If you own a retail store, it’s no secret that back-to-school (B2S) season starts that upward financial climb towards fourth quarter. Fourth quarter, the crazy (yet bittersweet) holiday season. Did you know that B2S shopping is the second largest (behind winter holidays) shopping season of the year? Your customers are back from summer vacations and are ready to visit your store to ensure their children and themselves are ready for the school year. Whether you’re specialty is books, office supplies, electronics or clothing… I’ve created this infographic to show some interesting facts about back-to-school season.
B2S Facts courtesy of: National Retail Federation and usatrade.cencus.gov
Some Quick & Helpful Hints for Back-to-School Season
- Try leveraging your social media accounts by creating visually exciting photos of your merchandise to urge consumers to visit you in person.
- Sending B2S related emails with related promotions to your consumers to remind them why they love coming to your store!
- Merchandising an entire section devoted to B2S items can make your customers happy with a quick and easy visit.
- The number of procrastinators is up from 25% to 30% up this year, according to the NRF, so don’t expect the B2S crowds to let up anytime soon.
If you’re in need of merchandising essentials to ensure you’re ready for back-to-school crowds, be sure to check out some of our favorites like our Kraft Shopping Bags and Tissue Paper, Tagging Guns, and hangers.
Do you have interesting facts or helpful tips concerning back-to-school season? We would love to hear them in the comments below!