InStore Design Display is excited to welcome a new member to our growing team — Christine Wright. She joins our team as a senior account director and brings a blend of sales and marketing skills to IDD. Christine's 20 years of expertise in mass retail spans everything from point-of-purchase signing programs to full display rollouts. If you've been in Walmart's jewelry department lately, you've seen her creativity at work. 

Are you a KC Native? No, I'm an Illinois farm girl. However, I've lived in Kansas City longer than in Illinois. I came here right after college and never left except for a year in Panama. I was young and had the opportunity to live there for free. But, I was glad to come back to the good ol' USA.

Favorite KC BBQ? While I didn't grow up on barbeque in Illinois, Kansas City Joe's Kansas City Bar-B-Que is my favorite.

Favorite spot to grab a cocktail? I've become a fan of hard cider cocktails. The best ones are in Northwest Arkansas where there are a number of hard cider microbreweries.

Tell us a little about your family. I'm a single mom with three kiddos. My oldest is eighteen and just graduated from high school. She's into nursing and already has her CNA license. My second daughter is 15 and will be a sophomore. She's into competitive gymnastics. And my son is 10, and baseball is his life.

What are some of your hobbies? I'm an outdoorsy person so when I have the time, I'm gardening, hiking, or kayaking. However, it seems like running after my three kids consumes my time for hobbies. 

Are there any causes you are passionate about? The March of Dimes, Ronald McDonald House, and Children's Mercy Hospital are organizations I support. For more than 15 years, I was involved with the March of Dimes' Bikers for Babies event. I provided my marketing and graphic design skills to help with brochures, posters, and magazines. I became familiar with those organizations because my oldest daughter has a rare genetic condition. We spent a lot of time at Children's Mercy when she was little and took full advantage of what the Ronald McDonald House had to offer.

Favorite sports team? Any team my kids are on. I'm also a true Chiefs and Royals fan. 

Why did you join the team at InStore Design Display? I could tell it was a forward looking company that valued my design expertise and retail knowledge, not just my client base. This position allows me to do what I'm most passionate about — being creative. At IDD, I have the opportunity to design displays with a supportive team working together. I'm fortunate my project manager Cheryl Myers was able to come with me to IDD. I've taken my team with me every time I've moved companies. I know that I'm only as good as the people working with me. 

InStore Design Display wouldn't exist without the uniquely talented and hardworking team members we have been fortunate enough to attract. We are excited to have Christine on the team and look forward to all the great things she will contribute to IDD and our clients. Christine's a regular contributor on LinkedIn, follow her there and see what's in-store for retail display design + build.