Posts by Shana Ryan

2 min read

Display Marketing

The Key to a Successful Retail Display: An Effective Project Brief

1 min read

Display Marketing

Getting Clear Upfront: The 12-Point Preparation Checklist

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As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers. \n", "post_body" : "In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers. \n\n<h2>1. Understand the Power of Placement</h2>\nEnd caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior. \n<h2>2. Tailor Designs to Suit the Store and Audience</h2>\n\nEvery retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners. \n<h2>3. Keep it Simple Yet Impactful</h2>\n\nEnd cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling</h2>\nUse your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale. \n<h2>5. Leverage Seasonal and Promotional Themes</h2>\nAlign your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners. \n<h2>6. Ensure Accessibility and Convenience</h2>\nConvenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></h2>\n<h2>7. Monitor and Adapt Based on Performance</h2>\nThe retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners. \n<h2>8. Foster Collaborative Partnerships with Retailers</h2>\nBuild strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. 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Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior. \n<h2>2. Tailor Designs to Suit the Store and Audience</h2>\n\nEvery retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners. \n<h2>3. Keep it Simple Yet Impactful</h2>\n\nEnd cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling</h2>\nUse your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale. \n<h2>5. Leverage Seasonal and Promotional Themes</h2>\nAlign your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners. \n<h2>6. Ensure Accessibility and Convenience</h2>\nConvenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></h2>\n<h2>7. Monitor and Adapt Based on Performance</h2>\nThe retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners. \n<h2>8. Foster Collaborative Partnerships with Retailers</h2>\nBuild strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence. \nAs we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. \nAt InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. 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As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers. \n\n<h2>1. Understand the Power of Placement</h2>\nEnd caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior. \n<h2>2. Tailor Designs to Suit the Store and Audience</h2>\n\nEvery retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners. \n<h2>3. Keep it Simple Yet Impactful</h2>\n\nEnd cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling</h2>\nUse your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale. \n<h2>5. Leverage Seasonal and Promotional Themes</h2>\nAlign your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners. \n<h2>6. Ensure Accessibility and Convenience</h2>\nConvenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></h2>\n<h2>7. Monitor and Adapt Based on Performance</h2>\nThe retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners. \n<h2>8. Foster Collaborative Partnerships with Retailers</h2>\nBuild strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence. \nAs we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. \nAt InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!  \n{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}\n \n<a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></a>\n ", "postBodyRss" : "In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers. \n\n<h2>1. Understand the Power of Placement</h2>\nEnd caps are like the shop windows of the retail world—they draw attention and drive impulse purchases. Understanding the psychology behind consumer behavior is crucial. Placing high-margin or new products on end caps can entice shoppers to make unplanned purchases. Analyze foot traffic patterns within the store to identify the most strategic end cap locations for your products, appealing to potential CPG partners looking for insights into shopper behavior. \n<h2>2. Tailor Designs to Suit the Store and Audience</h2>\n\nEvery retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners. \n<h2>3. Keep it Simple Yet Impactful</h2>\n\nEnd cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling</h2>\nUse your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale. \n<h2>5. Leverage Seasonal and Promotional Themes</h2>\nAlign your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners. \n<h2>6. Ensure Accessibility and Convenience</h2>\nConvenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></h2>\n<h2>7. 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By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence. \nAs we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. \nAt InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!  \n{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}\n \n<a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></a>\n ", "postEmailContent" : "In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. 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Tailor Designs to Suit the Store and Audience</h2>\n\nEvery retailer has its unique aesthetic and shopper demographic. The key is to find a balance between blending your end cap with the overall store ambiance while standing out enough to grab attention. Consider the preferences and shopping habits of Target and Walmart shoppers when designing your displays, showcasing your ability to tailor solutions to specific retailer environments—a key selling point for potential CPG partners. \n<h2>3. Keep it Simple Yet Impactful</h2>\n\nEnd cap displays have limited space, so it's essential to make every inch count. Opt for clean, uncluttered designs that highlight your products' key features and benefits. Use eye-catching graphics, bold colors, and concise messaging to grab attention from afar, showcasing your expertise in creating visually impactful displays that resonate with consumers and potential CPG partners alike. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%201-1.png\" width=\"3200\" height=\"1680\" loading=\"lazy\" alt=\"End cap ideas Woof Wash Elanco Seresto\" style=\"height: auto; max-width: 100%; width: 3200px;\"></h2>\n<h2>4. Focus on Brand Storytelling</h2>\nUse your end cap displays as a storytelling platform to connect with shoppers on an emotional level. Showcase your brand's values, heritage, and unique selling points through compelling visuals and messaging. Incorporate elements that evoke curiosity and spark engagement, highlighting your ability to create immersive brand experiences—a valuable asset for CPG brands seeking partners who can effectively communicate their brand story at the point of sale. \n<h2>5. Leverage Seasonal and Promotional Themes</h2>\nAlign your end cap displays with seasonal trends, holidays, or promotional campaigns to maximize relevance and appeal. Whether it's back-to-school essentials, holiday gift sets, or summer-themed products, tailor your displays to resonate with the current shopping mindset. Limited-time offers and exclusive deals can further reward impulse purchases, demonstrating your agility in adapting to market trends and driving sales for potential CPG partners. \n<h2>6. Ensure Accessibility and Convenience</h2>\nConvenience is paramount for today's busy shoppers. Make sure your end cap displays are easily accessible and navigable. Arrange products logically, with clear signage and pricing information. Consider incorporating interactive elements or product demonstrations to enhance the shopping experience and drive conversions, showcasing your commitment to creating consumer-friendly displays that drive results for potential CPG partners. \n<h2><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20ideas%202-1.png\" width=\"800\" height=\"420\" loading=\"lazy\" alt=\"End cap ideas Arctic Ice Thinx\" style=\"height: auto; max-width: 100%; width: 800px;\"></h2>\n<h2>7. Monitor and Adapt Based on Performance</h2>\nThe retail landscape is ever evolving, so it's crucial to continuously monitor the performance of your end cap displays and adjust strategies accordingly. Track sales metrics, shopper feedback, and competitive insights to gauge effectiveness. Experiment with different layouts, product placements, and messaging to optimize results over time, demonstrating your dedication to data-driven decision-making and delivering measurable results for potential CPG partners. \n<h2>8. Foster Collaborative Partnerships with Retailers</h2>\nBuild strong relationships with store managers and merchandising teams to gain valuable insights and support for your end cap initiatives. Collaborate on co-branded promotions, exclusive product launches, or cross-promotional campaigns to drive mutual success. By working together as strategic partners, you can maximize the impact of your end cap displays and enhance the overall shopping experience for consumers while showcasing your ability to collaborate effectively with retailers—a key selling point for potential CPG partners seeking collaborative and innovative solutions to enhance their retail presence. \nAs we wrap up, remember that success in retail isn't just about the display—it's about the connection you forge with your audience. By implementing these strategies and fostering collaborative partnerships, your CPG brand can create end cap displays that not only catch the eye, but also resonate with shoppers on a deeper level. \nAt InStore Design Display, we're here to support you every step of the way. So, let's continue to innovate, inspire, and create displays that truly stand out in the bustling world of retail. Cheers to your continued success!  \n{{cta('e2c608ea-fc13-43c8-a18b-e701c9576dd3')}}\n \n<a href=\"https://linkedin.com/in/shanaryankc\" rel=\"noopener\"><img src=\"https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/shana%20bio.png\" width=\"3200\" height=\"400\" loading=\"lazy\" alt=\"shana bio\" style=\"height: auto; max-width: 100%; width: 3200px;\"></a>\n ", "rssSummary" : "In the fast-paced world of retail, mastering the nuances of end cap displays can be a game-changer for consumer product goods (CPG) companies. As someone deeply entrenched in this space, I've had the pleasure of assisting many CPG brands in crafting captivating displays for retailers like Walmart, Petco, and Tractor Supply. To help your brand stand out in-store, I'm excited to share some insider tips and tricks that can help take your end cap displays to the next level and leave a lasting impression on Target and Walmart shoppers. \n", "rssSummaryFeaturedImage" : "https://4871505.fs1.hubspotusercontent-na1.net/hubfs/4871505/End%20cap%20displays.png", "scheduledUpdateDate" : 0, "screenshotPreviewTakenAt" : 1711410680881, "screenshotPreviewUrl" : "https://cdn1.hubspot.net/hubshotv3/prod/e/0/9273403f-6201-40c6-846f-9103bd73abf7.png", "sections" : { }, "securityState" : "NONE", "siteId" : null, "slug" : "insights/boost-sales-and-visibility-strategies-for-end-cap-retail-displays", "stagedFrom" : null, "state" : "PUBLISHED", "stateWhenDeleted" : null, "styleOverrideId" : null, "subcategory" : "normal_blog_post", "syncedWithBlogRoot" : true, "tagIds" : [ 135463177117, 135463177313 ], "tagList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695058018352, "deletedAt" : 0, "description" : "", "id" : 135463177313, "label" : "End Cap Display", "language" : "en", "name" : "End Cap Display", "portalId" : 4871505, "slug" : "end-cap-display", "translatedFromId" : null, "translations" : { }, "updated" : 1695743850485 } ], "tagNames" : [ "Display Marketing", "End Cap Display" ], "teamPerms" : [ ], "templatePath" : "", "templatePathForRender" : "instore_pge_2023/templates/blog-post.html", "textToAudioFileId" : null, "textToAudioGenerationRequestId" : null, "themePath" : null, "themeSettingsValues" : null, "title" : "Boost Sales and Visibility: 8 Strategies for End Cap Retail Displays", "tmsId" : null, "topicIds" : [ 135463177117, 135463177313 ], "topicList" : [ { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695057852462, "deletedAt" : 0, "description" : "", "id" : 135463177117, "label" : "Display Marketing", "language" : "en", "name" : "Display Marketing", "portalId" : 4871505, "slug" : "display-marketing", "translatedFromId" : null, "translations" : { }, "updated" : 1695057852462 }, { "categoryId" : 3, "cdnPurgeEmbargoTime" : null, "contentIds" : [ ], "cosObjectType" : "TAG", "created" : 1695058018352, "deletedAt" : 0, "description" : "", "id" : 135463177313, "label" : "End Cap Display", "language" : "en", "name" : "End Cap Display", "portalId" : 4871505, "slug" : "end-cap-display", "translatedFromId" : null, "translations" : { }, "updated" : 1695743850485 } ], "topicNames" : [ "Display Marketing", "End Cap Display" ], "topics" : [ 135463177117, 135463177313 ], "translatedContent" : { }, "translatedFromId" : null, "translations" : { }, "tweet" : null, "tweetAt" : null, "tweetImmediately" : false, "unpublishedAt" : 0, "updated" : 1711410680236, "updatedById" : 50500642, "upsizeFeaturedImage" : false, "url" : "https://www.instoredesigndisplay.com/insights/boost-sales-and-visibility-strategies-for-end-cap-retail-displays", "useFeaturedImage" : true, "userPerms" : [ ], "views" : null, "visibleToAll" : null, "widgetContainers" : { }, "widgetcontainers" : { }, "widgets" : { } })

6 min read

Display Marketing

Boost Sales and Visibility: 8 Strategies for End Cap Retail Displays

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Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n", "post_body" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n\nFrom wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and WOWs. Consider these four examples as effective ways to highlight in-store products.\n<h2>1. Illuminated Countertop Displays</h2>\nCountertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.        <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">\n<h2>2. Light-Up In-Aisle Custom Retail Displays </h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—something we do regularly with our sales and design team members to stay abreast of emerging trends. A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs. \n<h2>3. End cap Displays with Lights </h2>\n<a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\">End cap displays</a> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\">\n<h2> </h2>\n<h2>4. Well-Lit Display Cases</h2>\nWhile the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\">\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\nWhether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "rss_summary" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n", "rss_body" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n\nFrom wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and WOWs. Consider these four examples as effective ways to highlight in-store products.\n<h2>1. Illuminated Countertop Displays</h2>\nCountertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.        <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">\n<h2>2. Light-Up In-Aisle Custom Retail Displays </h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—something we do regularly with our sales and design team members to stay abreast of emerging trends. A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs. \n<h2>3. End cap Displays with Lights </h2>\n<a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\">End cap displays</a> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\">\n<h2> </h2>\n<h2>4. Well-Lit Display Cases</h2>\nWhile the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\">\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\nWhether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "tag_ids" : [ 11892358208 ], "topic_ids" : [ 11892358208 ], "enable_google_amp_output_override" : false, "generate_json_ld_enabled" : true, "public_access_rules_enabled" : false, "public_access_rules" : [ ], "composition_id" : 0, "is_crawlable_by_bots" : false, "blog_post_schedule_task_uid" : null, "blog_publish_to_social_media_task" : "DONE_NOT_SENT", "blog_publish_instant_email_task_uid" : "DONE", "blog_publish_instant_email_campaign_id" : null, "blog_publish_instant_email_retry_count" : null, "keywords" : [ ], "html_title" : "4 Types of Illuminated In-Store Displays to Grow Your Retail Business", "use_featured_image" : true, "past_mab_experiment_ids" : [ ], "deleted_by" : null, "featured_image_alt_text" : "illuminated in store display", "property_for_dynamic_page_title" : null, "property_for_dynamic_page_slug" : null, "property_for_dynamic_page_meta_description" : null, "property_for_dynamic_page_featured_image" : null, "property_for_dynamic_page_canonical_url" : null, "preview_image_src" : null, "legacy_blog_tabid" : null, "legacy_post_guid" : null, "performable_variation_letter" : null, "style_override_id" : null, "has_user_changes" : true, "css" : { }, "css_text" : "", "unpublished_at" : 1627336781587, "published_by_id" : 10651595, "allowed_slug_conflict" : false, "layout_sections" : { }, "ai_features" : null, "publish_timezone_offset" : null, "theme_settings_values" : null, "meta_description" : "Consider these four examples as effective ways to highlight in-store products through the use of illuminated in-store retail displays. 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Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n\nFrom wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and WOWs. Consider these four examples as effective ways to highlight in-store products.\n<h2>1. Illuminated Countertop Displays</h2>\nCountertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.        <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">\n<h2>2. Light-Up In-Aisle Custom Retail Displays </h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—something we do regularly with our sales and design team members to stay abreast of emerging trends. A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs. \n<h2>3. End cap Displays with Lights </h2>\n<a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\">End cap displays</a> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\">\n<h2> </h2>\n<h2>4. Well-Lit Display Cases</h2>\nWhile the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\">\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\nWhether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "postBodyRss" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n\nFrom wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and WOWs. Consider these four examples as effective ways to highlight in-store products.\n<h2>1. Illuminated Countertop Displays</h2>\nCountertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.        <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">\n<h2>2. Light-Up In-Aisle Custom Retail Displays </h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—something we do regularly with our sales and design team members to stay abreast of emerging trends. A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs. \n<h2>3. End cap Displays with Lights </h2>\n<a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\">End cap displays</a> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\">\n<h2> </h2>\n<h2>4. Well-Lit Display Cases</h2>\nWhile the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\">\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\nWhether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "postEmailContent" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.", "postFeaturedImageIfEnabled" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "postListContent" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.", "postListSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "postRssContent" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.", "postRssSummaryFeaturedImage" : "https://f.hubspotusercontent00.net/hubfs/4871505/lighting%20in%20displays.png", "postSummary" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n", "postSummaryRss" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. 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Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. Modern technology offers more flexible lighting options—ones that are cool-burning, wireless, highly efficient, and effective.\n\nFrom wireless lighting for countertop displays to end caps that wow with dancing lights, these types of fixtures shine thanks to illumination that truly attracts and WOWs. Consider these four examples as effective ways to highlight in-store products.\n<h2>1. Illuminated Countertop Displays</h2>\nCountertop displays work out well to temporarily display high-demand products or new brands. The one thing these countertop displays can lack is proper illumination. Typically, the interior of a counter is illuminated with either its own lighting or overhead spotlights in the store. Therefore, a countertop setup may not always be cast in the best lighting. Incorporating lights directly into the display, as with the Kushy Punch and Wind cannabis displays, is a simple solution. The integrated lighting not only illuminates the product for easy visibility, but also the brand name, which can be just as worthy of attention. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Kushy-Punch%20display.png\" alt=\"cannabis lighted countertop display 1\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">.        <img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/Cannabis%20Display%20Case%20Renderings%203.png\" alt=\"cannabis lighted countertop display\" width=\"350\" loading=\"lazy\" style=\"width: 350px; margin: 30px 0px;\">\n<h2>2. Light-Up In-Aisle Custom Retail Displays </h2>\n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1468-preview-1.jpg\" alt=\"in-aisle display with illumination\" width=\"423\" loading=\"lazy\" style=\"width: 423px; margin: 5px auto; display: block;\">From <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">cosmetics</a> to wearable technology, in-aisle displays with lighting help brands stand out. Even the simplest shelf-seated custom retail display is far more visually enticing with some level of lighting. Check out this Fitbit in-aisle display with lights Team IDD saw on a recent field trip—something we do regularly with our sales and design team members to stay abreast of emerging trends. A simple LED light bar across the back illuminates the product while the brand name gets a spark of personality with embedded bulbs. \n<h2>3. End cap Displays with Lights </h2>\n<a href=\"https://www.instoredesigndisplay.com/blog/5-ways-endcap-displays-can-help-you-sell-more-product\">End cap displays</a> work well for creating product visibility. On our field trip, we noticed how the beauty industry is leading the way with the use of lighting in end cap displays as shown in the pictured Revolution and Tan Towel end caps. Regardless of the type of inventory that makes its way onto an end cap display, lighting can add that extra pop to <a href=\"/blog/how-to-capture-more-impulse-buys\" rel=\"noopener\" target=\"_blank\">capture the attention of browsing customers</a> just a bit more effectively than usual. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1460.jpeg\" alt=\"End cap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; float: left; margin: 30px 0px;\"><img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/IMG_1443-preview-1.jpg\" alt=\"Endcap with lighting \" width=\"276\" loading=\"lazy\" style=\"width: 276px; margin: 30px auto; display: block;\">\n<h2> </h2>\n<h2>4. Well-Lit Display Cases</h2>\nWhile the traditional way of illuminating display cases in the past most often involved permanent fixtures with adjustable spotlights in the ceiling, in-case lighting makes more sense. Lighting from within a <a href=\"/blog/retail-display-case-inspiration-to-grow-your-cosmetics-company\" rel=\"noopener\" target=\"_blank\">display case</a> encapsulates the radiated light in a way that aptly portrays products from all angles. In industries where products must be protected in a display case like the <a href=\"/blog/3-important-retail-display-attributes-in-cannabis-cbd-dispensaries\" rel=\"noopener\" target=\"_blank\">cannabis industry</a>, the added lighting is especially valuable; consumers won't always have to ask to retrieve a case-held product to see it well. \n<img src=\"https://f.hubspotusercontent00.net/hubfs/4871505/cefbfe6c-2370-4ba3-8190-50407792eaea.jpg\" alt=\"Display cases with lighting\" width=\"400\" loading=\"lazy\" style=\"width: 400px; margin: 30px auto; display: block;\">\n<h2>Ready to WOW with an Illuminated Custom Retail Display?</h2>\nWhether you are highlighting a particular brand or high-profit merchandise, lighting can be the custom retail display feature that sets your product apart. When you’re ready to get started with your own custom display creations—with lighting or without—<a href=\"/request-a-consult\" rel=\"noopener\">reach out to us</a> at InStore Design Display to discuss your needs, and we’ll let you know how we can help. \n{{cta('25f8a779-b6ef-4702-8b5f-84eb8b94de53','justifycenter')}}", "rssSummary" : "The eyes are naturally drawn to illumination. Consider how those golden arches attract your attention from great distances or how retailers once used flashing lights to signify major sales events. While illumination has always been an effective sales tool, lighting up a custom retail display has never been simpler than it is today. 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4 Types of Illuminated In-Store Displays to Grow Your Retail Business

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4 Types of Illuminated In-Store Displays to Grow Your Retail Business

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