valuable vertical space you are likely to have available. &nbsp;</p>\n<!--more-->\n<p>Vertical space is the area within your display that doesn't take up floor space at all. In other words, using vertical space involves getting a bit creative and utilizing what you have available between the floor and ceiling. The best part is custom displays are ideal for taking advantage of all your extra vertical space.&nbsp;</p>\n<p>In the more than 25 years IDD has served as the display partner for Sprint (now T-Mobile), we found vertical displays solved the number one problem all wireless stores had: lack of space. As Sprint expanded its number of stores across the country through organic growth and acquisitions and then the industry experienced an explosion of mobile device accessories, we got creative with vertical designs that maximized the store's footprint.</p>\n<p>Known as \"vertical storyboard merchandising displays,\" Team IDD designed slatwall systems, free-standing acrylic and corrugate displays, and modular systems that could be easily modified to fit the available square footage and shape of the store. We focused on telling unique stories in 4, 8, and 12-foot sections to effectively move product. Here are three vertical display concepts that work:&nbsp;</p>\n<h2>1. Try Slatwall for Displaying Small Items&nbsp;</h2>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://lh4.googleusercontent.com/RMjNZ32mu5HqNORTCKPWv-qOXcsc97BF5d5LzchJ7wmuloUTKizYchVdIaZtGp-Pzx1tJ-cWS17XJsh3mFSCl1tddElZYVqNBxpvaCqHl0dfRfFx3v105xqOuwG7-Q2xCQ3rpyc\" width=\"467\" loading=\"lazy\" style=\"float: right; width: 467px; margin: 7px 0px 7px 7px;\"></span></strong></h2>\n<p>Small merchandise takes up quite a bit of space, and improper organization often means clutter and lost sales opportunities. When considering how to use vertical space, always look at how a custom retail display could give you use of your walls. If your store doesn't have a tremendous amount of floor space, the walls work well as natural display points, especially for small, hard-to-organize merchandise.&nbsp;</p>\n<p>Custom slatwall, like the one pictured for one of our wireless clients,&nbsp;is a good route to take. Slatwall allows you to arrange slatwall hooks and acrylic bins to hang small merchandise, but they are also easy enough to outfit with other fixtures like&nbsp;shelving and signage. Therefore, the setup gives you the flexibility to customize and change the layout as needed.&nbsp;</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2. Consider Stacking or Layering Countertop Displays&nbsp;</h2>\n<p><img src=\"https://lh6.googleusercontent.com/0-LLwOK7-EPHF0qeGBlUrBlBpeTy_P-tElHQUs53GJ3K4kHxJuc-KX7InED9aCR9oQtf4ka1kE7qFZdn1QTUZTQIZRh0NfaXnp7lUPLNb20HeBjZ8xcjbsWCy0BSWQjYVZaeJaw\" width=\"389\" loading=\"lazy\" style=\"width: 389px; float: right; margin: 7px 0px 7px 7px;\"></p>\n<p>Glass display cases are great, and they do serve their purpose. However, some researchers suggest that <a href=\"https://smallbusiness.chron.com/visual-merchandising-rules-11912.html\" style=\"color: #0000ff;\"><span>90-degree angles</span></a> are the more effective way to portray some types of merchandise. Essentially, customers pay more attention to standing or vertical displays than they do those that require looking downward.</p>\n<p>There is nothing at all wrong with building upward from a standard case with stacked or layered displays to utilize more of that vertical space you have available. In fact, bringing some more notable merchandise upward may even give that product more in-store attention.&nbsp;</p>\n<h2>3. Highlight Noteworthy Products with Floating Wall Displays&nbsp;</h2>\n<h2><img src=\"https://lh5.googleusercontent.com/8qUqzMxt7Tk7pSfguKPLYjKa1nTi3S8J--eGBCb9a5QSNeOQST6oTZwnEfQMkxTw12MnJOMTmxoRqqhPHryqeK-Z-d9z2Q_iOwTsoIeoBGsBupbVME-PEj_PUpT4eRrPtTDtbok\" width=\"439\" loading=\"lazy\" style=\"width: 439px; float: right; margin: 0px 0px 7px 7px;\"></h2>\n<p>Products that bring your store the most revenue are worthy of a highlighted display point. However, highlighted display points often require valuable space. You&nbsp;don't have to use up all your counter space to really get these products in front of customers in a way that commands their attention. Take advantage of your vertical space with the right custom retail displays instead.</p>\n<p>While several options exist, well-lit, floating shelving units work exceptionally well for this purpose. Each top-end product gets its own space making individual products are easy to see. Such a display is bound to attract a customer's focus. Not only is the lighting an easy way to draw the eye, but varied display heights truly help products stand out.&nbsp;</p>\n<h2>Ready to Use All Available Space with Custom Retail Displays?</h2>\n<p>In retail, wasted space is a wasted sales opportunity. Vertical space gives you ample opportunity to expand what your customers see when they step into your place of business. Ready to make the most of the space you have available? InStore Design Display has been creating custom retail displays for wireless customers for more than 25 years, but our experience stretches far beyond this one industry. If you're ready to get started with your own custom display ideas, reach out to us to get started.&nbsp;&nbsp;<br><br></p>\n<p>{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}</p>", "rssSummary" : "<p>Whether you are&nbsp;in the wireless business, general retail, or otherwise, making use of all the available space you have is simply an intelligent move. 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Customers get a second chance to see a product, away from crowded shelves where they get lost among other items. POP displays encourage customers to try a product they might not usually buy.</p>\n<p><!--more--></p>\n<p>Even with the growth of e-commerce shopping reducing traffic in brick-and-mortar stores before and during the pandemic, one of the key reasons people still choose shopping in-person is to see, touch, and feel the items they purchase up close. For many shoppers, it’s an experience they can’t get online and one they don’t want to give up in the purchase process.&nbsp;</p>\n<p><a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP displays</a> have had to change with the times, too.&nbsp; Advertisements bombard consumers in their interactions online, who are getting more adept at tuning out the messages delivered to their computers and devices. So, getting creative is vital, and helping your product stand out in-store with a retail display is one way to do that.</p>\n<p>When you’re developing your point-of-purchase display ideas, keep the consumer front and center. That means using creative ideas to help gain interest from consumers. Simply organizing your merchandise isn’t enough. The display itself needs to offer some value or interest. Based on our decades of experience designing, building, delivering, and installing displays for products in animal health, telecommunications, sporting goods, cannabis, and clothing, check out our top six tips to boost your POP display’s performance.</p>\n<h2>1. Location, Location, Location.&nbsp;</h2>\n<p>Where you put your display is as important as how it looks. Make sure that the area of the store is the right place for your products. If your <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP display</a> isn't performing well, it might simply be in the wrong place. Remember to consider the target audience for your product when you choose the placement. For example, a display of boxed chocolates might do very well in the flower section of a grocery store, but not as well near the health food or diet supplements.</p>\n<h2><strong>2. Make Your Display an Experience.&nbsp;</strong></h2>\n<p><a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">Digital and non-digital experience displays</a> can give the consumer an exciting and interactive encounter. Displays that have quizzes or lead the customer through purchasing decisions earn a lot of attention. They bring value to the customer, increasing brand recognition, which works well for brands with several offerings. For instance, a cannabis brand could use a touchscreen digital display to quiz customers and direct them to the best products for the experience desired.</p>\n<h2><strong>3. Let Customers Try the Product.</strong></h2>\n<p>&nbsp;Sampling a product from a tester increases the likelihood your customer will become more familiar with the product. Perfumes, lotions, and colognes are all about the fragrance. It's easier for customers to commit to a scent when they can smell it.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>4. Keep Displays Stocked and Neat.&nbsp;</h2>\n<p>Enticing customers to buy is the point of a display. Keeping it fully stocked and neat is more appealing to the eye, and it also means the customer will have a full range of choices. When a display gets a lot of attention, customers tend to shift the product out of its ideal place. If there are options to test products, like makeup, stains or spills are possible, requiring employees to maintain the display during store hours.</p>\n<h2><strong>5. Update Displays Regularly.</strong></h2>\n<p>To ward off brand fatigue, change your POP displays often. One way to add a fresh take to your displays is to make them seasonal. Different products suit customers' needs for holidays, vacations, graduation, or any number of occasions. When planning your displays, consider the season because it may impact your customers' purchasing decisions.</p>\n<h2>6. Make Displays a Viral Experience.</h2>\n<p>How many of your customers share posts on social media? Probably a lot of them. Building a display that offers cool graphics or something interesting that your shoppers love to post online is a fantastic marketing idea for the store and the brand.</p>\n<p>Brands that design their retail POP displays with any of the above tips are more likely to increase revenue. POP displays encourage impulse purchases and give you another channel to develop a relationship with your target customer. They offer prime marketing space for businesses and brands. When done well, they give you another way to engage your consumer to build conversion and loyalty.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711664518144, "rss_body" : "<p>Point-of-purchase (POP) retail displays offer a revenue boost for brands and brick-and-mortar businesses. POP displays can be placed throughout the store, not just at the register. Customers get a second chance to see a product, away from crowded shelves where they get lost among other items. POP displays encourage customers to try a product they might not usually buy.</p>\n<p><!--more--></p>\n<p>Even with the growth of e-commerce shopping reducing traffic in brick-and-mortar stores before and during the pandemic, one of the key reasons people still choose shopping in-person is to see, touch, and feel the items they purchase up close. For many shoppers, it’s an experience they can’t get online and one they don’t want to give up in the purchase process.&nbsp;</p>\n<p><a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP displays</a> have had to change with the times, too.&nbsp; Advertisements bombard consumers in their interactions online, who are getting more adept at tuning out the messages delivered to their computers and devices. So, getting creative is vital, and helping your product stand out in-store with a retail display is one way to do that.</p>\n<p>When you’re developing your point-of-purchase display ideas, keep the consumer front and center. That means using creative ideas to help gain interest from consumers. Simply organizing your merchandise isn’t enough. The display itself needs to offer some value or interest. Based on our decades of experience designing, building, delivering, and installing displays for products in animal health, telecommunications, sporting goods, cannabis, and clothing, check out our top six tips to boost your POP display’s performance.</p>\n<h2>1. Location, Location, Location.&nbsp;</h2>\n<p>Where you put your display is as important as how it looks. Make sure that the area of the store is the right place for your products. If your <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP display</a> isn't performing well, it might simply be in the wrong place. Remember to consider the target audience for your product when you choose the placement. For example, a display of boxed chocolates might do very well in the flower section of a grocery store, but not as well near the health food or diet supplements.</p>\n<h2><strong>2. Make Your Display an Experience.&nbsp;</strong></h2>\n<p><a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">Digital and non-digital experience displays</a> can give the consumer an exciting and interactive encounter. Displays that have quizzes or lead the customer through purchasing decisions earn a lot of attention. They bring value to the customer, increasing brand recognition, which works well for brands with several offerings. For instance, a cannabis brand could use a touchscreen digital display to quiz customers and direct them to the best products for the experience desired.</p>\n<h2><strong>3. Let Customers Try the Product.</strong></h2>\n<p>&nbsp;Sampling a product from a tester increases the likelihood your customer will become more familiar with the product. Perfumes, lotions, and colognes are all about the fragrance. It's easier for customers to commit to a scent when they can smell it.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>4. Keep Displays Stocked and Neat.&nbsp;</h2>\n<p>Enticing customers to buy is the point of a display. Keeping it fully stocked and neat is more appealing to the eye, and it also means the customer will have a full range of choices. When a display gets a lot of attention, customers tend to shift the product out of its ideal place. If there are options to test products, like makeup, stains or spills are possible, requiring employees to maintain the display during store hours.</p>\n<h2><strong>5. Update Displays Regularly.</strong></h2>\n<p>To ward off brand fatigue, change your POP displays often. One way to add a fresh take to your displays is to make them seasonal. Different products suit customers' needs for holidays, vacations, graduation, or any number of occasions. When planning your displays, consider the season because it may impact your customers' purchasing decisions.</p>\n<h2>6. Make Displays a Viral Experience.</h2>\n<p>How many of your customers share posts on social media? Probably a lot of them. Building a display that offers cool graphics or something interesting that your shoppers love to post online is a fantastic marketing idea for the store and the brand.</p>\n<p>Brands that design their retail POP displays with any of the above tips are more likely to increase revenue. 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POP displays can be placed throughout the store, not just at the register. Customers get a second chance to see a product, away from crowded shelves where they get lost among other items. POP displays encourage customers to try a product they might not usually buy.</p>\n<p><!--more--></p>\n<p>Even with the growth of e-commerce shopping reducing traffic in brick-and-mortar stores before and during the pandemic, one of the key reasons people still choose shopping in-person is to see, touch, and feel the items they purchase up close. For many shoppers, it’s an experience they can’t get online and one they don’t want to give up in the purchase process.&nbsp;</p>\n<p><a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP displays</a> have had to change with the times, too.&nbsp; Advertisements bombard consumers in their interactions online, who are getting more adept at tuning out the messages delivered to their computers and devices. 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If your <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP display</a> isn't performing well, it might simply be in the wrong place. Remember to consider the target audience for your product when you choose the placement. For example, a display of boxed chocolates might do very well in the flower section of a grocery store, but not as well near the health food or diet supplements.</p>\n<h2><strong>2. Make Your Display an Experience.&nbsp;</strong></h2>\n<p><a href=\"/blog/retailtainment-how-experiential-retailing-can-save-brick-and-mortar-stores\" rel=\"noopener\" target=\"_blank\">Digital and non-digital experience displays</a> can give the consumer an exciting and interactive encounter. Displays that have quizzes or lead the customer through purchasing decisions earn a lot of attention. They bring value to the customer, increasing brand recognition, which works well for brands with several offerings. For instance, a cannabis brand could use a touchscreen digital display to quiz customers and direct them to the best products for the experience desired.</p>\n<h2><strong>3. Let Customers Try the Product.</strong></h2>\n<p>&nbsp;Sampling a product from a tester increases the likelihood your customer will become more familiar with the product. Perfumes, lotions, and colognes are all about the fragrance. It's easier for customers to commit to a scent when they can smell it.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>4. Keep Displays Stocked and Neat.&nbsp;</h2>\n<p>Enticing customers to buy is the point of a display. Keeping it fully stocked and neat is more appealing to the eye, and it also means the customer will have a full range of choices. When a display gets a lot of attention, customers tend to shift the product out of its ideal place. If there are options to test products, like makeup, stains or spills are possible, requiring employees to maintain the display during store hours.</p>\n<h2><strong>5. Update Displays Regularly.</strong></h2>\n<p>To ward off brand fatigue, change your POP displays often. One way to add a fresh take to your displays is to make them seasonal. Different products suit customers' needs for holidays, vacations, graduation, or any number of occasions. When planning your displays, consider the season because it may impact your customers' purchasing decisions.</p>\n<h2>6. Make Displays a Viral Experience.</h2>\n<p>How many of your customers share posts on social media? Probably a lot of them. Building a display that offers cool graphics or something interesting that your shoppers love to post online is a fantastic marketing idea for the store and the brand.</p>\n<p>Brands that design their retail POP displays with any of the above tips are more likely to increase revenue. POP displays encourage impulse purchases and give you another channel to develop a relationship with your target customer. They offer prime marketing space for businesses and brands. When done well, they give you another way to engage your consumer to build conversion and loyalty.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postBodyRss" : "<p>Point-of-purchase (POP) retail displays offer a revenue boost for brands and brick-and-mortar businesses. POP displays can be placed throughout the store, not just at the register. Customers get a second chance to see a product, away from crowded shelves where they get lost among other items. POP displays encourage customers to try a product they might not usually buy.</p>\n<p><!--more--></p>\n<p>Even with the growth of e-commerce shopping reducing traffic in brick-and-mortar stores before and during the pandemic, one of the key reasons people still choose shopping in-person is to see, touch, and feel the items they purchase up close. For many shoppers, it’s an experience they can’t get online and one they don’t want to give up in the purchase process.&nbsp;</p>\n<p><a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP displays</a> have had to change with the times, too.&nbsp; Advertisements bombard consumers in their interactions online, who are getting more adept at tuning out the messages delivered to their computers and devices. 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For instance, a cannabis brand could use a touchscreen digital display to quiz customers and direct them to the best products for the experience desired.</p>\n<h2><strong>3. Let Customers Try the Product.</strong></h2>\n<p>&nbsp;Sampling a product from a tester increases the likelihood your customer will become more familiar with the product. Perfumes, lotions, and colognes are all about the fragrance. It's easier for customers to commit to a scent when they can smell it.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>4. Keep Displays Stocked and Neat.&nbsp;</h2>\n<p>Enticing customers to buy is the point of a display. Keeping it fully stocked and neat is more appealing to the eye, and it also means the customer will have a full range of choices. When a display gets a lot of attention, customers tend to shift the product out of its ideal place. 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For instance, a cannabis brand could use a touchscreen digital display to quiz customers and direct them to the best products for the experience desired.</p>\n<h2><strong>3. Let Customers Try the Product.</strong></h2>\n<p>&nbsp;Sampling a product from a tester increases the likelihood your customer will become more familiar with the product. Perfumes, lotions, and colognes are all about the fragrance. It's easier for customers to commit to a scent when they can smell it.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>4. Keep Displays Stocked and Neat.&nbsp;</h2>\n<p>Enticing customers to buy is the point of a display. Keeping it fully stocked and neat is more appealing to the eye, and it also means the customer will have a full range of choices. When a display gets a lot of attention, customers tend to shift the product out of its ideal place. If there are options to test products, like makeup, stains or spills are possible, requiring employees to maintain the display during store hours.</p>\n<h2><strong>5. Update Displays Regularly.</strong></h2>\n<p>To ward off brand fatigue, change your POP displays often. One way to add a fresh take to your displays is to make them seasonal. Different products suit customers' needs for holidays, vacations, graduation, or any number of occasions. When planning your displays, consider the season because it may impact your customers' purchasing decisions.</p>\n<h2>6. Make Displays a Viral Experience.</h2>\n<p>How many of your customers share posts on social media? Probably a lot of them. Building a display that offers cool graphics or something interesting that your shoppers love to post online is a fantastic marketing idea for the store and the brand.</p>\n<p>Brands that design their retail POP displays with any of the above tips are more likely to increase revenue. 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false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Small Displays that Wow: How to Get your Cannabis Concentrates Noticed", "id" : 48317351537, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Small Displays that Wow: How to Get your Cannabis Concentrates Noticed", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>Product portrayal, placement, and protection are three top priorities with retail display&nbsp;in a cannabis dispensary, especially where smaller products are concerned. Cannabis concentrates are no doubt some of the smallest inventory found in the average dispensary.&nbsp;</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135808032326, 135463177117 ], "topic_ids" : [ 135808032326, 135463177117 ], "campaign_name" : "Q1 2020 I Cannabis & CBD", "campaign_utm" : "Q1%202020%20I%20Cannabis%20%26%20CBD", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/small%20cannabis%20products.png", "featured_image_alt_text" : "dispensary display tactics", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "As more people visit dispensaries to search for their preferred concentrates, these products need an easy-to-see & assess placement in your display cases.", "post_body" : "<p>Product portrayal, placement, and protection are three top priorities with retail display&nbsp;in a cannabis dispensary, especially where smaller products are concerned. Cannabis concentrates are no doubt some of the smallest inventory found in the average dispensary.&nbsp;</p>\n<p><!--more--></p>\n<p>From shatter and butter to wax, cannabis concentrates have stepped forward as some of the most popular products in cannabis dispensaries. As a result, <a href=\"https://mjbizdaily.com/marijuana-concentrate-sales-up-40-percent-as-more-consumers-turn-to-the-product-category/\" style=\"color: #0000ff;\"><span>concentrate sales</span></a> grew more than 40% between January and November 2020.</p>\n<p>Cannabis concentrates generate a unique need where product display is concerned. The array of products packaged in small-volume sizes and&nbsp;encapsulated in&nbsp;containers of various shapes and sizes present unique display challenges. So, portraying these small containers in a way that highlights the product and allows easy visibility, but without taking up too much space or compromising security isn't always an easy feat. Thankfully, designers working on <a href=\"/insights/cannabis-retail-display\" rel=\"noopener\" target=\"_blank\">retail cannabis displays</a> have numerous options for displaying concentrates. Let's look at a few trending ideas.</p>\n<h2>Acrylic Stands for Tiny Tins and Containers&nbsp;</h2>\n<p>Tiny tins, glass jars, and flat, disc-shaped containers are relatively common for everything from flowers and buds to terpene sauce, rosin, and shatter. These small containers are not the easiest to keep organized without creating clutter within a display case. The containers don't always stack easily and topple over with the slightest vibrations.</p>\n<p>To house more of these within a glass display case, making&nbsp;use of vertical space as much as possible is a good plan. Acrylic stands can be custom designed to hold row upon row of these tiny containers. The stands can be configured to accommodate literal stacks of product in a perfectly organized fashion, which allows for neat portrayal and good use of space.&nbsp;</p>\n<p>The display Team IDD designed and built for High Season’s cannabis flower product effectively organizes small containers using colored or white acrylic with slots to hold product and literature. A budtender can easily remove the whole unit from the glass display case and shoppers can pick, hold, and examine each type of product.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/High%20Season%20HOF%20Display-jpg.jpeg\" alt=\"High Season HOF Display-jpg\" width=\"2878\" loading=\"lazy\" style=\"width: 2878px; margin: 30px auto; display: block;\"></p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Lighted Cannabis Extract Display Trays</h2>\n<p>Traditionally, certain cannabis concentrates are packaged in clear containers, so customers get a good look at the color and consistency of the product held inside. Resin, budder, and wax are all examples of cannabis concentrates commonly packaged in this way. While these tiny containers offer effective portrayal, they are not the easiest to examine without good lighting.&nbsp;</p>\n<p>Lighted extract display trays offer lighting from beneath the product. This means illumination shines upward through the actual product, so onlookers get good visibility of product color and consistency. Integrating basic, battery-operated lighting into these small displays automatically makes the products a visual point of interest in your collection. As an added bonus for retail display, the tiny containers are held in a uniform, organized way.&nbsp;</p>\n<h2>Informative Single-Product Displays&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></a>As more consumers grow interested in alternative forms of cannabis, more consumers visit dispensaries looking for education. Therefore, single product displays with informational implements work well for the unfamiliar customer.&nbsp;These retail displays are appropriate for dispensaries that intend to display singular products in a glass case leaving the bulk of their inventory elsewhere.&nbsp;</p>\n<p>While a number of single-product displays exist that work well for concentrates, the pictured examples for Friendly Farm concentrates are a good example. The small stands elevate the product but also offer aptly angled acrylic holders for informational printed materials. The combination plastic/wood bases offer a nice platform to openly display both the outer packaging and product normally contained inside.</p>\n<h2>Need Retail Displays for Your Cannabis Concentrates?</h2>\n<p>As more people visit dispensaries to learn about and search for their preferred concentrates, these products need an easy-to-see and assess placement in your display cases. If you are in the process of implementing displays for cannabis concentrates, <a href=\"/request-a-consult\" rel=\"noopener\"><span>reach out to us</span></a> at InStore Design Display so we can work with you to create precisely what you need.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711664052661, "rss_body" : "<p>Product portrayal, placement, and protection are three top priorities with retail display&nbsp;in a cannabis dispensary, especially where smaller products are concerned. Cannabis concentrates are no doubt some of the smallest inventory found in the average dispensary.&nbsp;</p>\n<p><!--more--></p>\n<p>From shatter and butter to wax, cannabis concentrates have stepped forward as some of the most popular products in cannabis dispensaries. As a result, <a href=\"https://mjbizdaily.com/marijuana-concentrate-sales-up-40-percent-as-more-consumers-turn-to-the-product-category/\" style=\"color: #0000ff;\"><span>concentrate sales</span></a> grew more than 40% between January and November 2020.</p>\n<p>Cannabis concentrates generate a unique need where product display is concerned. The array of products packaged in small-volume sizes and&nbsp;encapsulated in&nbsp;containers of various shapes and sizes present unique display challenges. So, portraying these small containers in a way that highlights the product and allows easy visibility, but without taking up too much space or compromising security isn't always an easy feat. Thankfully, designers working on <a href=\"/insights/cannabis-retail-display\" rel=\"noopener\" target=\"_blank\">retail cannabis displays</a> have numerous options for displaying concentrates. Let's look at a few trending ideas.</p>\n<h2>Acrylic Stands for Tiny Tins and Containers&nbsp;</h2>\n<p>Tiny tins, glass jars, and flat, disc-shaped containers are relatively common for everything from flowers and buds to terpene sauce, rosin, and shatter. These small containers are not the easiest to keep organized without creating clutter within a display case. The containers don't always stack easily and topple over with the slightest vibrations.</p>\n<p>To house more of these within a glass display case, making&nbsp;use of vertical space as much as possible is a good plan. Acrylic stands can be custom designed to hold row upon row of these tiny containers. The stands can be configured to accommodate literal stacks of product in a perfectly organized fashion, which allows for neat portrayal and good use of space.&nbsp;</p>\n<p>The display Team IDD designed and built for High Season’s cannabis flower product effectively organizes small containers using colored or white acrylic with slots to hold product and literature. A budtender can easily remove the whole unit from the glass display case and shoppers can pick, hold, and examine each type of product.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/High%20Season%20HOF%20Display-jpg.jpeg\" alt=\"High Season HOF Display-jpg\" width=\"2878\" loading=\"lazy\" style=\"width: 2878px; margin: 30px auto; display: block;\"></p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Lighted Cannabis Extract Display Trays</h2>\n<p>Traditionally, certain cannabis concentrates are packaged in clear containers, so customers get a good look at the color and consistency of the product held inside. Resin, budder, and wax are all examples of cannabis concentrates commonly packaged in this way. While these tiny containers offer effective portrayal, they are not the easiest to examine without good lighting.&nbsp;</p>\n<p>Lighted extract display trays offer lighting from beneath the product. This means illumination shines upward through the actual product, so onlookers get good visibility of product color and consistency. Integrating basic, battery-operated lighting into these small displays automatically makes the products a visual point of interest in your collection. As an added bonus for retail display, the tiny containers are held in a uniform, organized way.&nbsp;</p>\n<h2>Informative Single-Product Displays&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></a>As more consumers grow interested in alternative forms of cannabis, more consumers visit dispensaries looking for education. Therefore, single product displays with informational implements work well for the unfamiliar customer.&nbsp;These retail displays are appropriate for dispensaries that intend to display singular products in a glass case leaving the bulk of their inventory elsewhere.&nbsp;</p>\n<p>While a number of single-product displays exist that work well for concentrates, the pictured examples for Friendly Farm concentrates are a good example. The small stands elevate the product but also offer aptly angled acrylic holders for informational printed materials. The combination plastic/wood bases offer a nice platform to openly display both the outer packaging and product normally contained inside.</p>\n<h2>Need Retail Displays for Your Cannabis Concentrates?</h2>\n<p>As more people visit dispensaries to learn about and search for their preferred concentrates, these products need an easy-to-see and assess placement in your display cases. If you are in the process of implementing displays for cannabis concentrates, <a href=\"/request-a-consult\" rel=\"noopener\"><span>reach out to us</span></a> at InStore Design Display so we can work with you to create precisely what you need.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "rss_summary" : "<p>Product portrayal, placement, and protection are three top priorities with retail display&nbsp;in a cannabis dispensary, especially where smaller products are concerned. 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Cannabis concentrates are no doubt some of the smallest inventory found in the average dispensary.&nbsp;</p>\n<p><!--more--></p>\n<p>From shatter and butter to wax, cannabis concentrates have stepped forward as some of the most popular products in cannabis dispensaries. As a result, <a href=\"https://mjbizdaily.com/marijuana-concentrate-sales-up-40-percent-as-more-consumers-turn-to-the-product-category/\" style=\"color: #0000ff;\"><span>concentrate sales</span></a> grew more than 40% between January and November 2020.</p>\n<p>Cannabis concentrates generate a unique need where product display is concerned. The array of products packaged in small-volume sizes and&nbsp;encapsulated in&nbsp;containers of various shapes and sizes present unique display challenges. So, portraying these small containers in a way that highlights the product and allows easy visibility, but without taking up too much space or compromising security isn't always an easy feat. Thankfully, designers working on <a href=\"/insights/cannabis-retail-display\" rel=\"noopener\" target=\"_blank\">retail cannabis displays</a> have numerous options for displaying concentrates. Let's look at a few trending ideas.</p>\n<h2>Acrylic Stands for Tiny Tins and Containers&nbsp;</h2>\n<p>Tiny tins, glass jars, and flat, disc-shaped containers are relatively common for everything from flowers and buds to terpene sauce, rosin, and shatter. These small containers are not the easiest to keep organized without creating clutter within a display case. The containers don't always stack easily and topple over with the slightest vibrations.</p>\n<p>To house more of these within a glass display case, making&nbsp;use of vertical space as much as possible is a good plan. Acrylic stands can be custom designed to hold row upon row of these tiny containers. The stands can be configured to accommodate literal stacks of product in a perfectly organized fashion, which allows for neat portrayal and good use of space.&nbsp;</p>\n<p>The display Team IDD designed and built for High Season’s cannabis flower product effectively organizes small containers using colored or white acrylic with slots to hold product and literature. A budtender can easily remove the whole unit from the glass display case and shoppers can pick, hold, and examine each type of product.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/High%20Season%20HOF%20Display-jpg.jpeg\" alt=\"High Season HOF Display-jpg\" width=\"2878\" loading=\"lazy\" style=\"width: 2878px; margin: 30px auto; display: block;\"></p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Lighted Cannabis Extract Display Trays</h2>\n<p>Traditionally, certain cannabis concentrates are packaged in clear containers, so customers get a good look at the color and consistency of the product held inside. Resin, budder, and wax are all examples of cannabis concentrates commonly packaged in this way. While these tiny containers offer effective portrayal, they are not the easiest to examine without good lighting.&nbsp;</p>\n<p>Lighted extract display trays offer lighting from beneath the product. This means illumination shines upward through the actual product, so onlookers get good visibility of product color and consistency. Integrating basic, battery-operated lighting into these small displays automatically makes the products a visual point of interest in your collection. As an added bonus for retail display, the tiny containers are held in a uniform, organized way.&nbsp;</p>\n<h2>Informative Single-Product Displays&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></a>As more consumers grow interested in alternative forms of cannabis, more consumers visit dispensaries looking for education. Therefore, single product displays with informational implements work well for the unfamiliar customer.&nbsp;These retail displays are appropriate for dispensaries that intend to display singular products in a glass case leaving the bulk of their inventory elsewhere.&nbsp;</p>\n<p>While a number of single-product displays exist that work well for concentrates, the pictured examples for Friendly Farm concentrates are a good example. The small stands elevate the product but also offer aptly angled acrylic holders for informational printed materials. The combination plastic/wood bases offer a nice platform to openly display both the outer packaging and product normally contained inside.</p>\n<h2>Need Retail Displays for Your Cannabis Concentrates?</h2>\n<p>As more people visit dispensaries to learn about and search for their preferred concentrates, these products need an easy-to-see and assess placement in your display cases. If you are in the process of implementing displays for cannabis concentrates, <a href=\"/request-a-consult\" rel=\"noopener\"><span>reach out to us</span></a> at InStore Design Display so we can work with you to create precisely what you need.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postBodyRss" : "<p>Product portrayal, placement, and protection are three top priorities with retail display&nbsp;in a cannabis dispensary, especially where smaller products are concerned. Cannabis concentrates are no doubt some of the smallest inventory found in the average dispensary.&nbsp;</p>\n<p><!--more--></p>\n<p>From shatter and butter to wax, cannabis concentrates have stepped forward as some of the most popular products in cannabis dispensaries. As a result, <a href=\"https://mjbizdaily.com/marijuana-concentrate-sales-up-40-percent-as-more-consumers-turn-to-the-product-category/\" style=\"color: #0000ff;\"><span>concentrate sales</span></a> grew more than 40% between January and November 2020.</p>\n<p>Cannabis concentrates generate a unique need where product display is concerned. The array of products packaged in small-volume sizes and&nbsp;encapsulated in&nbsp;containers of various shapes and sizes present unique display challenges. So, portraying these small containers in a way that highlights the product and allows easy visibility, but without taking up too much space or compromising security isn't always an easy feat. Thankfully, designers working on <a href=\"/insights/cannabis-retail-display\" rel=\"noopener\" target=\"_blank\">retail cannabis displays</a> have numerous options for displaying concentrates. Let's look at a few trending ideas.</p>\n<h2>Acrylic Stands for Tiny Tins and Containers&nbsp;</h2>\n<p>Tiny tins, glass jars, and flat, disc-shaped containers are relatively common for everything from flowers and buds to terpene sauce, rosin, and shatter. These small containers are not the easiest to keep organized without creating clutter within a display case. The containers don't always stack easily and topple over with the slightest vibrations.</p>\n<p>To house more of these within a glass display case, making&nbsp;use of vertical space as much as possible is a good plan. Acrylic stands can be custom designed to hold row upon row of these tiny containers. The stands can be configured to accommodate literal stacks of product in a perfectly organized fashion, which allows for neat portrayal and good use of space.&nbsp;</p>\n<p>The display Team IDD designed and built for High Season’s cannabis flower product effectively organizes small containers using colored or white acrylic with slots to hold product and literature. A budtender can easily remove the whole unit from the glass display case and shoppers can pick, hold, and examine each type of product.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/High%20Season%20HOF%20Display-jpg.jpeg\" alt=\"High Season HOF Display-jpg\" width=\"2878\" loading=\"lazy\" style=\"width: 2878px; margin: 30px auto; display: block;\"></p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>Lighted Cannabis Extract Display Trays</h2>\n<p>Traditionally, certain cannabis concentrates are packaged in clear containers, so customers get a good look at the color and consistency of the product held inside. Resin, budder, and wax are all examples of cannabis concentrates commonly packaged in this way. While these tiny containers offer effective portrayal, they are not the easiest to examine without good lighting.&nbsp;</p>\n<p>Lighted extract display trays offer lighting from beneath the product. This means illumination shines upward through the actual product, so onlookers get good visibility of product color and consistency. Integrating basic, battery-operated lighting into these small displays automatically makes the products a visual point of interest in your collection. As an added bonus for retail display, the tiny containers are held in a uniform, organized way.&nbsp;</p>\n<h2>Informative Single-Product Displays&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></a>As more consumers grow interested in alternative forms of cannabis, more consumers visit dispensaries looking for education. 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If you are in the process of implementing displays for cannabis concentrates, <a href=\"/request-a-consult\" rel=\"noopener\"><span>reach out to us</span></a> at InStore Design Display so we can work with you to create precisely what you need.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postEmailContent" : "<p>Product portrayal, placement, and protection are three top priorities with retail display&nbsp;in a cannabis dispensary, especially where smaller products are concerned. Cannabis concentrates are no doubt some of the smallest inventory found in the average dispensary.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/small%20cannabis%20products.png", "postListContent" : "<p>Product portrayal, placement, and protection are three top priorities with retail display&nbsp;in a cannabis dispensary, especially where smaller products are concerned. 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The stands can be configured to accommodate literal stacks of product in a perfectly organized fashion, which allows for neat portrayal and good use of space.&nbsp;</p>\n<p>The display Team IDD designed and built for High Season’s cannabis flower product effectively organizes small containers using colored or white acrylic with slots to hold product and literature. 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This means illumination shines upward through the actual product, so onlookers get good visibility of product color and consistency. Integrating basic, battery-operated lighting into these small displays automatically makes the products a visual point of interest in your collection. As an added bonus for retail display, the tiny containers are held in a uniform, organized way.&nbsp;</p>\n<h2>Informative Single-Product Displays&nbsp;</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></a>As more consumers grow interested in alternative forms of cannabis, more consumers visit dispensaries looking for education. 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While cannabis comes in an array of forms, cannabis disposable vape pens and prefilled cartridges (carts), are rapidly growing to be a highly sought-after cannabis-based product.</p>\n<p><!--more-->According to <span style=\"color: #ff9902;\"><a href=\"https://mjbizdaily.com/marijuana-vape-market-share-down-as-manufacturers-work-to-rebuild-consumer-confidence/\" style=\"color: #ff9902;\">Marijuana Business Daily</a></span>, the vape pen market share in cannabis is steadily holding at around 20 percent. The fact is cannabis and CBD users are enjoying the idea of vaping their cannabinoids in a cleaner, more discreet fashion than what traditional flower offers.&nbsp;</p>\n<p>As you design and stock your <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis or CBD dispensary,</a> integrating the most effective and space-efficient displays for pre-loaded vape pens and cannabis carts often comes as a challenge. These smaller product packages are difficult to aptly organize and portray in the most effective, attractive way. Let's take a peek at a few of the most trending designs in retail displays for cannabis vapes and carts.&nbsp;</p>\n<h2>Modular Under-Counter Displays&nbsp;</h2>\n<p>Modular under-counter displays offer a way to keep vape carts and pens organized and easy to scan. Most dispensaries prefer a similar under-counter display like the one Team IDD designed for Wind. The weighted base is topped with an angle-set acrylic display stand to hold the product up in a nice, easy-to-view fashion despite its lightweight and small size. The design keeps these smaller product packages well-supported, but also allows for an info card insert to educate onlookers about each unique product.&nbsp;</p>\n<p>Modular under-counter displays give you the ability to portray vapes and carts within your display case in a way that makes it easy to organize by brand or type. These smaller fixtures also don't need any secondary mounting for stability, so they can easily be reorganized as needed.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h2>Spinner Displays with Brand Personality&nbsp;</h2>\n<p>Branded retail display builds have grown quite common in the cannabis fixture lineup simply because there is so much competition. Plus, the \"store within a store\" model is no stranger to the cannabis market. More and more retailers are allocating designated points in their dispensaries to specific brands, which proves to be a win-win collaboration for both the retailer and the brand. The spinner retail display allows the retailer to take advantage of vertical space on their display tables.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/lola-lola-display\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" alt=\"Lola Lola Countertop Spinner Display\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px auto; display: block;\"></a></p>\n<p>Integrated locking mechanisms allow spinners to secure product packages while making it possible for shoppers to browse through the selection without physically handling the product. The Lola Lola spinner pictured above contains pre-rolls but could just as easily be designed to house a collection of vape pens or carts in the same organized fashion. This design serves the brand well with its logo prominently mounted on top of the spinner.&nbsp;</p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<h2>Lighted Countertop Displays&nbsp;</h2>\n<p>To make cannabis vapes and carts stand out, a major trend has been adding lighting to the retail display. LED lighting leads the way for display illumination options because the lights are highly efficient and can be battery operated, so no additional wiring is required. A well-lit display adds an extra layer of attraction to the fixture.&nbsp;</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"791\" loading=\"lazy\" height=\"944\" style=\"width: 791px; margin-top: 30px; margin-bottom: 30px; height: auto; max-width: 100%;\"></a></p>\n<p>The Kushy Punch CBD display is the perfect example of an open, lighted display. These designs are more suitable for CBD products or those products that don't have to be kept under lock and key. However, lighting can be integrated as an added component to just about any counter or under-counter display.&nbsp;</p>\n<h2>Ready to Get Your Dispensary Cart Display in Order?</h2>\n<p>No doubt, with cannabis vapes and carts growing in popularity, you will want to give these products a prominent place&nbsp;in your dispensary. If you are ready to design displays for your brand's products, <span>reach out to us</span> at InStore Design Display to get the project off to the best start. Fill us in on your concept, and we’ll help you hone it in, nail it down, and roll out your new display, ready to use.&nbsp;&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696631342420, "rss_body" : "<p>The key to making any product stand out in your cannabis dispensary is how the product is displayed. While cannabis comes in an array of forms, cannabis disposable vape pens and prefilled cartridges (carts), are rapidly growing to be a highly sought-after cannabis-based product.</p>\n<p><!--more-->According to <span style=\"color: #ff9902;\"><a href=\"https://mjbizdaily.com/marijuana-vape-market-share-down-as-manufacturers-work-to-rebuild-consumer-confidence/\" style=\"color: #ff9902;\">Marijuana Business Daily</a></span>, the vape pen market share in cannabis is steadily holding at around 20 percent. The fact is cannabis and CBD users are enjoying the idea of vaping their cannabinoids in a cleaner, more discreet fashion than what traditional flower offers.&nbsp;</p>\n<p>As you design and stock your <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis or CBD dispensary,</a> integrating the most effective and space-efficient displays for pre-loaded vape pens and cannabis carts often comes as a challenge. These smaller product packages are difficult to aptly organize and portray in the most effective, attractive way. Let's take a peek at a few of the most trending designs in retail displays for cannabis vapes and carts.&nbsp;</p>\n<h2>Modular Under-Counter Displays&nbsp;</h2>\n<p>Modular under-counter displays offer a way to keep vape carts and pens organized and easy to scan. Most dispensaries prefer a similar under-counter display like the one Team IDD designed for Wind. The weighted base is topped with an angle-set acrylic display stand to hold the product up in a nice, easy-to-view fashion despite its lightweight and small size. The design keeps these smaller product packages well-supported, but also allows for an info card insert to educate onlookers about each unique product.&nbsp;</p>\n<p>Modular under-counter displays give you the ability to portray vapes and carts within your display case in a way that makes it easy to organize by brand or type. These smaller fixtures also don't need any secondary mounting for stability, so they can easily be reorganized as needed.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h2>Spinner Displays with Brand Personality&nbsp;</h2>\n<p>Branded retail display builds have grown quite common in the cannabis fixture lineup simply because there is so much competition. Plus, the \"store within a store\" model is no stranger to the cannabis market. More and more retailers are allocating designated points in their dispensaries to specific brands, which proves to be a win-win collaboration for both the retailer and the brand. The spinner retail display allows the retailer to take advantage of vertical space on their display tables.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/lola-lola-display\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" alt=\"Lola Lola Countertop Spinner Display\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px auto; display: block;\"></a></p>\n<p>Integrated locking mechanisms allow spinners to secure product packages while making it possible for shoppers to browse through the selection without physically handling the product. The Lola Lola spinner pictured above contains pre-rolls but could just as easily be designed to house a collection of vape pens or carts in the same organized fashion. This design serves the brand well with its logo prominently mounted on top of the spinner.&nbsp;</p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<h2>Lighted Countertop Displays&nbsp;</h2>\n<p>To make cannabis vapes and carts stand out, a major trend has been adding lighting to the retail display. LED lighting leads the way for display illumination options because the lights are highly efficient and can be battery operated, so no additional wiring is required. A well-lit display adds an extra layer of attraction to the fixture.&nbsp;</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"791\" loading=\"lazy\" height=\"944\" style=\"width: 791px; margin-top: 30px; margin-bottom: 30px; height: auto; max-width: 100%;\"></a></p>\n<p>The Kushy Punch CBD display is the perfect example of an open, lighted display. These designs are more suitable for CBD products or those products that don't have to be kept under lock and key. However, lighting can be integrated as an added component to just about any counter or under-counter display.&nbsp;</p>\n<h2>Ready to Get Your Dispensary Cart Display in Order?</h2>\n<p>No doubt, with cannabis vapes and carts growing in popularity, you will want to give these products a prominent place&nbsp;in your dispensary. If you are ready to design displays for your brand's products, <span>reach out to us</span> at InStore Design Display to get the project off to the best start. Fill us in on your concept, and we’ll help you hone it in, nail it down, and roll out your new display, ready to use.&nbsp;&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "rss_summary" : "<p>The key to making any product stand out in your cannabis dispensary is how the product is displayed. 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While cannabis comes in an array of forms, cannabis disposable vape pens and prefilled cartridges (carts), are rapidly growing to be a highly sought-after cannabis-based product.</p>\n<p><!--more-->According to <span style=\"color: #ff9902;\"><a href=\"https://mjbizdaily.com/marijuana-vape-market-share-down-as-manufacturers-work-to-rebuild-consumer-confidence/\" style=\"color: #ff9902;\">Marijuana Business Daily</a></span>, the vape pen market share in cannabis is steadily holding at around 20 percent. The fact is cannabis and CBD users are enjoying the idea of vaping their cannabinoids in a cleaner, more discreet fashion than what traditional flower offers.&nbsp;</p>\n<p>As you design and stock your <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis or CBD dispensary,</a> integrating the most effective and space-efficient displays for pre-loaded vape pens and cannabis carts often comes as a challenge. These smaller product packages are difficult to aptly organize and portray in the most effective, attractive way. Let's take a peek at a few of the most trending designs in retail displays for cannabis vapes and carts.&nbsp;</p>\n<h2>Modular Under-Counter Displays&nbsp;</h2>\n<p>Modular under-counter displays offer a way to keep vape carts and pens organized and easy to scan. Most dispensaries prefer a similar under-counter display like the one Team IDD designed for Wind. The weighted base is topped with an angle-set acrylic display stand to hold the product up in a nice, easy-to-view fashion despite its lightweight and small size. The design keeps these smaller product packages well-supported, but also allows for an info card insert to educate onlookers about each unique product.&nbsp;</p>\n<p>Modular under-counter displays give you the ability to portray vapes and carts within your display case in a way that makes it easy to organize by brand or type. These smaller fixtures also don't need any secondary mounting for stability, so they can easily be reorganized as needed.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h2>Spinner Displays with Brand Personality&nbsp;</h2>\n<p>Branded retail display builds have grown quite common in the cannabis fixture lineup simply because there is so much competition. Plus, the \"store within a store\" model is no stranger to the cannabis market. More and more retailers are allocating designated points in their dispensaries to specific brands, which proves to be a win-win collaboration for both the retailer and the brand. The spinner retail display allows the retailer to take advantage of vertical space on their display tables.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/lola-lola-display\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" alt=\"Lola Lola Countertop Spinner Display\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px auto; display: block;\"></a></p>\n<p>Integrated locking mechanisms allow spinners to secure product packages while making it possible for shoppers to browse through the selection without physically handling the product. The Lola Lola spinner pictured above contains pre-rolls but could just as easily be designed to house a collection of vape pens or carts in the same organized fashion. This design serves the brand well with its logo prominently mounted on top of the spinner.&nbsp;</p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<h2>Lighted Countertop Displays&nbsp;</h2>\n<p>To make cannabis vapes and carts stand out, a major trend has been adding lighting to the retail display. LED lighting leads the way for display illumination options because the lights are highly efficient and can be battery operated, so no additional wiring is required. A well-lit display adds an extra layer of attraction to the fixture.&nbsp;</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"791\" loading=\"lazy\" height=\"944\" style=\"width: 791px; margin-top: 30px; margin-bottom: 30px; height: auto; max-width: 100%;\"></a></p>\n<p>The Kushy Punch CBD display is the perfect example of an open, lighted display. These designs are more suitable for CBD products or those products that don't have to be kept under lock and key. However, lighting can be integrated as an added component to just about any counter or under-counter display.&nbsp;</p>\n<h2>Ready to Get Your Dispensary Cart Display in Order?</h2>\n<p>No doubt, with cannabis vapes and carts growing in popularity, you will want to give these products a prominent place&nbsp;in your dispensary. If you are ready to design displays for your brand's products, <span>reach out to us</span> at InStore Design Display to get the project off to the best start. Fill us in on your concept, and we’ll help you hone it in, nail it down, and roll out your new display, ready to use.&nbsp;&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "postBodyRss" : "<p>The key to making any product stand out in your cannabis dispensary is how the product is displayed. While cannabis comes in an array of forms, cannabis disposable vape pens and prefilled cartridges (carts), are rapidly growing to be a highly sought-after cannabis-based product.</p>\n<p><!--more-->According to <span style=\"color: #ff9902;\"><a href=\"https://mjbizdaily.com/marijuana-vape-market-share-down-as-manufacturers-work-to-rebuild-consumer-confidence/\" style=\"color: #ff9902;\">Marijuana Business Daily</a></span>, the vape pen market share in cannabis is steadily holding at around 20 percent. The fact is cannabis and CBD users are enjoying the idea of vaping their cannabinoids in a cleaner, more discreet fashion than what traditional flower offers.&nbsp;</p>\n<p>As you design and stock your <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis or CBD dispensary,</a> integrating the most effective and space-efficient displays for pre-loaded vape pens and cannabis carts often comes as a challenge. These smaller product packages are difficult to aptly organize and portray in the most effective, attractive way. Let's take a peek at a few of the most trending designs in retail displays for cannabis vapes and carts.&nbsp;</p>\n<h2>Modular Under-Counter Displays&nbsp;</h2>\n<p>Modular under-counter displays offer a way to keep vape carts and pens organized and easy to scan. Most dispensaries prefer a similar under-counter display like the one Team IDD designed for Wind. The weighted base is topped with an angle-set acrylic display stand to hold the product up in a nice, easy-to-view fashion despite its lightweight and small size. The design keeps these smaller product packages well-supported, but also allows for an info card insert to educate onlookers about each unique product.&nbsp;</p>\n<p>Modular under-counter displays give you the ability to portray vapes and carts within your display case in a way that makes it easy to organize by brand or type. These smaller fixtures also don't need any secondary mounting for stability, so they can easily be reorganized as needed.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h2>Spinner Displays with Brand Personality&nbsp;</h2>\n<p>Branded retail display builds have grown quite common in the cannabis fixture lineup simply because there is so much competition. Plus, the \"store within a store\" model is no stranger to the cannabis market. More and more retailers are allocating designated points in their dispensaries to specific brands, which proves to be a win-win collaboration for both the retailer and the brand. The spinner retail display allows the retailer to take advantage of vertical space on their display tables.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/lola-lola-display\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" alt=\"Lola Lola Countertop Spinner Display\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px auto; display: block;\"></a></p>\n<p>Integrated locking mechanisms allow spinners to secure product packages while making it possible for shoppers to browse through the selection without physically handling the product. The Lola Lola spinner pictured above contains pre-rolls but could just as easily be designed to house a collection of vape pens or carts in the same organized fashion. This design serves the brand well with its logo prominently mounted on top of the spinner.&nbsp;</p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<h2>Lighted Countertop Displays&nbsp;</h2>\n<p>To make cannabis vapes and carts stand out, a major trend has been adding lighting to the retail display. LED lighting leads the way for display illumination options because the lights are highly efficient and can be battery operated, so no additional wiring is required. A well-lit display adds an extra layer of attraction to the fixture.&nbsp;</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"791\" loading=\"lazy\" height=\"944\" style=\"width: 791px; margin-top: 30px; margin-bottom: 30px; height: auto; max-width: 100%;\"></a></p>\n<p>The Kushy Punch CBD display is the perfect example of an open, lighted display. These designs are more suitable for CBD products or those products that don't have to be kept under lock and key. However, lighting can be integrated as an added component to just about any counter or under-counter display.&nbsp;</p>\n<h2>Ready to Get Your Dispensary Cart Display in Order?</h2>\n<p>No doubt, with cannabis vapes and carts growing in popularity, you will want to give these products a prominent place&nbsp;in your dispensary. If you are ready to design displays for your brand's products, <span>reach out to us</span> at InStore Design Display to get the project off to the best start. Fill us in on your concept, and we’ll help you hone it in, nail it down, and roll out your new display, ready to use.&nbsp;&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "postEmailContent" : "<p>The key to making any product stand out in your cannabis dispensary is how the product is displayed. 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While cannabis comes in an array of forms, cannabis disposable vape pens and prefilled cartridges (carts), are rapidly growing to be a highly sought-after cannabis-based product.</p>\n<p><!--more-->According to <span style=\"color: #ff9902;\"><a href=\"https://mjbizdaily.com/marijuana-vape-market-share-down-as-manufacturers-work-to-rebuild-consumer-confidence/\" style=\"color: #ff9902;\">Marijuana Business Daily</a></span>, the vape pen market share in cannabis is steadily holding at around 20 percent. The fact is cannabis and CBD users are enjoying the idea of vaping their cannabinoids in a cleaner, more discreet fashion than what traditional flower offers.&nbsp;</p>\n<p>As you design and stock your <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis or CBD dispensary,</a> integrating the most effective and space-efficient displays for pre-loaded vape pens and cannabis carts often comes as a challenge. These smaller product packages are difficult to aptly organize and portray in the most effective, attractive way. Let's take a peek at a few of the most trending designs in retail displays for cannabis vapes and carts.&nbsp;</p>\n<h2>Modular Under-Counter Displays&nbsp;</h2>\n<p>Modular under-counter displays offer a way to keep vape carts and pens organized and easy to scan. Most dispensaries prefer a similar under-counter display like the one Team IDD designed for Wind. The weighted base is topped with an angle-set acrylic display stand to hold the product up in a nice, easy-to-view fashion despite its lightweight and small size. The design keeps these smaller product packages well-supported, but also allows for an info card insert to educate onlookers about each unique product.&nbsp;</p>\n<p>Modular under-counter displays give you the ability to portray vapes and carts within your display case in a way that makes it easy to organize by brand or type. These smaller fixtures also don't need any secondary mounting for stability, so they can easily be reorganized as needed.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Wind%20Under%20Counter%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Wind Under Counter Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h2>Spinner Displays with Brand Personality&nbsp;</h2>\n<p>Branded retail display builds have grown quite common in the cannabis fixture lineup simply because there is so much competition. Plus, the \"store within a store\" model is no stranger to the cannabis market. More and more retailers are allocating designated points in their dispensaries to specific brands, which proves to be a win-win collaboration for both the retailer and the brand. The spinner retail display allows the retailer to take advantage of vertical space on their display tables.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/lola-lola-display\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/social-suggested-images/Lola%20Lola%20Countertop%20Spinner%20Display.png\" alt=\"Lola Lola Countertop Spinner Display\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px auto; display: block;\"></a></p>\n<p>Integrated locking mechanisms allow spinners to secure product packages while making it possible for shoppers to browse through the selection without physically handling the product. The Lola Lola spinner pictured above contains pre-rolls but could just as easily be designed to house a collection of vape pens or carts in the same organized fashion. This design serves the brand well with its logo prominently mounted on top of the spinner.&nbsp;</p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<h2>Lighted Countertop Displays&nbsp;</h2>\n<p>To make cannabis vapes and carts stand out, a major trend has been adding lighting to the retail display. LED lighting leads the way for display illumination options because the lights are highly efficient and can be battery operated, so no additional wiring is required. A well-lit display adds an extra layer of attraction to the fixture.&nbsp;</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/kushy-punch\" rel=\"noopener\" target=\"_blank\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/03-Images/Module/Module_KushyPunch_570x680.jpg\" alt=\"Module_KushyPunch_570x680\" width=\"791\" loading=\"lazy\" height=\"944\" style=\"width: 791px; margin-top: 30px; margin-bottom: 30px; height: auto; max-width: 100%;\"></a></p>\n<p>The Kushy Punch CBD display is the perfect example of an open, lighted display. These designs are more suitable for CBD products or those products that don't have to be kept under lock and key. However, lighting can be integrated as an added component to just about any counter or under-counter display.&nbsp;</p>\n<h2>Ready to Get Your Dispensary Cart Display in Order?</h2>\n<p>No doubt, with cannabis vapes and carts growing in popularity, you will want to give these products a prominent place&nbsp;in your dispensary. If you are ready to design displays for your brand's products, <span>reach out to us</span> at InStore Design Display to get the project off to the best start. Fill us in on your concept, and we’ll help you hone it in, nail it down, and roll out your new display, ready to use.&nbsp;&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "rssSummary" : "<p>The key to making any product stand out in your cannabis dispensary is how the product is displayed. 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Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"></span></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "Q1 2021 | IDD Process", "campaign_utm" : "Q1%202021%20%7C%20IDD%20Process", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/theft%20deterrance%20v2.png", "featured_image_alt_text" : "display marketing theft deterrent", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Retail Theft: It often happens in wireless stores. Countertop displays that are not part of the table or furniture are the easiest mark.", "post_body" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"><!--more--></span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">But thieves also bring tools to dislodge mounted devices from more permanent structures. They're in and out in a matter of seconds, and even though they're caught on camera, oftentimes with nothing to conceal their identity, hoods and hats make it difficult to identify them from a video, especially in low-light conditions. The results? The wireless store loses thousands of dollars of merchandise, has rattled staff, upset customers, and a reputation for being an easy mark.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When you combine higher value devices (e.g., watches, tablets, headphones, phones, cases) with the consumer's appetite for touching and testing devices before buying, a delicate balance between consumer interaction and proprietary security comes into play. In Team IDD's two decades of working with Sprint (now T-Mobile), we've observed just about every way thieves can rob a wireless store. With that knowledge, we've designed a wide range of displays, store furniture, freestanding point-of-purchase (POP) configurations, and lighting solutions to combat loss from theft. Check out our five tips to help prevent theft of wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #1: Use a queue</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When an employee stands near the door ready to intercept and direct customers based on their needs, it's not only great customer service; it acts as a theft deterrent. When potential thieves are asked questions and are watched closely, they are more likely to leave before taking unpaid merchandise. The queue gives the store two opportunities to identify possible theft situations—coming in and going out.&nbsp;</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #2: Move high dollar merchandise away from the door</span></h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/image001.png\" alt=\"image001\" width=\"491\" loading=\"lazy\" style=\"width: 491px; float: right; margin: 30px 0px 30px 30px;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">This may seem obvious, but having phones, tablets, and watches within a few feet of the door makes it easier for thieves to grab and go. This </span><a href=\"https://www.youtube.com/watch?v=satuQvosK4Y\" style=\"font-style: normal;\">YouTube</a><span style=\"font-style: normal;\"> video shows robbers taking 12 seconds to steal thousands of dollars of merchandise from tables positioned within a few feet of the door at an Apple store in San Francisco. Potential thieves are less likely to target stores that have high-dollar merchandise deeper in the store.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #3: Use a Z-pattern to manage the flow of traffic from the door to merchandise</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In addition to increasing the distance from the door to the most valuable merchandise, changing the flow pattern from a straight line to a Z pattern makes it more difficult for potential thieves to get in and out easily. This configuration also gives security cameras several different angles to capture images of the potential offenders. Z-patterns can be created by strategically placing displays within the <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">retail environment</a> to direct traffic as well as present merchandise.</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #4: Add lighting to all camera angles</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Converting corners and unusual architecture spaces—that once only held lifestyle graphics, informational materials, seating, and non-revenue items—into areas that display and promote revenue-generating merchandise to maximize the square footage has become a trend in wireless store design. However, corners and transition areas typically are less well-lit than the rest of the store. Even if cameras and employees can see the area, low light inhibits identifying potential thieves by video and sight. Adding lighting based on camera angles isn't just a theft deterrent though, it also improves the customer's ability to see and interact with the wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\">Tip #5: Design displays with theft prevention in mind</h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">All too often, Team IDD has seen evidence of thieves quickly and easily breaking $4 brackets that secure $1,000 phones. However, it's possible to make merchandise more difficult to steal while also allowing customers the opportunity to touch and feel a wireless product. Displays can inhibit theft by</span></p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/20210218_105156.jpg\" alt=\"20210218_105156\" width=\"333\" loading=\"lazy\" style=\"width: 333px; float: right;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">&nbsp;incorporating anti-theft recoilers, electronic sound alarm security tethers, and retractable security tethers, which come in many shapes, forms, and cable thicknesses and lengths.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In recent years, IDD has built displays using three forms of security in almost every <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP</a> situation, often-times without any impediment to the consumer or store personnel interaction.&nbsp;</span></p>\n<ol>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Mechanically attach the POP unit to the tabletop or shelf area.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Fabricate the device or accessory housing to limit the scope of movement on the display itself.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Connect an alarm to either the product or the display, sometimes both, to bring a sound element into theft prevention. If either the product or display is removed, the sound alarm automatically activates, bringing unwanted attention to the offender.&nbsp;</span></li>\n</ol>\n<p style=\"font-weight: normal;\">The need to balance mobile device security with customer experience is a key challenge facing wireless retailers. However, investing in well designed displays made with secure construction practices and materials can help prevent losses from theft and enhance the shopping experience for customers.&nbsp;</p>\n<p style=\"font-weight: normal;\">{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711664478782, "rss_body" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"><!--more--></span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">But thieves also bring tools to dislodge mounted devices from more permanent structures. They're in and out in a matter of seconds, and even though they're caught on camera, oftentimes with nothing to conceal their identity, hoods and hats make it difficult to identify them from a video, especially in low-light conditions. The results? The wireless store loses thousands of dollars of merchandise, has rattled staff, upset customers, and a reputation for being an easy mark.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When you combine higher value devices (e.g., watches, tablets, headphones, phones, cases) with the consumer's appetite for touching and testing devices before buying, a delicate balance between consumer interaction and proprietary security comes into play. In Team IDD's two decades of working with Sprint (now T-Mobile), we've observed just about every way thieves can rob a wireless store. With that knowledge, we've designed a wide range of displays, store furniture, freestanding point-of-purchase (POP) configurations, and lighting solutions to combat loss from theft. Check out our five tips to help prevent theft of wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #1: Use a queue</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When an employee stands near the door ready to intercept and direct customers based on their needs, it's not only great customer service; it acts as a theft deterrent. When potential thieves are asked questions and are watched closely, they are more likely to leave before taking unpaid merchandise. The queue gives the store two opportunities to identify possible theft situations—coming in and going out.&nbsp;</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #2: Move high dollar merchandise away from the door</span></h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/image001.png\" alt=\"image001\" width=\"491\" loading=\"lazy\" style=\"width: 491px; float: right; margin: 30px 0px 30px 30px;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">This may seem obvious, but having phones, tablets, and watches within a few feet of the door makes it easier for thieves to grab and go. This </span><a href=\"https://www.youtube.com/watch?v=satuQvosK4Y\" style=\"font-style: normal;\">YouTube</a><span style=\"font-style: normal;\"> video shows robbers taking 12 seconds to steal thousands of dollars of merchandise from tables positioned within a few feet of the door at an Apple store in San Francisco. Potential thieves are less likely to target stores that have high-dollar merchandise deeper in the store.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #3: Use a Z-pattern to manage the flow of traffic from the door to merchandise</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In addition to increasing the distance from the door to the most valuable merchandise, changing the flow pattern from a straight line to a Z pattern makes it more difficult for potential thieves to get in and out easily. This configuration also gives security cameras several different angles to capture images of the potential offenders. Z-patterns can be created by strategically placing displays within the <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">retail environment</a> to direct traffic as well as present merchandise.</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #4: Add lighting to all camera angles</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Converting corners and unusual architecture spaces—that once only held lifestyle graphics, informational materials, seating, and non-revenue items—into areas that display and promote revenue-generating merchandise to maximize the square footage has become a trend in wireless store design. However, corners and transition areas typically are less well-lit than the rest of the store. Even if cameras and employees can see the area, low light inhibits identifying potential thieves by video and sight. Adding lighting based on camera angles isn't just a theft deterrent though, it also improves the customer's ability to see and interact with the wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\">Tip #5: Design displays with theft prevention in mind</h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">All too often, Team IDD has seen evidence of thieves quickly and easily breaking $4 brackets that secure $1,000 phones. However, it's possible to make merchandise more difficult to steal while also allowing customers the opportunity to touch and feel a wireless product. Displays can inhibit theft by</span></p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/20210218_105156.jpg\" alt=\"20210218_105156\" width=\"333\" loading=\"lazy\" style=\"width: 333px; float: right;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">&nbsp;incorporating anti-theft recoilers, electronic sound alarm security tethers, and retractable security tethers, which come in many shapes, forms, and cable thicknesses and lengths.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In recent years, IDD has built displays using three forms of security in almost every <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP</a> situation, often-times without any impediment to the consumer or store personnel interaction.&nbsp;</span></p>\n<ol>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Mechanically attach the POP unit to the tabletop or shelf area.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Fabricate the device or accessory housing to limit the scope of movement on the display itself.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Connect an alarm to either the product or the display, sometimes both, to bring a sound element into theft prevention. If either the product or display is removed, the sound alarm automatically activates, bringing unwanted attention to the offender.&nbsp;</span></li>\n</ol>\n<p style=\"font-weight: normal;\">The need to balance mobile device security with customer experience is a key challenge facing wireless retailers. However, investing in well designed displays made with secure construction practices and materials can help prevent losses from theft and enhance the shopping experience for customers.&nbsp;</p>\n<p style=\"font-weight: normal;\">{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "rss_summary" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"></span></p>", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Retail Theft: It often happens in wireless stores. 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Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"><!--more--></span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">But thieves also bring tools to dislodge mounted devices from more permanent structures. They're in and out in a matter of seconds, and even though they're caught on camera, oftentimes with nothing to conceal their identity, hoods and hats make it difficult to identify them from a video, especially in low-light conditions. The results? The wireless store loses thousands of dollars of merchandise, has rattled staff, upset customers, and a reputation for being an easy mark.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When you combine higher value devices (e.g., watches, tablets, headphones, phones, cases) with the consumer's appetite for touching and testing devices before buying, a delicate balance between consumer interaction and proprietary security comes into play. In Team IDD's two decades of working with Sprint (now T-Mobile), we've observed just about every way thieves can rob a wireless store. With that knowledge, we've designed a wide range of displays, store furniture, freestanding point-of-purchase (POP) configurations, and lighting solutions to combat loss from theft. Check out our five tips to help prevent theft of wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #1: Use a queue</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When an employee stands near the door ready to intercept and direct customers based on their needs, it's not only great customer service; it acts as a theft deterrent. When potential thieves are asked questions and are watched closely, they are more likely to leave before taking unpaid merchandise. The queue gives the store two opportunities to identify possible theft situations—coming in and going out.&nbsp;</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #2: Move high dollar merchandise away from the door</span></h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/image001.png\" alt=\"image001\" width=\"491\" loading=\"lazy\" style=\"width: 491px; float: right; margin: 30px 0px 30px 30px;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">This may seem obvious, but having phones, tablets, and watches within a few feet of the door makes it easier for thieves to grab and go. This </span><a href=\"https://www.youtube.com/watch?v=satuQvosK4Y\" style=\"font-style: normal;\">YouTube</a><span style=\"font-style: normal;\"> video shows robbers taking 12 seconds to steal thousands of dollars of merchandise from tables positioned within a few feet of the door at an Apple store in San Francisco. Potential thieves are less likely to target stores that have high-dollar merchandise deeper in the store.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #3: Use a Z-pattern to manage the flow of traffic from the door to merchandise</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In addition to increasing the distance from the door to the most valuable merchandise, changing the flow pattern from a straight line to a Z pattern makes it more difficult for potential thieves to get in and out easily. This configuration also gives security cameras several different angles to capture images of the potential offenders. Z-patterns can be created by strategically placing displays within the <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">retail environment</a> to direct traffic as well as present merchandise.</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #4: Add lighting to all camera angles</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Converting corners and unusual architecture spaces—that once only held lifestyle graphics, informational materials, seating, and non-revenue items—into areas that display and promote revenue-generating merchandise to maximize the square footage has become a trend in wireless store design. However, corners and transition areas typically are less well-lit than the rest of the store. Even if cameras and employees can see the area, low light inhibits identifying potential thieves by video and sight. Adding lighting based on camera angles isn't just a theft deterrent though, it also improves the customer's ability to see and interact with the wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\">Tip #5: Design displays with theft prevention in mind</h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">All too often, Team IDD has seen evidence of thieves quickly and easily breaking $4 brackets that secure $1,000 phones. However, it's possible to make merchandise more difficult to steal while also allowing customers the opportunity to touch and feel a wireless product. Displays can inhibit theft by</span></p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/20210218_105156.jpg\" alt=\"20210218_105156\" width=\"333\" loading=\"lazy\" style=\"width: 333px; float: right;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">&nbsp;incorporating anti-theft recoilers, electronic sound alarm security tethers, and retractable security tethers, which come in many shapes, forms, and cable thicknesses and lengths.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In recent years, IDD has built displays using three forms of security in almost every <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP</a> situation, often-times without any impediment to the consumer or store personnel interaction.&nbsp;</span></p>\n<ol>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Mechanically attach the POP unit to the tabletop or shelf area.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Fabricate the device or accessory housing to limit the scope of movement on the display itself.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Connect an alarm to either the product or the display, sometimes both, to bring a sound element into theft prevention. If either the product or display is removed, the sound alarm automatically activates, bringing unwanted attention to the offender.&nbsp;</span></li>\n</ol>\n<p style=\"font-weight: normal;\">The need to balance mobile device security with customer experience is a key challenge facing wireless retailers. However, investing in well designed displays made with secure construction practices and materials can help prevent losses from theft and enhance the shopping experience for customers.&nbsp;</p>\n<p style=\"font-weight: normal;\">{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "postBodyRss" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"><!--more--></span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">But thieves also bring tools to dislodge mounted devices from more permanent structures. They're in and out in a matter of seconds, and even though they're caught on camera, oftentimes with nothing to conceal their identity, hoods and hats make it difficult to identify them from a video, especially in low-light conditions. The results? The wireless store loses thousands of dollars of merchandise, has rattled staff, upset customers, and a reputation for being an easy mark.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When you combine higher value devices (e.g., watches, tablets, headphones, phones, cases) with the consumer's appetite for touching and testing devices before buying, a delicate balance between consumer interaction and proprietary security comes into play. In Team IDD's two decades of working with Sprint (now T-Mobile), we've observed just about every way thieves can rob a wireless store. With that knowledge, we've designed a wide range of displays, store furniture, freestanding point-of-purchase (POP) configurations, and lighting solutions to combat loss from theft. Check out our five tips to help prevent theft of wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #1: Use a queue</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When an employee stands near the door ready to intercept and direct customers based on their needs, it's not only great customer service; it acts as a theft deterrent. When potential thieves are asked questions and are watched closely, they are more likely to leave before taking unpaid merchandise. The queue gives the store two opportunities to identify possible theft situations—coming in and going out.&nbsp;</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #2: Move high dollar merchandise away from the door</span></h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/image001.png\" alt=\"image001\" width=\"491\" loading=\"lazy\" style=\"width: 491px; float: right; margin: 30px 0px 30px 30px;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">This may seem obvious, but having phones, tablets, and watches within a few feet of the door makes it easier for thieves to grab and go. This </span><a href=\"https://www.youtube.com/watch?v=satuQvosK4Y\" style=\"font-style: normal;\">YouTube</a><span style=\"font-style: normal;\"> video shows robbers taking 12 seconds to steal thousands of dollars of merchandise from tables positioned within a few feet of the door at an Apple store in San Francisco. Potential thieves are less likely to target stores that have high-dollar merchandise deeper in the store.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #3: Use a Z-pattern to manage the flow of traffic from the door to merchandise</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In addition to increasing the distance from the door to the most valuable merchandise, changing the flow pattern from a straight line to a Z pattern makes it more difficult for potential thieves to get in and out easily. This configuration also gives security cameras several different angles to capture images of the potential offenders. Z-patterns can be created by strategically placing displays within the <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">retail environment</a> to direct traffic as well as present merchandise.</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #4: Add lighting to all camera angles</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Converting corners and unusual architecture spaces—that once only held lifestyle graphics, informational materials, seating, and non-revenue items—into areas that display and promote revenue-generating merchandise to maximize the square footage has become a trend in wireless store design. However, corners and transition areas typically are less well-lit than the rest of the store. Even if cameras and employees can see the area, low light inhibits identifying potential thieves by video and sight. Adding lighting based on camera angles isn't just a theft deterrent though, it also improves the customer's ability to see and interact with the wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\">Tip #5: Design displays with theft prevention in mind</h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">All too often, Team IDD has seen evidence of thieves quickly and easily breaking $4 brackets that secure $1,000 phones. However, it's possible to make merchandise more difficult to steal while also allowing customers the opportunity to touch and feel a wireless product. Displays can inhibit theft by</span></p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/20210218_105156.jpg\" alt=\"20210218_105156\" width=\"333\" loading=\"lazy\" style=\"width: 333px; float: right;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">&nbsp;incorporating anti-theft recoilers, electronic sound alarm security tethers, and retractable security tethers, which come in many shapes, forms, and cable thicknesses and lengths.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In recent years, IDD has built displays using three forms of security in almost every <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP</a> situation, often-times without any impediment to the consumer or store personnel interaction.&nbsp;</span></p>\n<ol>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Mechanically attach the POP unit to the tabletop or shelf area.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Fabricate the device or accessory housing to limit the scope of movement on the display itself.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Connect an alarm to either the product or the display, sometimes both, to bring a sound element into theft prevention. If either the product or display is removed, the sound alarm automatically activates, bringing unwanted attention to the offender.&nbsp;</span></li>\n</ol>\n<p style=\"font-weight: normal;\">The need to balance mobile device security with customer experience is a key challenge facing wireless retailers. However, investing in well designed displays made with secure construction practices and materials can help prevent losses from theft and enhance the shopping experience for customers.&nbsp;</p>\n<p style=\"font-weight: normal;\">{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "postEmailContent" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/theft%20deterrance%20v2.png", "postListContent" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/theft%20deterrance%20v2.png", "postRssContent" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/theft%20deterrance%20v2.png", "postSummary" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"></span></p>", "postSummaryRss" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. 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Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. Countertop displays that are not part of the table or furniture are the easiest mark.</p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\"><!--more--></span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">But thieves also bring tools to dislodge mounted devices from more permanent structures. They're in and out in a matter of seconds, and even though they're caught on camera, oftentimes with nothing to conceal their identity, hoods and hats make it difficult to identify them from a video, especially in low-light conditions. The results? The wireless store loses thousands of dollars of merchandise, has rattled staff, upset customers, and a reputation for being an easy mark.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When you combine higher value devices (e.g., watches, tablets, headphones, phones, cases) with the consumer's appetite for touching and testing devices before buying, a delicate balance between consumer interaction and proprietary security comes into play. In Team IDD's two decades of working with Sprint (now T-Mobile), we've observed just about every way thieves can rob a wireless store. With that knowledge, we've designed a wide range of displays, store furniture, freestanding point-of-purchase (POP) configurations, and lighting solutions to combat loss from theft. Check out our five tips to help prevent theft of wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #1: Use a queue</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">When an employee stands near the door ready to intercept and direct customers based on their needs, it's not only great customer service; it acts as a theft deterrent. When potential thieves are asked questions and are watched closely, they are more likely to leave before taking unpaid merchandise. The queue gives the store two opportunities to identify possible theft situations—coming in and going out.&nbsp;</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #2: Move high dollar merchandise away from the door</span></h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/image001.png\" alt=\"image001\" width=\"491\" loading=\"lazy\" style=\"width: 491px; float: right; margin: 30px 0px 30px 30px;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">This may seem obvious, but having phones, tablets, and watches within a few feet of the door makes it easier for thieves to grab and go. This </span><a href=\"https://www.youtube.com/watch?v=satuQvosK4Y\" style=\"font-style: normal;\">YouTube</a><span style=\"font-style: normal;\"> video shows robbers taking 12 seconds to steal thousands of dollars of merchandise from tables positioned within a few feet of the door at an Apple store in San Francisco. Potential thieves are less likely to target stores that have high-dollar merchandise deeper in the store.</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #3: Use a Z-pattern to manage the flow of traffic from the door to merchandise</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In addition to increasing the distance from the door to the most valuable merchandise, changing the flow pattern from a straight line to a Z pattern makes it more difficult for potential thieves to get in and out easily. This configuration also gives security cameras several different angles to capture images of the potential offenders. Z-patterns can be created by strategically placing displays within the <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">retail environment</a> to direct traffic as well as present merchandise.</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h2 style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Tip #4: Add lighting to all camera angles</span></h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">Converting corners and unusual architecture spaces—that once only held lifestyle graphics, informational materials, seating, and non-revenue items—into areas that display and promote revenue-generating merchandise to maximize the square footage has become a trend in wireless store design. However, corners and transition areas typically are less well-lit than the rest of the store. Even if cameras and employees can see the area, low light inhibits identifying potential thieves by video and sight. Adding lighting based on camera angles isn't just a theft deterrent though, it also improves the customer's ability to see and interact with the wireless merchandise.</span></p>\n<h2 style=\"font-weight: normal;\">Tip #5: Design displays with theft prevention in mind</h2>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">All too often, Team IDD has seen evidence of thieves quickly and easily breaking $4 brackets that secure $1,000 phones. However, it's possible to make merchandise more difficult to steal while also allowing customers the opportunity to touch and feel a wireless product. Displays can inhibit theft by</span></p>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/20210218_105156.jpg\" alt=\"20210218_105156\" width=\"333\" loading=\"lazy\" style=\"width: 333px; float: right;\">\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">&nbsp;incorporating anti-theft recoilers, electronic sound alarm security tethers, and retractable security tethers, which come in many shapes, forms, and cable thicknesses and lengths.&nbsp;</span></p>\n<p style=\"font-weight: normal;\"><span style=\"font-style: normal;\">In recent years, IDD has built displays using three forms of security in almost every <a href=\"/insights/what-is-point-of-purchase-pop-marketing\" rel=\"noopener\" target=\"_blank\">POP</a> situation, often-times without any impediment to the consumer or store personnel interaction.&nbsp;</span></p>\n<ol>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Mechanically attach the POP unit to the tabletop or shelf area.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Fabricate the device or accessory housing to limit the scope of movement on the display itself.&nbsp;</span></li>\n<li aria-level=\"1\"><span style=\"font-weight: normal; font-style: normal;\">Connect an alarm to either the product or the display, sometimes both, to bring a sound element into theft prevention. If either the product or display is removed, the sound alarm automatically activates, bringing unwanted attention to the offender.&nbsp;</span></li>\n</ol>\n<p style=\"font-weight: normal;\">The need to balance mobile device security with customer experience is a key challenge facing wireless retailers. However, investing in well designed displays made with secure construction practices and materials can help prevent losses from theft and enhance the shopping experience for customers.&nbsp;</p>\n<p style=\"font-weight: normal;\">{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "rssSummary" : "<p style=\"font-weight: normal;\">Theft: It often happens like this. Two or more people enter a wireless store. One person distracts the clerk with billing questions or requests for technical help while the others identify weak security areas and quickly grab mobile phones, watches, tablets, and more. 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Consumers are itching to return to their favorite retailers. 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Consumers are itching to return to their favorite retailers. Installation of <a href=\"https://www.branded-group.com/2018/04/signage-that-sells-your-brand/\"><span>new signage</span></a> or an updated product display can serve as an invitation to welcome loyal customers back into your <a href=\"https://www.branded-group.com/2018/10/a-retail-experience-to-remember/\"><span>retail facility</span></a>.</p>\n<!--more-->\n<p>Retailers can benefit from working with a&nbsp;<span> display company</span> that partners with experienced <a href=\"https://www.branded-group.com/clients/\"><span>installation professionals</span></a> to handle every aspect of a display project, leaving them to focus on delivering a <span>memorable experience</span> for their customers. Are you considering an installation project? Here are four tips for partnering with a facility management company to get the job done.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">#1: Confirm Communication Standards&nbsp;&nbsp;</h2>\n<p>For an installation project to be successful, communication is key. A successful project will outline communication expectations between the retailer, display company, and facility management company prior to any work beginning. This includes how updates will be delivered and the frequency of those updates. A comprehensive communication plan promotes transparency and efficiency throughout the installation project. In addition to the retailer and facility management company agreeing upon communication standards, scheduling expectations are to be identified and documented.</p>\n<h2 style=\"font-weight: normal;\">#2: Set a Schedule &nbsp;</h2>\n<p>When determining an optimal project timeline, milestones, and scheduling, consider the number of locations, building access, display assembly complexity, painting, and permit requirements for electrical installations. Once the project manager identifies each factor to determine the onsite work schedule, a project timeline may be provided to the retailer.&nbsp;&nbsp;</p>\n<h2 style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2 style=\"font-weight: normal;\">#3: Get Specific on Details</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/the-essential-elements-of-an-effective-retail-store-fixture\"><span>Effective retail displays</span></a> that entice customers are intricately designed with close attention to detail. Therefore <span>specificity is key</span> with all the details required for their installation project. For example, the glass for a display case may require glazing or UV blocking, depending on its location. Other specifications may include paint color and brand, lighting, wood, and fabric, as well as sales goals. Detailed specifications led to a successful project.</p>\n<h2 style=\"font-weight: normal;\">#4: Identify the Trades</h2>\n<p>After the retailer has identified all specifications for a new product display campaign, it is important that all parties responsible for bringing this project to fruition have a clear understanding of the retailer’s goals and objectives. An installation project will most likely require several experts if it’s to be completed on time and on budget, including an architect, graphic designer, painter, handyman, and electrician. Facility management companies are a one-stop shop and have a vast network of skilled and trusted <a href=\"https://www.branded-group.com/2020/01/closing-the-skills-gap-a-paradigm-shift/\"><span>tradespeople</span></a> to complete the scope of work.&nbsp;</p>\n<p>A captivating product display brings your retail facility up to date, adding to your store’s overall value. Bright lights, <a href=\"https://www.branded-group.com/2017/07/summer-refresh-tips-dos/\"><span>fresh paint</span></a>, or an <span>interactive screen</span> can welcome back loyal customers and extend an invitation to new ones. Partnering with experienced display and installation professionals enables the focus of a retailer to remain with their customers.&nbsp;</p>\n<p><strong><em>About Michelle Jones and Branded Group</em></strong></p>\n<p><em>Michelle Jones is a Sales Manager for Branded Group, a full-service facility maintenance management company that promptly diagnoses and efficiently resolves facility issues. Through its “Be Better” experience, Branded Group provides clients with peace of mind and preserves brand standards. Services include on-demand facility maintenance, construction management, and special project implementation for multi-site retail locations, restaurants, healthcare facilities, and educational institutions, among other industry verticals. To learn more, visit </em><a href=\"http://www.branded-group.com/\"><em><span>www.branded-group.com</span></em></a><em> or connect with Michelle Jones via </em><a href=\"https://www.linkedin.com/in/michelle--jones/\"><em><span>LinkedIn</span></em></a><em>.&nbsp;</em></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695854016053, "rss_body" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. Installation of <a href=\"https://www.branded-group.com/2018/04/signage-that-sells-your-brand/\"><span>new signage</span></a> or an updated product display can serve as an invitation to welcome loyal customers back into your <a href=\"https://www.branded-group.com/2018/10/a-retail-experience-to-remember/\"><span>retail facility</span></a>.</p>\n<!--more-->\n<p>Retailers can benefit from working with a&nbsp;<span> display company</span> that partners with experienced <a href=\"https://www.branded-group.com/clients/\"><span>installation professionals</span></a> to handle every aspect of a display project, leaving them to focus on delivering a <span>memorable experience</span> for their customers. Are you considering an installation project? Here are four tips for partnering with a facility management company to get the job done.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">#1: Confirm Communication Standards&nbsp;&nbsp;</h2>\n<p>For an installation project to be successful, communication is key. A successful project will outline communication expectations between the retailer, display company, and facility management company prior to any work beginning. This includes how updates will be delivered and the frequency of those updates. A comprehensive communication plan promotes transparency and efficiency throughout the installation project. In addition to the retailer and facility management company agreeing upon communication standards, scheduling expectations are to be identified and documented.</p>\n<h2 style=\"font-weight: normal;\">#2: Set a Schedule &nbsp;</h2>\n<p>When determining an optimal project timeline, milestones, and scheduling, consider the number of locations, building access, display assembly complexity, painting, and permit requirements for electrical installations. Once the project manager identifies each factor to determine the onsite work schedule, a project timeline may be provided to the retailer.&nbsp;&nbsp;</p>\n<h2 style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2 style=\"font-weight: normal;\">#3: Get Specific on Details</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/the-essential-elements-of-an-effective-retail-store-fixture\"><span>Effective retail displays</span></a> that entice customers are intricately designed with close attention to detail. Therefore <span>specificity is key</span> with all the details required for their installation project. For example, the glass for a display case may require glazing or UV blocking, depending on its location. Other specifications may include paint color and brand, lighting, wood, and fabric, as well as sales goals. Detailed specifications led to a successful project.</p>\n<h2 style=\"font-weight: normal;\">#4: Identify the Trades</h2>\n<p>After the retailer has identified all specifications for a new product display campaign, it is important that all parties responsible for bringing this project to fruition have a clear understanding of the retailer’s goals and objectives. An installation project will most likely require several experts if it’s to be completed on time and on budget, including an architect, graphic designer, painter, handyman, and electrician. Facility management companies are a one-stop shop and have a vast network of skilled and trusted <a href=\"https://www.branded-group.com/2020/01/closing-the-skills-gap-a-paradigm-shift/\"><span>tradespeople</span></a> to complete the scope of work.&nbsp;</p>\n<p>A captivating product display brings your retail facility up to date, adding to your store’s overall value. Bright lights, <a href=\"https://www.branded-group.com/2017/07/summer-refresh-tips-dos/\"><span>fresh paint</span></a>, or an <span>interactive screen</span> can welcome back loyal customers and extend an invitation to new ones. Partnering with experienced display and installation professionals enables the focus of a retailer to remain with their customers.&nbsp;</p>\n<p><strong><em>About Michelle Jones and Branded Group</em></strong></p>\n<p><em>Michelle Jones is a Sales Manager for Branded Group, a full-service facility maintenance management company that promptly diagnoses and efficiently resolves facility issues. Through its “Be Better” experience, Branded Group provides clients with peace of mind and preserves brand standards. Services include on-demand facility maintenance, construction management, and special project implementation for multi-site retail locations, restaurants, healthcare facilities, and educational institutions, among other industry verticals. To learn more, visit </em><a href=\"http://www.branded-group.com/\"><em><span>www.branded-group.com</span></em></a><em> or connect with Michelle Jones via </em><a href=\"https://www.linkedin.com/in/michelle--jones/\"><em><span>LinkedIn</span></em></a><em>.&nbsp;</em></p>", "rss_summary" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. 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Consumers are itching to return to their favorite retailers. Installation of <a href=\"https://www.branded-group.com/2018/04/signage-that-sells-your-brand/\"><span>new signage</span></a> or an updated product display can serve as an invitation to welcome loyal customers back into your <a href=\"https://www.branded-group.com/2018/10/a-retail-experience-to-remember/\"><span>retail facility</span></a>.</p>\n<!--more-->\n<p>Retailers can benefit from working with a&nbsp;<span> display company</span> that partners with experienced <a href=\"https://www.branded-group.com/clients/\"><span>installation professionals</span></a> to handle every aspect of a display project, leaving them to focus on delivering a <span>memorable experience</span> for their customers. Are you considering an installation project? Here are four tips for partnering with a facility management company to get the job done.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">#1: Confirm Communication Standards&nbsp;&nbsp;</h2>\n<p>For an installation project to be successful, communication is key. A successful project will outline communication expectations between the retailer, display company, and facility management company prior to any work beginning. This includes how updates will be delivered and the frequency of those updates. A comprehensive communication plan promotes transparency and efficiency throughout the installation project. In addition to the retailer and facility management company agreeing upon communication standards, scheduling expectations are to be identified and documented.</p>\n<h2 style=\"font-weight: normal;\">#2: Set a Schedule &nbsp;</h2>\n<p>When determining an optimal project timeline, milestones, and scheduling, consider the number of locations, building access, display assembly complexity, painting, and permit requirements for electrical installations. Once the project manager identifies each factor to determine the onsite work schedule, a project timeline may be provided to the retailer.&nbsp;&nbsp;</p>\n<h2 style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2 style=\"font-weight: normal;\">#3: Get Specific on Details</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/the-essential-elements-of-an-effective-retail-store-fixture\"><span>Effective retail displays</span></a> that entice customers are intricately designed with close attention to detail. Therefore <span>specificity is key</span> with all the details required for their installation project. For example, the glass for a display case may require glazing or UV blocking, depending on its location. Other specifications may include paint color and brand, lighting, wood, and fabric, as well as sales goals. Detailed specifications led to a successful project.</p>\n<h2 style=\"font-weight: normal;\">#4: Identify the Trades</h2>\n<p>After the retailer has identified all specifications for a new product display campaign, it is important that all parties responsible for bringing this project to fruition have a clear understanding of the retailer’s goals and objectives. An installation project will most likely require several experts if it’s to be completed on time and on budget, including an architect, graphic designer, painter, handyman, and electrician. Facility management companies are a one-stop shop and have a vast network of skilled and trusted <a href=\"https://www.branded-group.com/2020/01/closing-the-skills-gap-a-paradigm-shift/\"><span>tradespeople</span></a> to complete the scope of work.&nbsp;</p>\n<p>A captivating product display brings your retail facility up to date, adding to your store’s overall value. Bright lights, <a href=\"https://www.branded-group.com/2017/07/summer-refresh-tips-dos/\"><span>fresh paint</span></a>, or an <span>interactive screen</span> can welcome back loyal customers and extend an invitation to new ones. Partnering with experienced display and installation professionals enables the focus of a retailer to remain with their customers.&nbsp;</p>\n<p><strong><em>About Michelle Jones and Branded Group</em></strong></p>\n<p><em>Michelle Jones is a Sales Manager for Branded Group, a full-service facility maintenance management company that promptly diagnoses and efficiently resolves facility issues. Through its “Be Better” experience, Branded Group provides clients with peace of mind and preserves brand standards. Services include on-demand facility maintenance, construction management, and special project implementation for multi-site retail locations, restaurants, healthcare facilities, and educational institutions, among other industry verticals. To learn more, visit </em><a href=\"http://www.branded-group.com/\"><em><span>www.branded-group.com</span></em></a><em> or connect with Michelle Jones via </em><a href=\"https://www.linkedin.com/in/michelle--jones/\"><em><span>LinkedIn</span></em></a><em>.&nbsp;</em></p>", "postBodyRss" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. Installation of <a href=\"https://www.branded-group.com/2018/04/signage-that-sells-your-brand/\"><span>new signage</span></a> or an updated product display can serve as an invitation to welcome loyal customers back into your <a href=\"https://www.branded-group.com/2018/10/a-retail-experience-to-remember/\"><span>retail facility</span></a>.</p>\n<!--more-->\n<p>Retailers can benefit from working with a&nbsp;<span> display company</span> that partners with experienced <a href=\"https://www.branded-group.com/clients/\"><span>installation professionals</span></a> to handle every aspect of a display project, leaving them to focus on delivering a <span>memorable experience</span> for their customers. Are you considering an installation project? Here are four tips for partnering with a facility management company to get the job done.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">#1: Confirm Communication Standards&nbsp;&nbsp;</h2>\n<p>For an installation project to be successful, communication is key. A successful project will outline communication expectations between the retailer, display company, and facility management company prior to any work beginning. This includes how updates will be delivered and the frequency of those updates. A comprehensive communication plan promotes transparency and efficiency throughout the installation project. In addition to the retailer and facility management company agreeing upon communication standards, scheduling expectations are to be identified and documented.</p>\n<h2 style=\"font-weight: normal;\">#2: Set a Schedule &nbsp;</h2>\n<p>When determining an optimal project timeline, milestones, and scheduling, consider the number of locations, building access, display assembly complexity, painting, and permit requirements for electrical installations. Once the project manager identifies each factor to determine the onsite work schedule, a project timeline may be provided to the retailer.&nbsp;&nbsp;</p>\n<h2 style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2 style=\"font-weight: normal;\">#3: Get Specific on Details</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/the-essential-elements-of-an-effective-retail-store-fixture\"><span>Effective retail displays</span></a> that entice customers are intricately designed with close attention to detail. Therefore <span>specificity is key</span> with all the details required for their installation project. For example, the glass for a display case may require glazing or UV blocking, depending on its location. Other specifications may include paint color and brand, lighting, wood, and fabric, as well as sales goals. Detailed specifications led to a successful project.</p>\n<h2 style=\"font-weight: normal;\">#4: Identify the Trades</h2>\n<p>After the retailer has identified all specifications for a new product display campaign, it is important that all parties responsible for bringing this project to fruition have a clear understanding of the retailer’s goals and objectives. An installation project will most likely require several experts if it’s to be completed on time and on budget, including an architect, graphic designer, painter, handyman, and electrician. Facility management companies are a one-stop shop and have a vast network of skilled and trusted <a href=\"https://www.branded-group.com/2020/01/closing-the-skills-gap-a-paradigm-shift/\"><span>tradespeople</span></a> to complete the scope of work.&nbsp;</p>\n<p>A captivating product display brings your retail facility up to date, adding to your store’s overall value. Bright lights, <a href=\"https://www.branded-group.com/2017/07/summer-refresh-tips-dos/\"><span>fresh paint</span></a>, or an <span>interactive screen</span> can welcome back loyal customers and extend an invitation to new ones. Partnering with experienced display and installation professionals enables the focus of a retailer to remain with their customers.&nbsp;</p>\n<p><strong><em>About Michelle Jones and Branded Group</em></strong></p>\n<p><em>Michelle Jones is a Sales Manager for Branded Group, a full-service facility maintenance management company that promptly diagnoses and efficiently resolves facility issues. Through its “Be Better” experience, Branded Group provides clients with peace of mind and preserves brand standards. Services include on-demand facility maintenance, construction management, and special project implementation for multi-site retail locations, restaurants, healthcare facilities, and educational institutions, among other industry verticals. To learn more, visit </em><a href=\"http://www.branded-group.com/\"><em><span>www.branded-group.com</span></em></a><em> or connect with Michelle Jones via </em><a href=\"https://www.linkedin.com/in/michelle--jones/\"><em><span>LinkedIn</span></em></a><em>.&nbsp;</em></p>", "postEmailContent" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. Installation of <a href=\"https://www.branded-group.com/2018/04/signage-that-sells-your-brand/\"><span>new signage</span></a> or an updated product display can serve as an invitation to welcome loyal customers back into your <a href=\"https://www.branded-group.com/2018/10/a-retail-experience-to-remember/\"><span>retail facility</span></a>.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/Branded%20Group%20Collab%20v2.png", "postListContent" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. Installation of <a href=\"https://www.branded-group.com/2018/04/signage-that-sells-your-brand/\"><span>new signage</span></a> or an updated product display can serve as an invitation to welcome loyal customers back into your <a href=\"https://www.branded-group.com/2018/10/a-retail-experience-to-remember/\"><span>retail facility</span></a>.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Branded%20Group%20Collab%20v2.png", "postRssContent" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. Installation of <a href=\"https://www.branded-group.com/2018/04/signage-that-sells-your-brand/\"><span>new signage</span></a> or an updated product display can serve as an invitation to welcome loyal customers back into your <a href=\"https://www.branded-group.com/2018/10/a-retail-experience-to-remember/\"><span>retail facility</span></a>.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Branded%20Group%20Collab%20v2.png", "postSummary" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. 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Here are four tips for partnering with a facility management company to get the job done.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">#1: Confirm Communication Standards&nbsp;&nbsp;</h2>\n<p>For an installation project to be successful, communication is key. A successful project will outline communication expectations between the retailer, display company, and facility management company prior to any work beginning. This includes how updates will be delivered and the frequency of those updates. A comprehensive communication plan promotes transparency and efficiency throughout the installation project. In addition to the retailer and facility management company agreeing upon communication standards, scheduling expectations are to be identified and documented.</p>\n<h2 style=\"font-weight: normal;\">#2: Set a Schedule &nbsp;</h2>\n<p>When determining an optimal project timeline, milestones, and scheduling, consider the number of locations, building access, display assembly complexity, painting, and permit requirements for electrical installations. Once the project manager identifies each factor to determine the onsite work schedule, a project timeline may be provided to the retailer.&nbsp;&nbsp;</p>\n<h2 style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2 style=\"font-weight: normal;\">#3: Get Specific on Details</h2>\n<p><a href=\"https://www.instoredesigndisplay.com/blog/the-essential-elements-of-an-effective-retail-store-fixture\"><span>Effective retail displays</span></a> that entice customers are intricately designed with close attention to detail. Therefore <span>specificity is key</span> with all the details required for their installation project. For example, the glass for a display case may require glazing or UV blocking, depending on its location. Other specifications may include paint color and brand, lighting, wood, and fabric, as well as sales goals. Detailed specifications led to a successful project.</p>\n<h2 style=\"font-weight: normal;\">#4: Identify the Trades</h2>\n<p>After the retailer has identified all specifications for a new product display campaign, it is important that all parties responsible for bringing this project to fruition have a clear understanding of the retailer’s goals and objectives. An installation project will most likely require several experts if it’s to be completed on time and on budget, including an architect, graphic designer, painter, handyman, and electrician. Facility management companies are a one-stop shop and have a vast network of skilled and trusted <a href=\"https://www.branded-group.com/2020/01/closing-the-skills-gap-a-paradigm-shift/\"><span>tradespeople</span></a> to complete the scope of work.&nbsp;</p>\n<p>A captivating product display brings your retail facility up to date, adding to your store’s overall value. Bright lights, <a href=\"https://www.branded-group.com/2017/07/summer-refresh-tips-dos/\"><span>fresh paint</span></a>, or an <span>interactive screen</span> can welcome back loyal customers and extend an invitation to new ones. Partnering with experienced display and installation professionals enables the focus of a retailer to remain with their customers.&nbsp;</p>\n<p><strong><em>About Michelle Jones and Branded Group</em></strong></p>\n<p><em>Michelle Jones is a Sales Manager for Branded Group, a full-service facility maintenance management company that promptly diagnoses and efficiently resolves facility issues. Through its “Be Better” experience, Branded Group provides clients with peace of mind and preserves brand standards. Services include on-demand facility maintenance, construction management, and special project implementation for multi-site retail locations, restaurants, healthcare facilities, and educational institutions, among other industry verticals. To learn more, visit </em><a href=\"http://www.branded-group.com/\"><em><span>www.branded-group.com</span></em></a><em> or connect with Michelle Jones via </em><a href=\"https://www.linkedin.com/in/michelle--jones/\"><em><span>LinkedIn</span></em></a><em>.&nbsp;</em></p>", "rssSummary" : "<p>In-store shopping remains the preferred retail experience for <a href=\"https://www.smallbizgenius.net/by-the-numbers/retail-statistics/#gref\"><span>82% of millennial shoppers</span></a>. Consumers are itching to return to their favorite retailers. 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Team IDD has learned a thing or two about what it takes to be a great custom retail display design and build partner.</p>\n<p><!--more--></p>\n<p>We found it wasn't enough to produce a great prototype and then mass-produce it. We also had to make sure the final product arrived on time, in good order, and was easy to install even for store personnel not familiar with point-of-purchase (POP) retail displays. To complete the display cycle, IDD always kept an eye on making it simple and efficient to supply replacement parts due to the normal wear and tear experienced by wireless stores. Over the many years of our relationship with Sprint/T-Mobile, we added kitting, fulfillment, warehousing, and third-party logistics (3PL) distribution to manage display-related inventory.&nbsp;</p>\n<p>Five key traits guide how IDD builds relationships with our partners in wireless as well as animal health, sporting goods, cannabis, greeting cards, and other retail products that benefit from custom displays as a selling tool.</p>\n<h2>Trait #1: Be Fast</h2>\n<p>Our goal is to be the first to present a display prototype and price it within a 24-48 hour turnaround. 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"hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "3 Important Dispensary Display Case Attributes for Cannabis & CBD Retailers", "id" : 42347411206, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "3 Important Dispensary Display Case Attributes for Cannabis & CBD Retailers", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. 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", "post_body" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>\n<p><!--more--></p>\n<p>With the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.</p>\n<p>The key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\n<p>In 2020 alone, 975&nbsp; <span style=\"color: #f7943e;\"><a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\"><span style=\"text-decoration: none; font-weight: normal;\">bills related to cannabis</span></a></span> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products.&nbsp;</p>\n<p>Even though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in&nbsp;<a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: normal;\">customized displays</span></a><span style=\"font-weight: normal;\"> </span>that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a>&nbsp;that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">CBD concentrations&nbsp;</li>\n<li aria-level=\"1\">How to store the product&nbsp;</li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\n<p>As an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products.&nbsp;<a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"><span></span></a></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\"></span></p>\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\n<p>Establishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product.&nbsp;</p>\n<p>The key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront.&nbsp;<span style=\"background-color: #ffffff;\"></span></p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<p style=\"text-align: center;\"><span style=\"background-color: #ffffff;\"><a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a></span></p>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\n<p>The raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">Clear visibility&nbsp;</li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security&nbsp;</a></li>\n<li aria-level=\"1\">Ease of maintenance&nbsp;</li>\n</ul>\n<p>As you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality.&nbsp;</p>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></span></strong></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner&nbsp;</h2>\n<p>At InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <span style=\"color: #f7943e;\"><a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\"><span style=\"font-weight: normal;\">reach out to us</span></a></span> so we can help you through everything from concept design to display production.&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695854628897, "rss_body" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>\n<p><!--more--></p>\n<p>With the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.</p>\n<p>The key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\n<p>In 2020 alone, 975&nbsp; <span style=\"color: #f7943e;\"><a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\"><span style=\"text-decoration: none; font-weight: normal;\">bills related to cannabis</span></a></span> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products.&nbsp;</p>\n<p>Even though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in&nbsp;<a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: normal;\">customized displays</span></a><span style=\"font-weight: normal;\"> </span>that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a>&nbsp;that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">CBD concentrations&nbsp;</li>\n<li aria-level=\"1\">How to store the product&nbsp;</li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\n<p>As an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products.&nbsp;<a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"><span></span></a></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\"></span></p>\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\n<p>Establishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product.&nbsp;</p>\n<p>The key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront.&nbsp;<span style=\"background-color: #ffffff;\"></span></p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<p style=\"text-align: center;\"><span style=\"background-color: #ffffff;\"><a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a></span></p>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\n<p>The raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">Clear visibility&nbsp;</li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security&nbsp;</a></li>\n<li aria-level=\"1\">Ease of maintenance&nbsp;</li>\n</ul>\n<p>As you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality.&nbsp;</p>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></span></strong></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner&nbsp;</h2>\n<p>At InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <span style=\"color: #f7943e;\"><a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\"><span style=\"font-weight: normal;\">reach out to us</span></a></span> so we can help you through everything from concept design to display production.&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "rss_summary" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "scheduled_update_date" : 0, "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "As the cannabis and CBD market approaches saturation, it's important to stand out among the competition with custom retail displays. 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Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>\n<p><!--more--></p>\n<p>With the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.</p>\n<p>The key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\n<p>In 2020 alone, 975&nbsp; <span style=\"color: #f7943e;\"><a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\"><span style=\"text-decoration: none; font-weight: normal;\">bills related to cannabis</span></a></span> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products.&nbsp;</p>\n<p>Even though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in&nbsp;<a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: normal;\">customized displays</span></a><span style=\"font-weight: normal;\"> </span>that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a>&nbsp;that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">CBD concentrations&nbsp;</li>\n<li aria-level=\"1\">How to store the product&nbsp;</li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\n<p>As an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products.&nbsp;<a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"><span></span></a></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\"></span></p>\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\n<p>Establishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product.&nbsp;</p>\n<p>The key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront.&nbsp;<span style=\"background-color: #ffffff;\"></span></p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<p style=\"text-align: center;\"><span style=\"background-color: #ffffff;\"><a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a></span></p>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\n<p>The raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">Clear visibility&nbsp;</li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security&nbsp;</a></li>\n<li aria-level=\"1\">Ease of maintenance&nbsp;</li>\n</ul>\n<p>As you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality.&nbsp;</p>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></span></strong></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner&nbsp;</h2>\n<p>At InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <span style=\"color: #f7943e;\"><a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\"><span style=\"font-weight: normal;\">reach out to us</span></a></span> so we can help you through everything from concept design to display production.&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "postBodyRss" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>\n<p><!--more--></p>\n<p>With the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.</p>\n<p>The key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\n<p>In 2020 alone, 975&nbsp; <span style=\"color: #f7943e;\"><a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\"><span style=\"text-decoration: none; font-weight: normal;\">bills related to cannabis</span></a></span> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products.&nbsp;</p>\n<p>Even though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in&nbsp;<a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: normal;\">customized displays</span></a><span style=\"font-weight: normal;\"> </span>that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a>&nbsp;that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">CBD concentrations&nbsp;</li>\n<li aria-level=\"1\">How to store the product&nbsp;</li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\n<p>As an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products.&nbsp;<a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"><span></span></a></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\"></span></p>\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\n<p>Establishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product.&nbsp;</p>\n<p>The key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront.&nbsp;<span style=\"background-color: #ffffff;\"></span></p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<p style=\"text-align: center;\"><span style=\"background-color: #ffffff;\"><a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a></span></p>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\n<p>The raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">Clear visibility&nbsp;</li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security&nbsp;</a></li>\n<li aria-level=\"1\">Ease of maintenance&nbsp;</li>\n</ul>\n<p>As you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality.&nbsp;</p>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></span></strong></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner&nbsp;</h2>\n<p>At InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <span style=\"color: #f7943e;\"><a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\"><span style=\"font-weight: normal;\">reach out to us</span></a></span> so we can help you through everything from concept design to display production.&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "postEmailContent" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/cbd%20and%20cannabis%20tips.png", "postListContent" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/cbd%20and%20cannabis%20tips.png", "postRssContent" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/cbd%20and%20cannabis%20tips.png", "postSummary" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>\n<p></p>", "postSummaryRss" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "LVuzcfKM", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/wireless%20franchise%202.png", "previousPostFeaturedImageAltText" : "design-build firm partnership", "previousPostName" : "Top 5 Traits of a Great Custom Retail Design and Build Firm", "previousPostSlug" : "insights/top-5-traits-of-a-great-custom-retail-design-and-build-firm", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1614720802000, "publishDateLocalTime" : 1614720802000, "publishDateLocalized" : { "date" : 1614720802000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695854628897, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. Sales have reached numbers so impressive that financial market analysts have predicted the&nbsp;<a href=\"https://www.grandviewresearch.com/press-release/global-legal-marijuana-market\"> <span style=\"text-decoration: none; font-weight: normal;\"><span style=\"color: #f7943e;\">legal marijuana market</span></span></a> to hit more than $73 billion by 2027 and the<a href=\"https://www.marketsandmarkets.com/Market-Reports/industrial-hemp-market-84188417.html\"> <span style=\"text-decoration: none;\"><span style=\"color: #f7943e; font-weight: normal;\">industrial hemp market</span></span></a> to reach $26.6 billion before 2025.&nbsp;</p>\n<p><!--more--></p>\n<p>With the market maturing at such drastic rates, it would seem that anything cannabis or CBD would be the place to be as a business owner. While that much may be true with the obvious profit potential, more interested consumers means more competition.</p>\n<p>The key to creating a stable foothold among fierce competition comes down to a few key objectives, one of which is offering the most impressive retail experience. Retail displays have a big part to play here, so check out some ways to really up your game and get noticed as a dispensary.&nbsp;</p>\n<h2 style=\"font-weight: normal;\">1. Utilize retail displays to educate unfamiliar consumers.</h2>\n<p>In 2020 alone, 975&nbsp; <span style=\"color: #f7943e;\"><a href=\"https://www.forbes.com/sites/forbestreptalks/2020/01/26/cannabis-industry-2020-predictions/?sh=6994f69e3f31\" rel=\"noopener\" target=\"_blank\" style=\"color: #f7943e;\"><span style=\"text-decoration: none; font-weight: normal;\">bills related to cannabis</span></a></span> made their way through both Congress and state legislatures. As more states permit the sale of either medical or recreational marijuana or hemp-based products like CBD, more new people will be stepping out to take a look. What's this mean for you as a dispensary owner? You're going to see so many newcomers looking for a green experience, and they will have a lot of questions about your products.&nbsp;</p>\n<p>Even though retail displays are often thought of as mere fixtures to house product in an attractive, organized way, displays can lend so much more. By investing in&nbsp;<a href=\"/blog/3-elements-of-a-great-custom-display\" rel=\"noopener\" target=\"_blank\"> <span style=\"font-weight: normal;\">customized displays</span></a><span style=\"font-weight: normal;\"> </span>that are outfitted with important graphics, you can actually achieve <a href=\"/blog/6-creative-retail-display-ideas-for-cbd-products\" rel=\"noopener\" style=\"font-weight: normal;\">CBD or cannabis displays</a>&nbsp;that both display products and help educate consumers. For example, integrating a custom counter stand for CBD edibles can mean you can also offer details about that product right on the display, such as:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">CBD concentrations&nbsp;</li>\n<li aria-level=\"1\">How to store the product&nbsp;</li>\n<li aria-level=\"1\">Where the product was made</li>\n</ul>\n<p>As an adage, you can also get displays outfitted with features like card or brochure holders so customers can help themselves to valuable information on the spot. Check out these glass product glorifiers InStore Design Display created for Friendly Farms. Each is outfitted with an informational piece to give customers a closer look at the unique products.&nbsp;<a href=\"https://www.instoredesigndisplay.com/our-work/friendly-farms\" style=\"background-color: #ffff00;\" rel=\"noopener\" linktext=\"[insert picture of Friendly Farms display]\"><span></span></a></p>\n<p><span><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Friendly%20Farms%20Cannabis%20Behind%20Glass%20Product%20Glorifier.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Friendly Farms Cannabis Behind Glass Product Glorifier\" style=\"height: auto; max-width: 100%; width: 975px; margin: 30px 0px;\"></span></p>\n<h2 style=\"font-weight: normal;\">2. Integrate streamlined merchandise shelving for branded inventory.</h2>\n<p>Establishing a brand is just as important, if not more important, in cannabis as it is in any other business. You're getting into a highly saturated market, and a recognizable brand is one of the easiest ways to set yourself apart from the pack. With that being said, your cannabis or CBD dispensary can really benefit from offering branded merchandise in addition to the typical product.&nbsp;</p>\n<p>The key is to make sure your branded merchandise is attractively displayed in your dispensary without taking from the main product displays. You could go in quite a few directions with this in mind. You could opt for a simple, freestanding apparel display like these we did for Fayettechill, or, you could integrate a series of recessed shelves along a secondary wall in your storefront.&nbsp;<span style=\"background-color: #ffffff;\"></span></p>\n<p>{{cta('4df61484-bb88-46f6-a256-3c7ff0bf311c','justifycenter')}}</p>\n<p style=\"text-align: center;\"><span style=\"background-color: #ffffff;\"><a href=\"https://www.instoredesigndisplay.com/our-work/fayettechill\" style=\"background-color: #ffffff; font-weight: bold;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/WorkCardP-22-png-1.png\" loading=\"lazy\" style=\"margin: 30px 0px;\"></a></span></p>\n<h2 style=\"font-weight: normal;\">3. Opt for customized display cases for raw product.</h2>\n<p>The raw product you have in your dispensary, whether you're focused on marijuana, medical cannabis, or hemp flower, is naturally the crown jewel of your product lineup. You want these products to be the main attraction, but you also need:&nbsp;</p>\n<ul>\n<li aria-level=\"1\">Clear visibility&nbsp;</li>\n<li aria-level=\"1\"><a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">Security&nbsp;</a></li>\n<li aria-level=\"1\">Ease of maintenance&nbsp;</li>\n</ul>\n<p>As you create your retail space, working with a display designer to create the most suitable display cases and cannabis sampling tables will be incredibly valuable. Most of these cases are created from glass, but can boast a number of features, such as integrated lighting, temperature control, and branding attributes. For many operations, the main display case may also act as a service counter, which also calls for even more attention to display design for functionality.&nbsp;</p>\n<h2><strong><span style=\"font-size: 18px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Dispensary%20Table.png\" alt=\"Dispensary Table\" width=\"975\" loading=\"lazy\" style=\"width: 975px; margin: 30px 0px;\"></span></strong></h2>\n<h2 style=\"font-weight: normal;\">Design Your Custom Dispensary Experience with the Help of an Engaged Partner&nbsp;</h2>\n<p>At InStore Design Display, we are not just a service provider. We step in to walk alongside you to create the most exceptional customer experience for your brand. If you need help with the displays for your retail cannabis space, <span style=\"color: #f7943e;\"><a href=\"/request-a-consult\" rel=\"noopener\" style=\"color: #f7943e;\"><span style=\"font-weight: normal;\">reach out to us</span></a></span> so we can help you through everything from concept design to display production.&nbsp;</p>\n<p>{{cta('15c34785-1fb5-45ae-a41a-262da3903eee','justifycenter')}}</p>", "rssSummary" : "<p>There's no doubt about it, the last few years, relaxed laws surrounding cannabis and a keen focus on CBD have allowed the dispensary market to fully bloom. 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: true, "headHtml" : null, "header" : null, "htmlTitle" : "What is a Cash Wrap?", "id" : 41986856913, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "What is a Cash Wrap?", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135459522955 ], "topic_ids" : [ 135459522955 ], "campaign_name" : "Q1 2021 | IDD Process", "campaign_utm" : "Q1%202021%20%7C%20IDD%20Process", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/whats%20a%20cash%20wrap.png", "featured_image_alt_text" : "brand activation for retail environments", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Cash wraps are essential to your business for several reasons. It should be welcoming, visually appealing, and easy to maneuver for your customer.", "post_body" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p><!--more-->Likewise, every piece of furniture, every sign, every shelf, and every display in your retail store must also be placed carefully and with intent to convey your brand's message. Of course, just as in movies, some objects are more important than others. Take, for example, your cash wrap.</p>\n<h2 style=\"font-weight: normal;\">What's a Cash Wrap?</h2>\n<p>A cash wrap is where customers pay for their items, and it's where their items are wrapped up or sacked. Also known as the \"check out\" or the \"register,\" the term \"cash wrap\" is generally considered an industry term, so it's used more by staff and not as much by customers.</p>\n<p>Cash wraps come in all different sizes and forms. Small shops typically have a one-part cash wrap that involves a single countertop. The person ringing up the customer stands behind the counter and the cash register while the customer stands on the other side to pay. In larger shops, U-shaped cash wrap units and L-shaped units with two countertops perpendicular to each other are common, while circular cash wrap units are typical in department stores.</p>\n<h2 style=\"font-weight: normal;\">Why is the Cash Wrap Important?</h2>\n<p>Cash wraps are essential to your business for several reasons. Most notably, this is where your customers take money in the form of cash, credit cards, and cell phones out and pay for their items. If a customer has any final doubts about whether they want to go through with their purchase, it's going to happen at the cash wrap.</p>\n<p>It's the final step in making a sale and presents an opportunity for add-on sales based on a shopper's propensity for <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">impulse purchases</a><span style=\"font-weight: normal;\">.</span>&nbsp; As a result, the cash wrap needs to be welcoming, visually appealing, clean, comfortable, and easy to maneuver for your customer—and your clerks!</p>\n<h2 style=\"font-weight: normal;\">How Can You Make Your Cash Wrap Better?</h2>\n<p>Investing time, money, and energy in making your cash wrap more visually appealing and better equipped is critical to your business's success. Here are some do's and don'ts to get you started:</p>\n<h3 style=\"font-weight: normal;\">Do: Design your cash wrap to be functional.</h3>\n<p>When designing a new cash wrap, make sure to get your clerks' feedback. Well-designed storage behind the counter can help make the transaction more efficient and keep the cash wrap from getting cluttered. Thoughtful design can make it easier for your clerks to organize what's needed to wrap or sack the purchase and store items like register paper, extra pens, etc.&nbsp;&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Don't: Design your cash wrap without understanding the customer.</h3>\n<p>Ask the following questions in the design process: How will your customer use your cash wrap? Is the counter height friendly to customers in <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/regs2010/2010ADAStandards/2010ADAstandards.htm\" style=\"color: #f7943e; font-weight: normal;\">wheelchairs</a></span>? Is it easy to reach and use the credit card machine? Make a note of places you shop and how their cash wraps help or hinder the purchase process. Incorporate customer-centric ideas into your design, and then watch how it supports the checkout experience. <em>Remember: Your cash wrap is for the customer.</em></p>\n<h3 style=\"font-weight: normal;\">Do: Have your new cash wrap assembled on-site.</h3>\n<p>Pre-assembled cash wrap units have a higher risk of damage from shipping (e.g., chipped corners). Cash wraps assembled on-site typically have fewer issues because the pieces are easier to ship, and if damaged, only that part needs to be replaced rather than the whole unit. Also, shipping costs can be significantly higher for assembled cash wraps because they are often an awkward shape and too large for standard pallets.</p>\n<h3 style=\"font-weight: normal;\">Don't: Hide your cash wrap.</h3>\n<p>Ever had difficulty finding the register in a store? If the checkout area isn't apparent, this might be just enough for your customer to set their things down anywhere and leave. To avoid this, always make sure your cash wrap is noticeable. Thinking through the signage, lights, and placement during the <a href=\"/blog/the-science-behind-awesome-retail-layout-design\" rel=\"noopener\" style=\"font-weight: normal;\">design process</a><span style=\"font-weight: normal;\"> </span>is key to avoiding this mistake.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h3 style=\"font-weight: normal;\">Do: Keep your cash wrap clean.</h3>\n<p>No one wants to approach a cash wrap with clutter all over it. If you stack products, papers, and other things on the counter, it can deter customers who think the register is completely closed. Also, one or two retail display signs are okay on the cash wrap. You can let customers know about upcoming events, coupons, credit card discounts, etc. However, your space will look messy if you get carried away with signs.</p>\n<h3 style=\"font-weight: normal;\">Don't: Let maintenance lapse.</h3>\n<p>Cash wraps get the most wear and tear in your store. Thus, maintenance is vital to keep it looking presentable. Watch for nicks on corners, marks on the base, places where laminate can peel. Thinking about the wear and tear potential during the design phase can prevent issues by choosing the right materials for your situation and usage.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Do: Consider additional display needs.</h3>\n<p>At the cash wrap, you want to encourage impulse buys. According to a <span>poll conducted by Creditcards.com</span>, \"84 percent of poll respondents say they've made an impulse purchase at some time.\" These are the purchases customers never really planned on making, but when they presented with them at the point of sale, it's easy to say, \"why not?\" Impulse buys are more likely when it's a relatively small purchase, like a pack of gum or a keychain. Displays that help organize these items will also help keep your cash wrap neat and tidy.</p>\n<h2 style=\"font-weight: normal;\">Your Store's Cash Wrap Matters</h2>\n<p>The great thing about retail is that it's easy to put yourself into your customers' shoes. After all, you are a customer too when you shop at other businesses.</p>\n<p>With this in mind, take a look at cash wraps where you shop, and be more discerning about the elements you do or do not find there:</p>\n<ul>\n<li aria-level=\"1\">Were the countertop and other design elements clean and neat?</li>\n<li aria-level=\"1\">What was the state of the area behind the counter?</li>\n<li aria-level=\"1\">Did the payment terminal work quickly and easily if you paid by card?</li>\n<li aria-level=\"1\">How were the point-of-purchase displays organized to encourage impulse buys?</li>\n<li aria-level=\"1\">Was there a place to set your personal item(s)(e.g., purse, cane)?</li>\n</ul>\n<p>As you begin to notice more about this area of other stores, you'll soon see how vital a well-designed cash wrap is.</p>\n<h2 style=\"font-weight: normal;\">Need some cash wrap design inspiration?</h2>\n<p>Check out the images below to see our past work designing cash wrap displays and other essential retail spaces.</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IDD-Cash%20Wrap%20and%20Wall%2016x20-jpg.jpeg\" loading=\"lazy\" width=\"572\" style=\"width: 572px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cash%20Wrap-jpg.jpeg\" alt=\"Cash Wrap-jpg\" width=\"564\" loading=\"lazy\" style=\"width: 564px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p>{{cta('7655cc0d-611c-4145-bea8-407ea115d2b8','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695854956111, "rss_body" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p><!--more-->Likewise, every piece of furniture, every sign, every shelf, and every display in your retail store must also be placed carefully and with intent to convey your brand's message. Of course, just as in movies, some objects are more important than others. Take, for example, your cash wrap.</p>\n<h2 style=\"font-weight: normal;\">What's a Cash Wrap?</h2>\n<p>A cash wrap is where customers pay for their items, and it's where their items are wrapped up or sacked. Also known as the \"check out\" or the \"register,\" the term \"cash wrap\" is generally considered an industry term, so it's used more by staff and not as much by customers.</p>\n<p>Cash wraps come in all different sizes and forms. Small shops typically have a one-part cash wrap that involves a single countertop. The person ringing up the customer stands behind the counter and the cash register while the customer stands on the other side to pay. In larger shops, U-shaped cash wrap units and L-shaped units with two countertops perpendicular to each other are common, while circular cash wrap units are typical in department stores.</p>\n<h2 style=\"font-weight: normal;\">Why is the Cash Wrap Important?</h2>\n<p>Cash wraps are essential to your business for several reasons. Most notably, this is where your customers take money in the form of cash, credit cards, and cell phones out and pay for their items. If a customer has any final doubts about whether they want to go through with their purchase, it's going to happen at the cash wrap.</p>\n<p>It's the final step in making a sale and presents an opportunity for add-on sales based on a shopper's propensity for <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">impulse purchases</a><span style=\"font-weight: normal;\">.</span>&nbsp; As a result, the cash wrap needs to be welcoming, visually appealing, clean, comfortable, and easy to maneuver for your customer—and your clerks!</p>\n<h2 style=\"font-weight: normal;\">How Can You Make Your Cash Wrap Better?</h2>\n<p>Investing time, money, and energy in making your cash wrap more visually appealing and better equipped is critical to your business's success. Here are some do's and don'ts to get you started:</p>\n<h3 style=\"font-weight: normal;\">Do: Design your cash wrap to be functional.</h3>\n<p>When designing a new cash wrap, make sure to get your clerks' feedback. Well-designed storage behind the counter can help make the transaction more efficient and keep the cash wrap from getting cluttered. Thoughtful design can make it easier for your clerks to organize what's needed to wrap or sack the purchase and store items like register paper, extra pens, etc.&nbsp;&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Don't: Design your cash wrap without understanding the customer.</h3>\n<p>Ask the following questions in the design process: How will your customer use your cash wrap? Is the counter height friendly to customers in <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/regs2010/2010ADAStandards/2010ADAstandards.htm\" style=\"color: #f7943e; font-weight: normal;\">wheelchairs</a></span>? Is it easy to reach and use the credit card machine? Make a note of places you shop and how their cash wraps help or hinder the purchase process. Incorporate customer-centric ideas into your design, and then watch how it supports the checkout experience. <em>Remember: Your cash wrap is for the customer.</em></p>\n<h3 style=\"font-weight: normal;\">Do: Have your new cash wrap assembled on-site.</h3>\n<p>Pre-assembled cash wrap units have a higher risk of damage from shipping (e.g., chipped corners). Cash wraps assembled on-site typically have fewer issues because the pieces are easier to ship, and if damaged, only that part needs to be replaced rather than the whole unit. Also, shipping costs can be significantly higher for assembled cash wraps because they are often an awkward shape and too large for standard pallets.</p>\n<h3 style=\"font-weight: normal;\">Don't: Hide your cash wrap.</h3>\n<p>Ever had difficulty finding the register in a store? If the checkout area isn't apparent, this might be just enough for your customer to set their things down anywhere and leave. To avoid this, always make sure your cash wrap is noticeable. Thinking through the signage, lights, and placement during the <a href=\"/blog/the-science-behind-awesome-retail-layout-design\" rel=\"noopener\" style=\"font-weight: normal;\">design process</a><span style=\"font-weight: normal;\"> </span>is key to avoiding this mistake.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h3 style=\"font-weight: normal;\">Do: Keep your cash wrap clean.</h3>\n<p>No one wants to approach a cash wrap with clutter all over it. If you stack products, papers, and other things on the counter, it can deter customers who think the register is completely closed. Also, one or two retail display signs are okay on the cash wrap. You can let customers know about upcoming events, coupons, credit card discounts, etc. However, your space will look messy if you get carried away with signs.</p>\n<h3 style=\"font-weight: normal;\">Don't: Let maintenance lapse.</h3>\n<p>Cash wraps get the most wear and tear in your store. Thus, maintenance is vital to keep it looking presentable. Watch for nicks on corners, marks on the base, places where laminate can peel. Thinking about the wear and tear potential during the design phase can prevent issues by choosing the right materials for your situation and usage.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Do: Consider additional display needs.</h3>\n<p>At the cash wrap, you want to encourage impulse buys. According to a <span>poll conducted by Creditcards.com</span>, \"84 percent of poll respondents say they've made an impulse purchase at some time.\" These are the purchases customers never really planned on making, but when they presented with them at the point of sale, it's easy to say, \"why not?\" Impulse buys are more likely when it's a relatively small purchase, like a pack of gum or a keychain. Displays that help organize these items will also help keep your cash wrap neat and tidy.</p>\n<h2 style=\"font-weight: normal;\">Your Store's Cash Wrap Matters</h2>\n<p>The great thing about retail is that it's easy to put yourself into your customers' shoes. After all, you are a customer too when you shop at other businesses.</p>\n<p>With this in mind, take a look at cash wraps where you shop, and be more discerning about the elements you do or do not find there:</p>\n<ul>\n<li aria-level=\"1\">Were the countertop and other design elements clean and neat?</li>\n<li aria-level=\"1\">What was the state of the area behind the counter?</li>\n<li aria-level=\"1\">Did the payment terminal work quickly and easily if you paid by card?</li>\n<li aria-level=\"1\">How were the point-of-purchase displays organized to encourage impulse buys?</li>\n<li aria-level=\"1\">Was there a place to set your personal item(s)(e.g., purse, cane)?</li>\n</ul>\n<p>As you begin to notice more about this area of other stores, you'll soon see how vital a well-designed cash wrap is.</p>\n<h2 style=\"font-weight: normal;\">Need some cash wrap design inspiration?</h2>\n<p>Check out the images below to see our past work designing cash wrap displays and other essential retail spaces.</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IDD-Cash%20Wrap%20and%20Wall%2016x20-jpg.jpeg\" loading=\"lazy\" width=\"572\" style=\"width: 572px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cash%20Wrap-jpg.jpeg\" alt=\"Cash Wrap-jpg\" width=\"564\" loading=\"lazy\" style=\"width: 564px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p>{{cta('7655cc0d-611c-4145-bea8-407ea115d2b8','justifycenter')}}</p>", "rss_summary" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "blog_post_schedule_task_uid" : null, "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE_NOT_SENT" }, "metaDescription" : "Cash wraps are essential to your business for several reasons. 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Of course, just as in movies, some objects are more important than others. Take, for example, your cash wrap.</p>\n<h2 style=\"font-weight: normal;\">What's a Cash Wrap?</h2>\n<p>A cash wrap is where customers pay for their items, and it's where their items are wrapped up or sacked. Also known as the \"check out\" or the \"register,\" the term \"cash wrap\" is generally considered an industry term, so it's used more by staff and not as much by customers.</p>\n<p>Cash wraps come in all different sizes and forms. Small shops typically have a one-part cash wrap that involves a single countertop. The person ringing up the customer stands behind the counter and the cash register while the customer stands on the other side to pay. In larger shops, U-shaped cash wrap units and L-shaped units with two countertops perpendicular to each other are common, while circular cash wrap units are typical in department stores.</p>\n<h2 style=\"font-weight: normal;\">Why is the Cash Wrap Important?</h2>\n<p>Cash wraps are essential to your business for several reasons. Most notably, this is where your customers take money in the form of cash, credit cards, and cell phones out and pay for their items. If a customer has any final doubts about whether they want to go through with their purchase, it's going to happen at the cash wrap.</p>\n<p>It's the final step in making a sale and presents an opportunity for add-on sales based on a shopper's propensity for <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">impulse purchases</a><span style=\"font-weight: normal;\">.</span>&nbsp; As a result, the cash wrap needs to be welcoming, visually appealing, clean, comfortable, and easy to maneuver for your customer—and your clerks!</p>\n<h2 style=\"font-weight: normal;\">How Can You Make Your Cash Wrap Better?</h2>\n<p>Investing time, money, and energy in making your cash wrap more visually appealing and better equipped is critical to your business's success. Here are some do's and don'ts to get you started:</p>\n<h3 style=\"font-weight: normal;\">Do: Design your cash wrap to be functional.</h3>\n<p>When designing a new cash wrap, make sure to get your clerks' feedback. Well-designed storage behind the counter can help make the transaction more efficient and keep the cash wrap from getting cluttered. Thoughtful design can make it easier for your clerks to organize what's needed to wrap or sack the purchase and store items like register paper, extra pens, etc.&nbsp;&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Don't: Design your cash wrap without understanding the customer.</h3>\n<p>Ask the following questions in the design process: How will your customer use your cash wrap? Is the counter height friendly to customers in <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/regs2010/2010ADAStandards/2010ADAstandards.htm\" style=\"color: #f7943e; font-weight: normal;\">wheelchairs</a></span>? Is it easy to reach and use the credit card machine? Make a note of places you shop and how their cash wraps help or hinder the purchase process. Incorporate customer-centric ideas into your design, and then watch how it supports the checkout experience. <em>Remember: Your cash wrap is for the customer.</em></p>\n<h3 style=\"font-weight: normal;\">Do: Have your new cash wrap assembled on-site.</h3>\n<p>Pre-assembled cash wrap units have a higher risk of damage from shipping (e.g., chipped corners). Cash wraps assembled on-site typically have fewer issues because the pieces are easier to ship, and if damaged, only that part needs to be replaced rather than the whole unit. Also, shipping costs can be significantly higher for assembled cash wraps because they are often an awkward shape and too large for standard pallets.</p>\n<h3 style=\"font-weight: normal;\">Don't: Hide your cash wrap.</h3>\n<p>Ever had difficulty finding the register in a store? If the checkout area isn't apparent, this might be just enough for your customer to set their things down anywhere and leave. To avoid this, always make sure your cash wrap is noticeable. Thinking through the signage, lights, and placement during the <a href=\"/blog/the-science-behind-awesome-retail-layout-design\" rel=\"noopener\" style=\"font-weight: normal;\">design process</a><span style=\"font-weight: normal;\"> </span>is key to avoiding this mistake.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h3 style=\"font-weight: normal;\">Do: Keep your cash wrap clean.</h3>\n<p>No one wants to approach a cash wrap with clutter all over it. If you stack products, papers, and other things on the counter, it can deter customers who think the register is completely closed. Also, one or two retail display signs are okay on the cash wrap. You can let customers know about upcoming events, coupons, credit card discounts, etc. However, your space will look messy if you get carried away with signs.</p>\n<h3 style=\"font-weight: normal;\">Don't: Let maintenance lapse.</h3>\n<p>Cash wraps get the most wear and tear in your store. Thus, maintenance is vital to keep it looking presentable. Watch for nicks on corners, marks on the base, places where laminate can peel. Thinking about the wear and tear potential during the design phase can prevent issues by choosing the right materials for your situation and usage.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Do: Consider additional display needs.</h3>\n<p>At the cash wrap, you want to encourage impulse buys. According to a <span>poll conducted by Creditcards.com</span>, \"84 percent of poll respondents say they've made an impulse purchase at some time.\" These are the purchases customers never really planned on making, but when they presented with them at the point of sale, it's easy to say, \"why not?\" Impulse buys are more likely when it's a relatively small purchase, like a pack of gum or a keychain. Displays that help organize these items will also help keep your cash wrap neat and tidy.</p>\n<h2 style=\"font-weight: normal;\">Your Store's Cash Wrap Matters</h2>\n<p>The great thing about retail is that it's easy to put yourself into your customers' shoes. After all, you are a customer too when you shop at other businesses.</p>\n<p>With this in mind, take a look at cash wraps where you shop, and be more discerning about the elements you do or do not find there:</p>\n<ul>\n<li aria-level=\"1\">Were the countertop and other design elements clean and neat?</li>\n<li aria-level=\"1\">What was the state of the area behind the counter?</li>\n<li aria-level=\"1\">Did the payment terminal work quickly and easily if you paid by card?</li>\n<li aria-level=\"1\">How were the point-of-purchase displays organized to encourage impulse buys?</li>\n<li aria-level=\"1\">Was there a place to set your personal item(s)(e.g., purse, cane)?</li>\n</ul>\n<p>As you begin to notice more about this area of other stores, you'll soon see how vital a well-designed cash wrap is.</p>\n<h2 style=\"font-weight: normal;\">Need some cash wrap design inspiration?</h2>\n<p>Check out the images below to see our past work designing cash wrap displays and other essential retail spaces.</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IDD-Cash%20Wrap%20and%20Wall%2016x20-jpg.jpeg\" loading=\"lazy\" width=\"572\" style=\"width: 572px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cash%20Wrap-jpg.jpeg\" alt=\"Cash Wrap-jpg\" width=\"564\" loading=\"lazy\" style=\"width: 564px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p>{{cta('7655cc0d-611c-4145-bea8-407ea115d2b8','justifycenter')}}</p>", "postBodyRss" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p><!--more-->Likewise, every piece of furniture, every sign, every shelf, and every display in your retail store must also be placed carefully and with intent to convey your brand's message. Of course, just as in movies, some objects are more important than others. Take, for example, your cash wrap.</p>\n<h2 style=\"font-weight: normal;\">What's a Cash Wrap?</h2>\n<p>A cash wrap is where customers pay for their items, and it's where their items are wrapped up or sacked. Also known as the \"check out\" or the \"register,\" the term \"cash wrap\" is generally considered an industry term, so it's used more by staff and not as much by customers.</p>\n<p>Cash wraps come in all different sizes and forms. Small shops typically have a one-part cash wrap that involves a single countertop. The person ringing up the customer stands behind the counter and the cash register while the customer stands on the other side to pay. In larger shops, U-shaped cash wrap units and L-shaped units with two countertops perpendicular to each other are common, while circular cash wrap units are typical in department stores.</p>\n<h2 style=\"font-weight: normal;\">Why is the Cash Wrap Important?</h2>\n<p>Cash wraps are essential to your business for several reasons. Most notably, this is where your customers take money in the form of cash, credit cards, and cell phones out and pay for their items. If a customer has any final doubts about whether they want to go through with their purchase, it's going to happen at the cash wrap.</p>\n<p>It's the final step in making a sale and presents an opportunity for add-on sales based on a shopper's propensity for <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">impulse purchases</a><span style=\"font-weight: normal;\">.</span>&nbsp; As a result, the cash wrap needs to be welcoming, visually appealing, clean, comfortable, and easy to maneuver for your customer—and your clerks!</p>\n<h2 style=\"font-weight: normal;\">How Can You Make Your Cash Wrap Better?</h2>\n<p>Investing time, money, and energy in making your cash wrap more visually appealing and better equipped is critical to your business's success. Here are some do's and don'ts to get you started:</p>\n<h3 style=\"font-weight: normal;\">Do: Design your cash wrap to be functional.</h3>\n<p>When designing a new cash wrap, make sure to get your clerks' feedback. Well-designed storage behind the counter can help make the transaction more efficient and keep the cash wrap from getting cluttered. Thoughtful design can make it easier for your clerks to organize what's needed to wrap or sack the purchase and store items like register paper, extra pens, etc.&nbsp;&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Don't: Design your cash wrap without understanding the customer.</h3>\n<p>Ask the following questions in the design process: How will your customer use your cash wrap? Is the counter height friendly to customers in <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/regs2010/2010ADAStandards/2010ADAstandards.htm\" style=\"color: #f7943e; font-weight: normal;\">wheelchairs</a></span>? Is it easy to reach and use the credit card machine? Make a note of places you shop and how their cash wraps help or hinder the purchase process. Incorporate customer-centric ideas into your design, and then watch how it supports the checkout experience. <em>Remember: Your cash wrap is for the customer.</em></p>\n<h3 style=\"font-weight: normal;\">Do: Have your new cash wrap assembled on-site.</h3>\n<p>Pre-assembled cash wrap units have a higher risk of damage from shipping (e.g., chipped corners). Cash wraps assembled on-site typically have fewer issues because the pieces are easier to ship, and if damaged, only that part needs to be replaced rather than the whole unit. Also, shipping costs can be significantly higher for assembled cash wraps because they are often an awkward shape and too large for standard pallets.</p>\n<h3 style=\"font-weight: normal;\">Don't: Hide your cash wrap.</h3>\n<p>Ever had difficulty finding the register in a store? If the checkout area isn't apparent, this might be just enough for your customer to set their things down anywhere and leave. To avoid this, always make sure your cash wrap is noticeable. Thinking through the signage, lights, and placement during the <a href=\"/blog/the-science-behind-awesome-retail-layout-design\" rel=\"noopener\" style=\"font-weight: normal;\">design process</a><span style=\"font-weight: normal;\"> </span>is key to avoiding this mistake.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h3 style=\"font-weight: normal;\">Do: Keep your cash wrap clean.</h3>\n<p>No one wants to approach a cash wrap with clutter all over it. If you stack products, papers, and other things on the counter, it can deter customers who think the register is completely closed. Also, one or two retail display signs are okay on the cash wrap. You can let customers know about upcoming events, coupons, credit card discounts, etc. However, your space will look messy if you get carried away with signs.</p>\n<h3 style=\"font-weight: normal;\">Don't: Let maintenance lapse.</h3>\n<p>Cash wraps get the most wear and tear in your store. Thus, maintenance is vital to keep it looking presentable. Watch for nicks on corners, marks on the base, places where laminate can peel. Thinking about the wear and tear potential during the design phase can prevent issues by choosing the right materials for your situation and usage.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Do: Consider additional display needs.</h3>\n<p>At the cash wrap, you want to encourage impulse buys. According to a <span>poll conducted by Creditcards.com</span>, \"84 percent of poll respondents say they've made an impulse purchase at some time.\" These are the purchases customers never really planned on making, but when they presented with them at the point of sale, it's easy to say, \"why not?\" Impulse buys are more likely when it's a relatively small purchase, like a pack of gum or a keychain. Displays that help organize these items will also help keep your cash wrap neat and tidy.</p>\n<h2 style=\"font-weight: normal;\">Your Store's Cash Wrap Matters</h2>\n<p>The great thing about retail is that it's easy to put yourself into your customers' shoes. After all, you are a customer too when you shop at other businesses.</p>\n<p>With this in mind, take a look at cash wraps where you shop, and be more discerning about the elements you do or do not find there:</p>\n<ul>\n<li aria-level=\"1\">Were the countertop and other design elements clean and neat?</li>\n<li aria-level=\"1\">What was the state of the area behind the counter?</li>\n<li aria-level=\"1\">Did the payment terminal work quickly and easily if you paid by card?</li>\n<li aria-level=\"1\">How were the point-of-purchase displays organized to encourage impulse buys?</li>\n<li aria-level=\"1\">Was there a place to set your personal item(s)(e.g., purse, cane)?</li>\n</ul>\n<p>As you begin to notice more about this area of other stores, you'll soon see how vital a well-designed cash wrap is.</p>\n<h2 style=\"font-weight: normal;\">Need some cash wrap design inspiration?</h2>\n<p>Check out the images below to see our past work designing cash wrap displays and other essential retail spaces.</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IDD-Cash%20Wrap%20and%20Wall%2016x20-jpg.jpeg\" loading=\"lazy\" width=\"572\" style=\"width: 572px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cash%20Wrap-jpg.jpeg\" alt=\"Cash Wrap-jpg\" width=\"564\" loading=\"lazy\" style=\"width: 564px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p>{{cta('7655cc0d-611c-4145-bea8-407ea115d2b8','justifycenter')}}</p>", "postEmailContent" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/whats%20a%20cash%20wrap.png", "postListContent" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/whats%20a%20cash%20wrap.png", "postRssContent" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/whats%20a%20cash%20wrap.png", "postSummary" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p></p>", "postSummaryRss" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "pKNYiCZh", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/cbd%20and%20cannabis%20tips.png", "previousPostFeaturedImageAltText" : "cannabis display marketing", "previousPostName" : "3 Important Dispensary Display Case Attributes for Cannabis & CBD Retailers", "previousPostSlug" : "insights/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1614289776000, "publishDateLocalTime" : 1614289776000, "publishDateLocalized" : { "date" : 1614289776000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695854956111, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/what-is-a-cash-wrap", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p><!--more-->Likewise, every piece of furniture, every sign, every shelf, and every display in your retail store must also be placed carefully and with intent to convey your brand's message. Of course, just as in movies, some objects are more important than others. Take, for example, your cash wrap.</p>\n<h2 style=\"font-weight: normal;\">What's a Cash Wrap?</h2>\n<p>A cash wrap is where customers pay for their items, and it's where their items are wrapped up or sacked. Also known as the \"check out\" or the \"register,\" the term \"cash wrap\" is generally considered an industry term, so it's used more by staff and not as much by customers.</p>\n<p>Cash wraps come in all different sizes and forms. Small shops typically have a one-part cash wrap that involves a single countertop. The person ringing up the customer stands behind the counter and the cash register while the customer stands on the other side to pay. In larger shops, U-shaped cash wrap units and L-shaped units with two countertops perpendicular to each other are common, while circular cash wrap units are typical in department stores.</p>\n<h2 style=\"font-weight: normal;\">Why is the Cash Wrap Important?</h2>\n<p>Cash wraps are essential to your business for several reasons. Most notably, this is where your customers take money in the form of cash, credit cards, and cell phones out and pay for their items. If a customer has any final doubts about whether they want to go through with their purchase, it's going to happen at the cash wrap.</p>\n<p>It's the final step in making a sale and presents an opportunity for add-on sales based on a shopper's propensity for <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\" style=\"font-weight: normal;\">impulse purchases</a><span style=\"font-weight: normal;\">.</span>&nbsp; As a result, the cash wrap needs to be welcoming, visually appealing, clean, comfortable, and easy to maneuver for your customer—and your clerks!</p>\n<h2 style=\"font-weight: normal;\">How Can You Make Your Cash Wrap Better?</h2>\n<p>Investing time, money, and energy in making your cash wrap more visually appealing and better equipped is critical to your business's success. Here are some do's and don'ts to get you started:</p>\n<h3 style=\"font-weight: normal;\">Do: Design your cash wrap to be functional.</h3>\n<p>When designing a new cash wrap, make sure to get your clerks' feedback. Well-designed storage behind the counter can help make the transaction more efficient and keep the cash wrap from getting cluttered. Thoughtful design can make it easier for your clerks to organize what's needed to wrap or sack the purchase and store items like register paper, extra pens, etc.&nbsp;&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Don't: Design your cash wrap without understanding the customer.</h3>\n<p>Ask the following questions in the design process: How will your customer use your cash wrap? Is the counter height friendly to customers in <span style=\"color: #f7943e;\"><a href=\"https://www.ada.gov/regs2010/2010ADAStandards/2010ADAstandards.htm\" style=\"color: #f7943e; font-weight: normal;\">wheelchairs</a></span>? Is it easy to reach and use the credit card machine? Make a note of places you shop and how their cash wraps help or hinder the purchase process. Incorporate customer-centric ideas into your design, and then watch how it supports the checkout experience. <em>Remember: Your cash wrap is for the customer.</em></p>\n<h3 style=\"font-weight: normal;\">Do: Have your new cash wrap assembled on-site.</h3>\n<p>Pre-assembled cash wrap units have a higher risk of damage from shipping (e.g., chipped corners). Cash wraps assembled on-site typically have fewer issues because the pieces are easier to ship, and if damaged, only that part needs to be replaced rather than the whole unit. Also, shipping costs can be significantly higher for assembled cash wraps because they are often an awkward shape and too large for standard pallets.</p>\n<h3 style=\"font-weight: normal;\">Don't: Hide your cash wrap.</h3>\n<p>Ever had difficulty finding the register in a store? If the checkout area isn't apparent, this might be just enough for your customer to set their things down anywhere and leave. To avoid this, always make sure your cash wrap is noticeable. Thinking through the signage, lights, and placement during the <a href=\"/blog/the-science-behind-awesome-retail-layout-design\" rel=\"noopener\" style=\"font-weight: normal;\">design process</a><span style=\"font-weight: normal;\"> </span>is key to avoiding this mistake.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h3 style=\"font-weight: normal;\">Do: Keep your cash wrap clean.</h3>\n<p>No one wants to approach a cash wrap with clutter all over it. If you stack products, papers, and other things on the counter, it can deter customers who think the register is completely closed. Also, one or two retail display signs are okay on the cash wrap. You can let customers know about upcoming events, coupons, credit card discounts, etc. However, your space will look messy if you get carried away with signs.</p>\n<h3 style=\"font-weight: normal;\">Don't: Let maintenance lapse.</h3>\n<p>Cash wraps get the most wear and tear in your store. Thus, maintenance is vital to keep it looking presentable. Watch for nicks on corners, marks on the base, places where laminate can peel. Thinking about the wear and tear potential during the design phase can prevent issues by choosing the right materials for your situation and usage.&nbsp;</p>\n<h3 style=\"font-weight: normal;\">Do: Consider additional display needs.</h3>\n<p>At the cash wrap, you want to encourage impulse buys. 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After all, you are a customer too when you shop at other businesses.</p>\n<p>With this in mind, take a look at cash wraps where you shop, and be more discerning about the elements you do or do not find there:</p>\n<ul>\n<li aria-level=\"1\">Were the countertop and other design elements clean and neat?</li>\n<li aria-level=\"1\">What was the state of the area behind the counter?</li>\n<li aria-level=\"1\">Did the payment terminal work quickly and easily if you paid by card?</li>\n<li aria-level=\"1\">How were the point-of-purchase displays organized to encourage impulse buys?</li>\n<li aria-level=\"1\">Was there a place to set your personal item(s)(e.g., purse, cane)?</li>\n</ul>\n<p>As you begin to notice more about this area of other stores, you'll soon see how vital a well-designed cash wrap is.</p>\n<h2 style=\"font-weight: normal;\">Need some cash wrap design inspiration?</h2>\n<p>Check out the images below to see our past work designing cash wrap displays and other essential retail spaces.</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IDD-Cash%20Wrap%20and%20Wall%2016x20-jpg.jpeg\" loading=\"lazy\" width=\"572\" style=\"width: 572px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cash%20Wrap-jpg.jpeg\" alt=\"Cash Wrap-jpg\" width=\"564\" loading=\"lazy\" style=\"width: 564px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<p>{{cta('7655cc0d-611c-4145-bea8-407ea115d2b8','justifycenter')}}</p>", "rssSummary" : "<p>They say that in great films, every object you see in absolutely every shot of the movie was placed there expressly and has a unique purpose in driving the story.</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/whats%20a%20cash%20wrap.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710197356072, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/f58c8358-267e-4388-9723-9eab17d2630a.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/what-is-a-cash-wrap", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135459522955 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695055919317, "deletedAt" : 0, "description" : "", "id" : 135459522955, "label" : "Brand Activation", "language" : "en", "name" : "Brand Activation", "portalId" : 4871505, "slug" : "brand-activation", "translatedFromId" : null, "translations" : { }, "updated" : 1695055919317 } ], "tagNames" : [ "Brand Activation" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "What is a Cash Wrap?", "tmsId" : null, "topicIds" : [ 135459522955 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695055919317, "deletedAt" : 0, "description" : "", "id" : 135459522955, "label" : "Brand Activation", "language" : "en", "name" : "Brand Activation", "portalId" : 4871505, "slug" : "brand-activation", "translatedFromId" : null, "translations" : { }, "updated" : 1695055919317 } ], "topicNames" : [ "Brand Activation" ], "topics" : [ 135459522955 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1695854956453, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/what-is-a-cash-wrap", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. Here are some tips on how to keep customers coming.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135459522955 ], "topic_ids" : [ 135459522955 ], "campaign_name" : "Q1 2021 | Rethinking Retail", "campaign_utm" : "Q1%202021%20%7C%20Rethinking%20Retail", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/retailtainment.png", "featured_image_alt_text" : "experiential retail brick-and-mortar stores", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Brick-and-mortar retail stores are still relevant for in-person shopping when they deliver an engaging experience. ", "post_body" : "<p>&nbsp;</p>\n<p>Is brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. Here are some tips on how to keep customers coming.</p>\n<!--more-->\n<h2>It's About the Experience</h2>\n<p>Enter \"<a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\"><span>retailtainment</span></a>\"—a form of experiential retail designed to inject life into conventional retail stores and make the <a href=\"https://www.instoredesigndisplay.com/blog/lessons-learned-from-our-first-holiday-shopping-season-in-a-pandemic\"><span>shopping experience</span></a> entertaining, fun, and memorable.&nbsp; The overarching aim of retailtainment is to engage and educate shoppers while they peruse in-store offerings. Those satisfied with experiential retail are more likely to buy, return for subsequent visits, and steer <em>others </em>toward the store by sharing on social media.</p>\n<h2>Deliver a Shared Experience</h2>\n<p>Social media can influence purchases in-store when friends post about products—aka word of mouth. According to a report from <a href=\"https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf\"><span>Deloitte</span></a>, \"Consumers who use social media during their shopping process are ≈4x more likely than non-users to spend more or significantly more on purchases as a result of a digital shopping experience.\" The overarching aim is for the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> to prove indelible enough that customers want to share it with their friends, buy the product, then continue to think about it long after making a purchase.&nbsp;</p>\n<p style=\"padding-left: 40px;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b')}}</p>\n<h2>Find the Balance</h2>\n<p>There is a delicate balance between providing an enjoyable and educational experience and overdoing experience-based retail with an abundance of large screens, endless noise, and overstimulation. Retailers and brands who engage customers through the <em>strategic </em>use of experiential retail will succeed in separating their establishment and products from the rest.&nbsp;&nbsp;</p>\n<p><span style=\"color: #f7943e;\"><a href=\"https://www.instoredesigndisplay.com/blog/the-power-of-storytelling-in-retail-displays\" style=\"color: #f7943e;\">Retail displays</a></span> that combine products with entertainment can make the traditional in-store shopping experience more alluring. In some cases, simply adding a product display with technology such as a demonstration or instructional video makes the difference between customers bypassing a product and buying it.&nbsp;</p>\n<h2>Customers Are in the Driver's Seat</h2>\n<p>The days of capturing additional market share by providing customers with the broadest possible selection or the lowest possible price are fading. An <span style=\"color: #f7943e;\"><a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\" style=\"color: #f7943e;\">enjoyable shopping experience</a></span> may be the new bare minimum to counter the ease of online shopping. In particular, the millennial and Generation Z age cohorts represent the big-spenders of the future, and they <em>crave</em> experiences as opposed to material objects. Brands and retailers that invest the effort necessary to build a community around their offerings <em>will </em>likely prevail.</p>\n<p>The bottom line? Even with breakthroughs in technology that have empowered customers, shoppers are still eager to go to <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar stores</a>. Provide an immersive shopping experience through customized video and audio built into product displays, and experience-hungry shoppers will be back for more. Brick-and-mortar retail stores that embrace the opportunity to “retailtain” customers will have a better chance of <em>thriving</em> as the experience economy takes off.</p>\n<p style=\"padding-left: 80px;\">{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695918906511, "rss_body" : "<p>&nbsp;</p>\n<p>Is brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. Here are some tips on how to keep customers coming.</p>\n<!--more-->\n<h2>It's About the Experience</h2>\n<p>Enter \"<a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\"><span>retailtainment</span></a>\"—a form of experiential retail designed to inject life into conventional retail stores and make the <a href=\"https://www.instoredesigndisplay.com/blog/lessons-learned-from-our-first-holiday-shopping-season-in-a-pandemic\"><span>shopping experience</span></a> entertaining, fun, and memorable.&nbsp; The overarching aim of retailtainment is to engage and educate shoppers while they peruse in-store offerings. Those satisfied with experiential retail are more likely to buy, return for subsequent visits, and steer <em>others </em>toward the store by sharing on social media.</p>\n<h2>Deliver a Shared Experience</h2>\n<p>Social media can influence purchases in-store when friends post about products—aka word of mouth. According to a report from <a href=\"https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf\"><span>Deloitte</span></a>, \"Consumers who use social media during their shopping process are ≈4x more likely than non-users to spend more or significantly more on purchases as a result of a digital shopping experience.\" The overarching aim is for the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> to prove indelible enough that customers want to share it with their friends, buy the product, then continue to think about it long after making a purchase.&nbsp;</p>\n<p style=\"padding-left: 40px;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b')}}</p>\n<h2>Find the Balance</h2>\n<p>There is a delicate balance between providing an enjoyable and educational experience and overdoing experience-based retail with an abundance of large screens, endless noise, and overstimulation. Retailers and brands who engage customers through the <em>strategic </em>use of experiential retail will succeed in separating their establishment and products from the rest.&nbsp;&nbsp;</p>\n<p><span style=\"color: #f7943e;\"><a href=\"https://www.instoredesigndisplay.com/blog/the-power-of-storytelling-in-retail-displays\" style=\"color: #f7943e;\">Retail displays</a></span> that combine products with entertainment can make the traditional in-store shopping experience more alluring. In some cases, simply adding a product display with technology such as a demonstration or instructional video makes the difference between customers bypassing a product and buying it.&nbsp;</p>\n<h2>Customers Are in the Driver's Seat</h2>\n<p>The days of capturing additional market share by providing customers with the broadest possible selection or the lowest possible price are fading. An <span style=\"color: #f7943e;\"><a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\" style=\"color: #f7943e;\">enjoyable shopping experience</a></span> may be the new bare minimum to counter the ease of online shopping. In particular, the millennial and Generation Z age cohorts represent the big-spenders of the future, and they <em>crave</em> experiences as opposed to material objects. Brands and retailers that invest the effort necessary to build a community around their offerings <em>will </em>likely prevail.</p>\n<p>The bottom line? Even with breakthroughs in technology that have empowered customers, shoppers are still eager to go to <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar stores</a>. Provide an immersive shopping experience through customized video and audio built into product displays, and experience-hungry shoppers will be back for more. Brick-and-mortar retail stores that embrace the opportunity to “retailtain” customers will have a better chance of <em>thriving</em> as the experience economy takes off.</p>\n<p style=\"padding-left: 80px;\">{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51')}}</p>", "rss_summary" : "<p>&nbsp;</p>\n<p>Is brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. 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Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. Here are some tips on how to keep customers coming.</p>\n<!--more-->\n<h2>It's About the Experience</h2>\n<p>Enter \"<a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\"><span>retailtainment</span></a>\"—a form of experiential retail designed to inject life into conventional retail stores and make the <a href=\"https://www.instoredesigndisplay.com/blog/lessons-learned-from-our-first-holiday-shopping-season-in-a-pandemic\"><span>shopping experience</span></a> entertaining, fun, and memorable.&nbsp; The overarching aim of retailtainment is to engage and educate shoppers while they peruse in-store offerings. Those satisfied with experiential retail are more likely to buy, return for subsequent visits, and steer <em>others </em>toward the store by sharing on social media.</p>\n<h2>Deliver a Shared Experience</h2>\n<p>Social media can influence purchases in-store when friends post about products—aka word of mouth. According to a report from <a href=\"https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf\"><span>Deloitte</span></a>, \"Consumers who use social media during their shopping process are ≈4x more likely than non-users to spend more or significantly more on purchases as a result of a digital shopping experience.\" The overarching aim is for the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> to prove indelible enough that customers want to share it with their friends, buy the product, then continue to think about it long after making a purchase.&nbsp;</p>\n<p style=\"padding-left: 40px;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b')}}</p>\n<h2>Find the Balance</h2>\n<p>There is a delicate balance between providing an enjoyable and educational experience and overdoing experience-based retail with an abundance of large screens, endless noise, and overstimulation. Retailers and brands who engage customers through the <em>strategic </em>use of experiential retail will succeed in separating their establishment and products from the rest.&nbsp;&nbsp;</p>\n<p><span style=\"color: #f7943e;\"><a href=\"https://www.instoredesigndisplay.com/blog/the-power-of-storytelling-in-retail-displays\" style=\"color: #f7943e;\">Retail displays</a></span> that combine products with entertainment can make the traditional in-store shopping experience more alluring. In some cases, simply adding a product display with technology such as a demonstration or instructional video makes the difference between customers bypassing a product and buying it.&nbsp;</p>\n<h2>Customers Are in the Driver's Seat</h2>\n<p>The days of capturing additional market share by providing customers with the broadest possible selection or the lowest possible price are fading. An <span style=\"color: #f7943e;\"><a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\" style=\"color: #f7943e;\">enjoyable shopping experience</a></span> may be the new bare minimum to counter the ease of online shopping. In particular, the millennial and Generation Z age cohorts represent the big-spenders of the future, and they <em>crave</em> experiences as opposed to material objects. Brands and retailers that invest the effort necessary to build a community around their offerings <em>will </em>likely prevail.</p>\n<p>The bottom line? Even with breakthroughs in technology that have empowered customers, shoppers are still eager to go to <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar stores</a>. Provide an immersive shopping experience through customized video and audio built into product displays, and experience-hungry shoppers will be back for more. Brick-and-mortar retail stores that embrace the opportunity to “retailtain” customers will have a better chance of <em>thriving</em> as the experience economy takes off.</p>\n<p style=\"padding-left: 80px;\">{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51')}}</p>", "postBodyRss" : "<p>&nbsp;</p>\n<p>Is brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. Here are some tips on how to keep customers coming.</p>\n<!--more-->\n<h2>It's About the Experience</h2>\n<p>Enter \"<a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\"><span>retailtainment</span></a>\"—a form of experiential retail designed to inject life into conventional retail stores and make the <a href=\"https://www.instoredesigndisplay.com/blog/lessons-learned-from-our-first-holiday-shopping-season-in-a-pandemic\"><span>shopping experience</span></a> entertaining, fun, and memorable.&nbsp; The overarching aim of retailtainment is to engage and educate shoppers while they peruse in-store offerings. Those satisfied with experiential retail are more likely to buy, return for subsequent visits, and steer <em>others </em>toward the store by sharing on social media.</p>\n<h2>Deliver a Shared Experience</h2>\n<p>Social media can influence purchases in-store when friends post about products—aka word of mouth. According to a report from <a href=\"https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf\"><span>Deloitte</span></a>, \"Consumers who use social media during their shopping process are ≈4x more likely than non-users to spend more or significantly more on purchases as a result of a digital shopping experience.\" The overarching aim is for the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> to prove indelible enough that customers want to share it with their friends, buy the product, then continue to think about it long after making a purchase.&nbsp;</p>\n<p style=\"padding-left: 40px;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b')}}</p>\n<h2>Find the Balance</h2>\n<p>There is a delicate balance between providing an enjoyable and educational experience and overdoing experience-based retail with an abundance of large screens, endless noise, and overstimulation. Retailers and brands who engage customers through the <em>strategic </em>use of experiential retail will succeed in separating their establishment and products from the rest.&nbsp;&nbsp;</p>\n<p><span style=\"color: #f7943e;\"><a href=\"https://www.instoredesigndisplay.com/blog/the-power-of-storytelling-in-retail-displays\" style=\"color: #f7943e;\">Retail displays</a></span> that combine products with entertainment can make the traditional in-store shopping experience more alluring. In some cases, simply adding a product display with technology such as a demonstration or instructional video makes the difference between customers bypassing a product and buying it.&nbsp;</p>\n<h2>Customers Are in the Driver's Seat</h2>\n<p>The days of capturing additional market share by providing customers with the broadest possible selection or the lowest possible price are fading. An <span style=\"color: #f7943e;\"><a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\" style=\"color: #f7943e;\">enjoyable shopping experience</a></span> may be the new bare minimum to counter the ease of online shopping. In particular, the millennial and Generation Z age cohorts represent the big-spenders of the future, and they <em>crave</em> experiences as opposed to material objects. Brands and retailers that invest the effort necessary to build a community around their offerings <em>will </em>likely prevail.</p>\n<p>The bottom line? Even with breakthroughs in technology that have empowered customers, shoppers are still eager to go to <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar stores</a>. Provide an immersive shopping experience through customized video and audio built into product displays, and experience-hungry shoppers will be back for more. Brick-and-mortar retail stores that embrace the opportunity to “retailtain” customers will have a better chance of <em>thriving</em> as the experience economy takes off.</p>\n<p style=\"padding-left: 80px;\">{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51')}}</p>", "postEmailContent" : "<p>&nbsp;</p> \n<p>Is brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. Here are some tips on how to keep customers coming.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/retailtainment.png", "postListContent" : "<p>&nbsp;</p> \n<p>Is brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. 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Here are some tips on how to keep customers coming.</p>\n", "postSummaryRss" : "<p>&nbsp;</p> \n<p>Is brick-and-mortar retail still relevant in a post-pandemic world? Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. 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Even with the move to online purchasing happening well before the pandemic set in, brick-and-mortar stores are here to stay. And there are many ways to ensure that in-person retail stays viable. Here are some tips on how to keep customers coming.</p>\n<!--more-->\n<h2>It's About the Experience</h2>\n<p>Enter \"<a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\"><span>retailtainment</span></a>\"—a form of experiential retail designed to inject life into conventional retail stores and make the <a href=\"https://www.instoredesigndisplay.com/blog/lessons-learned-from-our-first-holiday-shopping-season-in-a-pandemic\"><span>shopping experience</span></a> entertaining, fun, and memorable.&nbsp; The overarching aim of retailtainment is to engage and educate shoppers while they peruse in-store offerings. Those satisfied with experiential retail are more likely to buy, return for subsequent visits, and steer <em>others </em>toward the store by sharing on social media.</p>\n<h2>Deliver a Shared Experience</h2>\n<p>Social media can influence purchases in-store when friends post about products—aka word of mouth. According to a report from <a href=\"https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf\"><span>Deloitte</span></a>, \"Consumers who use social media during their shopping process are ≈4x more likely than non-users to spend more or significantly more on purchases as a result of a digital shopping experience.\" The overarching aim is for the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> to prove indelible enough that customers want to share it with their friends, buy the product, then continue to think about it long after making a purchase.&nbsp;</p>\n<p style=\"padding-left: 40px;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b')}}</p>\n<h2>Find the Balance</h2>\n<p>There is a delicate balance between providing an enjoyable and educational experience and overdoing experience-based retail with an abundance of large screens, endless noise, and overstimulation. Retailers and brands who engage customers through the <em>strategic </em>use of experiential retail will succeed in separating their establishment and products from the rest.&nbsp;&nbsp;</p>\n<p><span style=\"color: #f7943e;\"><a href=\"https://www.instoredesigndisplay.com/blog/the-power-of-storytelling-in-retail-displays\" style=\"color: #f7943e;\">Retail displays</a></span> that combine products with entertainment can make the traditional in-store shopping experience more alluring. In some cases, simply adding a product display with technology such as a demonstration or instructional video makes the difference between customers bypassing a product and buying it.&nbsp;</p>\n<h2>Customers Are in the Driver's Seat</h2>\n<p>The days of capturing additional market share by providing customers with the broadest possible selection or the lowest possible price are fading. An <span style=\"color: #f7943e;\"><a href=\"https://www.thegreatergroup.com/5-best-experiential-retail-examples/\" style=\"color: #f7943e;\">enjoyable shopping experience</a></span> may be the new bare minimum to counter the ease of online shopping. In particular, the millennial and Generation Z age cohorts represent the big-spenders of the future, and they <em>crave</em> experiences as opposed to material objects. Brands and retailers that invest the effort necessary to build a community around their offerings <em>will </em>likely prevail.</p>\n<p>The bottom line? Even with breakthroughs in technology that have empowered customers, shoppers are still eager to go to <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick-and-mortar stores</a>. Provide an immersive shopping experience through customized video and audio built into product displays, and experience-hungry shoppers will be back for more. 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"contentTypeCategoryId" : 3, "contentTypeId" : null, "created" : 1608309806898, "createdByAgent" : null, "createdById" : 8919850, "createdTime" : 1608309806898, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Boutique%20Fitness%20Unfurl.png", "featuredImageAltText" : "Fitness retail brand activation", "featuredImageHeight" : 0, "featuredImageLength" : 0, "featuredImageWidth" : 0, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1608311270000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Why Boutique Fitness Is The Next Big Retail Opportunity", "id" : 38958079053, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Why Boutique Fitness Is The Next Big Retail Opportunity", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135459522955 ], "topic_ids" : [ 135459522955 ], "campaign_name" : "Elevate Retail Displays | PCO | LP", "campaign_utm" : "Elevate%20Retail%20Displays%20%7C%20PCO%20%7C%20LP", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/Boutique%20Fitness%20Unfurl.png", "featured_image_alt_text" : "Fitness retail brand activation", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Boutique fitness is the next big opportunity for retailers. Learn how to create an effective and engaging retail environment for a boutique fitness studio.", "post_body" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n<!--more-->\n<p>So, what makes a person fork over $30 a class? Most participants will tell you it’s all about the experience with boutiques.</p>\n<p>Targeted workouts, excellent instructors, the high-end aesthetic of the space, and the sense of camaraderie that comes with surviving a hard workout are all a part of what makes boutique fitness special. It's also what keeps people coming back for more.&nbsp;</p>\n<p>People attend boutique fitness studios like Pure Barre and Soul Cycle for the community aspect as well as for the atmosphere. Both of these factors play a large part in its success and are crucial to maintain.</p>\n<p>So how can studio and gym owners capitalize on the loyalty and excitement surrounding their brand? Can they monetize the enthusiasm of their loyal members?</p>\n<p>At InStore Design Display, we don't just think so. We know so.&nbsp;Let’s dig into why incorporating an efficient, effective, and engaging retail space into boutique fitness studios is essential and how it can help improve the bottom line.&nbsp;</p>\n<h2>Why having an In-studio Retail Space is Important&nbsp;</h2>\n<p>Boutique fitness is about more than exclusivity and hybrid workouts in less than an hour. Immersive experiences that build community make a gym more successful. Studios can leverage how they present their brand’s retail products as an extension of that mindset.</p>\n<p>Acquiring and retaining clients are two of the biggest hurdles for boutique fitness studios. This is why it is critical to use every opportunity in your studio to engage your clients in a uniquely branded experience. Branded merchandise and products can serve as the medium to greater brand awareness, engagement, and loyalty from your customers.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2 Steps to Create a Positive and Consistent Brand Experience for Boutique Fitness Gyms:&nbsp;</h2>\n<p>InStore Design Display’s long time client, <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\"><span>Title Boxing Club</span></a>, adopted the idea of an in-house boutique very early in their conception. However, the club experienced some growing pains as the franchise expanded, and more clubs began to open across the country.&nbsp;</p>\n<p>IDD recognized that as new locations opened, the franchisees were coming to us directly for off-the-shelf fixtures. They ordered a combination of our economy cases, black slat wall or grid, and stock apparel racks. However, Title Boxing quickly realized there was a lack of consistency and a disjointed, confusing brand experience from club to club.</p>\n<p>The franchise’s expansion was not slowing down, and a need for an enhanced, consistent brand experience became imperative.&nbsp;</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-1.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-1\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 1: Identify Consistencies</h3>\n<p>Understanding the consistencies across the franchise (e.g., available real estate, products offered, and the space’s overall flow) will enable you to understand better the fixtures necessary to display products effectively and appealingly within the available footprint.&nbsp;</p>\n<p><strong>Example:</strong> IDD and Title Boxing developed a consistent retail design plan to be implemented across the franchise network after analyzing the typical floor plan and square footage available for the retail space.&nbsp;</p>\n<p>Through collaboration with the Title Boxing team, IDD developed a cohesive custom design scheme utilizing off-the-shelf fixtures and custom designed areas that offer a clean and sleek but gritty look and feel.&nbsp;</p>\n<p>To date, IDD has supported the rollout of 160+ clubs nationwide using this format.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 2: Incorporate Brand Moments</h3>\n<p>Once you have identified your merchandise offering and how to maximize the space you have to work with to display your products, it’s time to think about how to <span>infuse brand moments</span> within the retail space inside your gym.&nbsp;</p>\n<p>The height and layout of your store fixtures and the touch and feel can significantly impact consumers’ impression of your brand and product. However, there is more to consider. Sight can be an incredibly emotive and impactful aspect of consumers’ decision-making process, which is why visual aesthetics are what come to mind when people think of retail display fixtures.Incorporating brand colors and even your logo within the fixtures can enhance brand experience and create an overall more impactful aesthetic.</p>\n<p style=\"font-weight: normal;\"><strong>Example: </strong>Creating brand moments can be as simple as displaying your merchandise on wall mounted fixtures. Title Boxing had several different t-shirts and hoodies with their logo emblazoned on them that they wanted to display. By hanging them on a “feature wall” next to a graphic of a person partaking in the workout offered at their studio, members can associate their brand with the potential of being healthy and fit.&nbsp;</p>\n<p>All successful brick-and-mortar retailers have one thing in common: engaging and immersive in-store customer&nbsp; <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\"><strong>experiences</strong></a>. This fact remains true for boutique fitness studio retailers.</p>\n<p>Designing a captivating experience for your guests begins with choosing the right retail fixture to display your products—or, if you want to stand out in-store, creating it from scratch. If you want this type of flexibility in design, look for design-build firms that specialize in the substrate you’re looking to use for your in-store fixtures.</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of retail spaces, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.<br>{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695918984801, "rss_body" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n<!--more-->\n<p>So, what makes a person fork over $30 a class? Most participants will tell you it’s all about the experience with boutiques.</p>\n<p>Targeted workouts, excellent instructors, the high-end aesthetic of the space, and the sense of camaraderie that comes with surviving a hard workout are all a part of what makes boutique fitness special. It's also what keeps people coming back for more.&nbsp;</p>\n<p>People attend boutique fitness studios like Pure Barre and Soul Cycle for the community aspect as well as for the atmosphere. Both of these factors play a large part in its success and are crucial to maintain.</p>\n<p>So how can studio and gym owners capitalize on the loyalty and excitement surrounding their brand? Can they monetize the enthusiasm of their loyal members?</p>\n<p>At InStore Design Display, we don't just think so. We know so.&nbsp;Let’s dig into why incorporating an efficient, effective, and engaging retail space into boutique fitness studios is essential and how it can help improve the bottom line.&nbsp;</p>\n<h2>Why having an In-studio Retail Space is Important&nbsp;</h2>\n<p>Boutique fitness is about more than exclusivity and hybrid workouts in less than an hour. Immersive experiences that build community make a gym more successful. Studios can leverage how they present their brand’s retail products as an extension of that mindset.</p>\n<p>Acquiring and retaining clients are two of the biggest hurdles for boutique fitness studios. This is why it is critical to use every opportunity in your studio to engage your clients in a uniquely branded experience. Branded merchandise and products can serve as the medium to greater brand awareness, engagement, and loyalty from your customers.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2 Steps to Create a Positive and Consistent Brand Experience for Boutique Fitness Gyms:&nbsp;</h2>\n<p>InStore Design Display’s long time client, <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\"><span>Title Boxing Club</span></a>, adopted the idea of an in-house boutique very early in their conception. However, the club experienced some growing pains as the franchise expanded, and more clubs began to open across the country.&nbsp;</p>\n<p>IDD recognized that as new locations opened, the franchisees were coming to us directly for off-the-shelf fixtures. They ordered a combination of our economy cases, black slat wall or grid, and stock apparel racks. However, Title Boxing quickly realized there was a lack of consistency and a disjointed, confusing brand experience from club to club.</p>\n<p>The franchise’s expansion was not slowing down, and a need for an enhanced, consistent brand experience became imperative.&nbsp;</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-1.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-1\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 1: Identify Consistencies</h3>\n<p>Understanding the consistencies across the franchise (e.g., available real estate, products offered, and the space’s overall flow) will enable you to understand better the fixtures necessary to display products effectively and appealingly within the available footprint.&nbsp;</p>\n<p><strong>Example:</strong> IDD and Title Boxing developed a consistent retail design plan to be implemented across the franchise network after analyzing the typical floor plan and square footage available for the retail space.&nbsp;</p>\n<p>Through collaboration with the Title Boxing team, IDD developed a cohesive custom design scheme utilizing off-the-shelf fixtures and custom designed areas that offer a clean and sleek but gritty look and feel.&nbsp;</p>\n<p>To date, IDD has supported the rollout of 160+ clubs nationwide using this format.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 2: Incorporate Brand Moments</h3>\n<p>Once you have identified your merchandise offering and how to maximize the space you have to work with to display your products, it’s time to think about how to <span>infuse brand moments</span> within the retail space inside your gym.&nbsp;</p>\n<p>The height and layout of your store fixtures and the touch and feel can significantly impact consumers’ impression of your brand and product. However, there is more to consider. Sight can be an incredibly emotive and impactful aspect of consumers’ decision-making process, which is why visual aesthetics are what come to mind when people think of retail display fixtures.Incorporating brand colors and even your logo within the fixtures can enhance brand experience and create an overall more impactful aesthetic.</p>\n<p style=\"font-weight: normal;\"><strong>Example: </strong>Creating brand moments can be as simple as displaying your merchandise on wall mounted fixtures. Title Boxing had several different t-shirts and hoodies with their logo emblazoned on them that they wanted to display. By hanging them on a “feature wall” next to a graphic of a person partaking in the workout offered at their studio, members can associate their brand with the potential of being healthy and fit.&nbsp;</p>\n<p>All successful brick-and-mortar retailers have one thing in common: engaging and immersive in-store customer&nbsp; <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\"><strong>experiences</strong></a>. This fact remains true for boutique fitness studio retailers.</p>\n<p>Designing a captivating experience for your guests begins with choosing the right retail fixture to display your products—or, if you want to stand out in-store, creating it from scratch. If you want this type of flexibility in design, look for design-build firms that specialize in the substrate you’re looking to use for your in-store fixtures.</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of retail spaces, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.<br>{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "rss_summary" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE_NOT_SENT", "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Boutique fitness is the next big opportunity for retailers. 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These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n<!--more-->\n<p>So, what makes a person fork over $30 a class? Most participants will tell you it’s all about the experience with boutiques.</p>\n<p>Targeted workouts, excellent instructors, the high-end aesthetic of the space, and the sense of camaraderie that comes with surviving a hard workout are all a part of what makes boutique fitness special. It's also what keeps people coming back for more.&nbsp;</p>\n<p>People attend boutique fitness studios like Pure Barre and Soul Cycle for the community aspect as well as for the atmosphere. Both of these factors play a large part in its success and are crucial to maintain.</p>\n<p>So how can studio and gym owners capitalize on the loyalty and excitement surrounding their brand? Can they monetize the enthusiasm of their loyal members?</p>\n<p>At InStore Design Display, we don't just think so. We know so.&nbsp;Let’s dig into why incorporating an efficient, effective, and engaging retail space into boutique fitness studios is essential and how it can help improve the bottom line.&nbsp;</p>\n<h2>Why having an In-studio Retail Space is Important&nbsp;</h2>\n<p>Boutique fitness is about more than exclusivity and hybrid workouts in less than an hour. Immersive experiences that build community make a gym more successful. Studios can leverage how they present their brand’s retail products as an extension of that mindset.</p>\n<p>Acquiring and retaining clients are two of the biggest hurdles for boutique fitness studios. This is why it is critical to use every opportunity in your studio to engage your clients in a uniquely branded experience. Branded merchandise and products can serve as the medium to greater brand awareness, engagement, and loyalty from your customers.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2 Steps to Create a Positive and Consistent Brand Experience for Boutique Fitness Gyms:&nbsp;</h2>\n<p>InStore Design Display’s long time client, <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\"><span>Title Boxing Club</span></a>, adopted the idea of an in-house boutique very early in their conception. However, the club experienced some growing pains as the franchise expanded, and more clubs began to open across the country.&nbsp;</p>\n<p>IDD recognized that as new locations opened, the franchisees were coming to us directly for off-the-shelf fixtures. They ordered a combination of our economy cases, black slat wall or grid, and stock apparel racks. However, Title Boxing quickly realized there was a lack of consistency and a disjointed, confusing brand experience from club to club.</p>\n<p>The franchise’s expansion was not slowing down, and a need for an enhanced, consistent brand experience became imperative.&nbsp;</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-1.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-1\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 1: Identify Consistencies</h3>\n<p>Understanding the consistencies across the franchise (e.g., available real estate, products offered, and the space’s overall flow) will enable you to understand better the fixtures necessary to display products effectively and appealingly within the available footprint.&nbsp;</p>\n<p><strong>Example:</strong> IDD and Title Boxing developed a consistent retail design plan to be implemented across the franchise network after analyzing the typical floor plan and square footage available for the retail space.&nbsp;</p>\n<p>Through collaboration with the Title Boxing team, IDD developed a cohesive custom design scheme utilizing off-the-shelf fixtures and custom designed areas that offer a clean and sleek but gritty look and feel.&nbsp;</p>\n<p>To date, IDD has supported the rollout of 160+ clubs nationwide using this format.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 2: Incorporate Brand Moments</h3>\n<p>Once you have identified your merchandise offering and how to maximize the space you have to work with to display your products, it’s time to think about how to <span>infuse brand moments</span> within the retail space inside your gym.&nbsp;</p>\n<p>The height and layout of your store fixtures and the touch and feel can significantly impact consumers’ impression of your brand and product. However, there is more to consider. Sight can be an incredibly emotive and impactful aspect of consumers’ decision-making process, which is why visual aesthetics are what come to mind when people think of retail display fixtures.Incorporating brand colors and even your logo within the fixtures can enhance brand experience and create an overall more impactful aesthetic.</p>\n<p style=\"font-weight: normal;\"><strong>Example: </strong>Creating brand moments can be as simple as displaying your merchandise on wall mounted fixtures. Title Boxing had several different t-shirts and hoodies with their logo emblazoned on them that they wanted to display. By hanging them on a “feature wall” next to a graphic of a person partaking in the workout offered at their studio, members can associate their brand with the potential of being healthy and fit.&nbsp;</p>\n<p>All successful brick-and-mortar retailers have one thing in common: engaging and immersive in-store customer&nbsp; <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\"><strong>experiences</strong></a>. This fact remains true for boutique fitness studio retailers.</p>\n<p>Designing a captivating experience for your guests begins with choosing the right retail fixture to display your products—or, if you want to stand out in-store, creating it from scratch. If you want this type of flexibility in design, look for design-build firms that specialize in the substrate you’re looking to use for your in-store fixtures.</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of retail spaces, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.<br>{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "postBodyRss" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n<!--more-->\n<p>So, what makes a person fork over $30 a class? Most participants will tell you it’s all about the experience with boutiques.</p>\n<p>Targeted workouts, excellent instructors, the high-end aesthetic of the space, and the sense of camaraderie that comes with surviving a hard workout are all a part of what makes boutique fitness special. It's also what keeps people coming back for more.&nbsp;</p>\n<p>People attend boutique fitness studios like Pure Barre and Soul Cycle for the community aspect as well as for the atmosphere. Both of these factors play a large part in its success and are crucial to maintain.</p>\n<p>So how can studio and gym owners capitalize on the loyalty and excitement surrounding their brand? Can they monetize the enthusiasm of their loyal members?</p>\n<p>At InStore Design Display, we don't just think so. We know so.&nbsp;Let’s dig into why incorporating an efficient, effective, and engaging retail space into boutique fitness studios is essential and how it can help improve the bottom line.&nbsp;</p>\n<h2>Why having an In-studio Retail Space is Important&nbsp;</h2>\n<p>Boutique fitness is about more than exclusivity and hybrid workouts in less than an hour. Immersive experiences that build community make a gym more successful. Studios can leverage how they present their brand’s retail products as an extension of that mindset.</p>\n<p>Acquiring and retaining clients are two of the biggest hurdles for boutique fitness studios. This is why it is critical to use every opportunity in your studio to engage your clients in a uniquely branded experience. Branded merchandise and products can serve as the medium to greater brand awareness, engagement, and loyalty from your customers.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2 Steps to Create a Positive and Consistent Brand Experience for Boutique Fitness Gyms:&nbsp;</h2>\n<p>InStore Design Display’s long time client, <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\"><span>Title Boxing Club</span></a>, adopted the idea of an in-house boutique very early in their conception. However, the club experienced some growing pains as the franchise expanded, and more clubs began to open across the country.&nbsp;</p>\n<p>IDD recognized that as new locations opened, the franchisees were coming to us directly for off-the-shelf fixtures. They ordered a combination of our economy cases, black slat wall or grid, and stock apparel racks. However, Title Boxing quickly realized there was a lack of consistency and a disjointed, confusing brand experience from club to club.</p>\n<p>The franchise’s expansion was not slowing down, and a need for an enhanced, consistent brand experience became imperative.&nbsp;</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-1.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-1\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 1: Identify Consistencies</h3>\n<p>Understanding the consistencies across the franchise (e.g., available real estate, products offered, and the space’s overall flow) will enable you to understand better the fixtures necessary to display products effectively and appealingly within the available footprint.&nbsp;</p>\n<p><strong>Example:</strong> IDD and Title Boxing developed a consistent retail design plan to be implemented across the franchise network after analyzing the typical floor plan and square footage available for the retail space.&nbsp;</p>\n<p>Through collaboration with the Title Boxing team, IDD developed a cohesive custom design scheme utilizing off-the-shelf fixtures and custom designed areas that offer a clean and sleek but gritty look and feel.&nbsp;</p>\n<p>To date, IDD has supported the rollout of 160+ clubs nationwide using this format.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 2: Incorporate Brand Moments</h3>\n<p>Once you have identified your merchandise offering and how to maximize the space you have to work with to display your products, it’s time to think about how to <span>infuse brand moments</span> within the retail space inside your gym.&nbsp;</p>\n<p>The height and layout of your store fixtures and the touch and feel can significantly impact consumers’ impression of your brand and product. However, there is more to consider. Sight can be an incredibly emotive and impactful aspect of consumers’ decision-making process, which is why visual aesthetics are what come to mind when people think of retail display fixtures.Incorporating brand colors and even your logo within the fixtures can enhance brand experience and create an overall more impactful aesthetic.</p>\n<p style=\"font-weight: normal;\"><strong>Example: </strong>Creating brand moments can be as simple as displaying your merchandise on wall mounted fixtures. Title Boxing had several different t-shirts and hoodies with their logo emblazoned on them that they wanted to display. By hanging them on a “feature wall” next to a graphic of a person partaking in the workout offered at their studio, members can associate their brand with the potential of being healthy and fit.&nbsp;</p>\n<p>All successful brick-and-mortar retailers have one thing in common: engaging and immersive in-store customer&nbsp; <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\"><strong>experiences</strong></a>. This fact remains true for boutique fitness studio retailers.</p>\n<p>Designing a captivating experience for your guests begins with choosing the right retail fixture to display your products—or, if you want to stand out in-store, creating it from scratch. If you want this type of flexibility in design, look for design-build firms that specialize in the substrate you’re looking to use for your in-store fixtures.</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of retail spaces, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.<br>{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "postEmailContent" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/Boutique%20Fitness%20Unfurl.png", "postListContent" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Boutique%20Fitness%20Unfurl.png", "postRssContent" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Boutique%20Fitness%20Unfurl.png", "postSummary" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n", "postSummaryRss" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "ZtLfmpvW", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/retailtainment.png", "previousPostFeaturedImageAltText" : "experiential retail brick-and-mortar stores", "previousPostName" : "Experiential Retailing: How It's Saving Brick-and-Mortar Stores", "previousPostSlug" : "insights/experiential-retailing-how-its-saving-brick-and-mortar-stores", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1608311270000, "publishDateLocalTime" : 1608311270000, "publishDateLocalized" : { "date" : 1608311270000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695918984801, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/why-boutique-fitness-is-the-next-big-retail-opportunity", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n<!--more-->\n<p>So, what makes a person fork over $30 a class? Most participants will tell you it’s all about the experience with boutiques.</p>\n<p>Targeted workouts, excellent instructors, the high-end aesthetic of the space, and the sense of camaraderie that comes with surviving a hard workout are all a part of what makes boutique fitness special. It's also what keeps people coming back for more.&nbsp;</p>\n<p>People attend boutique fitness studios like Pure Barre and Soul Cycle for the community aspect as well as for the atmosphere. Both of these factors play a large part in its success and are crucial to maintain.</p>\n<p>So how can studio and gym owners capitalize on the loyalty and excitement surrounding their brand? Can they monetize the enthusiasm of their loyal members?</p>\n<p>At InStore Design Display, we don't just think so. We know so.&nbsp;Let’s dig into why incorporating an efficient, effective, and engaging retail space into boutique fitness studios is essential and how it can help improve the bottom line.&nbsp;</p>\n<h2>Why having an In-studio Retail Space is Important&nbsp;</h2>\n<p>Boutique fitness is about more than exclusivity and hybrid workouts in less than an hour. Immersive experiences that build community make a gym more successful. Studios can leverage how they present their brand’s retail products as an extension of that mindset.</p>\n<p>Acquiring and retaining clients are two of the biggest hurdles for boutique fitness studios. This is why it is critical to use every opportunity in your studio to engage your clients in a uniquely branded experience. Branded merchandise and products can serve as the medium to greater brand awareness, engagement, and loyalty from your customers.</p>\n<p>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</p>\n<h2>2 Steps to Create a Positive and Consistent Brand Experience for Boutique Fitness Gyms:&nbsp;</h2>\n<p>InStore Design Display’s long time client, <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\"><span>Title Boxing Club</span></a>, adopted the idea of an in-house boutique very early in their conception. However, the club experienced some growing pains as the franchise expanded, and more clubs began to open across the country.&nbsp;</p>\n<p>IDD recognized that as new locations opened, the franchisees were coming to us directly for off-the-shelf fixtures. They ordered a combination of our economy cases, black slat wall or grid, and stock apparel racks. However, Title Boxing quickly realized there was a lack of consistency and a disjointed, confusing brand experience from club to club.</p>\n<p>The franchise’s expansion was not slowing down, and a need for an enhanced, consistent brand experience became imperative.&nbsp;</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-1.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-1\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 1: Identify Consistencies</h3>\n<p>Understanding the consistencies across the franchise (e.g., available real estate, products offered, and the space’s overall flow) will enable you to understand better the fixtures necessary to display products effectively and appealingly within the available footprint.&nbsp;</p>\n<p><strong>Example:</strong> IDD and Title Boxing developed a consistent retail design plan to be implemented across the franchise network after analyzing the typical floor plan and square footage available for the retail space.&nbsp;</p>\n<p>Through collaboration with the Title Boxing team, IDD developed a cohesive custom design scheme utilizing off-the-shelf fixtures and custom designed areas that offer a clean and sleek but gritty look and feel.&nbsp;</p>\n<p>To date, IDD has supported the rollout of 160+ clubs nationwide using this format.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"570\" height=\"285\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 570px; margin-left: auto; margin-right: auto; display: block;\">Step 2: Incorporate Brand Moments</h3>\n<p>Once you have identified your merchandise offering and how to maximize the space you have to work with to display your products, it’s time to think about how to <span>infuse brand moments</span> within the retail space inside your gym.&nbsp;</p>\n<p>The height and layout of your store fixtures and the touch and feel can significantly impact consumers’ impression of your brand and product. However, there is more to consider. Sight can be an incredibly emotive and impactful aspect of consumers’ decision-making process, which is why visual aesthetics are what come to mind when people think of retail display fixtures.Incorporating brand colors and even your logo within the fixtures can enhance brand experience and create an overall more impactful aesthetic.</p>\n<p style=\"font-weight: normal;\"><strong>Example: </strong>Creating brand moments can be as simple as displaying your merchandise on wall mounted fixtures. Title Boxing had several different t-shirts and hoodies with their logo emblazoned on them that they wanted to display. By hanging them on a “feature wall” next to a graphic of a person partaking in the workout offered at their studio, members can associate their brand with the potential of being healthy and fit.&nbsp;</p>\n<p>All successful brick-and-mortar retailers have one thing in common: engaging and immersive in-store customer&nbsp; <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\"><strong>experiences</strong></a>. This fact remains true for boutique fitness studio retailers.</p>\n<p>Designing a captivating experience for your guests begins with choosing the right retail fixture to display your products—or, if you want to stand out in-store, creating it from scratch. If you want this type of flexibility in design, look for design-build firms that specialize in the substrate you’re looking to use for your in-store fixtures.</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of retail spaces, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.<br>{{cta('29dae808-c540-4d22-9eb7-8ab4c59912c3','justifycenter')}}</p>", "rssSummary" : "<p>Boutique fitness gyms have seen a significant boom over the past 15 years. These gyms have a small footprint (800 - 3,500 square feet) and focus on group exercise. Despite the hefty price tag for classes, there has been year-over-year growth since 2004. According to <a href=\"https://www.ihrsa.org/publications/the-2018-ihrsa-health-club-consumer-report/\"><span>the International Health, Racquet, and Sportsclub Association</span></a>, between 2013 and 2017, membership at traditional gyms grew by 15%, while membership at boutique studios grew by 121%.</p>\n", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Boutique%20Fitness%20Unfurl.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710261384153, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/9112dd3e-3c21-4745-b6e8-f364d3db8220.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/why-boutique-fitness-is-the-next-big-retail-opportunity", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135459522955 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695055919317, "deletedAt" : 0, "description" : "", "id" : 135459522955, "label" : "Brand Activation", "language" : "en", "name" : "Brand Activation", "portalId" : 4871505, "slug" : "brand-activation", "translatedFromId" : null, "translations" : { }, "updated" : 1695055919317 } ], "tagNames" : [ "Brand Activation" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Why Boutique Fitness Is The Next Big Retail Opportunity", "tmsId" : null, "topicIds" : [ 135459522955 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695055919317, "deletedAt" : 0, "description" : "", "id" : 135459522955, "label" : "Brand Activation", "language" : "en", "name" : "Brand Activation", "portalId" : 4871505, "slug" : "brand-activation", "translatedFromId" : null, "translations" : { }, "updated" : 1695055919317 } ], "topicNames" : [ "Brand Activation" ], "topics" : [ 135459522955 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1695918984808, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/why-boutique-fitness-is-the-next-big-retail-opportunity", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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"hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Part III: 4 Tips to Design Functional  Cannabis & CBD Product Displays", "id" : 37310817287, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Part III: 4 Tips to Design Functional  Cannabis & CBD Product Displays", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135808032326, 135463177117 ], "topic_ids" : [ 135808032326, 135463177117 ], "layout_sections" : { }, "campaign_name" : "Q1 2020 I Cannabis & CBD", "campaign_utm" : "Q1%202020%20I%20Cannabis%20%26%20CBD", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%203.png", "featured_image_alt_text" : "dispensary display tactics", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Part III of the three-part series shares insights on how to hone in on the functionality of your cannabis and CBD product displays.", "post_body" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p><!--more-->Last but not least, Part III shares insights on how to hone in on the functionality of your cannabis and CBD product displays with 4 Tips to Design Functional Cannabis and CBD Product Displays<strong>.</strong></p>\n<h2>Tip #1: Understand the Space Parameters</h2>\n<p>Whether you are an established brand or new to the market, the first step in designing your display's functionality is to understand the retailers' essential space parameters.</p>\n<p>Working with your retailer partner to understand how many <span style=\"color: #f7943e;\"><a href=\"https://www.shopify.com/encyclopedia/stock-keeping-unit-sku#:~:text=SKU%20(pronounced%20%E2%80%9Cskew%E2%80%9D),style%2C%20color%2C%20and%20size.\" style=\"color: #f7943e;\">SKU's</a></span> of each product they are willing to carry will help you determine the optimal display size. In traditional retail, it is customary for more well-known, established brands to be granted more real estate. However, a well designed engaging display elevates your product's brand and the retailer's shopper experience. If you are new to the market, share sketches and renderings of your displays with retailers during negotiations to earn more space in the store.&nbsp;</p>\n<h2>Tip #2: Ensure Your Display Follows Regulations and Retailer Standards</h2>\n<p>In the <a href=\"https://cannabisindustryjournal.com/feature_article/a-survey-of-state-cbd-hemp-regulation-since-the-2018-farm-bill/\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industries</a>, stringent regulations determine how products can be displayed in a storefront. Most products need to remain behind the counter, where a Budtender is the only one with access. If your product display follows these parameters, it's essential to consider creating a recognizable brand statement from a distance.&nbsp;</p>\n<p>Clean, simple messaging and bold logo placement are two examples of this type of design thinking. If your brand has several products that will be displayed close to one another, you may also consider the holistic look and feel, as it's likely the displays will sit next to one another behind the counter.&nbsp;</p>\n<p>If your allocated space is on the countertop and shoppers are in close proximity to your products, it's typical to have a component that allows them to be locked. The <a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\">ability to lock an accessible display</a> is essential from a regulatory standpoint and to reduce theft. Loss prevention is a high priority across the cannabis and CBD markets.&nbsp;</p>\n<p>At IDD, we offer both stock and custom lockable displays. While the custom option delivers more unique design opportunities, stock versions can tell a brand story on a budget if designed correctly.&nbsp;</p>\n<h2 style=\"text-align: center;\"><a href=\"https://www.instoredesigndisplay.com/blog/tips-and-tricks-for-selling-cbd-while-you-work-from-home\" style=\"font-size: 17pt;\"><em><span>LEARN MORE ABOUT SELLING YOUR CBD CANNABIS PRODUCTS INTO RETAIL LOCATIONS</span></em></a></h2>\n<p>The products themselves sometimes carry their own display requirements. For instance excessive heat and light can damage some cannabis products. IDD creates display solutions that highlight merchandise while minimizing the effect of light and other environmental factors on your products' integrity.&nbsp;</p>\n<h2>Tip #3: Know Your Customers, Current and Future</h2>\n<p>The <span>NACB requires digital advertisements</span> for cannabis brands or products only to be shown on websites with no more than 15% of its audience made up of viewers under age 21. However, a more realistic figure is 30% since this is a requirement of advertising in California, Colorado, Michigan, and Oregon according to <span>Vana</span>, a cannabis marketing platform. This means the first encounter with your brand may be in a <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick and mortar store.</a> Incorporating messaging or education into the display itself can offer a shopper the opportunity to better understand your differentiators. A straightforward, concise design or an LCD screen are good examples of how to educate your potential buyer.&nbsp;</p>\n<p>Designing product displays that tell your brand story, while also being conducive to your budget, timelines, and the parameters surrounding the <a href=\"https://www.consulting.us/news/5094/big-brands-have-key-role-to-play-in-emerging-us-cannabis-market\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industry</a> is not an easy task. We hope that through this three part series you are able to more effectively navigate the design process.</p>\n<p>InStore Design Display is a domestic custom retail display design + build firm with more than 100 years of experience bringing brands to life in <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar stores</a>. IDD has also been heavily involved in developing and maintaining <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store brand experiences</a> for cannabis and CBD brands for several years. We would love to help you bring your brand to life INSTORE.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711664654361, "rss_body" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p><!--more-->Last but not least, Part III shares insights on how to hone in on the functionality of your cannabis and CBD product displays with 4 Tips to Design Functional Cannabis and CBD Product Displays<strong>.</strong></p>\n<h2>Tip #1: Understand the Space Parameters</h2>\n<p>Whether you are an established brand or new to the market, the first step in designing your display's functionality is to understand the retailers' essential space parameters.</p>\n<p>Working with your retailer partner to understand how many <span style=\"color: #f7943e;\"><a href=\"https://www.shopify.com/encyclopedia/stock-keeping-unit-sku#:~:text=SKU%20(pronounced%20%E2%80%9Cskew%E2%80%9D),style%2C%20color%2C%20and%20size.\" style=\"color: #f7943e;\">SKU's</a></span> of each product they are willing to carry will help you determine the optimal display size. In traditional retail, it is customary for more well-known, established brands to be granted more real estate. However, a well designed engaging display elevates your product's brand and the retailer's shopper experience. If you are new to the market, share sketches and renderings of your displays with retailers during negotiations to earn more space in the store.&nbsp;</p>\n<h2>Tip #2: Ensure Your Display Follows Regulations and Retailer Standards</h2>\n<p>In the <a href=\"https://cannabisindustryjournal.com/feature_article/a-survey-of-state-cbd-hemp-regulation-since-the-2018-farm-bill/\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industries</a>, stringent regulations determine how products can be displayed in a storefront. Most products need to remain behind the counter, where a Budtender is the only one with access. If your product display follows these parameters, it's essential to consider creating a recognizable brand statement from a distance.&nbsp;</p>\n<p>Clean, simple messaging and bold logo placement are two examples of this type of design thinking. If your brand has several products that will be displayed close to one another, you may also consider the holistic look and feel, as it's likely the displays will sit next to one another behind the counter.&nbsp;</p>\n<p>If your allocated space is on the countertop and shoppers are in close proximity to your products, it's typical to have a component that allows them to be locked. The <a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\">ability to lock an accessible display</a> is essential from a regulatory standpoint and to reduce theft. Loss prevention is a high priority across the cannabis and CBD markets.&nbsp;</p>\n<p>At IDD, we offer both stock and custom lockable displays. While the custom option delivers more unique design opportunities, stock versions can tell a brand story on a budget if designed correctly.&nbsp;</p>\n<h2 style=\"text-align: center;\"><a href=\"https://www.instoredesigndisplay.com/blog/tips-and-tricks-for-selling-cbd-while-you-work-from-home\" style=\"font-size: 17pt;\"><em><span>LEARN MORE ABOUT SELLING YOUR CBD CANNABIS PRODUCTS INTO RETAIL LOCATIONS</span></em></a></h2>\n<p>The products themselves sometimes carry their own display requirements. For instance excessive heat and light can damage some cannabis products. IDD creates display solutions that highlight merchandise while minimizing the effect of light and other environmental factors on your products' integrity.&nbsp;</p>\n<h2>Tip #3: Know Your Customers, Current and Future</h2>\n<p>The <span>NACB requires digital advertisements</span> for cannabis brands or products only to be shown on websites with no more than 15% of its audience made up of viewers under age 21. However, a more realistic figure is 30% since this is a requirement of advertising in California, Colorado, Michigan, and Oregon according to <span>Vana</span>, a cannabis marketing platform. This means the first encounter with your brand may be in a <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick and mortar store.</a> Incorporating messaging or education into the display itself can offer a shopper the opportunity to better understand your differentiators. A straightforward, concise design or an LCD screen are good examples of how to educate your potential buyer.&nbsp;</p>\n<p>Designing product displays that tell your brand story, while also being conducive to your budget, timelines, and the parameters surrounding the <a href=\"https://www.consulting.us/news/5094/big-brands-have-key-role-to-play-in-emerging-us-cannabis-market\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industry</a> is not an easy task. We hope that through this three part series you are able to more effectively navigate the design process.</p>\n<p>InStore Design Display is a domestic custom retail display design + build firm with more than 100 years of experience bringing brands to life in <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar stores</a>. IDD has also been heavily involved in developing and maintaining <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store brand experiences</a> for cannabis and CBD brands for several years. We would love to help you bring your brand to life INSTORE.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "rss_summary" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE_NOT_SENT", "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Part III of the three-part series shares insights on how to hone in on the functionality of your cannabis and CBD product displays.", "metaKeywords" : null, "name" : "Part III: 4 Tips to Design Functional  Cannabis & CBD Product Displays", "nextPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "nextPostFeaturedImageAltText" : "Creating memorable cannabis displays", "nextPostName" : "Part II: 3 Tips to Reduce per unit Cost of Cannabis Retail Displays", "nextPostSlug" : "insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Part III: 4 Tips to Design Functional  Cannabis & CBD Product Displays", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p><!--more-->Last but not least, Part III shares insights on how to hone in on the functionality of your cannabis and CBD product displays with 4 Tips to Design Functional Cannabis and CBD Product Displays<strong>.</strong></p>\n<h2>Tip #1: Understand the Space Parameters</h2>\n<p>Whether you are an established brand or new to the market, the first step in designing your display's functionality is to understand the retailers' essential space parameters.</p>\n<p>Working with your retailer partner to understand how many <span style=\"color: #f7943e;\"><a href=\"https://www.shopify.com/encyclopedia/stock-keeping-unit-sku#:~:text=SKU%20(pronounced%20%E2%80%9Cskew%E2%80%9D),style%2C%20color%2C%20and%20size.\" style=\"color: #f7943e;\">SKU's</a></span> of each product they are willing to carry will help you determine the optimal display size. In traditional retail, it is customary for more well-known, established brands to be granted more real estate. However, a well designed engaging display elevates your product's brand and the retailer's shopper experience. If you are new to the market, share sketches and renderings of your displays with retailers during negotiations to earn more space in the store.&nbsp;</p>\n<h2>Tip #2: Ensure Your Display Follows Regulations and Retailer Standards</h2>\n<p>In the <a href=\"https://cannabisindustryjournal.com/feature_article/a-survey-of-state-cbd-hemp-regulation-since-the-2018-farm-bill/\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industries</a>, stringent regulations determine how products can be displayed in a storefront. Most products need to remain behind the counter, where a Budtender is the only one with access. If your product display follows these parameters, it's essential to consider creating a recognizable brand statement from a distance.&nbsp;</p>\n<p>Clean, simple messaging and bold logo placement are two examples of this type of design thinking. If your brand has several products that will be displayed close to one another, you may also consider the holistic look and feel, as it's likely the displays will sit next to one another behind the counter.&nbsp;</p>\n<p>If your allocated space is on the countertop and shoppers are in close proximity to your products, it's typical to have a component that allows them to be locked. The <a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\">ability to lock an accessible display</a> is essential from a regulatory standpoint and to reduce theft. Loss prevention is a high priority across the cannabis and CBD markets.&nbsp;</p>\n<p>At IDD, we offer both stock and custom lockable displays. While the custom option delivers more unique design opportunities, stock versions can tell a brand story on a budget if designed correctly.&nbsp;</p>\n<h2 style=\"text-align: center;\"><a href=\"https://www.instoredesigndisplay.com/blog/tips-and-tricks-for-selling-cbd-while-you-work-from-home\" style=\"font-size: 17pt;\"><em><span>LEARN MORE ABOUT SELLING YOUR CBD CANNABIS PRODUCTS INTO RETAIL LOCATIONS</span></em></a></h2>\n<p>The products themselves sometimes carry their own display requirements. For instance excessive heat and light can damage some cannabis products. IDD creates display solutions that highlight merchandise while minimizing the effect of light and other environmental factors on your products' integrity.&nbsp;</p>\n<h2>Tip #3: Know Your Customers, Current and Future</h2>\n<p>The <span>NACB requires digital advertisements</span> for cannabis brands or products only to be shown on websites with no more than 15% of its audience made up of viewers under age 21. However, a more realistic figure is 30% since this is a requirement of advertising in California, Colorado, Michigan, and Oregon according to <span>Vana</span>, a cannabis marketing platform. This means the first encounter with your brand may be in a <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick and mortar store.</a> Incorporating messaging or education into the display itself can offer a shopper the opportunity to better understand your differentiators. A straightforward, concise design or an LCD screen are good examples of how to educate your potential buyer.&nbsp;</p>\n<p>Designing product displays that tell your brand story, while also being conducive to your budget, timelines, and the parameters surrounding the <a href=\"https://www.consulting.us/news/5094/big-brands-have-key-role-to-play-in-emerging-us-cannabis-market\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industry</a> is not an easy task. We hope that through this three part series you are able to more effectively navigate the design process.</p>\n<p>InStore Design Display is a domestic custom retail display design + build firm with more than 100 years of experience bringing brands to life in <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar stores</a>. IDD has also been heavily involved in developing and maintaining <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store brand experiences</a> for cannabis and CBD brands for several years. We would love to help you bring your brand to life INSTORE.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postBodyRss" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p><!--more-->Last but not least, Part III shares insights on how to hone in on the functionality of your cannabis and CBD product displays with 4 Tips to Design Functional Cannabis and CBD Product Displays<strong>.</strong></p>\n<h2>Tip #1: Understand the Space Parameters</h2>\n<p>Whether you are an established brand or new to the market, the first step in designing your display's functionality is to understand the retailers' essential space parameters.</p>\n<p>Working with your retailer partner to understand how many <span style=\"color: #f7943e;\"><a href=\"https://www.shopify.com/encyclopedia/stock-keeping-unit-sku#:~:text=SKU%20(pronounced%20%E2%80%9Cskew%E2%80%9D),style%2C%20color%2C%20and%20size.\" style=\"color: #f7943e;\">SKU's</a></span> of each product they are willing to carry will help you determine the optimal display size. In traditional retail, it is customary for more well-known, established brands to be granted more real estate. However, a well designed engaging display elevates your product's brand and the retailer's shopper experience. If you are new to the market, share sketches and renderings of your displays with retailers during negotiations to earn more space in the store.&nbsp;</p>\n<h2>Tip #2: Ensure Your Display Follows Regulations and Retailer Standards</h2>\n<p>In the <a href=\"https://cannabisindustryjournal.com/feature_article/a-survey-of-state-cbd-hemp-regulation-since-the-2018-farm-bill/\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industries</a>, stringent regulations determine how products can be displayed in a storefront. Most products need to remain behind the counter, where a Budtender is the only one with access. If your product display follows these parameters, it's essential to consider creating a recognizable brand statement from a distance.&nbsp;</p>\n<p>Clean, simple messaging and bold logo placement are two examples of this type of design thinking. If your brand has several products that will be displayed close to one another, you may also consider the holistic look and feel, as it's likely the displays will sit next to one another behind the counter.&nbsp;</p>\n<p>If your allocated space is on the countertop and shoppers are in close proximity to your products, it's typical to have a component that allows them to be locked. The <a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\">ability to lock an accessible display</a> is essential from a regulatory standpoint and to reduce theft. Loss prevention is a high priority across the cannabis and CBD markets.&nbsp;</p>\n<p>At IDD, we offer both stock and custom lockable displays. While the custom option delivers more unique design opportunities, stock versions can tell a brand story on a budget if designed correctly.&nbsp;</p>\n<h2 style=\"text-align: center;\"><a href=\"https://www.instoredesigndisplay.com/blog/tips-and-tricks-for-selling-cbd-while-you-work-from-home\" style=\"font-size: 17pt;\"><em><span>LEARN MORE ABOUT SELLING YOUR CBD CANNABIS PRODUCTS INTO RETAIL LOCATIONS</span></em></a></h2>\n<p>The products themselves sometimes carry their own display requirements. For instance excessive heat and light can damage some cannabis products. IDD creates display solutions that highlight merchandise while minimizing the effect of light and other environmental factors on your products' integrity.&nbsp;</p>\n<h2>Tip #3: Know Your Customers, Current and Future</h2>\n<p>The <span>NACB requires digital advertisements</span> for cannabis brands or products only to be shown on websites with no more than 15% of its audience made up of viewers under age 21. However, a more realistic figure is 30% since this is a requirement of advertising in California, Colorado, Michigan, and Oregon according to <span>Vana</span>, a cannabis marketing platform. This means the first encounter with your brand may be in a <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick and mortar store.</a> Incorporating messaging or education into the display itself can offer a shopper the opportunity to better understand your differentiators. A straightforward, concise design or an LCD screen are good examples of how to educate your potential buyer.&nbsp;</p>\n<p>Designing product displays that tell your brand story, while also being conducive to your budget, timelines, and the parameters surrounding the <a href=\"https://www.consulting.us/news/5094/big-brands-have-key-role-to-play-in-emerging-us-cannabis-market\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industry</a> is not an easy task. We hope that through this three part series you are able to more effectively navigate the design process.</p>\n<p>InStore Design Display is a domestic custom retail display design + build firm with more than 100 years of experience bringing brands to life in <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar stores</a>. IDD has also been heavily involved in developing and maintaining <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store brand experiences</a> for cannabis and CBD brands for several years. We would love to help you bring your brand to life INSTORE.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postEmailContent" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p> \n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%203.png", "postListContent" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p> \n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%203.png", "postRssContent" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p> \n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%203.png", "postSummary" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p></p>", "postSummaryRss" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p> \n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "aXEkqvax", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Boutique%20Fitness%20Unfurl.png", "previousPostFeaturedImageAltText" : "Fitness retail brand activation", "previousPostName" : "Why Boutique Fitness Is The Next Big Retail Opportunity", "previousPostSlug" : "insights/why-boutique-fitness-is-the-next-big-retail-opportunity", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1604950835000, "publishDateLocalTime" : 1604950835000, "publishDateLocalized" : { "date" : 1604950835000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711664654361, "publishedByEmail" : null, "publishedById" : 50500642, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p><!--more-->Last but not least, Part III shares insights on how to hone in on the functionality of your cannabis and CBD product displays with 4 Tips to Design Functional Cannabis and CBD Product Displays<strong>.</strong></p>\n<h2>Tip #1: Understand the Space Parameters</h2>\n<p>Whether you are an established brand or new to the market, the first step in designing your display's functionality is to understand the retailers' essential space parameters.</p>\n<p>Working with your retailer partner to understand how many <span style=\"color: #f7943e;\"><a href=\"https://www.shopify.com/encyclopedia/stock-keeping-unit-sku#:~:text=SKU%20(pronounced%20%E2%80%9Cskew%E2%80%9D),style%2C%20color%2C%20and%20size.\" style=\"color: #f7943e;\">SKU's</a></span> of each product they are willing to carry will help you determine the optimal display size. In traditional retail, it is customary for more well-known, established brands to be granted more real estate. However, a well designed engaging display elevates your product's brand and the retailer's shopper experience. If you are new to the market, share sketches and renderings of your displays with retailers during negotiations to earn more space in the store.&nbsp;</p>\n<h2>Tip #2: Ensure Your Display Follows Regulations and Retailer Standards</h2>\n<p>In the <a href=\"https://cannabisindustryjournal.com/feature_article/a-survey-of-state-cbd-hemp-regulation-since-the-2018-farm-bill/\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industries</a>, stringent regulations determine how products can be displayed in a storefront. Most products need to remain behind the counter, where a Budtender is the only one with access. If your product display follows these parameters, it's essential to consider creating a recognizable brand statement from a distance.&nbsp;</p>\n<p>Clean, simple messaging and bold logo placement are two examples of this type of design thinking. If your brand has several products that will be displayed close to one another, you may also consider the holistic look and feel, as it's likely the displays will sit next to one another behind the counter.&nbsp;</p>\n<p>If your allocated space is on the countertop and shoppers are in close proximity to your products, it's typical to have a component that allows them to be locked. The <a href=\"/blog/how-to-prevent-the-budding-problem-with-cbd-retail-theft\" rel=\"noopener\" target=\"_blank\">ability to lock an accessible display</a> is essential from a regulatory standpoint and to reduce theft. Loss prevention is a high priority across the cannabis and CBD markets.&nbsp;</p>\n<p>At IDD, we offer both stock and custom lockable displays. While the custom option delivers more unique design opportunities, stock versions can tell a brand story on a budget if designed correctly.&nbsp;</p>\n<h2 style=\"text-align: center;\"><a href=\"https://www.instoredesigndisplay.com/blog/tips-and-tricks-for-selling-cbd-while-you-work-from-home\" style=\"font-size: 17pt;\"><em><span>LEARN MORE ABOUT SELLING YOUR CBD CANNABIS PRODUCTS INTO RETAIL LOCATIONS</span></em></a></h2>\n<p>The products themselves sometimes carry their own display requirements. For instance excessive heat and light can damage some cannabis products. IDD creates display solutions that highlight merchandise while minimizing the effect of light and other environmental factors on your products' integrity.&nbsp;</p>\n<h2>Tip #3: Know Your Customers, Current and Future</h2>\n<p>The <span>NACB requires digital advertisements</span> for cannabis brands or products only to be shown on websites with no more than 15% of its audience made up of viewers under age 21. However, a more realistic figure is 30% since this is a requirement of advertising in California, Colorado, Michigan, and Oregon according to <span>Vana</span>, a cannabis marketing platform. This means the first encounter with your brand may be in a <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick and mortar store.</a> Incorporating messaging or education into the display itself can offer a shopper the opportunity to better understand your differentiators. A straightforward, concise design or an LCD screen are good examples of how to educate your potential buyer.&nbsp;</p>\n<p>Designing product displays that tell your brand story, while also being conducive to your budget, timelines, and the parameters surrounding the <a href=\"https://www.consulting.us/news/5094/big-brands-have-key-role-to-play-in-emerging-us-cannabis-market\" rel=\"noopener\" target=\"_blank\">cannabis and CBD industry</a> is not an easy task. We hope that through this three part series you are able to more effectively navigate the design process.</p>\n<p>InStore Design Display is a domestic custom retail display design + build firm with more than 100 years of experience bringing brands to life in <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar stores</a>. IDD has also been heavily involved in developing and maintaining <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store brand experiences</a> for cannabis and CBD brands for several years. We would love to help you bring your brand to life INSTORE.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "rssSummary" : "<p><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\">Part I </a>&nbsp;of this series introduced 4 Tips to Identify the Desired Longevity of Cannabis Product Displays<strong>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><a href=\"/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays\" rel=\"noopener\">Part II </a>&nbsp;focused on getting your desired display at a budget-friendly per unit cost to deploy them into storefronts. We concentrated on helping you create memorable cannabis displays that drive revenue due to a significant in-store presence with 3 Tips to Manage per unit Cost of Cannabis Retail Displays.</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%203.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1711664654874, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/5145357d-862b-4ac5-b041-d404747e505a.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117, 135808032326 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "tagNames" : [ "Display Marketing", "Cannabis" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Part III: 4 Tips to Design Functional  Cannabis & CBD Product Displays", "tmsId" : null, "topicIds" : [ 135463177117, 135808032326 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "topicNames" : [ "Display Marketing", "Cannabis" ], "topics" : [ 135463177117, 135808032326 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1711664654366, "updatedById" : 50500642, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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"contentTypeId" : null, "created" : 1604580894631, "createdByAgent" : null, "createdById" : 8919850, "createdTime" : 1604580894631, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "featuredImageAltText" : "Creating memorable cannabis displays", "featuredImageHeight" : 0, "featuredImageLength" : 0, "featuredImageWidth" : 0, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1604600872000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Part II: 3 Tips to Reduce per unit Cost of Cannabis Retail Displays", "id" : 37140861686, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Part II: 3 Tips to Reduce per unit Cost of Cannabis Retail Displays", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135808032326, 135463177117 ], "topic_ids" : [ 135808032326, 135463177117 ], "layout_sections" : { }, "campaign_name" : "Q1 2020 I Cannabis & CBD", "campaign_utm" : "Q1%202020%20I%20Cannabis%20%26%20CBD", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "featured_image_alt_text" : "Creating memorable cannabis displays", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "In Part II of this series on creating memorable cannabis displays, we focus on helping brand managers drive revenue with an effective in-store presence.", "post_body" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><!--more-->Now, it's time to focus on getting your desired display at a feasible per unit cost. In Part II of this series on creating memorable cannabis displays, we focus on helping brand managers drive revenue with an effective in-store presence. Check out these <strong>3 Tips to Reduce Per Unit Cost of Cannabis Retail Displays. </strong>InStore Design Display (IDD) has worked with cannabis brands since early in the industry’s state by state legalization, and we've helped brands maximize their displays to fit their budgets.</p>\n<h2>Tip #1: Identify the Quantity of First Production Run</h2>\n<p>When you begin the design process, one of the first questions your retail display design-build firm will ask is, \"how many of these displays do you need?\" When the display in question is for a new product or even a part of a brand launch, the answer to that question is frequently a low quantity (25-50). It's common for brands to have commitments from a handful of dispensaries to carry their product once it launches.&nbsp;</p>\n<p>However, in addition to the actual number, you must share the projected number with your design firm.&nbsp;Due to the manufacturing efficiencies associated with higher quantity orders, the per-unit cost can drop dramatically. You can then determine if it is worth the effort to secure more commitments from <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick-and-mortar locations</a> with this knowledge.&nbsp;</p>\n<h2>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2>Tip #2: Be Flexible</h2>\n<p>The available footprint for your displays will vary from dispensary to dispensary. Because of this, it is essential to design displays to be modular. A single display can have the ability to accommodate multiple different space types using various components by incorporating modularity into the design. It is crucial to make sure you have brand placement throughout the display's design to ensure that your brand identity isn't lost even when components get removed to fit a space better.&nbsp;</p>\n<p>As an example, the counter-top display featured below showcases several different products at once. However, it's design offers several different configurations. This design thinking is crucial if the storefront doesn't have the real estate to support the display in its entirety. A thoughtful design incorporates components that can serve as stand-alone product displays.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/concept.jpg\" alt=\"concept\" width=\"1195\" style=\"width: 1195px; margin: 30px 0px;\"></p>\n<h2>Tip #3: Leverage Your Field Sales Team</h2>\n<p>If you are launching a brand or a product, you likely have team members working on getting your products on dispensary shelves. As they promote your brand and share the benefits of your products, advise them to share how your brand will elevate their customers' overall in-store experience.&nbsp;</p>\n<p>For instance, have your sales team ask retailers for their feedback on display and signage options by providing sketches and renderings of display options. This collaboration will allow them to provide their input about which variation would be a good fit for their environment.&nbsp;</p>\n<p>When done correctly, the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store experience</a> becomes a part of the sales team's conversation and is ultimately a differentiator for your brand.&nbsp;&nbsp;</p>\n<p>Whether you're building an in-store experience for a new product or have been in the industry for a while, seeing return on investment more quickly is a win. That is the ultimate goal of reducing per unit price — so you start to see ROI faster. In Parts I and II of this series, you’ve learned how to determine display longevity and reduce cost. <a href=\"/insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays\" rel=\"noopener\" target=\"_blank\">Part III</a>highlights how to hone in on the desired functionality of your cannabis and CBD product displays.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711664620027, "rss_body" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><!--more-->Now, it's time to focus on getting your desired display at a feasible per unit cost. In Part II of this series on creating memorable cannabis displays, we focus on helping brand managers drive revenue with an effective in-store presence. Check out these <strong>3 Tips to Reduce Per Unit Cost of Cannabis Retail Displays. </strong>InStore Design Display (IDD) has worked with cannabis brands since early in the industry’s state by state legalization, and we've helped brands maximize their displays to fit their budgets.</p>\n<h2>Tip #1: Identify the Quantity of First Production Run</h2>\n<p>When you begin the design process, one of the first questions your retail display design-build firm will ask is, \"how many of these displays do you need?\" When the display in question is for a new product or even a part of a brand launch, the answer to that question is frequently a low quantity (25-50). It's common for brands to have commitments from a handful of dispensaries to carry their product once it launches.&nbsp;</p>\n<p>However, in addition to the actual number, you must share the projected number with your design firm.&nbsp;Due to the manufacturing efficiencies associated with higher quantity orders, the per-unit cost can drop dramatically. You can then determine if it is worth the effort to secure more commitments from <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick-and-mortar locations</a> with this knowledge.&nbsp;</p>\n<h2>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2>Tip #2: Be Flexible</h2>\n<p>The available footprint for your displays will vary from dispensary to dispensary. Because of this, it is essential to design displays to be modular. A single display can have the ability to accommodate multiple different space types using various components by incorporating modularity into the design. It is crucial to make sure you have brand placement throughout the display's design to ensure that your brand identity isn't lost even when components get removed to fit a space better.&nbsp;</p>\n<p>As an example, the counter-top display featured below showcases several different products at once. However, it's design offers several different configurations. This design thinking is crucial if the storefront doesn't have the real estate to support the display in its entirety. A thoughtful design incorporates components that can serve as stand-alone product displays.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/concept.jpg\" alt=\"concept\" width=\"1195\" style=\"width: 1195px; margin: 30px 0px;\"></p>\n<h2>Tip #3: Leverage Your Field Sales Team</h2>\n<p>If you are launching a brand or a product, you likely have team members working on getting your products on dispensary shelves. As they promote your brand and share the benefits of your products, advise them to share how your brand will elevate their customers' overall in-store experience.&nbsp;</p>\n<p>For instance, have your sales team ask retailers for their feedback on display and signage options by providing sketches and renderings of display options. This collaboration will allow them to provide their input about which variation would be a good fit for their environment.&nbsp;</p>\n<p>When done correctly, the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store experience</a> becomes a part of the sales team's conversation and is ultimately a differentiator for your brand.&nbsp;&nbsp;</p>\n<p>Whether you're building an in-store experience for a new product or have been in the industry for a while, seeing return on investment more quickly is a win. That is the ultimate goal of reducing per unit price — so you start to see ROI faster. In Parts I and II of this series, you’ve learned how to determine display longevity and reduce cost. <a href=\"/insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays\" rel=\"noopener\" target=\"_blank\">Part III</a>highlights how to hone in on the desired functionality of your cannabis and CBD product displays.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "rss_summary" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE_NOT_SENT", "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "In Part II of this series on creating memorable cannabis displays, we focus on helping brand managers drive revenue with an effective in-store presence.", "metaKeywords" : null, "name" : "Part II: 3 Tips to Reduce per unit Cost of Cannabis Retail Displays", "nextPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%201%20%281%29.png", "nextPostFeaturedImageAltText" : "cannabis display", "nextPostName" : "Part I: Creating Memorable Cannabis Product Displays", "nextPostSlug" : "insights/part-i-creating-memorable-cannabis-product-displays", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Part II: 3 Tips to Reduce per unit Cost of Cannabis Retail Displays", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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In Part II of this series on creating memorable cannabis displays, we focus on helping brand managers drive revenue with an effective in-store presence. Check out these <strong>3 Tips to Reduce Per Unit Cost of Cannabis Retail Displays. </strong>InStore Design Display (IDD) has worked with cannabis brands since early in the industry’s state by state legalization, and we've helped brands maximize their displays to fit their budgets.</p>\n<h2>Tip #1: Identify the Quantity of First Production Run</h2>\n<p>When you begin the design process, one of the first questions your retail display design-build firm will ask is, \"how many of these displays do you need?\" When the display in question is for a new product or even a part of a brand launch, the answer to that question is frequently a low quantity (25-50). It's common for brands to have commitments from a handful of dispensaries to carry their product once it launches.&nbsp;</p>\n<p>However, in addition to the actual number, you must share the projected number with your design firm.&nbsp;Due to the manufacturing efficiencies associated with higher quantity orders, the per-unit cost can drop dramatically. You can then determine if it is worth the effort to secure more commitments from <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick-and-mortar locations</a> with this knowledge.&nbsp;</p>\n<h2>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2>Tip #2: Be Flexible</h2>\n<p>The available footprint for your displays will vary from dispensary to dispensary. Because of this, it is essential to design displays to be modular. A single display can have the ability to accommodate multiple different space types using various components by incorporating modularity into the design. It is crucial to make sure you have brand placement throughout the display's design to ensure that your brand identity isn't lost even when components get removed to fit a space better.&nbsp;</p>\n<p>As an example, the counter-top display featured below showcases several different products at once. However, it's design offers several different configurations. This design thinking is crucial if the storefront doesn't have the real estate to support the display in its entirety. A thoughtful design incorporates components that can serve as stand-alone product displays.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/concept.jpg\" alt=\"concept\" width=\"1195\" style=\"width: 1195px; margin: 30px 0px;\"></p>\n<h2>Tip #3: Leverage Your Field Sales Team</h2>\n<p>If you are launching a brand or a product, you likely have team members working on getting your products on dispensary shelves. As they promote your brand and share the benefits of your products, advise them to share how your brand will elevate their customers' overall in-store experience.&nbsp;</p>\n<p>For instance, have your sales team ask retailers for their feedback on display and signage options by providing sketches and renderings of display options. This collaboration will allow them to provide their input about which variation would be a good fit for their environment.&nbsp;</p>\n<p>When done correctly, the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store experience</a> becomes a part of the sales team's conversation and is ultimately a differentiator for your brand.&nbsp;&nbsp;</p>\n<p>Whether you're building an in-store experience for a new product or have been in the industry for a while, seeing return on investment more quickly is a win. That is the ultimate goal of reducing per unit price — so you start to see ROI faster. In Parts I and II of this series, you’ve learned how to determine display longevity and reduce cost. <a href=\"/insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays\" rel=\"noopener\" target=\"_blank\">Part III</a>highlights how to hone in on the desired functionality of your cannabis and CBD product displays.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postBodyRss" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><!--more-->Now, it's time to focus on getting your desired display at a feasible per unit cost. In Part II of this series on creating memorable cannabis displays, we focus on helping brand managers drive revenue with an effective in-store presence. Check out these <strong>3 Tips to Reduce Per Unit Cost of Cannabis Retail Displays. </strong>InStore Design Display (IDD) has worked with cannabis brands since early in the industry’s state by state legalization, and we've helped brands maximize their displays to fit their budgets.</p>\n<h2>Tip #1: Identify the Quantity of First Production Run</h2>\n<p>When you begin the design process, one of the first questions your retail display design-build firm will ask is, \"how many of these displays do you need?\" When the display in question is for a new product or even a part of a brand launch, the answer to that question is frequently a low quantity (25-50). It's common for brands to have commitments from a handful of dispensaries to carry their product once it launches.&nbsp;</p>\n<p>However, in addition to the actual number, you must share the projected number with your design firm.&nbsp;Due to the manufacturing efficiencies associated with higher quantity orders, the per-unit cost can drop dramatically. You can then determine if it is worth the effort to secure more commitments from <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick-and-mortar locations</a> with this knowledge.&nbsp;</p>\n<h2>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2>Tip #2: Be Flexible</h2>\n<p>The available footprint for your displays will vary from dispensary to dispensary. Because of this, it is essential to design displays to be modular. A single display can have the ability to accommodate multiple different space types using various components by incorporating modularity into the design. It is crucial to make sure you have brand placement throughout the display's design to ensure that your brand identity isn't lost even when components get removed to fit a space better.&nbsp;</p>\n<p>As an example, the counter-top display featured below showcases several different products at once. However, it's design offers several different configurations. This design thinking is crucial if the storefront doesn't have the real estate to support the display in its entirety. A thoughtful design incorporates components that can serve as stand-alone product displays.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/concept.jpg\" alt=\"concept\" width=\"1195\" style=\"width: 1195px; margin: 30px 0px;\"></p>\n<h2>Tip #3: Leverage Your Field Sales Team</h2>\n<p>If you are launching a brand or a product, you likely have team members working on getting your products on dispensary shelves. As they promote your brand and share the benefits of your products, advise them to share how your brand will elevate their customers' overall in-store experience.&nbsp;</p>\n<p>For instance, have your sales team ask retailers for their feedback on display and signage options by providing sketches and renderings of display options. This collaboration will allow them to provide their input about which variation would be a good fit for their environment.&nbsp;</p>\n<p>When done correctly, the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store experience</a> becomes a part of the sales team's conversation and is ultimately a differentiator for your brand.&nbsp;&nbsp;</p>\n<p>Whether you're building an in-store experience for a new product or have been in the industry for a while, seeing return on investment more quickly is a win. That is the ultimate goal of reducing per unit price — so you start to see ROI faster. In Parts I and II of this series, you’ve learned how to determine display longevity and reduce cost. <a href=\"/insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays\" rel=\"noopener\" target=\"_blank\">Part III</a>highlights how to hone in on the desired functionality of your cannabis and CBD product displays.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postEmailContent" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "postListContent" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "postRssContent" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "postSummary" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p></p>", "postSummaryRss" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "hBlntRea", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%203.png", "previousPostFeaturedImageAltText" : "dispensary display tactics", "previousPostName" : "Part III: 4 Tips to Design Functional  Cannabis & CBD Product Displays", "previousPostSlug" : "insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1604600872000, "publishDateLocalTime" : 1604600872000, "publishDateLocalized" : { "date" : 1604600872000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711664620027, "publishedByEmail" : null, "publishedById" : 50500642, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p><!--more-->Now, it's time to focus on getting your desired display at a feasible per unit cost. In Part II of this series on creating memorable cannabis displays, we focus on helping brand managers drive revenue with an effective in-store presence. Check out these <strong>3 Tips to Reduce Per Unit Cost of Cannabis Retail Displays. </strong>InStore Design Display (IDD) has worked with cannabis brands since early in the industry’s state by state legalization, and we've helped brands maximize their displays to fit their budgets.</p>\n<h2>Tip #1: Identify the Quantity of First Production Run</h2>\n<p>When you begin the design process, one of the first questions your retail display design-build firm will ask is, \"how many of these displays do you need?\" When the display in question is for a new product or even a part of a brand launch, the answer to that question is frequently a low quantity (25-50). It's common for brands to have commitments from a handful of dispensaries to carry their product once it launches.&nbsp;</p>\n<p>However, in addition to the actual number, you must share the projected number with your design firm.&nbsp;Due to the manufacturing efficiencies associated with higher quantity orders, the per-unit cost can drop dramatically. You can then determine if it is worth the effort to secure more commitments from <a href=\"/insights/the-future-of-brick-and-mortar-immersive-retail-environments\" rel=\"noopener\" target=\"_blank\">brick-and-mortar locations</a> with this knowledge.&nbsp;</p>\n<h2>{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</h2>\n<h2>Tip #2: Be Flexible</h2>\n<p>The available footprint for your displays will vary from dispensary to dispensary. Because of this, it is essential to design displays to be modular. A single display can have the ability to accommodate multiple different space types using various components by incorporating modularity into the design. It is crucial to make sure you have brand placement throughout the display's design to ensure that your brand identity isn't lost even when components get removed to fit a space better.&nbsp;</p>\n<p>As an example, the counter-top display featured below showcases several different products at once. However, it's design offers several different configurations. This design thinking is crucial if the storefront doesn't have the real estate to support the display in its entirety. A thoughtful design incorporates components that can serve as stand-alone product displays.&nbsp;</p>\n<p><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/concept.jpg\" alt=\"concept\" width=\"1195\" style=\"width: 1195px; margin: 30px 0px;\"></p>\n<h2>Tip #3: Leverage Your Field Sales Team</h2>\n<p>If you are launching a brand or a product, you likely have team members working on getting your products on dispensary shelves. As they promote your brand and share the benefits of your products, advise them to share how your brand will elevate their customers' overall in-store experience.&nbsp;</p>\n<p>For instance, have your sales team ask retailers for their feedback on display and signage options by providing sketches and renderings of display options. This collaboration will allow them to provide their input about which variation would be a good fit for their environment.&nbsp;</p>\n<p>When done correctly, the <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store experience</a> becomes a part of the sales team's conversation and is ultimately a differentiator for your brand.&nbsp;&nbsp;</p>\n<p>Whether you're building an in-store experience for a new product or have been in the industry for a while, seeing return on investment more quickly is a win. That is the ultimate goal of reducing per unit price — so you start to see ROI faster. In Parts I and II of this series, you’ve learned how to determine display longevity and reduce cost. <a href=\"/insights/part-iii-4-tips-to-design-functional-cannabis-cbd-product-displays\" rel=\"noopener\" target=\"_blank\">Part III</a>highlights how to hone in on the desired functionality of your cannabis and CBD product displays.</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "rssSummary" : "<p>Part I of this series introduced <strong><a href=\"/insights/part-i-creating-memorable-cannabis-product-displays\" rel=\"noopener\" target=\"_blank\">4 Tips to Identify the Desired Longevity of Cannabis Product Displays</a>. </strong>That post provided: desired brand experience, your buyers' likelihood to suffer brand fatigue, the look and feel for your display, and a per unit budget range.</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1711664620586, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/1809e4b4-8cfb-460a-ad11-a7e9e51b6ab0.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117, 135808032326 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "tagNames" : [ "Display Marketing", "Cannabis" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Part II: 3 Tips to Reduce per unit Cost of Cannabis Retail Displays", "tmsId" : null, "topicIds" : [ 135463177117, 135808032326 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "topicNames" : [ "Display Marketing", "Cannabis" ], "topics" : [ 135463177117, 135808032326 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1711664620032, "updatedById" : 50500642, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135808032326, 135463177117 ], "topic_ids" : [ 135808032326, 135463177117 ], "layout_sections" : { }, "campaign_name" : "Q1 2020 I Cannabis & CBD", "campaign_utm" : "Q1%202020%20I%20Cannabis%20%26%20CBD", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%201%20%281%29.png", "featured_image_alt_text" : "cannabis display", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "See our top tips on how cannabis brands can drive revenue with effective in-store displays that fit within budget and deliver a desired brand experience.\n", "post_body" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p><!--more-->Growth is expected to continue, and as demand and popularity increase, so do the product offerings. Whether a cannabis brand offers flower, tinctures, edibles, or products to fit other consumption methods, determining how to best position products on dispensary shelves is top of mind, especially as the industry gets crowded with new entrants. InStore Design Display (IDD) has been working with cannabis brands since early in the industry’s state by state legalization. We have identified several methods that increase brand awareness and drive sales in brick and mortar locations.&nbsp;</p>\n<p><span style=\"font-weight: normal;\">This three-part series shares IDD's top tips on how cannabis brands can drive revenue with effective in-store displays that fit within budget while also delivering the desired brand experience.&nbsp;</span></p>\n<h2><span style=\"font-weight: normal;\">Part I: 4 Tips to Identify the Desired Longevity of Cannabis Product Displays</span></h2>\n<p><span style=\"font-weight: normal;\">As you begin to strategize about the intent of your in-store display, we recommend determining the length of time you'd like your display to sit on dispensary shelves. To help you do that, consider these tips to identify the desired longevity of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #1: Consider Your Desired Brand Experience&nbsp;</span></h3>\n<p><span style=\"font-weight: normal;\">Different product offerings may require an extra level of brand experience. For instance, if your products are considered luxury and coincidentally carry a luxury price point, then the in-store brand experience should be premium as well. Higher-end materials, packaging, etc. must reflect the luxury nature of your products. This approach remains compatible with understanding the investment and return on investment (ROI) of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #2: Factor in Brand Fatigue</span></h3>\n<p><span style=\"font-weight: normal;\">Your product offerings will predicate the frequency in which your buyers purchase your products. No one knows your brand as you do, so having a deep understanding of how often a “typical” buyer purchases your products is crucial. Suppose they make a weekly trip to their local dispensary, and there are several competitors in your category. In that case, your customers may experience brand fatigue at a higher rate than if they need a new supply once a month.&nbsp;</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #3: Choose a Desired Material (or at least look &amp; feel)</span></h3>\n<p><span style=\"font-weight: normal;\">When you understand your desired brand experience, budget, and how often you need to evolve your display to mitigate brand fatigue, you are better equipped to collaborate with your retail display design team to identify the best material to use for your cannabis product display. As a rule of thumb, there are three categories of materials that can be used to create a custom in-store display.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Corrugate: </strong>Very similar to cardboard, corrugate is an inexpensive yet customizable way to highlight your brand. Due to its fragility, a corrugate display will only be viable for up to 1 year.</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Plastic:</strong> With higher durability and a more refined look, plastics are considered a mid-level material for product displays. This material’s strength will allow it to be viable for 1-2 years, making its higher price point acceptable.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Metals &amp; Wood:</strong> If your brand is in the luxury category or if you have solidified yourself in the market, these high-end materials are a great way to display your products in-store. Metals and wood will have the toughest durability and most elevated look and feel, making them the most pricey of the three options but also the longest lasting.</span></p>\n<p><span style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #4: Define Your Budget</span></h3>\n<p><span style=\"font-weight: normal;\">Before you start designing your display, it is vital to understand the investment you are willing to make to help your product stand out in a dispensary. Understanding the number of products that need to sell to see an <a href=\"/elevate-retail-displays-to-maximize-sales\" rel=\"noopener\" target=\"_blank\">ROI for this display</a> is key. Identifying budget doesn’t necessarily mean honing in on a specific dollar amount. Instead, determine a low and high-end amount you are willing to commit. Communicating these boundaries early in the design phase will make conversations with your retail display design company much more effective and efficient.&nbsp;</span></p>\n<p>Understanding the desired longevity of your product display is just one of the considerations to be made when designing the in-store experience shoppers will have with your product. In Part II of this series, you will learn about ways to reduce the per unit cost of the displays you design for dispensary shelves.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695919204450, "rss_body" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p><!--more-->Growth is expected to continue, and as demand and popularity increase, so do the product offerings. Whether a cannabis brand offers flower, tinctures, edibles, or products to fit other consumption methods, determining how to best position products on dispensary shelves is top of mind, especially as the industry gets crowded with new entrants. InStore Design Display (IDD) has been working with cannabis brands since early in the industry’s state by state legalization. We have identified several methods that increase brand awareness and drive sales in brick and mortar locations.&nbsp;</p>\n<p><span style=\"font-weight: normal;\">This three-part series shares IDD's top tips on how cannabis brands can drive revenue with effective in-store displays that fit within budget while also delivering the desired brand experience.&nbsp;</span></p>\n<h2><span style=\"font-weight: normal;\">Part I: 4 Tips to Identify the Desired Longevity of Cannabis Product Displays</span></h2>\n<p><span style=\"font-weight: normal;\">As you begin to strategize about the intent of your in-store display, we recommend determining the length of time you'd like your display to sit on dispensary shelves. To help you do that, consider these tips to identify the desired longevity of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #1: Consider Your Desired Brand Experience&nbsp;</span></h3>\n<p><span style=\"font-weight: normal;\">Different product offerings may require an extra level of brand experience. For instance, if your products are considered luxury and coincidentally carry a luxury price point, then the in-store brand experience should be premium as well. Higher-end materials, packaging, etc. must reflect the luxury nature of your products. This approach remains compatible with understanding the investment and return on investment (ROI) of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #2: Factor in Brand Fatigue</span></h3>\n<p><span style=\"font-weight: normal;\">Your product offerings will predicate the frequency in which your buyers purchase your products. No one knows your brand as you do, so having a deep understanding of how often a “typical” buyer purchases your products is crucial. Suppose they make a weekly trip to their local dispensary, and there are several competitors in your category. In that case, your customers may experience brand fatigue at a higher rate than if they need a new supply once a month.&nbsp;</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #3: Choose a Desired Material (or at least look &amp; feel)</span></h3>\n<p><span style=\"font-weight: normal;\">When you understand your desired brand experience, budget, and how often you need to evolve your display to mitigate brand fatigue, you are better equipped to collaborate with your retail display design team to identify the best material to use for your cannabis product display. As a rule of thumb, there are three categories of materials that can be used to create a custom in-store display.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Corrugate: </strong>Very similar to cardboard, corrugate is an inexpensive yet customizable way to highlight your brand. Due to its fragility, a corrugate display will only be viable for up to 1 year.</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Plastic:</strong> With higher durability and a more refined look, plastics are considered a mid-level material for product displays. This material’s strength will allow it to be viable for 1-2 years, making its higher price point acceptable.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Metals &amp; Wood:</strong> If your brand is in the luxury category or if you have solidified yourself in the market, these high-end materials are a great way to display your products in-store. Metals and wood will have the toughest durability and most elevated look and feel, making them the most pricey of the three options but also the longest lasting.</span></p>\n<p><span style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #4: Define Your Budget</span></h3>\n<p><span style=\"font-weight: normal;\">Before you start designing your display, it is vital to understand the investment you are willing to make to help your product stand out in a dispensary. Understanding the number of products that need to sell to see an <a href=\"/elevate-retail-displays-to-maximize-sales\" rel=\"noopener\" target=\"_blank\">ROI for this display</a> is key. Identifying budget doesn’t necessarily mean honing in on a specific dollar amount. Instead, determine a low and high-end amount you are willing to commit. Communicating these boundaries early in the design phase will make conversations with your retail display design company much more effective and efficient.&nbsp;</span></p>\n<p>Understanding the desired longevity of your product display is just one of the considerations to be made when designing the in-store experience shoppers will have with your product. In Part II of this series, you will learn about ways to reduce the per unit cost of the displays you design for dispensary shelves.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "rss_summary" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE_NOT_SENT", "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "See our top tips on how cannabis brands can drive revenue with effective in-store displays that fit within budget and deliver a desired brand experience.\n", "metaKeywords" : null, "name" : "Part I: Creating Memorable Cannabis Product Displays", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CBD%20ON%20SHELVES%20UNFURL.png", "nextPostFeaturedImageAltText" : "GET YOUR CBD PRODUCTS ON SHELVES", "nextPostName" : "Tips and Tricks for Selling CBD", "nextPostSlug" : "insights/tips-and-tricks-for-selling-cbd", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Part I: Creating Memorable Cannabis Product Displays", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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Whether a cannabis brand offers flower, tinctures, edibles, or products to fit other consumption methods, determining how to best position products on dispensary shelves is top of mind, especially as the industry gets crowded with new entrants. InStore Design Display (IDD) has been working with cannabis brands since early in the industry’s state by state legalization. We have identified several methods that increase brand awareness and drive sales in brick and mortar locations.&nbsp;</p>\n<p><span style=\"font-weight: normal;\">This three-part series shares IDD's top tips on how cannabis brands can drive revenue with effective in-store displays that fit within budget while also delivering the desired brand experience.&nbsp;</span></p>\n<h2><span style=\"font-weight: normal;\">Part I: 4 Tips to Identify the Desired Longevity of Cannabis Product Displays</span></h2>\n<p><span style=\"font-weight: normal;\">As you begin to strategize about the intent of your in-store display, we recommend determining the length of time you'd like your display to sit on dispensary shelves. To help you do that, consider these tips to identify the desired longevity of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #1: Consider Your Desired Brand Experience&nbsp;</span></h3>\n<p><span style=\"font-weight: normal;\">Different product offerings may require an extra level of brand experience. For instance, if your products are considered luxury and coincidentally carry a luxury price point, then the in-store brand experience should be premium as well. Higher-end materials, packaging, etc. must reflect the luxury nature of your products. This approach remains compatible with understanding the investment and return on investment (ROI) of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #2: Factor in Brand Fatigue</span></h3>\n<p><span style=\"font-weight: normal;\">Your product offerings will predicate the frequency in which your buyers purchase your products. No one knows your brand as you do, so having a deep understanding of how often a “typical” buyer purchases your products is crucial. Suppose they make a weekly trip to their local dispensary, and there are several competitors in your category. In that case, your customers may experience brand fatigue at a higher rate than if they need a new supply once a month.&nbsp;</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #3: Choose a Desired Material (or at least look &amp; feel)</span></h3>\n<p><span style=\"font-weight: normal;\">When you understand your desired brand experience, budget, and how often you need to evolve your display to mitigate brand fatigue, you are better equipped to collaborate with your retail display design team to identify the best material to use for your cannabis product display. As a rule of thumb, there are three categories of materials that can be used to create a custom in-store display.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Corrugate: </strong>Very similar to cardboard, corrugate is an inexpensive yet customizable way to highlight your brand. Due to its fragility, a corrugate display will only be viable for up to 1 year.</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Plastic:</strong> With higher durability and a more refined look, plastics are considered a mid-level material for product displays. This material’s strength will allow it to be viable for 1-2 years, making its higher price point acceptable.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Metals &amp; Wood:</strong> If your brand is in the luxury category or if you have solidified yourself in the market, these high-end materials are a great way to display your products in-store. Metals and wood will have the toughest durability and most elevated look and feel, making them the most pricey of the three options but also the longest lasting.</span></p>\n<p><span style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #4: Define Your Budget</span></h3>\n<p><span style=\"font-weight: normal;\">Before you start designing your display, it is vital to understand the investment you are willing to make to help your product stand out in a dispensary. Understanding the number of products that need to sell to see an <a href=\"/elevate-retail-displays-to-maximize-sales\" rel=\"noopener\" target=\"_blank\">ROI for this display</a> is key. Identifying budget doesn’t necessarily mean honing in on a specific dollar amount. Instead, determine a low and high-end amount you are willing to commit. Communicating these boundaries early in the design phase will make conversations with your retail display design company much more effective and efficient.&nbsp;</span></p>\n<p>Understanding the desired longevity of your product display is just one of the considerations to be made when designing the in-store experience shoppers will have with your product. In Part II of this series, you will learn about ways to reduce the per unit cost of the displays you design for dispensary shelves.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postBodyRss" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p><!--more-->Growth is expected to continue, and as demand and popularity increase, so do the product offerings. Whether a cannabis brand offers flower, tinctures, edibles, or products to fit other consumption methods, determining how to best position products on dispensary shelves is top of mind, especially as the industry gets crowded with new entrants. InStore Design Display (IDD) has been working with cannabis brands since early in the industry’s state by state legalization. We have identified several methods that increase brand awareness and drive sales in brick and mortar locations.&nbsp;</p>\n<p><span style=\"font-weight: normal;\">This three-part series shares IDD's top tips on how cannabis brands can drive revenue with effective in-store displays that fit within budget while also delivering the desired brand experience.&nbsp;</span></p>\n<h2><span style=\"font-weight: normal;\">Part I: 4 Tips to Identify the Desired Longevity of Cannabis Product Displays</span></h2>\n<p><span style=\"font-weight: normal;\">As you begin to strategize about the intent of your in-store display, we recommend determining the length of time you'd like your display to sit on dispensary shelves. To help you do that, consider these tips to identify the desired longevity of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #1: Consider Your Desired Brand Experience&nbsp;</span></h3>\n<p><span style=\"font-weight: normal;\">Different product offerings may require an extra level of brand experience. For instance, if your products are considered luxury and coincidentally carry a luxury price point, then the in-store brand experience should be premium as well. Higher-end materials, packaging, etc. must reflect the luxury nature of your products. This approach remains compatible with understanding the investment and return on investment (ROI) of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #2: Factor in Brand Fatigue</span></h3>\n<p><span style=\"font-weight: normal;\">Your product offerings will predicate the frequency in which your buyers purchase your products. No one knows your brand as you do, so having a deep understanding of how often a “typical” buyer purchases your products is crucial. Suppose they make a weekly trip to their local dispensary, and there are several competitors in your category. In that case, your customers may experience brand fatigue at a higher rate than if they need a new supply once a month.&nbsp;</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #3: Choose a Desired Material (or at least look &amp; feel)</span></h3>\n<p><span style=\"font-weight: normal;\">When you understand your desired brand experience, budget, and how often you need to evolve your display to mitigate brand fatigue, you are better equipped to collaborate with your retail display design team to identify the best material to use for your cannabis product display. As a rule of thumb, there are three categories of materials that can be used to create a custom in-store display.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Corrugate: </strong>Very similar to cardboard, corrugate is an inexpensive yet customizable way to highlight your brand. Due to its fragility, a corrugate display will only be viable for up to 1 year.</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Plastic:</strong> With higher durability and a more refined look, plastics are considered a mid-level material for product displays. This material’s strength will allow it to be viable for 1-2 years, making its higher price point acceptable.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Metals &amp; Wood:</strong> If your brand is in the luxury category or if you have solidified yourself in the market, these high-end materials are a great way to display your products in-store. Metals and wood will have the toughest durability and most elevated look and feel, making them the most pricey of the three options but also the longest lasting.</span></p>\n<p><span style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #4: Define Your Budget</span></h3>\n<p><span style=\"font-weight: normal;\">Before you start designing your display, it is vital to understand the investment you are willing to make to help your product stand out in a dispensary. Understanding the number of products that need to sell to see an <a href=\"/elevate-retail-displays-to-maximize-sales\" rel=\"noopener\" target=\"_blank\">ROI for this display</a> is key. Identifying budget doesn’t necessarily mean honing in on a specific dollar amount. Instead, determine a low and high-end amount you are willing to commit. Communicating these boundaries early in the design phase will make conversations with your retail display design company much more effective and efficient.&nbsp;</span></p>\n<p>Understanding the desired longevity of your product display is just one of the considerations to be made when designing the in-store experience shoppers will have with your product. In Part II of this series, you will learn about ways to reduce the per unit cost of the displays you design for dispensary shelves.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "postEmailContent" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%201%20%281%29.png", "postListContent" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%201%20%281%29.png", "postRssContent" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%201%20%281%29.png", "postSummary" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p></p>", "postSummaryRss" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "erJUMwjI", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%202.png", "previousPostFeaturedImageAltText" : "Creating memorable cannabis displays", "previousPostName" : "Part II: 3 Tips to Reduce per unit Cost of Cannabis Retail Displays", "previousPostSlug" : "insights/part-ii-3-tips-to-reduce-per-unit-cost-of-cannabis-retail-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1604339342000, "publishDateLocalTime" : 1604339342000, "publishDateLocalized" : { "date" : 1604339342000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695919204450, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/part-i-creating-memorable-cannabis-product-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p><!--more-->Growth is expected to continue, and as demand and popularity increase, so do the product offerings. Whether a cannabis brand offers flower, tinctures, edibles, or products to fit other consumption methods, determining how to best position products on dispensary shelves is top of mind, especially as the industry gets crowded with new entrants. InStore Design Display (IDD) has been working with cannabis brands since early in the industry’s state by state legalization. We have identified several methods that increase brand awareness and drive sales in brick and mortar locations.&nbsp;</p>\n<p><span style=\"font-weight: normal;\">This three-part series shares IDD's top tips on how cannabis brands can drive revenue with effective in-store displays that fit within budget while also delivering the desired brand experience.&nbsp;</span></p>\n<h2><span style=\"font-weight: normal;\">Part I: 4 Tips to Identify the Desired Longevity of Cannabis Product Displays</span></h2>\n<p><span style=\"font-weight: normal;\">As you begin to strategize about the intent of your in-store display, we recommend determining the length of time you'd like your display to sit on dispensary shelves. To help you do that, consider these tips to identify the desired longevity of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #1: Consider Your Desired Brand Experience&nbsp;</span></h3>\n<p><span style=\"font-weight: normal;\">Different product offerings may require an extra level of brand experience. For instance, if your products are considered luxury and coincidentally carry a luxury price point, then the in-store brand experience should be premium as well. Higher-end materials, packaging, etc. must reflect the luxury nature of your products. This approach remains compatible with understanding the investment and return on investment (ROI) of your display.</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #2: Factor in Brand Fatigue</span></h3>\n<p><span style=\"font-weight: normal;\">Your product offerings will predicate the frequency in which your buyers purchase your products. No one knows your brand as you do, so having a deep understanding of how often a “typical” buyer purchases your products is crucial. Suppose they make a weekly trip to their local dispensary, and there are several competitors in your category. In that case, your customers may experience brand fatigue at a higher rate than if they need a new supply once a month.&nbsp;</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #3: Choose a Desired Material (or at least look &amp; feel)</span></h3>\n<p><span style=\"font-weight: normal;\">When you understand your desired brand experience, budget, and how often you need to evolve your display to mitigate brand fatigue, you are better equipped to collaborate with your retail display design team to identify the best material to use for your cannabis product display. As a rule of thumb, there are three categories of materials that can be used to create a custom in-store display.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Corrugate: </strong>Very similar to cardboard, corrugate is an inexpensive yet customizable way to highlight your brand. Due to its fragility, a corrugate display will only be viable for up to 1 year.</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Plastic:</strong> With higher durability and a more refined look, plastics are considered a mid-level material for product displays. This material’s strength will allow it to be viable for 1-2 years, making its higher price point acceptable.&nbsp;</span></p>\n<p><span style=\"font-weight: normal;\"><strong>Metals &amp; Wood:</strong> If your brand is in the luxury category or if you have solidified yourself in the market, these high-end materials are a great way to display your products in-store. Metals and wood will have the toughest durability and most elevated look and feel, making them the most pricey of the three options but also the longest lasting.</span></p>\n<p><span style=\"font-weight: normal;\">{{cta('47309903-57dd-4b5d-b6e5-1e313f85782b','justifycenter')}}</span></p>\n<h3><span style=\"font-weight: normal;\">Tip #4: Define Your Budget</span></h3>\n<p><span style=\"font-weight: normal;\">Before you start designing your display, it is vital to understand the investment you are willing to make to help your product stand out in a dispensary. Understanding the number of products that need to sell to see an <a href=\"/elevate-retail-displays-to-maximize-sales\" rel=\"noopener\" target=\"_blank\">ROI for this display</a> is key. Identifying budget doesn’t necessarily mean honing in on a specific dollar amount. Instead, determine a low and high-end amount you are willing to commit. Communicating these boundaries early in the design phase will make conversations with your retail display design company much more effective and efficient.&nbsp;</span></p>\n<p>Understanding the desired longevity of your product display is just one of the considerations to be made when designing the in-store experience shoppers will have with your product. In Part II of this series, you will learn about ways to reduce the per unit cost of the displays you design for dispensary shelves.&nbsp;</p>\n<p>{{cta('f1cef48b-38b9-4ffe-af0e-e8f752a60e51','justifycenter')}}</p>", "rssSummary" : "<p><span style=\"color: #444444; background-color: #fefefe;\">According to projections from the </span><a href=\"https://mjbizdaily.com/exclusive-us-retail-marijuana-sales-on-pace-to-rise-40-in-2020-near-37-billion-by-2023/\" style=\"background-color: #fefefe; font-weight: normal;\">Marijuana Business Factbook</a><span style=\"color: #444444; background-color: #fefefe;\">, U.S. retail sales of medical and recreational cannabis are expected to be more than $15 billion by the end of 2020, representing an increase of approximately 40% over 2019 sales figures. </span>In the United States, 33 states have legalized at least medical use, which is driving sales during the pandemic as tourism related purchases have declined.</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%201%20%281%29.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710261604305, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/e8a94b65-bc40-4d4e-b642-2e35236cd96c.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/part-i-creating-memorable-cannabis-product-displays", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117, 135808032326 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "tagNames" : [ "Display Marketing", "Cannabis" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Part I: Creating Memorable Cannabis Product Displays", "tmsId" : null, "topicIds" : [ 135463177117, 135808032326 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "topicNames" : [ "Display Marketing", "Cannabis" ], "topics" : [ 135463177117, 135808032326 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1695919204456, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/part-i-creating-memorable-cannabis-product-displays", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135808032326, 135463177117 ], "topic_ids" : [ 135808032326, 135463177117 ], "layout_sections" : { }, "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CBD%20ON%20SHELVES%20UNFURL.png", "featured_image_alt_text" : "GET YOUR CBD PRODUCTS ON SHELVES", "head_html" : null, "link_rel_canonical_url" : null, "meta_description" : "Like many other industries, distributors of CBD face challenges when attempting to get their products on store shelves.", "post_body" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n<!--more-->\n<p>Regardless of the overwhelming adoption of CBD (<a href=\"https://www.singlecare.com/blog/cbd-survey/\"><span>33% of Americans</span></a>) and the fact that hemp and hemp CBD are federally legal following the signing of the&nbsp; 2018 Farm Bill, the industry still faces challenges in&nbsp; advertising, banking, and insurance.&nbsp;</p>\n<p>Like many other industries, distributors of CBD are facing challenges when attempting to get their products on store shelves. Furthermore, they are struggling to stand out from the oversaturated CBD market.&nbsp;&nbsp;</p>\n<p>InStore Design Display, like the majority of B2B companies, has a team dedicated to identifying and pursuing new business. We have been among the millions of business development teams who are identifying new clients and opportunities while adhering to stay-at-home and social distancing orders. We've learned a thing or two since the pandemic began. By blending our industry knowledge gained by working alongside&nbsp;<a href=\"https://www.pinterest.com/instoredd/dispensary-design/\"><span> CBD and Cannabis brands</span></a> with our own approach to sales, we developed this how-to guide for CBD companies.</p>\n<h2>The Basics</h2>\n<p>There are some basic rules of thumb to follow if you're selling your CBD products into a retail store. By asking the right questions and doing a little homework, you will save yourself the headache of chasing opportunities that are not a good fit. Let’s review these basic tips before we learn more about the nuances of selling virtually and in-person.</p>\n<h3><strong>Make your credentials known</strong></h3>\n<p>Whether you are calling, emailing, or stopping by in person, the first step in solidifying your brand as reputable and trustworthy is to acknowledge that your products are badged with the&nbsp;<a href=\"https://www.colorado.gov/pacific/enforcement/marijuanaenforcement\"> <span style=\"text-decoration: underline;\">Marijuana Enforcement Division</span></a> or the equivalent of this designation in your own state.</p>\n<h3><strong>Know your product</strong></h3>\n<p>Be able to communicate your products’ differentiators. Regardless of the method you are using for outreach (phone, email, social media), be able to concisely communicate what distinguishes your product from all the others that are sold in their store currently. There are many gaps in product offerings on dispensary shelves. Brands that can help fill a void on the shelf will find a receptive audience among buyers and decision makers.</p>\n<p><em>Example: Point out that your tincture is agave based, and it doesn’t have an oily or chemical taste like some of the other tinctures.</em></p>\n<h3><strong>Know all your numbers</strong></h3>\n<p>The general mark-up standards in the cannabis industry point toward&nbsp;2-2.5x of the actual cost of the product. Knowing the price-point and how it competes with similar products is vital.</p>\n<h3><strong>Understand your customers</strong></h3>\n<p>Not every dispensary has the same clientele. Before investing your time and energy into trying to get your products on their shelves, it would be beneficial to ask who their target demographic is and what types of products sell the best.</p>\n<p><em>Example: “By far the hottest category is 1:1 THC to CBD. This comes in the form of candy, capsules, and tinctures. It may be in part because our market is dominated by people above 50 years old, but CBD is very popular despite being more expensive.” says </em><strong><em>Liam Comer from</em></strong><a href=\"http://www.growhouse.com/\">&nbsp;<em><span style=\"text-decoration: underline;\">Growhouse Dispensary</span></em></a><strong><em>, Nederland, CO</em></strong></p>\n<p><em>Example: Certain cities/regions are more health conscious than others. When dispensaries in these areas are choosing which edibles to stock their shelves with, a</em>&nbsp;<a href=\"https://www.leafly.com/news/strains-products/12-sugar-free-cannabis-edibles\"> <strong><em><span style=\"text-decoration: underline;\">sugar-free, gluten-free option</span></em></strong></a><em> may pique more interest than</em> <em>saccharine candy and sugar-bomb brownies.</em></p>\n<h3><strong>Deliver a brick and mortar experience</strong></h3>\n<p>Good, presentable packaging is a must. Great presentation helps buyers realize your product will stand out on an increasingly competitive shelf.</p>\n<p>Take the consumer experience with your brand a step further—providing engaging fixtures or <a href=\"https://www.instoredesigndisplay.com/blog/what-is-point-of-purchase-pop-display\"><span>point of purchase displays</span></a> that tell your brand story will not only help <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\"><span>draw attention to your products</span></a>, it reduces the amount of blank space that may exist on shelves.</p>\n<h3><strong>Go social...but be careful</strong></h3>\n<p>Influencers (aka brand ambassadors) are the elite marketing trendsetters of 2020. This marketing trend is beneficial for CBD companies, due to the&nbsp;<a href=\"https://programetrix.com/programetrix-blog/cannabis-cbd/digital-advertising-rules-for-cbd-and-cannabis/\"> <span style=\"text-decoration: underline;\">heavy regulations</span></a> surrounding traditional advertising methods.</p>\n<blockquote>\n<p style=\"font-size: 20px;\">According to Courtney Wu, CEO, and co-founder of <span>AMNESIA</span>, “In the old days, marketing was a parent-child relationship whereby the brand pushed customers to buy a product because they knew what was best. These days, brands and consumers are peers. It is crucial to develop a direct and meaningful relationship with consumers. Influencers curate their communities and therefore represent a direct line into the hearts and minds of the members. Cannabis and CBD Influencer marketing is a crucial strategy to humanize and legitimize a brand in the eyes of the consumer.“<strong>&nbsp;</strong></p>\n</blockquote>\n<h2><strong>Tips for Selling</strong></h2>\n<ol style=\"line-height: 1.5;\">\n<li><strong>Set a daily standup meeting</strong>. Improve collaboration around what’s working and what’s not by implementing recurring meetings to share the latest from your conversations with clients and prospects. At IDD, we have found these daily huddles also reduce the feelings of isolation that can happen to anyone during this time, especially those in business development.</li>\n<li><strong>Use video.</strong> Bridge the gap where trade shows and other in person opportunities once stood by opting for video calls vs. phone calls. Doing this humanizes you and your brand and allows the client to begin to know, like, and trust you.</li>\n<li><strong>Show your personal brand on social media.</strong> Emphasize the importance of sharing company and brand updates on social media. Your friends and family want to support you, so request that your followers like, share, and comment to boost your exposure.</li>\n</ol>\n<p>With these tips, get ready to sell more CBD products into <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar retailers</a> and get your products onto more shelves.</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1695919965287, "rss_body" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n<!--more-->\n<p>Regardless of the overwhelming adoption of CBD (<a href=\"https://www.singlecare.com/blog/cbd-survey/\"><span>33% of Americans</span></a>) and the fact that hemp and hemp CBD are federally legal following the signing of the&nbsp; 2018 Farm Bill, the industry still faces challenges in&nbsp; advertising, banking, and insurance.&nbsp;</p>\n<p>Like many other industries, distributors of CBD are facing challenges when attempting to get their products on store shelves. Furthermore, they are struggling to stand out from the oversaturated CBD market.&nbsp;&nbsp;</p>\n<p>InStore Design Display, like the majority of B2B companies, has a team dedicated to identifying and pursuing new business. We have been among the millions of business development teams who are identifying new clients and opportunities while adhering to stay-at-home and social distancing orders. We've learned a thing or two since the pandemic began. By blending our industry knowledge gained by working alongside&nbsp;<a href=\"https://www.pinterest.com/instoredd/dispensary-design/\"><span> CBD and Cannabis brands</span></a> with our own approach to sales, we developed this how-to guide for CBD companies.</p>\n<h2>The Basics</h2>\n<p>There are some basic rules of thumb to follow if you're selling your CBD products into a retail store. By asking the right questions and doing a little homework, you will save yourself the headache of chasing opportunities that are not a good fit. Let’s review these basic tips before we learn more about the nuances of selling virtually and in-person.</p>\n<h3><strong>Make your credentials known</strong></h3>\n<p>Whether you are calling, emailing, or stopping by in person, the first step in solidifying your brand as reputable and trustworthy is to acknowledge that your products are badged with the&nbsp;<a href=\"https://www.colorado.gov/pacific/enforcement/marijuanaenforcement\"> <span style=\"text-decoration: underline;\">Marijuana Enforcement Division</span></a> or the equivalent of this designation in your own state.</p>\n<h3><strong>Know your product</strong></h3>\n<p>Be able to communicate your products’ differentiators. Regardless of the method you are using for outreach (phone, email, social media), be able to concisely communicate what distinguishes your product from all the others that are sold in their store currently. There are many gaps in product offerings on dispensary shelves. Brands that can help fill a void on the shelf will find a receptive audience among buyers and decision makers.</p>\n<p><em>Example: Point out that your tincture is agave based, and it doesn’t have an oily or chemical taste like some of the other tinctures.</em></p>\n<h3><strong>Know all your numbers</strong></h3>\n<p>The general mark-up standards in the cannabis industry point toward&nbsp;2-2.5x of the actual cost of the product. Knowing the price-point and how it competes with similar products is vital.</p>\n<h3><strong>Understand your customers</strong></h3>\n<p>Not every dispensary has the same clientele. Before investing your time and energy into trying to get your products on their shelves, it would be beneficial to ask who their target demographic is and what types of products sell the best.</p>\n<p><em>Example: “By far the hottest category is 1:1 THC to CBD. This comes in the form of candy, capsules, and tinctures. It may be in part because our market is dominated by people above 50 years old, but CBD is very popular despite being more expensive.” says </em><strong><em>Liam Comer from</em></strong><a href=\"http://www.growhouse.com/\">&nbsp;<em><span style=\"text-decoration: underline;\">Growhouse Dispensary</span></em></a><strong><em>, Nederland, CO</em></strong></p>\n<p><em>Example: Certain cities/regions are more health conscious than others. When dispensaries in these areas are choosing which edibles to stock their shelves with, a</em>&nbsp;<a href=\"https://www.leafly.com/news/strains-products/12-sugar-free-cannabis-edibles\"> <strong><em><span style=\"text-decoration: underline;\">sugar-free, gluten-free option</span></em></strong></a><em> may pique more interest than</em> <em>saccharine candy and sugar-bomb brownies.</em></p>\n<h3><strong>Deliver a brick and mortar experience</strong></h3>\n<p>Good, presentable packaging is a must. Great presentation helps buyers realize your product will stand out on an increasingly competitive shelf.</p>\n<p>Take the consumer experience with your brand a step further—providing engaging fixtures or <a href=\"https://www.instoredesigndisplay.com/blog/what-is-point-of-purchase-pop-display\"><span>point of purchase displays</span></a> that tell your brand story will not only help <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\"><span>draw attention to your products</span></a>, it reduces the amount of blank space that may exist on shelves.</p>\n<h3><strong>Go social...but be careful</strong></h3>\n<p>Influencers (aka brand ambassadors) are the elite marketing trendsetters of 2020. This marketing trend is beneficial for CBD companies, due to the&nbsp;<a href=\"https://programetrix.com/programetrix-blog/cannabis-cbd/digital-advertising-rules-for-cbd-and-cannabis/\"> <span style=\"text-decoration: underline;\">heavy regulations</span></a> surrounding traditional advertising methods.</p>\n<blockquote>\n<p style=\"font-size: 20px;\">According to Courtney Wu, CEO, and co-founder of <span>AMNESIA</span>, “In the old days, marketing was a parent-child relationship whereby the brand pushed customers to buy a product because they knew what was best. These days, brands and consumers are peers. It is crucial to develop a direct and meaningful relationship with consumers. Influencers curate their communities and therefore represent a direct line into the hearts and minds of the members. Cannabis and CBD Influencer marketing is a crucial strategy to humanize and legitimize a brand in the eyes of the consumer.“<strong>&nbsp;</strong></p>\n</blockquote>\n<h2><strong>Tips for Selling</strong></h2>\n<ol style=\"line-height: 1.5;\">\n<li><strong>Set a daily standup meeting</strong>. Improve collaboration around what’s working and what’s not by implementing recurring meetings to share the latest from your conversations with clients and prospects. At IDD, we have found these daily huddles also reduce the feelings of isolation that can happen to anyone during this time, especially those in business development.</li>\n<li><strong>Use video.</strong> Bridge the gap where trade shows and other in person opportunities once stood by opting for video calls vs. phone calls. Doing this humanizes you and your brand and allows the client to begin to know, like, and trust you.</li>\n<li><strong>Show your personal brand on social media.</strong> Emphasize the importance of sharing company and brand updates on social media. Your friends and family want to support you, so request that your followers like, share, and comment to boost your exposure.</li>\n</ol>\n<p>With these tips, get ready to sell more CBD products into <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar retailers</a> and get your products onto more shelves.</p>", "rss_summary" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0, "featured_image_height" : 1680, "featured_image_width" : 3200, "blog_publish_instant_email_task_uid" : "DONE_NOT_SENT", "bypass_approvals" : false, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Like many other industries, distributors of CBD face challenges when attempting to get their products on store shelves.", "metaKeywords" : null, "name" : "Tips and Tricks for Selling CBD", "nextPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Prevent%20Theft_%20The%20Budding%20Problem%20in%20CBD%20Retail.png", "nextPostFeaturedImageAltText" : "display marketing that deters theft in retail", "nextPostName" : "How to Prevent Theft: The Budding Problem in CBD Retail", "nextPostSlug" : "insights/how-to-prevent-the-budding-problem-with-cbd-retail-theft", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "Tips and Tricks for Selling CBD", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n<!--more-->\n<p>Regardless of the overwhelming adoption of CBD (<a href=\"https://www.singlecare.com/blog/cbd-survey/\"><span>33% of Americans</span></a>) and the fact that hemp and hemp CBD are federally legal following the signing of the&nbsp; 2018 Farm Bill, the industry still faces challenges in&nbsp; advertising, banking, and insurance.&nbsp;</p>\n<p>Like many other industries, distributors of CBD are facing challenges when attempting to get their products on store shelves. Furthermore, they are struggling to stand out from the oversaturated CBD market.&nbsp;&nbsp;</p>\n<p>InStore Design Display, like the majority of B2B companies, has a team dedicated to identifying and pursuing new business. We have been among the millions of business development teams who are identifying new clients and opportunities while adhering to stay-at-home and social distancing orders. We've learned a thing or two since the pandemic began. By blending our industry knowledge gained by working alongside&nbsp;<a href=\"https://www.pinterest.com/instoredd/dispensary-design/\"><span> CBD and Cannabis brands</span></a> with our own approach to sales, we developed this how-to guide for CBD companies.</p>\n<h2>The Basics</h2>\n<p>There are some basic rules of thumb to follow if you're selling your CBD products into a retail store. By asking the right questions and doing a little homework, you will save yourself the headache of chasing opportunities that are not a good fit. Let’s review these basic tips before we learn more about the nuances of selling virtually and in-person.</p>\n<h3><strong>Make your credentials known</strong></h3>\n<p>Whether you are calling, emailing, or stopping by in person, the first step in solidifying your brand as reputable and trustworthy is to acknowledge that your products are badged with the&nbsp;<a href=\"https://www.colorado.gov/pacific/enforcement/marijuanaenforcement\"> <span style=\"text-decoration: underline;\">Marijuana Enforcement Division</span></a> or the equivalent of this designation in your own state.</p>\n<h3><strong>Know your product</strong></h3>\n<p>Be able to communicate your products’ differentiators. Regardless of the method you are using for outreach (phone, email, social media), be able to concisely communicate what distinguishes your product from all the others that are sold in their store currently. There are many gaps in product offerings on dispensary shelves. Brands that can help fill a void on the shelf will find a receptive audience among buyers and decision makers.</p>\n<p><em>Example: Point out that your tincture is agave based, and it doesn’t have an oily or chemical taste like some of the other tinctures.</em></p>\n<h3><strong>Know all your numbers</strong></h3>\n<p>The general mark-up standards in the cannabis industry point toward&nbsp;2-2.5x of the actual cost of the product. Knowing the price-point and how it competes with similar products is vital.</p>\n<h3><strong>Understand your customers</strong></h3>\n<p>Not every dispensary has the same clientele. Before investing your time and energy into trying to get your products on their shelves, it would be beneficial to ask who their target demographic is and what types of products sell the best.</p>\n<p><em>Example: “By far the hottest category is 1:1 THC to CBD. This comes in the form of candy, capsules, and tinctures. It may be in part because our market is dominated by people above 50 years old, but CBD is very popular despite being more expensive.” says </em><strong><em>Liam Comer from</em></strong><a href=\"http://www.growhouse.com/\">&nbsp;<em><span style=\"text-decoration: underline;\">Growhouse Dispensary</span></em></a><strong><em>, Nederland, CO</em></strong></p>\n<p><em>Example: Certain cities/regions are more health conscious than others. When dispensaries in these areas are choosing which edibles to stock their shelves with, a</em>&nbsp;<a href=\"https://www.leafly.com/news/strains-products/12-sugar-free-cannabis-edibles\"> <strong><em><span style=\"text-decoration: underline;\">sugar-free, gluten-free option</span></em></strong></a><em> may pique more interest than</em> <em>saccharine candy and sugar-bomb brownies.</em></p>\n<h3><strong>Deliver a brick and mortar experience</strong></h3>\n<p>Good, presentable packaging is a must. Great presentation helps buyers realize your product will stand out on an increasingly competitive shelf.</p>\n<p>Take the consumer experience with your brand a step further—providing engaging fixtures or <a href=\"https://www.instoredesigndisplay.com/blog/what-is-point-of-purchase-pop-display\"><span>point of purchase displays</span></a> that tell your brand story will not only help <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\"><span>draw attention to your products</span></a>, it reduces the amount of blank space that may exist on shelves.</p>\n<h3><strong>Go social...but be careful</strong></h3>\n<p>Influencers (aka brand ambassadors) are the elite marketing trendsetters of 2020. This marketing trend is beneficial for CBD companies, due to the&nbsp;<a href=\"https://programetrix.com/programetrix-blog/cannabis-cbd/digital-advertising-rules-for-cbd-and-cannabis/\"> <span style=\"text-decoration: underline;\">heavy regulations</span></a> surrounding traditional advertising methods.</p>\n<blockquote>\n<p style=\"font-size: 20px;\">According to Courtney Wu, CEO, and co-founder of <span>AMNESIA</span>, “In the old days, marketing was a parent-child relationship whereby the brand pushed customers to buy a product because they knew what was best. These days, brands and consumers are peers. It is crucial to develop a direct and meaningful relationship with consumers. Influencers curate their communities and therefore represent a direct line into the hearts and minds of the members. Cannabis and CBD Influencer marketing is a crucial strategy to humanize and legitimize a brand in the eyes of the consumer.“<strong>&nbsp;</strong></p>\n</blockquote>\n<h2><strong>Tips for Selling</strong></h2>\n<ol style=\"line-height: 1.5;\">\n<li><strong>Set a daily standup meeting</strong>. Improve collaboration around what’s working and what’s not by implementing recurring meetings to share the latest from your conversations with clients and prospects. At IDD, we have found these daily huddles also reduce the feelings of isolation that can happen to anyone during this time, especially those in business development.</li>\n<li><strong>Use video.</strong> Bridge the gap where trade shows and other in person opportunities once stood by opting for video calls vs. phone calls. Doing this humanizes you and your brand and allows the client to begin to know, like, and trust you.</li>\n<li><strong>Show your personal brand on social media.</strong> Emphasize the importance of sharing company and brand updates on social media. Your friends and family want to support you, so request that your followers like, share, and comment to boost your exposure.</li>\n</ol>\n<p>With these tips, get ready to sell more CBD products into <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar retailers</a> and get your products onto more shelves.</p>", "postBodyRss" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n<!--more-->\n<p>Regardless of the overwhelming adoption of CBD (<a href=\"https://www.singlecare.com/blog/cbd-survey/\"><span>33% of Americans</span></a>) and the fact that hemp and hemp CBD are federally legal following the signing of the&nbsp; 2018 Farm Bill, the industry still faces challenges in&nbsp; advertising, banking, and insurance.&nbsp;</p>\n<p>Like many other industries, distributors of CBD are facing challenges when attempting to get their products on store shelves. Furthermore, they are struggling to stand out from the oversaturated CBD market.&nbsp;&nbsp;</p>\n<p>InStore Design Display, like the majority of B2B companies, has a team dedicated to identifying and pursuing new business. We have been among the millions of business development teams who are identifying new clients and opportunities while adhering to stay-at-home and social distancing orders. We've learned a thing or two since the pandemic began. By blending our industry knowledge gained by working alongside&nbsp;<a href=\"https://www.pinterest.com/instoredd/dispensary-design/\"><span> CBD and Cannabis brands</span></a> with our own approach to sales, we developed this how-to guide for CBD companies.</p>\n<h2>The Basics</h2>\n<p>There are some basic rules of thumb to follow if you're selling your CBD products into a retail store. By asking the right questions and doing a little homework, you will save yourself the headache of chasing opportunities that are not a good fit. Let’s review these basic tips before we learn more about the nuances of selling virtually and in-person.</p>\n<h3><strong>Make your credentials known</strong></h3>\n<p>Whether you are calling, emailing, or stopping by in person, the first step in solidifying your brand as reputable and trustworthy is to acknowledge that your products are badged with the&nbsp;<a href=\"https://www.colorado.gov/pacific/enforcement/marijuanaenforcement\"> <span style=\"text-decoration: underline;\">Marijuana Enforcement Division</span></a> or the equivalent of this designation in your own state.</p>\n<h3><strong>Know your product</strong></h3>\n<p>Be able to communicate your products’ differentiators. Regardless of the method you are using for outreach (phone, email, social media), be able to concisely communicate what distinguishes your product from all the others that are sold in their store currently. There are many gaps in product offerings on dispensary shelves. Brands that can help fill a void on the shelf will find a receptive audience among buyers and decision makers.</p>\n<p><em>Example: Point out that your tincture is agave based, and it doesn’t have an oily or chemical taste like some of the other tinctures.</em></p>\n<h3><strong>Know all your numbers</strong></h3>\n<p>The general mark-up standards in the cannabis industry point toward&nbsp;2-2.5x of the actual cost of the product. Knowing the price-point and how it competes with similar products is vital.</p>\n<h3><strong>Understand your customers</strong></h3>\n<p>Not every dispensary has the same clientele. Before investing your time and energy into trying to get your products on their shelves, it would be beneficial to ask who their target demographic is and what types of products sell the best.</p>\n<p><em>Example: “By far the hottest category is 1:1 THC to CBD. This comes in the form of candy, capsules, and tinctures. It may be in part because our market is dominated by people above 50 years old, but CBD is very popular despite being more expensive.” says </em><strong><em>Liam Comer from</em></strong><a href=\"http://www.growhouse.com/\">&nbsp;<em><span style=\"text-decoration: underline;\">Growhouse Dispensary</span></em></a><strong><em>, Nederland, CO</em></strong></p>\n<p><em>Example: Certain cities/regions are more health conscious than others. When dispensaries in these areas are choosing which edibles to stock their shelves with, a</em>&nbsp;<a href=\"https://www.leafly.com/news/strains-products/12-sugar-free-cannabis-edibles\"> <strong><em><span style=\"text-decoration: underline;\">sugar-free, gluten-free option</span></em></strong></a><em> may pique more interest than</em> <em>saccharine candy and sugar-bomb brownies.</em></p>\n<h3><strong>Deliver a brick and mortar experience</strong></h3>\n<p>Good, presentable packaging is a must. Great presentation helps buyers realize your product will stand out on an increasingly competitive shelf.</p>\n<p>Take the consumer experience with your brand a step further—providing engaging fixtures or <a href=\"https://www.instoredesigndisplay.com/blog/what-is-point-of-purchase-pop-display\"><span>point of purchase displays</span></a> that tell your brand story will not only help <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\"><span>draw attention to your products</span></a>, it reduces the amount of blank space that may exist on shelves.</p>\n<h3><strong>Go social...but be careful</strong></h3>\n<p>Influencers (aka brand ambassadors) are the elite marketing trendsetters of 2020. This marketing trend is beneficial for CBD companies, due to the&nbsp;<a href=\"https://programetrix.com/programetrix-blog/cannabis-cbd/digital-advertising-rules-for-cbd-and-cannabis/\"> <span style=\"text-decoration: underline;\">heavy regulations</span></a> surrounding traditional advertising methods.</p>\n<blockquote>\n<p style=\"font-size: 20px;\">According to Courtney Wu, CEO, and co-founder of <span>AMNESIA</span>, “In the old days, marketing was a parent-child relationship whereby the brand pushed customers to buy a product because they knew what was best. These days, brands and consumers are peers. It is crucial to develop a direct and meaningful relationship with consumers. Influencers curate their communities and therefore represent a direct line into the hearts and minds of the members. Cannabis and CBD Influencer marketing is a crucial strategy to humanize and legitimize a brand in the eyes of the consumer.“<strong>&nbsp;</strong></p>\n</blockquote>\n<h2><strong>Tips for Selling</strong></h2>\n<ol style=\"line-height: 1.5;\">\n<li><strong>Set a daily standup meeting</strong>. Improve collaboration around what’s working and what’s not by implementing recurring meetings to share the latest from your conversations with clients and prospects. At IDD, we have found these daily huddles also reduce the feelings of isolation that can happen to anyone during this time, especially those in business development.</li>\n<li><strong>Use video.</strong> Bridge the gap where trade shows and other in person opportunities once stood by opting for video calls vs. phone calls. Doing this humanizes you and your brand and allows the client to begin to know, like, and trust you.</li>\n<li><strong>Show your personal brand on social media.</strong> Emphasize the importance of sharing company and brand updates on social media. Your friends and family want to support you, so request that your followers like, share, and comment to boost your exposure.</li>\n</ol>\n<p>With these tips, get ready to sell more CBD products into <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar retailers</a> and get your products onto more shelves.</p>", "postEmailContent" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CBD%20ON%20SHELVES%20UNFURL.png", "postListContent" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CBD%20ON%20SHELVES%20UNFURL.png", "postRssContent" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CBD%20ON%20SHELVES%20UNFURL.png", "postSummary" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n", "postSummaryRss" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "iXkNKuTk", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/part%201%20%281%29.png", "previousPostFeaturedImageAltText" : "cannabis display", "previousPostName" : "Part I: Creating Memorable Cannabis Product Displays", "previousPostSlug" : "insights/part-i-creating-memorable-cannabis-product-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1598618352000, "publishDateLocalTime" : 1598618352000, "publishDateLocalized" : { "date" : 1598618352000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1695919965287, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/tips-and-tricks-for-selling-cbd", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n<!--more-->\n<p>Regardless of the overwhelming adoption of CBD (<a href=\"https://www.singlecare.com/blog/cbd-survey/\"><span>33% of Americans</span></a>) and the fact that hemp and hemp CBD are federally legal following the signing of the&nbsp; 2018 Farm Bill, the industry still faces challenges in&nbsp; advertising, banking, and insurance.&nbsp;</p>\n<p>Like many other industries, distributors of CBD are facing challenges when attempting to get their products on store shelves. Furthermore, they are struggling to stand out from the oversaturated CBD market.&nbsp;&nbsp;</p>\n<p>InStore Design Display, like the majority of B2B companies, has a team dedicated to identifying and pursuing new business. We have been among the millions of business development teams who are identifying new clients and opportunities while adhering to stay-at-home and social distancing orders. We've learned a thing or two since the pandemic began. By blending our industry knowledge gained by working alongside&nbsp;<a href=\"https://www.pinterest.com/instoredd/dispensary-design/\"><span> CBD and Cannabis brands</span></a> with our own approach to sales, we developed this how-to guide for CBD companies.</p>\n<h2>The Basics</h2>\n<p>There are some basic rules of thumb to follow if you're selling your CBD products into a retail store. By asking the right questions and doing a little homework, you will save yourself the headache of chasing opportunities that are not a good fit. Let’s review these basic tips before we learn more about the nuances of selling virtually and in-person.</p>\n<h3><strong>Make your credentials known</strong></h3>\n<p>Whether you are calling, emailing, or stopping by in person, the first step in solidifying your brand as reputable and trustworthy is to acknowledge that your products are badged with the&nbsp;<a href=\"https://www.colorado.gov/pacific/enforcement/marijuanaenforcement\"> <span style=\"text-decoration: underline;\">Marijuana Enforcement Division</span></a> or the equivalent of this designation in your own state.</p>\n<h3><strong>Know your product</strong></h3>\n<p>Be able to communicate your products’ differentiators. Regardless of the method you are using for outreach (phone, email, social media), be able to concisely communicate what distinguishes your product from all the others that are sold in their store currently. There are many gaps in product offerings on dispensary shelves. Brands that can help fill a void on the shelf will find a receptive audience among buyers and decision makers.</p>\n<p><em>Example: Point out that your tincture is agave based, and it doesn’t have an oily or chemical taste like some of the other tinctures.</em></p>\n<h3><strong>Know all your numbers</strong></h3>\n<p>The general mark-up standards in the cannabis industry point toward&nbsp;2-2.5x of the actual cost of the product. Knowing the price-point and how it competes with similar products is vital.</p>\n<h3><strong>Understand your customers</strong></h3>\n<p>Not every dispensary has the same clientele. Before investing your time and energy into trying to get your products on their shelves, it would be beneficial to ask who their target demographic is and what types of products sell the best.</p>\n<p><em>Example: “By far the hottest category is 1:1 THC to CBD. This comes in the form of candy, capsules, and tinctures. It may be in part because our market is dominated by people above 50 years old, but CBD is very popular despite being more expensive.” says </em><strong><em>Liam Comer from</em></strong><a href=\"http://www.growhouse.com/\">&nbsp;<em><span style=\"text-decoration: underline;\">Growhouse Dispensary</span></em></a><strong><em>, Nederland, CO</em></strong></p>\n<p><em>Example: Certain cities/regions are more health conscious than others. When dispensaries in these areas are choosing which edibles to stock their shelves with, a</em>&nbsp;<a href=\"https://www.leafly.com/news/strains-products/12-sugar-free-cannabis-edibles\"> <strong><em><span style=\"text-decoration: underline;\">sugar-free, gluten-free option</span></em></strong></a><em> may pique more interest than</em> <em>saccharine candy and sugar-bomb brownies.</em></p>\n<h3><strong>Deliver a brick and mortar experience</strong></h3>\n<p>Good, presentable packaging is a must. Great presentation helps buyers realize your product will stand out on an increasingly competitive shelf.</p>\n<p>Take the consumer experience with your brand a step further—providing engaging fixtures or <a href=\"https://www.instoredesigndisplay.com/blog/what-is-point-of-purchase-pop-display\"><span>point of purchase displays</span></a> that tell your brand story will not only help <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\"><span>draw attention to your products</span></a>, it reduces the amount of blank space that may exist on shelves.</p>\n<h3><strong>Go social...but be careful</strong></h3>\n<p>Influencers (aka brand ambassadors) are the elite marketing trendsetters of 2020. This marketing trend is beneficial for CBD companies, due to the&nbsp;<a href=\"https://programetrix.com/programetrix-blog/cannabis-cbd/digital-advertising-rules-for-cbd-and-cannabis/\"> <span style=\"text-decoration: underline;\">heavy regulations</span></a> surrounding traditional advertising methods.</p>\n<blockquote>\n<p style=\"font-size: 20px;\">According to Courtney Wu, CEO, and co-founder of <span>AMNESIA</span>, “In the old days, marketing was a parent-child relationship whereby the brand pushed customers to buy a product because they knew what was best. These days, brands and consumers are peers. It is crucial to develop a direct and meaningful relationship with consumers. Influencers curate their communities and therefore represent a direct line into the hearts and minds of the members. Cannabis and CBD Influencer marketing is a crucial strategy to humanize and legitimize a brand in the eyes of the consumer.“<strong>&nbsp;</strong></p>\n</blockquote>\n<h2><strong>Tips for Selling</strong></h2>\n<ol style=\"line-height: 1.5;\">\n<li><strong>Set a daily standup meeting</strong>. Improve collaboration around what’s working and what’s not by implementing recurring meetings to share the latest from your conversations with clients and prospects. At IDD, we have found these daily huddles also reduce the feelings of isolation that can happen to anyone during this time, especially those in business development.</li>\n<li><strong>Use video.</strong> Bridge the gap where trade shows and other in person opportunities once stood by opting for video calls vs. phone calls. Doing this humanizes you and your brand and allows the client to begin to know, like, and trust you.</li>\n<li><strong>Show your personal brand on social media.</strong> Emphasize the importance of sharing company and brand updates on social media. Your friends and family want to support you, so request that your followers like, share, and comment to boost your exposure.</li>\n</ol>\n<p>With these tips, get ready to sell more CBD products into <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar retailers</a> and get your products onto more shelves.</p>", "rssSummary" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CBD%20ON%20SHELVES%20UNFURL.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710262364615, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/a21cf693-433d-4272-b081-57946789d46f.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/tips-and-tricks-for-selling-cbd", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117, 135808032326 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "tagNames" : [ "Display Marketing", "Cannabis" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Tips and Tricks for Selling CBD", "tmsId" : null, "topicIds" : [ 135463177117, 135808032326 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695234487442, "deletedAt" : 0, "description" : "", "id" : 135808032326, "label" : "Cannabis", "language" : "en", "name" : "Cannabis", "portalId" : 4871505, "slug" : "cannabis", "translatedFromId" : null, "translations" : { }, "updated" : 1695234487442 } ], "topicNames" : [ "Display Marketing", "Cannabis" ], "topics" : [ 135463177117, 135808032326 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1695919965293, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/tips-and-tricks-for-selling-cbd", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { "custom_blog_link" : { "body" : { "definition_id" : null, "export_to_template_context" : true, "extra_classes" : "widget-type-text", "field_types" : { "value" : "text" }, "module_id" : 1843376, "path" : "@hubspot/text", "smart_objects" : [ ], "smart_type" : "NOT_SMART", "tag" : "module", "type" : "module", "wrap_field_tag" : "div" }, "child_css" : { }, "css" : { }, "deleted_at" : 1695831753651, "id" : "custom_blog_link", "label" : "Optional Link to external press item", "module_id" : 1843376, "name" : "custom_blog_link", "order" : 22, "smart_type" : null, "styles" : { }, "type" : "module" }, "name" : { "body" : { "title" : "Tips and Tricks for Selling CBD" }, "id" : "name", "label" : "Title", "name" : "name", "type" : "text" }, "post_body" : { "body" : { "html" : "<p>Cannabidiol&nbsp; <span style=\"text-decoration: underline;\">(CBD)</span>, a compound found in hemp and cannabis plants, is becoming increasingly popular as a dietary supplement. In fact, the CBD industry is projected to hit&nbsp;<a href=\"https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html#:~:text=The%20CBD%20industry%20is%20projected%20to%20grow%20immensely,49%25%20annual%20growth%20rate).\"> <span style=\"text-decoration: underline;\">$20 billion in sales</span></a> by 2024. So, it is not surprising that there are more than 3,000 brands in the market, hoping to ride the wave of success and reap the rewards.&nbsp;&nbsp;</p>\n<!--more-->\n<p>Regardless of the overwhelming adoption of CBD (<a href=\"https://www.singlecare.com/blog/cbd-survey/\"><span>33% of Americans</span></a>) and the fact that hemp and hemp CBD are federally legal following the signing of the&nbsp; 2018 Farm Bill, the industry still faces challenges in&nbsp; advertising, banking, and insurance.&nbsp;</p>\n<p>Like many other industries, distributors of CBD are facing challenges when attempting to get their products on store shelves. Furthermore, they are struggling to stand out from the oversaturated CBD market.&nbsp;&nbsp;</p>\n<p>InStore Design Display, like the majority of B2B companies, has a team dedicated to identifying and pursuing new business. We have been among the millions of business development teams who are identifying new clients and opportunities while adhering to stay-at-home and social distancing orders. We've learned a thing or two since the pandemic began. By blending our industry knowledge gained by working alongside&nbsp;<a href=\"https://www.pinterest.com/instoredd/dispensary-design/\"><span> CBD and Cannabis brands</span></a> with our own approach to sales, we developed this how-to guide for CBD companies.</p>\n<h2>The Basics</h2>\n<p>There are some basic rules of thumb to follow if you're selling your CBD products into a retail store. By asking the right questions and doing a little homework, you will save yourself the headache of chasing opportunities that are not a good fit. Let’s review these basic tips before we learn more about the nuances of selling virtually and in-person.</p>\n<h3><strong>Make your credentials known</strong></h3>\n<p>Whether you are calling, emailing, or stopping by in person, the first step in solidifying your brand as reputable and trustworthy is to acknowledge that your products are badged with the&nbsp;<a href=\"https://www.colorado.gov/pacific/enforcement/marijuanaenforcement\"> <span style=\"text-decoration: underline;\">Marijuana Enforcement Division</span></a> or the equivalent of this designation in your own state.</p>\n<h3><strong>Know your product</strong></h3>\n<p>Be able to communicate your products’ differentiators. Regardless of the method you are using for outreach (phone, email, social media), be able to concisely communicate what distinguishes your product from all the others that are sold in their store currently. There are many gaps in product offerings on dispensary shelves. Brands that can help fill a void on the shelf will find a receptive audience among buyers and decision makers.</p>\n<p><em>Example: Point out that your tincture is agave based, and it doesn’t have an oily or chemical taste like some of the other tinctures.</em></p>\n<h3><strong>Know all your numbers</strong></h3>\n<p>The general mark-up standards in the cannabis industry point toward&nbsp;2-2.5x of the actual cost of the product. Knowing the price-point and how it competes with similar products is vital.</p>\n<h3><strong>Understand your customers</strong></h3>\n<p>Not every dispensary has the same clientele. Before investing your time and energy into trying to get your products on their shelves, it would be beneficial to ask who their target demographic is and what types of products sell the best.</p>\n<p><em>Example: “By far the hottest category is 1:1 THC to CBD. This comes in the form of candy, capsules, and tinctures. It may be in part because our market is dominated by people above 50 years old, but CBD is very popular despite being more expensive.” says </em><strong><em>Liam Comer from</em></strong><a href=\"http://www.growhouse.com/\">&nbsp;<em><span style=\"text-decoration: underline;\">Growhouse Dispensary</span></em></a><strong><em>, Nederland, CO</em></strong></p>\n<p><em>Example: Certain cities/regions are more health conscious than others. When dispensaries in these areas are choosing which edibles to stock their shelves with, a</em>&nbsp;<a href=\"https://www.leafly.com/news/strains-products/12-sugar-free-cannabis-edibles\"> <strong><em><span style=\"text-decoration: underline;\">sugar-free, gluten-free option</span></em></strong></a><em> may pique more interest than</em> <em>saccharine candy and sugar-bomb brownies.</em></p>\n<h3><strong>Deliver a brick and mortar experience</strong></h3>\n<p>Good, presentable packaging is a must. Great presentation helps buyers realize your product will stand out on an increasingly competitive shelf.</p>\n<p>Take the consumer experience with your brand a step further—providing engaging fixtures or <a href=\"https://www.instoredesigndisplay.com/blog/what-is-point-of-purchase-pop-display\"><span>point of purchase displays</span></a> that tell your brand story will not only help <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\"><span>draw attention to your products</span></a>, it reduces the amount of blank space that may exist on shelves.</p>\n<h3><strong>Go social...but be careful</strong></h3>\n<p>Influencers (aka brand ambassadors) are the elite marketing trendsetters of 2020. This marketing trend is beneficial for CBD companies, due to the&nbsp;<a href=\"https://programetrix.com/programetrix-blog/cannabis-cbd/digital-advertising-rules-for-cbd-and-cannabis/\"> <span style=\"text-decoration: underline;\">heavy regulations</span></a> surrounding traditional advertising methods.</p>\n<blockquote>\n<p style=\"font-size: 20px;\">According to Courtney Wu, CEO, and co-founder of <span>AMNESIA</span>, “In the old days, marketing was a parent-child relationship whereby the brand pushed customers to buy a product because they knew what was best. These days, brands and consumers are peers. It is crucial to develop a direct and meaningful relationship with consumers. Influencers curate their communities and therefore represent a direct line into the hearts and minds of the members. Cannabis and CBD Influencer marketing is a crucial strategy to humanize and legitimize a brand in the eyes of the consumer.“<strong>&nbsp;</strong></p>\n</blockquote>\n<h2><strong>Tips for Selling</strong></h2>\n<ol style=\"line-height: 1.5;\">\n<li><strong>Set a daily standup meeting</strong>. Improve collaboration around what’s working and what’s not by implementing recurring meetings to share the latest from your conversations with clients and prospects. At IDD, we have found these daily huddles also reduce the feelings of isolation that can happen to anyone during this time, especially those in business development.</li>\n<li><strong>Use video.</strong> Bridge the gap where trade shows and other in person opportunities once stood by opting for video calls vs. phone calls. Doing this humanizes you and your brand and allows the client to begin to know, like, and trust you.</li>\n<li><strong>Show your personal brand on social media.</strong> Emphasize the importance of sharing company and brand updates on social media. Your friends and family want to support you, so request that your followers like, share, and comment to boost your exposure.</li>\n</ol>\n<p>With these tips, get ready to sell more CBD products into <a href=\"/blog/what-does-it-mean-to-be-a-brick-and-mortar-store\" rel=\"noopener\" target=\"_blank\">brick and mortar retailers</a> and get your products onto more shelves.</p>" }, "id" : "post_body", "label" : "Blog Content", "name" : "post_body", "type" : "rich_text" } } })

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"post_summary" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : "The Future of Brick and Mortar | PCO", "campaign_utm" : "The%20Future%20of%20Brick%20and%20Mortar%20%7C%20PCO", "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Prevent%20Theft_%20The%20Budding%20Problem%20in%20CBD%20Retail.png", "featured_image_alt_text" : "display marketing that deters theft in retail", "link_rel_canonical_url" : null, "meta_description" : "As sales rise throughout the CBD retail industry, so rises theft. And as a result, more and more retailers are considering locked display cases.", "post_body" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>\n<!--more-->\n<p>While it may have once been worthwhile to have your products proudly displayed for consumers to be able to grab at their leisure and bring to the register, more and more retailers are considering locked display cases.</p>\n<p>According to the <a href=\"https://nrf.com/sites/default/files/2019-06/NRSS%202019.pdf\" rel=\"noopener\" target=\"_blank\">National Retail Security Survey</a>, conducted by the National Retail Federation (NRF), more than half of all respondents say that organized retail crime is becoming more of a priority.</p>\n<p>This is especially true for retailers in the CBD market, who are seeking a lockable solution as theft prevention.</p>\n<h2>The CBD Industry is Evolving</h2>\n<p>As the CBD industry continues to grow, companies are likely to start to fashion themselves in a similar light as big-box retailers. Traditionally, these companies may have been more inclined to design their displays from a health and wellness perspective with more of a holistic design.</p>\n<p>But now, as the industry continues to shift and change, they’re acclimating themselves to fit more naturally into spaces as part of bigger brands, like Target, Walgreens, and CVS.</p>\n<p>&nbsp;</p>\n<h2>Why Lockable Display Cases?</h2>\n<p>Perhaps the biggest issue that CBD brands have is that these products, which are not inexpensive, are typically small; hypothetically speaking, it would be relatively easy for someone to come by, take a product off the shelf, and transfer it directly to his or her pocket. The lockable display case would allow for a given product to still be visible and attractive to potential consumers while removing one’s ability to make off with it.&nbsp;</p>\n<p>In some cases, it may even be just the product packaging behind the locked display. The whole idea is to present something with <a href=\"/blog/4-acrylic-display-case-designs-to-engage-your-customers\" rel=\"noopener\" target=\"_blank\">a clear acrylic look</a> and feel to garner interest in the product, but the whole display would have to be picked up if someone was intending to steal.</p>\n<h2>Lockable Displays in Action</h2>\n<p>Perhaps the greatest comparison for the CBD industry and its use of lockable display cases can be found in sporting goods retailers, like Dick’s Sporting Goods or Cabela’s. These stores typically sell high-end sunglasses, and consumers can browse a countertop display that has the sunglasses inside them, but a locked door on the backside. In order to try them on, an employee must unlock the case to show the glasses; it’s an effective method to displaying the product before the <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">point of purchase</a>.</p>\n<p>Still, that requires patience and effort on the end of both the employee and consumer. Another effective method for sales via a lockable display case is to keep the product packaging in display, and then above it, keep stock resembling a business card that represents the type, amount, and the price point for the CBD product.</p>\n<p>With this, consumers can skip the part in the process where assistance would be required, and just take one of the cards, that likely has a barcode on it, and bring it right to the register, where the transaction is made.</p>\n<p>Adding lockability to a display is becoming more and more popular for retailers utilizing freestanding displays, and allows for some back stock to be kept near the product to simplify the purchase process. If theft is a growing concern for you as a CBD retailer, we can help you develop an <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">efficient, engaging, and on-brand display</a> to feature your products.</p>\n<p>When you are ready to get started with your next retail display for your CBD brand, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consultation</a> and we'll get your project moving.&nbsp;</p>\n<p>&nbsp;</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696271001210, "rss_body" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>\n<!--more-->\n<p>While it may have once been worthwhile to have your products proudly displayed for consumers to be able to grab at their leisure and bring to the register, more and more retailers are considering locked display cases.</p>\n<p>According to the <a href=\"https://nrf.com/sites/default/files/2019-06/NRSS%202019.pdf\" rel=\"noopener\" target=\"_blank\">National Retail Security Survey</a>, conducted by the National Retail Federation (NRF), more than half of all respondents say that organized retail crime is becoming more of a priority.</p>\n<p>This is especially true for retailers in the CBD market, who are seeking a lockable solution as theft prevention.</p>\n<h2>The CBD Industry is Evolving</h2>\n<p>As the CBD industry continues to grow, companies are likely to start to fashion themselves in a similar light as big-box retailers. Traditionally, these companies may have been more inclined to design their displays from a health and wellness perspective with more of a holistic design.</p>\n<p>But now, as the industry continues to shift and change, they’re acclimating themselves to fit more naturally into spaces as part of bigger brands, like Target, Walgreens, and CVS.</p>\n<p>&nbsp;</p>\n<h2>Why Lockable Display Cases?</h2>\n<p>Perhaps the biggest issue that CBD brands have is that these products, which are not inexpensive, are typically small; hypothetically speaking, it would be relatively easy for someone to come by, take a product off the shelf, and transfer it directly to his or her pocket. The lockable display case would allow for a given product to still be visible and attractive to potential consumers while removing one’s ability to make off with it.&nbsp;</p>\n<p>In some cases, it may even be just the product packaging behind the locked display. 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"performableVariationLetter" : null, "personas" : [ ], "placementGuids" : [ ], "portableKey" : null, "portalId" : 4871505, "position" : null, "postBody" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>\n<!--more-->\n<p>While it may have once been worthwhile to have your products proudly displayed for consumers to be able to grab at their leisure and bring to the register, more and more retailers are considering locked display cases.</p>\n<p>According to the <a href=\"https://nrf.com/sites/default/files/2019-06/NRSS%202019.pdf\" rel=\"noopener\" target=\"_blank\">National Retail Security Survey</a>, conducted by the National Retail Federation (NRF), more than half of all respondents say that organized retail crime is becoming more of a priority.</p>\n<p>This is especially true for retailers in the CBD market, who are seeking a lockable solution as theft prevention.</p>\n<h2>The CBD Industry is Evolving</h2>\n<p>As the CBD industry continues to grow, companies are likely to start to fashion themselves in a similar light as big-box retailers. Traditionally, these companies may have been more inclined to design their displays from a health and wellness perspective with more of a holistic design.</p>\n<p>But now, as the industry continues to shift and change, they’re acclimating themselves to fit more naturally into spaces as part of bigger brands, like Target, Walgreens, and CVS.</p>\n<p>&nbsp;</p>\n<h2>Why Lockable Display Cases?</h2>\n<p>Perhaps the biggest issue that CBD brands have is that these products, which are not inexpensive, are typically small; hypothetically speaking, it would be relatively easy for someone to come by, take a product off the shelf, and transfer it directly to his or her pocket. The lockable display case would allow for a given product to still be visible and attractive to potential consumers while removing one’s ability to make off with it.&nbsp;</p>\n<p>In some cases, it may even be just the product packaging behind the locked display. The whole idea is to present something with <a href=\"/blog/4-acrylic-display-case-designs-to-engage-your-customers\" rel=\"noopener\" target=\"_blank\">a clear acrylic look</a> and feel to garner interest in the product, but the whole display would have to be picked up if someone was intending to steal.</p>\n<h2>Lockable Displays in Action</h2>\n<p>Perhaps the greatest comparison for the CBD industry and its use of lockable display cases can be found in sporting goods retailers, like Dick’s Sporting Goods or Cabela’s. These stores typically sell high-end sunglasses, and consumers can browse a countertop display that has the sunglasses inside them, but a locked door on the backside. In order to try them on, an employee must unlock the case to show the glasses; it’s an effective method to displaying the product before the <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">point of purchase</a>.</p>\n<p>Still, that requires patience and effort on the end of both the employee and consumer. Another effective method for sales via a lockable display case is to keep the product packaging in display, and then above it, keep stock resembling a business card that represents the type, amount, and the price point for the CBD product.</p>\n<p>With this, consumers can skip the part in the process where assistance would be required, and just take one of the cards, that likely has a barcode on it, and bring it right to the register, where the transaction is made.</p>\n<p>Adding lockability to a display is becoming more and more popular for retailers utilizing freestanding displays, and allows for some back stock to be kept near the product to simplify the purchase process. If theft is a growing concern for you as a CBD retailer, we can help you develop an <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">efficient, engaging, and on-brand display</a> to feature your products.</p>\n<p>When you are ready to get started with your next retail display for your CBD brand, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consultation</a> and we'll get your project moving.&nbsp;</p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>\n<!--more-->\n<p>While it may have once been worthwhile to have your products proudly displayed for consumers to be able to grab at their leisure and bring to the register, more and more retailers are considering locked display cases.</p>\n<p>According to the <a href=\"https://nrf.com/sites/default/files/2019-06/NRSS%202019.pdf\" rel=\"noopener\" target=\"_blank\">National Retail Security Survey</a>, conducted by the National Retail Federation (NRF), more than half of all respondents say that organized retail crime is becoming more of a priority.</p>\n<p>This is especially true for retailers in the CBD market, who are seeking a lockable solution as theft prevention.</p>\n<h2>The CBD Industry is Evolving</h2>\n<p>As the CBD industry continues to grow, companies are likely to start to fashion themselves in a similar light as big-box retailers. Traditionally, these companies may have been more inclined to design their displays from a health and wellness perspective with more of a holistic design.</p>\n<p>But now, as the industry continues to shift and change, they’re acclimating themselves to fit more naturally into spaces as part of bigger brands, like Target, Walgreens, and CVS.</p>\n<p>&nbsp;</p>\n<h2>Why Lockable Display Cases?</h2>\n<p>Perhaps the biggest issue that CBD brands have is that these products, which are not inexpensive, are typically small; hypothetically speaking, it would be relatively easy for someone to come by, take a product off the shelf, and transfer it directly to his or her pocket. The lockable display case would allow for a given product to still be visible and attractive to potential consumers while removing one’s ability to make off with it.&nbsp;</p>\n<p>In some cases, it may even be just the product packaging behind the locked display. The whole idea is to present something with <a href=\"/blog/4-acrylic-display-case-designs-to-engage-your-customers\" rel=\"noopener\" target=\"_blank\">a clear acrylic look</a> and feel to garner interest in the product, but the whole display would have to be picked up if someone was intending to steal.</p>\n<h2>Lockable Displays in Action</h2>\n<p>Perhaps the greatest comparison for the CBD industry and its use of lockable display cases can be found in sporting goods retailers, like Dick’s Sporting Goods or Cabela’s. These stores typically sell high-end sunglasses, and consumers can browse a countertop display that has the sunglasses inside them, but a locked door on the backside. In order to try them on, an employee must unlock the case to show the glasses; it’s an effective method to displaying the product before the <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">point of purchase</a>.</p>\n<p>Still, that requires patience and effort on the end of both the employee and consumer. Another effective method for sales via a lockable display case is to keep the product packaging in display, and then above it, keep stock resembling a business card that represents the type, amount, and the price point for the CBD product.</p>\n<p>With this, consumers can skip the part in the process where assistance would be required, and just take one of the cards, that likely has a barcode on it, and bring it right to the register, where the transaction is made.</p>\n<p>Adding lockability to a display is becoming more and more popular for retailers utilizing freestanding displays, and allows for some back stock to be kept near the product to simplify the purchase process. If theft is a growing concern for you as a CBD retailer, we can help you develop an <a href=\"/blog/how-to-design-engaging-retail-displays\" rel=\"noopener\" target=\"_blank\">efficient, engaging, and on-brand display</a> to feature your products.</p>\n<p>When you are ready to get started with your next retail display for your CBD brand, <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">request a consultation</a> and we'll get your project moving.&nbsp;</p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Prevent%20Theft_%20The%20Budding%20Problem%20in%20CBD%20Retail.png", "postListContent" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Prevent%20Theft_%20The%20Budding%20Problem%20in%20CBD%20Retail.png", "postRssContent" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Prevent%20Theft_%20The%20Budding%20Problem%20in%20CBD%20Retail.png", "postSummary" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>\n", "postSummaryRss" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "nKlMrKId", "previousPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/CBD%20ON%20SHELVES%20UNFURL.png", "previousPostFeaturedImageAltText" : "GET YOUR CBD PRODUCTS ON SHELVES", "previousPostName" : "Tips and Tricks for Selling CBD", "previousPostSlug" : "insights/tips-and-tricks-for-selling-cbd", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1579621500000, "publishDateLocalTime" : 1579621500000, "publishDateLocalized" : { "date" : 1579621500000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696271001210, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/how-to-prevent-the-budding-problem-with-cbd-retail-theft", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>As sales rise throughout the CBD retail industry, so rises theft.</p>\n<!--more-->\n<p>While it may have once been worthwhile to have your products proudly displayed for consumers to be able to grab at their leisure and bring to the register, more and more retailers are considering locked display cases.</p>\n<p>According to the <a href=\"https://nrf.com/sites/default/files/2019-06/NRSS%202019.pdf\" rel=\"noopener\" target=\"_blank\">National Retail Security Survey</a>, conducted by the National Retail Federation (NRF), more than half of all respondents say that organized retail crime is becoming more of a priority.</p>\n<p>This is especially true for retailers in the CBD market, who are seeking a lockable solution as theft prevention.</p>\n<h2>The CBD Industry is Evolving</h2>\n<p>As the CBD industry continues to grow, companies are likely to start to fashion themselves in a similar light as big-box retailers. Traditionally, these companies may have been more inclined to design their displays from a health and wellness perspective with more of a holistic design.</p>\n<p>But now, as the industry continues to shift and change, they’re acclimating themselves to fit more naturally into spaces as part of bigger brands, like Target, Walgreens, and CVS.</p>\n<p>&nbsp;</p>\n<h2>Why Lockable Display Cases?</h2>\n<p>Perhaps the biggest issue that CBD brands have is that these products, which are not inexpensive, are typically small; hypothetically speaking, it would be relatively easy for someone to come by, take a product off the shelf, and transfer it directly to his or her pocket. The lockable display case would allow for a given product to still be visible and attractive to potential consumers while removing one’s ability to make off with it.&nbsp;</p>\n<p>In some cases, it may even be just the product packaging behind the locked display. The whole idea is to present something with <a href=\"/blog/4-acrylic-display-case-designs-to-engage-your-customers\" rel=\"noopener\" target=\"_blank\">a clear acrylic look</a> and feel to garner interest in the product, but the whole display would have to be picked up if someone was intending to steal.</p>\n<h2>Lockable Displays in Action</h2>\n<p>Perhaps the greatest comparison for the CBD industry and its use of lockable display cases can be found in sporting goods retailers, like Dick’s Sporting Goods or Cabela’s. These stores typically sell high-end sunglasses, and consumers can browse a countertop display that has the sunglasses inside them, but a locked door on the backside. 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Another effective method for sales via a lockable display case is to keep the product packaging in display, and then above it, keep stock resembling a business card that represents the type, amount, and the price point for the CBD product.</p>\n<p>With this, consumers can skip the part in the process where assistance would be required, and just take one of the cards, that likely has a barcode on it, and bring it right to the register, where the transaction is made.</p>\n<p>Adding lockability to a display is becoming more and more popular for retailers utilizing freestanding displays, and allows for some back stock to be kept near the product to simplify the purchase process. 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Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://cdn2.hubspot.net/hubfs/4871505/christiann-koepke-0jPuWm8_9wY-unsplash.jpg", "featured_image_alt_text" : "POP display marketing", "link_rel_canonical_url" : null, "meta_description" : "Point-of-purchase (POP) marketing is a type of marketing that occurs at or near the checkout and can have a significant impact on your overall revenue.", "post_body" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n<!--more-->\n<p>Whatever the case, your <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> more than likely influenced your final purchasing decision—for better or for worse. That influence was the result of point-of-purchase (POP) marketing, a key tactic used by brick-and-mortar retailers to boost sales.&nbsp;</p>\n<h2>What is Point-of-Purchase (POP) Marketing?</h2>\n<p>Point-of-purchase, or “POP,” marketing is a type of marketing that occurs at or directly near the checkout. In physical retail locations, POP marketing materials may include small signs, cases, or other displays for products with a high likelihood of <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse buys</a> at the checkout counter, whereas POP marketing online may take the form of an ad that pops up just before the customer clicks “complete order.”&nbsp;</p>\n<p>Because they drive impulse purchases and encourage customers to buy more than what they planned when they entered the store, <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP displays</a> can have a significant impact on your business’s overall revenue. Plus, they’re relatively inexpensive to put in place, making them a no-brainer investment for brands desiring an effective in-store retail strategy.</p>\n<p>POP displays can be:</p>\n<ul>\n<li><strong>Temporary: </strong>Designed to last two to three weeks.</li>\n<li><strong>Semi-permanent: </strong>Designed to last one to six months.</li>\n<li><strong>Permanent:</strong> Designed to last one to three years.</li>\n</ul>\n<p>The best <a href=\"/blog/types-of-point-of-purchase-displays\" rel=\"noopener\" target=\"_blank\">type of POP display</a> for your design will depend on the type of product you’re displaying, the retail environment in which you’re displaying it, and the budget you have available. For example, temporary displays are usually put in place for brief holiday sales, whereas permanent displays may be better suited for long-term product line displays.</p>\n<p>The ultimate goal of a POP display is to grab consumers’ attention, encourage them to make additional purchases, offer signs and scenes that demonstrate how best to use your products, and enhance the overall shopping experience.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>How Can You Improve Your POP Marketing?</h2>\n<p>Because POP marketing is generally intended to disrupt consumers’ normal shopping patterns and encourage them to make unplanned purchases, consider centering your POP marketing strategy around creating <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">engaging, eye-catching displays</a> and placing them in locations with heavy foot traffic.</p>\n<p><strong>Think carefully about the retail environment in which your display will be located and the way that customers move around the store. </strong>The ideal location for your POP display will be dependent upon the path that customers typically take, the other products that are displayed nearby, and even the height of your display on the shelves. For example, a POP display for a children’s toy will probably perform better on lower shelves where children can see and interact with it.&nbsp;</p>\n<p>Likewise, in stores where the lines to the checkout typically have a long wait associated with them, retailers use POP displays to turn that area into a mini shopping experience. By confronting shoppers at the point of purchase with small, low-priced items like candy and trinkets, you encourage them to fill their baskets and drive up the overall value of the sale.&nbsp;</p>\n<p>Location isn’t the only element for effective POP marketing, however. In addition to selecting the right location, <strong>you need to optimize your POP displays to highlight your products, tell your brand story, and engage in a one-to-one experience&nbsp;with the customer.&nbsp;</strong></p>\n<p>For example, <a href=\"https://www.instoredesigndisplay.com/our-work/arctic-ice\">this countertop display that we designed for Arctic Ice</a> makes for engaging, on-brand POP marketing. The packaging displays all of the educational material that a consumer needs in order to make an informed purchase, and it gives consumers the ability to pick up and interact with the ice packs themselves. A display like this will drive many more sales than it would if the retailer just tossed the products onto the shelf without any branded graphics, educational information, or neat design.&nbsp;</p>\n<h2>InStore Design Display Can Help You Take Your POP Marketing to the Next Level</h2>\n<p>In the crowded retail environment, every detail counts. That’s why the team at InStore Design Display works in a concrete, five-step process to nail down the ins and outs of a new POP display design and help our clients bring their ideas to life.&nbsp;</p>\n<p>With over 100 years of experience in the retail environment, we understand the unique banes and boons of in-store POP displays. We help our clients deliver experiences—not just product displays—to their customers.</p>\n<p>Interested in leveling up your POP marketing with a new display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a> and we'll dive into your needs and propose a solution that will get your brand noticed in-store.</p>\n<p>&nbsp;</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696271424613, "rss_body" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n<!--more-->\n<p>Whatever the case, your <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> more than likely influenced your final purchasing decision—for better or for worse. That influence was the result of point-of-purchase (POP) marketing, a key tactic used by brick-and-mortar retailers to boost sales.&nbsp;</p>\n<h2>What is Point-of-Purchase (POP) Marketing?</h2>\n<p>Point-of-purchase, or “POP,” marketing is a type of marketing that occurs at or directly near the checkout. In physical retail locations, POP marketing materials may include small signs, cases, or other displays for products with a high likelihood of <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse buys</a> at the checkout counter, whereas POP marketing online may take the form of an ad that pops up just before the customer clicks “complete order.”&nbsp;</p>\n<p>Because they drive impulse purchases and encourage customers to buy more than what they planned when they entered the store, <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP displays</a> can have a significant impact on your business’s overall revenue. Plus, they’re relatively inexpensive to put in place, making them a no-brainer investment for brands desiring an effective in-store retail strategy.</p>\n<p>POP displays can be:</p>\n<ul>\n<li><strong>Temporary: </strong>Designed to last two to three weeks.</li>\n<li><strong>Semi-permanent: </strong>Designed to last one to six months.</li>\n<li><strong>Permanent:</strong> Designed to last one to three years.</li>\n</ul>\n<p>The best <a href=\"/blog/types-of-point-of-purchase-displays\" rel=\"noopener\" target=\"_blank\">type of POP display</a> for your design will depend on the type of product you’re displaying, the retail environment in which you’re displaying it, and the budget you have available. For example, temporary displays are usually put in place for brief holiday sales, whereas permanent displays may be better suited for long-term product line displays.</p>\n<p>The ultimate goal of a POP display is to grab consumers’ attention, encourage them to make additional purchases, offer signs and scenes that demonstrate how best to use your products, and enhance the overall shopping experience.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>How Can You Improve Your POP Marketing?</h2>\n<p>Because POP marketing is generally intended to disrupt consumers’ normal shopping patterns and encourage them to make unplanned purchases, consider centering your POP marketing strategy around creating <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">engaging, eye-catching displays</a> and placing them in locations with heavy foot traffic.</p>\n<p><strong>Think carefully about the retail environment in which your display will be located and the way that customers move around the store. </strong>The ideal location for your POP display will be dependent upon the path that customers typically take, the other products that are displayed nearby, and even the height of your display on the shelves. For example, a POP display for a children’s toy will probably perform better on lower shelves where children can see and interact with it.&nbsp;</p>\n<p>Likewise, in stores where the lines to the checkout typically have a long wait associated with them, retailers use POP displays to turn that area into a mini shopping experience. By confronting shoppers at the point of purchase with small, low-priced items like candy and trinkets, you encourage them to fill their baskets and drive up the overall value of the sale.&nbsp;</p>\n<p>Location isn’t the only element for effective POP marketing, however. In addition to selecting the right location, <strong>you need to optimize your POP displays to highlight your products, tell your brand story, and engage in a one-to-one experience&nbsp;with the customer.&nbsp;</strong></p>\n<p>For example, <a href=\"https://www.instoredesigndisplay.com/our-work/arctic-ice\">this countertop display that we designed for Arctic Ice</a> makes for engaging, on-brand POP marketing. The packaging displays all of the educational material that a consumer needs in order to make an informed purchase, and it gives consumers the ability to pick up and interact with the ice packs themselves. A display like this will drive many more sales than it would if the retailer just tossed the products onto the shelf without any branded graphics, educational information, or neat design.&nbsp;</p>\n<h2>InStore Design Display Can Help You Take Your POP Marketing to the Next Level</h2>\n<p>In the crowded retail environment, every detail counts. That’s why the team at InStore Design Display works in a concrete, five-step process to nail down the ins and outs of a new POP display design and help our clients bring their ideas to life.&nbsp;</p>\n<p>With over 100 years of experience in the retail environment, we understand the unique banes and boons of in-store POP displays. We help our clients deliver experiences—not just product displays—to their customers.</p>\n<p>Interested in leveling up your POP marketing with a new display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a> and we'll dive into your needs and propose a solution that will get your brand noticed in-store.</p>\n<p>&nbsp;</p>", "rss_summary" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n", "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE", "layout_sections" : { }, "head_html" : null, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "scheduled_update_date" : 0, "blog_publish_instant_email_task_uid" : "DONE_NOT_SENT", "bypass_approvals" : false }, "metaDescription" : "Point-of-purchase (POP) marketing is a type of marketing that occurs at or near the checkout and can have a significant impact on your overall revenue.", "metaKeywords" : null, "name" : "What is Point-of-Purchase (POP) Marketing?", "nextPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/refresh%20%281%29%20%281%29-2.png", "nextPostFeaturedImageAltText" : "how often to refresh retail displays", "nextPostName" : "Refreshing Your Retail Displays: A How-to Guide", "nextPostSlug" : "insights/this-is-how-often-you-should-refresh-your-retail-displays", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "What is Point-of-Purchase (POP) Marketing?", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. Learn how custom retail displays can drive user engagement!", "domain" : "", "domainWhenPublished" : "www.instoredesigndisplay.com", "emailApiSubscriptionId" : 7091632, "enableGoogleAmpOutput" : true, "enableSocialAutoPublishing" : false, "generateJsonLdEnabled" : false, "header" : null, "htmlFooter" : "", "htmlFooterIsShared" : true, "htmlHead" : "", "htmlHeadIsShared" : true, "htmlKeywords" : [ ], "htmlTitle" : "In-Store Marketing Trends & Insights | InStore Design Display", "id" : 11366589319, "ilsSubscriptionListsByType" : { "instant" : 392, "weekly" : 280 }, "instantNotificationEmailId" : "42550323315", "itemLayoutId" : null, "itemTemplateIsShared" : false, "itemTemplatePath" : "instore_pge_2023/templates/blog-post.html", "label" : "InStore — Insights", "language" : "en", "legacyGuid" : null, "legacyModuleId" : null, "legacyTabId" : null, "listingLayoutId" : null, "listingPageId" : 136482423567, "listingTemplatePath" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "monthFilterFormat" : "MMMM yyyy", "monthlyNotificationEmailId" : null, "name" : "InStore — Insights", "parentBlogUpdateTaskId" : null, "portalId" : 4871505, "postHtmlFooter" : "", "postHtmlHead" : "", "postsPerListingPage" : 10000, "postsPerRssFeed" : 3, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publicTitle" : "InStore — Insights", "publishDateFormat" : "medium", "resolvedDomain" : "www.instoredesigndisplay.com", "rootUrl" : "https://www.instoredesigndisplay.com/insights", "rssCustomFeed" : null, "rssDescription" : null, "rssItemFooter" : null, "rssItemHeader" : null, "settingsOverrides" : { "itemLayoutId" : false, "itemTemplatePath" : false, "itemTemplateIsShared" : false, "listingLayoutId" : false, "listingTemplatePath" : false, "postsPerListingPage" : false, "showSummaryInListing" : false, "useFeaturedImageInSummary" : false, "htmlHead" : false, "postHtmlHead" : false, "htmlHeadIsShared" : false, "htmlFooter" : false, "listingPageHtmlFooter" : false, "postHtmlFooter" : false, "htmlFooterIsShared" : false, "attachedStylesheets" : false, "postsPerRssFeed" : false, "showSummaryInRss" : false, "showSummaryInEmails" : false, "showSummariesInEmails" : false, "allowComments" : false, "commentShouldCreateContact" : false, "commentModeration" : false, "closeCommentsOlder" : false, "commentNotificationEmails" : false, "commentMaxThreadDepth" : false, "commentVerificationText" : false, "socialAccountTwitter" : false, "showSocialLinkTwitter" : false, "showSocialLinkLinkedin" : false, "showSocialLinkFacebook" : false, "enableGoogleAmpOutput" : false, "ampLogoSrc" : false, "ampLogoHeight" : false, "ampLogoWidth" : false, "ampLogoAlt" : false, "ampHeaderFont" : false, "ampHeaderFontSize" : false, "ampHeaderColor" : false, "ampHeaderBackgroundColor" : false, "ampBodyFont" : false, "ampBodyFontSize" : false, "ampBodyColor" : false, "ampLinkColor" : false, "generateJsonLdEnabled" : false }, "showSocialLinkFacebook" : true, "showSocialLinkLinkedin" : true, "showSocialLinkTwitter" : true, "showSummaryInEmails" : true, "showSummaryInListing" : true, "showSummaryInRss" : true, "siteId" : null, "slug" : "insights", "socialAccountTwitter" : "@InStoreDesign", "state" : null, "subscriptionContactsProperty" : "blog_instore_blog_11366589319_subscription", "subscriptionEmailType" : null, "subscriptionFormGuid" : "93a3aecc-16de-4a11-a051-59e6ca22d6d3", "subscriptionListsByType" : { "instant" : 338, "weekly" : 95 }, "title" : null, "translatedFromId" : null, "translations" : { }, "updated" : 1710539819543, "updatedDateTime" : 1710539819543, "urlBase" : "www.instoredesigndisplay.com/insights", "urlSegments" : { "all" : "all", "archive" : "archive", "author" : "author", "page" : "page", "tag" : "tag" }, "useFeaturedImageInSummary" : true, "usesDefaultTemplate" : false, "weeklyNotificationEmailId" : "23139210867" }, "password" : null, "pastMabExperimentIds" : [ ], "performableGuid" : null, "performableVariationLetter" : null, "personas" : [ ], "placementGuids" : [ ], "portableKey" : null, "portalId" : 4871505, "position" : null, "postBody" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n<!--more-->\n<p>Whatever the case, your <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> more than likely influenced your final purchasing decision—for better or for worse. That influence was the result of point-of-purchase (POP) marketing, a key tactic used by brick-and-mortar retailers to boost sales.&nbsp;</p>\n<h2>What is Point-of-Purchase (POP) Marketing?</h2>\n<p>Point-of-purchase, or “POP,” marketing is a type of marketing that occurs at or directly near the checkout. In physical retail locations, POP marketing materials may include small signs, cases, or other displays for products with a high likelihood of <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse buys</a> at the checkout counter, whereas POP marketing online may take the form of an ad that pops up just before the customer clicks “complete order.”&nbsp;</p>\n<p>Because they drive impulse purchases and encourage customers to buy more than what they planned when they entered the store, <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP displays</a> can have a significant impact on your business’s overall revenue. Plus, they’re relatively inexpensive to put in place, making them a no-brainer investment for brands desiring an effective in-store retail strategy.</p>\n<p>POP displays can be:</p>\n<ul>\n<li><strong>Temporary: </strong>Designed to last two to three weeks.</li>\n<li><strong>Semi-permanent: </strong>Designed to last one to six months.</li>\n<li><strong>Permanent:</strong> Designed to last one to three years.</li>\n</ul>\n<p>The best <a href=\"/blog/types-of-point-of-purchase-displays\" rel=\"noopener\" target=\"_blank\">type of POP display</a> for your design will depend on the type of product you’re displaying, the retail environment in which you’re displaying it, and the budget you have available. For example, temporary displays are usually put in place for brief holiday sales, whereas permanent displays may be better suited for long-term product line displays.</p>\n<p>The ultimate goal of a POP display is to grab consumers’ attention, encourage them to make additional purchases, offer signs and scenes that demonstrate how best to use your products, and enhance the overall shopping experience.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>How Can You Improve Your POP Marketing?</h2>\n<p>Because POP marketing is generally intended to disrupt consumers’ normal shopping patterns and encourage them to make unplanned purchases, consider centering your POP marketing strategy around creating <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">engaging, eye-catching displays</a> and placing them in locations with heavy foot traffic.</p>\n<p><strong>Think carefully about the retail environment in which your display will be located and the way that customers move around the store. </strong>The ideal location for your POP display will be dependent upon the path that customers typically take, the other products that are displayed nearby, and even the height of your display on the shelves. For example, a POP display for a children’s toy will probably perform better on lower shelves where children can see and interact with it.&nbsp;</p>\n<p>Likewise, in stores where the lines to the checkout typically have a long wait associated with them, retailers use POP displays to turn that area into a mini shopping experience. By confronting shoppers at the point of purchase with small, low-priced items like candy and trinkets, you encourage them to fill their baskets and drive up the overall value of the sale.&nbsp;</p>\n<p>Location isn’t the only element for effective POP marketing, however. In addition to selecting the right location, <strong>you need to optimize your POP displays to highlight your products, tell your brand story, and engage in a one-to-one experience&nbsp;with the customer.&nbsp;</strong></p>\n<p>For example, <a href=\"https://www.instoredesigndisplay.com/our-work/arctic-ice\">this countertop display that we designed for Arctic Ice</a> makes for engaging, on-brand POP marketing. The packaging displays all of the educational material that a consumer needs in order to make an informed purchase, and it gives consumers the ability to pick up and interact with the ice packs themselves. A display like this will drive many more sales than it would if the retailer just tossed the products onto the shelf without any branded graphics, educational information, or neat design.&nbsp;</p>\n<h2>InStore Design Display Can Help You Take Your POP Marketing to the Next Level</h2>\n<p>In the crowded retail environment, every detail counts. That’s why the team at InStore Design Display works in a concrete, five-step process to nail down the ins and outs of a new POP display design and help our clients bring their ideas to life.&nbsp;</p>\n<p>With over 100 years of experience in the retail environment, we understand the unique banes and boons of in-store POP displays. We help our clients deliver experiences—not just product displays—to their customers.</p>\n<p>Interested in leveling up your POP marketing with a new display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a> and we'll dive into your needs and propose a solution that will get your brand noticed in-store.</p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n<!--more-->\n<p>Whatever the case, your <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> more than likely influenced your final purchasing decision—for better or for worse. That influence was the result of point-of-purchase (POP) marketing, a key tactic used by brick-and-mortar retailers to boost sales.&nbsp;</p>\n<h2>What is Point-of-Purchase (POP) Marketing?</h2>\n<p>Point-of-purchase, or “POP,” marketing is a type of marketing that occurs at or directly near the checkout. In physical retail locations, POP marketing materials may include small signs, cases, or other displays for products with a high likelihood of <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse buys</a> at the checkout counter, whereas POP marketing online may take the form of an ad that pops up just before the customer clicks “complete order.”&nbsp;</p>\n<p>Because they drive impulse purchases and encourage customers to buy more than what they planned when they entered the store, <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP displays</a> can have a significant impact on your business’s overall revenue. Plus, they’re relatively inexpensive to put in place, making them a no-brainer investment for brands desiring an effective in-store retail strategy.</p>\n<p>POP displays can be:</p>\n<ul>\n<li><strong>Temporary: </strong>Designed to last two to three weeks.</li>\n<li><strong>Semi-permanent: </strong>Designed to last one to six months.</li>\n<li><strong>Permanent:</strong> Designed to last one to three years.</li>\n</ul>\n<p>The best <a href=\"/blog/types-of-point-of-purchase-displays\" rel=\"noopener\" target=\"_blank\">type of POP display</a> for your design will depend on the type of product you’re displaying, the retail environment in which you’re displaying it, and the budget you have available. For example, temporary displays are usually put in place for brief holiday sales, whereas permanent displays may be better suited for long-term product line displays.</p>\n<p>The ultimate goal of a POP display is to grab consumers’ attention, encourage them to make additional purchases, offer signs and scenes that demonstrate how best to use your products, and enhance the overall shopping experience.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>How Can You Improve Your POP Marketing?</h2>\n<p>Because POP marketing is generally intended to disrupt consumers’ normal shopping patterns and encourage them to make unplanned purchases, consider centering your POP marketing strategy around creating <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">engaging, eye-catching displays</a> and placing them in locations with heavy foot traffic.</p>\n<p><strong>Think carefully about the retail environment in which your display will be located and the way that customers move around the store. </strong>The ideal location for your POP display will be dependent upon the path that customers typically take, the other products that are displayed nearby, and even the height of your display on the shelves. For example, a POP display for a children’s toy will probably perform better on lower shelves where children can see and interact with it.&nbsp;</p>\n<p>Likewise, in stores where the lines to the checkout typically have a long wait associated with them, retailers use POP displays to turn that area into a mini shopping experience. By confronting shoppers at the point of purchase with small, low-priced items like candy and trinkets, you encourage them to fill their baskets and drive up the overall value of the sale.&nbsp;</p>\n<p>Location isn’t the only element for effective POP marketing, however. In addition to selecting the right location, <strong>you need to optimize your POP displays to highlight your products, tell your brand story, and engage in a one-to-one experience&nbsp;with the customer.&nbsp;</strong></p>\n<p>For example, <a href=\"https://www.instoredesigndisplay.com/our-work/arctic-ice\">this countertop display that we designed for Arctic Ice</a> makes for engaging, on-brand POP marketing. The packaging displays all of the educational material that a consumer needs in order to make an informed purchase, and it gives consumers the ability to pick up and interact with the ice packs themselves. A display like this will drive many more sales than it would if the retailer just tossed the products onto the shelf without any branded graphics, educational information, or neat design.&nbsp;</p>\n<h2>InStore Design Display Can Help You Take Your POP Marketing to the Next Level</h2>\n<p>In the crowded retail environment, every detail counts. That’s why the team at InStore Design Display works in a concrete, five-step process to nail down the ins and outs of a new POP display design and help our clients bring their ideas to life.&nbsp;</p>\n<p>With over 100 years of experience in the retail environment, we understand the unique banes and boons of in-store POP displays. We help our clients deliver experiences—not just product displays—to their customers.</p>\n<p>Interested in leveling up your POP marketing with a new display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a> and we'll dive into your needs and propose a solution that will get your brand noticed in-store.</p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p> \n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://cdn2.hubspot.net/hubfs/4871505/christiann-koepke-0jPuWm8_9wY-unsplash.jpg", "postListContent" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p> \n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://cdn2.hubspot.net/hubfs/4871505/christiann-koepke-0jPuWm8_9wY-unsplash.jpg", "postRssContent" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p> \n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://cdn2.hubspot.net/hubfs/4871505/christiann-koepke-0jPuWm8_9wY-unsplash.jpg", "postSummary" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n", "postSummaryRss" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p> \n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "iuLCvFhC", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Prevent%20Theft_%20The%20Budding%20Problem%20in%20CBD%20Retail.png", "previousPostFeaturedImageAltText" : "display marketing that deters theft in retail", "previousPostName" : "How to Prevent Theft: The Budding Problem in CBD Retail", "previousPostSlug" : "insights/how-to-prevent-the-budding-problem-with-cbd-retail-theft", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1579185900000, "publishDateLocalTime" : 1579185900000, "publishDateLocalized" : { "date" : 1579185900000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696271424613, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/what-is-point-of-purchase-pop-marketing", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. Maybe you had a list in mind, but you added two, three, four additional products to your final sale, because the promotions were too good to pass up. Or, you had a great conversation with a salesperson who convinced you to buy add-ons to complement the product you already planned to buy.&nbsp;</p>\n<!--more-->\n<p>Whatever the case, your <a href=\"/blog/3-ways-custom-retail-displays-impact-customer-experience\" rel=\"noopener\" target=\"_blank\">in-store shopping experience</a> more than likely influenced your final purchasing decision—for better or for worse. That influence was the result of point-of-purchase (POP) marketing, a key tactic used by brick-and-mortar retailers to boost sales.&nbsp;</p>\n<h2>What is Point-of-Purchase (POP) Marketing?</h2>\n<p>Point-of-purchase, or “POP,” marketing is a type of marketing that occurs at or directly near the checkout. In physical retail locations, POP marketing materials may include small signs, cases, or other displays for products with a high likelihood of <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">impulse buys</a> at the checkout counter, whereas POP marketing online may take the form of an ad that pops up just before the customer clicks “complete order.”&nbsp;</p>\n<p>Because they drive impulse purchases and encourage customers to buy more than what they planned when they entered the store, <a href=\"/blog/what-is-point-of-purchase-pop-display\" rel=\"noopener\" target=\"_blank\">POP displays</a> can have a significant impact on your business’s overall revenue. Plus, they’re relatively inexpensive to put in place, making them a no-brainer investment for brands desiring an effective in-store retail strategy.</p>\n<p>POP displays can be:</p>\n<ul>\n<li><strong>Temporary: </strong>Designed to last two to three weeks.</li>\n<li><strong>Semi-permanent: </strong>Designed to last one to six months.</li>\n<li><strong>Permanent:</strong> Designed to last one to three years.</li>\n</ul>\n<p>The best <a href=\"/blog/types-of-point-of-purchase-displays\" rel=\"noopener\" target=\"_blank\">type of POP display</a> for your design will depend on the type of product you’re displaying, the retail environment in which you’re displaying it, and the budget you have available. For example, temporary displays are usually put in place for brief holiday sales, whereas permanent displays may be better suited for long-term product line displays.</p>\n<p>The ultimate goal of a POP display is to grab consumers’ attention, encourage them to make additional purchases, offer signs and scenes that demonstrate how best to use your products, and enhance the overall shopping experience.&nbsp;</p>\n<p>&nbsp;</p>\n<h2>How Can You Improve Your POP Marketing?</h2>\n<p>Because POP marketing is generally intended to disrupt consumers’ normal shopping patterns and encourage them to make unplanned purchases, consider centering your POP marketing strategy around creating <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">engaging, eye-catching displays</a> and placing them in locations with heavy foot traffic.</p>\n<p><strong>Think carefully about the retail environment in which your display will be located and the way that customers move around the store. </strong>The ideal location for your POP display will be dependent upon the path that customers typically take, the other products that are displayed nearby, and even the height of your display on the shelves. For example, a POP display for a children’s toy will probably perform better on lower shelves where children can see and interact with it.&nbsp;</p>\n<p>Likewise, in stores where the lines to the checkout typically have a long wait associated with them, retailers use POP displays to turn that area into a mini shopping experience. By confronting shoppers at the point of purchase with small, low-priced items like candy and trinkets, you encourage them to fill their baskets and drive up the overall value of the sale.&nbsp;</p>\n<p>Location isn’t the only element for effective POP marketing, however. In addition to selecting the right location, <strong>you need to optimize your POP displays to highlight your products, tell your brand story, and engage in a one-to-one experience&nbsp;with the customer.&nbsp;</strong></p>\n<p>For example, <a href=\"https://www.instoredesigndisplay.com/our-work/arctic-ice\">this countertop display that we designed for Arctic Ice</a> makes for engaging, on-brand POP marketing. The packaging displays all of the educational material that a consumer needs in order to make an informed purchase, and it gives consumers the ability to pick up and interact with the ice packs themselves. A display like this will drive many more sales than it would if the retailer just tossed the products onto the shelf without any branded graphics, educational information, or neat design.&nbsp;</p>\n<h2>InStore Design Display Can Help You Take Your POP Marketing to the Next Level</h2>\n<p>In the crowded retail environment, every detail counts. That’s why the team at InStore Design Display works in a concrete, five-step process to nail down the ins and outs of a new POP display design and help our clients bring their ideas to life.&nbsp;</p>\n<p>With over 100 years of experience in the retail environment, we understand the unique banes and boons of in-store POP displays. We help our clients deliver experiences—not just product displays—to their customers.</p>\n<p>Interested in leveling up your POP marketing with a new display? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a> and we'll dive into your needs and propose a solution that will get your brand noticed in-store.</p>\n<p>&nbsp;</p>", "rssSummary" : "<p>Think of the last time you made a purchase in a brick-and-mortar store.&nbsp;</p>\n<p>Maybe you entered the store on a whim, just browsing for holiday gift ideas, and left the store with a gift for yourself instead. 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A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/refresh%20%281%29%20%281%29-2.png", "featured_image_alt_text" : "how often to refresh retail displays", "link_rel_canonical_url" : null, "meta_description" : "If your displays are too old and over-familiar to your customers, their eyes will pass right over them. Learn how and when to refresh your retail displays.", "post_body" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p><!--more--></p>\n<p>If your displays are too old and over-familiar to your customers, their eyes will pass right over it in favor of the newest, shiniest display in the store. This phenomenon is called “display fatigue” and it can kill your once-successful retail displays.&nbsp;</p>\n<h2>What is Retail Display Fatigue and Why is It a Problem?</h2>\n<p>Display fatigue occurs when a retail display has become so old, damaged, commonplace, or familiar to the customer that it no longer draws the customer’s attention when they walk by. This is particularly true for loyal, repeat customers who may enter your store multiple times a year; if they’ve seen the display before and already decided they aren’t interested in its products, they won’t stop by the display again to reconsider—they’ll just continue to tune it out unless something changes.&nbsp;</p>\n<p>That means that retail displays aren’t a set-it-and-forget-it component of the retail environment. On the contrary, you must revisit your display designs often to keep them fresh and engaging.&nbsp;</p>\n<h2>How Often Do Brands and Retailers Need to Refresh Their Displays?</h2>\n<p>The short answer: It depends.&nbsp;</p>\n<p>Some retailers might change their displays as often as once a week. In extreme cases, some would even suggest changing out displays once a day. During the holiday season, for example, you’ll want to keep your displays as fresh and exciting as possible to convey timely promotions and capitalize on the gift-giving frenzy.</p>\n<p>Primarily, consider changing your display if you’ve noticed that sales have dropped significantly compared to when it was first rolled out. Other signs it’s time to refresh your display include:&nbsp;</p>\n<h3>Your display is damaged.</h3>\n<p>We’re not telling you anything you don’t already know: Obviously, if the display is damaged or worn down in any way, it’s time to replace it.&nbsp;</p>\n<p>There is no such thing as a truly permanent retail display; while sturdy, practical, and well-designed displays may last upwards of 10 years, the design itself is likely to get worn down over time or at least go out of style.&nbsp;</p>\n<p>If you haven’t invested in a fresh retail display in years, then it’s definitely worth inspecting the display cases you currently have on the sales floor to see where they may have suffered wear-and-tear.&nbsp;</p>\n<h3>Your brand has changed.&nbsp;</h3>\n<p>Many retailers fall in love with their first logos or business names, but the reality is that no brand is safe from a healthy rebranding down the line. Under the right circumstances, rebranding can be the saving grace that prevents your business from experiencing a decline.&nbsp;</p>\n<p>However, you can’t hold on to your retail displays if they still use the old branding elements. If you’ve drawn new customers into your store with a successful rebranding, then you’ll only confuse and frustrate them by keeping the old branding elements in your retail displays.&nbsp;</p>\n<h3>New products don’t fit the old display.&nbsp;</h3>\n<p>Although stock <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">display fixtures</a> can be the ideal solution for low-cost retail displays, they will never be quite as effective as designing a fully custom display to fit your particular brand and products. The same is true for adding new products to old displays.&nbsp;</p>\n<p>If you get new merchandise, you’ll need to shift around your old displays in order to display them prominently because your customers will be drawn to the novelty. In some cases, the new products will fit awkwardly on the display or there will be too much or too little space left over. To represent all of your products, old and new, in the best light, you’ll want to re-design your displays.&nbsp;</p>\n<h3>You’re refreshing the entire store environment.&nbsp;</h3>\n<p>Full-store refreshes are a common, albeit infrequent, tactic that retailers use to avoid display fatigue and keep consumers engaged in the retail environment. Whether you’re shifting around the entire layout of the store, painting the walls, or changing the flooring, any major layout refresh presents a great opportunity to revisit the efficacy of your current displays and potentially invest in new ones.&nbsp;</p>\n<h2>No Budget for a New Design? Here’s 3 Quick Tips for Refreshing Your Display&nbsp;</h2>\n<p>In some cases, you may know that you need to refresh your displays, but don’t have the budget to invest in a full redesign.&nbsp;</p>\n<p>That’s okay. Although you definitely need to consider updating your displays in the near future—particularly if they’re damaged or off-brand—there are a couple of quick actions you can take to spruce up your displays in the meantime.</p>\n<h3><strong>1. Use technology in your initial display.</strong></h3>\n<p>If you’re in the process of a new display and you’re aiming for longevity, consider incorporating technology like a video screen into your design. When the display gets stale, you’ll be able to quickly and easily switch out the video or graphics on the screen for a fresh take.&nbsp;</p>\n<h3><strong>2. Change its location.</strong></h3>\n<p>Some displays will get stale because customers pass by them in the same location every time they enter the store. To disrupt their normal shopping patterns and capture their attention, try moving your old displays to new, higher-traffic areas of the store.&nbsp;</p>\n<h3><strong>3. Swap out the background graphics.</strong></h3>\n<p>Background graphics and cardboard add-ons are much easier—and cheaper—to replace than full retail display fixtures. If you can’t afford a full redesign, consider replacing the background graphics for a quick fix.&nbsp;</p>\n<p>If you know it’s time to refresh your old displays, we can help you develop an efficient, engaging, and on-brand design to feature your products. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a>, and we'll get started!</p>\n<p>&nbsp;</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696625468470, "rss_body" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p><!--more--></p>\n<p>If your displays are too old and over-familiar to your customers, their eyes will pass right over it in favor of the newest, shiniest display in the store. This phenomenon is called “display fatigue” and it can kill your once-successful retail displays.&nbsp;</p>\n<h2>What is Retail Display Fatigue and Why is It a Problem?</h2>\n<p>Display fatigue occurs when a retail display has become so old, damaged, commonplace, or familiar to the customer that it no longer draws the customer’s attention when they walk by. This is particularly true for loyal, repeat customers who may enter your store multiple times a year; if they’ve seen the display before and already decided they aren’t interested in its products, they won’t stop by the display again to reconsider—they’ll just continue to tune it out unless something changes.&nbsp;</p>\n<p>That means that retail displays aren’t a set-it-and-forget-it component of the retail environment. On the contrary, you must revisit your display designs often to keep them fresh and engaging.&nbsp;</p>\n<h2>How Often Do Brands and Retailers Need to Refresh Their Displays?</h2>\n<p>The short answer: It depends.&nbsp;</p>\n<p>Some retailers might change their displays as often as once a week. In extreme cases, some would even suggest changing out displays once a day. During the holiday season, for example, you’ll want to keep your displays as fresh and exciting as possible to convey timely promotions and capitalize on the gift-giving frenzy.</p>\n<p>Primarily, consider changing your display if you’ve noticed that sales have dropped significantly compared to when it was first rolled out. Other signs it’s time to refresh your display include:&nbsp;</p>\n<h3>Your display is damaged.</h3>\n<p>We’re not telling you anything you don’t already know: Obviously, if the display is damaged or worn down in any way, it’s time to replace it.&nbsp;</p>\n<p>There is no such thing as a truly permanent retail display; while sturdy, practical, and well-designed displays may last upwards of 10 years, the design itself is likely to get worn down over time or at least go out of style.&nbsp;</p>\n<p>If you haven’t invested in a fresh retail display in years, then it’s definitely worth inspecting the display cases you currently have on the sales floor to see where they may have suffered wear-and-tear.&nbsp;</p>\n<h3>Your brand has changed.&nbsp;</h3>\n<p>Many retailers fall in love with their first logos or business names, but the reality is that no brand is safe from a healthy rebranding down the line. Under the right circumstances, rebranding can be the saving grace that prevents your business from experiencing a decline.&nbsp;</p>\n<p>However, you can’t hold on to your retail displays if they still use the old branding elements. If you’ve drawn new customers into your store with a successful rebranding, then you’ll only confuse and frustrate them by keeping the old branding elements in your retail displays.&nbsp;</p>\n<h3>New products don’t fit the old display.&nbsp;</h3>\n<p>Although stock <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">display fixtures</a> can be the ideal solution for low-cost retail displays, they will never be quite as effective as designing a fully custom display to fit your particular brand and products. The same is true for adding new products to old displays.&nbsp;</p>\n<p>If you get new merchandise, you’ll need to shift around your old displays in order to display them prominently because your customers will be drawn to the novelty. In some cases, the new products will fit awkwardly on the display or there will be too much or too little space left over. To represent all of your products, old and new, in the best light, you’ll want to re-design your displays.&nbsp;</p>\n<h3>You’re refreshing the entire store environment.&nbsp;</h3>\n<p>Full-store refreshes are a common, albeit infrequent, tactic that retailers use to avoid display fatigue and keep consumers engaged in the retail environment. Whether you’re shifting around the entire layout of the store, painting the walls, or changing the flooring, any major layout refresh presents a great opportunity to revisit the efficacy of your current displays and potentially invest in new ones.&nbsp;</p>\n<h2>No Budget for a New Design? Here’s 3 Quick Tips for Refreshing Your Display&nbsp;</h2>\n<p>In some cases, you may know that you need to refresh your displays, but don’t have the budget to invest in a full redesign.&nbsp;</p>\n<p>That’s okay. Although you definitely need to consider updating your displays in the near future—particularly if they’re damaged or off-brand—there are a couple of quick actions you can take to spruce up your displays in the meantime.</p>\n<h3><strong>1. Use technology in your initial display.</strong></h3>\n<p>If you’re in the process of a new display and you’re aiming for longevity, consider incorporating technology like a video screen into your design. When the display gets stale, you’ll be able to quickly and easily switch out the video or graphics on the screen for a fresh take.&nbsp;</p>\n<h3><strong>2. Change its location.</strong></h3>\n<p>Some displays will get stale because customers pass by them in the same location every time they enter the store. To disrupt their normal shopping patterns and capture their attention, try moving your old displays to new, higher-traffic areas of the store.&nbsp;</p>\n<h3><strong>3. Swap out the background graphics.</strong></h3>\n<p>Background graphics and cardboard add-ons are much easier—and cheaper—to replace than full retail display fixtures. If you can’t afford a full redesign, consider replacing the background graphics for a quick fix.&nbsp;</p>\n<p>If you know it’s time to refresh your old displays, we can help you develop an efficient, engaging, and on-brand design to feature your products. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a>, and we'll get started!</p>\n<p>&nbsp;</p>", "rss_summary" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE", "head_html" : null, "blog_publish_instant_email_task_uid" : "DONE", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "scheduled_update_date" : 0, "blog_post_schedule_task_uid" : null }, "metaDescription" : "If your displays are too old and over-familiar to your customers, their eyes will pass right over them. 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A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p><!--more--></p>\n<p>If your displays are too old and over-familiar to your customers, their eyes will pass right over it in favor of the newest, shiniest display in the store. This phenomenon is called “display fatigue” and it can kill your once-successful retail displays.&nbsp;</p>\n<h2>What is Retail Display Fatigue and Why is It a Problem?</h2>\n<p>Display fatigue occurs when a retail display has become so old, damaged, commonplace, or familiar to the customer that it no longer draws the customer’s attention when they walk by. This is particularly true for loyal, repeat customers who may enter your store multiple times a year; if they’ve seen the display before and already decided they aren’t interested in its products, they won’t stop by the display again to reconsider—they’ll just continue to tune it out unless something changes.&nbsp;</p>\n<p>That means that retail displays aren’t a set-it-and-forget-it component of the retail environment. On the contrary, you must revisit your display designs often to keep them fresh and engaging.&nbsp;</p>\n<h2>How Often Do Brands and Retailers Need to Refresh Their Displays?</h2>\n<p>The short answer: It depends.&nbsp;</p>\n<p>Some retailers might change their displays as often as once a week. In extreme cases, some would even suggest changing out displays once a day. During the holiday season, for example, you’ll want to keep your displays as fresh and exciting as possible to convey timely promotions and capitalize on the gift-giving frenzy.</p>\n<p>Primarily, consider changing your display if you’ve noticed that sales have dropped significantly compared to when it was first rolled out. Other signs it’s time to refresh your display include:&nbsp;</p>\n<h3>Your display is damaged.</h3>\n<p>We’re not telling you anything you don’t already know: Obviously, if the display is damaged or worn down in any way, it’s time to replace it.&nbsp;</p>\n<p>There is no such thing as a truly permanent retail display; while sturdy, practical, and well-designed displays may last upwards of 10 years, the design itself is likely to get worn down over time or at least go out of style.&nbsp;</p>\n<p>If you haven’t invested in a fresh retail display in years, then it’s definitely worth inspecting the display cases you currently have on the sales floor to see where they may have suffered wear-and-tear.&nbsp;</p>\n<h3>Your brand has changed.&nbsp;</h3>\n<p>Many retailers fall in love with their first logos or business names, but the reality is that no brand is safe from a healthy rebranding down the line. Under the right circumstances, rebranding can be the saving grace that prevents your business from experiencing a decline.&nbsp;</p>\n<p>However, you can’t hold on to your retail displays if they still use the old branding elements. If you’ve drawn new customers into your store with a successful rebranding, then you’ll only confuse and frustrate them by keeping the old branding elements in your retail displays.&nbsp;</p>\n<h3>New products don’t fit the old display.&nbsp;</h3>\n<p>Although stock <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">display fixtures</a> can be the ideal solution for low-cost retail displays, they will never be quite as effective as designing a fully custom display to fit your particular brand and products. The same is true for adding new products to old displays.&nbsp;</p>\n<p>If you get new merchandise, you’ll need to shift around your old displays in order to display them prominently because your customers will be drawn to the novelty. In some cases, the new products will fit awkwardly on the display or there will be too much or too little space left over. To represent all of your products, old and new, in the best light, you’ll want to re-design your displays.&nbsp;</p>\n<h3>You’re refreshing the entire store environment.&nbsp;</h3>\n<p>Full-store refreshes are a common, albeit infrequent, tactic that retailers use to avoid display fatigue and keep consumers engaged in the retail environment. Whether you’re shifting around the entire layout of the store, painting the walls, or changing the flooring, any major layout refresh presents a great opportunity to revisit the efficacy of your current displays and potentially invest in new ones.&nbsp;</p>\n<h2>No Budget for a New Design? Here’s 3 Quick Tips for Refreshing Your Display&nbsp;</h2>\n<p>In some cases, you may know that you need to refresh your displays, but don’t have the budget to invest in a full redesign.&nbsp;</p>\n<p>That’s okay. Although you definitely need to consider updating your displays in the near future—particularly if they’re damaged or off-brand—there are a couple of quick actions you can take to spruce up your displays in the meantime.</p>\n<h3><strong>1. Use technology in your initial display.</strong></h3>\n<p>If you’re in the process of a new display and you’re aiming for longevity, consider incorporating technology like a video screen into your design. When the display gets stale, you’ll be able to quickly and easily switch out the video or graphics on the screen for a fresh take.&nbsp;</p>\n<h3><strong>2. Change its location.</strong></h3>\n<p>Some displays will get stale because customers pass by them in the same location every time they enter the store. To disrupt their normal shopping patterns and capture their attention, try moving your old displays to new, higher-traffic areas of the store.&nbsp;</p>\n<h3><strong>3. Swap out the background graphics.</strong></h3>\n<p>Background graphics and cardboard add-ons are much easier—and cheaper—to replace than full retail display fixtures. If you can’t afford a full redesign, consider replacing the background graphics for a quick fix.&nbsp;</p>\n<p>If you know it’s time to refresh your old displays, we can help you develop an efficient, engaging, and on-brand design to feature your products. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a>, and we'll get started!</p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p><!--more--></p>\n<p>If your displays are too old and over-familiar to your customers, their eyes will pass right over it in favor of the newest, shiniest display in the store. This phenomenon is called “display fatigue” and it can kill your once-successful retail displays.&nbsp;</p>\n<h2>What is Retail Display Fatigue and Why is It a Problem?</h2>\n<p>Display fatigue occurs when a retail display has become so old, damaged, commonplace, or familiar to the customer that it no longer draws the customer’s attention when they walk by. This is particularly true for loyal, repeat customers who may enter your store multiple times a year; if they’ve seen the display before and already decided they aren’t interested in its products, they won’t stop by the display again to reconsider—they’ll just continue to tune it out unless something changes.&nbsp;</p>\n<p>That means that retail displays aren’t a set-it-and-forget-it component of the retail environment. On the contrary, you must revisit your display designs often to keep them fresh and engaging.&nbsp;</p>\n<h2>How Often Do Brands and Retailers Need to Refresh Their Displays?</h2>\n<p>The short answer: It depends.&nbsp;</p>\n<p>Some retailers might change their displays as often as once a week. In extreme cases, some would even suggest changing out displays once a day. During the holiday season, for example, you’ll want to keep your displays as fresh and exciting as possible to convey timely promotions and capitalize on the gift-giving frenzy.</p>\n<p>Primarily, consider changing your display if you’ve noticed that sales have dropped significantly compared to when it was first rolled out. Other signs it’s time to refresh your display include:&nbsp;</p>\n<h3>Your display is damaged.</h3>\n<p>We’re not telling you anything you don’t already know: Obviously, if the display is damaged or worn down in any way, it’s time to replace it.&nbsp;</p>\n<p>There is no such thing as a truly permanent retail display; while sturdy, practical, and well-designed displays may last upwards of 10 years, the design itself is likely to get worn down over time or at least go out of style.&nbsp;</p>\n<p>If you haven’t invested in a fresh retail display in years, then it’s definitely worth inspecting the display cases you currently have on the sales floor to see where they may have suffered wear-and-tear.&nbsp;</p>\n<h3>Your brand has changed.&nbsp;</h3>\n<p>Many retailers fall in love with their first logos or business names, but the reality is that no brand is safe from a healthy rebranding down the line. Under the right circumstances, rebranding can be the saving grace that prevents your business from experiencing a decline.&nbsp;</p>\n<p>However, you can’t hold on to your retail displays if they still use the old branding elements. If you’ve drawn new customers into your store with a successful rebranding, then you’ll only confuse and frustrate them by keeping the old branding elements in your retail displays.&nbsp;</p>\n<h3>New products don’t fit the old display.&nbsp;</h3>\n<p>Although stock <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">display fixtures</a> can be the ideal solution for low-cost retail displays, they will never be quite as effective as designing a fully custom display to fit your particular brand and products. The same is true for adding new products to old displays.&nbsp;</p>\n<p>If you get new merchandise, you’ll need to shift around your old displays in order to display them prominently because your customers will be drawn to the novelty. In some cases, the new products will fit awkwardly on the display or there will be too much or too little space left over. To represent all of your products, old and new, in the best light, you’ll want to re-design your displays.&nbsp;</p>\n<h3>You’re refreshing the entire store environment.&nbsp;</h3>\n<p>Full-store refreshes are a common, albeit infrequent, tactic that retailers use to avoid display fatigue and keep consumers engaged in the retail environment. Whether you’re shifting around the entire layout of the store, painting the walls, or changing the flooring, any major layout refresh presents a great opportunity to revisit the efficacy of your current displays and potentially invest in new ones.&nbsp;</p>\n<h2>No Budget for a New Design? Here’s 3 Quick Tips for Refreshing Your Display&nbsp;</h2>\n<p>In some cases, you may know that you need to refresh your displays, but don’t have the budget to invest in a full redesign.&nbsp;</p>\n<p>That’s okay. Although you definitely need to consider updating your displays in the near future—particularly if they’re damaged or off-brand—there are a couple of quick actions you can take to spruce up your displays in the meantime.</p>\n<h3><strong>1. Use technology in your initial display.</strong></h3>\n<p>If you’re in the process of a new display and you’re aiming for longevity, consider incorporating technology like a video screen into your design. When the display gets stale, you’ll be able to quickly and easily switch out the video or graphics on the screen for a fresh take.&nbsp;</p>\n<h3><strong>2. Change its location.</strong></h3>\n<p>Some displays will get stale because customers pass by them in the same location every time they enter the store. To disrupt their normal shopping patterns and capture their attention, try moving your old displays to new, higher-traffic areas of the store.&nbsp;</p>\n<h3><strong>3. Swap out the background graphics.</strong></h3>\n<p>Background graphics and cardboard add-ons are much easier—and cheaper—to replace than full retail display fixtures. If you can’t afford a full redesign, consider replacing the background graphics for a quick fix.&nbsp;</p>\n<p>If you know it’s time to refresh your old displays, we can help you develop an efficient, engaging, and on-brand design to feature your products. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a>, and we'll get started!</p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. 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A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p> \n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/refresh%20%281%29%20%281%29-2.png", "postSummary" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p></p>", "postSummaryRss" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p> \n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "HQoIJPmm", "previousPostFeaturedImage" : "https://cdn2.hubspot.net/hubfs/4871505/christiann-koepke-0jPuWm8_9wY-unsplash.jpg", "previousPostFeaturedImageAltText" : "POP display marketing", "previousPostName" : "What is Point-of-Purchase (POP) Marketing?", "previousPostSlug" : "insights/what-is-point-of-purchase-pop-marketing", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1576776503000, "publishDateLocalTime" : 1576776503000, "publishDateLocalized" : { "date" : 1576776503000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696625468470, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/this-is-how-often-you-should-refresh-your-retail-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p><!--more--></p>\n<p>If your displays are too old and over-familiar to your customers, their eyes will pass right over it in favor of the newest, shiniest display in the store. This phenomenon is called “display fatigue” and it can kill your once-successful retail displays.&nbsp;</p>\n<h2>What is Retail Display Fatigue and Why is It a Problem?</h2>\n<p>Display fatigue occurs when a retail display has become so old, damaged, commonplace, or familiar to the customer that it no longer draws the customer’s attention when they walk by. This is particularly true for loyal, repeat customers who may enter your store multiple times a year; if they’ve seen the display before and already decided they aren’t interested in its products, they won’t stop by the display again to reconsider—they’ll just continue to tune it out unless something changes.&nbsp;</p>\n<p>That means that retail displays aren’t a set-it-and-forget-it component of the retail environment. On the contrary, you must revisit your display designs often to keep them fresh and engaging.&nbsp;</p>\n<h2>How Often Do Brands and Retailers Need to Refresh Their Displays?</h2>\n<p>The short answer: It depends.&nbsp;</p>\n<p>Some retailers might change their displays as often as once a week. In extreme cases, some would even suggest changing out displays once a day. During the holiday season, for example, you’ll want to keep your displays as fresh and exciting as possible to convey timely promotions and capitalize on the gift-giving frenzy.</p>\n<p>Primarily, consider changing your display if you’ve noticed that sales have dropped significantly compared to when it was first rolled out. Other signs it’s time to refresh your display include:&nbsp;</p>\n<h3>Your display is damaged.</h3>\n<p>We’re not telling you anything you don’t already know: Obviously, if the display is damaged or worn down in any way, it’s time to replace it.&nbsp;</p>\n<p>There is no such thing as a truly permanent retail display; while sturdy, practical, and well-designed displays may last upwards of 10 years, the design itself is likely to get worn down over time or at least go out of style.&nbsp;</p>\n<p>If you haven’t invested in a fresh retail display in years, then it’s definitely worth inspecting the display cases you currently have on the sales floor to see where they may have suffered wear-and-tear.&nbsp;</p>\n<h3>Your brand has changed.&nbsp;</h3>\n<p>Many retailers fall in love with their first logos or business names, but the reality is that no brand is safe from a healthy rebranding down the line. Under the right circumstances, rebranding can be the saving grace that prevents your business from experiencing a decline.&nbsp;</p>\n<p>However, you can’t hold on to your retail displays if they still use the old branding elements. If you’ve drawn new customers into your store with a successful rebranding, then you’ll only confuse and frustrate them by keeping the old branding elements in your retail displays.&nbsp;</p>\n<h3>New products don’t fit the old display.&nbsp;</h3>\n<p>Although stock <a href=\"/blog/the-essential-elements-of-an-effective-retail-store-fixture\" rel=\"noopener\" target=\"_blank\">display fixtures</a> can be the ideal solution for low-cost retail displays, they will never be quite as effective as designing a fully custom display to fit your particular brand and products. The same is true for adding new products to old displays.&nbsp;</p>\n<p>If you get new merchandise, you’ll need to shift around your old displays in order to display them prominently because your customers will be drawn to the novelty. In some cases, the new products will fit awkwardly on the display or there will be too much or too little space left over. To represent all of your products, old and new, in the best light, you’ll want to re-design your displays.&nbsp;</p>\n<h3>You’re refreshing the entire store environment.&nbsp;</h3>\n<p>Full-store refreshes are a common, albeit infrequent, tactic that retailers use to avoid display fatigue and keep consumers engaged in the retail environment. Whether you’re shifting around the entire layout of the store, painting the walls, or changing the flooring, any major layout refresh presents a great opportunity to revisit the efficacy of your current displays and potentially invest in new ones.&nbsp;</p>\n<h2>No Budget for a New Design? Here’s 3 Quick Tips for Refreshing Your Display&nbsp;</h2>\n<p>In some cases, you may know that you need to refresh your displays, but don’t have the budget to invest in a full redesign.&nbsp;</p>\n<p>That’s okay. Although you definitely need to consider updating your displays in the near future—particularly if they’re damaged or off-brand—there are a couple of quick actions you can take to spruce up your displays in the meantime.</p>\n<h3><strong>1. Use technology in your initial display.</strong></h3>\n<p>If you’re in the process of a new display and you’re aiming for longevity, consider incorporating technology like a video screen into your design. When the display gets stale, you’ll be able to quickly and easily switch out the video or graphics on the screen for a fresh take.&nbsp;</p>\n<h3><strong>2. Change its location.</strong></h3>\n<p>Some displays will get stale because customers pass by them in the same location every time they enter the store. To disrupt their normal shopping patterns and capture their attention, try moving your old displays to new, higher-traffic areas of the store.&nbsp;</p>\n<h3><strong>3. Swap out the background graphics.</strong></h3>\n<p>Background graphics and cardboard add-ons are much easier—and cheaper—to replace than full retail display fixtures. If you can’t afford a full redesign, consider replacing the background graphics for a quick fix.&nbsp;</p>\n<p>If you know it’s time to refresh your old displays, we can help you develop an efficient, engaging, and on-brand design to feature your products. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consultation</a>, and we'll get started!</p>\n<p>&nbsp;</p>", "rssSummary" : "<p>You know by now how important retail displays are in impacting the overall in-store experience. A poorly-designed display can turn your customers off, ultimately hurting your sales—and a well-designed display can help your sales skyrocket.&nbsp;</p>\n<p>However, there’s one component of a successful display that retailers too often overlook: Age.&nbsp;</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/refresh%20%281%29%20%281%29-2.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710967868449, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/c90c7c2f-e719-4ecf-9cfe-0174adcbc591.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/this-is-how-often-you-should-refresh-your-retail-displays", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Refreshing Your Retail Displays: A How-to Guide", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1696625468476, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/this-is-how-often-you-should-refresh-your-retail-displays", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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"header" : null, "htmlTitle" : "The Essential Elements of an Effective Retail Store Fixture", "id" : 22979136944, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "The Essential Elements of an Effective Retail Store Fixture", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/The%20Essential%20Elements%20of%20an%20Effective%20Retail%20Store%20Fixture.png", "featured_image_alt_text" : "Effective retail fixtures", "link_rel_canonical_url" : null, "meta_description" : "From the structure of your retail display to its colors, textures, and interactivity. Each element must grab attention in your brick-and-mortar location. ", "post_body" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;<!--more--></p>\n<p>That’s just a tiny window of time that brands have to catch their shoppers’ eyes and drive in-store conversions. Clearly, from the structure and landscaping of your retail display to the nitty-gritty of its colors, textures, and interactivity, every element needs to be highly attractive to grab consumers’ attention and encourage sales in your brick-and-mortar location.&nbsp;</p>\n<p>One of the most important aspects of an effective in-store retail display is the fixture around which you design it. Examples of retail store fixtures include:&nbsp;</p>\n<ul>\n<li>Two-arm and four-arm racks</li>\n<li>Wall systems</li>\n<li>Display cases</li>\n<li>Nesting tables&nbsp;</li>\n<li>Focal wall units</li>\n<li>Gondola shelves</li>\n<li>Countertop displays</li>\n<li>Point-of-purchase displays</li>\n</ul>\n<p>Depending on the number of product skews you’re hoping to display on the same fixture, you might find that different types of fixtures will be more effective than others. For example, if you’d like to display shirts with hats, you’ll probably want to choose a fixture with both hangers and shelves—or, if you’re looking to display only small, expensive products, you might prefer a glass display case instead.&nbsp;</p>\n<p>&nbsp;</p>\n<p>In any case, there are three ways to go about choosing a fixture for your next display:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Stock:</strong> You can buy pre-built stock fixtures from an eCommerce site like InStore Design Display's <a href=\"https://shop.instoredesigndisplay.com/\">shop</a>. Stock fixtures are a simple solution for those looking to save money and time—but you’ll have to design your display around the fixture, which can become complicated for certain products and stifle your creativity.</li>\n<li><span style=\"font-weight: bold;\">Custom: </span><span style=\"font-size: 14px;\"><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">You can also hire an experienced retail display designer to create a full-blown custom fixture for your specific brand and products. This method has the advantage of being fully unique to your brand, but the cost can become prohibitive for smaller brands and retailers.&nbsp;</span></span></span></li>\n<li><span style=\"font-size: 16px;\"><strong style=\"background-color: transparent;\">Stustom:</strong><span style=\"background-color: transparent;\"> A third option for retailers is what we call “stustom” fixtures. These displays blend standard, off-the-shelf fixtures with some custom elements such as graphical headers. This can be the ideal solution for retailers who want their displays to stand out, but still need to be mindful of their budgets.&nbsp;</span></span></li>\n</ul>\n<p>No matter which method you choose, there are a few elements that every retail store fixture needs to effectively grab shoppers’ attention and encourage them to make a sale.&nbsp;</p>\n<h2>The 4 Elements of an Effective Retail Store Fixture</h2>\n<h3><strong>1. Aesthetics&nbsp;</strong></h3>\n<p>Visual aesthetics are what people typically think of when they think of retail display fixtures, and with good reason—sight can be an incredible emotive and impactful aspect of consumers’ decision-making process.&nbsp;</p>\n<p>However, color and graphics are not the only aesthetic elements you should pay attention to. The height and layout of your store fixture, as well as the touch and feel, can also have a huge impact on consumers’ impression of your brand and product.&nbsp;</p>\n<p>For example, this retail space that we designed for <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> provides a cohesive and engaging brand experience in more than 160 clubs nationwide. By enhancing and standardizing the retail spaces’ look and feel across all of their locations, Title Boxing has created a better, more profitable in-store experience.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"794\" height=\"397\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 794px; margin-left: auto; margin-right: auto; display: block;\"><strong>2. Versatility</strong></h3>\n<p>Along with the aesthetics of your fixture—which can go a long way in communicating your brand story—it’s important that your display is versatile enough to support cross-merchandising and, if necessary, to be effectively displayed in a variety of retail environments.&nbsp;</p>\n<p>Cross-merchandising is a powerful tactic that retailers can use to tell your brand story, encourage higher-value purchases, and promote product discovery. By pairing shirts with belts or tortilla chips with queso dip, for example, you can entice shoppers to consider buying complementary products and boost your overall sales.&nbsp;</p>\n<p>Additionally, every retail location is different, and certain retail fixtures might not fit as well into one environment as they did into others. Flexible, modular retail fixtures tend to perform better than inflexible, non-modular ones, because they can be adapted slightly to fit the retail environment in which they live.&nbsp;</p>\n<p>For example, this highly versatile, modular system that we developed for the <a href=\"/our-work/sporting-kc-stadium-store-retail-environment\" rel=\"noopener\" target=\"_blank\">Sporting KC stadium store</a> can be configured and reorganized to accommodate a number of different types of merchandise.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Module/Module_RetailSpaces_SportingKC_570x285.jpg\" width=\"816\" height=\"408\" loading=\"lazy\" alt=\"Module_RetailSpaces_SportingKC_570x285\" style=\"height: auto; max-width: 100%; width: 816px;\"></p>\n<h3><strong>3. Longevity</strong></h3>\n<p>Some seasonal displays, such as those implemented during the holiday season, don’t need to last for more than three or four months. However, if your display is meant to be permanent or even semi-permanent, then you need to take into account its longevity and probable shelf life.&nbsp;</p>\n<p>For the most part, a retail fixture’s longevity will be dependent upon its substrate, or the material of which it’s made. Cardboard fixtures will likely only last for one season, whereas <a href=\"https://www.instoredesigndisplay.com/blog/4-acrylic-display-case-designs-to-engage-your-customers\">acrylic displays</a> may last a year or two before they’re no longer effective. On the other hand, steel fixturing is considered a permanent display, lasting for three to five years before needing to be replaced.&nbsp;</p>\n<p>The longevity of your display also depends in part on its mobility. For example, if it’s a fixture that needs to be moved around frequently, you may want to consider adding wheels to reduce the amount of wear and tear that it undergoes.&nbsp;</p>\n<p>This front-of-store display we designed for Bayer Animal Health is a great example of a retail fixture designed for longevity. Its wheels allow it to be moved around with ease, so retail employees can shift it around to clean or re-organize without damaging the fixture itself.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/home-bayer-01.jpg\" width=\"470\" height=\"395\" loading=\"lazy\" alt=\"bayer animal health floor display\" style=\"height: auto; max-width: 100%; width: 470px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<h3><strong>4. Placement</strong></h3>\n<p>Lastly, the placement of your fixture within the retail environment can have a major impact on whether or not it’s successful.&nbsp;</p>\n<p>Consumers typically take a natural path through any retail environment; often, consumers will immediately move toward the right of the store upon entry, but each retail location has its own traffic patterns that you’ll need to analyze and consider when choosing placement. If you place your retail fixture in a high-traffic area to act as a “speed bump” for consumers, it will naturally perform better than it would if you stuck it in the back of the store with less foot traffic.&nbsp;</p>\n<p>For example, these nesting tables displayed in the center of a Blue Bunny Museum gift shop draw the customer’s eye in a high-traffic area, effectively highlighting the products on the tables.&nbsp;&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Blue Bunny Merchandise Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<p>If your retail store fixture is performing poorly, consider refreshing the layout of your store to redirect foot traffic and re-engage your customers.&nbsp;</p>\n<h2>From Stock to Stustom, InStore Design Display Can Help You Find the Retail Store Fixture that Suits Your Needs</h2>\n<p>All successful retail brands have one thing in common: they engage the customer in-store.</p>\n<p>Designing an immersive experience for your customers begins with choosing the right retail fixture on which to display your products—or, if you really want to stand out, designing it from scratch.&nbsp;</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of the retail space, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.</p>\n<p>Have a great idea for your next retail display, but aren’t sure how to bring it to life? <span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started right away.&nbsp;</span></p>\n<p>&nbsp;</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696275055607, "rss_body" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;<!--more--></p>\n<p>That’s just a tiny window of time that brands have to catch their shoppers’ eyes and drive in-store conversions. Clearly, from the structure and landscaping of your retail display to the nitty-gritty of its colors, textures, and interactivity, every element needs to be highly attractive to grab consumers’ attention and encourage sales in your brick-and-mortar location.&nbsp;</p>\n<p>One of the most important aspects of an effective in-store retail display is the fixture around which you design it. Examples of retail store fixtures include:&nbsp;</p>\n<ul>\n<li>Two-arm and four-arm racks</li>\n<li>Wall systems</li>\n<li>Display cases</li>\n<li>Nesting tables&nbsp;</li>\n<li>Focal wall units</li>\n<li>Gondola shelves</li>\n<li>Countertop displays</li>\n<li>Point-of-purchase displays</li>\n</ul>\n<p>Depending on the number of product skews you’re hoping to display on the same fixture, you might find that different types of fixtures will be more effective than others. For example, if you’d like to display shirts with hats, you’ll probably want to choose a fixture with both hangers and shelves—or, if you’re looking to display only small, expensive products, you might prefer a glass display case instead.&nbsp;</p>\n<p>&nbsp;</p>\n<p>In any case, there are three ways to go about choosing a fixture for your next display:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Stock:</strong> You can buy pre-built stock fixtures from an eCommerce site like InStore Design Display's <a href=\"https://shop.instoredesigndisplay.com/\">shop</a>. Stock fixtures are a simple solution for those looking to save money and time—but you’ll have to design your display around the fixture, which can become complicated for certain products and stifle your creativity.</li>\n<li><span style=\"font-weight: bold;\">Custom: </span><span style=\"font-size: 14px;\"><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">You can also hire an experienced retail display designer to create a full-blown custom fixture for your specific brand and products. This method has the advantage of being fully unique to your brand, but the cost can become prohibitive for smaller brands and retailers.&nbsp;</span></span></span></li>\n<li><span style=\"font-size: 16px;\"><strong style=\"background-color: transparent;\">Stustom:</strong><span style=\"background-color: transparent;\"> A third option for retailers is what we call “stustom” fixtures. These displays blend standard, off-the-shelf fixtures with some custom elements such as graphical headers. This can be the ideal solution for retailers who want their displays to stand out, but still need to be mindful of their budgets.&nbsp;</span></span></li>\n</ul>\n<p>No matter which method you choose, there are a few elements that every retail store fixture needs to effectively grab shoppers’ attention and encourage them to make a sale.&nbsp;</p>\n<h2>The 4 Elements of an Effective Retail Store Fixture</h2>\n<h3><strong>1. Aesthetics&nbsp;</strong></h3>\n<p>Visual aesthetics are what people typically think of when they think of retail display fixtures, and with good reason—sight can be an incredible emotive and impactful aspect of consumers’ decision-making process.&nbsp;</p>\n<p>However, color and graphics are not the only aesthetic elements you should pay attention to. The height and layout of your store fixture, as well as the touch and feel, can also have a huge impact on consumers’ impression of your brand and product.&nbsp;</p>\n<p>For example, this retail space that we designed for <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> provides a cohesive and engaging brand experience in more than 160 clubs nationwide. By enhancing and standardizing the retail spaces’ look and feel across all of their locations, Title Boxing has created a better, more profitable in-store experience.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"794\" height=\"397\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 794px; margin-left: auto; margin-right: auto; display: block;\"><strong>2. Versatility</strong></h3>\n<p>Along with the aesthetics of your fixture—which can go a long way in communicating your brand story—it’s important that your display is versatile enough to support cross-merchandising and, if necessary, to be effectively displayed in a variety of retail environments.&nbsp;</p>\n<p>Cross-merchandising is a powerful tactic that retailers can use to tell your brand story, encourage higher-value purchases, and promote product discovery. By pairing shirts with belts or tortilla chips with queso dip, for example, you can entice shoppers to consider buying complementary products and boost your overall sales.&nbsp;</p>\n<p>Additionally, every retail location is different, and certain retail fixtures might not fit as well into one environment as they did into others. Flexible, modular retail fixtures tend to perform better than inflexible, non-modular ones, because they can be adapted slightly to fit the retail environment in which they live.&nbsp;</p>\n<p>For example, this highly versatile, modular system that we developed for the <a href=\"/our-work/sporting-kc-stadium-store-retail-environment\" rel=\"noopener\" target=\"_blank\">Sporting KC stadium store</a> can be configured and reorganized to accommodate a number of different types of merchandise.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Module/Module_RetailSpaces_SportingKC_570x285.jpg\" width=\"816\" height=\"408\" loading=\"lazy\" alt=\"Module_RetailSpaces_SportingKC_570x285\" style=\"height: auto; max-width: 100%; width: 816px;\"></p>\n<h3><strong>3. Longevity</strong></h3>\n<p>Some seasonal displays, such as those implemented during the holiday season, don’t need to last for more than three or four months. However, if your display is meant to be permanent or even semi-permanent, then you need to take into account its longevity and probable shelf life.&nbsp;</p>\n<p>For the most part, a retail fixture’s longevity will be dependent upon its substrate, or the material of which it’s made. Cardboard fixtures will likely only last for one season, whereas <a href=\"https://www.instoredesigndisplay.com/blog/4-acrylic-display-case-designs-to-engage-your-customers\">acrylic displays</a> may last a year or two before they’re no longer effective. On the other hand, steel fixturing is considered a permanent display, lasting for three to five years before needing to be replaced.&nbsp;</p>\n<p>The longevity of your display also depends in part on its mobility. For example, if it’s a fixture that needs to be moved around frequently, you may want to consider adding wheels to reduce the amount of wear and tear that it undergoes.&nbsp;</p>\n<p>This front-of-store display we designed for Bayer Animal Health is a great example of a retail fixture designed for longevity. Its wheels allow it to be moved around with ease, so retail employees can shift it around to clean or re-organize without damaging the fixture itself.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/home-bayer-01.jpg\" width=\"470\" height=\"395\" loading=\"lazy\" alt=\"bayer animal health floor display\" style=\"height: auto; max-width: 100%; width: 470px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<h3><strong>4. Placement</strong></h3>\n<p>Lastly, the placement of your fixture within the retail environment can have a major impact on whether or not it’s successful.&nbsp;</p>\n<p>Consumers typically take a natural path through any retail environment; often, consumers will immediately move toward the right of the store upon entry, but each retail location has its own traffic patterns that you’ll need to analyze and consider when choosing placement. If you place your retail fixture in a high-traffic area to act as a “speed bump” for consumers, it will naturally perform better than it would if you stuck it in the back of the store with less foot traffic.&nbsp;</p>\n<p>For example, these nesting tables displayed in the center of a Blue Bunny Museum gift shop draw the customer’s eye in a high-traffic area, effectively highlighting the products on the tables.&nbsp;&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Blue Bunny Merchandise Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<p>If your retail store fixture is performing poorly, consider refreshing the layout of your store to redirect foot traffic and re-engage your customers.&nbsp;</p>\n<h2>From Stock to Stustom, InStore Design Display Can Help You Find the Retail Store Fixture that Suits Your Needs</h2>\n<p>All successful retail brands have one thing in common: they engage the customer in-store.</p>\n<p>Designing an immersive experience for your customers begins with choosing the right retail fixture on which to display your products—or, if you really want to stand out, designing it from scratch.&nbsp;</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of the retail space, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.</p>\n<p>Have a great idea for your next retail display, but aren’t sure how to bring it to life? <span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started right away.&nbsp;</span></p>\n<p>&nbsp;</p>", "rss_summary" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "head_html" : null, "blog_publish_instant_email_task_uid" : "DONE", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null, "scheduled_update_date" : 0 }, "metaDescription" : "From the structure of your retail display to its colors, textures, and interactivity. 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Clearly, from the structure and landscaping of your retail display to the nitty-gritty of its colors, textures, and interactivity, every element needs to be highly attractive to grab consumers’ attention and encourage sales in your brick-and-mortar location.&nbsp;</p>\n<p>One of the most important aspects of an effective in-store retail display is the fixture around which you design it. Examples of retail store fixtures include:&nbsp;</p>\n<ul>\n<li>Two-arm and four-arm racks</li>\n<li>Wall systems</li>\n<li>Display cases</li>\n<li>Nesting tables&nbsp;</li>\n<li>Focal wall units</li>\n<li>Gondola shelves</li>\n<li>Countertop displays</li>\n<li>Point-of-purchase displays</li>\n</ul>\n<p>Depending on the number of product skews you’re hoping to display on the same fixture, you might find that different types of fixtures will be more effective than others. For example, if you’d like to display shirts with hats, you’ll probably want to choose a fixture with both hangers and shelves—or, if you’re looking to display only small, expensive products, you might prefer a glass display case instead.&nbsp;</p>\n<p>&nbsp;</p>\n<p>In any case, there are three ways to go about choosing a fixture for your next display:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Stock:</strong> You can buy pre-built stock fixtures from an eCommerce site like InStore Design Display's <a href=\"https://shop.instoredesigndisplay.com/\">shop</a>. Stock fixtures are a simple solution for those looking to save money and time—but you’ll have to design your display around the fixture, which can become complicated for certain products and stifle your creativity.</li>\n<li><span style=\"font-weight: bold;\">Custom: </span><span style=\"font-size: 14px;\"><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">You can also hire an experienced retail display designer to create a full-blown custom fixture for your specific brand and products. This method has the advantage of being fully unique to your brand, but the cost can become prohibitive for smaller brands and retailers.&nbsp;</span></span></span></li>\n<li><span style=\"font-size: 16px;\"><strong style=\"background-color: transparent;\">Stustom:</strong><span style=\"background-color: transparent;\"> A third option for retailers is what we call “stustom” fixtures. These displays blend standard, off-the-shelf fixtures with some custom elements such as graphical headers. This can be the ideal solution for retailers who want their displays to stand out, but still need to be mindful of their budgets.&nbsp;</span></span></li>\n</ul>\n<p>No matter which method you choose, there are a few elements that every retail store fixture needs to effectively grab shoppers’ attention and encourage them to make a sale.&nbsp;</p>\n<h2>The 4 Elements of an Effective Retail Store Fixture</h2>\n<h3><strong>1. Aesthetics&nbsp;</strong></h3>\n<p>Visual aesthetics are what people typically think of when they think of retail display fixtures, and with good reason—sight can be an incredible emotive and impactful aspect of consumers’ decision-making process.&nbsp;</p>\n<p>However, color and graphics are not the only aesthetic elements you should pay attention to. The height and layout of your store fixture, as well as the touch and feel, can also have a huge impact on consumers’ impression of your brand and product.&nbsp;</p>\n<p>For example, this retail space that we designed for <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> provides a cohesive and engaging brand experience in more than 160 clubs nationwide. By enhancing and standardizing the retail spaces’ look and feel across all of their locations, Title Boxing has created a better, more profitable in-store experience.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"794\" height=\"397\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 794px; margin-left: auto; margin-right: auto; display: block;\"><strong>2. Versatility</strong></h3>\n<p>Along with the aesthetics of your fixture—which can go a long way in communicating your brand story—it’s important that your display is versatile enough to support cross-merchandising and, if necessary, to be effectively displayed in a variety of retail environments.&nbsp;</p>\n<p>Cross-merchandising is a powerful tactic that retailers can use to tell your brand story, encourage higher-value purchases, and promote product discovery. By pairing shirts with belts or tortilla chips with queso dip, for example, you can entice shoppers to consider buying complementary products and boost your overall sales.&nbsp;</p>\n<p>Additionally, every retail location is different, and certain retail fixtures might not fit as well into one environment as they did into others. Flexible, modular retail fixtures tend to perform better than inflexible, non-modular ones, because they can be adapted slightly to fit the retail environment in which they live.&nbsp;</p>\n<p>For example, this highly versatile, modular system that we developed for the <a href=\"/our-work/sporting-kc-stadium-store-retail-environment\" rel=\"noopener\" target=\"_blank\">Sporting KC stadium store</a> can be configured and reorganized to accommodate a number of different types of merchandise.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Module/Module_RetailSpaces_SportingKC_570x285.jpg\" width=\"816\" height=\"408\" loading=\"lazy\" alt=\"Module_RetailSpaces_SportingKC_570x285\" style=\"height: auto; max-width: 100%; width: 816px;\"></p>\n<h3><strong>3. Longevity</strong></h3>\n<p>Some seasonal displays, such as those implemented during the holiday season, don’t need to last for more than three or four months. However, if your display is meant to be permanent or even semi-permanent, then you need to take into account its longevity and probable shelf life.&nbsp;</p>\n<p>For the most part, a retail fixture’s longevity will be dependent upon its substrate, or the material of which it’s made. Cardboard fixtures will likely only last for one season, whereas <a href=\"https://www.instoredesigndisplay.com/blog/4-acrylic-display-case-designs-to-engage-your-customers\">acrylic displays</a> may last a year or two before they’re no longer effective. On the other hand, steel fixturing is considered a permanent display, lasting for three to five years before needing to be replaced.&nbsp;</p>\n<p>The longevity of your display also depends in part on its mobility. For example, if it’s a fixture that needs to be moved around frequently, you may want to consider adding wheels to reduce the amount of wear and tear that it undergoes.&nbsp;</p>\n<p>This front-of-store display we designed for Bayer Animal Health is a great example of a retail fixture designed for longevity. Its wheels allow it to be moved around with ease, so retail employees can shift it around to clean or re-organize without damaging the fixture itself.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/home-bayer-01.jpg\" width=\"470\" height=\"395\" loading=\"lazy\" alt=\"bayer animal health floor display\" style=\"height: auto; max-width: 100%; width: 470px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<h3><strong>4. Placement</strong></h3>\n<p>Lastly, the placement of your fixture within the retail environment can have a major impact on whether or not it’s successful.&nbsp;</p>\n<p>Consumers typically take a natural path through any retail environment; often, consumers will immediately move toward the right of the store upon entry, but each retail location has its own traffic patterns that you’ll need to analyze and consider when choosing placement. If you place your retail fixture in a high-traffic area to act as a “speed bump” for consumers, it will naturally perform better than it would if you stuck it in the back of the store with less foot traffic.&nbsp;</p>\n<p>For example, these nesting tables displayed in the center of a Blue Bunny Museum gift shop draw the customer’s eye in a high-traffic area, effectively highlighting the products on the tables.&nbsp;&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Blue Bunny Merchandise Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<p>If your retail store fixture is performing poorly, consider refreshing the layout of your store to redirect foot traffic and re-engage your customers.&nbsp;</p>\n<h2>From Stock to Stustom, InStore Design Display Can Help You Find the Retail Store Fixture that Suits Your Needs</h2>\n<p>All successful retail brands have one thing in common: they engage the customer in-store.</p>\n<p>Designing an immersive experience for your customers begins with choosing the right retail fixture on which to display your products—or, if you really want to stand out, designing it from scratch.&nbsp;</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of the retail space, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.</p>\n<p>Have a great idea for your next retail display, but aren’t sure how to bring it to life? <span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started right away.&nbsp;</span></p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;<!--more--></p>\n<p>That’s just a tiny window of time that brands have to catch their shoppers’ eyes and drive in-store conversions. Clearly, from the structure and landscaping of your retail display to the nitty-gritty of its colors, textures, and interactivity, every element needs to be highly attractive to grab consumers’ attention and encourage sales in your brick-and-mortar location.&nbsp;</p>\n<p>One of the most important aspects of an effective in-store retail display is the fixture around which you design it. Examples of retail store fixtures include:&nbsp;</p>\n<ul>\n<li>Two-arm and four-arm racks</li>\n<li>Wall systems</li>\n<li>Display cases</li>\n<li>Nesting tables&nbsp;</li>\n<li>Focal wall units</li>\n<li>Gondola shelves</li>\n<li>Countertop displays</li>\n<li>Point-of-purchase displays</li>\n</ul>\n<p>Depending on the number of product skews you’re hoping to display on the same fixture, you might find that different types of fixtures will be more effective than others. For example, if you’d like to display shirts with hats, you’ll probably want to choose a fixture with both hangers and shelves—or, if you’re looking to display only small, expensive products, you might prefer a glass display case instead.&nbsp;</p>\n<p>&nbsp;</p>\n<p>In any case, there are three ways to go about choosing a fixture for your next display:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Stock:</strong> You can buy pre-built stock fixtures from an eCommerce site like InStore Design Display's <a href=\"https://shop.instoredesigndisplay.com/\">shop</a>. Stock fixtures are a simple solution for those looking to save money and time—but you’ll have to design your display around the fixture, which can become complicated for certain products and stifle your creativity.</li>\n<li><span style=\"font-weight: bold;\">Custom: </span><span style=\"font-size: 14px;\"><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">You can also hire an experienced retail display designer to create a full-blown custom fixture for your specific brand and products. This method has the advantage of being fully unique to your brand, but the cost can become prohibitive for smaller brands and retailers.&nbsp;</span></span></span></li>\n<li><span style=\"font-size: 16px;\"><strong style=\"background-color: transparent;\">Stustom:</strong><span style=\"background-color: transparent;\"> A third option for retailers is what we call “stustom” fixtures. These displays blend standard, off-the-shelf fixtures with some custom elements such as graphical headers. This can be the ideal solution for retailers who want their displays to stand out, but still need to be mindful of their budgets.&nbsp;</span></span></li>\n</ul>\n<p>No matter which method you choose, there are a few elements that every retail store fixture needs to effectively grab shoppers’ attention and encourage them to make a sale.&nbsp;</p>\n<h2>The 4 Elements of an Effective Retail Store Fixture</h2>\n<h3><strong>1. Aesthetics&nbsp;</strong></h3>\n<p>Visual aesthetics are what people typically think of when they think of retail display fixtures, and with good reason—sight can be an incredible emotive and impactful aspect of consumers’ decision-making process.&nbsp;</p>\n<p>However, color and graphics are not the only aesthetic elements you should pay attention to. The height and layout of your store fixture, as well as the touch and feel, can also have a huge impact on consumers’ impression of your brand and product.&nbsp;</p>\n<p>For example, this retail space that we designed for <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> provides a cohesive and engaging brand experience in more than 160 clubs nationwide. By enhancing and standardizing the retail spaces’ look and feel across all of their locations, Title Boxing has created a better, more profitable in-store experience.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"794\" height=\"397\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 794px; margin-left: auto; margin-right: auto; display: block;\"><strong>2. Versatility</strong></h3>\n<p>Along with the aesthetics of your fixture—which can go a long way in communicating your brand story—it’s important that your display is versatile enough to support cross-merchandising and, if necessary, to be effectively displayed in a variety of retail environments.&nbsp;</p>\n<p>Cross-merchandising is a powerful tactic that retailers can use to tell your brand story, encourage higher-value purchases, and promote product discovery. By pairing shirts with belts or tortilla chips with queso dip, for example, you can entice shoppers to consider buying complementary products and boost your overall sales.&nbsp;</p>\n<p>Additionally, every retail location is different, and certain retail fixtures might not fit as well into one environment as they did into others. Flexible, modular retail fixtures tend to perform better than inflexible, non-modular ones, because they can be adapted slightly to fit the retail environment in which they live.&nbsp;</p>\n<p>For example, this highly versatile, modular system that we developed for the <a href=\"/our-work/sporting-kc-stadium-store-retail-environment\" rel=\"noopener\" target=\"_blank\">Sporting KC stadium store</a> can be configured and reorganized to accommodate a number of different types of merchandise.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Module/Module_RetailSpaces_SportingKC_570x285.jpg\" width=\"816\" height=\"408\" loading=\"lazy\" alt=\"Module_RetailSpaces_SportingKC_570x285\" style=\"height: auto; max-width: 100%; width: 816px;\"></p>\n<h3><strong>3. Longevity</strong></h3>\n<p>Some seasonal displays, such as those implemented during the holiday season, don’t need to last for more than three or four months. However, if your display is meant to be permanent or even semi-permanent, then you need to take into account its longevity and probable shelf life.&nbsp;</p>\n<p>For the most part, a retail fixture’s longevity will be dependent upon its substrate, or the material of which it’s made. Cardboard fixtures will likely only last for one season, whereas <a href=\"https://www.instoredesigndisplay.com/blog/4-acrylic-display-case-designs-to-engage-your-customers\">acrylic displays</a> may last a year or two before they’re no longer effective. On the other hand, steel fixturing is considered a permanent display, lasting for three to five years before needing to be replaced.&nbsp;</p>\n<p>The longevity of your display also depends in part on its mobility. For example, if it’s a fixture that needs to be moved around frequently, you may want to consider adding wheels to reduce the amount of wear and tear that it undergoes.&nbsp;</p>\n<p>This front-of-store display we designed for Bayer Animal Health is a great example of a retail fixture designed for longevity. Its wheels allow it to be moved around with ease, so retail employees can shift it around to clean or re-organize without damaging the fixture itself.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/home-bayer-01.jpg\" width=\"470\" height=\"395\" loading=\"lazy\" alt=\"bayer animal health floor display\" style=\"height: auto; max-width: 100%; width: 470px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<h3><strong>4. Placement</strong></h3>\n<p>Lastly, the placement of your fixture within the retail environment can have a major impact on whether or not it’s successful.&nbsp;</p>\n<p>Consumers typically take a natural path through any retail environment; often, consumers will immediately move toward the right of the store upon entry, but each retail location has its own traffic patterns that you’ll need to analyze and consider when choosing placement. If you place your retail fixture in a high-traffic area to act as a “speed bump” for consumers, it will naturally perform better than it would if you stuck it in the back of the store with less foot traffic.&nbsp;</p>\n<p>For example, these nesting tables displayed in the center of a Blue Bunny Museum gift shop draw the customer’s eye in a high-traffic area, effectively highlighting the products on the tables.&nbsp;&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Blue Bunny Merchandise Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<p>If your retail store fixture is performing poorly, consider refreshing the layout of your store to redirect foot traffic and re-engage your customers.&nbsp;</p>\n<h2>From Stock to Stustom, InStore Design Display Can Help You Find the Retail Store Fixture that Suits Your Needs</h2>\n<p>All successful retail brands have one thing in common: they engage the customer in-store.</p>\n<p>Designing an immersive experience for your customers begins with choosing the right retail fixture on which to display your products—or, if you really want to stand out, designing it from scratch.&nbsp;</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of the retail space, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.</p>\n<p>Have a great idea for your next retail display, but aren’t sure how to bring it to life? <span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started right away.&nbsp;</span></p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/The%20Essential%20Elements%20of%20an%20Effective%20Retail%20Store%20Fixture.png", "postListContent" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/The%20Essential%20Elements%20of%20an%20Effective%20Retail%20Store%20Fixture.png", "postRssContent" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/The%20Essential%20Elements%20of%20an%20Effective%20Retail%20Store%20Fixture.png", "postSummary" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "postSummaryRss" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "cnSJlAIq", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/refresh%20%281%29%20%281%29-2.png", "previousPostFeaturedImageAltText" : "how often to refresh retail displays", "previousPostName" : "Refreshing Your Retail Displays: A How-to Guide", "previousPostSlug" : "insights/this-is-how-often-you-should-refresh-your-retail-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1575651908000, "publishDateLocalTime" : 1575651908000, "publishDateLocalized" : { "date" : 1575651908000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696275055607, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/the-essential-elements-of-an-effective-retail-store-fixture", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;<!--more--></p>\n<p>That’s just a tiny window of time that brands have to catch their shoppers’ eyes and drive in-store conversions. Clearly, from the structure and landscaping of your retail display to the nitty-gritty of its colors, textures, and interactivity, every element needs to be highly attractive to grab consumers’ attention and encourage sales in your brick-and-mortar location.&nbsp;</p>\n<p>One of the most important aspects of an effective in-store retail display is the fixture around which you design it. Examples of retail store fixtures include:&nbsp;</p>\n<ul>\n<li>Two-arm and four-arm racks</li>\n<li>Wall systems</li>\n<li>Display cases</li>\n<li>Nesting tables&nbsp;</li>\n<li>Focal wall units</li>\n<li>Gondola shelves</li>\n<li>Countertop displays</li>\n<li>Point-of-purchase displays</li>\n</ul>\n<p>Depending on the number of product skews you’re hoping to display on the same fixture, you might find that different types of fixtures will be more effective than others. For example, if you’d like to display shirts with hats, you’ll probably want to choose a fixture with both hangers and shelves—or, if you’re looking to display only small, expensive products, you might prefer a glass display case instead.&nbsp;</p>\n<p>&nbsp;</p>\n<p>In any case, there are three ways to go about choosing a fixture for your next display:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Stock:</strong> You can buy pre-built stock fixtures from an eCommerce site like InStore Design Display's <a href=\"https://shop.instoredesigndisplay.com/\">shop</a>. Stock fixtures are a simple solution for those looking to save money and time—but you’ll have to design your display around the fixture, which can become complicated for certain products and stifle your creativity.</li>\n<li><span style=\"font-weight: bold;\">Custom: </span><span style=\"font-size: 14px;\"><span style=\"background-color: transparent;\"><span style=\"font-size: 16px;\">You can also hire an experienced retail display designer to create a full-blown custom fixture for your specific brand and products. This method has the advantage of being fully unique to your brand, but the cost can become prohibitive for smaller brands and retailers.&nbsp;</span></span></span></li>\n<li><span style=\"font-size: 16px;\"><strong style=\"background-color: transparent;\">Stustom:</strong><span style=\"background-color: transparent;\"> A third option for retailers is what we call “stustom” fixtures. These displays blend standard, off-the-shelf fixtures with some custom elements such as graphical headers. This can be the ideal solution for retailers who want their displays to stand out, but still need to be mindful of their budgets.&nbsp;</span></span></li>\n</ul>\n<p>No matter which method you choose, there are a few elements that every retail store fixture needs to effectively grab shoppers’ attention and encourage them to make a sale.&nbsp;</p>\n<h2>The 4 Elements of an Effective Retail Store Fixture</h2>\n<h3><strong>1. Aesthetics&nbsp;</strong></h3>\n<p>Visual aesthetics are what people typically think of when they think of retail display fixtures, and with good reason—sight can be an incredible emotive and impactful aspect of consumers’ decision-making process.&nbsp;</p>\n<p>However, color and graphics are not the only aesthetic elements you should pay attention to. The height and layout of your store fixture, as well as the touch and feel, can also have a huge impact on consumers’ impression of your brand and product.&nbsp;</p>\n<p>For example, this retail space that we designed for <a href=\"/our-work/title-boxing-retail-environment-2\" rel=\"noopener\" target=\"_blank\">Title Boxing</a> provides a cohesive and engaging brand experience in more than 160 clubs nationwide. By enhancing and standardizing the retail spaces’ look and feel across all of their locations, Title Boxing has created a better, more profitable in-store experience.</p>\n<h3><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Title-Boxing-Solution-3.jpg\" width=\"794\" height=\"397\" loading=\"lazy\" alt=\"Title-Boxing-Solution-3\" style=\"height: auto; max-width: 100%; width: 794px; margin-left: auto; margin-right: auto; display: block;\"><strong>2. Versatility</strong></h3>\n<p>Along with the aesthetics of your fixture—which can go a long way in communicating your brand story—it’s important that your display is versatile enough to support cross-merchandising and, if necessary, to be effectively displayed in a variety of retail environments.&nbsp;</p>\n<p>Cross-merchandising is a powerful tactic that retailers can use to tell your brand story, encourage higher-value purchases, and promote product discovery. By pairing shirts with belts or tortilla chips with queso dip, for example, you can entice shoppers to consider buying complementary products and boost your overall sales.&nbsp;</p>\n<p>Additionally, every retail location is different, and certain retail fixtures might not fit as well into one environment as they did into others. Flexible, modular retail fixtures tend to perform better than inflexible, non-modular ones, because they can be adapted slightly to fit the retail environment in which they live.&nbsp;</p>\n<p>For example, this highly versatile, modular system that we developed for the <a href=\"/our-work/sporting-kc-stadium-store-retail-environment\" rel=\"noopener\" target=\"_blank\">Sporting KC stadium store</a> can be configured and reorganized to accommodate a number of different types of merchandise.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Module/Module_RetailSpaces_SportingKC_570x285.jpg\" width=\"816\" height=\"408\" loading=\"lazy\" alt=\"Module_RetailSpaces_SportingKC_570x285\" style=\"height: auto; max-width: 100%; width: 816px;\"></p>\n<h3><strong>3. Longevity</strong></h3>\n<p>Some seasonal displays, such as those implemented during the holiday season, don’t need to last for more than three or four months. However, if your display is meant to be permanent or even semi-permanent, then you need to take into account its longevity and probable shelf life.&nbsp;</p>\n<p>For the most part, a retail fixture’s longevity will be dependent upon its substrate, or the material of which it’s made. Cardboard fixtures will likely only last for one season, whereas <a href=\"https://www.instoredesigndisplay.com/blog/4-acrylic-display-case-designs-to-engage-your-customers\">acrylic displays</a> may last a year or two before they’re no longer effective. On the other hand, steel fixturing is considered a permanent display, lasting for three to five years before needing to be replaced.&nbsp;</p>\n<p>The longevity of your display also depends in part on its mobility. For example, if it’s a fixture that needs to be moved around frequently, you may want to consider adding wheels to reduce the amount of wear and tear that it undergoes.&nbsp;</p>\n<p>This front-of-store display we designed for Bayer Animal Health is a great example of a retail fixture designed for longevity. Its wheels allow it to be moved around with ease, so retail employees can shift it around to clean or re-organize without damaging the fixture itself.&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/home-bayer-01.jpg\" width=\"470\" height=\"395\" loading=\"lazy\" alt=\"bayer animal health floor display\" style=\"height: auto; max-width: 100%; width: 470px; margin-left: auto; margin-right: auto; display: block;\"></p>\n<h3><strong>4. Placement</strong></h3>\n<p>Lastly, the placement of your fixture within the retail environment can have a major impact on whether or not it’s successful.&nbsp;</p>\n<p>Consumers typically take a natural path through any retail environment; often, consumers will immediately move toward the right of the store upon entry, but each retail location has its own traffic patterns that you’ll need to analyze and consider when choosing placement. If you place your retail fixture in a high-traffic area to act as a “speed bump” for consumers, it will naturally perform better than it would if you stuck it in the back of the store with less foot traffic.&nbsp;</p>\n<p>For example, these nesting tables displayed in the center of a Blue Bunny Museum gift shop draw the customer’s eye in a high-traffic area, effectively highlighting the products on the tables.&nbsp;&nbsp;</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Blue Bunny Merchandise Display\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<p>If your retail store fixture is performing poorly, consider refreshing the layout of your store to redirect foot traffic and re-engage your customers.&nbsp;</p>\n<h2>From Stock to Stustom, InStore Design Display Can Help You Find the Retail Store Fixture that Suits Your Needs</h2>\n<p>All successful retail brands have one thing in common: they engage the customer in-store.</p>\n<p>Designing an immersive experience for your customers begins with choosing the right retail fixture on which to display your products—or, if you really want to stand out, designing it from scratch.&nbsp;</p>\n<p>InStore Design Display is an experienced retail display designer and manufacturer. We understand the ins and outs of the retail space, so we can work with you to design an in-store experience that truly stands out, from temporary seasonal displays to permanent retail environments.</p>\n<p>Have a great idea for your next retail display, but aren’t sure how to bring it to life? <span><a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started right away.&nbsp;</span></p>\n<p>&nbsp;</p>", "rssSummary" : "<p>Shoppers make snap judgments about products in <a href=\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\">just 90 seconds</a>—and most of that assessment is based on sight, color, and visual aesthetics alone.&nbsp;</p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/The%20Essential%20Elements%20of%20an%20Effective%20Retail%20Store%20Fixture.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710617455504, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/b1b307fc-7dd0-45e7-b758-f719d7e0b698.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/the-essential-elements-of-an-effective-retail-store-fixture", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "The Essential Elements of an Effective Retail Store Fixture", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1696275055613, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/the-essential-elements-of-an-effective-retail-store-fixture", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/4%20Acrylic%20Display%20Case%20Designs%20to%20Engage%20Your%20Customers%20%281%29.png", "featured_image_alt_text" : "acrylic displays case designs", "link_rel_canonical_url" : null, "meta_description" : "Before you commit to your next design, it’s important to understand the different types of displays available and how they impact the retail environment.", "post_body" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p><!--more--></p>\n<p>In addition to deciding the type of retail display whether at the point-of-purchase, on an end cap, on inline shelves, in the window, or as part of a focal wall, we need to touch on another key aspect to consider when designing a retail display: <span style=\"font-weight: bold;\">the substrates, or materials, you use to manufacture it.&nbsp;</span></p>\n<p>Each substrate has its perks and challenges, and one of the most common substrates used in retail displays is <span style=\"font-weight: bold;\">acrylic</span>. Flexible from a design perspective, cheaper than glass or metal, and durable enough to support a semi-permanent lifecycle, acrylic display cases are an engaging and cost-effective option for any brand.&nbsp;</p>\n<h2>What Are the Pros and Cons of Using An Acrylic Display Case?</h2>\n<h3><strong>Pros</strong></h3>\n<p>Because acrylic is much lighter than glass, it’s much cheaper in terms of shipping and logistics costs. If you’re building a large display that needs to be shipped across the country, that cost can become substantial with a heavier substrate. Additionally, acrylic can help you achieve an elegant, upscale look while providing great product visibility.&nbsp;</p>\n<p>In industries like cannabis or wireless communication, where theft is a rampant challenge, acrylic display cases can help you showcase your products without them being knocked over, moved, broken, or stolen. By building a lockable functionality into your case—whether the case itself is locked or products are kept in a locked storage container beneath the display—you can tell your brand story while protecting your merchandise.&nbsp;</p>\n<h3><strong>Cons</strong></h3>\n<p>Casework is typically more expensive than your average countertop display because of the premium look and feel. Sometimes, acrylic cases can become pretty sizeable fixtures as well, and not every brand has the in-store layout to accommodate one of these displays. Before you commit to an acrylic display case, it’s important to understand your real estate restrictions and design something specific to the space you’re allotted.</p>\n<p>Additionally, acrylic can get scratched easily. Some scratch-resistant acrylics are available, but if you’re designing a display that will be repurposed or moved around often, other substrates might be more practical. Retailers also need to be careful about the cleaning products they use on acrylic cases; some chemicals can cause marks or shattering.&nbsp;</p>\n<h2>3 Engaging Acrylic Display Case Designs</h2>\n<h3><strong>1. Featured Products Cases</strong></h3>\n<p>You might hear “display case” and immediately think “go big or go home.” The truth is, bigger is not necessarily always better. Large cases can be not only expensive, but also quite difficult to fill effectively.&nbsp;</p>\n<p>However, you <i>can</i> design your acrylic cases fit-to-size. For example, we built these displays for Lola Lola, a California cannabis brand. We created the first and biggest display to highlight the entire product line—but it didn't always make sense to feature individual products in the same size case, so we created smaller versions for each product too.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Module/Module_CustomDisplays_Lola_570x285.jpg\" alt=\"Module_CustomDisplays_Lola_570x285\" width=\"570\" style=\"width: 570px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<p>Notice the use of backlit screens and engaging graphics to help emphasize the brand story and educate the customer.</p>\n<h3><strong>2. Large Acrylic Display Cases</strong></h3>\n<p>This retail space we designed for EyeSmith Sport &amp; Fashion Optical holds a great example of an effective acrylic display case. Because their products are small and easily shoplifted, the cases guard their products while still giving consumers full visibility to browse.&nbsp;</p>\n<p>This case is visible from all sides. In these situations, we use a graphic that speaks to the product and keeps the customer engaged. If you’re designing a large display to sit inside your retail environment, think about where it’s going to sit and how you can maintain the same look and feel as consumers approach it from different sides.&nbsp;</p>\n<p><strong><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-7.png\" alt=\"WorkCardR-7\" width=\"601\" style=\"width: 601px; display: block; margin-left: auto; margin-right: auto;\"></strong></p>\n<h3><strong>3. Sampling Tables&nbsp;</strong></h3>\n<p>As we mentioned earlier, theft can be a major issue in the cannabis industry—but giving consumers the opportunity to touch and sample your products can have a wonderful impact on sales.&nbsp;</p>\n<p>This cannabis sampling table is an example of an acrylic display case that walks the line between customer engagement and theft prevention. The case is lockable and secure, so consumers cannot touch the products without the help of a salesperson. Additionally, the LED lighting highlights the products and creates a premium look and feel.&nbsp;&nbsp;</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-20.png\" alt=\"WorkCardR-20\" width=\"657\" style=\"width: 657px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<h2>Looking for An Acrylic Display Case for Your Products? Start Here.&nbsp;</h2>\n<p>Remember, acrylic display cases may be big and impactful, but it’s the little details that will make your products stand out. Get creative with the way you highlight your brand inside the case; use lighting elements to illuminate the product or engaging graphics to educate. Don’t leave your individual products floating in a giant display; leverage every piece of real estate available to you.&nbsp;</p>\n<p>If you have questions or need inspiration for your next design, InStore Design Display has all the experience and insight you need. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> to get started on your next design.&nbsp;<span></span></p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696276283540, "rss_body" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p><!--more--></p>\n<p>In addition to deciding the type of retail display whether at the point-of-purchase, on an end cap, on inline shelves, in the window, or as part of a focal wall, we need to touch on another key aspect to consider when designing a retail display: <span style=\"font-weight: bold;\">the substrates, or materials, you use to manufacture it.&nbsp;</span></p>\n<p>Each substrate has its perks and challenges, and one of the most common substrates used in retail displays is <span style=\"font-weight: bold;\">acrylic</span>. Flexible from a design perspective, cheaper than glass or metal, and durable enough to support a semi-permanent lifecycle, acrylic display cases are an engaging and cost-effective option for any brand.&nbsp;</p>\n<h2>What Are the Pros and Cons of Using An Acrylic Display Case?</h2>\n<h3><strong>Pros</strong></h3>\n<p>Because acrylic is much lighter than glass, it’s much cheaper in terms of shipping and logistics costs. If you’re building a large display that needs to be shipped across the country, that cost can become substantial with a heavier substrate. Additionally, acrylic can help you achieve an elegant, upscale look while providing great product visibility.&nbsp;</p>\n<p>In industries like cannabis or wireless communication, where theft is a rampant challenge, acrylic display cases can help you showcase your products without them being knocked over, moved, broken, or stolen. By building a lockable functionality into your case—whether the case itself is locked or products are kept in a locked storage container beneath the display—you can tell your brand story while protecting your merchandise.&nbsp;</p>\n<h3><strong>Cons</strong></h3>\n<p>Casework is typically more expensive than your average countertop display because of the premium look and feel. Sometimes, acrylic cases can become pretty sizeable fixtures as well, and not every brand has the in-store layout to accommodate one of these displays. Before you commit to an acrylic display case, it’s important to understand your real estate restrictions and design something specific to the space you’re allotted.</p>\n<p>Additionally, acrylic can get scratched easily. Some scratch-resistant acrylics are available, but if you’re designing a display that will be repurposed or moved around often, other substrates might be more practical. Retailers also need to be careful about the cleaning products they use on acrylic cases; some chemicals can cause marks or shattering.&nbsp;</p>\n<h2>3 Engaging Acrylic Display Case Designs</h2>\n<h3><strong>1. Featured Products Cases</strong></h3>\n<p>You might hear “display case” and immediately think “go big or go home.” The truth is, bigger is not necessarily always better. Large cases can be not only expensive, but also quite difficult to fill effectively.&nbsp;</p>\n<p>However, you <i>can</i> design your acrylic cases fit-to-size. For example, we built these displays for Lola Lola, a California cannabis brand. We created the first and biggest display to highlight the entire product line—but it didn't always make sense to feature individual products in the same size case, so we created smaller versions for each product too.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Module/Module_CustomDisplays_Lola_570x285.jpg\" alt=\"Module_CustomDisplays_Lola_570x285\" width=\"570\" style=\"width: 570px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<p>Notice the use of backlit screens and engaging graphics to help emphasize the brand story and educate the customer.</p>\n<h3><strong>2. Large Acrylic Display Cases</strong></h3>\n<p>This retail space we designed for EyeSmith Sport &amp; Fashion Optical holds a great example of an effective acrylic display case. Because their products are small and easily shoplifted, the cases guard their products while still giving consumers full visibility to browse.&nbsp;</p>\n<p>This case is visible from all sides. In these situations, we use a graphic that speaks to the product and keeps the customer engaged. If you’re designing a large display to sit inside your retail environment, think about where it’s going to sit and how you can maintain the same look and feel as consumers approach it from different sides.&nbsp;</p>\n<p><strong><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-7.png\" alt=\"WorkCardR-7\" width=\"601\" style=\"width: 601px; display: block; margin-left: auto; margin-right: auto;\"></strong></p>\n<h3><strong>3. Sampling Tables&nbsp;</strong></h3>\n<p>As we mentioned earlier, theft can be a major issue in the cannabis industry—but giving consumers the opportunity to touch and sample your products can have a wonderful impact on sales.&nbsp;</p>\n<p>This cannabis sampling table is an example of an acrylic display case that walks the line between customer engagement and theft prevention. The case is lockable and secure, so consumers cannot touch the products without the help of a salesperson. Additionally, the LED lighting highlights the products and creates a premium look and feel.&nbsp;&nbsp;</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-20.png\" alt=\"WorkCardR-20\" width=\"657\" style=\"width: 657px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<h2>Looking for An Acrylic Display Case for Your Products? Start Here.&nbsp;</h2>\n<p>Remember, acrylic display cases may be big and impactful, but it’s the little details that will make your products stand out. Get creative with the way you highlight your brand inside the case; use lighting elements to illuminate the product or engaging graphics to educate. Don’t leave your individual products floating in a giant display; leverage every piece of real estate available to you.&nbsp;</p>\n<p>If you have questions or need inspiration for your next design, InStore Design Display has all the experience and insight you need. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> to get started on your next design.&nbsp;<span></span></p>", "rss_summary" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "head_html" : null, "blog_publish_instant_email_task_uid" : "DONE", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null, "scheduled_update_date" : 0 }, "metaDescription" : "Before you commit to your next design, it’s important to understand the different types of displays available and how they impact the retail environment.", "metaKeywords" : null, "name" : "3 Acrylic Display Case Designs to Engage Your Customers", "nextPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/store%20layout%20%281%29.png", "nextPostFeaturedImageAltText" : "brand activation for retail environment layouts", "nextPostName" : "5 Keys to Creating an Engaging Retail Store Layout", "nextPostSlug" : "insights/5-keys-to-creating-an-engaging-retail-store-layout", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "3 Acrylic Display Case Designs to Engage Your Customers", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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Flexible from a design perspective, cheaper than glass or metal, and durable enough to support a semi-permanent lifecycle, acrylic display cases are an engaging and cost-effective option for any brand.&nbsp;</p>\n<h2>What Are the Pros and Cons of Using An Acrylic Display Case?</h2>\n<h3><strong>Pros</strong></h3>\n<p>Because acrylic is much lighter than glass, it’s much cheaper in terms of shipping and logistics costs. If you’re building a large display that needs to be shipped across the country, that cost can become substantial with a heavier substrate. Additionally, acrylic can help you achieve an elegant, upscale look while providing great product visibility.&nbsp;</p>\n<p>In industries like cannabis or wireless communication, where theft is a rampant challenge, acrylic display cases can help you showcase your products without them being knocked over, moved, broken, or stolen. By building a lockable functionality into your case—whether the case itself is locked or products are kept in a locked storage container beneath the display—you can tell your brand story while protecting your merchandise.&nbsp;</p>\n<h3><strong>Cons</strong></h3>\n<p>Casework is typically more expensive than your average countertop display because of the premium look and feel. Sometimes, acrylic cases can become pretty sizeable fixtures as well, and not every brand has the in-store layout to accommodate one of these displays. Before you commit to an acrylic display case, it’s important to understand your real estate restrictions and design something specific to the space you’re allotted.</p>\n<p>Additionally, acrylic can get scratched easily. Some scratch-resistant acrylics are available, but if you’re designing a display that will be repurposed or moved around often, other substrates might be more practical. Retailers also need to be careful about the cleaning products they use on acrylic cases; some chemicals can cause marks or shattering.&nbsp;</p>\n<h2>3 Engaging Acrylic Display Case Designs</h2>\n<h3><strong>1. Featured Products Cases</strong></h3>\n<p>You might hear “display case” and immediately think “go big or go home.” The truth is, bigger is not necessarily always better. Large cases can be not only expensive, but also quite difficult to fill effectively.&nbsp;</p>\n<p>However, you <i>can</i> design your acrylic cases fit-to-size. For example, we built these displays for Lola Lola, a California cannabis brand. We created the first and biggest display to highlight the entire product line—but it didn't always make sense to feature individual products in the same size case, so we created smaller versions for each product too.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Module/Module_CustomDisplays_Lola_570x285.jpg\" alt=\"Module_CustomDisplays_Lola_570x285\" width=\"570\" style=\"width: 570px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<p>Notice the use of backlit screens and engaging graphics to help emphasize the brand story and educate the customer.</p>\n<h3><strong>2. Large Acrylic Display Cases</strong></h3>\n<p>This retail space we designed for EyeSmith Sport &amp; Fashion Optical holds a great example of an effective acrylic display case. Because their products are small and easily shoplifted, the cases guard their products while still giving consumers full visibility to browse.&nbsp;</p>\n<p>This case is visible from all sides. In these situations, we use a graphic that speaks to the product and keeps the customer engaged. If you’re designing a large display to sit inside your retail environment, think about where it’s going to sit and how you can maintain the same look and feel as consumers approach it from different sides.&nbsp;</p>\n<p><strong><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-7.png\" alt=\"WorkCardR-7\" width=\"601\" style=\"width: 601px; display: block; margin-left: auto; margin-right: auto;\"></strong></p>\n<h3><strong>3. Sampling Tables&nbsp;</strong></h3>\n<p>As we mentioned earlier, theft can be a major issue in the cannabis industry—but giving consumers the opportunity to touch and sample your products can have a wonderful impact on sales.&nbsp;</p>\n<p>This cannabis sampling table is an example of an acrylic display case that walks the line between customer engagement and theft prevention. The case is lockable and secure, so consumers cannot touch the products without the help of a salesperson. Additionally, the LED lighting highlights the products and creates a premium look and feel.&nbsp;&nbsp;</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-20.png\" alt=\"WorkCardR-20\" width=\"657\" style=\"width: 657px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<h2>Looking for An Acrylic Display Case for Your Products? Start Here.&nbsp;</h2>\n<p>Remember, acrylic display cases may be big and impactful, but it’s the little details that will make your products stand out. Get creative with the way you highlight your brand inside the case; use lighting elements to illuminate the product or engaging graphics to educate. Don’t leave your individual products floating in a giant display; leverage every piece of real estate available to you.&nbsp;</p>\n<p>If you have questions or need inspiration for your next design, InStore Design Display has all the experience and insight you need. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> to get started on your next design.&nbsp;<span></span></p>", "postBodyRss" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p><!--more--></p>\n<p>In addition to deciding the type of retail display whether at the point-of-purchase, on an end cap, on inline shelves, in the window, or as part of a focal wall, we need to touch on another key aspect to consider when designing a retail display: <span style=\"font-weight: bold;\">the substrates, or materials, you use to manufacture it.&nbsp;</span></p>\n<p>Each substrate has its perks and challenges, and one of the most common substrates used in retail displays is <span style=\"font-weight: bold;\">acrylic</span>. Flexible from a design perspective, cheaper than glass or metal, and durable enough to support a semi-permanent lifecycle, acrylic display cases are an engaging and cost-effective option for any brand.&nbsp;</p>\n<h2>What Are the Pros and Cons of Using An Acrylic Display Case?</h2>\n<h3><strong>Pros</strong></h3>\n<p>Because acrylic is much lighter than glass, it’s much cheaper in terms of shipping and logistics costs. If you’re building a large display that needs to be shipped across the country, that cost can become substantial with a heavier substrate. Additionally, acrylic can help you achieve an elegant, upscale look while providing great product visibility.&nbsp;</p>\n<p>In industries like cannabis or wireless communication, where theft is a rampant challenge, acrylic display cases can help you showcase your products without them being knocked over, moved, broken, or stolen. By building a lockable functionality into your case—whether the case itself is locked or products are kept in a locked storage container beneath the display—you can tell your brand story while protecting your merchandise.&nbsp;</p>\n<h3><strong>Cons</strong></h3>\n<p>Casework is typically more expensive than your average countertop display because of the premium look and feel. Sometimes, acrylic cases can become pretty sizeable fixtures as well, and not every brand has the in-store layout to accommodate one of these displays. Before you commit to an acrylic display case, it’s important to understand your real estate restrictions and design something specific to the space you’re allotted.</p>\n<p>Additionally, acrylic can get scratched easily. Some scratch-resistant acrylics are available, but if you’re designing a display that will be repurposed or moved around often, other substrates might be more practical. Retailers also need to be careful about the cleaning products they use on acrylic cases; some chemicals can cause marks or shattering.&nbsp;</p>\n<h2>3 Engaging Acrylic Display Case Designs</h2>\n<h3><strong>1. Featured Products Cases</strong></h3>\n<p>You might hear “display case” and immediately think “go big or go home.” The truth is, bigger is not necessarily always better. Large cases can be not only expensive, but also quite difficult to fill effectively.&nbsp;</p>\n<p>However, you <i>can</i> design your acrylic cases fit-to-size. For example, we built these displays for Lola Lola, a California cannabis brand. We created the first and biggest display to highlight the entire product line—but it didn't always make sense to feature individual products in the same size case, so we created smaller versions for each product too.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Module/Module_CustomDisplays_Lola_570x285.jpg\" alt=\"Module_CustomDisplays_Lola_570x285\" width=\"570\" style=\"width: 570px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<p>Notice the use of backlit screens and engaging graphics to help emphasize the brand story and educate the customer.</p>\n<h3><strong>2. Large Acrylic Display Cases</strong></h3>\n<p>This retail space we designed for EyeSmith Sport &amp; Fashion Optical holds a great example of an effective acrylic display case. Because their products are small and easily shoplifted, the cases guard their products while still giving consumers full visibility to browse.&nbsp;</p>\n<p>This case is visible from all sides. In these situations, we use a graphic that speaks to the product and keeps the customer engaged. If you’re designing a large display to sit inside your retail environment, think about where it’s going to sit and how you can maintain the same look and feel as consumers approach it from different sides.&nbsp;</p>\n<p><strong><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-7.png\" alt=\"WorkCardR-7\" width=\"601\" style=\"width: 601px; display: block; margin-left: auto; margin-right: auto;\"></strong></p>\n<h3><strong>3. Sampling Tables&nbsp;</strong></h3>\n<p>As we mentioned earlier, theft can be a major issue in the cannabis industry—but giving consumers the opportunity to touch and sample your products can have a wonderful impact on sales.&nbsp;</p>\n<p>This cannabis sampling table is an example of an acrylic display case that walks the line between customer engagement and theft prevention. The case is lockable and secure, so consumers cannot touch the products without the help of a salesperson. Additionally, the LED lighting highlights the products and creates a premium look and feel.&nbsp;&nbsp;</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-20.png\" alt=\"WorkCardR-20\" width=\"657\" style=\"width: 657px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<h2>Looking for An Acrylic Display Case for Your Products? Start Here.&nbsp;</h2>\n<p>Remember, acrylic display cases may be big and impactful, but it’s the little details that will make your products stand out. Get creative with the way you highlight your brand inside the case; use lighting elements to illuminate the product or engaging graphics to educate. Don’t leave your individual products floating in a giant display; leverage every piece of real estate available to you.&nbsp;</p>\n<p>If you have questions or need inspiration for your next design, InStore Design Display has all the experience and insight you need. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> to get started on your next design.&nbsp;<span></span></p>", "postEmailContent" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/4%20Acrylic%20Display%20Case%20Designs%20to%20Engage%20Your%20Customers%20%281%29.png", "postListContent" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/4%20Acrylic%20Display%20Case%20Designs%20to%20Engage%20Your%20Customers%20%281%29.png", "postRssContent" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/4%20Acrylic%20Display%20Case%20Designs%20to%20Engage%20Your%20Customers%20%281%29.png", "postSummary" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p></p>", "postSummaryRss" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "LXgMebzg", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/The%20Essential%20Elements%20of%20an%20Effective%20Retail%20Store%20Fixture.png", "previousPostFeaturedImageAltText" : "Effective retail fixtures", "previousPostName" : "The Essential Elements of an Effective Retail Store Fixture", "previousPostSlug" : "insights/the-essential-elements-of-an-effective-retail-store-fixture", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1575061972000, "publishDateLocalTime" : 1575061972000, "publishDateLocalized" : { "date" : 1575061972000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696276283540, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/4-acrylic-display-case-designs-to-engage-your-customers", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p><!--more--></p>\n<p>In addition to deciding the type of retail display whether at the point-of-purchase, on an end cap, on inline shelves, in the window, or as part of a focal wall, we need to touch on another key aspect to consider when designing a retail display: <span style=\"font-weight: bold;\">the substrates, or materials, you use to manufacture it.&nbsp;</span></p>\n<p>Each substrate has its perks and challenges, and one of the most common substrates used in retail displays is <span style=\"font-weight: bold;\">acrylic</span>. Flexible from a design perspective, cheaper than glass or metal, and durable enough to support a semi-permanent lifecycle, acrylic display cases are an engaging and cost-effective option for any brand.&nbsp;</p>\n<h2>What Are the Pros and Cons of Using An Acrylic Display Case?</h2>\n<h3><strong>Pros</strong></h3>\n<p>Because acrylic is much lighter than glass, it’s much cheaper in terms of shipping and logistics costs. If you’re building a large display that needs to be shipped across the country, that cost can become substantial with a heavier substrate. Additionally, acrylic can help you achieve an elegant, upscale look while providing great product visibility.&nbsp;</p>\n<p>In industries like cannabis or wireless communication, where theft is a rampant challenge, acrylic display cases can help you showcase your products without them being knocked over, moved, broken, or stolen. By building a lockable functionality into your case—whether the case itself is locked or products are kept in a locked storage container beneath the display—you can tell your brand story while protecting your merchandise.&nbsp;</p>\n<h3><strong>Cons</strong></h3>\n<p>Casework is typically more expensive than your average countertop display because of the premium look and feel. Sometimes, acrylic cases can become pretty sizeable fixtures as well, and not every brand has the in-store layout to accommodate one of these displays. Before you commit to an acrylic display case, it’s important to understand your real estate restrictions and design something specific to the space you’re allotted.</p>\n<p>Additionally, acrylic can get scratched easily. Some scratch-resistant acrylics are available, but if you’re designing a display that will be repurposed or moved around often, other substrates might be more practical. Retailers also need to be careful about the cleaning products they use on acrylic cases; some chemicals can cause marks or shattering.&nbsp;</p>\n<h2>3 Engaging Acrylic Display Case Designs</h2>\n<h3><strong>1. Featured Products Cases</strong></h3>\n<p>You might hear “display case” and immediately think “go big or go home.” The truth is, bigger is not necessarily always better. Large cases can be not only expensive, but also quite difficult to fill effectively.&nbsp;</p>\n<p>However, you <i>can</i> design your acrylic cases fit-to-size. For example, we built these displays for Lola Lola, a California cannabis brand. We created the first and biggest display to highlight the entire product line—but it didn't always make sense to feature individual products in the same size case, so we created smaller versions for each product too.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/03-Images/Module/Module_CustomDisplays_Lola_570x285.jpg\" alt=\"Module_CustomDisplays_Lola_570x285\" width=\"570\" style=\"width: 570px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<p>Notice the use of backlit screens and engaging graphics to help emphasize the brand story and educate the customer.</p>\n<h3><strong>2. Large Acrylic Display Cases</strong></h3>\n<p>This retail space we designed for EyeSmith Sport &amp; Fashion Optical holds a great example of an effective acrylic display case. Because their products are small and easily shoplifted, the cases guard their products while still giving consumers full visibility to browse.&nbsp;</p>\n<p>This case is visible from all sides. In these situations, we use a graphic that speaks to the product and keeps the customer engaged. If you’re designing a large display to sit inside your retail environment, think about where it’s going to sit and how you can maintain the same look and feel as consumers approach it from different sides.&nbsp;</p>\n<p><strong><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-7.png\" alt=\"WorkCardR-7\" width=\"601\" style=\"width: 601px; display: block; margin-left: auto; margin-right: auto;\"></strong></p>\n<h3><strong>3. Sampling Tables&nbsp;</strong></h3>\n<p>As we mentioned earlier, theft can be a major issue in the cannabis industry—but giving consumers the opportunity to touch and sample your products can have a wonderful impact on sales.&nbsp;</p>\n<p>This cannabis sampling table is an example of an acrylic display case that walks the line between customer engagement and theft prevention. The case is lockable and secure, so consumers cannot touch the products without the help of a salesperson. Additionally, the LED lighting highlights the products and creates a premium look and feel.&nbsp;&nbsp;</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/WorkCardR-20.png\" alt=\"WorkCardR-20\" width=\"657\" style=\"width: 657px; display: block; margin-left: auto; margin-right: auto;\"></p>\n<h2>Looking for An Acrylic Display Case for Your Products? Start Here.&nbsp;</h2>\n<p>Remember, acrylic display cases may be big and impactful, but it’s the little details that will make your products stand out. Get creative with the way you highlight your brand inside the case; use lighting elements to illuminate the product or engaging graphics to educate. Don’t leave your individual products floating in a giant display; leverage every piece of real estate available to you.&nbsp;</p>\n<p>If you have questions or need inspiration for your next design, InStore Design Display has all the experience and insight you need. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> to get started on your next design.&nbsp;<span></span></p>", "rssSummary" : "<p>Retail displays can make or break a sale.&nbsp;Before you commit to your next design, it’s important to understand the different types of displays available, how they impact the retail environment, and what their strengths and weaknesses are in relation to your products.&nbsp;</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/4%20Acrylic%20Display%20Case%20Designs%20to%20Engage%20Your%20Customers%20%281%29.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1710618682813, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/fd602878-2879-4123-95d4-cbccc1f0ea8b.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/4-acrylic-display-case-designs-to-engage-your-customers", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "tagNames" : [ "Display Marketing" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "3 Acrylic Display Case Designs to Engage Your Customers", "tmsId" : null, "topicIds" : [ 135463177117 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 } ], "topicNames" : [ "Display Marketing" ], "topics" : [ 135463177117 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1696276283546, "updatedById" : 10651595, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/4-acrylic-display-case-designs-to-engage-your-customers", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p></p>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135459522955 ], "topic_ids" : [ 135459522955 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/store%20layout%20%281%29.png", "featured_image_alt_text" : "brand activation for retail environment layouts", "link_rel_canonical_url" : null, "meta_description" : "Engaging retail store layouts can influence consumer behavior in a powerful way — so make sure you layout your retail store with your customer in mind.", "post_body" : "<p>&nbsp;</p>\n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p><!--more--></p>\n<p>To help you get started, here are five keys to making sure that your retail store layout is set to engage and delight your customers.&nbsp;</p>\n<h2>1. Select the right floor plan</h2>\n<p>Your floor plan selection will be a critical component of your retail store as it will dictate the store’s flow and traffic. There are a number of factors that will contribute to your retail floor plan selection including the square footage of the store, the types of products that you sell, and your overall target market.&nbsp;</p>\n<p>The most common floor plan arrangements are:</p>\n<ul>\n<li>Grid floor plan</li>\n<li>Loop floor plan</li>\n<li>Free flow floor plan</li>\n<li>Diagonal floor plan</li>\n</ul>\n<h2>2. Allow consumer behavior to dictate traffic flow</h2>\n<p>It’s important that you arrange your store’s aisles and retail displays with the traffic flow in mind. When laying out your store, put yourself in the customer’s position and ensure that you’re building a comfortable retail experience. In order to do this, you’ll need to understand three key customer behavioral habits.</p>\n<ul>\n<li style=\"line-height: 1.5;\">Customers need space when they walk in your store. This is known as the <a href=\"https://medium.com/create-with-courage/the-importance-of-the-decompression-zone-9fee26ff3997\" rel=\"noopener\" target=\"_blank\">decompression zone</a>. Avoid placing product or displays within the first 5 feet of walking into the entrance</li>\n<li style=\"line-height: 1.5;\">Customers naturally turn to the right when they walk in the store, making the right hand of the store the perfect place for promotional displays.</li>\n<li style=\"line-height: 1.5;\">Customers don’t like to be crowded when shopping in a store. Make sure the size of your pathways allow for customers to maintain personal space and not be bumped by other customers.&nbsp;</li>\n</ul>\n<h2>3. Set up your premiere products at eye-level</h2>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/franki-chamaki-wkvKZR4e2OI-unsplash.jpg\" alt=\"image of cereal aisle\" width=\"4032\" style=\"width: 4032px;\"></p>\n<p>There's a reason they say that <a href=\"https://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298\" rel=\"noopener\" target=\"_blank\">eye-level is the buy-level</a>.&nbsp; <span>In a two-part study on <a href=\"https://www.usatoday.com/story/news/nation/2014/04/03/cereal-aisle-eye-contact/7212389/\" rel=\"noopener\" target=\"_blank\">cereal aisle&nbsp;</a>psychology, researchers confirmed that the cereals targeting children are placed about 23 inches off the ground and those aimed at adults 48 inches high.</span></p>\n<p>Always keep your customer’s eyes drawn to the more expensive and premiere products. To do so, make sure that your customer does not have to bend over or ask for a stool in order to be able to see your higher quality products.</p>\n<h2>4. Create a memorable entrance to the store</h2>\n<p>This is your “Instagrammable” moment.&nbsp;Invest in an eye-catching entrance that leverages signage to entice shoppers to step into your retail space. Moreover, this is an excellent opportunity to make sure that several of your high-end products are visible to shoppers walking by your store front.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Affuso-Glossier-1.png\" width=\"920\" style=\"width: 920px;\" alt=\"glossier in-store mirror photo\"></p>\n<p><a href=\"https://www.glossier.com/\" rel=\"noopener\" target=\"_blank\">Glossier</a> does an excellent job providing photo opportunities in all of their brick and mortar stores. They leverage mirrors, pop culture references, and photo-friendly lighting to entice their customers to snap a photo for a chance to be featured on the Glossier Instagram page.</p>\n<h2>5. Refresh your product displays regularly</h2>\n<p>It is recommended that retailers need to change some part of their store on a weekly basis. Keep it fresh! You do not want your customers to get too accustomed to your store. Change up your displays in order to grab and keep your customer’s attention!</p>\n<p>Your retail store layout and your merchandising strategy will greatly impact the traffic that you experience at your store. Not only that, but it will have a huge impact on your sales as well. It is absolutely important to make sure that the retail store layout is on point!</p>\n<p>But keep in mind that trends are always changing. Stay up to date with current trends and even tinker with your own ideas. Always look for opportunities to step up your retail game.<span></span></p>\n<p>Ready to talk about your display needs? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we'll get right on it.&nbsp;</p>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 50500642, "published_at" : 1711663984710, "rss_body" : "<p>&nbsp;</p>\n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p><!--more--></p>\n<p>To help you get started, here are five keys to making sure that your retail store layout is set to engage and delight your customers.&nbsp;</p>\n<h2>1. Select the right floor plan</h2>\n<p>Your floor plan selection will be a critical component of your retail store as it will dictate the store’s flow and traffic. There are a number of factors that will contribute to your retail floor plan selection including the square footage of the store, the types of products that you sell, and your overall target market.&nbsp;</p>\n<p>The most common floor plan arrangements are:</p>\n<ul>\n<li>Grid floor plan</li>\n<li>Loop floor plan</li>\n<li>Free flow floor plan</li>\n<li>Diagonal floor plan</li>\n</ul>\n<h2>2. Allow consumer behavior to dictate traffic flow</h2>\n<p>It’s important that you arrange your store’s aisles and retail displays with the traffic flow in mind. When laying out your store, put yourself in the customer’s position and ensure that you’re building a comfortable retail experience. In order to do this, you’ll need to understand three key customer behavioral habits.</p>\n<ul>\n<li style=\"line-height: 1.5;\">Customers need space when they walk in your store. This is known as the <a href=\"https://medium.com/create-with-courage/the-importance-of-the-decompression-zone-9fee26ff3997\" rel=\"noopener\" target=\"_blank\">decompression zone</a>. Avoid placing product or displays within the first 5 feet of walking into the entrance</li>\n<li style=\"line-height: 1.5;\">Customers naturally turn to the right when they walk in the store, making the right hand of the store the perfect place for promotional displays.</li>\n<li style=\"line-height: 1.5;\">Customers don’t like to be crowded when shopping in a store. Make sure the size of your pathways allow for customers to maintain personal space and not be bumped by other customers.&nbsp;</li>\n</ul>\n<h2>3. Set up your premiere products at eye-level</h2>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/franki-chamaki-wkvKZR4e2OI-unsplash.jpg\" alt=\"image of cereal aisle\" width=\"4032\" style=\"width: 4032px;\"></p>\n<p>There's a reason they say that <a href=\"https://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298\" rel=\"noopener\" target=\"_blank\">eye-level is the buy-level</a>.&nbsp; <span>In a two-part study on <a href=\"https://www.usatoday.com/story/news/nation/2014/04/03/cereal-aisle-eye-contact/7212389/\" rel=\"noopener\" target=\"_blank\">cereal aisle&nbsp;</a>psychology, researchers confirmed that the cereals targeting children are placed about 23 inches off the ground and those aimed at adults 48 inches high.</span></p>\n<p>Always keep your customer’s eyes drawn to the more expensive and premiere products. To do so, make sure that your customer does not have to bend over or ask for a stool in order to be able to see your higher quality products.</p>\n<h2>4. Create a memorable entrance to the store</h2>\n<p>This is your “Instagrammable” moment.&nbsp;Invest in an eye-catching entrance that leverages signage to entice shoppers to step into your retail space. Moreover, this is an excellent opportunity to make sure that several of your high-end products are visible to shoppers walking by your store front.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Affuso-Glossier-1.png\" width=\"920\" style=\"width: 920px;\" alt=\"glossier in-store mirror photo\"></p>\n<p><a href=\"https://www.glossier.com/\" rel=\"noopener\" target=\"_blank\">Glossier</a> does an excellent job providing photo opportunities in all of their brick and mortar stores. They leverage mirrors, pop culture references, and photo-friendly lighting to entice their customers to snap a photo for a chance to be featured on the Glossier Instagram page.</p>\n<h2>5. Refresh your product displays regularly</h2>\n<p>It is recommended that retailers need to change some part of their store on a weekly basis. Keep it fresh! You do not want your customers to get too accustomed to your store. Change up your displays in order to grab and keep your customer’s attention!</p>\n<p>Your retail store layout and your merchandising strategy will greatly impact the traffic that you experience at your store. Not only that, but it will have a huge impact on your sales as well. It is absolutely important to make sure that the retail store layout is on point!</p>\n<p>But keep in mind that trends are always changing. Stay up to date with current trends and even tinker with your own ideas. Always look for opportunities to step up your retail game.<span></span></p>\n<p>Ready to talk about your display needs? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we'll get right on it.&nbsp;</p>", "rss_summary" : "<p>&nbsp;</p>\n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p></p>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "head_html" : null, "blog_publish_instant_email_task_uid" : "DONE", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "scheduled_update_date" : 0, "blog_post_schedule_task_uid" : null }, "metaDescription" : "Engaging retail store layouts can influence consumer behavior in a powerful way — so make sure you layout your retail store with your customer in mind.", "metaKeywords" : null, "name" : "5 Keys to Creating an Engaging Retail Store Layout", "nextPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Merchandise%20Display%20Best%20Practices%20to%20Increase%20Retail%20Sales.png", "nextPostFeaturedImageAltText" : "best practices for merchandise displays", "nextPostName" : "Merchandise Display Best Practices to Increase Retail Sales", "nextPostSlug" : "insights/merchandise-display-best-practices-to-increase-retail-sales", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "5 Keys to Creating an Engaging Retail Store Layout", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p><!--more--></p>\n<p>To help you get started, here are five keys to making sure that your retail store layout is set to engage and delight your customers.&nbsp;</p>\n<h2>1. Select the right floor plan</h2>\n<p>Your floor plan selection will be a critical component of your retail store as it will dictate the store’s flow and traffic. There are a number of factors that will contribute to your retail floor plan selection including the square footage of the store, the types of products that you sell, and your overall target market.&nbsp;</p>\n<p>The most common floor plan arrangements are:</p>\n<ul>\n<li>Grid floor plan</li>\n<li>Loop floor plan</li>\n<li>Free flow floor plan</li>\n<li>Diagonal floor plan</li>\n</ul>\n<h2>2. Allow consumer behavior to dictate traffic flow</h2>\n<p>It’s important that you arrange your store’s aisles and retail displays with the traffic flow in mind. When laying out your store, put yourself in the customer’s position and ensure that you’re building a comfortable retail experience. In order to do this, you’ll need to understand three key customer behavioral habits.</p>\n<ul>\n<li style=\"line-height: 1.5;\">Customers need space when they walk in your store. This is known as the <a href=\"https://medium.com/create-with-courage/the-importance-of-the-decompression-zone-9fee26ff3997\" rel=\"noopener\" target=\"_blank\">decompression zone</a>. Avoid placing product or displays within the first 5 feet of walking into the entrance</li>\n<li style=\"line-height: 1.5;\">Customers naturally turn to the right when they walk in the store, making the right hand of the store the perfect place for promotional displays.</li>\n<li style=\"line-height: 1.5;\">Customers don’t like to be crowded when shopping in a store. Make sure the size of your pathways allow for customers to maintain personal space and not be bumped by other customers.&nbsp;</li>\n</ul>\n<h2>3. Set up your premiere products at eye-level</h2>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/franki-chamaki-wkvKZR4e2OI-unsplash.jpg\" alt=\"image of cereal aisle\" width=\"4032\" style=\"width: 4032px;\"></p>\n<p>There's a reason they say that <a href=\"https://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298\" rel=\"noopener\" target=\"_blank\">eye-level is the buy-level</a>.&nbsp; <span>In a two-part study on <a href=\"https://www.usatoday.com/story/news/nation/2014/04/03/cereal-aisle-eye-contact/7212389/\" rel=\"noopener\" target=\"_blank\">cereal aisle&nbsp;</a>psychology, researchers confirmed that the cereals targeting children are placed about 23 inches off the ground and those aimed at adults 48 inches high.</span></p>\n<p>Always keep your customer’s eyes drawn to the more expensive and premiere products. To do so, make sure that your customer does not have to bend over or ask for a stool in order to be able to see your higher quality products.</p>\n<h2>4. Create a memorable entrance to the store</h2>\n<p>This is your “Instagrammable” moment.&nbsp;Invest in an eye-catching entrance that leverages signage to entice shoppers to step into your retail space. Moreover, this is an excellent opportunity to make sure that several of your high-end products are visible to shoppers walking by your store front.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Affuso-Glossier-1.png\" width=\"920\" style=\"width: 920px;\" alt=\"glossier in-store mirror photo\"></p>\n<p><a href=\"https://www.glossier.com/\" rel=\"noopener\" target=\"_blank\">Glossier</a> does an excellent job providing photo opportunities in all of their brick and mortar stores. They leverage mirrors, pop culture references, and photo-friendly lighting to entice their customers to snap a photo for a chance to be featured on the Glossier Instagram page.</p>\n<h2>5. Refresh your product displays regularly</h2>\n<p>It is recommended that retailers need to change some part of their store on a weekly basis. Keep it fresh! You do not want your customers to get too accustomed to your store. Change up your displays in order to grab and keep your customer’s attention!</p>\n<p>Your retail store layout and your merchandising strategy will greatly impact the traffic that you experience at your store. Not only that, but it will have a huge impact on your sales as well. It is absolutely important to make sure that the retail store layout is on point!</p>\n<p>But keep in mind that trends are always changing. Stay up to date with current trends and even tinker with your own ideas. Always look for opportunities to step up your retail game.<span></span></p>\n<p>Ready to talk about your display needs? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we'll get right on it.&nbsp;</p>", "postBodyRss" : "<p>&nbsp;</p>\n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p><!--more--></p>\n<p>To help you get started, here are five keys to making sure that your retail store layout is set to engage and delight your customers.&nbsp;</p>\n<h2>1. Select the right floor plan</h2>\n<p>Your floor plan selection will be a critical component of your retail store as it will dictate the store’s flow and traffic. There are a number of factors that will contribute to your retail floor plan selection including the square footage of the store, the types of products that you sell, and your overall target market.&nbsp;</p>\n<p>The most common floor plan arrangements are:</p>\n<ul>\n<li>Grid floor plan</li>\n<li>Loop floor plan</li>\n<li>Free flow floor plan</li>\n<li>Diagonal floor plan</li>\n</ul>\n<h2>2. Allow consumer behavior to dictate traffic flow</h2>\n<p>It’s important that you arrange your store’s aisles and retail displays with the traffic flow in mind. When laying out your store, put yourself in the customer’s position and ensure that you’re building a comfortable retail experience. In order to do this, you’ll need to understand three key customer behavioral habits.</p>\n<ul>\n<li style=\"line-height: 1.5;\">Customers need space when they walk in your store. This is known as the <a href=\"https://medium.com/create-with-courage/the-importance-of-the-decompression-zone-9fee26ff3997\" rel=\"noopener\" target=\"_blank\">decompression zone</a>. Avoid placing product or displays within the first 5 feet of walking into the entrance</li>\n<li style=\"line-height: 1.5;\">Customers naturally turn to the right when they walk in the store, making the right hand of the store the perfect place for promotional displays.</li>\n<li style=\"line-height: 1.5;\">Customers don’t like to be crowded when shopping in a store. Make sure the size of your pathways allow for customers to maintain personal space and not be bumped by other customers.&nbsp;</li>\n</ul>\n<h2>3. Set up your premiere products at eye-level</h2>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/franki-chamaki-wkvKZR4e2OI-unsplash.jpg\" alt=\"image of cereal aisle\" width=\"4032\" style=\"width: 4032px;\"></p>\n<p>There's a reason they say that <a href=\"https://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298\" rel=\"noopener\" target=\"_blank\">eye-level is the buy-level</a>.&nbsp; <span>In a two-part study on <a href=\"https://www.usatoday.com/story/news/nation/2014/04/03/cereal-aisle-eye-contact/7212389/\" rel=\"noopener\" target=\"_blank\">cereal aisle&nbsp;</a>psychology, researchers confirmed that the cereals targeting children are placed about 23 inches off the ground and those aimed at adults 48 inches high.</span></p>\n<p>Always keep your customer’s eyes drawn to the more expensive and premiere products. To do so, make sure that your customer does not have to bend over or ask for a stool in order to be able to see your higher quality products.</p>\n<h2>4. Create a memorable entrance to the store</h2>\n<p>This is your “Instagrammable” moment.&nbsp;Invest in an eye-catching entrance that leverages signage to entice shoppers to step into your retail space. Moreover, this is an excellent opportunity to make sure that several of your high-end products are visible to shoppers walking by your store front.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Affuso-Glossier-1.png\" width=\"920\" style=\"width: 920px;\" alt=\"glossier in-store mirror photo\"></p>\n<p><a href=\"https://www.glossier.com/\" rel=\"noopener\" target=\"_blank\">Glossier</a> does an excellent job providing photo opportunities in all of their brick and mortar stores. They leverage mirrors, pop culture references, and photo-friendly lighting to entice their customers to snap a photo for a chance to be featured on the Glossier Instagram page.</p>\n<h2>5. Refresh your product displays regularly</h2>\n<p>It is recommended that retailers need to change some part of their store on a weekly basis. Keep it fresh! You do not want your customers to get too accustomed to your store. Change up your displays in order to grab and keep your customer’s attention!</p>\n<p>Your retail store layout and your merchandising strategy will greatly impact the traffic that you experience at your store. Not only that, but it will have a huge impact on your sales as well. It is absolutely important to make sure that the retail store layout is on point!</p>\n<p>But keep in mind that trends are always changing. Stay up to date with current trends and even tinker with your own ideas. Always look for opportunities to step up your retail game.<span></span></p>\n<p>Ready to talk about your display needs? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we'll get right on it.&nbsp;</p>", "postEmailContent" : "<p>&nbsp;</p> \n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p> \n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p> \n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/store%20layout%20%281%29.png", "postListContent" : "<p>&nbsp;</p> \n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p> \n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p> \n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/store%20layout%20%281%29.png", "postRssContent" : "<p>&nbsp;</p> \n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p> \n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p> \n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/store%20layout%20%281%29.png", "postSummary" : "<p>&nbsp;</p>\n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p></p>", "postSummaryRss" : "<p>&nbsp;</p> \n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p> \n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p> \n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "YiAYqpWA", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/4%20Acrylic%20Display%20Case%20Designs%20to%20Engage%20Your%20Customers%20%281%29.png", "previousPostFeaturedImageAltText" : "acrylic displays case designs", "previousPostName" : "3 Acrylic Display Case Designs to Engage Your Customers", "previousPostSlug" : "insights/4-acrylic-display-case-designs-to-engage-your-customers", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1573741671000, "publishDateLocalTime" : 1573741671000, "publishDateLocalized" : { "date" : 1573741671000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1711663984710, "publishedByEmail" : null, "publishedById" : 50500642, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/5-keys-to-creating-an-engaging-retail-store-layout", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>&nbsp;</p>\n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p><!--more--></p>\n<p>To help you get started, here are five keys to making sure that your retail store layout is set to engage and delight your customers.&nbsp;</p>\n<h2>1. Select the right floor plan</h2>\n<p>Your floor plan selection will be a critical component of your retail store as it will dictate the store’s flow and traffic. There are a number of factors that will contribute to your retail floor plan selection including the square footage of the store, the types of products that you sell, and your overall target market.&nbsp;</p>\n<p>The most common floor plan arrangements are:</p>\n<ul>\n<li>Grid floor plan</li>\n<li>Loop floor plan</li>\n<li>Free flow floor plan</li>\n<li>Diagonal floor plan</li>\n</ul>\n<h2>2. Allow consumer behavior to dictate traffic flow</h2>\n<p>It’s important that you arrange your store’s aisles and retail displays with the traffic flow in mind. When laying out your store, put yourself in the customer’s position and ensure that you’re building a comfortable retail experience. In order to do this, you’ll need to understand three key customer behavioral habits.</p>\n<ul>\n<li style=\"line-height: 1.5;\">Customers need space when they walk in your store. This is known as the <a href=\"https://medium.com/create-with-courage/the-importance-of-the-decompression-zone-9fee26ff3997\" rel=\"noopener\" target=\"_blank\">decompression zone</a>. Avoid placing product or displays within the first 5 feet of walking into the entrance</li>\n<li style=\"line-height: 1.5;\">Customers naturally turn to the right when they walk in the store, making the right hand of the store the perfect place for promotional displays.</li>\n<li style=\"line-height: 1.5;\">Customers don’t like to be crowded when shopping in a store. Make sure the size of your pathways allow for customers to maintain personal space and not be bumped by other customers.&nbsp;</li>\n</ul>\n<h2>3. Set up your premiere products at eye-level</h2>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/franki-chamaki-wkvKZR4e2OI-unsplash.jpg\" alt=\"image of cereal aisle\" width=\"4032\" style=\"width: 4032px;\"></p>\n<p>There's a reason they say that <a href=\"https://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298\" rel=\"noopener\" target=\"_blank\">eye-level is the buy-level</a>.&nbsp; <span>In a two-part study on <a href=\"https://www.usatoday.com/story/news/nation/2014/04/03/cereal-aisle-eye-contact/7212389/\" rel=\"noopener\" target=\"_blank\">cereal aisle&nbsp;</a>psychology, researchers confirmed that the cereals targeting children are placed about 23 inches off the ground and those aimed at adults 48 inches high.</span></p>\n<p>Always keep your customer’s eyes drawn to the more expensive and premiere products. To do so, make sure that your customer does not have to bend over or ask for a stool in order to be able to see your higher quality products.</p>\n<h2>4. Create a memorable entrance to the store</h2>\n<p>This is your “Instagrammable” moment.&nbsp;Invest in an eye-catching entrance that leverages signage to entice shoppers to step into your retail space. Moreover, this is an excellent opportunity to make sure that several of your high-end products are visible to shoppers walking by your store front.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Affuso-Glossier-1.png\" width=\"920\" style=\"width: 920px;\" alt=\"glossier in-store mirror photo\"></p>\n<p><a href=\"https://www.glossier.com/\" rel=\"noopener\" target=\"_blank\">Glossier</a> does an excellent job providing photo opportunities in all of their brick and mortar stores. They leverage mirrors, pop culture references, and photo-friendly lighting to entice their customers to snap a photo for a chance to be featured on the Glossier Instagram page.</p>\n<h2>5. Refresh your product displays regularly</h2>\n<p>It is recommended that retailers need to change some part of their store on a weekly basis. Keep it fresh! You do not want your customers to get too accustomed to your store. Change up your displays in order to grab and keep your customer’s attention!</p>\n<p>Your retail store layout and your merchandising strategy will greatly impact the traffic that you experience at your store. Not only that, but it will have a huge impact on your sales as well. It is absolutely important to make sure that the retail store layout is on point!</p>\n<p>But keep in mind that trends are always changing. Stay up to date with current trends and even tinker with your own ideas. Always look for opportunities to step up your retail game.<span></span></p>\n<p>Ready to talk about your display needs? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> and we'll get right on it.&nbsp;</p>", "rssSummary" : "<p>&nbsp;</p>\n<p style=\"font-size: 14px; text-align: center;\"><span>Photo by&nbsp;</span><a href=\"https://unsplash.com/@mmm_mark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mark Zamora</a><span>&nbsp;on&nbsp;</span><a href=\"https://unsplash.com/s/photos/retail?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a></p>\n<p>Creating a retail store layout can be considered both an art and a science. Finding the key balance between creative elements as well as the understanding of how a buyer’s behavior functions will result in an optimal retail experience.</p>\n<p>It’s important to understand that the arrangement of product displays, check-out counters, retail fixtures, and artwork have the ability to influence consumer behavior in a powerful way—so make sure you layout your retail store with engagement in mind.&nbsp;</p>\n<p></p>", "rssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/store%20layout%20%281%29.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1711663985179, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/0db250ee-f9c7-40c8-9d03-227847c5aec9.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/5-keys-to-creating-an-engaging-retail-store-layout", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135459522955 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695055919317, "deletedAt" : 0, "description" : "", "id" : 135459522955, "label" : "Brand Activation", "language" : "en", "name" : "Brand Activation", "portalId" : 4871505, "slug" : "brand-activation", "translatedFromId" : null, "translations" : { }, "updated" : 1695055919317 } ], "tagNames" : [ "Brand Activation" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "5 Keys to Creating an Engaging Retail Store Layout", "tmsId" : null, "topicIds" : [ 135459522955 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695055919317, "deletedAt" : 0, "description" : "", "id" : 135459522955, "label" : "Brand Activation", "language" : "en", "name" : "Brand Activation", "portalId" : 4871505, "slug" : "brand-activation", "translatedFromId" : null, "translations" : { }, "updated" : 1695055919317 } ], "topicNames" : [ "Brand Activation" ], "topics" : [ 135459522955 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1711663984715, "updatedById" : 50500642, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/5-keys-to-creating-an-engaging-retail-store-layout", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

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"createdTime" : 1573055392541, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Merchandise%20Display%20Best%20Practices%20to%20Increase%20Retail%20Sales.png", "featuredImageAltText" : "best practices for merchandise displays", "featuredImageHeight" : 0, "featuredImageLength" : 0, "featuredImageWidth" : 0, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1573237771000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "Merchandise Display Best Practices to Increase Retail Sales", "id" : 20344551289, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "Merchandise Display Best Practices to Increase Retail Sales", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : null, "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "composition_id" : 739489, "attached_stylesheets" : [ ], "post_summary" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "page_redirected" : false, "past_mab_experiment_ids" : [ ], "personas" : [ ], "placement_guids" : [ ], "public_access_rules" : [ ], "public_access_rules_enabled" : false, "security_state" : "NONE", "tweet_immediately" : false, "unpublished_at" : 0, "use_featured_image" : true, "post_body" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n<!--more-->\n<p>Studies have shown that an astonishing amount of information is processed through the sense of sight - 83% <a href=\"https://velvetchainsaw.com/2012/05/23/your-senses-your-raw-information-learning-portals/\" target=\"_blank\" rel=\"noopener\">according to industry researchers</a>. Here's a breakdown of how the other senses compare when it comes to processing information:</p>\n<ul>\n<li>83.0% – Sight</li>\n<li>11.0% – Hearing</li>\n<li>03.5% – Smell</li>\n<li>01.5% – Touch</li>\n<li>01.0% – Taste</li>\n</ul>\n<p>Obviously, humans are highly visual in nature and acknowledging so is incredibly important whether you're running your own store or when your brand is displaying merchandise in multiple retail environments.</p>\n<p>In this post, you'll learn some sure-fire ways to ensure your merchandise display does its job right. Hopefully, these tips and examples will inspire your retail design efforts and increase that bottom line.</p>\n<h2><strong>1. Know Your Customers</strong></h2>\n<p>It should go without saying that knowing your customers is a crucial first-step in determining which merchandise display will be best for increasing your retail sales. There are many different ways to get to know your customers, but first and foremost you'll need to nail down your buyer personas.</p>\n<h3><strong>Build Your Buyer Personas</strong></h3>\n<p>Buyer personas are generally fictionalized characters that epitomize your ideal customer. They’re regularly used to give marketers and sales professionals better understanding of their core customer group.</p>\n<p>To start <a href=\"https://www.shopify.com/retail/know-your-customers-how-to-build-buyer-personas-for-your-retail-store\" target=\"_blank\" rel=\"noopener\">defining your buyer personas</a>, take some of the following considerations into account:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Age:</strong> What is the age range of this target audience?</li>\n<li><strong>Gender:</strong> What is the gender of people in this target audience?</li>\n<li><strong>Interests:</strong> What are the interests of people in this target audience?</li>\n<li><strong>Buying Motivation:</strong> What are this target audience's reasons for buying your product?</li>\n<li><strong>Buying Concerns:</strong> What are this target audience's concerns when buying your product?</li>\n<li><strong>Education Level:</strong> What is the education level of this target audience?</li>\n<li><strong>Income Level:</strong> What is the income range of this target audience?</li>\n</ul>\n<p>Identifying some of these key components will only help you pinpoint exactly what type of merchandise display is best for you store or brand. The graphic below shows some great examples of buyer personas that exist in the retail world. Which suits your customer base best?</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Buyer%20Personas.png\" alt=\"Buyer Personas\" width=\"726\" style=\"width: 726px;\"></div>\n<h3>&nbsp;</h3>\n<h3><strong>Create Memorable Buying Experiences</strong></h3>\n<p>Once you've determined which buyer personas are best for your brand, it's time to think about ways to not only get them through the doors, but how to keep them coming back. An easy way to create a return customer is to ensure they have the most memorable customer experience possible.</p>\n<p>There are lots of different ways to <a href=\"https://www.vendhq.com/blog/retail-experience/\" target=\"_blank\" rel=\"noopener\">enhance your in-store customer experience</a>. Here are some examples of customer experience tactics that may work well for your business.</p>\n<ul style=\"line-height: 1.5;\">\n<li>Treasure hunts</li>\n<li>Face to face customer service</li>\n<li>Constant reinvention</li>\n<li>Community events</li>\n<li>Product-building</li>\n<li>Creating interactive and memorable merchandise displays</li>\n<li>Bundling products and services</li>\n<li>Social media opportunities</li>\n<li>Entertainment features</li>\n</ul>\n<p>Using some or all of these methods could speak to multiple buyer personas resulting in even more loyal customers. Now that we've nailed your buyer persona and different ways to attract and keep customers coming back, we're going to dive deeper into the many ways a merchandise display can increase your store's retail sales.</p>\n<h2><strong>2. The Grand Entrance</strong></h2>\n<p>Americans, tend to shop the way we drive—we often have a tendency to turn right once inside a store. A large majority of customers will steer this way, so it's important to use merchandise displays with care. If your business is located in a country that drives on the left side of the road, your customer will naturally gravitate towards the left, so simply reverse your thinking!</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Retail%20Store%20Layout%20Merchandise%20Display.jpg\" alt=\"Retail Store Layout Merchandise Display\" width=\"752\" style=\"width: 752px;\"></div>\n<p>Since your customers are being directed to the right after taking a stroll through the Decompression Zone, (we'll cover more on the Decompression Zone later in this post) it only makes sense that the cash registers shouldn't be located in the front right area of your store. This could cause a \"traffic jam\" or cause your potential buyers to miss out on an entire store's worth of merchandise!</p>\n<h3><strong>Attractive Window Displays</strong></h3>\n<p>Your customer's journey through your store begins before they even enter the doors. Do you have large windows in the front of your store? It's important to capitalize on this prime real estate. They don't call it \"window-shopping\" without reason. This is your first chance to make a solid first impression. A great window display is meant to attract customers in that weren't planning on becoming customers in the first place. If you're utilizing window space to display merchandise, its best to get creative in doing so. It's also important to consider key factors like holidays, seasons, and buyer personas when planning an attractive window display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Window%20Merchandise%20Display.jpg\" alt=\"Window Merchandise Display\" style=\"display: block; margin-left: auto; margin-right: auto; width: 733px;\" width=\"733\"></div>\n<h3><strong>Decompression Zone</strong></h3>\n<p>Once you've got them inside the store, the first thing they should experience is what's called a \"decompression zone\". The decompression zone is the space that's located just inside your front door. The size of your decompression zone is generally the first 5' to 15' inside the front door. The purpose of this space is to give shoppers a chance to transition from whatever emotion they experienced from the window display, to what's inside your store. Decompression zones are meant to be open, inviting, and easy to navigate. This is not an ideal space for any type of merchandise display or signage.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nike%20Decompression%20Zone%20merchandise%20Display.jpeg\" alt=\"Nike Decompression Zone merchandise Display\" width=\"1500\" style=\"width: 1500px;\"></p>\n<p>As retailers struggle to find key differentiators that support their customer needs, developing decompression zones in their retail environments will yield positive results. When done well, a shopper will not notice a decompression zone. However, when done poorly or not at all, the retailer will most likely notice the poor impact to their bottom line.</p>\n<h2><strong>3. Influence the Buyer's Journey with Merchandise Displays</strong></h2>\n<p>There are a variety of merchandise displays to use along the way. We will go over some common types with tips on how to use them below. Remember, these are in a counter-clockwise pattern beginning at the decompression zone at the entrance to your store.</p>\n<h3><strong>First Things First: Focal Wall</strong></h3>\n<p>As mentioned previously, humans are overwhelmingly visual when digesting information in comparison to our other senses. By honing in on a group of products in a well-trafficked area of a store, you should create a focal wall.</p>\n<p>You may hear the term \"power wall\" or \"accent wall\" in place of \"focal wall\". By definition, a focal wall is wall or area whose design differs from the design of other sections of your store. Make the most of this natural tendency by showcasing popular, seasonal, and high-margin products right where customers are looking.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Rally%20House%20Focal%20Wall%20Merchandise%20Display.png\" alt=\"Rally House Focal Wall Merchandise Display\"></div>\n<p>Focal walls are proven to be one of the <a href=\"https://www.shopify.com/retail/how-to-optimize-your-stores-power-wall-to-spike-sales\" target=\"_blank\" rel=\"noopener\">most effective merchandise displays</a> in North America since the vast majority of retail shoppers turn to the right after they pass through the decompression zone. Your store can have multiple focal walls. Any large walls that are visible from the main drag of your store's footprint can become a chance to display some of your best merchandise. Be sure to use them to your best advantage!</p>\n<div><a href=\"https://www.instoredesigndisplay.com/our-work/cycle-gear\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Cycle%20Gear%20Focal%20Wall%20merchandise%20display.png\" alt=\"Cycle Gear Focal Wall merchandise display\"></a></div>\n<h3><strong>\"Speed Bump\"</strong></h3>\n<p>After your customers spend some time in your feature wall area perusing the best merchandise you have to offer, expose them to merchandise displays commonly called \"speed bumps.\"</p>\n<p>Speed bumps can be retail fixtures and merchandise displays such as nesting table sets with folded soft-line product on top. Speed bumps are used along the main path of your store to grab the attention of potential buyers and introduce them to the different types of merchandise your store has to offer. Their purpose is to lure customers off the beaten path into whatever merchandise you have featured in that particular area.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" alt=\"Blue Bunny Merchandise Display\"></div>\n<p>It's important to remember that the bones of these retail fixtures and merchandise display speed bumps aren't meant to be seen. Retail fixtures are merchandise displays that are meant to showcase your product. Target does a fantastic job of using retail fixtures optimally. Target goes out of their way to make the merchandise the star of the show. By using simple gondola shelving, mannequins, and pegboard merchandise displays, the customer naturally gravitates toward the attention-grabbing product that lives on these simplified plain fixtures.</p>\n<p>If used properly, speed bumps will work wonders directing each customer from focal wall to focal wall, enticing them to purchase bits and pieces of what your store has to offer.</p>\n<h3><strong>Point-of-Purchase (POP) Merchandise Display</strong></h3>\n<p>We're all guilty of an impulse buy from marketing done right. There are multiple ways to use <a href=\"https://www.thebalancesmb.com/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener\">POP merchandise displays</a> throughout your store. Defined, POP displays are marketing material or advertising placed next to the merchandise it's promoting. They are generally located where the purchase decisions are made.</p>\n<p>If you offer product advertised from outside vendors, the merchandise can often come with its own (often disposable) point-of-purchase display. Otherwise, its smart to strategically place these merchandise displays to increase the amount of impulse buys that will ultimately help your bottom line.</p>\n<p>A popular, very effective, form of POP merchandise displays is signage. POP displays with signage have been shown to outperform other merchandise displays without signs a significant margin. Incredibly, regular priced merchandise (not on sale) has been show to outperform sale or clearance priced merchandise when signed and the sale items are not.</p>\n<p>Simply put, signs as part of a POP display draw attention to the items. When customers take notice, they tend to buy.&nbsp;Signage can often act as the a silent salesperson by keeping your potential buyers in the store, interested, and busy when your salespeople cannot.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-18.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Inline signage\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h3><strong>In Conclusion:</strong></h3>\n<p>These are just a few of the ways a merchandise display can enhance not only your retail sales, but the experience of your potential buyers. If your customers are happy, not only are they more likely to remain loyal, but it can prompt word-of-mouth buzz—the best kind of free marketing there is.</p>\n<p>These are just some simple ways to outfit your store with necessary merchandise displays. Not only does InStore Design Display offer thousands of different <a href=\"https://shop.instoredesigndisplay.com/\" target=\"_blank\" rel=\"noopener\">fixtures and display for purchase</a>, but we are experts when it comes to custom retail displays to merchandise your product in unique, effective ways. Not only do we offer top notch consulting services and in-house designers, but we are here to warehouse and fulfill your large multiple store rollouts making us a one-stop-shop for your brand's display design!</p>\n<p>Ready to get started? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>, and we'll get going!</p>", "rss_body" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n<!--more-->\n<p>Studies have shown that an astonishing amount of information is processed through the sense of sight - 83% <a href=\"https://velvetchainsaw.com/2012/05/23/your-senses-your-raw-information-learning-portals/\" target=\"_blank\" rel=\"noopener\">according to industry researchers</a>. Here's a breakdown of how the other senses compare when it comes to processing information:</p>\n<ul>\n<li>83.0% – Sight</li>\n<li>11.0% – Hearing</li>\n<li>03.5% – Smell</li>\n<li>01.5% – Touch</li>\n<li>01.0% – Taste</li>\n</ul>\n<p>Obviously, humans are highly visual in nature and acknowledging so is incredibly important whether you're running your own store or when your brand is displaying merchandise in multiple retail environments.</p>\n<p>In this post, you'll learn some sure-fire ways to ensure your merchandise display does its job right. Hopefully, these tips and examples will inspire your retail design efforts and increase that bottom line.</p>\n<h2><strong>1. Know Your Customers</strong></h2>\n<p>It should go without saying that knowing your customers is a crucial first-step in determining which merchandise display will be best for increasing your retail sales. There are many different ways to get to know your customers, but first and foremost you'll need to nail down your buyer personas.</p>\n<h3><strong>Build Your Buyer Personas</strong></h3>\n<p>Buyer personas are generally fictionalized characters that epitomize your ideal customer. They’re regularly used to give marketers and sales professionals better understanding of their core customer group.</p>\n<p>To start <a href=\"https://www.shopify.com/retail/know-your-customers-how-to-build-buyer-personas-for-your-retail-store\" target=\"_blank\" rel=\"noopener\">defining your buyer personas</a>, take some of the following considerations into account:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Age:</strong> What is the age range of this target audience?</li>\n<li><strong>Gender:</strong> What is the gender of people in this target audience?</li>\n<li><strong>Interests:</strong> What are the interests of people in this target audience?</li>\n<li><strong>Buying Motivation:</strong> What are this target audience's reasons for buying your product?</li>\n<li><strong>Buying Concerns:</strong> What are this target audience's concerns when buying your product?</li>\n<li><strong>Education Level:</strong> What is the education level of this target audience?</li>\n<li><strong>Income Level:</strong> What is the income range of this target audience?</li>\n</ul>\n<p>Identifying some of these key components will only help you pinpoint exactly what type of merchandise display is best for you store or brand. The graphic below shows some great examples of buyer personas that exist in the retail world. Which suits your customer base best?</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Buyer%20Personas.png\" alt=\"Buyer Personas\" width=\"726\" style=\"width: 726px;\"></div>\n<h3>&nbsp;</h3>\n<h3><strong>Create Memorable Buying Experiences</strong></h3>\n<p>Once you've determined which buyer personas are best for your brand, it's time to think about ways to not only get them through the doors, but how to keep them coming back. An easy way to create a return customer is to ensure they have the most memorable customer experience possible.</p>\n<p>There are lots of different ways to <a href=\"https://www.vendhq.com/blog/retail-experience/\" target=\"_blank\" rel=\"noopener\">enhance your in-store customer experience</a>. Here are some examples of customer experience tactics that may work well for your business.</p>\n<ul style=\"line-height: 1.5;\">\n<li>Treasure hunts</li>\n<li>Face to face customer service</li>\n<li>Constant reinvention</li>\n<li>Community events</li>\n<li>Product-building</li>\n<li>Creating interactive and memorable merchandise displays</li>\n<li>Bundling products and services</li>\n<li>Social media opportunities</li>\n<li>Entertainment features</li>\n</ul>\n<p>Using some or all of these methods could speak to multiple buyer personas resulting in even more loyal customers. Now that we've nailed your buyer persona and different ways to attract and keep customers coming back, we're going to dive deeper into the many ways a merchandise display can increase your store's retail sales.</p>\n<h2><strong>2. The Grand Entrance</strong></h2>\n<p>Americans, tend to shop the way we drive—we often have a tendency to turn right once inside a store. A large majority of customers will steer this way, so it's important to use merchandise displays with care. If your business is located in a country that drives on the left side of the road, your customer will naturally gravitate towards the left, so simply reverse your thinking!</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Retail%20Store%20Layout%20Merchandise%20Display.jpg\" alt=\"Retail Store Layout Merchandise Display\" width=\"752\" style=\"width: 752px;\"></div>\n<p>Since your customers are being directed to the right after taking a stroll through the Decompression Zone, (we'll cover more on the Decompression Zone later in this post) it only makes sense that the cash registers shouldn't be located in the front right area of your store. This could cause a \"traffic jam\" or cause your potential buyers to miss out on an entire store's worth of merchandise!</p>\n<h3><strong>Attractive Window Displays</strong></h3>\n<p>Your customer's journey through your store begins before they even enter the doors. Do you have large windows in the front of your store? It's important to capitalize on this prime real estate. They don't call it \"window-shopping\" without reason. This is your first chance to make a solid first impression. A great window display is meant to attract customers in that weren't planning on becoming customers in the first place. If you're utilizing window space to display merchandise, its best to get creative in doing so. It's also important to consider key factors like holidays, seasons, and buyer personas when planning an attractive window display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Window%20Merchandise%20Display.jpg\" alt=\"Window Merchandise Display\" style=\"display: block; margin-left: auto; margin-right: auto; width: 733px;\" width=\"733\"></div>\n<h3><strong>Decompression Zone</strong></h3>\n<p>Once you've got them inside the store, the first thing they should experience is what's called a \"decompression zone\". The decompression zone is the space that's located just inside your front door. The size of your decompression zone is generally the first 5' to 15' inside the front door. The purpose of this space is to give shoppers a chance to transition from whatever emotion they experienced from the window display, to what's inside your store. Decompression zones are meant to be open, inviting, and easy to navigate. This is not an ideal space for any type of merchandise display or signage.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nike%20Decompression%20Zone%20merchandise%20Display.jpeg\" alt=\"Nike Decompression Zone merchandise Display\" width=\"1500\" style=\"width: 1500px;\"></p>\n<p>As retailers struggle to find key differentiators that support their customer needs, developing decompression zones in their retail environments will yield positive results. When done well, a shopper will not notice a decompression zone. However, when done poorly or not at all, the retailer will most likely notice the poor impact to their bottom line.</p>\n<h2><strong>3. Influence the Buyer's Journey with Merchandise Displays</strong></h2>\n<p>There are a variety of merchandise displays to use along the way. We will go over some common types with tips on how to use them below. Remember, these are in a counter-clockwise pattern beginning at the decompression zone at the entrance to your store.</p>\n<h3><strong>First Things First: Focal Wall</strong></h3>\n<p>As mentioned previously, humans are overwhelmingly visual when digesting information in comparison to our other senses. By honing in on a group of products in a well-trafficked area of a store, you should create a focal wall.</p>\n<p>You may hear the term \"power wall\" or \"accent wall\" in place of \"focal wall\". By definition, a focal wall is wall or area whose design differs from the design of other sections of your store. Make the most of this natural tendency by showcasing popular, seasonal, and high-margin products right where customers are looking.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Rally%20House%20Focal%20Wall%20Merchandise%20Display.png\" alt=\"Rally House Focal Wall Merchandise Display\"></div>\n<p>Focal walls are proven to be one of the <a href=\"https://www.shopify.com/retail/how-to-optimize-your-stores-power-wall-to-spike-sales\" target=\"_blank\" rel=\"noopener\">most effective merchandise displays</a> in North America since the vast majority of retail shoppers turn to the right after they pass through the decompression zone. Your store can have multiple focal walls. Any large walls that are visible from the main drag of your store's footprint can become a chance to display some of your best merchandise. Be sure to use them to your best advantage!</p>\n<div><a href=\"https://www.instoredesigndisplay.com/our-work/cycle-gear\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Cycle%20Gear%20Focal%20Wall%20merchandise%20display.png\" alt=\"Cycle Gear Focal Wall merchandise display\"></a></div>\n<h3><strong>\"Speed Bump\"</strong></h3>\n<p>After your customers spend some time in your feature wall area perusing the best merchandise you have to offer, expose them to merchandise displays commonly called \"speed bumps.\"</p>\n<p>Speed bumps can be retail fixtures and merchandise displays such as nesting table sets with folded soft-line product on top. Speed bumps are used along the main path of your store to grab the attention of potential buyers and introduce them to the different types of merchandise your store has to offer. Their purpose is to lure customers off the beaten path into whatever merchandise you have featured in that particular area.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" alt=\"Blue Bunny Merchandise Display\"></div>\n<p>It's important to remember that the bones of these retail fixtures and merchandise display speed bumps aren't meant to be seen. Retail fixtures are merchandise displays that are meant to showcase your product. Target does a fantastic job of using retail fixtures optimally. Target goes out of their way to make the merchandise the star of the show. By using simple gondola shelving, mannequins, and pegboard merchandise displays, the customer naturally gravitates toward the attention-grabbing product that lives on these simplified plain fixtures.</p>\n<p>If used properly, speed bumps will work wonders directing each customer from focal wall to focal wall, enticing them to purchase bits and pieces of what your store has to offer.</p>\n<h3><strong>Point-of-Purchase (POP) Merchandise Display</strong></h3>\n<p>We're all guilty of an impulse buy from marketing done right. There are multiple ways to use <a href=\"https://www.thebalancesmb.com/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener\">POP merchandise displays</a> throughout your store. Defined, POP displays are marketing material or advertising placed next to the merchandise it's promoting. They are generally located where the purchase decisions are made.</p>\n<p>If you offer product advertised from outside vendors, the merchandise can often come with its own (often disposable) point-of-purchase display. Otherwise, its smart to strategically place these merchandise displays to increase the amount of impulse buys that will ultimately help your bottom line.</p>\n<p>A popular, very effective, form of POP merchandise displays is signage. POP displays with signage have been shown to outperform other merchandise displays without signs a significant margin. Incredibly, regular priced merchandise (not on sale) has been show to outperform sale or clearance priced merchandise when signed and the sale items are not.</p>\n<p>Simply put, signs as part of a POP display draw attention to the items. When customers take notice, they tend to buy.&nbsp;Signage can often act as the a silent salesperson by keeping your potential buyers in the store, interested, and busy when your salespeople cannot.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-18.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Inline signage\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h3><strong>In Conclusion:</strong></h3>\n<p>These are just a few of the ways a merchandise display can enhance not only your retail sales, but the experience of your potential buyers. If your customers are happy, not only are they more likely to remain loyal, but it can prompt word-of-mouth buzz—the best kind of free marketing there is.</p>\n<p>These are just some simple ways to outfit your store with necessary merchandise displays. Not only does InStore Design Display offer thousands of different <a href=\"https://shop.instoredesigndisplay.com/\" target=\"_blank\" rel=\"noopener\">fixtures and display for purchase</a>, but we are experts when it comes to custom retail displays to merchandise your product in unique, effective ways. Not only do we offer top notch consulting services and in-house designers, but we are here to warehouse and fulfill your large multiple store rollouts making us a one-stop-shop for your brand's display design!</p>\n<p>Ready to get started? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>, and we'll get going!</p>", "rss_summary" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n", "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/Merchandise%20Display%20Best%20Practices%20to%20Increase%20Retail%20Sales.png", "featured_image_alt_text" : "best practices for merchandise displays", "link_rel_canonical_url" : null, "meta_description" : "There are a plethora of ways to use a merchandise display to showcase your product. This is a guide to help you choose which displays are best for your business. 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Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n<!--more-->\n<p>Studies have shown that an astonishing amount of information is processed through the sense of sight - 83% <a href=\"https://velvetchainsaw.com/2012/05/23/your-senses-your-raw-information-learning-portals/\" target=\"_blank\" rel=\"noopener\">according to industry researchers</a>. Here's a breakdown of how the other senses compare when it comes to processing information:</p>\n<ul>\n<li>83.0% – Sight</li>\n<li>11.0% – Hearing</li>\n<li>03.5% – Smell</li>\n<li>01.5% – Touch</li>\n<li>01.0% – Taste</li>\n</ul>\n<p>Obviously, humans are highly visual in nature and acknowledging so is incredibly important whether you're running your own store or when your brand is displaying merchandise in multiple retail environments.</p>\n<p>In this post, you'll learn some sure-fire ways to ensure your merchandise display does its job right. Hopefully, these tips and examples will inspire your retail design efforts and increase that bottom line.</p>\n<h2><strong>1. Know Your Customers</strong></h2>\n<p>It should go without saying that knowing your customers is a crucial first-step in determining which merchandise display will be best for increasing your retail sales. There are many different ways to get to know your customers, but first and foremost you'll need to nail down your buyer personas.</p>\n<h3><strong>Build Your Buyer Personas</strong></h3>\n<p>Buyer personas are generally fictionalized characters that epitomize your ideal customer. They’re regularly used to give marketers and sales professionals better understanding of their core customer group.</p>\n<p>To start <a href=\"https://www.shopify.com/retail/know-your-customers-how-to-build-buyer-personas-for-your-retail-store\" target=\"_blank\" rel=\"noopener\">defining your buyer personas</a>, take some of the following considerations into account:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Age:</strong> What is the age range of this target audience?</li>\n<li><strong>Gender:</strong> What is the gender of people in this target audience?</li>\n<li><strong>Interests:</strong> What are the interests of people in this target audience?</li>\n<li><strong>Buying Motivation:</strong> What are this target audience's reasons for buying your product?</li>\n<li><strong>Buying Concerns:</strong> What are this target audience's concerns when buying your product?</li>\n<li><strong>Education Level:</strong> What is the education level of this target audience?</li>\n<li><strong>Income Level:</strong> What is the income range of this target audience?</li>\n</ul>\n<p>Identifying some of these key components will only help you pinpoint exactly what type of merchandise display is best for you store or brand. The graphic below shows some great examples of buyer personas that exist in the retail world. Which suits your customer base best?</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Buyer%20Personas.png\" alt=\"Buyer Personas\" width=\"726\" style=\"width: 726px;\"></div>\n<h3>&nbsp;</h3>\n<h3><strong>Create Memorable Buying Experiences</strong></h3>\n<p>Once you've determined which buyer personas are best for your brand, it's time to think about ways to not only get them through the doors, but how to keep them coming back. An easy way to create a return customer is to ensure they have the most memorable customer experience possible.</p>\n<p>There are lots of different ways to <a href=\"https://www.vendhq.com/blog/retail-experience/\" target=\"_blank\" rel=\"noopener\">enhance your in-store customer experience</a>. Here are some examples of customer experience tactics that may work well for your business.</p>\n<ul style=\"line-height: 1.5;\">\n<li>Treasure hunts</li>\n<li>Face to face customer service</li>\n<li>Constant reinvention</li>\n<li>Community events</li>\n<li>Product-building</li>\n<li>Creating interactive and memorable merchandise displays</li>\n<li>Bundling products and services</li>\n<li>Social media opportunities</li>\n<li>Entertainment features</li>\n</ul>\n<p>Using some or all of these methods could speak to multiple buyer personas resulting in even more loyal customers. Now that we've nailed your buyer persona and different ways to attract and keep customers coming back, we're going to dive deeper into the many ways a merchandise display can increase your store's retail sales.</p>\n<h2><strong>2. The Grand Entrance</strong></h2>\n<p>Americans, tend to shop the way we drive—we often have a tendency to turn right once inside a store. A large majority of customers will steer this way, so it's important to use merchandise displays with care. If your business is located in a country that drives on the left side of the road, your customer will naturally gravitate towards the left, so simply reverse your thinking!</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Retail%20Store%20Layout%20Merchandise%20Display.jpg\" alt=\"Retail Store Layout Merchandise Display\" width=\"752\" style=\"width: 752px;\"></div>\n<p>Since your customers are being directed to the right after taking a stroll through the Decompression Zone, (we'll cover more on the Decompression Zone later in this post) it only makes sense that the cash registers shouldn't be located in the front right area of your store. This could cause a \"traffic jam\" or cause your potential buyers to miss out on an entire store's worth of merchandise!</p>\n<h3><strong>Attractive Window Displays</strong></h3>\n<p>Your customer's journey through your store begins before they even enter the doors. Do you have large windows in the front of your store? It's important to capitalize on this prime real estate. They don't call it \"window-shopping\" without reason. This is your first chance to make a solid first impression. A great window display is meant to attract customers in that weren't planning on becoming customers in the first place. If you're utilizing window space to display merchandise, its best to get creative in doing so. It's also important to consider key factors like holidays, seasons, and buyer personas when planning an attractive window display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Window%20Merchandise%20Display.jpg\" alt=\"Window Merchandise Display\" style=\"display: block; margin-left: auto; margin-right: auto; width: 733px;\" width=\"733\"></div>\n<h3><strong>Decompression Zone</strong></h3>\n<p>Once you've got them inside the store, the first thing they should experience is what's called a \"decompression zone\". The decompression zone is the space that's located just inside your front door. The size of your decompression zone is generally the first 5' to 15' inside the front door. The purpose of this space is to give shoppers a chance to transition from whatever emotion they experienced from the window display, to what's inside your store. Decompression zones are meant to be open, inviting, and easy to navigate. This is not an ideal space for any type of merchandise display or signage.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nike%20Decompression%20Zone%20merchandise%20Display.jpeg\" alt=\"Nike Decompression Zone merchandise Display\" width=\"1500\" style=\"width: 1500px;\"></p>\n<p>As retailers struggle to find key differentiators that support their customer needs, developing decompression zones in their retail environments will yield positive results. When done well, a shopper will not notice a decompression zone. However, when done poorly or not at all, the retailer will most likely notice the poor impact to their bottom line.</p>\n<h2><strong>3. Influence the Buyer's Journey with Merchandise Displays</strong></h2>\n<p>There are a variety of merchandise displays to use along the way. We will go over some common types with tips on how to use them below. Remember, these are in a counter-clockwise pattern beginning at the decompression zone at the entrance to your store.</p>\n<h3><strong>First Things First: Focal Wall</strong></h3>\n<p>As mentioned previously, humans are overwhelmingly visual when digesting information in comparison to our other senses. By honing in on a group of products in a well-trafficked area of a store, you should create a focal wall.</p>\n<p>You may hear the term \"power wall\" or \"accent wall\" in place of \"focal wall\". By definition, a focal wall is wall or area whose design differs from the design of other sections of your store. Make the most of this natural tendency by showcasing popular, seasonal, and high-margin products right where customers are looking.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Rally%20House%20Focal%20Wall%20Merchandise%20Display.png\" alt=\"Rally House Focal Wall Merchandise Display\"></div>\n<p>Focal walls are proven to be one of the <a href=\"https://www.shopify.com/retail/how-to-optimize-your-stores-power-wall-to-spike-sales\" target=\"_blank\" rel=\"noopener\">most effective merchandise displays</a> in North America since the vast majority of retail shoppers turn to the right after they pass through the decompression zone. Your store can have multiple focal walls. Any large walls that are visible from the main drag of your store's footprint can become a chance to display some of your best merchandise. Be sure to use them to your best advantage!</p>\n<div><a href=\"https://www.instoredesigndisplay.com/our-work/cycle-gear\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Cycle%20Gear%20Focal%20Wall%20merchandise%20display.png\" alt=\"Cycle Gear Focal Wall merchandise display\"></a></div>\n<h3><strong>\"Speed Bump\"</strong></h3>\n<p>After your customers spend some time in your feature wall area perusing the best merchandise you have to offer, expose them to merchandise displays commonly called \"speed bumps.\"</p>\n<p>Speed bumps can be retail fixtures and merchandise displays such as nesting table sets with folded soft-line product on top. Speed bumps are used along the main path of your store to grab the attention of potential buyers and introduce them to the different types of merchandise your store has to offer. Their purpose is to lure customers off the beaten path into whatever merchandise you have featured in that particular area.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" alt=\"Blue Bunny Merchandise Display\"></div>\n<p>It's important to remember that the bones of these retail fixtures and merchandise display speed bumps aren't meant to be seen. Retail fixtures are merchandise displays that are meant to showcase your product. Target does a fantastic job of using retail fixtures optimally. Target goes out of their way to make the merchandise the star of the show. By using simple gondola shelving, mannequins, and pegboard merchandise displays, the customer naturally gravitates toward the attention-grabbing product that lives on these simplified plain fixtures.</p>\n<p>If used properly, speed bumps will work wonders directing each customer from focal wall to focal wall, enticing them to purchase bits and pieces of what your store has to offer.</p>\n<h3><strong>Point-of-Purchase (POP) Merchandise Display</strong></h3>\n<p>We're all guilty of an impulse buy from marketing done right. There are multiple ways to use <a href=\"https://www.thebalancesmb.com/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener\">POP merchandise displays</a> throughout your store. Defined, POP displays are marketing material or advertising placed next to the merchandise it's promoting. They are generally located where the purchase decisions are made.</p>\n<p>If you offer product advertised from outside vendors, the merchandise can often come with its own (often disposable) point-of-purchase display. Otherwise, its smart to strategically place these merchandise displays to increase the amount of impulse buys that will ultimately help your bottom line.</p>\n<p>A popular, very effective, form of POP merchandise displays is signage. POP displays with signage have been shown to outperform other merchandise displays without signs a significant margin. Incredibly, regular priced merchandise (not on sale) has been show to outperform sale or clearance priced merchandise when signed and the sale items are not.</p>\n<p>Simply put, signs as part of a POP display draw attention to the items. When customers take notice, they tend to buy.&nbsp;Signage can often act as the a silent salesperson by keeping your potential buyers in the store, interested, and busy when your salespeople cannot.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-18.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Inline signage\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h3><strong>In Conclusion:</strong></h3>\n<p>These are just a few of the ways a merchandise display can enhance not only your retail sales, but the experience of your potential buyers. If your customers are happy, not only are they more likely to remain loyal, but it can prompt word-of-mouth buzz—the best kind of free marketing there is.</p>\n<p>These are just some simple ways to outfit your store with necessary merchandise displays. Not only does InStore Design Display offer thousands of different <a href=\"https://shop.instoredesigndisplay.com/\" target=\"_blank\" rel=\"noopener\">fixtures and display for purchase</a>, but we are experts when it comes to custom retail displays to merchandise your product in unique, effective ways. Not only do we offer top notch consulting services and in-house designers, but we are here to warehouse and fulfill your large multiple store rollouts making us a one-stop-shop for your brand's display design!</p>\n<p>Ready to get started? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>, and we'll get going!</p>", "postBodyRss" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n<!--more-->\n<p>Studies have shown that an astonishing amount of information is processed through the sense of sight - 83% <a href=\"https://velvetchainsaw.com/2012/05/23/your-senses-your-raw-information-learning-portals/\" target=\"_blank\" rel=\"noopener\">according to industry researchers</a>. Here's a breakdown of how the other senses compare when it comes to processing information:</p>\n<ul>\n<li>83.0% – Sight</li>\n<li>11.0% – Hearing</li>\n<li>03.5% – Smell</li>\n<li>01.5% – Touch</li>\n<li>01.0% – Taste</li>\n</ul>\n<p>Obviously, humans are highly visual in nature and acknowledging so is incredibly important whether you're running your own store or when your brand is displaying merchandise in multiple retail environments.</p>\n<p>In this post, you'll learn some sure-fire ways to ensure your merchandise display does its job right. Hopefully, these tips and examples will inspire your retail design efforts and increase that bottom line.</p>\n<h2><strong>1. Know Your Customers</strong></h2>\n<p>It should go without saying that knowing your customers is a crucial first-step in determining which merchandise display will be best for increasing your retail sales. There are many different ways to get to know your customers, but first and foremost you'll need to nail down your buyer personas.</p>\n<h3><strong>Build Your Buyer Personas</strong></h3>\n<p>Buyer personas are generally fictionalized characters that epitomize your ideal customer. They’re regularly used to give marketers and sales professionals better understanding of their core customer group.</p>\n<p>To start <a href=\"https://www.shopify.com/retail/know-your-customers-how-to-build-buyer-personas-for-your-retail-store\" target=\"_blank\" rel=\"noopener\">defining your buyer personas</a>, take some of the following considerations into account:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Age:</strong> What is the age range of this target audience?</li>\n<li><strong>Gender:</strong> What is the gender of people in this target audience?</li>\n<li><strong>Interests:</strong> What are the interests of people in this target audience?</li>\n<li><strong>Buying Motivation:</strong> What are this target audience's reasons for buying your product?</li>\n<li><strong>Buying Concerns:</strong> What are this target audience's concerns when buying your product?</li>\n<li><strong>Education Level:</strong> What is the education level of this target audience?</li>\n<li><strong>Income Level:</strong> What is the income range of this target audience?</li>\n</ul>\n<p>Identifying some of these key components will only help you pinpoint exactly what type of merchandise display is best for you store or brand. The graphic below shows some great examples of buyer personas that exist in the retail world. Which suits your customer base best?</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Buyer%20Personas.png\" alt=\"Buyer Personas\" width=\"726\" style=\"width: 726px;\"></div>\n<h3>&nbsp;</h3>\n<h3><strong>Create Memorable Buying Experiences</strong></h3>\n<p>Once you've determined which buyer personas are best for your brand, it's time to think about ways to not only get them through the doors, but how to keep them coming back. An easy way to create a return customer is to ensure they have the most memorable customer experience possible.</p>\n<p>There are lots of different ways to <a href=\"https://www.vendhq.com/blog/retail-experience/\" target=\"_blank\" rel=\"noopener\">enhance your in-store customer experience</a>. Here are some examples of customer experience tactics that may work well for your business.</p>\n<ul style=\"line-height: 1.5;\">\n<li>Treasure hunts</li>\n<li>Face to face customer service</li>\n<li>Constant reinvention</li>\n<li>Community events</li>\n<li>Product-building</li>\n<li>Creating interactive and memorable merchandise displays</li>\n<li>Bundling products and services</li>\n<li>Social media opportunities</li>\n<li>Entertainment features</li>\n</ul>\n<p>Using some or all of these methods could speak to multiple buyer personas resulting in even more loyal customers. Now that we've nailed your buyer persona and different ways to attract and keep customers coming back, we're going to dive deeper into the many ways a merchandise display can increase your store's retail sales.</p>\n<h2><strong>2. The Grand Entrance</strong></h2>\n<p>Americans, tend to shop the way we drive—we often have a tendency to turn right once inside a store. A large majority of customers will steer this way, so it's important to use merchandise displays with care. If your business is located in a country that drives on the left side of the road, your customer will naturally gravitate towards the left, so simply reverse your thinking!</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Retail%20Store%20Layout%20Merchandise%20Display.jpg\" alt=\"Retail Store Layout Merchandise Display\" width=\"752\" style=\"width: 752px;\"></div>\n<p>Since your customers are being directed to the right after taking a stroll through the Decompression Zone, (we'll cover more on the Decompression Zone later in this post) it only makes sense that the cash registers shouldn't be located in the front right area of your store. This could cause a \"traffic jam\" or cause your potential buyers to miss out on an entire store's worth of merchandise!</p>\n<h3><strong>Attractive Window Displays</strong></h3>\n<p>Your customer's journey through your store begins before they even enter the doors. Do you have large windows in the front of your store? It's important to capitalize on this prime real estate. They don't call it \"window-shopping\" without reason. This is your first chance to make a solid first impression. A great window display is meant to attract customers in that weren't planning on becoming customers in the first place. If you're utilizing window space to display merchandise, its best to get creative in doing so. It's also important to consider key factors like holidays, seasons, and buyer personas when planning an attractive window display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Window%20Merchandise%20Display.jpg\" alt=\"Window Merchandise Display\" style=\"display: block; margin-left: auto; margin-right: auto; width: 733px;\" width=\"733\"></div>\n<h3><strong>Decompression Zone</strong></h3>\n<p>Once you've got them inside the store, the first thing they should experience is what's called a \"decompression zone\". The decompression zone is the space that's located just inside your front door. The size of your decompression zone is generally the first 5' to 15' inside the front door. The purpose of this space is to give shoppers a chance to transition from whatever emotion they experienced from the window display, to what's inside your store. Decompression zones are meant to be open, inviting, and easy to navigate. This is not an ideal space for any type of merchandise display or signage.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nike%20Decompression%20Zone%20merchandise%20Display.jpeg\" alt=\"Nike Decompression Zone merchandise Display\" width=\"1500\" style=\"width: 1500px;\"></p>\n<p>As retailers struggle to find key differentiators that support their customer needs, developing decompression zones in their retail environments will yield positive results. When done well, a shopper will not notice a decompression zone. However, when done poorly or not at all, the retailer will most likely notice the poor impact to their bottom line.</p>\n<h2><strong>3. Influence the Buyer's Journey with Merchandise Displays</strong></h2>\n<p>There are a variety of merchandise displays to use along the way. We will go over some common types with tips on how to use them below. Remember, these are in a counter-clockwise pattern beginning at the decompression zone at the entrance to your store.</p>\n<h3><strong>First Things First: Focal Wall</strong></h3>\n<p>As mentioned previously, humans are overwhelmingly visual when digesting information in comparison to our other senses. By honing in on a group of products in a well-trafficked area of a store, you should create a focal wall.</p>\n<p>You may hear the term \"power wall\" or \"accent wall\" in place of \"focal wall\". By definition, a focal wall is wall or area whose design differs from the design of other sections of your store. Make the most of this natural tendency by showcasing popular, seasonal, and high-margin products right where customers are looking.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Rally%20House%20Focal%20Wall%20Merchandise%20Display.png\" alt=\"Rally House Focal Wall Merchandise Display\"></div>\n<p>Focal walls are proven to be one of the <a href=\"https://www.shopify.com/retail/how-to-optimize-your-stores-power-wall-to-spike-sales\" target=\"_blank\" rel=\"noopener\">most effective merchandise displays</a> in North America since the vast majority of retail shoppers turn to the right after they pass through the decompression zone. Your store can have multiple focal walls. Any large walls that are visible from the main drag of your store's footprint can become a chance to display some of your best merchandise. Be sure to use them to your best advantage!</p>\n<div><a href=\"https://www.instoredesigndisplay.com/our-work/cycle-gear\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Cycle%20Gear%20Focal%20Wall%20merchandise%20display.png\" alt=\"Cycle Gear Focal Wall merchandise display\"></a></div>\n<h3><strong>\"Speed Bump\"</strong></h3>\n<p>After your customers spend some time in your feature wall area perusing the best merchandise you have to offer, expose them to merchandise displays commonly called \"speed bumps.\"</p>\n<p>Speed bumps can be retail fixtures and merchandise displays such as nesting table sets with folded soft-line product on top. Speed bumps are used along the main path of your store to grab the attention of potential buyers and introduce them to the different types of merchandise your store has to offer. Their purpose is to lure customers off the beaten path into whatever merchandise you have featured in that particular area.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" alt=\"Blue Bunny Merchandise Display\"></div>\n<p>It's important to remember that the bones of these retail fixtures and merchandise display speed bumps aren't meant to be seen. Retail fixtures are merchandise displays that are meant to showcase your product. Target does a fantastic job of using retail fixtures optimally. Target goes out of their way to make the merchandise the star of the show. By using simple gondola shelving, mannequins, and pegboard merchandise displays, the customer naturally gravitates toward the attention-grabbing product that lives on these simplified plain fixtures.</p>\n<p>If used properly, speed bumps will work wonders directing each customer from focal wall to focal wall, enticing them to purchase bits and pieces of what your store has to offer.</p>\n<h3><strong>Point-of-Purchase (POP) Merchandise Display</strong></h3>\n<p>We're all guilty of an impulse buy from marketing done right. There are multiple ways to use <a href=\"https://www.thebalancesmb.com/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener\">POP merchandise displays</a> throughout your store. Defined, POP displays are marketing material or advertising placed next to the merchandise it's promoting. They are generally located where the purchase decisions are made.</p>\n<p>If you offer product advertised from outside vendors, the merchandise can often come with its own (often disposable) point-of-purchase display. Otherwise, its smart to strategically place these merchandise displays to increase the amount of impulse buys that will ultimately help your bottom line.</p>\n<p>A popular, very effective, form of POP merchandise displays is signage. POP displays with signage have been shown to outperform other merchandise displays without signs a significant margin. Incredibly, regular priced merchandise (not on sale) has been show to outperform sale or clearance priced merchandise when signed and the sale items are not.</p>\n<p>Simply put, signs as part of a POP display draw attention to the items. When customers take notice, they tend to buy.&nbsp;Signage can often act as the a silent salesperson by keeping your potential buyers in the store, interested, and busy when your salespeople cannot.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-18.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Inline signage\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h3><strong>In Conclusion:</strong></h3>\n<p>These are just a few of the ways a merchandise display can enhance not only your retail sales, but the experience of your potential buyers. If your customers are happy, not only are they more likely to remain loyal, but it can prompt word-of-mouth buzz—the best kind of free marketing there is.</p>\n<p>These are just some simple ways to outfit your store with necessary merchandise displays. Not only does InStore Design Display offer thousands of different <a href=\"https://shop.instoredesigndisplay.com/\" target=\"_blank\" rel=\"noopener\">fixtures and display for purchase</a>, but we are experts when it comes to custom retail displays to merchandise your product in unique, effective ways. Not only do we offer top notch consulting services and in-house designers, but we are here to warehouse and fulfill your large multiple store rollouts making us a one-stop-shop for your brand's display design!</p>\n<p>Ready to get started? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>, and we'll get going!</p>", "postEmailContent" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/Merchandise%20Display%20Best%20Practices%20to%20Increase%20Retail%20Sales.png", "postListContent" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Merchandise%20Display%20Best%20Practices%20to%20Increase%20Retail%20Sales.png", "postRssContent" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Merchandise%20Display%20Best%20Practices%20to%20Increase%20Retail%20Sales.png", "postSummary" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n", "postSummaryRss" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "kjvfhJti", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/store%20layout%20%281%29.png", "previousPostFeaturedImageAltText" : "brand activation for retail environment layouts", "previousPostName" : "5 Keys to Creating an Engaging Retail Store Layout", "previousPostSlug" : "insights/5-keys-to-creating-an-engaging-retail-store-layout", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1573237771000, "publishDateLocalTime" : 1573237771000, "publishDateLocalized" : { "date" : 1573237771000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696631064522, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/merchandise-display-best-practices-to-increase-retail-sales", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. Retail displays and visual merchandising are, have always been, and always will be essential in driving attention and conversions in brick-and-mortar retail.</p>\n<!--more-->\n<p>Studies have shown that an astonishing amount of information is processed through the sense of sight - 83% <a href=\"https://velvetchainsaw.com/2012/05/23/your-senses-your-raw-information-learning-portals/\" target=\"_blank\" rel=\"noopener\">according to industry researchers</a>. Here's a breakdown of how the other senses compare when it comes to processing information:</p>\n<ul>\n<li>83.0% – Sight</li>\n<li>11.0% – Hearing</li>\n<li>03.5% – Smell</li>\n<li>01.5% – Touch</li>\n<li>01.0% – Taste</li>\n</ul>\n<p>Obviously, humans are highly visual in nature and acknowledging so is incredibly important whether you're running your own store or when your brand is displaying merchandise in multiple retail environments.</p>\n<p>In this post, you'll learn some sure-fire ways to ensure your merchandise display does its job right. Hopefully, these tips and examples will inspire your retail design efforts and increase that bottom line.</p>\n<h2><strong>1. Know Your Customers</strong></h2>\n<p>It should go without saying that knowing your customers is a crucial first-step in determining which merchandise display will be best for increasing your retail sales. There are many different ways to get to know your customers, but first and foremost you'll need to nail down your buyer personas.</p>\n<h3><strong>Build Your Buyer Personas</strong></h3>\n<p>Buyer personas are generally fictionalized characters that epitomize your ideal customer. They’re regularly used to give marketers and sales professionals better understanding of their core customer group.</p>\n<p>To start <a href=\"https://www.shopify.com/retail/know-your-customers-how-to-build-buyer-personas-for-your-retail-store\" target=\"_blank\" rel=\"noopener\">defining your buyer personas</a>, take some of the following considerations into account:</p>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Age:</strong> What is the age range of this target audience?</li>\n<li><strong>Gender:</strong> What is the gender of people in this target audience?</li>\n<li><strong>Interests:</strong> What are the interests of people in this target audience?</li>\n<li><strong>Buying Motivation:</strong> What are this target audience's reasons for buying your product?</li>\n<li><strong>Buying Concerns:</strong> What are this target audience's concerns when buying your product?</li>\n<li><strong>Education Level:</strong> What is the education level of this target audience?</li>\n<li><strong>Income Level:</strong> What is the income range of this target audience?</li>\n</ul>\n<p>Identifying some of these key components will only help you pinpoint exactly what type of merchandise display is best for you store or brand. The graphic below shows some great examples of buyer personas that exist in the retail world. Which suits your customer base best?</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Buyer%20Personas.png\" alt=\"Buyer Personas\" width=\"726\" style=\"width: 726px;\"></div>\n<h3>&nbsp;</h3>\n<h3><strong>Create Memorable Buying Experiences</strong></h3>\n<p>Once you've determined which buyer personas are best for your brand, it's time to think about ways to not only get them through the doors, but how to keep them coming back. An easy way to create a return customer is to ensure they have the most memorable customer experience possible.</p>\n<p>There are lots of different ways to <a href=\"https://www.vendhq.com/blog/retail-experience/\" target=\"_blank\" rel=\"noopener\">enhance your in-store customer experience</a>. Here are some examples of customer experience tactics that may work well for your business.</p>\n<ul style=\"line-height: 1.5;\">\n<li>Treasure hunts</li>\n<li>Face to face customer service</li>\n<li>Constant reinvention</li>\n<li>Community events</li>\n<li>Product-building</li>\n<li>Creating interactive and memorable merchandise displays</li>\n<li>Bundling products and services</li>\n<li>Social media opportunities</li>\n<li>Entertainment features</li>\n</ul>\n<p>Using some or all of these methods could speak to multiple buyer personas resulting in even more loyal customers. Now that we've nailed your buyer persona and different ways to attract and keep customers coming back, we're going to dive deeper into the many ways a merchandise display can increase your store's retail sales.</p>\n<h2><strong>2. The Grand Entrance</strong></h2>\n<p>Americans, tend to shop the way we drive—we often have a tendency to turn right once inside a store. A large majority of customers will steer this way, so it's important to use merchandise displays with care. If your business is located in a country that drives on the left side of the road, your customer will naturally gravitate towards the left, so simply reverse your thinking!</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Retail%20Store%20Layout%20Merchandise%20Display.jpg\" alt=\"Retail Store Layout Merchandise Display\" width=\"752\" style=\"width: 752px;\"></div>\n<p>Since your customers are being directed to the right after taking a stroll through the Decompression Zone, (we'll cover more on the Decompression Zone later in this post) it only makes sense that the cash registers shouldn't be located in the front right area of your store. This could cause a \"traffic jam\" or cause your potential buyers to miss out on an entire store's worth of merchandise!</p>\n<h3><strong>Attractive Window Displays</strong></h3>\n<p>Your customer's journey through your store begins before they even enter the doors. Do you have large windows in the front of your store? It's important to capitalize on this prime real estate. They don't call it \"window-shopping\" without reason. This is your first chance to make a solid first impression. A great window display is meant to attract customers in that weren't planning on becoming customers in the first place. If you're utilizing window space to display merchandise, its best to get creative in doing so. It's also important to consider key factors like holidays, seasons, and buyer personas when planning an attractive window display.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Window%20Merchandise%20Display.jpg\" alt=\"Window Merchandise Display\" style=\"display: block; margin-left: auto; margin-right: auto; width: 733px;\" width=\"733\"></div>\n<h3><strong>Decompression Zone</strong></h3>\n<p>Once you've got them inside the store, the first thing they should experience is what's called a \"decompression zone\". The decompression zone is the space that's located just inside your front door. The size of your decompression zone is generally the first 5' to 15' inside the front door. The purpose of this space is to give shoppers a chance to transition from whatever emotion they experienced from the window display, to what's inside your store. Decompression zones are meant to be open, inviting, and easy to navigate. This is not an ideal space for any type of merchandise display or signage.</p>\n<p><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Nike%20Decompression%20Zone%20merchandise%20Display.jpeg\" alt=\"Nike Decompression Zone merchandise Display\" width=\"1500\" style=\"width: 1500px;\"></p>\n<p>As retailers struggle to find key differentiators that support their customer needs, developing decompression zones in their retail environments will yield positive results. When done well, a shopper will not notice a decompression zone. However, when done poorly or not at all, the retailer will most likely notice the poor impact to their bottom line.</p>\n<h2><strong>3. Influence the Buyer's Journey with Merchandise Displays</strong></h2>\n<p>There are a variety of merchandise displays to use along the way. We will go over some common types with tips on how to use them below. Remember, these are in a counter-clockwise pattern beginning at the decompression zone at the entrance to your store.</p>\n<h3><strong>First Things First: Focal Wall</strong></h3>\n<p>As mentioned previously, humans are overwhelmingly visual when digesting information in comparison to our other senses. By honing in on a group of products in a well-trafficked area of a store, you should create a focal wall.</p>\n<p>You may hear the term \"power wall\" or \"accent wall\" in place of \"focal wall\". By definition, a focal wall is wall or area whose design differs from the design of other sections of your store. Make the most of this natural tendency by showcasing popular, seasonal, and high-margin products right where customers are looking.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Rally%20House%20Focal%20Wall%20Merchandise%20Display.png\" alt=\"Rally House Focal Wall Merchandise Display\"></div>\n<p>Focal walls are proven to be one of the <a href=\"https://www.shopify.com/retail/how-to-optimize-your-stores-power-wall-to-spike-sales\" target=\"_blank\" rel=\"noopener\">most effective merchandise displays</a> in North America since the vast majority of retail shoppers turn to the right after they pass through the decompression zone. Your store can have multiple focal walls. Any large walls that are visible from the main drag of your store's footprint can become a chance to display some of your best merchandise. Be sure to use them to your best advantage!</p>\n<div><a href=\"https://www.instoredesigndisplay.com/our-work/cycle-gear\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Cycle%20Gear%20Focal%20Wall%20merchandise%20display.png\" alt=\"Cycle Gear Focal Wall merchandise display\"></a></div>\n<h3><strong>\"Speed Bump\"</strong></h3>\n<p>After your customers spend some time in your feature wall area perusing the best merchandise you have to offer, expose them to merchandise displays commonly called \"speed bumps.\"</p>\n<p>Speed bumps can be retail fixtures and merchandise displays such as nesting table sets with folded soft-line product on top. Speed bumps are used along the main path of your store to grab the attention of potential buyers and introduce them to the different types of merchandise your store has to offer. Their purpose is to lure customers off the beaten path into whatever merchandise you have featured in that particular area.</p>\n<div><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Blue%20Bunny%20Merchandise%20Display.png\" alt=\"Blue Bunny Merchandise Display\"></div>\n<p>It's important to remember that the bones of these retail fixtures and merchandise display speed bumps aren't meant to be seen. Retail fixtures are merchandise displays that are meant to showcase your product. Target does a fantastic job of using retail fixtures optimally. Target goes out of their way to make the merchandise the star of the show. By using simple gondola shelving, mannequins, and pegboard merchandise displays, the customer naturally gravitates toward the attention-grabbing product that lives on these simplified plain fixtures.</p>\n<p>If used properly, speed bumps will work wonders directing each customer from focal wall to focal wall, enticing them to purchase bits and pieces of what your store has to offer.</p>\n<h3><strong>Point-of-Purchase (POP) Merchandise Display</strong></h3>\n<p>We're all guilty of an impulse buy from marketing done right. There are multiple ways to use <a href=\"https://www.thebalancesmb.com/what-is-a-retail-point-of-purchase-display-2890206\" target=\"_blank\" rel=\"noopener\">POP merchandise displays</a> throughout your store. Defined, POP displays are marketing material or advertising placed next to the merchandise it's promoting. They are generally located where the purchase decisions are made.</p>\n<p>If you offer product advertised from outside vendors, the merchandise can often come with its own (often disposable) point-of-purchase display. Otherwise, its smart to strategically place these merchandise displays to increase the amount of impulse buys that will ultimately help your bottom line.</p>\n<p>A popular, very effective, form of POP merchandise displays is signage. POP displays with signage have been shown to outperform other merchandise displays without signs a significant margin. Incredibly, regular priced merchandise (not on sale) has been show to outperform sale or clearance priced merchandise when signed and the sale items are not.</p>\n<p>Simply put, signs as part of a POP display draw attention to the items. When customers take notice, they tend to buy.&nbsp;Signage can often act as the a silent salesperson by keeping your potential buyers in the store, interested, and busy when your salespeople cannot.</p>\n<p><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/03-Images/Work/TemporaryDisplays/WorkCardT-18.png\" width=\"975\" height=\"792\" loading=\"lazy\" alt=\"Inline signage\" style=\"height: auto; max-width: 100%; width: 975px;\"></p>\n<h3><strong>In Conclusion:</strong></h3>\n<p>These are just a few of the ways a merchandise display can enhance not only your retail sales, but the experience of your potential buyers. If your customers are happy, not only are they more likely to remain loyal, but it can prompt word-of-mouth buzz—the best kind of free marketing there is.</p>\n<p>These are just some simple ways to outfit your store with necessary merchandise displays. Not only does InStore Design Display offer thousands of different <a href=\"https://shop.instoredesigndisplay.com/\" target=\"_blank\" rel=\"noopener\">fixtures and display for purchase</a>, but we are experts when it comes to custom retail displays to merchandise your product in unique, effective ways. Not only do we offer top notch consulting services and in-house designers, but we are here to warehouse and fulfill your large multiple store rollouts making us a one-stop-shop for your brand's display design!</p>\n<p>Ready to get started? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult </a>, and we'll get going!</p>", "rssSummary" : "<p>With the ever-changing retail landscape, it's more important than ever that your store or brand's merchandise displays are on point. 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Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "page_redirected" : false, "past_mab_experiment_ids" : [ ], "personas" : [ ], "placement_guids" : [ ], "public_access_rules" : [ ], "public_access_rules_enabled" : false, "security_state" : "NONE", "tweet_immediately" : false, "unpublished_at" : 0, "use_featured_image" : true, "post_body" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n<!--more-->\n<p>And to make matters worse for businesses, the average American is exposed to&nbsp;<a href=\"https://www.redcrowmarketing.com/blog/many-ads-see-one-day/\" rel=\"noopener\" target=\"_blank\">4,000 to 10,000 </a>&nbsp;marketing messages per day. That means that in today’s hyper-stimulated and highly distractible market, focus is an invaluable commodity. If retailers can get consumers to stop and focus on their brand or product instead of their cellphone, grocery list, or daydream, then they’ll be much more likely to capture a sale.</p>\n<p>In other words, your in-store display designs need to <strong>engage</strong> your potential customers. They need to compel consumers to stop, interact with the display, seek more information on a given product, and, hopefully, decide to toss it in their shopping cart to give it a try.</p>\n<h2>How to Design Engaging Retail Displays: 4 Expert Tips</h2>\n<h3>1. Clearly Define Your Vision and Scope</h3>\n<p>One of the biggest reasons that brands and retailers hit a wall when designing a new retail display is that they neglected to carefully define their process upfront. If you don’t understand the full scope, vision, and goal for your idea, then you’re going to struggle to bring your ideas to life in a quick and efficient manner.</p>\n<p>For this reason, the team at InStore Design Display has worked to build and refine our&nbsp; five-step&nbsp; design process. By collaborating with our clients heavily in the beginning to understand their brand, products, values, and goals—and setting tentative timelines for the deliverables at each stage—we’re able to put the pivotal solution in our clients hands with speed and agility.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/about#our-process\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/5StepProcess.png\" alt=\"InStore Design Display 5-Step Process\" width=\"1399\" style=\"width: 1399px;\"></a></p>\n<h3>2. Appeal to the Five Senses</h3>\n<p>When we talk about \"creating an engaging in-store experience\" for consumers, what we’re really talking about is appealing to their five senses. Sound, touch, smell, and taste are the multi-sensory experiences that consumers can’t possibly get online.</p>\n<p>In fact, surveys have determined that “the ability to touch and try on items is<em> three times</em> more influential than other options in a consumer’s decision to make a purchase in a physical store.” When consumers encounter compelling in-store displays that appeal to their senses, they’re more likely to remember the experience and invest in your brand.</p>\n<p>Unique scents, flashing lights, motion-activated displays in static spaces are all great examples of sensory elements that pattern-interrupt the consumer’s common behavior in the retail environment, i.e., catch their attention.</p>\n<p>&nbsp;</p>\n<h3>3. Make the Best Use of Your Space</h3>\n<p>If you heard “engaging” and first thought of a very large, vibrant display, don’t worry! You can design very small, on-the-shelf displays to engage your customers as well.</p>\n<p>In <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\" target=\"_blank\" rel=\"noopener\">industries like cannabis especially</a>, retailers are often constrained to a small amount of real estate; products must be displayed in glass cases or similar environments, and you need innovation to occur on a smaller physical scale.</p>\n<p>For example, cannabis brand Craft came to us when they were looking for ways to differentiate themselves under glass. Rather than taking a square block and putting their logo on it—as often happens with smaller counter displays like these—we cut out an octagon block and included a small video screen to help them stand out among the rest.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/craft\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Craft.png\" alt=\"Craft Cannabis Retail Underglass Display\" width=\"975\" style=\"width: 975px;\"></a></p>\n<p>The bottom line is: Don’t let a small space inhibit your creativity. Sometimes, less is more.</p>\n<h3>4. Maintain Cohesion Across Channels</h3>\n<p>Many consumers today browse online and shop in-store, or visa versa—and 84 percent of those consumers feel retailers need to do more to integrate their online and offline channels.</p>\n<p>At this point, most retailers understand that maintaining their online presence is a critical marketing and sales strategy, but they forget to tell a consistent brand story when they transition between online and in-store channels.</p>\n<p>Creating a cohesive consumer experience between online and in-store channels is two-fold:</p>\n<p><strong>1. Analyze consumer engagement with your digital story. </strong></p>\n<p>What content are they engaging with most? How are they responding to that content? Are these digital personas the same personas you want to engage physically? Which messages are your digital competitors sending out, and how successful have those messages been?</p>\n<p>The answers to these questions will not only help you marry the look and feel of your digital and physical marketing materials, but also help spark creative ideas for engaging in-store display designs.</p>\n<p><strong>2. Get out of the office and profile the environment that will feature your display. </strong></p>\n<p>It’s not always possible for brands to visit all of the stores where their products will be displayed, but designing an engaging, functional, and on-brand display requires an in-depth understanding of human behavior within the physical retail environment.</p>\n<p>Step into the store and try to understand the flow of foot traffic around the store, the types of products that will be displayed near yours, the personalities and demographics of the people who are likely to engage with your display, and other details about the physical environment. The display you create for a large, national retailer might not work in a small, independent folk store, so you need to understand these nuances and account for them in your design.</p>\n<p>Many retailers run digital promotions to drive foot traffic to their brick-and-mortar store, and you never know which consumers will happen upon your display by accident and which ones will be compelled to visit because of their interaction with your digital marketing materials—so maintaining consistency in these campaigns is critical.</p>\n<h2>Make Your Point-of-Purchase Display Pop with InStore Design Display</h2>\n<p>Today’s consumers are looking for “instagrammable” moments when they step into the brick-and-mortar sales environment. The more engaging and experiential your in-store displays are, the more likely you’ll be to retain and grow your customer base.</p>\n<p>But conceptualizing, designing, and delivering the ideal retail display can be a cumbersome process for smaller brands. With years of experience creating custom display and retail environments for retailers and brands, InStore Design Display can provide the end-to-end solution for ideating, developing, and distributing your displays.</p>\n<p>Got a project in mind? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>", "rss_body" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n<!--more-->\n<p>And to make matters worse for businesses, the average American is exposed to&nbsp;<a href=\"https://www.redcrowmarketing.com/blog/many-ads-see-one-day/\" rel=\"noopener\" target=\"_blank\">4,000 to 10,000 </a>&nbsp;marketing messages per day. That means that in today’s hyper-stimulated and highly distractible market, focus is an invaluable commodity. If retailers can get consumers to stop and focus on their brand or product instead of their cellphone, grocery list, or daydream, then they’ll be much more likely to capture a sale.</p>\n<p>In other words, your in-store display designs need to <strong>engage</strong> your potential customers. They need to compel consumers to stop, interact with the display, seek more information on a given product, and, hopefully, decide to toss it in their shopping cart to give it a try.</p>\n<h2>How to Design Engaging Retail Displays: 4 Expert Tips</h2>\n<h3>1. Clearly Define Your Vision and Scope</h3>\n<p>One of the biggest reasons that brands and retailers hit a wall when designing a new retail display is that they neglected to carefully define their process upfront. If you don’t understand the full scope, vision, and goal for your idea, then you’re going to struggle to bring your ideas to life in a quick and efficient manner.</p>\n<p>For this reason, the team at InStore Design Display has worked to build and refine our&nbsp; five-step&nbsp; design process. By collaborating with our clients heavily in the beginning to understand their brand, products, values, and goals—and setting tentative timelines for the deliverables at each stage—we’re able to put the pivotal solution in our clients hands with speed and agility.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/about#our-process\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/5StepProcess.png\" alt=\"InStore Design Display 5-Step Process\" width=\"1399\" style=\"width: 1399px;\"></a></p>\n<h3>2. Appeal to the Five Senses</h3>\n<p>When we talk about \"creating an engaging in-store experience\" for consumers, what we’re really talking about is appealing to their five senses. Sound, touch, smell, and taste are the multi-sensory experiences that consumers can’t possibly get online.</p>\n<p>In fact, surveys have determined that “the ability to touch and try on items is<em> three times</em> more influential than other options in a consumer’s decision to make a purchase in a physical store.” When consumers encounter compelling in-store displays that appeal to their senses, they’re more likely to remember the experience and invest in your brand.</p>\n<p>Unique scents, flashing lights, motion-activated displays in static spaces are all great examples of sensory elements that pattern-interrupt the consumer’s common behavior in the retail environment, i.e., catch their attention.</p>\n<p>&nbsp;</p>\n<h3>3. Make the Best Use of Your Space</h3>\n<p>If you heard “engaging” and first thought of a very large, vibrant display, don’t worry! You can design very small, on-the-shelf displays to engage your customers as well.</p>\n<p>In <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\" target=\"_blank\" rel=\"noopener\">industries like cannabis especially</a>, retailers are often constrained to a small amount of real estate; products must be displayed in glass cases or similar environments, and you need innovation to occur on a smaller physical scale.</p>\n<p>For example, cannabis brand Craft came to us when they were looking for ways to differentiate themselves under glass. Rather than taking a square block and putting their logo on it—as often happens with smaller counter displays like these—we cut out an octagon block and included a small video screen to help them stand out among the rest.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/craft\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Craft.png\" alt=\"Craft Cannabis Retail Underglass Display\" width=\"975\" style=\"width: 975px;\"></a></p>\n<p>The bottom line is: Don’t let a small space inhibit your creativity. Sometimes, less is more.</p>\n<h3>4. Maintain Cohesion Across Channels</h3>\n<p>Many consumers today browse online and shop in-store, or visa versa—and 84 percent of those consumers feel retailers need to do more to integrate their online and offline channels.</p>\n<p>At this point, most retailers understand that maintaining their online presence is a critical marketing and sales strategy, but they forget to tell a consistent brand story when they transition between online and in-store channels.</p>\n<p>Creating a cohesive consumer experience between online and in-store channels is two-fold:</p>\n<p><strong>1. Analyze consumer engagement with your digital story. </strong></p>\n<p>What content are they engaging with most? How are they responding to that content? Are these digital personas the same personas you want to engage physically? Which messages are your digital competitors sending out, and how successful have those messages been?</p>\n<p>The answers to these questions will not only help you marry the look and feel of your digital and physical marketing materials, but also help spark creative ideas for engaging in-store display designs.</p>\n<p><strong>2. Get out of the office and profile the environment that will feature your display. </strong></p>\n<p>It’s not always possible for brands to visit all of the stores where their products will be displayed, but designing an engaging, functional, and on-brand display requires an in-depth understanding of human behavior within the physical retail environment.</p>\n<p>Step into the store and try to understand the flow of foot traffic around the store, the types of products that will be displayed near yours, the personalities and demographics of the people who are likely to engage with your display, and other details about the physical environment. The display you create for a large, national retailer might not work in a small, independent folk store, so you need to understand these nuances and account for them in your design.</p>\n<p>Many retailers run digital promotions to drive foot traffic to their brick-and-mortar store, and you never know which consumers will happen upon your display by accident and which ones will be compelled to visit because of their interaction with your digital marketing materials—so maintaining consistency in these campaigns is critical.</p>\n<h2>Make Your Point-of-Purchase Display Pop with InStore Design Display</h2>\n<p>Today’s consumers are looking for “instagrammable” moments when they step into the brick-and-mortar sales environment. The more engaging and experiential your in-store displays are, the more likely you’ll be to retain and grow your customer base.</p>\n<p>But conceptualizing, designing, and delivering the ideal retail display can be a cumbersome process for smaller brands. With years of experience creating custom display and retail environments for retailers and brands, InStore Design Display can provide the end-to-end solution for ideating, developing, and distributing your displays.</p>\n<p>Got a project in mind? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>", "rss_summary" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n", "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Design%20Engaging%20Retail%20Displays.png", "featured_image_alt_text" : "design engaging retail displays", "link_rel_canonical_url" : null, "meta_description" : "As consumer attention spans continue to dwindle, it's critical that you learn how to design an engaging retail display that will compel visitors to purchase. 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Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n<!--more-->\n<p>And to make matters worse for businesses, the average American is exposed to&nbsp;<a href=\"https://www.redcrowmarketing.com/blog/many-ads-see-one-day/\" rel=\"noopener\" target=\"_blank\">4,000 to 10,000 </a>&nbsp;marketing messages per day. That means that in today’s hyper-stimulated and highly distractible market, focus is an invaluable commodity. If retailers can get consumers to stop and focus on their brand or product instead of their cellphone, grocery list, or daydream, then they’ll be much more likely to capture a sale.</p>\n<p>In other words, your in-store display designs need to <strong>engage</strong> your potential customers. They need to compel consumers to stop, interact with the display, seek more information on a given product, and, hopefully, decide to toss it in their shopping cart to give it a try.</p>\n<h2>How to Design Engaging Retail Displays: 4 Expert Tips</h2>\n<h3>1. Clearly Define Your Vision and Scope</h3>\n<p>One of the biggest reasons that brands and retailers hit a wall when designing a new retail display is that they neglected to carefully define their process upfront. If you don’t understand the full scope, vision, and goal for your idea, then you’re going to struggle to bring your ideas to life in a quick and efficient manner.</p>\n<p>For this reason, the team at InStore Design Display has worked to build and refine our&nbsp; five-step&nbsp; design process. By collaborating with our clients heavily in the beginning to understand their brand, products, values, and goals—and setting tentative timelines for the deliverables at each stage—we’re able to put the pivotal solution in our clients hands with speed and agility.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/about#our-process\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/5StepProcess.png\" alt=\"InStore Design Display 5-Step Process\" width=\"1399\" style=\"width: 1399px;\"></a></p>\n<h3>2. Appeal to the Five Senses</h3>\n<p>When we talk about \"creating an engaging in-store experience\" for consumers, what we’re really talking about is appealing to their five senses. Sound, touch, smell, and taste are the multi-sensory experiences that consumers can’t possibly get online.</p>\n<p>In fact, surveys have determined that “the ability to touch and try on items is<em> three times</em> more influential than other options in a consumer’s decision to make a purchase in a physical store.” When consumers encounter compelling in-store displays that appeal to their senses, they’re more likely to remember the experience and invest in your brand.</p>\n<p>Unique scents, flashing lights, motion-activated displays in static spaces are all great examples of sensory elements that pattern-interrupt the consumer’s common behavior in the retail environment, i.e., catch their attention.</p>\n<p>&nbsp;</p>\n<h3>3. Make the Best Use of Your Space</h3>\n<p>If you heard “engaging” and first thought of a very large, vibrant display, don’t worry! You can design very small, on-the-shelf displays to engage your customers as well.</p>\n<p>In <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\" target=\"_blank\" rel=\"noopener\">industries like cannabis especially</a>, retailers are often constrained to a small amount of real estate; products must be displayed in glass cases or similar environments, and you need innovation to occur on a smaller physical scale.</p>\n<p>For example, cannabis brand Craft came to us when they were looking for ways to differentiate themselves under glass. Rather than taking a square block and putting their logo on it—as often happens with smaller counter displays like these—we cut out an octagon block and included a small video screen to help them stand out among the rest.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/craft\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Craft.png\" alt=\"Craft Cannabis Retail Underglass Display\" width=\"975\" style=\"width: 975px;\"></a></p>\n<p>The bottom line is: Don’t let a small space inhibit your creativity. Sometimes, less is more.</p>\n<h3>4. Maintain Cohesion Across Channels</h3>\n<p>Many consumers today browse online and shop in-store, or visa versa—and 84 percent of those consumers feel retailers need to do more to integrate their online and offline channels.</p>\n<p>At this point, most retailers understand that maintaining their online presence is a critical marketing and sales strategy, but they forget to tell a consistent brand story when they transition between online and in-store channels.</p>\n<p>Creating a cohesive consumer experience between online and in-store channels is two-fold:</p>\n<p><strong>1. Analyze consumer engagement with your digital story. </strong></p>\n<p>What content are they engaging with most? How are they responding to that content? Are these digital personas the same personas you want to engage physically? Which messages are your digital competitors sending out, and how successful have those messages been?</p>\n<p>The answers to these questions will not only help you marry the look and feel of your digital and physical marketing materials, but also help spark creative ideas for engaging in-store display designs.</p>\n<p><strong>2. Get out of the office and profile the environment that will feature your display. </strong></p>\n<p>It’s not always possible for brands to visit all of the stores where their products will be displayed, but designing an engaging, functional, and on-brand display requires an in-depth understanding of human behavior within the physical retail environment.</p>\n<p>Step into the store and try to understand the flow of foot traffic around the store, the types of products that will be displayed near yours, the personalities and demographics of the people who are likely to engage with your display, and other details about the physical environment. The display you create for a large, national retailer might not work in a small, independent folk store, so you need to understand these nuances and account for them in your design.</p>\n<p>Many retailers run digital promotions to drive foot traffic to their brick-and-mortar store, and you never know which consumers will happen upon your display by accident and which ones will be compelled to visit because of their interaction with your digital marketing materials—so maintaining consistency in these campaigns is critical.</p>\n<h2>Make Your Point-of-Purchase Display Pop with InStore Design Display</h2>\n<p>Today’s consumers are looking for “instagrammable” moments when they step into the brick-and-mortar sales environment. The more engaging and experiential your in-store displays are, the more likely you’ll be to retain and grow your customer base.</p>\n<p>But conceptualizing, designing, and delivering the ideal retail display can be a cumbersome process for smaller brands. With years of experience creating custom display and retail environments for retailers and brands, InStore Design Display can provide the end-to-end solution for ideating, developing, and distributing your displays.</p>\n<p>Got a project in mind? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>", "postBodyRss" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n<!--more-->\n<p>And to make matters worse for businesses, the average American is exposed to&nbsp;<a href=\"https://www.redcrowmarketing.com/blog/many-ads-see-one-day/\" rel=\"noopener\" target=\"_blank\">4,000 to 10,000 </a>&nbsp;marketing messages per day. That means that in today’s hyper-stimulated and highly distractible market, focus is an invaluable commodity. If retailers can get consumers to stop and focus on their brand or product instead of their cellphone, grocery list, or daydream, then they’ll be much more likely to capture a sale.</p>\n<p>In other words, your in-store display designs need to <strong>engage</strong> your potential customers. They need to compel consumers to stop, interact with the display, seek more information on a given product, and, hopefully, decide to toss it in their shopping cart to give it a try.</p>\n<h2>How to Design Engaging Retail Displays: 4 Expert Tips</h2>\n<h3>1. Clearly Define Your Vision and Scope</h3>\n<p>One of the biggest reasons that brands and retailers hit a wall when designing a new retail display is that they neglected to carefully define their process upfront. If you don’t understand the full scope, vision, and goal for your idea, then you’re going to struggle to bring your ideas to life in a quick and efficient manner.</p>\n<p>For this reason, the team at InStore Design Display has worked to build and refine our&nbsp; five-step&nbsp; design process. By collaborating with our clients heavily in the beginning to understand their brand, products, values, and goals—and setting tentative timelines for the deliverables at each stage—we’re able to put the pivotal solution in our clients hands with speed and agility.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/about#our-process\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/5StepProcess.png\" alt=\"InStore Design Display 5-Step Process\" width=\"1399\" style=\"width: 1399px;\"></a></p>\n<h3>2. Appeal to the Five Senses</h3>\n<p>When we talk about \"creating an engaging in-store experience\" for consumers, what we’re really talking about is appealing to their five senses. Sound, touch, smell, and taste are the multi-sensory experiences that consumers can’t possibly get online.</p>\n<p>In fact, surveys have determined that “the ability to touch and try on items is<em> three times</em> more influential than other options in a consumer’s decision to make a purchase in a physical store.” When consumers encounter compelling in-store displays that appeal to their senses, they’re more likely to remember the experience and invest in your brand.</p>\n<p>Unique scents, flashing lights, motion-activated displays in static spaces are all great examples of sensory elements that pattern-interrupt the consumer’s common behavior in the retail environment, i.e., catch their attention.</p>\n<p>&nbsp;</p>\n<h3>3. Make the Best Use of Your Space</h3>\n<p>If you heard “engaging” and first thought of a very large, vibrant display, don’t worry! You can design very small, on-the-shelf displays to engage your customers as well.</p>\n<p>In <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\" target=\"_blank\" rel=\"noopener\">industries like cannabis especially</a>, retailers are often constrained to a small amount of real estate; products must be displayed in glass cases or similar environments, and you need innovation to occur on a smaller physical scale.</p>\n<p>For example, cannabis brand Craft came to us when they were looking for ways to differentiate themselves under glass. Rather than taking a square block and putting their logo on it—as often happens with smaller counter displays like these—we cut out an octagon block and included a small video screen to help them stand out among the rest.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/craft\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Craft.png\" alt=\"Craft Cannabis Retail Underglass Display\" width=\"975\" style=\"width: 975px;\"></a></p>\n<p>The bottom line is: Don’t let a small space inhibit your creativity. Sometimes, less is more.</p>\n<h3>4. Maintain Cohesion Across Channels</h3>\n<p>Many consumers today browse online and shop in-store, or visa versa—and 84 percent of those consumers feel retailers need to do more to integrate their online and offline channels.</p>\n<p>At this point, most retailers understand that maintaining their online presence is a critical marketing and sales strategy, but they forget to tell a consistent brand story when they transition between online and in-store channels.</p>\n<p>Creating a cohesive consumer experience between online and in-store channels is two-fold:</p>\n<p><strong>1. Analyze consumer engagement with your digital story. </strong></p>\n<p>What content are they engaging with most? How are they responding to that content? Are these digital personas the same personas you want to engage physically? Which messages are your digital competitors sending out, and how successful have those messages been?</p>\n<p>The answers to these questions will not only help you marry the look and feel of your digital and physical marketing materials, but also help spark creative ideas for engaging in-store display designs.</p>\n<p><strong>2. Get out of the office and profile the environment that will feature your display. </strong></p>\n<p>It’s not always possible for brands to visit all of the stores where their products will be displayed, but designing an engaging, functional, and on-brand display requires an in-depth understanding of human behavior within the physical retail environment.</p>\n<p>Step into the store and try to understand the flow of foot traffic around the store, the types of products that will be displayed near yours, the personalities and demographics of the people who are likely to engage with your display, and other details about the physical environment. The display you create for a large, national retailer might not work in a small, independent folk store, so you need to understand these nuances and account for them in your design.</p>\n<p>Many retailers run digital promotions to drive foot traffic to their brick-and-mortar store, and you never know which consumers will happen upon your display by accident and which ones will be compelled to visit because of their interaction with your digital marketing materials—so maintaining consistency in these campaigns is critical.</p>\n<h2>Make Your Point-of-Purchase Display Pop with InStore Design Display</h2>\n<p>Today’s consumers are looking for “instagrammable” moments when they step into the brick-and-mortar sales environment. The more engaging and experiential your in-store displays are, the more likely you’ll be to retain and grow your customer base.</p>\n<p>But conceptualizing, designing, and delivering the ideal retail display can be a cumbersome process for smaller brands. With years of experience creating custom display and retail environments for retailers and brands, InStore Design Display can provide the end-to-end solution for ideating, developing, and distributing your displays.</p>\n<p>Got a project in mind? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n<p>&nbsp;</p>", "postEmailContent" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Design%20Engaging%20Retail%20Displays.png", "postListContent" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Design%20Engaging%20Retail%20Displays.png", "postRssContent" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Design%20Engaging%20Retail%20Displays.png", "postSummary" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n", "postSummaryRss" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "kwsJFLMY", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/Merchandise%20Display%20Best%20Practices%20to%20Increase%20Retail%20Sales.png", "previousPostFeaturedImageAltText" : "best practices for merchandise displays", "previousPostName" : "Merchandise Display Best Practices to Increase Retail Sales", "previousPostSlug" : "insights/merchandise-display-best-practices-to-increase-retail-sales", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1572461636000, "publishDateLocalTime" : 1572461636000, "publishDateLocalized" : { "date" : 1572461636000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696278519826, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/how-to-design-engaging-retail-displays", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<p>Consumer attention spans are dwindling. Surely you’ve read the statistics by now—that over the past 15 years, <a href=\"https://time.com/3858309/attention-spans-goldfish/\" target=\"_blank\" rel=\"noopener\">human attention spans have decreased from 12 to 8.25 seconds</a>, surpassed by that of a goldfish, making <a href=\"https://www.businesswire.com/news/home/20130801006048/en/Survey-Shows-Millennials-Forgetful-Seniors\" target=\"_blank\" rel=\"noopener\">millennials more forgetful than senior citizens.</a></p>\n<!--more-->\n<p>And to make matters worse for businesses, the average American is exposed to&nbsp;<a href=\"https://www.redcrowmarketing.com/blog/many-ads-see-one-day/\" rel=\"noopener\" target=\"_blank\">4,000 to 10,000 </a>&nbsp;marketing messages per day. That means that in today’s hyper-stimulated and highly distractible market, focus is an invaluable commodity. If retailers can get consumers to stop and focus on their brand or product instead of their cellphone, grocery list, or daydream, then they’ll be much more likely to capture a sale.</p>\n<p>In other words, your in-store display designs need to <strong>engage</strong> your potential customers. They need to compel consumers to stop, interact with the display, seek more information on a given product, and, hopefully, decide to toss it in their shopping cart to give it a try.</p>\n<h2>How to Design Engaging Retail Displays: 4 Expert Tips</h2>\n<h3>1. Clearly Define Your Vision and Scope</h3>\n<p>One of the biggest reasons that brands and retailers hit a wall when designing a new retail display is that they neglected to carefully define their process upfront. If you don’t understand the full scope, vision, and goal for your idea, then you’re going to struggle to bring your ideas to life in a quick and efficient manner.</p>\n<p>For this reason, the team at InStore Design Display has worked to build and refine our&nbsp; five-step&nbsp; design process. By collaborating with our clients heavily in the beginning to understand their brand, products, values, and goals—and setting tentative timelines for the deliverables at each stage—we’re able to put the pivotal solution in our clients hands with speed and agility.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/about#our-process\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/5StepProcess.png\" alt=\"InStore Design Display 5-Step Process\" width=\"1399\" style=\"width: 1399px;\"></a></p>\n<h3>2. Appeal to the Five Senses</h3>\n<p>When we talk about \"creating an engaging in-store experience\" for consumers, what we’re really talking about is appealing to their five senses. Sound, touch, smell, and taste are the multi-sensory experiences that consumers can’t possibly get online.</p>\n<p>In fact, surveys have determined that “the ability to touch and try on items is<em> three times</em> more influential than other options in a consumer’s decision to make a purchase in a physical store.” When consumers encounter compelling in-store displays that appeal to their senses, they’re more likely to remember the experience and invest in your brand.</p>\n<p>Unique scents, flashing lights, motion-activated displays in static spaces are all great examples of sensory elements that pattern-interrupt the consumer’s common behavior in the retail environment, i.e., catch their attention.</p>\n<p>&nbsp;</p>\n<h3>3. Make the Best Use of Your Space</h3>\n<p>If you heard “engaging” and first thought of a very large, vibrant display, don’t worry! You can design very small, on-the-shelf displays to engage your customers as well.</p>\n<p>In <a href=\"https://www.instoredesigndisplay.com/blog/6-creative-retail-display-ideas-for-cbd-products\" target=\"_blank\" rel=\"noopener\">industries like cannabis especially</a>, retailers are often constrained to a small amount of real estate; products must be displayed in glass cases or similar environments, and you need innovation to occur on a smaller physical scale.</p>\n<p>For example, cannabis brand Craft came to us when they were looking for ways to differentiate themselves under glass. Rather than taking a square block and putting their logo on it—as often happens with smaller counter displays like these—we cut out an octagon block and included a small video screen to help them stand out among the rest.</p>\n<p><a href=\"https://www.instoredesigndisplay.com/our-work/craft\" rel=\"noopener\" target=\"_blank\"><img src=\"https://cdn2.hubspot.net/hubfs/4871505/Craft.png\" alt=\"Craft Cannabis Retail Underglass Display\" width=\"975\" style=\"width: 975px;\"></a></p>\n<p>The bottom line is: Don’t let a small space inhibit your creativity. Sometimes, less is more.</p>\n<h3>4. Maintain Cohesion Across Channels</h3>\n<p>Many consumers today browse online and shop in-store, or visa versa—and 84 percent of those consumers feel retailers need to do more to integrate their online and offline channels.</p>\n<p>At this point, most retailers understand that maintaining their online presence is a critical marketing and sales strategy, but they forget to tell a consistent brand story when they transition between online and in-store channels.</p>\n<p>Creating a cohesive consumer experience between online and in-store channels is two-fold:</p>\n<p><strong>1. Analyze consumer engagement with your digital story. </strong></p>\n<p>What content are they engaging with most? How are they responding to that content? Are these digital personas the same personas you want to engage physically? Which messages are your digital competitors sending out, and how successful have those messages been?</p>\n<p>The answers to these questions will not only help you marry the look and feel of your digital and physical marketing materials, but also help spark creative ideas for engaging in-store display designs.</p>\n<p><strong>2. Get out of the office and profile the environment that will feature your display. </strong></p>\n<p>It’s not always possible for brands to visit all of the stores where their products will be displayed, but designing an engaging, functional, and on-brand display requires an in-depth understanding of human behavior within the physical retail environment.</p>\n<p>Step into the store and try to understand the flow of foot traffic around the store, the types of products that will be displayed near yours, the personalities and demographics of the people who are likely to engage with your display, and other details about the physical environment. The display you create for a large, national retailer might not work in a small, independent folk store, so you need to understand these nuances and account for them in your design.</p>\n<p>Many retailers run digital promotions to drive foot traffic to their brick-and-mortar store, and you never know which consumers will happen upon your display by accident and which ones will be compelled to visit because of their interaction with your digital marketing materials—so maintaining consistency in these campaigns is critical.</p>\n<h2>Make Your Point-of-Purchase Display Pop with InStore Design Display</h2>\n<p>Today’s consumers are looking for “instagrammable” moments when they step into the brick-and-mortar sales environment. The more engaging and experiential your in-store displays are, the more likely you’ll be to retain and grow your customer base.</p>\n<p>But conceptualizing, designing, and delivering the ideal retail display can be a cumbersome process for smaller brands. 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1565104095883, "crmObjectId" : null, "css" : { }, "cssText" : "", "ctaClicks" : null, "ctaViews" : null, "currentState" : "PUBLISHED", "currentlyPublished" : true, "deletedAt" : 0, "deletedBy" : null, "deletedByEmail" : null, "deletedById" : null, "domain" : "", "dynamicPageDataSourceId" : null, "dynamicPageDataSourceType" : null, "dynamicPageHubDbTableId" : null, "enableDomainStylesheets" : null, "enableGoogleAmpOutputOverride" : false, "enableLayoutStylesheets" : null, "errors" : [ ], "featuredImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/dog%20wash%20sidekick%20impulse%20buy.png", "featuredImageAltText" : "dog wash sidekick display", "featuredImageHeight" : 1680, "featuredImageLength" : 0, "featuredImageWidth" : 3200, "flexAreas" : { }, "folderId" : null, "footerHtml" : null, "freezeDate" : 1515600540000, "generateJsonLdEnabledOverride" : true, "hasContentAccessRules" : false, "hasUserChanges" : true, "headHtml" : null, "header" : null, "htmlTitle" : "How to Capture More Impulse Buys", "id" : 11898115568, "includeDefaultCustomCss" : null, "isCaptchaRequired" : true, "isCrawlableByBots" : false, "isDraft" : false, "isInstanceLayoutPage" : false, "isInstantEmailEnabled" : true, "isPublished" : true, "isSocialPublishingEnabled" : false, "keywords" : [ ], "label" : "How to Capture More Impulse Buys", "language" : "en", "lastEditSessionId" : null, "lastEditUpdateId" : null, "layoutSections" : { }, "legacyBlogTabid" : null, "legacyId" : null, "legacyPostGuid" : null, "linkRelCanonicalUrl" : "", "listTemplate" : "instore_pge_2023/templates/blog-index.html", "liveDomain" : "www.instoredesigndisplay.com", "mab" : false, "mabExperimentId" : null, "mabMaster" : false, "mabVariant" : false, "meta" : { "attached_stylesheets" : [ ], "post_summary" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2></h2></div></header>", "has_user_changes" : true, "last_edit_session_id" : null, "last_edit_update_id" : null, "html_title" : null, "tag_ids" : [ 135463177117 ], "topic_ids" : [ 135463177117 ], "campaign_name" : null, "campaign_utm" : null, "enable_google_amp_output_override" : false, "featured_image" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/dog%20wash%20sidekick%20impulse%20buy.png", "featured_image_alt_text" : "dog wash sidekick display", "link_rel_canonical_url" : "", "meta_description" : "The act of purchasing more than intended is a practice known as impulse buying, and it is a practice that can greatly help to improve your revenue.", "post_body" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2><!--more-->One-Stop Displays</h2>\n<p>A display that includes more than one item, particularly when they all go together and make a complete set, can be a powerful suggestion tool. For instance, if you sell dog shampoo and ear cleaner, pairing them together in a sidekick display can drive sales for both items. Same goes with fishing gear, grouping poles and a variety of lures together in an end cap ensures your customers don't miss out on compatible items.&nbsp;</p>\n<h2>Location is Key</h2>\n<p>Where you set up your<span>&nbsp;</span>point of purchase displays<span>&nbsp;</span>can really make a difference. Studies into<span>&nbsp;</span>retail layout design<span>&nbsp;</span>have shown that when most customers enter a store, they immediately head right, whether consciously or not. So, placing an eye-catching<span>&nbsp;</span>display<span>&nbsp;</span>immediately to the right of your store is a good place to start.</p>\n<p>Another great place to encourage impulse buys is at the checkout counter, where customers are limited in the time they have to decide, and will often grab what they see on the spur of the moment. If you want to keep things interesting, get a display on wheels, or at least one that can be easily moved. Then, retailers can change the display’s location from time to time, giving your customers the joy of “discovering” something wonderful.</p>\n<h2>Spin the Color Wheel</h2>\n<p>There’s a lot of psychology behind the<span>&nbsp;</span>use of colors. Bright colors can quickly attract attention and draw your customers over to your displays to see what you offer. However, they also have the power to repel just as easily. This is because many studies have been done showing that certain colors evoke certain feelings and emotions.</p>\n<p>Different shades of the same color can immediately change the feel. For example, dark red can evoke luxury while bright red often gives a cheap feel. And you should take into consideration the combinations of colors. For example, black gives the impression of power or mystery while certain shades of red can elicit energy and excitement, but if you combine the two, you could falsely give sexual connotations to your display.</p>\n<h2>Mix Up Your In-Store Marketing</h2>\n<p>Location is not the only important factor to keep in mind. Most impulse purchases are items that are marketed at a lower price, making them quite attractive to customers who enjoy getting a deal. Catch the eye of your customers with the use of <span style=\"font-weight: bold;\">signage</span><span>&nbsp;</span>can be very helpful. And placing the product—where it sits on the<span>&nbsp;</span>shelf<span>&nbsp;</span>(such as eye-level)—should be taken into consideration, making it easier for your customers to find what you want them to buy.</p>\n<p>With the right strategies and the right displays, you will have no problem increasing impulse buys by your customers. Need a custom point-of-purchase display for your product? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n</div>\n</header>", "publish_immediately" : true, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696451690486, "rss_body" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2><!--more-->One-Stop Displays</h2>\n<p>A display that includes more than one item, particularly when they all go together and make a complete set, can be a powerful suggestion tool. For instance, if you sell dog shampoo and ear cleaner, pairing them together in a sidekick display can drive sales for both items. Same goes with fishing gear, grouping poles and a variety of lures together in an end cap ensures your customers don't miss out on compatible items.&nbsp;</p>\n<h2>Location is Key</h2>\n<p>Where you set up your<span>&nbsp;</span>point of purchase displays<span>&nbsp;</span>can really make a difference. Studies into<span>&nbsp;</span>retail layout design<span>&nbsp;</span>have shown that when most customers enter a store, they immediately head right, whether consciously or not. So, placing an eye-catching<span>&nbsp;</span>display<span>&nbsp;</span>immediately to the right of your store is a good place to start.</p>\n<p>Another great place to encourage impulse buys is at the checkout counter, where customers are limited in the time they have to decide, and will often grab what they see on the spur of the moment. If you want to keep things interesting, get a display on wheels, or at least one that can be easily moved. Then, retailers can change the display’s location from time to time, giving your customers the joy of “discovering” something wonderful.</p>\n<h2>Spin the Color Wheel</h2>\n<p>There’s a lot of psychology behind the<span>&nbsp;</span>use of colors. Bright colors can quickly attract attention and draw your customers over to your displays to see what you offer. However, they also have the power to repel just as easily. This is because many studies have been done showing that certain colors evoke certain feelings and emotions.</p>\n<p>Different shades of the same color can immediately change the feel. For example, dark red can evoke luxury while bright red often gives a cheap feel. And you should take into consideration the combinations of colors. For example, black gives the impression of power or mystery while certain shades of red can elicit energy and excitement, but if you combine the two, you could falsely give sexual connotations to your display.</p>\n<h2>Mix Up Your In-Store Marketing</h2>\n<p>Location is not the only important factor to keep in mind. Most impulse purchases are items that are marketed at a lower price, making them quite attractive to customers who enjoy getting a deal. Catch the eye of your customers with the use of <span style=\"font-weight: bold;\">signage</span><span>&nbsp;</span>can be very helpful. And placing the product—where it sits on the<span>&nbsp;</span>shelf<span>&nbsp;</span>(such as eye-level)—should be taken into consideration, making it easier for your customers to find what you want them to buy.</p>\n<p>With the right strategies and the right displays, you will have no problem increasing impulse buys by your customers. Need a custom point-of-purchase display for your product? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n</div>\n</header>", "rss_summary" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2></h2></div></header>", "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "head_html" : null, "blog_publish_instant_email_task_uid" : "DONE", "layout_sections" : { }, "public_access_rules" : [ ], "public_access_rules_enabled" : false, "bypass_approvals" : false, "blog_post_schedule_task_uid" : null, "scheduled_update_date" : 0, "featured_image_height" : 1680, "featured_image_width" : 3200 }, "metaDescription" : "The act of purchasing more than intended is a practice known as impulse buying, and it is a practice that can greatly help to improve your revenue.", "metaKeywords" : null, "name" : "How to Capture More Impulse Buys", "nextPostFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/LEWS%20SHOP-IN-A-SHOP%20DISPLAY%20.png", "nextPostFeaturedImageAltText" : "SHOP-IN-A-SHOP DISPLAY", "nextPostName" : "3 Elements of a Great Custom Display", "nextPostSlug" : "insights/3-elements-of-a-great-custom-display", "pageExpiryDate" : null, "pageExpiryEnabled" : null, "pageExpiryRedirectId" : null, "pageExpiryRedirectUrl" : null, "pageRedirected" : false, "pageTitle" : "How to Capture More Impulse Buys", "parentBlog" : { "absoluteUrl" : "https://www.instoredesigndisplay.com/insights", "allowComments" : true, "ampBodyColor" : "#404040", "ampBodyFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampBodyFontSize" : "18", "ampCustomCss" : "", "ampHeaderBackgroundColor" : "#ffffff", "ampHeaderColor" : "#1e1e1e", "ampHeaderFont" : "'Helvetica Neue', Helvetica, Arial, sans-serif", "ampHeaderFontSize" : "36", "ampLinkColor" : "#416bb3", "ampLogoAlt" : "", "ampLogoHeight" : 0, "ampLogoSrc" : "", "ampLogoWidth" : 0, "analyticsPageId" : 11366589319, "attachedStylesheets" : [ { "displayName" : null, "extensionName" : null, "folder" : "Instore Theme/Coded Files", "generatedFromLayoutId" : null, "id" : 29787242691, "isFromLayout" : false, "isReadOnly" : false, "label" : "Instore-blog.css", "path" : "Instore Theme/Coded Files/Instore-blog.css", "screenshotPath" : null, "templateType" : 24, "type" : "cos_extension_resource" } ], "audienceAccess" : "PUBLIC", "businessUnitId" : null, "captchaAfterDays" : 7, "captchaAlways" : false, "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "closeCommentsOlder" : 0, "commentDateFormat" : "medium", "commentFormGuid" : "74dfc8d6-58e9-4bc9-aaef-f95ef912c8da", "commentMaxThreadDepth" : 1, "commentModeration" : false, "commentNotificationEmails" : [ ], "commentShouldCreateContact" : false, "commentVerificationText" : "", "cosObjectType" : "BLOG", "created" : 1563438264426, "createdDateTime" : 1563438264426, "dailyNotificationEmailId" : null, "dateFormattingLanguage" : null, "defaultGroupStyleId" : "", "defaultNotificationFromName" : "", "defaultNotificationReplyTo" : "", "deletedAt" : 0, "description" : "Stay up-to-date on in-store marketing trends with our insights blog. 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Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2><!--more-->One-Stop Displays</h2>\n<p>A display that includes more than one item, particularly when they all go together and make a complete set, can be a powerful suggestion tool. For instance, if you sell dog shampoo and ear cleaner, pairing them together in a sidekick display can drive sales for both items. Same goes with fishing gear, grouping poles and a variety of lures together in an end cap ensures your customers don't miss out on compatible items.&nbsp;</p>\n<h2>Location is Key</h2>\n<p>Where you set up your<span>&nbsp;</span>point of purchase displays<span>&nbsp;</span>can really make a difference. Studies into<span>&nbsp;</span>retail layout design<span>&nbsp;</span>have shown that when most customers enter a store, they immediately head right, whether consciously or not. So, placing an eye-catching<span>&nbsp;</span>display<span>&nbsp;</span>immediately to the right of your store is a good place to start.</p>\n<p>Another great place to encourage impulse buys is at the checkout counter, where customers are limited in the time they have to decide, and will often grab what they see on the spur of the moment. If you want to keep things interesting, get a display on wheels, or at least one that can be easily moved. Then, retailers can change the display’s location from time to time, giving your customers the joy of “discovering” something wonderful.</p>\n<h2>Spin the Color Wheel</h2>\n<p>There’s a lot of psychology behind the<span>&nbsp;</span>use of colors. Bright colors can quickly attract attention and draw your customers over to your displays to see what you offer. However, they also have the power to repel just as easily. This is because many studies have been done showing that certain colors evoke certain feelings and emotions.</p>\n<p>Different shades of the same color can immediately change the feel. For example, dark red can evoke luxury while bright red often gives a cheap feel. And you should take into consideration the combinations of colors. For example, black gives the impression of power or mystery while certain shades of red can elicit energy and excitement, but if you combine the two, you could falsely give sexual connotations to your display.</p>\n<h2>Mix Up Your In-Store Marketing</h2>\n<p>Location is not the only important factor to keep in mind. Most impulse purchases are items that are marketed at a lower price, making them quite attractive to customers who enjoy getting a deal. Catch the eye of your customers with the use of <span style=\"font-weight: bold;\">signage</span><span>&nbsp;</span>can be very helpful. And placing the product—where it sits on the<span>&nbsp;</span>shelf<span>&nbsp;</span>(such as eye-level)—should be taken into consideration, making it easier for your customers to find what you want them to buy.</p>\n<p>With the right strategies and the right displays, you will have no problem increasing impulse buys by your customers. Need a custom point-of-purchase display for your product? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n</div>\n</header>", "postBodyRss" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2><!--more-->One-Stop Displays</h2>\n<p>A display that includes more than one item, particularly when they all go together and make a complete set, can be a powerful suggestion tool. For instance, if you sell dog shampoo and ear cleaner, pairing them together in a sidekick display can drive sales for both items. Same goes with fishing gear, grouping poles and a variety of lures together in an end cap ensures your customers don't miss out on compatible items.&nbsp;</p>\n<h2>Location is Key</h2>\n<p>Where you set up your<span>&nbsp;</span>point of purchase displays<span>&nbsp;</span>can really make a difference. Studies into<span>&nbsp;</span>retail layout design<span>&nbsp;</span>have shown that when most customers enter a store, they immediately head right, whether consciously or not. So, placing an eye-catching<span>&nbsp;</span>display<span>&nbsp;</span>immediately to the right of your store is a good place to start.</p>\n<p>Another great place to encourage impulse buys is at the checkout counter, where customers are limited in the time they have to decide, and will often grab what they see on the spur of the moment. If you want to keep things interesting, get a display on wheels, or at least one that can be easily moved. Then, retailers can change the display’s location from time to time, giving your customers the joy of “discovering” something wonderful.</p>\n<h2>Spin the Color Wheel</h2>\n<p>There’s a lot of psychology behind the<span>&nbsp;</span>use of colors. Bright colors can quickly attract attention and draw your customers over to your displays to see what you offer. However, they also have the power to repel just as easily. This is because many studies have been done showing that certain colors evoke certain feelings and emotions.</p>\n<p>Different shades of the same color can immediately change the feel. For example, dark red can evoke luxury while bright red often gives a cheap feel. And you should take into consideration the combinations of colors. For example, black gives the impression of power or mystery while certain shades of red can elicit energy and excitement, but if you combine the two, you could falsely give sexual connotations to your display.</p>\n<h2>Mix Up Your In-Store Marketing</h2>\n<p>Location is not the only important factor to keep in mind. Most impulse purchases are items that are marketed at a lower price, making them quite attractive to customers who enjoy getting a deal. Catch the eye of your customers with the use of <span style=\"font-weight: bold;\">signage</span><span>&nbsp;</span>can be very helpful. And placing the product—where it sits on the<span>&nbsp;</span>shelf<span>&nbsp;</span>(such as eye-level)—should be taken into consideration, making it easier for your customers to find what you want them to buy.</p>\n<p>With the right strategies and the right displays, you will have no problem increasing impulse buys by your customers. Need a custom point-of-purchase display for your product? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n</div>\n</header>", "postEmailContent" : "<header class=\"entry-header\"> \n <div class=\"entry-content\"> \n <p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p> \n <p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p> \n <p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p> \n <h2></h2>\n </div>\n</header>", "postFeaturedImageIfEnabled" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/dog%20wash%20sidekick%20impulse%20buy.png", "postListContent" : "<header class=\"entry-header\"> \n <div class=\"entry-content\"> \n <p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p> \n <p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p> \n <p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p> \n <h2></h2>\n </div>\n</header>", "postListSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/dog%20wash%20sidekick%20impulse%20buy.png", "postRssContent" : "<header class=\"entry-header\"> \n <div class=\"entry-content\"> \n <p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p> \n <p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p> \n <p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p> \n <h2></h2>\n </div>\n</header>", "postRssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/dog%20wash%20sidekick%20impulse%20buy.png", "postSummary" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2></h2></div></header>", "postSummaryRss" : "<header class=\"entry-header\"> \n <div class=\"entry-content\"> \n <p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p> \n <p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p> \n <p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p> \n <h2></h2>\n </div>\n</header>", "postTemplate" : "instore_pge_2023/templates/blog-post.html", "previewImageSrc" : null, "previewKey" : "BsHJniIW", "previousPostFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/How%20to%20Design%20Engaging%20Retail%20Displays.png", "previousPostFeaturedImageAltText" : "design engaging retail displays", "previousPostName" : "How to Design Engaging Retail Displays", "previousPostSlug" : "insights/how-to-design-engaging-retail-displays", "processingStatus" : "PUBLISHED", "propertyForDynamicPageCanonicalUrl" : null, "propertyForDynamicPageFeaturedImage" : null, "propertyForDynamicPageMetaDescription" : null, "propertyForDynamicPageSlug" : null, "propertyForDynamicPageTitle" : null, "publicAccessRules" : [ ], "publicAccessRulesEnabled" : false, "publishDate" : 1515600540000, "publishDateLocalTime" : 1515600540000, "publishDateLocalized" : { "date" : 1515600540000, "format" : "medium", "language" : null }, "publishImmediately" : true, "publishTimezoneOffset" : null, "publishedAt" : 1696451690486, "publishedByEmail" : null, "publishedById" : 10651595, "publishedByName" : null, "publishedUrl" : "https://www.instoredesigndisplay.com/insights/how-to-capture-more-impulse-buys", "resolvedDomain" : "www.instoredesigndisplay.com", "resolvedLanguage" : null, "rssBody" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. According to research conducted by&nbsp;<a href=\"https://www.invespcro.com/blog/impulse-buying/\" rel=\"noopener\" target=\"_blank\"> Invesp</a>, <span style=\"font-weight: bold;\">\"</span><span><span style=\"font-weight: bold;\">8 out of 10 impulse buys are made in a brick-and-mortar store.\"</span> </span></p>\n<p>Here’s how you can capture more impulse buys with eye-catching point of purchase (POP) displays.</p>\n<h2><!--more-->One-Stop Displays</h2>\n<p>A display that includes more than one item, particularly when they all go together and make a complete set, can be a powerful suggestion tool. For instance, if you sell dog shampoo and ear cleaner, pairing them together in a sidekick display can drive sales for both items. Same goes with fishing gear, grouping poles and a variety of lures together in an end cap ensures your customers don't miss out on compatible items.&nbsp;</p>\n<h2>Location is Key</h2>\n<p>Where you set up your<span>&nbsp;</span>point of purchase displays<span>&nbsp;</span>can really make a difference. Studies into<span>&nbsp;</span>retail layout design<span>&nbsp;</span>have shown that when most customers enter a store, they immediately head right, whether consciously or not. So, placing an eye-catching<span>&nbsp;</span>display<span>&nbsp;</span>immediately to the right of your store is a good place to start.</p>\n<p>Another great place to encourage impulse buys is at the checkout counter, where customers are limited in the time they have to decide, and will often grab what they see on the spur of the moment. If you want to keep things interesting, get a display on wheels, or at least one that can be easily moved. Then, retailers can change the display’s location from time to time, giving your customers the joy of “discovering” something wonderful.</p>\n<h2>Spin the Color Wheel</h2>\n<p>There’s a lot of psychology behind the<span>&nbsp;</span>use of colors. Bright colors can quickly attract attention and draw your customers over to your displays to see what you offer. However, they also have the power to repel just as easily. This is because many studies have been done showing that certain colors evoke certain feelings and emotions.</p>\n<p>Different shades of the same color can immediately change the feel. For example, dark red can evoke luxury while bright red often gives a cheap feel. And you should take into consideration the combinations of colors. For example, black gives the impression of power or mystery while certain shades of red can elicit energy and excitement, but if you combine the two, you could falsely give sexual connotations to your display.</p>\n<h2>Mix Up Your In-Store Marketing</h2>\n<p>Location is not the only important factor to keep in mind. Most impulse purchases are items that are marketed at a lower price, making them quite attractive to customers who enjoy getting a deal. Catch the eye of your customers with the use of <span style=\"font-weight: bold;\">signage</span><span>&nbsp;</span>can be very helpful. And placing the product—where it sits on the<span>&nbsp;</span>shelf<span>&nbsp;</span>(such as eye-level)—should be taken into consideration, making it easier for your customers to find what you want them to buy.</p>\n<p>With the right strategies and the right displays, you will have no problem increasing impulse buys by your customers. Need a custom point-of-purchase display for your product? <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a>, and we'll get started.</p>\n</div>\n</header>", "rssSummary" : "<header class=\"entry-header\">\n<div class=\"entry-content\">\n<p>How many times have you heard customers say that they came in looking for just one or two items, yet they are standing at checkout with several more?</p>\n<p>The act of purchasing more than intended is a practice known as <span style=\"font-weight: bold;\">impulse buying</span>, and it is a practice that can greatly improve your revenue. Impulses are powerful…if you know how to tap into them. 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Here are the 3 elements of creating a great custom display to do just that.", "post_body" : "<p>As a brand, your primary goal is to sell your product. But it’s not enough to simply place what you offer on tables, racks, and shelves in a retail setting. Your customers need to be attracted to what you’re selling.</p>\n<p>But how do you catch their eye and draw them in? A great custom display is the perfect way to entice shoppers to notice your products. Here are the 3 elements of creating a great custom display to do just that.</p>\n<!--more-->\n<h2 style=\"font-weight: normal;\">#1. A Tangible Goal</h2>\n<p>In order to have a great custom display, you need to know what it is exactly that you want to sell. In other words, you need to have a tangible goal. For example, if you are an electronics store, and you want to sell the latest piece of technology, you need to have that in mind. Different items are going to require different displays. Clothes will differ from home goods, which will differ from sports equipment. Even different types of clothing (business, casual, athletic wear) will have specific needs. Know exactly what you are aiming to sell before you even start building your display.</p>\n<h2 style=\"font-weight: normal;\">#2. The Right Materials</h2>\n<p>Once you know what you want to sell, the next step is knowing the materials that you are going to need. Whether you want wooden fixtures (which can be used to create anything from a rustic to a modern feel), acrylics<span>&nbsp;</span>(which disappear under and around your products, allowing them to shine on their own), or something totally unique, it is important to figure out exactly what is that you want and will work best to showcase your products and get them off the displays and into the homes of your customers.</p>\n<h2 style=\"font-weight: normal;\">#3. 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Our designers can work from anything, even a sketch on a piece of scrap paper.</p>\n<p>Before your final display can be created, a prototype must be made up to make sure that you are happy with the display, and it will be both appealing and functional. Once it has your stamp of approval, then it's time to produce your display, whether it’s 100 pieces or 10,000 pieces, then fulfill and pack it up for distribution to retail stores.</p>\n<p>When you’re ready to start planning your custom display, InStore Design Display is here to help. Our craftsmen and women can help bring your design dreams to life. <a href=\"/request-a-consult\" rel=\"noopener\" target=\"_blank\">Request a consult</a> today, and we'll get started.</p>", "publish_immediately" : false, "use_featured_image" : true, "published_by_id" : 10651595, "published_at" : 1696449032310, "rss_body" : "<p>As a brand, your primary goal is to sell your product. 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