It feels good to win. It feels even better knowing we supply our clients with distinctive displays that score big at point of sale.
On March 19, 2014, Point of Purchase Advertising International (POPAI) held its 56th Annual Outstanding Marketing at Retail Achievement(OMA) Awards Competition at GlobalShop in Las Vegas. More than 460 entrants from 75 companies entered in 27 different industry categories. Judges represented all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. That’s a lot of numbers and a lot of people, but we managed to make out pretty well!
We are proud to announce that our custom POP division,InStore Innovation Group, won two different awards for the same display! The Budget Award recognizes entries that had the greatest impact while being budget-conscious, and we earned a bronze design award in the Specialty Retailer category.
Bayer Seresto Spinner for Bayer Healthcare in Las Vegas
Designed to launch Bayer’s innovative flea and tick collars in veterinary clinics, the Bayer Seresto Spinner needed to be highly shoppable, informative and eye-catching. Also, to meet category requirements, this display had to cost less than $100 to produce. In the end, it brought our client a 1,500% ROI! We call that a win-win and can’t wait to work on more ideas for next year’s competition!
See more of IDD’s striking, point-of-purchase displays on ourcustom website. And let us know your favorite!
Ready to elevate your retail display or environment experience? Let’s get you to a human.