If you own a retail store, it’s no secret that back-to-school (B2S) season starts that upward financial climb towards fourth quarter. Fourth quarter, the crazy (yet bittersweet) holiday season. Did you know that B2S shopping is the second largest (behind winter holidays) shopping season of the year? Your customers are back from summer vacations and are ready to visit your store to ensure their children and themselves are ready for the school year. Whether you’re specialty is books, office supplies, electronics or clothing… I’ve created this infographic to show some interesting facts about back-to-school season.