3 Ways to Impact Customer Experience Through Custom Retail Displays

Now, more than ever, brands and retailers are continuing to pursue fixtures and displays that are customized to provide unique shopping experiences for their customers. With more and more shoppers heading to brick and mortar environments, it’s important for retailers to attract foot traffic and brands to stand out in-store.

If you're not convinced foot traffic is still important in the ever-changing retail landscape, consider these statistics:

• Brick-and-mortar stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales in 2023, according to the National Retail Federation. 

• The ideal retailer for consumers offers in-store and online shopping and provides a seamless experience, meaning they can buy online and return in-store and vice versa.

• 50% of consumers are likely to switch brands if a company doesn't anticipate their needs.

• When asked for the typical sales increase from a POP initiative, merchandisers estimated 19% for permanent and 24% for temporary.

So, it's safe to say that retail displays matter when you only have a fraction of a second to grab the attention of potential buyers.

It's time to talk display for your next campaign.

1. Education

Being able to educate customers through a retail display is a huge win for stores. Think of it like a digital sales rep, educating people on your product through video, engaging content on a touchscreen, and a unique product display design. Retailers are always looking for more ways to educate their customers and these custom displays seem to be the answer for today! Your digital content can cover the features and benefits of your product, how it works, and ultimately point them towards making a purchase. Dare I say these displays may even be more successful than the salesperson? Cannabis company, Nano, makes it easy to understand their oral cannabis infused spray with their countertop display.

2. Engagement

Engaging your customers, and potential customers, is the best way to create a sense of brand loyalty. How will your customers remember your store? How will they remember your brand inside of a store filled with so many other brands? Creating an authentic experience with your retail displays by going with an interactive solution. Customers are in a store in the first place to touch and feel the product they're interested in. If they didn't want to experience it firsthand before buying, they could have just bought online. Use that interest to naturally build a relationship and encourage them to engage with your product! Few do it better than Garmin when it comes to displaying their watches.

3. Entertainment

Let’s be honest, people want to have fun when they shop! Isn’t that the point? So, you’ll want to create a retail display that aids in the fun. When people interact with your display, there should be a level of entertainment that keeps them coming back or keeps them engaged with your display and product for longer than others. This level of entertainment has truly become a focus for retailers lately! See how bed company Casper creates an engaging space to let customers experience their beds? There's definitely a wow factor.

Ready to talk about custom displays? Request a consult, and we'll get started!