Shopping is big business. And the way merchandise is displayed has the power to increase sales, tenfold. That’s why we work hard at IDD to provide so many different display options. Which brings us to a trending topic among merchandisers:the psychology of discount shopping.
News on the street (in our industry anyway) is that the way items are displayed directly affects consumers, therefore affecting sales. We know window displays have the power to lure people in, and in-store presentation is just as powerful. Do consumers feel they are getting a better deal if retail displays and clothing racks are a jumbled mess? Or does their perception of value increase if a store displays fewer items in a perfect order?
The answer: it’s both.
It depends on the shop. Think boutique versus bargain shopping, high-end department stores verses outlets. And that’s exactly what companies that own both are doing — separating mess from dress so customers think they’re getting a better deal at the outlet and better quality at the boutique.