In today’s cutthroat competitive world, having a good product isn’t enough. You need to do something new and eye-catching to draw customer attention. That’s where using LED lights to enhance your point of purchase (POP) displays can help.
Why Do Customers Gravitate to LED Lights?
Studies show that customers’ eyes naturally gravitate toward contrasting light. When you are walking through any store, which would grab your attention first: a display with two to three colors or a display with LEDs? The one with LEDs right? This shows the power LEDs hold in catching customers early and providing them a positive brand experience.
Why LED Lights Are a Better Choice
Along with making your store shine, LED lights can also help save energy. According to the U.S. Department of Energy, LED lighting uses at least 75% less energy than typical incandescent light bulbs, making it a cost-effective and environmentally friendly option in the long run.
The best part? LED lights last up to 25 times longer, so you don’t have to replace them as often. This reduces overhead costs over time and offers a more hassle-free experience.
Considerations When Choosing LED Lights for Your POP Displays
Interested in using LED to enhance your retail store designs? Before you run to the hardware store, there are three key considerations that will impact the effectiveness and cost of your design. Those considerations are brightness, energy efficiency, and color temperature.
1. Brightness
Whether you choose incandescent or LED lighting, consider the optimal levels of brightness. Too bright, and it will hurt the eyes; too dim, and it will dull the appearance of your products.
If you’re currently using incandescent and want to switch to LED, here are some guidelines from by the U.S. Department of Energy to ensure you are choosing the right level of brightness for your LED lights:
- 100-watt incandescent = 1600 lumens LED
- 75-watt incandescent = 1100 lumens LED
- 60-watt incandescent = 800 lumens LED
- 40-watt incandescent = 450 lumens LED
2. Energy Efficiency
If you want to increase the number of lights around your POP displays without spending a lot of money, consider the energy efficiency rating of the lights you are purchasing.
LED lighting uses less energy to deliver similar levels of brightness as incandescent lighting, so you can install more lights without driving up your electricity bills.
3. Color Temperature
One of the most important factors to consider when choosing LED lights is the color temperature, which is a spectrum ranging from warm to cool appearing lights. The lower the Kelvin measurement, the warmer (more red-like) the light will be. The higher the Kelvin measurement, the cooler (more blue-like) the light will appear.
Choose a color temperature that attracts customers and makes them feel at ease while shopping. For a warm vibe, select 1700K to 3000K. If you prefer a cooler look, pick LEDs measuring 4000K.
Examples of LED Lights in POP Displays
Here are four examples of how LED lights can enhance your POP displays.
Tidal/Sprint (Now T-Mobile) 
This Tidal/Sprint display gets LED lighting right. The lights highlight the product smartly to draw attention while offering enough illumination to view the creative details.
Ultimate Ears (UE) Wireless Speakers
You can’t help but notice this creative LED display highlighting the logo and the product, giving the section a luxurious appearance. The bright white color temperature goes well with the black and orange theme, increasing the appeal of the already stylish speakers.
Caeden Headphon
How can you make sure your customers notice your logo? This Caeden headphones POP display can provide some inspiration. The black logo contrasts well with white LED lights, giving the display a classic monochrome look.
HP Smart Watches
Well-known brands like HP capitalize on LED lights to highlight their products. The under-lighting on this POP display subtly draws attention to the watches, so customers are more tempted to take a look.
When it comes to enhancing your displays with LED lights, you’re only limited by your creativity. LED lighting is less costly, more environmentally friendly, and more durable than incandescent lights. This allows you to experiment with creative ideas and see what best suits your business. When you’re ready to get started, book a consultation with InStore Design Display to learn more about how LED lights can enhance your displays.
Ready to elevate your retail experience?