Posted in Retail Trends,Products
As a store, one of your main goals is to sell your product. But it’s not enough to simply place what you have to offer on tables and shelves and open your doors. Your customers need to be attracted to what you’re selling. But how do you catch their eye and draw them in? A great custom display is the perfect way to entice shoppers to enter your store and investigate your products. Here are the 3 elements of creating a great custom display to do just that.
#1. A Tangible Goal
In order to have a great custom display, you need to know what it is exactly that you want to sell. In other words, you need to have a tangible goal. For example, if you are an electronics store, and you want to sell the latest piece of technology (whether it be a laptop or a cellphone), you need to have that in mind. Different items are going to require different types of displays. Clothes will be different from home goods, which will be different from sports equipment. Even different types of clothing (business, casual, athletic wear) will have specific needs. Know exactly what it is that you are aiming to sell before you even start building your display.
#2. The Right Materials
Once you know what it is that you want to sell, the next step is knowing the materials that you are going to need. Whether you want wooden fixtures (which can be used to create anything from a rustic to a modern feel), you need acrylics (which disappear under and around your products, allowing them to shine on their own), or you need something totally unique, it is important to figure out exactly what is that you want and will work best to showcase your products and get them off the displays and into the homes of your customers.
#3. A Great Design Company
After you’ve figured out the materials you need, it’s time to enlist the help of a design company. However, not any old design company will do. You need a team that understands your goal as well as supports it; someone who will be there with you every step of the way, planning and executing your display dreams. The only way a great display can be brought about is with the help of an understanding design team. After all, there are many steps to getting the display you want and need into your store.
Custom displays take time. Ideas and concepts , as well as a budget, need to be discussed in order to create what you want in the time and space you have. Next, you need to have some sort of drawing. A great design company can work from anything, even a sketch on a piece of scrap paper.
Before your final display is created, a prototype must be made up to make sure that you are happy with the display, and it will be both appealing and functional. Once it has your stamp of approval, then a great design company will be able to produce your display, whether it’s 10 pieces or 1,000 pieces.
When you’re ready to start planning your custom display, InStore Design Display of Kansas City is here to help. Our craftsmen can help bring your design dreams to life, be they done in wood, acrylic, or custom slatwall that perfectly imitates another material. Contact us today to get started!